Latest / Kids Media Club Podcast / Indie Animation Rising: YouTube's New Wave Report, Tiny Chef's Hustle, and Strawberry Vampire's Kickstarter — with Emily Brundige

Transcript

Indie Animation Rising: YouTube's New Wave Report, Tiny Chef's Hustle, and Strawberry Vampire's Kickstarter — with Emily Brundige · Kids Media Club Podcast

• 0:01
  The
• 0:01
  Kids
• 0:01
  Media
• 0:01
  Club
• 0:02
  Podcast
• 0:02
  is
• 0:02
  open
• 0:03
  for
• 0:03
  sponsorship.
• 0:04
  If
• 0:04
  you'd
• 0:04
  like
• 0:04
  to
• 0:05
  strategically
• 0:06
  put
• 0:06
  a
• 0:06
  conversation
• 0:07
  into
• 0:07
  the
• 0:07
  ears
• 0:08
  of
• 0:08
  your
• 0:08
  stakeholders
• 0:09
  before
• 0:09
  big
• 0:10
  events
• 0:10
  like
• 0:10
  Ble
• 0:11
  Annecy
• 0:12
  or
• 0:12
  Mipcom,
• 0:13
  then
• 0:13
  drop
• 0:14
  us
• 0:14
  a
• 0:14
  line
• 0:15
  on
• 0:15
  LinkedIn
• 0:16
  or
• 0:17
  via
• 0:17
  our
• 0:17
  website
• 0:18
  kidsmediaclubpodcast.com.
• 0:27
  Hello
• 0:27
  and
• 0:28
  welcome
• 0:28
  to
• 0:28
  another
• 0:29
  episode
• 0:29
  of
• 0:29
  the
• 0:29
  Kids
• 0:30
  Media
• 0:30
  Club
• 0:31
  Podcast.
• 0:31
  I'm
• 0:31
  Andy
• 0:32
  Williams
• 0:32
  and
• 0:33
  I'm
• 0:33
  here
• 0:34
  with
• 0:34
  Emily.
• 0:34
  But
• 0:34
  we
• 0:35
  have
• 0:35
  no
• 0:35
  Jo
• 0:35
  today.
• 0:36
  It's
• 0:36
  a
• 0:37
  busy
• 0:37
  time,
• 0:37
  isn't
• 0:37
  it?
• 0:38
  She's
• 0:38
  off
• 0:38
  in
• 0:38
  Lisbon.
• 0:39
  But
• 0:40
  it's
• 0:40
  all
• 0:40
  good.
• 0:40
  We've
• 0:41
  still
• 0:41
  got
• 0:41
  a
• 0:42
  bit
• 0:42
  of
• 0:42
  chat
• 0:42
  coming
• 0:42
  through
• 0:43
  to
• 0:43
  you
• 0:43
  guys.
• 0:45
  In
• 0:45
  fact,
• 0:45
  it
• 0:45
  was
• 0:45
  kind
• 0:46
  of
• 0:46
  handy
• 0:46
  because
• 0:46
  we
• 0:46
  were
• 0:47
  talking
• 0:47
  about
• 0:47
  indie
• 0:47
  animation,
• 0:48
  the
• 0:48
  three
• 0:48
  of
• 0:48
  us
• 0:48
  last
• 0:49
  week.
• 0:50
  We
• 0:50
  were
• 0:50
  talking
• 0:50
  about
• 0:50
  some
• 0:51
  of
• 0:51
  the
• 0:51
  folks
• 0:51
  that
• 0:51
  we
• 0:51
  know
• 0:52
  that
• 0:52
  are
• 0:52
  out
• 0:52
  there
• 0:52
  in
• 0:52
  the
• 0:52
  wild
• 0:53
  making
• 0:53
  it
• 0:53
  happen.
• 0:54
  And
• 0:54
  then
• 0:54
  YouTube
• 0:55
  went
• 0:55
  in
• 0:55
  and
• 0:56
  released
• 0:56
  a
• 0:56
  culture
• 0:57
  and
• 0:57
  trends
• 0:57
  report
• 0:58
  called
• 0:58
  Animation's
• 0:59
  New
• 0:59
  How
• 1:00
  Independent
• 1:00
  Online
• 1:01
  Animators
• 1:01
  are
• 1:01
  Reshaping
• 1:02
  the
• 1:02
  Entertainment
• 1:03
  Industry.
• 1:03
  It's
• 1:04
  like
• 1:04
  they
• 1:04
  were
• 1:04
  listening
• 1:04
  to
• 1:05
  our
• 1:05
  WhatsApp
• 1:05
  group.
• 1:06
  Amazing.
• 1:07
  And
• 1:08
  so
• 1:09
  if
• 1:09
  you
• 1:09
  kind
• 1:09
  of
• 1:09
  filter
• 1:10
  through
• 1:11
  maybe
• 1:11
  the
• 1:12
  PR
• 1:12
  gloss,
• 1:15
  what's
• 1:15
  the
• 1:16
  kind
• 1:16
  of
• 1:16
  substance
• 1:16
  of
• 1:17
  the
• 1:17
  report?
• 1:18
  Listen,
• 1:19
  I
• 1:19
  would
• 1:19
  say
• 1:22
  the
• 1:23
  substance
• 1:23
  is
• 1:23
  the
• 1:23
  PR
• 1:23
  glass.
• 1:24
  Right.
• 1:24
  Like
• 1:24
  this
• 1:25
  is
• 1:25
  the
• 1:25
  thing.
• 1:25
  I
• 1:25
  think
• 1:25
  it's
• 1:26
  very
• 1:26
  interesting
• 1:26
  that
• 1:26
  YouTube
• 1:27
  are
• 1:27
  putting
• 1:27
  out
• 1:27
  a
• 1:27
  report
• 1:28
  that's
• 1:28
  pushing
• 1:29
  this,
• 1:29
  right.
• 1:29
  That
• 1:29
  are,
• 1:30
  you
• 1:30
  know,
• 1:30
  they're
• 1:30
  obviously
• 1:30
  like
• 1:31
  it's
• 1:32
  something
• 1:32
  that
• 1:32
  they
• 1:32
  want
• 1:32
  to
• 1:32
  encourage.
• 1:33
  It's
• 1:33
  pushing
• 1:33
  it
• 1:34
  very
• 1:34
  positively.
• 1:35
  There's
• 1:36
  some
• 1:36
  nice
• 1:36
  stats
• 1:37
  in
• 1:37
  there.
• 1:37
  Like
• 1:39
  61
• 1:39
  of
• 1:40
  614
• 1:40
  to
• 1:40
  24
• 1:41
  year
• 1:41
  old
• 1:41
  animation
• 1:41
  fans
• 1:42
  agree
• 1:42
  that
• 1:42
  they
• 1:42
  like
• 1:42
  watching
• 1:43
  animated
• 1:43
  series
• 1:44
  created
• 1:44
  by
• 1:44
  independent
• 1:45
  animators
• 1:45
  for
• 1:46
  YouTube
• 1:47
  more
• 1:48
  than
• 1:48
  a
• 1:48
  series
• 1:48
  created
• 1:48
  by
• 1:49
  a
• 1:49
  major
• 1:49
  studio,
• 1:50
  Controverse.
• 1:52
  63%
• 1:53
  of
• 1:53
  them
• 1:54
  watch
• 1:54
  animated
• 1:54
  series
• 1:55
  created
• 1:55
  for
• 1:55
  YouTube
• 1:56
  weekly
• 1:56
  or
• 1:57
  more.
• 1:58
  And
• 1:59
  50%
• 2:00
  of
• 2:00
  animation
• 2:00
  fans
• 2:01
  agree
• 2:01
  that
• 2:01
  they,
• 2:02
  they
• 2:02
  also
• 2:03
  like
• 2:03
  to
• 2:03
  watch
• 2:03
  animated
• 2:04
  series
• 2:04
  in
• 2:04
  languages
• 2:05
  that
• 2:05
  aren't
• 2:05
  their
• 2:05
  own.
• 2:06
  So
• 2:07
  listen,
• 2:08
  I
• 2:08
  mean
• 2:08
  the
• 2:09
  sample
• 2:09
  sizes
• 2:09
  on
• 2:09
  this
• 2:10
  aren't,
• 2:10
  you
• 2:10
  know,
• 2:12
  vastly
• 2:12
  compelling.
• 2:13
  But
• 2:13
  the
• 2:13
  fact
• 2:13
  that
• 2:14
  YouTube
• 2:15
  has
• 2:15
  invested
• 2:16
  in
• 2:16
  this,
• 2:18
  put
• 2:18
  it
• 2:18
  together,
• 2:18
  wants
• 2:19
  to
• 2:19
  put
• 2:19
  that
• 2:19
  message
• 2:20
  out
• 2:20
  there
• 2:20
  that
• 2:20
  independent
• 2:21
  animation
• 2:21
  on
• 2:22
  YouTube
• 2:22
  is
• 2:23
  a
• 2:23
  thing
• 2:24
  I
• 2:24
  think
• 2:24
  is,
• 2:25
  you
• 2:25
  know,
• 2:26
  that
• 2:26
  in
• 2:26
  itself
• 2:26
  is,
• 2:27
  is,
• 2:27
  is
• 2:27
  interesting.
• 2:28
  Obviously
• 2:28
  we
• 2:29
  know
• 2:29
  about
• 2:29
  successes
• 2:30
  like
• 2:30
  the
• 2:30
  amazing
• 2:31
  digital
• 2:31
  circus
• 2:32
  that
• 2:32
  released
• 2:32
  a
• 2:32
  new
• 2:33
  episode
• 2:33
  recently
• 2:34
  which,
• 2:34
  which
• 2:34
  seemed
• 2:35
  to
• 2:35
  go,
• 2:35
  you
• 2:35
  know,
• 2:36
  particularly
• 2:36
  gangbusters
• 2:38
  and
• 2:39
  you
• 2:39
  know,
• 2:40
  like
• 2:41
  it
• 2:42
  feels
• 2:42
  like
• 2:42
  it's
• 2:42
  something
• 2:43
  YouTube
• 2:43
  is
• 2:43
  going.
• 2:43
  It,
• 2:44
  it
• 2:44
  doesn't
• 2:44
  feel
• 2:45
  this
• 2:45
  is
• 2:45
  evidence
• 2:46
  that
• 2:46
  this
• 2:46
  is
• 2:46
  something
• 2:47
  that
• 2:47
  YouTube
• 2:47
  is
• 2:47
  going
• 2:47
  after.
• 2:48
  Otherwise
• 2:48
  they
• 2:48
  wouldn't
• 2:49
  be
• 2:49
  putting
• 2:49
  it
• 2:49
  into
• 2:50
  a
• 2:50
  cute
• 2:50
  report
• 2:51
  with
• 2:51
  data.
• 2:53
  Absolutely.
• 2:54
  I
• 2:54
  mean,
• 2:54
  do
• 2:54
  we
• 2:54
  have
• 2:55
  any
• 2:57
  do
• 2:57
  we
• 2:57
  have
• 2:58
  any
• 2:58
  clarity
• 2:58
  over
• 2:59
  who
• 2:59
  they
• 2:59
  asked?
• 3:02
  I
• 3:02
  mean
• 3:03
  it
• 3:03
  was
• 3:03
  a,
• 3:03
  it
• 3:03
  was
• 3:03
  a,
• 3:04
  it
• 3:05
  was
• 3:05
  a
• 3:07
  survey
• 3:07
  between
• 3:07
  Google
• 3:08
  and
• 3:08
  Smith
• 3:08
  Geiger,
• 3:09
  you
• 3:09
  know,
• 3:09
  an
• 3:09
  agency
• 3:10
  and
• 3:10
  stuff
• 3:10
  like
• 3:10
  that.
• 3:11
  So
• 3:12
  you
• 3:12
  know,
• 3:12
  like,
• 3:12
  I'm
• 3:12
  sure
• 3:13
  it
• 3:13
  was
• 3:13
  done,
• 3:13
  I'm
• 3:13
  sure
• 3:13
  it
• 3:14
  was
• 3:14
  done
• 3:14
  solidly
• 3:15
  and.
• 3:15
  But
• 3:15
  the
• 3:16
  bottom
• 3:16
  line
• 3:16
  is
• 3:16
  it's
• 3:16
  something
• 3:16
  that
• 3:17
  YouTube
• 3:17
  are
• 3:17
  trying
• 3:18
  to
• 3:18
  push,
• 3:18
  you
• 3:18
  know,
• 3:18
  and
• 3:19
  I
• 3:19
  think
• 3:19
  it's
• 3:19
  interesting.
• 3:19
  Obviously
• 3:20
  we've,
• 3:20
  we've
• 3:21
  talked
• 3:21
  about
• 3:22
  indie,
• 3:23
  Indie.
• 3:25
  Some
• 3:25
  indie
• 3:25
  folks
• 3:26
  on
• 3:26
  the,
• 3:26
  on
• 3:27
  this
• 3:27
  podcast.
• 3:27
  We
• 3:28
  know
• 3:28
  people
• 3:28
  like
• 3:28
  Corey
• 3:28
  Williams
• 3:29
  are
• 3:29
  out
• 3:29
  there
• 3:29
  trying
• 3:29
  to
• 3:29
  do
• 3:29
  it,
• 3:30
  do
• 3:30
  it
• 3:30
  on
• 3:30
  their
• 3:30
  own.
• 3:31
  Tiny
• 3:32
  Chef
• 3:33
  broke
• 3:33
  the
• 3:33
  Internet
• 3:33
  last
• 3:34
  year.
• 3:35
  Obviously
• 3:35
  that
• 3:35
  is
• 3:36
  a
• 3:36
  show
• 3:36
  that
• 3:38
  started
• 3:38
  as
• 3:38
  an
• 3:39
  indie
• 3:39
  stop
• 3:40
  motion
• 3:40
  animation.
• 3:40
  Tiny
• 3:41
  Chef
• 3:41
  is
• 3:41
  so
• 3:41
  adorable.
• 3:42
  If
• 3:42
  anyone's
• 3:42
  listening
• 3:42
  and
• 3:42
  hasn't
• 3:43
  gone
• 3:43
  to
• 3:43
  see
• 3:43
  it,
• 3:44
  just
• 3:44
  go.
• 3:46
  Managed
• 3:46
  to
• 3:46
  get
• 3:47
  picked
• 3:47
  up
• 3:47
  by
• 3:47
  Nickelodeon,
• 3:48
  had
• 3:48
  I
• 3:49
  think
• 3:49
  two
• 3:49
  seasons
• 3:49
  with
• 3:50
  Nickelodeon
• 3:51
  of
• 3:51
  a
• 3:51
  show
• 3:52
  there
• 3:52
  and
• 3:53
  then
• 3:53
  got
• 3:53
  canceled
• 3:53
  by
• 3:54
  Nickelodeon.
• 3:54
  And
• 3:56
  the
• 3:56
  creators
• 3:57
  obviously
• 3:57
  decided
• 3:58
  to,
• 3:59
  announced
• 3:59
  that
• 3:59
  cancellation
• 4:01
  through
• 4:02
  the
• 4:02
  most
• 4:02
  heartbreaking
• 4:03
  clip
• 4:03
  ever.
• 4:03
  That
• 4:04
  literally
• 4:04
  broke
• 4:04
  the
• 4:04
  Internet.
• 4:05
  Got
• 4:05
  them
• 4:05
  onto
• 4:05
  Good
• 4:06
  Morning
• 4:06
  America
• 4:06
  last
• 4:07
  year.
• 4:08
  It
• 4:08
  went
• 4:10
  so
• 4:10
  viral
• 4:11
  like
• 4:11
  and,
• 4:11
  and
• 4:11
  I
• 4:11
  feel
• 4:12
  like
• 4:12
  it
• 4:12
  went
• 4:12
  viral
• 4:12
  in
• 4:12
  a
• 4:13
  way
• 4:13
  that
• 4:13
  things
• 4:13
  today
• 4:14
  don't
• 4:14
  go
• 4:15
  that
• 4:15
  viral
• 4:15
  that
• 4:16
  often.
• 4:16
  Right.
• 4:16
  Like
• 4:16
  a
• 4:16
  real
• 4:17
  viral
• 4:17
  moment
• 4:17
  that
• 4:18
  kind
• 4:18
  of
• 4:18
  cut
• 4:18
  through
• 4:18
  in
• 4:18
  culture
• 4:21
  and
• 4:21
  so,
• 4:21
  and
• 4:22
  they've
• 4:22
  been
• 4:22
  subject
• 4:22
  to,
• 4:23
  you
• 4:23
  know,
• 4:23
  they
• 4:23
  started
• 4:23
  Indy,
• 4:24
  went,
• 4:24
  you
• 4:24
  know,
• 4:24
  got
• 4:24
  the
• 4:25
  commission,
• 4:26
  got
• 4:26
  the
• 4:26
  commission,
• 4:26
  got
• 4:27
  cancelled.
• 4:28
  Everything
• 4:29
  I
• 4:29
  read
• 4:29
  about
• 4:29
  it
• 4:30
  was,
• 4:30
  it
• 4:30
  was
• 4:30
  basically
• 4:30
  canceled
• 4:31
  because
• 4:31
  the
• 4:31
  Paramount
• 4:32
  situation
• 4:33
  was
• 4:33
  just
• 4:33
  so
• 4:33
  in
• 4:34
  gridlock
• 4:34
  with
• 4:35
  acquisitions
• 4:35
  and
• 4:36
  Skydance
• 4:37
  and
• 4:37
  etc
• 4:38
  that
• 4:38
  you
• 4:38
  know,
• 4:38
  they
• 4:39
  just
• 4:39
  were
• 4:39
  like,
• 4:39
  we
• 4:40
  need
• 4:40
  to
• 4:40
  release
• 4:40
  you
• 4:41
  to
• 4:41
  go
• 4:41
  and
• 4:41
  be
• 4:42
  free
• 4:42
  rather
• 4:42
  than
• 4:42
  like
• 4:42
  keep
• 4:43
  you
• 4:43
  on
• 4:43
  a
• 4:43
  kind
• 4:43
  of
• 4:44
  like
• 4:44
  in
• 4:45
  greenlight
• 4:45
  limbo.
• 4:47
  And
• 4:47
  so
• 4:48
  Tiny
• 4:48
  Shadows.
• 4:49
  The
• 4:49
  happy
• 4:49
  thing
• 4:49
  about
• 4:50
  that
• 4:50
  is
• 4:50
  that
• 4:51
  that
• 4:51
  those
• 4:52
  rights
• 4:52
  weren't
• 4:52
  stuck
• 4:53
  in
• 4:53
  that
• 4:53
  gridlock,
• 4:54
  that
• 4:55
  they
• 4:55
  kept
• 4:55
  the
• 4:55
  rights
• 4:56
  and.
• 4:56
  I
• 4:56
  don't
• 4:56
  know
• 4:57
  yet,
• 4:57
  I
• 4:57
  don't
• 4:57
  know
• 4:57
  if
• 4:58
  they
• 4:58
  have
• 4:58
  the
• 4:58
  rights
• 4:58
  to
• 4:58
  the
• 4:58
  seasons
• 4:59
  that
• 4:59
  were
• 4:59
  produced.
• 5:00
  But
• 5:00
  at
• 5:00
  least,
• 5:00
  you
• 5:00
  know,
• 5:01
  they're
• 5:01
  able
• 5:01
  to
• 5:01
  go
• 5:01
  and
• 5:01
  do
• 5:02
  their
• 5:02
  own
• 5:02
  thing,
• 5:02
  pursue
• 5:02
  their,
• 5:03
  their
• 5:03
  own
• 5:03
  stuff.
• 5:04
  And
• 5:04
  since
• 5:04
  then
• 5:04
  they've
• 5:05
  had,
• 5:05
  you
• 5:06
  know,
• 5:07
  it
• 5:07
  like
• 5:08
  the
• 5:08
  thing
• 5:08
  is,
• 5:08
  it's
• 5:08
  tough
• 5:09
  for
• 5:09
  indie
• 5:09
  creators
• 5:09
  on,
• 5:10
  on,
• 5:10
  on
• 5:11
  YouTube
• 5:11
  because
• 5:11
  if
• 5:11
  you,
• 5:11
  if
• 5:12
  you're
• 5:12
  producing
• 5:12
  four
• 5:12
  kids
• 5:13
  and
• 5:13
  you've
• 5:14
  got
• 5:14
  that
• 5:14
  mfk
• 5:14
  designation,
• 5:15
  then
• 5:16
  you
• 5:16
  are
• 5:17
  stuck
• 5:17
  in
• 5:18
  the
• 5:19
  revenue
• 5:20
  rush,
• 5:20
  the
• 5:21
  revenue
• 5:21
  rush
• 5:21
  of
• 5:22
  YouTube
• 5:22
  kids.
• 5:23
  So
• 5:23
  I
• 5:23
  thought
• 5:23
  it
• 5:24
  was
• 5:24
  also
• 5:24
  interesting.
• 5:24
  All
• 5:25
  of
• 5:25
  the
• 5:25
  producers
• 5:25
  that
• 5:26
  I
• 5:26
  know
• 5:26
  that
• 5:26
  work
• 5:27
  in
• 5:27
  kids
• 5:28
  in
• 5:29
  animation,
• 5:29
  they
• 5:30
  view
• 5:30
  YouTube
• 5:31
  as
• 5:31
  a
• 5:31
  very
• 5:32
  powerful
• 5:32
  discovery
• 5:33
  tool.
• 5:33
  Yeah.
• 5:34
  And,
• 5:35
  and,
• 5:36
  and
• 5:37
  kind
• 5:37
  of
• 5:37
  useful
• 5:37
  source
• 5:38
  for
• 5:38
  data
• 5:38
  and
• 5:38
  research,
• 5:39
  but
• 5:39
  they
• 5:39
  don't
• 5:40
  view
• 5:40
  it
• 5:40
  as
• 5:41
  a
• 5:41
  monetization
• 5:42
  stream.
• 5:43
  Yes.
• 5:43
  And
• 5:44
  I
• 5:44
  also
• 5:44
  think,
• 5:44
  interesting
• 5:45
  in
• 5:45
  this
• 5:46
  report
• 5:46
  is
• 5:46
  all
• 5:46
  about
• 5:47
  14
• 5:47
  to
• 5:47
  24
• 5:48
  year
• 5:48
  olds
• 5:48
  and
• 5:48
  not
• 5:49
  about
• 5:49
  6
• 5:50
  to
• 5:50
  13
• 5:50
  year
• 5:50
  olds.
• 5:51
  Yep,
• 5:52
  right.
• 5:52
  Like
• 5:53
  that's
• 5:53
  telling.
• 5:54
  Yeah,
• 5:54
  yeah.
• 5:55
  But
• 5:55
  trying
• 5:55
  to
• 5:55
  keep
• 5:55
  out
• 5:56
  of
• 5:56
  that
• 5:56
  regulatory
• 5:56
  crosshair.
• 5:57
  Yeah,
• 5:58
  yeah,
• 5:58
  yeah,
• 5:58
  exactly.
• 5:59
  Kids
• 6:00
  is
• 6:00
  a
• 6:00
  dirty
• 6:00
  word.
• 6:00
  I
• 6:00
  think
• 6:00
  I
• 6:01
  wrote
• 6:01
  that
• 6:01
  up
• 6:01
  in
• 6:01
  my
• 6:01
  newsletter
• 6:01
  a
• 6:02
  few,
• 6:02
  a
• 6:02
  few
• 6:02
  weeks.
• 6:02
  Oh
• 6:03
  no,
• 6:03
  I
• 6:03
  wrote,
• 6:03
  I
• 6:03
  wrote
• 6:03
  it
• 6:03
  up
• 6:03
  for,
• 6:04
  yeah,
• 6:04
  for
• 6:04
  Kids
• 6:04
  Screen
• 6:05
  a
• 6:05
  few
• 6:05
  weeks
• 6:05
  ago.
• 6:07
  But
• 6:07
  the
• 6:08
  thing
• 6:08
  about
• 6:08
  Tiny
• 6:08
  Chef
• 6:09
  is,
• 6:09
  you
• 6:09
  know,
• 6:09
  they,
• 6:11
  they
• 6:11
  had,
• 6:11
  they
• 6:11
  have
• 6:11
  an,
• 6:12
  they
• 6:12
  had
• 6:12
  an
• 6:12
  ecosystem.
• 6:13
  Right.
• 6:13
  And
• 6:13
  I
• 6:13
  think
• 6:13
  that's
• 6:13
  what,
• 6:14
  that's
• 6:14
  what
• 6:14
  creators
• 6:15
  have.
• 6:15
  That's
• 6:15
  what
• 6:15
  indie
• 6:16
  producers
• 6:16
  need
• 6:17
  to
• 6:17
  have.
• 6:17
  Right.
• 6:17
  Like
• 6:17
  they
• 6:17
  had,
• 6:18
  they
• 6:18
  had
• 6:18
  their
• 6:19
  Instagram
• 6:19
  following
• 6:19
  that
• 6:19
  has,
• 6:20
  you
• 6:20
  know,
• 6:20
  that,
• 6:20
  that's
• 6:21
  strong.
• 6:21
  They
• 6:22
  had
• 6:22
  set
• 6:22
  up
• 6:22
  a
• 6:23
  website
• 6:23
  with,
• 6:23
  you
• 6:24
  know,
• 6:24
  merch,
• 6:24
  but
• 6:24
  they
• 6:25
  were
• 6:25
  basically
• 6:25
  gathering
• 6:25
  an
• 6:26
  email
• 6:26
  list.
• 6:26
  You
• 6:27
  know,
• 6:28
  obviously
• 6:28
  when
• 6:28
  it
• 6:29
  went
• 6:29
  thoroughly
• 6:30
  viral,
• 6:31
  you
• 6:31
  know,
• 6:31
  they
• 6:31
  had
• 6:31
  that
• 6:32
  infrastructure
• 6:32
  in
• 6:32
  place
• 6:33
  to
• 6:33
  then,
• 6:33
  you
• 6:34
  know,
• 6:34
  join,
• 6:35
  join
• 6:35
  the,
• 6:35
  the
• 6:36
  Tiny
• 6:36
  Chef
• 6:37
  Fuend.
• 6:38
  Fuend
• 6:38
  club.
• 6:39
  I'm
• 6:39
  a
• 6:39
  member,
• 6:40
  I
• 6:40
  am
• 6:40
  a
• 6:40
  paid
• 6:40
  member
• 6:41
  of
• 6:41
  the
• 6:41
  Tiny
• 6:41
  Chef
• 6:42
  Fuend
• 6:43
  Club.
• 6:45
  You
• 6:45
  know,
• 6:45
  and
• 6:45
  that
• 6:46
  kind
• 6:46
  of,
• 6:46
  you
• 6:46
  know,
• 6:46
  that
• 6:47
  gave
• 6:47
  them
• 6:47
  a
• 6:47
  starting
• 6:47
  point
• 6:48
  for
• 6:48
  people
• 6:48
  to
• 6:48
  put
• 6:49
  their
• 6:49
  hand
• 6:49
  in
• 6:49
  their
• 6:49
  pocket
• 6:49
  and
• 6:50
  support
• 6:50
  Tiny
• 6:50
  Chef.
• 6:51
  I
• 6:51
  think
• 6:51
  it's,
• 6:52
  it
• 6:52
  starts
• 6:52
  from
• 6:52
  like
• 6:53
  $2
• 6:53
  a
• 6:53
  month,
• 6:54
  right.
• 6:54
  Like
• 6:54
  you
• 6:54
  go
• 6:54
  going
• 6:54
  up
• 6:55
  to
• 6:55
  whatever
• 6:55
  month
• 6:55
  you
• 6:55
  want
• 6:55
  to
• 6:56
  spend.
• 6:57
  I
• 6:58
  would
• 6:58
  say
• 6:59
  in
• 6:59
  my
• 6:59
  observation,
• 7:00
  it
• 7:00
  took
• 7:00
  them
• 7:00
  maybe
• 7:01
  a
• 7:01
  little
• 7:01
  bit
• 7:01
  of
• 7:01
  time
• 7:01
  to
• 7:02
  get
• 7:02
  going
• 7:03
  on
• 7:03
  what
• 7:03
  they,
• 7:03
  you
• 7:03
  know,
• 7:04
  get
• 7:04
  planning
• 7:04
  on
• 7:04
  what
• 7:04
  they
• 7:04
  wanted
• 7:05
  to
• 7:05
  plan.
• 7:06
  I,
• 7:06
  they
• 7:06
  obviously
• 7:06
  didn't
• 7:07
  expect
• 7:07
  to
• 7:07
  go
• 7:08
  so
• 7:08
  viral
• 7:09
  in
• 7:09
  the
• 7:09
  moment
• 7:09
  and
• 7:10
  have,
• 7:10
  you
• 7:10
  know,
• 7:11
  with
• 7:11
  the
• 7:11
  whole
• 7:12
  fundraising
• 7:13
  apparatus
• 7:13
  ready
• 7:14
  to
• 7:14
  go.
• 7:16
  So
• 7:16
  the
• 7:16
  Fwiend
• 7:17
  Club,
• 7:17
  at
• 7:17
  one
• 7:17
  stage
• 7:18
  I
• 7:18
  was
• 7:18
  like,
• 7:18
  well,
• 7:18
  I
• 7:18
  cancel
• 7:18
  because
• 7:19
  I'm
• 7:19
  not
• 7:19
  really
• 7:19
  getting
• 7:19
  any
• 7:19
  value
• 7:20
  out
• 7:20
  of
• 7:20
  this.
• 7:20
  But
• 7:20
  it's
• 7:20
  kind
• 7:20
  of
• 7:20
  ramped
• 7:21
  up
• 7:21
  since
• 7:21
  it's
• 7:22
  like
• 7:22
  behind
• 7:22
  the
• 7:23
  scenes,
• 7:23
  behind
• 7:23
  the
• 7:23
  scenes
• 7:24
  town
• 7:24
  halls,
• 7:25
  you
• 7:26
  know,
• 7:26
  access
• 7:26
  to
• 7:27
  exclusive
• 7:27
  drops
• 7:27
  of
• 7:28
  merch,
• 7:30
  updates
• 7:30
  on
• 7:31
  how
• 7:31
  Chef
• 7:31
  is
• 7:32
  doing.
• 7:32
  And
• 7:32
  they've
• 7:33
  also
• 7:33
  seen
• 7:33
  what
• 7:34
  they've
• 7:34
  managed
• 7:34
  to
• 7:34
  do,
• 7:35
  which
• 7:35
  I
• 7:35
  think
• 7:35
  is
• 7:36
  cool
• 7:36
  and
• 7:36
  I
• 7:36
  think
• 7:36
  is
• 7:37
  like
• 7:37
  one
• 7:37
  of
• 7:37
  the
• 7:37
  major
• 7:37
  levers
• 7:38
  that's
• 7:38
  worth
• 7:38
  pulling
• 7:39
  is
• 7:40
  to
• 7:40
  do
• 7:40
  content
• 7:41
  partnerships.
• 7:42
  So
• 7:42
  they
• 7:42
  did
• 7:42
  a
• 7:42
  content
• 7:43
  partnership
• 7:43
  with
• 7:43
  Greggs
• 7:46
  for
• 7:46
  international
• 7:46
  listeners.
• 7:47
  That
• 7:47
  is,
• 7:48
  that
• 7:48
  is
• 7:48
  a
• 7:50
  UK
• 7:50
  based,.
• 7:51
  Iconic,
• 7:52
  an
• 7:52
  iconic
• 7:53
  British
• 7:53
  brand.
• 7:54
  It's
• 7:54
  top
• 7:54
  savory
• 7:55
  sausages.
• 7:56
  Yeah,
• 7:57
  it's
• 7:57
  a
• 7:57
  savory
• 7:58
  pastry
• 7:59
  brand,
• 8:00
  you
• 8:00
  know,
• 8:01
  convenience
• 8:02
  food
• 8:02
  shop
• 8:02
  that
• 8:02
  is
• 8:02
  on
• 8:03
  every
• 8:03
  high
• 8:04
  street
• 8:04
  in
• 8:04
  the
• 8:04
  UK
• 8:05
  and
• 8:06
  it's
• 8:07
  random
• 8:07
  but
• 8:07
  it's
• 8:07
  big.
• 8:08
  Just
• 8:08
  take
• 8:08
  our
• 8:08
  word
• 8:08
  for
• 8:08
  it.
• 8:10
  So
• 8:10
  they
• 8:11
  did,
• 8:11
  you
• 8:11
  Know,
• 8:11
  and
• 8:12
  the
• 8:12
  pastry.
• 8:12
  Right.
• 8:12
  Like,
• 8:12
  the
• 8:13
  baking
• 8:13
  thing
• 8:13
  with
• 8:14
  Chef
• 8:14
  is
• 8:15
  perfect.
• 8:15
  Like,
• 8:16
  perfect.
• 8:16
  Like,
• 8:17
  you
• 8:17
  know,
• 8:17
  brand
• 8:17
  alignment.
• 8:19
  So
• 8:19
  they
• 8:19
  did
• 8:19
  that
• 8:19
  one.
• 8:20
  They
• 8:20
  did
• 8:20
  another
• 8:20
  one
• 8:20
  then
• 8:21
  recently
• 8:21
  with
• 8:21
  ikea.
• 8:22
  IKEA
• 8:23
  across
• 8:23
  Europe,
• 8:23
  which
• 8:23
  again,
• 8:23
  I
• 8:24
  think
• 8:24
  for
• 8:24
  Tiny
• 8:24
  Chef,
• 8:24
  with
• 8:25
  his
• 8:25
  apron
• 8:26
  and
• 8:26
  his
• 8:26
  accessories,
• 8:27
  like,
• 8:27
  makes
• 8:27
  a
• 8:28
  lot
• 8:28
  of
• 8:28
  sense.
• 8:28
  So
• 8:28
  that
• 8:28
  was
• 8:29
  really
• 8:29
  cool.
• 8:29
  Swedish
• 8:29
  meatballs.
• 8:31
  Yeah,
• 8:31
  yeah,
• 8:31
  exactly,
• 8:32
  exactly.
• 8:32
  So
• 8:33
  fake.
• 8:33
  You
• 8:33
  know,
• 8:33
  they're
• 8:34
  managing
• 8:34
  to
• 8:35
  get
• 8:35
  a
• 8:35
  few
• 8:35
  bigger
• 8:36
  commercial
• 8:36
  deals
• 8:37
  done.
• 8:37
  Hopefully.
• 8:38
  Hopefully
• 8:39
  that,
• 8:39
  you
• 8:39
  know,
• 8:39
  they're
• 8:39
  getting
• 8:39
  the
• 8:40
  upshot
• 8:40
  of
• 8:40
  that,
• 8:40
  particularly
• 8:41
  in
• 8:41
  places
• 8:42
  where
• 8:42
  Tiny
• 8:42
  Chef
• 8:42
  is
• 8:42
  just
• 8:43
  such
• 8:43
  a
• 8:43
  perfect
• 8:43
  brand
• 8:44
  ambassador
• 8:44
  for
• 8:44
  someone
• 8:45
  like
• 8:45
  Cracks
• 8:45
  or
• 8:46
  someone
• 8:46
  like
• 8:46
  ikea,
• 8:48
  you
• 8:48
  know,
• 8:48
  so
• 8:48
  there's
• 8:49
  kind
• 8:49
  of.
• 8:49
  There's
• 8:50
  people.
• 8:50
  People.
• 8:51
  People
• 8:51
  are
• 8:51
  hustling.
• 8:51
  People
• 8:52
  are
• 8:52
  hustling
• 8:52
  out
• 8:52
  there.
• 8:53
  Yeah.
• 8:53
  And.
• 8:54
  But
• 8:54
  it's
• 8:54
  an
• 8:54
  interesting.
• 8:55
  I
• 8:55
  mean,
• 8:55
  that's
• 8:56
  a
• 8:56
  very
• 8:56
  interesting
• 8:56
  example
• 8:57
  of
• 8:57
  how
• 8:58
  a
• 8:58
  lot
• 8:58
  of
• 8:58
  creators
• 8:59
  are
• 8:59
  now
• 8:59
  having
• 9:00
  to
• 9:00
  wear
• 9:01
  so
• 9:01
  many
• 9:01
  different
• 9:01
  hats
• 9:03
  when
• 9:03
  they're
• 9:04
  operating
• 9:04
  in
• 9:05
  this
• 9:05
  area
• 9:06
  where
• 9:06
  they're
• 9:07
  having
• 9:07
  to
• 9:07
  kind
• 9:07
  of
• 9:07
  handle
• 9:07
  the
• 9:08
  merchandise
• 9:08
  or
• 9:08
  the
• 9:09
  brand
• 9:09
  partnerships
• 9:09
  where
• 9:10
  previously
• 9:11
  the
• 9:11
  channel
• 9:11
  would
• 9:12
  have
• 9:12
  handled
• 9:12
  the
• 9:12
  brand
• 9:13
  partnerships.
• 9:14
  I
• 9:14
  know
• 9:14
  they
• 9:14
  would
• 9:15
  have
• 9:15
  had
• 9:15
  a.
• 9:15
  Division
• 9:15
  to
• 9:15
  do
• 9:16
  that.
• 9:16
  And
• 9:16
  it
• 9:16
  must
• 9:16
  be
• 9:17
  so
• 9:17
  difficult
• 9:18
  because
• 9:18
  you're
• 9:18
  just
• 9:18
  like,
• 9:19
  how
• 9:19
  much
• 9:19
  is
• 9:19
  this
• 9:20
  worth?
• 9:20
  Like,
• 9:20
  how
• 9:20
  much
• 9:20
  am
• 9:21
  I.
• 9:21
  I
• 9:21
  don't
• 9:21
  know.
• 9:21
  If
• 9:22
  you
• 9:22
  give
• 9:22
  me,
• 9:22
  like,
• 9:23
  you
• 9:23
  know,
• 9:23
  particularly
• 9:24
  when
• 9:24
  your
• 9:24
  back's
• 9:24
  against
• 9:25
  the
• 9:25
  wall
• 9:25
  and
• 9:25
  it's
• 9:25
  like,
• 9:26
  well,
• 9:26
  just
• 9:26
  give
• 9:26
  me
• 9:26
  like,
• 9:27
  a
• 9:27
  few
• 9:27
  grand
• 9:27
  and
• 9:27
  that'll
• 9:28
  be,
• 9:28
  you
• 9:28
  know,
• 9:28
  that's
• 9:29
  more
• 9:29
  than
• 9:29
  what
• 9:29
  I.
• 9:30
  Right
• 9:30
  now
• 9:30
  versus
• 9:31
  going.
• 9:31
  Actually,
• 9:31
  hang
• 9:32
  on
• 9:32
  a
• 9:32
  second.
• 9:32
  Like,
• 9:32
  if
• 9:33
  I.
• 9:33
  This
• 9:33
  is
• 9:33
  a
• 9:33
  big
• 9:33
  brand
• 9:34
  and
• 9:34
  Greg's
• 9:35
  just
• 9:35
  a.
• 9:35
  Take
• 9:35
  our
• 9:36
  word
• 9:36
  for
• 9:36
  it
• 9:36
  is
• 9:36
  a
• 9:36
  big
• 9:37
  deal
• 9:37
  in
• 9:37
  the
• 9:37
  uk,
• 9:40
  you
• 9:41
  know,
• 9:41
  and.
• 9:41
  And
• 9:41
  IKEA
• 9:41
  is
• 9:42
  obviously
• 9:42
  big
• 9:42
  globally.
• 9:43
  Like,
• 9:43
  how
• 9:43
  do
• 9:43
  you.
• 9:44
  How
• 9:44
  do
• 9:44
  you
• 9:44
  hold
• 9:45
  for
• 9:45
  your
• 9:45
  value
• 9:45
  on
• 9:46
  that?
• 9:46
  It's
• 9:46
  when.
• 9:47
  When
• 9:47
  you
• 9:47
  have
• 9:47
  no
• 9:47
  experience.
• 9:48
  So
• 9:49
  I
• 9:49
  don't
• 9:49
  know
• 9:49
  if
• 9:49
  the
• 9:49
  team
• 9:49
  involved
• 9:50
  in
• 9:50
  Tiny
• 9:50
  Chef
• 9:50
  have
• 9:51
  experience
• 9:51
  or
• 9:51
  not,
• 9:51
  but,
• 9:51
  like,
• 9:51
  as
• 9:52
  a.
• 9:52
  As
• 9:52
  an.
• 9:52
  As
• 9:52
  a
• 9:52
  general
• 9:53
  creator
• 9:53
  producer,
• 9:55
  it's
• 9:55
  not
• 9:55
  necessarily
• 9:56
  something
• 9:56
  you'll
• 9:56
  have
• 9:56
  visibility
• 9:57
  on,
• 9:57
  so.
• 9:59
  Yeah,
• 9:59
  no,
• 10:00
  it
• 10:00
  takes
• 10:01
  a
• 10:01
  lot
• 10:01
  of
• 10:01
  hustle.
• 10:03
  The
• 10:03
  other
• 10:03
  one,
• 10:04
  obviously,
• 10:04
  then
• 10:04
  that's
• 10:04
  hustling
• 10:04
  at
• 10:05
  the
• 10:05
  moment
• 10:05
  is
• 10:06
  our
• 10:06
  friend
• 10:06
  Emily
• 10:07
  Brundage,
• 10:07
  who
• 10:07
  we
• 10:07
  spoke
• 10:08
  to
• 10:08
  on
• 10:09
  the
• 10:09
  podcast
• 10:09
  a
• 10:09
  while
• 10:09
  ago.
• 10:10
  Yes,
• 10:11
  indeed.
• 10:12
  And
• 10:13
  so
• 10:14
  she's
• 10:15
  done
• 10:15
  a
• 10:16
  animatic
• 10:17
  for
• 10:18
  the
• 10:18
  pilot
• 10:19
  episode
• 10:19
  of
• 10:19
  her
• 10:20
  new
• 10:20
  series,
• 10:21
  Strawberry
• 10:22
  Vampire,
• 10:22
  and
• 10:23
  now
• 10:23
  she's
• 10:23
  looking
• 10:24
  to
• 10:24
  crowdfund
• 10:26
  for
• 10:26
  her
• 10:26
  new.
• 10:27
  For
• 10:28
  the
• 10:28
  latest
• 10:28
  episode.
• 10:29
  So
• 10:29
  it's
• 10:29
  a
• 10:29
  kind
• 10:29
  of
• 10:30
  fantastic
• 10:30
  example
• 10:31
  of
• 10:31
  building
• 10:31
  in
• 10:31
  public.
• 10:33
  Yeah.
• 10:33
  And
• 10:33
  she's
• 10:34
  spun
• 10:34
  up
• 10:34
  since
• 10:34
  we've
• 10:35
  spoken
• 10:35
  to
• 10:35
  her
• 10:35
  with
• 10:35
  the
• 10:35
  substack
• 10:36
  and
• 10:36
  all
• 10:36
  this
• 10:36
  kind
• 10:36
  of
• 10:36
  stuff.
• 10:37
  Anyway,
• 10:37
  we
• 10:37
  managed
• 10:38
  to
• 10:38
  get
• 10:38
  her
• 10:38
  on
• 10:38
  the
• 10:38
  phone
• 10:39
  because
• 10:39
  it's
• 10:39
  a
• 10:39
  very
• 10:39
  hot
• 10:40
  moment
• 10:40
  for
• 10:40
  her
• 10:40
  fundraise
• 10:41
  right
• 10:41
  now.
• 10:43
  And
• 10:43
  so
• 10:43
  here's
• 10:43
  the
• 10:43
  interview
• 10:44
  with
• 10:44
  her.
• 10:51
  Hi
• 10:51
  there,
• 10:51
  everyone.
• 10:52
  I'm
• 10:53
  the
• 10:53
  only
• 10:53
  person
• 10:53
  in
• 10:53
  this
• 10:54
  room
• 10:54
  not
• 10:54
  called
• 10:54
  Emily.
• 10:57
  Aren't
• 10:58
  you
• 10:58
  looking?
• 10:58
  You're
• 10:59
  losing
• 10:59
  out.
• 10:59
  What's
• 11:00
  it
• 11:00
  called?
• 11:00
  Known
• 11:00
  for
• 11:00
  Emily's.
• 11:03
  Emily
• 11:03
  Square.
• 11:07
  That's
• 11:07
  not
• 11:07
  good.
• 11:08
  Awesome.
• 11:08
  Well,
• 11:09
  we're
• 11:09
  here
• 11:09
  with
• 11:09
  me,
• 11:09
  Emily
• 11:10
  Horgan,
• 11:10
  and
• 11:10
  great
• 11:10
  to
• 11:11
  be
• 11:11
  here
• 11:11
  with
• 11:11
  Emily
• 11:11
  Brundage
• 11:12
  of
• 11:12
  Strawberry
• 11:12
  Vampire
• 11:13
  Little
• 11:13
  Toughy
• 11:14
  Studio.
• 11:14
  Fantastic.
• 11:15
  Yeah.
• 11:16
  Big
• 11:16
  weeks
• 11:17
  for
• 11:17
  having
• 11:17
  me
• 11:17
  again,
• 11:18
  guys.
• 11:18
  Big
• 11:19
  week.
• 11:19
  Big
• 11:19
  week
• 11:20
  for
• 11:20
  you
• 11:20
  this
• 11:20
  week.
• 11:20
  Yeah.
• 11:21
  Talk
• 11:21
  to
• 11:21
  us.
• 11:21
  Yeah.
• 11:22
  What's
• 11:22
  going
• 11:22
  on?
• 11:23
  So
• 11:24
  I.
• 11:25
  The
• 11:25
  last
• 11:25
  time
• 11:25
  I
• 11:26
  spoke
• 11:26
  to
• 11:26
  you,
• 11:27
  what
• 11:27
  can
• 11:27
  you
• 11:28
  do
• 11:28
  you
• 11:28
  remember
• 11:28
  what
• 11:29
  was
• 11:29
  happening?
• 11:30
  Was
• 11:30
  it
• 11:30
  after
• 11:30
  the
• 11:31
  pilot?
• 11:32
  It
• 11:32
  was
• 11:32
  after
• 11:32
  the
• 11:33
  pilot
• 11:33
  or
• 11:33
  was
• 11:34
  it
• 11:34
  before?
• 11:35
  I
• 11:35
  think
• 11:35
  I
• 11:36
  thought
• 11:36
  it
• 11:36
  was
• 11:36
  after
• 11:36
  the
• 11:36
  pilot.
• 11:37
  But
• 11:37
  you
• 11:37
  hadn't
• 11:37
  started
• 11:38
  like
• 11:38
  your
• 11:38
  substack
• 11:38
  or
• 11:39
  anything
• 11:39
  like
• 11:39
  that
• 11:39
  at
• 11:39
  that
• 11:39
  stage.
• 11:40
  I
• 11:41
  think
• 11:41
  it
• 11:41
  might
• 11:41
  have
• 11:41
  been
• 11:41
  before.
• 11:43
  Yeah,
• 11:43
  I
• 11:43
  don't
• 11:43
  remember
• 11:44
  the
• 11:44
  animatic.
• 11:46
  Yeah,
• 11:46
  yeah.
• 11:47
  So
• 11:47
  since
• 11:48
  then,
• 11:48
  just
• 11:48
  to
• 11:49
  catch
• 11:49
  people
• 11:49
  up
• 11:49
  who
• 11:50
  don't
• 11:50
  know,
• 11:51
  I
• 11:52
  released
• 11:52
  a
• 11:53
  Kickstarter
• 11:54
  funded
• 11:55
  pilot
• 11:56
  animatic
• 11:56
  for
• 11:57
  my
• 11:57
  indie
• 11:58
  show
• 11:58
  Strawberry
• 11:58
  Vampire
• 12:00
  last
• 12:00
  Halloween.
• 12:02
  And
• 12:03
  it
• 12:04
  kind
• 12:04
  of
• 12:04
  did
• 12:05
  really
• 12:05
  well.
• 12:06
  I
• 12:06
  mean,
• 12:06
  it
• 12:06
  just
• 12:06
  had
• 12:07
  a
• 12:07
  really
• 12:07
  passionate
• 12:08
  response.
• 12:10
  It
• 12:10
  saw,
• 12:11
  and
• 12:11
  this
• 12:11
  is.
• 12:12
  My
• 12:12
  channel,
• 12:13
  only
• 12:13
  had
• 12:13
  2,000
• 12:14
  subscribers.
• 12:15
  It
• 12:15
  was
• 12:16
  a
• 12:16
  small
• 12:17
  channel,
• 12:17
  but
• 12:18
  it
• 12:18
  got
• 12:19
  60,000
• 12:20
  views
• 12:20
  in
• 12:20
  48
• 12:21
  hours
• 12:22
  and
• 12:22
  now
• 12:23
  it's
• 12:23
  just
• 12:24
  broken
• 12:24
  200,000
• 12:25
  views.
• 12:27
  And
• 12:27
  since
• 12:28
  then
• 12:28
  I've
• 12:29
  just
• 12:29
  grown
• 12:30
  this
• 12:30
  really
• 12:31
  passionate
• 12:31
  fan
• 12:32
  base
• 12:32
  for
• 12:33
  the
• 12:33
  IP
• 12:33
  who's
• 12:34
  only
• 12:34
  seen
• 12:34
  the
• 12:35
  Animatic
• 12:36
  and
• 12:36
  a
• 12:36
  few
• 12:36
  shorts.
• 12:37
  So
• 12:38
  then
• 12:38
  most
• 12:39
  recently
• 12:39
  I
• 12:40
  started
• 12:40
  a
• 12:40
  second
• 12:41
  Kickstarter
• 12:42
  knowing
• 12:43
  that
• 12:43
  I
• 12:43
  now
• 12:43
  have
• 12:44
  this
• 12:45
  following
• 12:46
  these
• 12:46
  fans
• 12:47
  and
• 12:48
  shot
• 12:48
  for
• 12:50
  a
• 12:50
  bigger
• 12:51
  goal
• 12:52
  so
• 12:52
  that
• 12:52
  I
• 12:52
  could
• 12:53
  pay
• 12:53
  everyone
• 12:55
  involved
• 12:56
  this
• 12:56
  time.
• 12:57
  You
• 12:57
  know,
• 12:57
  because
• 12:58
  the
• 12:58
  first
• 12:58
  time
• 12:58
  you
• 12:58
  can
• 12:59
  call
• 12:59
  in
• 12:59
  favors,
• 13:00
  but
• 13:00
  the
• 13:00
  second
• 13:01
  time
• 13:01
  I
• 13:01
  feel
• 13:02
  like
• 13:02
  if
• 13:02
  you
• 13:03
  can
• 13:03
  pay
• 13:03
  people
• 13:04
  correctly,
• 13:05
  you
• 13:05
  know,
• 13:05
  that's
• 13:06
  always
• 13:06
  nice.
• 13:07
  So.
• 13:08
  And
• 13:09
  right
• 13:09
  now
• 13:09
  we
• 13:09
  have
• 13:09
  six
• 13:10
  days
• 13:10
  left,
• 13:12
  but
• 13:12
  I'm
• 13:12
  pleased
• 13:12
  to
• 13:13
  say
• 13:13
  that
• 13:13
  because
• 13:14
  I
• 13:14
  just
• 13:14
  didn't.
• 13:14
  This
• 13:15
  was
• 13:15
  an
• 13:15
  experiment.
• 13:16
  Like
• 13:16
  I
• 13:16
  didn't
• 13:16
  know
• 13:17
  for
• 13:18
  sure
• 13:18
  whether
• 13:18
  or
• 13:19
  not
• 13:19
  fans
• 13:19
  would
• 13:19
  show
• 13:20
  up.
• 13:21
  I
• 13:21
  did
• 13:22
  start
• 13:22
  collecting
• 13:23
  emails
• 13:25
  for
• 13:26
  a
• 13:26
  mailing
• 13:27
  list,
• 13:28
  which
• 13:28
  I
• 13:29
  strongly
• 13:29
  advise
• 13:30
  ahead
• 13:31
  of
• 13:31
  doing
• 13:32
  a
• 13:32
  Kickstarter
• 13:33
  of
• 13:33
  people
• 13:33
  who
• 13:34
  say
• 13:34
  they
• 13:34
  would
• 13:34
  support
• 13:35
  this
• 13:35
  project.
• 13:38
  And
• 13:39
  you
• 13:40
  know,
• 13:40
  I
• 13:41
  gave
• 13:41
  a
• 13:41
  lot
• 13:41
  of
• 13:43
  notice,
• 13:43
  or
• 13:44
  actually
• 13:44
  not
• 13:44
  that
• 13:45
  much
• 13:45
  notice,
• 13:45
  but
• 13:46
  like
• 13:46
  a
• 13:46
  month
• 13:46
  in
• 13:46
  advance.
• 13:47
  And
• 13:49
  so
• 13:49
  right
• 13:50
  now
• 13:50
  we've
• 13:50
  raised
• 13:51
  I
• 13:51
  think
• 13:52
  79%,
• 13:55
  so
• 13:55
  we're
• 13:55
  at
• 13:55
  29,000.
• 13:59
  With.
• 13:59
  Six
• 14:00
  days
• 14:00
  to
• 14:00
  go,
• 14:00
  it's
• 14:01
  like,
• 14:02
  you
• 14:02
  know,
• 14:02
  people
• 14:03
  tell
• 14:03
  me
• 14:03
  that
• 14:04
  there's
• 14:04
  a
• 14:04
  big
• 14:05
  surge
• 14:05
  at
• 14:05
  the
• 14:06
  end
• 14:06
  and
• 14:07
  that
• 14:07
  people,
• 14:08
  people
• 14:08
  look
• 14:08
  at
• 14:08
  and
• 14:08
  say,
• 14:09
  oh,
• 14:09
  you'll
• 14:09
  definitely
• 14:10
  hit
• 14:10
  your
• 14:10
  goal.
• 14:11
  But
• 14:11
  to
• 14:11
  me
• 14:11
  it's
• 14:12
  still,
• 14:12
  you
• 14:12
  know,
• 14:13
  a
• 14:13
  tight
• 14:14
  basketball
• 14:14
  match
• 14:15
  that
• 14:16
  I'm
• 14:16
  watching.
• 14:18
  But
• 14:19
  if
• 14:19
  I
• 14:20
  do
• 14:20
  hit
• 14:21
  my
• 14:21
  goal,
• 14:22
  to
• 14:22
  me
• 14:23
  it's
• 14:24
  really
• 14:24
  meaningful.
• 14:25
  First
• 14:25
  of
• 14:25
  all,
• 14:26
  that
• 14:27
  so
• 14:27
  many
• 14:27
  people
• 14:28
  love
• 14:28
  this
• 14:29
  show
• 14:29
  and
• 14:29
  want
• 14:30
  to
• 14:30
  see
• 14:30
  more
• 14:30
  of
• 14:30
  it
• 14:31
  even
• 14:31
  in
• 14:31
  animatic
• 14:32
  form
• 14:32
  because
• 14:33
  we're
• 14:33
  just
• 14:33
  trying
• 14:33
  to
• 14:33
  fund
• 14:34
  the
• 14:34
  next
• 14:34
  animatic
• 14:35
  episode.
• 14:36
  But
• 14:37
  then
• 14:37
  also
• 14:38
  what
• 14:38
  this
• 14:39
  means
• 14:39
  for
• 14:39
  indie
• 14:39
  animation
• 14:41
  that
• 14:41
  people
• 14:41
  are
• 14:42
  so
• 14:42
  rabid
• 14:43
  for
• 14:44
  this
• 14:44
  kind
• 14:44
  of
• 14:45
  material.
• 14:47
  You
• 14:47
  know,
• 14:47
  like
• 14:48
  the
• 14:48
  stranger.
• 14:49
  More
• 14:49
  indie
• 14:50
  shows
• 14:51
  that
• 14:51
  studios
• 14:52
  aren't
• 14:52
  making
• 14:53
  right
• 14:53
  now.
• 14:54
  Yeah,
• 14:54
  and,
• 14:55
  and,
• 14:55
  and
• 14:55
  also,
• 14:56
  I
• 14:56
  mean,
• 14:56
  what's
• 14:56
  really
• 14:56
  exciting
• 14:57
  about
• 14:57
  it
• 14:57
  as
• 14:58
  well,
• 14:58
  and
• 14:58
  I
• 14:58
  think
• 14:58
  it's,
• 14:59
  it's
• 14:59
  something
• 14:59
  that
• 15:00
  we've
• 15:00
  talked
• 15:00
  about
• 15:00
  a
• 15:00
  lot
• 15:00
  and
• 15:01
  I
• 15:01
  think
• 15:01
  a
• 15:01
  lot
• 15:01
  of
• 15:01
  people
• 15:02
  in
• 15:02
  the
• 15:02
  community
• 15:03
  animation
• 15:04
  and
• 15:04
  kids
• 15:05
  media
• 15:05
  community
• 15:06
  are
• 15:06
  really
• 15:07
  interested
• 15:07
  in
• 15:07
  is
• 15:08
  this
• 15:08
  idea
• 15:08
  of
• 15:08
  building
• 15:08
  in
• 15:09
  public.
• 15:09
  You're
• 15:09
  really
• 15:09
  kind
• 15:10
  of,
• 15:11
  you're
• 15:11
  really
• 15:11
  building
• 15:11
  the
• 15:12
  show
• 15:13
  as
• 15:14
  you're
• 15:14
  making
• 15:14
  it
• 15:14
  and
• 15:15
  you're
• 15:15
  sharing
• 15:16
  that
• 15:16
  and
• 15:17
  using
• 15:17
  that
• 15:18
  to
• 15:18
  build
• 15:18
  a
• 15:18
  community
• 15:19
  around
• 15:19
  it.
• 15:19
  That's
• 15:20
  really
• 15:20
  exciting.
• 15:22
  Yeah,
• 15:23
  I
• 15:23
  mean
• 15:23
  I
• 15:24
  started
• 15:24
  a
• 15:25
  substack
• 15:25
  I
• 15:26
  think
• 15:26
  a
• 15:26
  little
• 15:26
  after
• 15:27
  we
• 15:27
  last
• 15:28
  spoke,
• 15:28
  however
• 15:29
  long
• 15:29
  ago
• 15:29
  that
• 15:30
  was
• 15:30
  like
• 15:30
  a
• 15:30
  year
• 15:31
  ago
• 15:32
  maybe,
• 15:34
  but
• 15:35
  now
• 15:35
  I
• 15:36
  have
• 15:36
  over
• 15:36
  1,000
• 15:37
  readers.
• 15:39
  So
• 15:39
  that's
• 15:39
  another
• 15:40
  area
• 15:40
  where,
• 15:41
  you
• 15:41
  know,
• 15:42
  not
• 15:43
  only
• 15:43
  are
• 15:44
  people
• 15:44
  reading
• 15:45
  what
• 15:45
  I'm
• 15:45
  writing,
• 15:46
  but
• 15:46
  also
• 15:46
  I
• 15:47
  can
• 15:47
  put,
• 15:48
  I
• 15:48
  can
• 15:48
  link
• 15:49
  my
• 15:49
  substack
• 15:50
  to
• 15:50
  YouTube
• 15:50
  videos
• 15:52
  and
• 15:52
  Vice
• 15:52
  versa.
• 15:53
  So
• 15:54
  it
• 15:54
  kind
• 15:54
  of
• 15:55
  can
• 15:56
  feed
• 15:56
  into
• 15:56
  each
• 15:57
  other
• 15:59
  and
• 16:01
  yeah,
• 16:01
  it's
• 16:01
  exciting.
• 16:02
  I
• 16:03
  feel
• 16:03
  like,
• 16:04
  it's
• 16:04
  nice
• 16:04
  to
• 16:05
  feel
• 16:05
  like
• 16:06
  because
• 16:06
  I've
• 16:06
  been
• 16:06
  working
• 16:07
  my
• 16:07
  butt
• 16:07
  off,
• 16:08
  like
• 16:09
  I.
• 16:09
  It's
• 16:10
  very
• 16:10
  hard
• 16:10
  to
• 16:11
  be
• 16:11
  a
• 16:11
  one
• 16:12
  person
• 16:12
  studio
• 16:13
  and
• 16:13
  one
• 16:14
  person
• 16:14
  marketing
• 16:15
  team.
• 16:16
  And
• 16:16
  that's
• 16:16
  what
• 16:17
  I've
• 16:17
  been.
• 16:17
  I
• 16:17
  haven't
• 16:18
  hired
• 16:18
  any
• 16:18
  help
• 16:19
  with
• 16:19
  that.
• 16:20
  So
• 16:21
  it's
• 16:21
  been
• 16:22
  just.
• 16:22
  I've
• 16:22
  been
• 16:22
  working
• 16:23
  all
• 16:23
  the
• 16:23
  time.
• 16:24
  It's
• 16:24
  almost
• 16:25
  disgusting.
• 16:26
  Like
• 16:26
  my
• 16:26
  daughter
• 16:26
  comments
• 16:27
  on
• 16:27
  it
• 16:27
  and
• 16:28
  that's
• 16:28
  not
• 16:28
  good,
• 16:29
  you
• 16:29
  know,
• 16:29
  like,
• 16:30
  are
• 16:30
  you
• 16:30
  going
• 16:30
  to
• 16:30
  be
• 16:30
  working
• 16:30
  this
• 16:31
  weekend,
• 16:31
  mom?
• 16:32
  And.
• 16:34
  But
• 16:34
  it's
• 16:34
  nice
• 16:34
  to
• 16:35
  feel
• 16:35
  like
• 16:35
  all
• 16:35
  that
• 16:36
  hard
• 16:36
  work
• 16:36
  is
• 16:36
  starting
• 16:37
  to
• 16:37
  pay
• 16:37
  off
• 16:38
  in
• 16:38
  ways
• 16:38
  that
• 16:39
  I
• 16:39
  can
• 16:39
  see,
• 16:39
  you
• 16:40
  know.
• 16:41
  Yeah,
• 16:41
  no,
• 16:42
  it's
• 16:42
  amazing.
• 16:42
  And
• 16:43
  like,
• 16:43
  such
• 16:43
  a
• 16:44
  very
• 16:44
  timely
• 16:44
  report
• 16:45
  dropped
• 16:45
  from
• 16:45
  YouTube
• 16:46
  this
• 16:46
  week
• 16:46
  as
• 16:46
  well.
• 16:47
  Culture
• 16:47
  and
• 16:47
  Trends
• 16:48
  report
• 16:48
  from
• 16:48
  YouTube
• 16:48
  Animation's
• 16:49
  New
• 16:49
  Wave
• 16:50
  how
• 16:50
  Independent
• 16:51
  Online
• 16:51
  Animators
• 16:52
  are
• 16:52
  reshaping
• 16:52
  the
• 16:53
  Entertainment
• 16:53
  Industry.
• 16:53
  I
• 16:54
  think
• 16:54
  they're
• 16:54
  talking
• 16:54
  about
• 16:54
  you,
• 16:55
  Emily.
• 16:56
  Yeah,
• 16:57
  but
• 16:57
  it's
• 16:58
  so
• 16:58
  wrote
• 16:58
  it
• 16:58
  for
• 16:58
  me.
• 16:59
  I
• 16:59
  think
• 16:59
  it's
• 16:59
  so
• 16:59
  interesting
• 17:00
  like
• 17:00
  that
• 17:00
  one
• 17:00
  of
• 17:00
  the
• 17:01
  things
• 17:01
  that
• 17:01
  we
• 17:01
  would
• 17:02
  say
• 17:02
  and
• 17:02
  like
• 17:03
  in
• 17:04
  the
• 17:04
  kind
• 17:04
  of
• 17:04
  reshaped
• 17:05
  media
• 17:06
  landscape
• 17:06
  for
• 17:06
  kids
• 17:07
  with
• 17:07
  social
• 17:07
  media,
• 17:08
  you
• 17:08
  know
• 17:09
  that
• 17:09
  idea
• 17:10
  of
• 17:10
  quality
• 17:10
  has
• 17:11
  changed.
• 17:11
  Right.
• 17:11
  Like
• 17:12
  people
• 17:13
  are
• 17:13
  happy
• 17:13
  to
• 17:13
  watch
• 17:13
  an
• 17:14
  animatic.
• 17:14
  That's
• 17:14
  what's
• 17:15
  something
• 17:15
  that's
• 17:16
  touched
• 17:16
  on
• 17:16
  in
• 17:16
  the
• 17:16
  report.
• 17:17
  People
• 17:17
  are
• 17:17
  happy
• 17:17
  as
• 17:17
  long
• 17:18
  as
• 17:19
  the
• 17:19
  story
• 17:19
  is
• 17:19
  there
• 17:20
  and
• 17:20
  the
• 17:20
  characters
• 17:20
  are
• 17:20
  there.
• 17:22
  What
• 17:22
  quote
• 17:22
  unquote
• 17:23
  quality
• 17:23
  I'm
• 17:24
  air
• 17:24
  quoting
• 17:24
  for
• 17:24
  people
• 17:24
  who
• 17:24
  are
• 17:25
  listening
• 17:25
  in
• 17:25
  ears.
• 17:25
  It's
• 17:25
  a
• 17:26
  magical
• 17:26
  air
• 17:26
  quote
• 17:27
  is
• 17:28
  really
• 17:28
  changing.
• 17:28
  We
• 17:28
  see
• 17:29
  that
• 17:29
  like
• 17:29
  we
• 17:29
  see
• 17:29
  that
• 17:29
  across
• 17:30
  tons
• 17:30
  of
• 17:30
  formats
• 17:31
  on
• 17:31
  digital
• 17:31
  that
• 17:32
  it
• 17:32
  doesn't
• 17:32
  always
• 17:32
  have
• 17:33
  to
• 17:33
  be
• 17:33
  the
• 17:34
  fullest
• 17:34
  of
• 17:34
  full
• 17:34
  fat
• 17:35
  to.
• 17:35
  To
• 17:35
  to
• 17:36
  have
• 17:36
  a
• 17:36
  valid
• 17:36
  audience
• 17:37
  and
• 17:37
  have
• 17:37
  a
• 17:37
  valid
• 17:37
  following.
• 17:39
  Yeah.
• 17:39
  And
• 17:39
  the
• 17:39
  other
• 17:40
  thing
• 17:40
  too.
• 17:40
  Oh,
• 17:41
  sorry.
• 17:42
  I
• 17:43
  was
• 17:43
  just
• 17:43
  going
• 17:43
  to
• 17:43
  kind
• 17:43
  of
• 17:44
  add
• 17:44
  a
• 17:44
  little
• 17:44
  bit
• 17:44
  to
• 17:44
  that
• 17:45
  which
• 17:45
  is.
• 17:45
  I
• 17:46
  think
• 17:46
  the
• 17:46
  other
• 17:46
  aspect
• 17:46
  of
• 17:47
  it
• 17:47
  is
• 17:47
  that
• 17:47
  it
• 17:48
  makes
• 17:48
  it
• 17:48
  feel
• 17:48
  very
• 17:48
  authentic.
• 17:49
  The
• 17:50
  fact
• 17:50
  that
• 17:50
  you're
• 17:50
  including
• 17:51
  the.
• 17:52
  The
• 17:52
  audience
• 17:53
  in
• 17:53
  that
• 17:53
  process
• 17:54
  from
• 17:54
  the
• 17:55
  start.
• 17:55
  I
• 17:55
  mean
• 17:56
  you're.
• 17:57
  There's
• 17:57
  a
• 17:57
  trend
• 17:57
  for
• 17:58
  adverts
• 17:58
  now
• 17:58
  to
• 17:59
  include
• 17:59
  within
• 18:00
  the
• 18:00
  edit
• 18:01
  the
• 18:01
  behind
• 18:01
  the
• 18:02
  scenes
• 18:02
  stuff.
• 18:03
  Oh
• 18:03
  yeah,
• 18:04
  yeah.
• 18:05
  I
• 18:05
  was
• 18:05
  hearing
• 18:05
  about
• 18:06
  that.
• 18:08
  It
• 18:08
  feels
• 18:08
  like
• 18:08
  it's
• 18:08
  part
• 18:09
  of
• 18:09
  that
• 18:09
  kind
• 18:09
  of.
• 18:10
  It.
• 18:10
  It
• 18:10
  kind
• 18:10
  of
• 18:11
  resonates
• 18:12
  with
• 18:12
  that
• 18:12
  kind
• 18:12
  of
• 18:12
  trend
• 18:13
  as
• 18:13
  well.
• 18:14
  Yeah.
• 18:14
  And
• 18:14
  the
• 18:15
  other
• 18:15
  thing
• 18:15
  I
• 18:15
  was
• 18:15
  going
• 18:15
  to
• 18:16
  say
• 18:16
  is
• 18:16
  even
• 18:17
  if
• 18:17
  you're.
• 18:18
  If
• 18:18
  you
• 18:18
  have
• 18:19
  like
• 18:19
  me,
• 18:20
  my
• 18:20
  official
• 18:21
  like
• 18:22
  traditional
• 18:23
  narrative
• 18:24
  11
• 18:24
  minute
• 18:25
  episodes
• 18:26
  are
• 18:26
  animatics,
• 18:27
  I
• 18:28
  can
• 18:28
  still
• 18:28
  have
• 18:28
  supplemental
• 18:29
  material
• 18:30
  shorts
• 18:31
  that
• 18:31
  are
• 18:31
  fully
• 18:31
  animated,
• 18:33
  you
• 18:33
  know,
• 18:33
  things
• 18:33
  that
• 18:34
  are
• 18:34
  easier
• 18:34
  to
• 18:35
  do
• 18:35
  to
• 18:36
  kind
• 18:36
  of
• 18:36
  fill
• 18:36
  in
• 18:37
  that
• 18:37
  whole
• 18:38
  universe,
• 18:39
  you
• 18:39
  know.
• 18:41
  So
• 18:41
  that's
• 18:42
  really
• 18:42
  appealing
• 18:43
  to
• 18:43
  me
• 18:43
  is
• 18:43
  like
• 18:44
  seeing
• 18:44
  how
• 18:46
  kind
• 18:46
  of
• 18:47
  alternative
• 18:48
  like
• 18:48
  just
• 18:49
  there's
• 18:49
  no
• 18:50
  limitations
• 18:51
  when
• 18:51
  it's
• 18:52
  your
• 18:52
  own
• 18:52
  ip,
• 18:53
  you
• 18:53
  know,
• 18:53
  like
• 18:54
  if
• 18:55
  I
• 18:55
  want
• 18:55
  to
• 18:55
  produce
• 18:56
  a
• 18:56
  comic,
• 18:57
  like
• 18:57
  I
• 18:57
  commissioned
• 18:58
  one
• 18:59
  of
• 18:59
  my
• 18:59
  favorite
• 18:59
  comic
• 19:00
  artists
• 19:00
  to
• 19:00
  do
• 19:00
  a
• 19:01
  three
• 19:01
  page
• 19:01
  comic
• 19:02
  that
• 19:03
  I
• 19:03
  might,
• 19:03
  I
• 19:03
  think
• 19:03
  I'm
• 19:04
  going
• 19:04
  to
• 19:04
  use
• 19:04
  to
• 19:04
  submit
• 19:05
  to
• 19:05
  publishers
• 19:06
  or
• 19:06
  maybe
• 19:08
  see
• 19:09
  if
• 19:09
  there's
• 19:09
  interest
• 19:10
  with
• 19:10
  the
• 19:10
  fans.
• 19:10
  I
• 19:11
  don't
• 19:11
  know.
• 19:11
  But
• 19:12
  like
• 19:12
  just
• 19:12
  the
• 19:12
  fact
• 19:13
  that
• 19:13
  I
• 19:13
  can
• 19:14
  make
• 19:15
  those
• 19:15
  choices
• 19:17
  is
• 19:17
  really
• 19:17
  freeing
• 19:18
  for
• 19:18
  me
• 19:19
  because
• 19:19
  I've
• 19:20
  been
• 19:20
  working
• 19:21
  in
• 19:21
  the
• 19:21
  traditional
• 19:22
  studios
• 19:23
  for
• 19:24
  over
• 19:24
  a
• 19:24
  decade
• 19:26
  and
• 19:26
  while
• 19:27
  that
• 19:27
  has
• 19:27
  its
• 19:27
  own
• 19:28
  rewards,
• 19:30
  you
• 19:31
  have
• 19:31
  no
• 19:31
  say
• 19:32
  in
• 19:33
  like
• 19:33
  what's
• 19:34
  done
• 19:34
  with
• 19:34
  your
• 19:34
  property
• 19:35
  and
• 19:36
  whether
• 19:36
  they
• 19:36
  even
• 19:36
  make
• 19:37
  merch
• 19:37
  nowadays.
• 19:38
  They
• 19:38
  usually
• 19:39
  don't
• 19:39
  make
• 19:39
  merch
• 19:39
  unless
• 19:40
  it's
• 19:40
  a
• 19:40
  huge
• 19:42
  franchise
• 19:43
  like
• 19:43
  Unicorn
• 19:44
  Academy
• 19:44
  or
• 19:44
  something.
• 19:45
  Yeah,
• 19:46
  absolutely.
• 19:47
  I
• 19:47
  mean
• 19:48
  that's
• 19:48
  just
• 19:49
  another
• 19:49
  hat
• 19:49
  that
• 19:49
  you've
• 19:50
  ended
• 19:50
  up
• 19:50
  Acquiring
• 19:51
  you're
• 19:51
  kind
• 19:51
  of.
• 19:51
  You're
• 19:52
  now
• 19:52
  the
• 19:52
  traditional
• 19:53
  studio
• 19:53
  as
• 19:54
  well
• 19:54
  as
• 19:54
  the
• 19:54
  writer
• 19:55
  and
• 19:55
  the
• 19:56
  creator.
• 19:57
  Yeah,
• 19:57
  yeah.
• 19:58
  How
• 19:58
  long.
• 19:59
  So
• 19:59
  how
• 19:59
  long
• 19:59
  has
• 19:59
  the
• 20:00
  Kickstarter
• 20:00
  been
• 20:00
  running
• 20:01
  for?
• 20:01
  Because
• 20:01
  you're.
• 20:02
  It's
• 20:02
  with
• 20:02
  a
• 20:02
  week.
• 20:03
  Yeah,
• 20:03
  75%
• 20:04
  there.
• 20:05
  Yeah.
• 20:05
  So
• 20:06
  it's
• 20:06
  30
• 20:06
  days.
• 20:07
  Okay.
• 20:08
  30
• 20:08
  day
• 20:08
  window.
• 20:09
  Yeah.
• 20:09
  Which
• 20:10
  they.
• 20:10
  Kickstarter
• 20:11
  gives
• 20:11
  you
• 20:11
  different
• 20:11
  options
• 20:12
  but
• 20:12
  they
• 20:13
  say
• 20:13
  they
• 20:13
  advise
• 20:14
  for
• 20:14
  the
• 20:14
  30
• 20:15
  day
• 20:16
  so
• 20:16
  that
• 20:16
  you
• 20:16
  can
• 20:17
  have
• 20:17
  that
• 20:17
  momentum.
• 20:18
  Okay.
• 20:19
  If
• 20:19
  it
• 20:19
  goes
• 20:20
  on
• 20:20
  forever,
• 20:21
  you
• 20:21
  know,
• 20:21
  or
• 20:21
  something.
• 20:22
  It's
• 20:22
  hard
• 20:22
  to
• 20:24
  really
• 20:24
  capture
• 20:25
  that
• 20:25
  momentum.
• 20:25
  The
• 20:26
  urgency.
• 20:27
  Yeah,
• 20:27
  yeah,
• 20:27
  the
• 20:27
  urgency.
• 20:28
  So
• 20:28
  you're
• 20:28
  around
• 20:29
  75%
• 20:30
  and
• 20:30
  75.
• 20:31
  Around
• 20:31
  75%
• 20:32
  there.
• 20:34
  79%
• 20:35
  I
• 20:36
  think.
• 20:36
  Yeah,
• 20:36
  yeah,
• 20:37
  yeah,
• 20:37
  yeah.
• 20:38
  And
• 20:38
  then
• 20:39
  what
• 20:39
  type
• 20:39
  of
• 20:39
  like
• 20:40
  rewards
• 20:40
  were
• 20:40
  you
• 20:41
  offering?
• 20:41
  This
• 20:41
  is
• 20:41
  where
• 20:42
  some
• 20:42
  of
• 20:42
  the
• 20:42
  merch
• 20:42
  stuff
• 20:42
  comes
• 20:43
  in.
• 20:44
  Yeah,
• 20:44
  yeah.
• 20:45
  So.
• 20:46
  Well,
• 20:46
  previously
• 20:47
  I
• 20:47
  only
• 20:47
  did
• 20:48
  merch
• 20:49
  with
• 20:50
  really
• 20:50
  like
• 20:51
  non
• 20:51
  existent
• 20:51
  overhead
• 20:53
  because
• 20:54
  I
• 20:54
  didn't
• 20:54
  know
• 20:55
  for
• 20:55
  sure
• 20:55
  whether
• 20:55
  people
• 20:56
  would
• 20:56
  buy
• 20:56
  things.
• 20:57
  And
• 20:58
  so
• 20:58
  I
• 20:58
  have
• 20:58
  a
• 20:58
  shop@strawberryvampire.com
• 21:01
  but
• 21:01
  it's
• 21:01
  all
• 21:02
  print
• 21:02
  on
• 21:02
  demand.
• 21:04
  So
• 21:05
  it's
• 21:05
  closed
• 21:06
  mostly
• 21:07
  in
• 21:08
  a
• 21:08
  mug.
• 21:09
  But
• 21:09
  the
• 21:09
  margins
• 21:10
  are
• 21:10
  pretty.
• 21:11
  Are
• 21:11
  not
• 21:12
  great
• 21:13
  with
• 21:13
  print
• 21:13
  on
• 21:13
  the
• 21:13
  demand.
• 21:15
  But
• 21:15
  anyways,
• 21:15
  that's
• 21:15
  another
• 21:16
  subject
• 21:17
  altogether.
• 21:18
  But
• 21:18
  for
• 21:18
  the
• 21:18
  Kickstarter
• 21:19
  I
• 21:19
  wanted
• 21:19
  to
• 21:19
  do
• 21:19
  something
• 21:20
  special.
• 21:21
  So
• 21:22
  my
• 21:22
  friend
• 21:23
  Ruka
• 21:23
  Ito,
• 21:24
  who's
• 21:24
  a
• 21:24
  Japanese
• 21:25
  animation
• 21:25
  artist
• 21:26
  designed
• 21:27
  a
• 21:28
  cute
• 21:28
  little
• 21:29
  Franny
• 21:30
  plushie.
• 21:31
  So
• 21:32
  they're
• 21:32
  plushie
• 21:33
  keychains
• 21:34
  that's
• 21:34
  like
• 21:34
  kind
• 21:34
  of
• 21:35
  a
• 21:35
  chibi,
• 21:35
  a
• 21:36
  cute
• 21:36
  version
• 21:36
  of
• 21:37
  Franny
• 21:37
  playing
• 21:38
  accordion
• 21:39
  and
• 21:39
  there's
• 21:40
  a
• 21:40
  pin
• 21:41
  of
• 21:42
  bat
• 21:42
  Franny.
• 21:43
  Franny
• 21:44
  has
• 21:44
  a
• 21:44
  pink
• 21:44
  bat
• 21:45
  with
• 21:45
  a
• 21:45
  strawberry
• 21:47
  and
• 21:47
  there's
• 21:48
  a
• 21:48
  poster
• 21:49
  stickers.
• 21:51
  And
• 21:51
  then
• 21:51
  we
• 21:51
  had
• 21:52
  some
• 21:52
  special
• 21:54
  rewards.
• 21:54
  So
• 21:55
  because
• 21:55
  I've
• 21:55
  been
• 21:56
  working
• 21:56
  in
• 21:56
  animation
• 21:57
  for
• 21:57
  so
• 21:57
  long,
• 21:58
  I've
• 21:59
  made
• 21:59
  connections
• 22:00
  with
• 22:01
  people
• 22:01
  who
• 22:02
  have
• 22:02
  gone
• 22:02
  on
• 22:03
  to
• 22:03
  do
• 22:03
  really
• 22:04
  amazing
• 22:04
  things.
• 22:06
  So
• 22:06
  some
• 22:06
  of
• 22:06
  my
• 22:06
  friends
• 22:08
  offered
• 22:08
  to
• 22:10
  custom
• 22:10
  paint
• 22:13
  resin
• 22:14
  strawberry
• 22:14
  vampire
• 22:15
  figure.
• 22:16
  Oh,
• 22:16
  cute.
• 22:17
  And
• 22:17
  so
• 22:18
  some
• 22:18
  of
• 22:18
  those
• 22:18
  people,
• 22:18
  I
• 22:19
  mean
• 22:19
  they're
• 22:19
  all
• 22:19
  superstars
• 22:20
  in
• 22:20
  animation
• 22:21
  like
• 22:21
  Penn
• 22:22
  Ward,
• 22:22
  Patrick
• 22:23
  Nikhale,
• 22:24
  Lauren
• 22:24
  Faust,
• 22:25
  Jorge
• 22:25
  Gutierrez,
• 22:27
  Matt
• 22:28
  Braley.
• 22:30
  I'm
• 22:30
  probably
• 22:30
  missing
• 22:31
  someone,
• 22:31
  but
• 22:32
  yeah,
• 22:33
  so
• 22:33
  that
• 22:33
  was
• 22:33
  cool.
• 22:34
  And.
• 22:36
  My
• 22:37
  friend
• 22:37
  Ruka
• 22:38
  also
• 22:38
  just
• 22:38
  made
• 22:39
  a
• 22:39
  digital
• 22:39
  coloring
• 22:40
  book
• 22:40
  recently
• 22:41
  as
• 22:41
  an
• 22:41
  add
• 22:41
  on
• 22:43
  and
• 22:44
  yeah,
• 22:45
  just.
• 22:47
  Oh
• 22:47
  one
• 22:47
  special
• 22:48
  thing
• 22:48
  that
• 22:48
  I
• 22:48
  offered
• 22:49
  recently
• 22:50
  was
• 22:50
  I
• 22:50
  checked
• 22:51
  with
• 22:51
  my
• 22:51
  storyboard
• 22:52
  artist
• 22:52
  to
• 22:52
  make
• 22:53
  sure
• 22:53
  it
• 22:53
  was
• 22:53
  okay.
• 22:54
  But
• 22:54
  we
• 22:54
  offered
• 22:55
  10
• 22:56
  positions
• 22:57
  to
• 22:57
  be
• 22:57
  a
• 22:58
  background
• 22:59
  character.
• 23:00
  Oh
• 23:00
  cool.
• 23:01
  In
• 23:01
  the
• 23:01
  animatic.
• 23:02
  So
• 23:02
  design
• 23:03
  either
• 23:03
  like
• 23:03
  their
• 23:04
  oc,
• 23:04
  like
• 23:05
  their,
• 23:07
  you
• 23:07
  know,
• 23:08
  character
• 23:09
  that
• 23:09
  they
• 23:10
  created
• 23:10
  or
• 23:10
  just
• 23:10
  themselves
• 23:11
  designed
• 23:13
  as
• 23:13
  a
• 23:13
  student
• 23:13
  at
• 23:14
  Franny's
• 23:14
  school.
• 23:15
  Awesome.
• 23:16
  So
• 23:16
  there's
• 23:17
  some
• 23:17
  really
• 23:17
  interesting
• 23:18
  stuff
• 23:18
  there,
• 23:18
  and
• 23:19
  I
• 23:19
  see
• 23:19
  it.
• 23:19
  For
• 23:19
  those
• 23:19
  of
• 23:19
  them,
• 23:20
  it's
• 23:20
  like,
• 23:20
  special
• 23:20
  thanks
• 23:20
  in
• 23:21
  the
• 23:21
  credit
• 23:21
  credits.
• 23:21
  Does
• 23:22
  everybody
• 23:22
  get
• 23:22
  a
• 23:22
  special
• 23:22
  thanks
• 23:23
  in
• 23:23
  the
• 23:23
  credits?
• 23:23
  Who?
• 23:23
  I
• 23:24
  think
• 23:24
  so.
• 23:24
  Yeah.
• 23:25
  Yeah.
• 23:25
  Everyone
• 23:25
  who
• 23:27
  pledged.
• 23:28
  Yeah.
• 23:28
  Awesome.
• 23:29
  So
• 23:29
  if
• 23:29
  the.
• 23:29
  If
• 23:29
  the
• 23:30
  Kids
• 23:30
  Media
• 23:30
  Club
• 23:30
  podcast
• 23:31
  pledges
• 23:31
  $150,
• 23:32
  can
• 23:32
  we
• 23:32
  get
• 23:33
  a
• 23:33
  special
• 23:33
  thanks
• 23:33
  in
• 23:33
  the
• 23:33
  credits?
• 23:34
  Credits?
• 23:35
  Heck,
• 23:35
  yeah.
• 23:35
  Okay,
• 23:36
  well,
• 23:37
  our
• 23:37
  EVP
• 23:37
  of
• 23:38
  finance
• 23:38
  has
• 23:38
  approved
• 23:38
  it,
• 23:39
  and
• 23:39
  so
• 23:39
  we'll
• 23:39
  get
• 23:39
  on
• 23:40
  to
• 23:40
  that
• 23:40
  right
• 23:40
  after.
• 23:41
  Yeah.
• 23:42
  Thank
• 23:42
  you
• 23:43
  so
• 23:43
  much.
• 23:44
  Yeah,
• 23:44
  I
• 23:45
  love
• 23:45
  having
• 23:45
  your
• 23:46
  names.
• 23:46
  Yeah,
• 23:47
  well,
• 23:47
  we
• 23:47
  would
• 23:47
  love
• 23:47
  to.
• 23:48
  We
• 23:48
  would
• 23:48
  love
• 23:48
  to
• 23:48
  support
• 23:49
  in
• 23:49
  an
• 23:49
  awesome
• 23:50
  project,
• 23:50
  and
• 23:50
  we've
• 23:50
  been
• 23:51
  following
• 23:51
  you
• 23:51
  all
• 23:51
  the
• 23:51
  way,
• 23:52
  Emily.
• 23:53
  Thank
• 23:53
  you.
• 23:54
  Thank
• 23:54
  you.
• 23:55
  I
• 23:55
  appreciate
• 23:55
  the
• 23:55
  support
• 23:56
  very
• 23:57
  much.
• 23:58
  Awesome.
• 23:59
  Yeah.
• 24:00
  Well,
• 24:00
  listen,
• 24:01
  fingers
• 24:01
  crossed
• 24:01
  that
• 24:02
  it
• 24:02
  all
• 24:02
  goes
• 24:02
  well.
• 24:03
  You
• 24:03
  will
• 24:03
  put
• 24:03
  our
• 24:04
  check
• 24:04
  in
• 24:04
  the
• 24:04
  mail
• 24:04
  and,
• 24:05
  yeah,
• 24:06
  we
• 24:06
  come
• 24:07
  back
• 24:07
  and
• 24:07
  talk
• 24:07
  to
• 24:07
  us
• 24:07
  about
• 24:08
  it.
• 24:08
  By
• 24:08
  the
• 24:08
  time
• 24:08
  the
• 24:08
  check
• 24:09
  arrives,
• 24:09
  the
• 24:09
  Kickstarter
• 24:10
  will
• 24:10
  be
• 24:10
  over.
• 24:11
  But
• 24:11
  it's
• 24:11
  a
• 24:11
  thought
• 24:12
  that
• 24:12
  counts.
• 24:12
  It's
• 24:12
  in
• 24:12
  the
• 24:12
  email.
• 24:13
  It'll
• 24:13
  be
• 24:13
  in
• 24:13
  the
• 24:14
  email.
• 24:15
  Yeah.
• 24:15
  You
• 24:16
  know
• 24:16
  what
• 24:16
  I'm
• 24:16
  talking.
• 24:18
  All
• 24:18
  right,
• 24:19
  guys,
• 24:19
  thank
• 24:19
  you.
• 24:20
  Thanks,
• 24:21
  Emily.
• 24:21
  Thanks
• 24:21
  for
• 24:21
  letting
• 24:22
  me
• 24:22
  check
• 24:22
  in
• 24:23
  with
• 24:23
  you
• 24:24
  on
• 24:24
  everything
• 24:25
  that's
• 24:25
  been
• 24:25
  happening,
• 24:26
  and
• 24:26
  hopefully
• 24:27
  my
• 24:27
  mom
• 24:27
  doesn't
• 24:28
  have
• 24:28
  to
• 24:28
  donate.
• 24:29
  That's
• 24:29
  my
• 24:30
  goal.
• 24:32
  Anyways,
• 24:35
  we'll
• 24:35
  be
• 24:35
  in
• 24:35
  touch.
• 24:36
  Great.
• 24:37
  Bye.
• 24:39
  We
• 24:39
  hope
• 24:39
  you
• 24:39
  enjoyed
• 24:40
  that
• 24:40
  chat
• 24:40
  with
• 24:41
  Emily
• 24:41
  Brundage.
• 24:42
  We're
• 24:42
  very
• 24:42
  excited
• 24:43
  to
• 24:43
  see
• 24:43
  what
• 24:43
  she
• 24:44
  does
• 24:44
  with
• 24:44
  her
• 24:45
  show,
• 24:45
  Strawberry
• 24:45
  Vampire.
• 24:47
  If
• 24:47
  you'd
• 24:47
  like
• 24:47
  to
• 24:47
  support
• 24:48
  her,
• 24:49
  please
• 24:49
  check
• 24:49
  out
• 24:50
  her
• 24:50
  Kickstarter
• 24:51
  page
• 24:52
  for
• 24:52
  a
• 24:52
  variety
• 24:52
  of
• 24:53
  options
• 24:53
  in
• 24:53
  ways
• 24:54
  that
• 24:54
  you
• 24:54
  can
• 24:54
  back
• 24:55
  the
• 24:55
  show.
• 24:56
  And
• 24:56
  that's
• 24:57
  it
• 24:57
  for
• 24:58
  us
• 24:58
  for
• 24:58
  this
• 24:58
  episode.
• 24:59
  Please
• 25:00
  like
• 25:00
  and
• 25:01
  subscribe
• 25:02
  and
• 25:02
  listen
• 25:03
  to
• 25:03
  us
• 25:03
  wherever
• 25:04
  you
• 25:04
  get
• 25:04
  your
• 25:04
  podcast,
• 25:05
  and
• 25:05
  we
• 25:06
  will
• 25:06
  see
• 25:06
  you
• 25:06
  all
• 25:07
  next
• 25:07
  week.