This Is How To Think Like An Insurgent Brand

CPG Week by BevNET & Nosh · May 19, 2023 · 40m

On this week's show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard chat about viral candy trends, the U.S. Senate's sweet tooth and how one CPG company is thinking about category expansion. Later, Carol sits down with Bain & Company VP of Consumer Products practice, Charlotte Apps, to discuss details from the firm's recent Insurgent Brands report.

Show Highlights:

01:22: The team talks about social media-driven sweets from ice cream wrapped fruit roll ups to freeze dried gummies. Lukas also shares some details and history surrounding the U.S. Senate's candy…