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The Hobby’s New Trajectory + How Big Is This Market Really? + Are We Underestimating Its Size?

Joe Poirot puts Jeremy on the spot.

As a longtime hockey collector, how does he put the astonishing $1.281 million Macklin Celebrini 1/1 Young Guns sale into context?

The answer has less to do with one hockey card and much more to do with what seems to be happening across the entire trading card world.

Something feels different in 2026.

The hobby has been growing for years, but Jeremy makes the case that we may have recently entered a new trajectory. Celebrities and athletes are increasingly involved. Fanatics continues pushing trading cards further into the mainstream. Card shows are…

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