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Alchemy by Rory Sutherland - Book Summary
“Why Irrational Ideas Win”
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Title: Alchemy
Author: Rory Sutherland
Category: Sales, Branding & Marketing
What's the most irrational thing you've ever bought that you absolutely loved? Sam and Sophie start with a fifty-dollar candle that smells like a library, and it turns out that's exactly the point of Rory Sutherland's Alchemy.
They walk through Sutherland's core argument: humans aren't rational, and the most profitable ideas…
The skinny
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