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Unlock this for success - Leveraging visibility and reputation with Alan McLaren | BWI #189
Episode 189 - Unlock this for success - Leveraging visibility and reputation with Alan McLaren
Alan McLaren, co-founder of STRATA Originals, shares the compelling shift he made from running a traditional 18-year marketing agency to specializing in personal branding for executives. He focuses on helping CEOs embrace authenticity and visibility, turning their inherent reputation into their greatest professional asset.
Key Takeaways
● Personal branding equals reputation: everyone has one, whether intentionally developed or not.
● Leaders often hide behind their company logo, forgetting that…
The skinny
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