Is the Australian Podcast Ranker still fit for purpose?
Apple has shaken the world of podcasting again this week (let's not forget the "pod" part of the word comes from the iPod) with the announcement that it is adding videos to its podcasting platform, with an option for listeners to toggle between video and audio-only.
Youtube is the top platform for podcasts in the world, and Spotify has been focusing on video-led podcasts of late. Yet, CRA's Podcast Ranker -- the"only official measurement system" for podcasts -- doesn't count video plays in its count, meaning it's leaving a lot of the audience out of the equation.
Eleanor Dickinson wrote about…
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