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Keeping Crowds Engaged and Creating Fan Traditions with Michael "Grubes" Gruber

Running live audio for a massive stadium crowd requires a rare blend of quick timing, deep music knowledge and the ability to stay cool under intense pressure.

On this episode of "The Fan Experience Blueprint," host Connor Smith sits down with longtime sports music director Michael “Grubes” Gruber. Across an incredible decade in the Dallas-Fort Worth market, Grubes commanded the game-day soundtrack for the NHL’s Dallas Stars (2013-20), the NBA’s Dallas Mavericks (2015-16), and MLB’s Texas Rangers (2020-22).

Grubes opens up about the raw reality of his early days on the job, admitting that…

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