Mile Marker 63 – Phillip Atwood on Branding, the Trucking Industry, and Growing Your Business
We sit down with Phillip Atwood, principal of Vessel, a branding and marketing agency, to break down what a brand actually is, why owner-operators need one even if they never set out to build one, and how a consistent brand becomes the engine that drives new business through the door.
Phillip shares how his agency pulls a tagline out of an owner's head with what he calls a "friendly interrogation," why a brand is really just what people think about you every time you show up, and how that applies whether you are running one truck or one hundred.
Phillip discusses:
- What a brand actually is…
The skinny
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