The Death of the Traditional GTM Playbook with Brett Queener
Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional go-to-market strategies are dead and how AI agents are creating the biggest opportunity for solutions professionals in decades. As Managing Director at Bonfire Ventures, Brett shares insights from both building the first SaaS playbook and now investing in the companies that will replace it.
Jump into the conversation:
(00:00) Welcome to the Episode
(00:55) Brett’s journey from Salesforce to AI-first investing
(08:25) The moment Brett realized the old playbook was obsolete
(16:28) Why user interfaces are…
The skinny
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