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The Ridiculously Energetic History of Energy Drinks! · Ridiculous History

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Speaker 1: Ridiculous History is a production of iHeartRadio. Welcome back to
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Speaker 1: the show, fellow Ridiculous Historians. Thank you, as always so
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Speaker 1: much for tuning in. We are amped about this one.
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Speaker 1: We are very lily buzzing, buzzin' buzzing with our cousins.
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Speaker 1: Something Melson rhymes. Uh, there's our super producer, mister Max Williams.
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Speaker 2: A cousin's by a dozen.
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Speaker 1: Okay, yeah, yeah, I don't want to do a loving joke. Look, guys,
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Speaker 1: we'll be honest.
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Speaker 2: With the cousin.
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Speaker 3: That's a different topic entirely. That's about like royalty.
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Speaker 1: Yeah, different dirty dozens, habsburgs. Maybe we'll be honest with you, folks.
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Speaker 1: We're in very different time zones right now. So this
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Speaker 1: episode of Ridiculous History is brought to you by caffeine
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Speaker 1: and brought to you by imbibed energy. Whom there that's
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Speaker 1: the dulcet tone of none other than mister Noel Brown.
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Speaker 3: 'tis I? And those are the dulcet tones of none
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Speaker 3: other than mister Benjamin Bolin, not to be confused with
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Speaker 3: Anne Bolinh's also a topic for a different day. Ben
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Speaker 3: Did you hear this story recently about the Celsius energy
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Speaker 3: drinks that were accidentally filled with vodka.
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Speaker 1: I did, I did. Someone got in trouble for that, right.
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Speaker 3: I imagine some head rolls, if not many. I believe
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Speaker 3: it's a similar the same company or distributor or whatever factory.
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Speaker 3: I guess that makes high noon hard seltzer or vodka
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Speaker 3: kind of cocktail canned drinks that you'll pay like twenty
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Speaker 3: five dollars for at a concert. And they did a
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Speaker 3: little switch aroo by accident and so, and you know
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Speaker 3: it's funny, is the kids love energy drinks and Celsius
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Speaker 3: is kind of the energy drink ajure of the of
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Speaker 3: the gen zs for sure. Yeah, the way the kids
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Speaker 3: got tanks, Yeah, the way Red Bull used to be.
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Speaker 1: And those kids, by the way, if they are gen Z,
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Speaker 1: they were probably disappointed to have their alcohol mixed with
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Speaker 1: caffeine because drinking alcohol is no longer cool for Western
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Speaker 1: kids and gen Z, No.
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Speaker 3: It definitely isn't. It's not something that they're particularly interested in,
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Speaker 3: which I am absolutely here for at least my kid
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Speaker 3: in their friend group. They are much more interested in
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Speaker 3: music and culture and memes and you know, just like
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Speaker 3: hanging out irl's, you love to see it.
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Speaker 1: You do love to love to see it. Remember four Loco, Ben,
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Speaker 1: I do remember for Loco. I was recently talking with
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Speaker 1: some folks about this in preparation for today's episode. Spoiler
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Speaker 1: for anybody didn't read the title, it's a ridiculous history
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Speaker 1: of energy drinks I had. You know, I have my days.
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Speaker 3: I have my for Loco, being an on purpose combination
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Speaker 3: of alcohol and energy drinks.
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Speaker 4: I was telling someone recently, I'm like, back in my
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Speaker 4: day for a Loco had caffeine in it.
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Speaker 2: But you guys don't mind a quick aside.
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Speaker 4: I want to set up I'm not my boy Matt
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Speaker 4: right here because a couple of weekends ago, I was
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Speaker 4: a house sitting where I'm watching his cat, and it's
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Speaker 4: a pretty nice plays up in northern Atlanta area, like
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Speaker 4: you know, and it's like, you know, an adult's house.
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Speaker 4: And I open up the fridge and there's like an
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Speaker 4: entire shelf dedicated just to energy drinks, and above the
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Speaker 4: fridge I later found was just like more and more
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Speaker 4: cases of energy drinks.
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Speaker 2: Matt, I love you, buddy, cause he's he's like this
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Speaker 2: an adult, but he's also.
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Speaker 3: A giant gamer and nerves gamers need their fuel.
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Speaker 1: Yeah, sure, we'll shut up Matt. Also, there may be
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Speaker 1: a pattern at play here because our brother Matt Frederick
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Speaker 1: from stuff we don't want you to know, say, not
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Speaker 1: a coffee guy, but definitely you know what, you will
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Speaker 1: take that monster energy from his cold dead paws.
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Speaker 3: Big fan of the Go Go juice.
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Speaker 5: Yes, yeah, So shout out to Matt's, shout out to
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Speaker 5: energy drinks, Shout out to caffeine in general.
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Speaker 1: One of the silent partners for our shows, especially when
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Speaker 1: we're on the road, is our favorite executive producer, Coffee Caffee.
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Speaker 3: Yeah for sure. So, for better or worse, an estimate
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Speaker 3: eighty percent of the world's population drinks caffeine daily, and
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Speaker 3: we are part of that number. Like when the Saints
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Speaker 3: go Marching in. While coffee, tea, and soda could technically
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Speaker 3: be considered energy drinks, which is something I've always found,
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Speaker 3: it's more of a marketing tactic than anything, the idea
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Speaker 3: of a soft drink versus an energy drink, which seems
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Speaker 3: relatively a recent phenomenon in terms of advertising. Around thirty
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Speaker 3: percent of caffeine consumers like their drinks a little on
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Speaker 3: the stronger side. Like you said, the aforementioned monster. Shout
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Speaker 3: out to Matt Frederick red Bull you also mentioned and
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Speaker 3: Celsius that I also mentioned. When we were younger, before
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Speaker 3: the days of Red Bull and these kind of drinks,
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Speaker 3: there was Jolt cola.
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Speaker 1: Yes, yeah, I love that you're mentioning Jolt cola. Due
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Speaker 1: to my Tennessee and background, I also have to shout
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Speaker 1: out doctor enough, not spelled the way you think, doctor enough.
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Speaker 3: There's never enough doctor enough.
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Speaker 1: Well because they were so energetic when they invented it
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Speaker 1: that they had to spell it E and UF because
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Speaker 1: they were in a hurry. We'll get to it, right,
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Speaker 1: We're going to get to all of this. We'll have
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Speaker 1: some personal anecdotes and shout outs to things that got
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Speaker 1: us through our associated musical and theatrical performances back in
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Speaker 1: the day.
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Speaker 3: Yeah.
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Speaker 1: Right now, if you are looking at a can of
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Speaker 1: your average cola, you're looking at third three milligrams of caffeine.
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Speaker 1: One average cup of coffee that's ninety six milligrams of caffeine.
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Speaker 1: And now we get to an escalation when we get
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Speaker 1: to energy drinks, right, we.
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Speaker 3: Do a sixteen ounce one of the Skinny Boy cans
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Speaker 3: of Red Bull contains one hundred and sixty milligrams of caffeine.
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Speaker 3: We're also we're not going to talk too much about
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Speaker 3: sugar today, but it's something to be said about that
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Speaker 3: from a marketing standpoint in and of itself, because remember
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Speaker 3: back in the day where sugar was advertised like to
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Speaker 3: give you pep. It's the idea of like a sugar high.
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Speaker 3: But we don't really think about it in those terms
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Speaker 3: so much anymore. And a lot of these highly caffeinated
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Speaker 3: drinks are on the diet side in terms of like
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Speaker 3: sugar free Red Bulls being so popular and Celsius being
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Speaker 3: mega low sugar, mega high caffeine. What are those little
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Speaker 3: like absolutely condensed energy shots. There's a bunch of those now,
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Speaker 3: but I think there was the OG.
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Speaker 1: Yeah, the OG five hour energy which I've I've messed with.
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Speaker 1: I'll mess with a five hour energy shot that has
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Speaker 1: two hundred milligrams of caffeine. Also, it's essentially a vitamin
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Speaker 1: B overdose.
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Speaker 2: I gotta jump in here. Yeah, we got an outside here.
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Speaker 4: We had a field trip earlier this year that I
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Speaker 4: won't spoil, but we have an upcoming episode about it.
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Speaker 4: And part of the gig was I had to go
7:26
Speaker 4: and pick up a lot of field recording equipment from
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Speaker 4: the office, which is like, you know, thousands of dollars
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Speaker 4: worth of stuff, and then drive it over to.
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Speaker 2: The said thing. And so I was like, crap, I
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Speaker 2: eat oil from my car. I taxed Ben. Ben got
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Speaker 2: me some oil, So I put it in there.
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Speaker 4: I sold a little five hour energy that Ben had
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Speaker 4: bought himself, that just sitting in my car waiting for
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Speaker 4: the next time I see it. It's spent a long time,
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Speaker 4: but you will get that five energy that's been sitting
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Speaker 4: in the Atlantis stun for a while.
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Speaker 3: Now. Yeah, that just makes it stronger, right, makes it better.
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Speaker 1: Vintage, it's vintage.
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Speaker 3: It soaks up the power of the yellow sun.
7:58
Speaker 1: There we go. I like how it's a superhero origin
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Speaker 1: story and we cannot wait to share that very weird
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Speaker 1: episode with you folks. Unfortunately, we do have a little
8:10
Speaker 1: bit of a moratorium until we meaning I get our
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Speaker 1: stuff together on that interview. We can tell you there
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Speaker 1: is a house involved, as well as some waffles involved. No,
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Speaker 1: I think you and I were all surprised when we
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Speaker 1: got some stats from our excellent research associate Ren that
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Speaker 1: showed us per the Mayo Clinic four hundred milligrams is
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Speaker 1: the maximum amount of caffeine a healthy adult can consume
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Speaker 1: per day without experiencing the wiggly wobbles, you know, the
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Speaker 1: averse side effects like heart palpitations and so on.
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Speaker 3: Yeah, yeah, don't want that. But you know, per Wren's
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Speaker 3: excellent outline, if you were to decide to shotgun three
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Speaker 3: energy drinks in the parking lot of a Bucky's, it
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Speaker 3: is perfectly legal. Although we do know that lawsuits can
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Speaker 3: arise from perhaps under advertising and over caffeinating certain beverages.
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Speaker 3: I'm looking at you, Panera Bread Company with your like
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Speaker 3: deathly caffeinated sodas that are just sort of masquerading as
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Speaker 3: regular sodas and instantly cause people to have these gnarly
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Speaker 3: side effects.
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Speaker 1: Yeah, they got in trouble for that. When anybody doing
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Speaker 1: the quick we won't call it cocktail Napkin math, but
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Speaker 1: anybody doing the quick celsius Napkin math here, four hundred milligrams.
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Speaker 1: If one cup of coffee is ninety six milligrams, you're
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Speaker 1: looking at a little under four cups of coffee per day.
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Speaker 3: And if you're looking at marketing, sometimes on these energy drinks,
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Speaker 3: you will often see a little legend on the back
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Speaker 3: with a little symbol of a cup of coffee and
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Speaker 3: bragging that this one little skinny can of energy drink
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Speaker 3: contains the equivalent of like six or seven cups of coffee.
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Speaker 3: And that's like a feature, not a bug.
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Speaker 1: Right right, This is bad for you.
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Speaker 3: You're welcome.
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Speaker 1: The energy drink industry is worth one hundred and ninety
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Speaker 1: three billion US dollars and bad for you, good for business. Yes, yeah, yes,
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Speaker 1: so say we all. And you might be surprised, folks,
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Speaker 1: to learn that the United States is the top consumer
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Speaker 1: of energy drinks across the world. I don't know if
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Speaker 1: that's surprising, because this is tweakers over here in the US.
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Speaker 3: Yeah.
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Speaker 1: Like Dennis Leary said, once upon a time, the United
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Speaker 1: States is the country where cocaine didn't have enough pep.
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Speaker 1: Someone was walking down the street and they said, what
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Speaker 1: if we may.
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Speaker 3: Crack so meth It does seem like the culture of
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Speaker 3: multitasking and bad work life boundaries here in the United
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Speaker 3: States could well be a reason for those stats.
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Speaker 1: And here we go into the ridiculous origin story, because
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Speaker 1: despite being the world's top consumer of energy drinks, the
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Speaker 1: United States did not invent this concept. And we're going
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Speaker 1: to find out about that in a second. We are
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Speaker 1: not medical professionals. This is not medical advice. The FDA
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Speaker 1: Food and Drug Administration of the US considers all energy
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Speaker 1: drinks not to be medicinal. They are dietary supplements, which
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Speaker 1: loop right, which speaks to your point, Nol about how
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Speaker 1: there's no one to stop you from shotgun in a
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Speaker 1: celsius or a nase at the BUCkies. The products are
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Speaker 1: not reviewed in any serious way before they hit the shelves.
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Speaker 3: Don't care for that, Ben, don't care for that, especially
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Speaker 3: with a lot of young people housing these highly caffeinated
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Speaker 3: and arguably addictive Oh one hundred percent. Yeah, whether it's
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Speaker 3: physically addictive or just like psychologically addictive because it gives
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Speaker 3: you a quote unquote edge, you know what I mean.
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Speaker 3: And again, not medical professionals, but it does weird me
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Speaker 3: out a little bit. There's not more oversight to this stuff.
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Speaker 1: One hundred percent, man, Yeah, one hundred percent of your
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Speaker 1: daily caffine inte just in one zip in one zip.
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Speaker 1: So here's the deal, folks. The energy drinks that you
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Speaker 1: see in your typical American gas station wouldn't have been
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Speaker 1: a thing were it not for the proud nation of Japan.
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Speaker 1: During the nineteen sixties, they really led to charge on
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Speaker 1: energy drinks. But there was a long time coming, right.
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Speaker 1: Japanese research is really the culmination of an earlier bevy
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Speaker 1: of research. We've got to shout out one of our
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Speaker 1: favorite soda companies on the planet being all Atlanta Boys
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Speaker 1: these days. Coca Cola.
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Speaker 3: Coca cola, the coca is for cocaine, invented in eighteen
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Speaker 3: eighty six by doctor John Pemberton, who is a Confederate
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Speaker 3: veteran in quote who had a bit of a sweet
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Speaker 3: tooth for the hard stuff, the dope morphine. In fact,
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Speaker 3: that was his malign it was yeah uh. And of
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Speaker 3: course the product did get its name from the two
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Speaker 3: key ingredients, the African cola nut and the South American
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Speaker 3: coca leaf. And boy o boy, this is a fun
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Speaker 3: opportunity to mention this, and I think it's come up.
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Speaker 3: But technically, Coca cola today still contained would contain cocaine
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Speaker 3: if they did not de cocaine afy the coca that
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Speaker 3: goes into it, and apparently the cocaine that is generated
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Speaker 3: from that is a revenue stream in and of itself.
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Speaker 1: Yeah, it's medicinal. It can be prescribed to you by
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Speaker 1: a doctor who is surely on the up and up
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Speaker 1: the the feel good variety, right right, yes, the doctor.
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Speaker 1: Never enough, we would call it cola nut has the caffeine,
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Speaker 1: the coca leaf. You know, you can derive cocaine from
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Speaker 1: it if you are clever and motivated. That is the
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Speaker 1: original recipe for coca cola, and it was Pemberton meant
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Speaker 1: this to combat that all too common mid afternoon post
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Speaker 1: lunch lethargy. But as you were saying, no politics, and
14:32
Speaker 1: the law intervened. In nineteen twenty two, the Harrison Act
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Speaker 1: prohibited the import of coca leaves into the good old
14:40
Speaker 1: United States of America. But by the time this happened,
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Speaker 1: Pemberton is kind of out of the picture. Coca Cola
14:47
Speaker 1: is run by a guy named Candler who has a
14:50
Speaker 1: lot of roads and buildings named after him in Atlanta
14:55
Speaker 1: and cocaine.
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Speaker 3: I live off of his road. I live off of
14:59
Speaker 3: one of his roads. Not to docks myself, because you'll
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Speaker 3: never figure it out, because to your point, then there
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Speaker 3: are quite a few.
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Speaker 1: There's so many this At this point in the early
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Speaker 1: nineteen twenties, Coca Cola is already a giant, and they
15:14
Speaker 1: have a small army a very influential lobbyists. So other
15:19
Speaker 1: businesses are forced to close because their income stream depended
15:26
Speaker 1: on marketing cocaine based products. However, as you alluded to
15:32
Speaker 1: so beautifully earlier, Coca Cola got an exception. They got
15:36
Speaker 1: a loophole. They rubbed the level. Yeah, they rubbed the
15:41
Speaker 1: right elbows and weaknesses in congress.
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Speaker 3: Oh yeah, circular motion exactly, That's how it's done.
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Speaker 1: Yeah, this gave them. This gave Coca Cola a right
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Speaker 1: to use, as you said, decocainified leaves in their recipe.
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Speaker 1: And so now, despite being named Coca Cola, the beverage
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Speaker 1: was relying on caffeine and sugar to provide a more
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Speaker 1: moderate pick me up.
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Speaker 3: Where were we gonna get that zip? We gotta put
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Speaker 3: this z We lost the zip. We gotta put the
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Speaker 3: zip back. Yes, caffeine indeed. Doctor Enough, Wow, he came
16:20
Speaker 3: next in the American Quest for Energy drinks. Doctor Enough
16:31
Speaker 3: not a real person, sadly, a sort of like Doctor
16:35
Speaker 3: Pepper or Doctor Bob, which is one of my favorite
16:37
Speaker 3: off brand. Doctor Drinks was invented in nineteen forty nine
16:41
Speaker 3: by a chemist named Bill Schwartz in Chicago, as addressed
16:45
Speaker 3: during the Fad Diets episode. Also research associated by Wren.
16:50
Speaker 3: Amphetamines were prescribed to US soldiers during World War Two
16:55
Speaker 3: to boost energy and morale. Arguable once the come down happens,
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Speaker 3: I would argue that the morale is not is going
17:05
Speaker 3: to suffer a little bit. But I guess I get
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Speaker 3: what they were going for.
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Speaker 1: Yeah, but it also created some serious addiction problems. And
17:13
Speaker 1: we see this all the time in modern conflict. Right,
17:17
Speaker 1: Like service members returning from the Vietnam War were heavily
17:22
Speaker 1: dosed with painkillers and they came back to the States
17:25
Speaker 1: with an itch they couldn't scratch. The same thing happened
17:28
Speaker 1: to a lot of US soldiers in World War Two.
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Speaker 1: They survived the war, they came back to the States
17:36
Speaker 1: and they were missing that extra zippity doo dah. And
17:42
Speaker 1: this is where doctor Enough comes in. Like we said,
17:45
Speaker 1: our buddy Bill Schwartz creates a lemon lime soda that
17:50
Speaker 1: you can still find.
17:51
Speaker 3: I thought it was lemon lime. Interesting, Yeah, you.
17:53
Speaker 1: Can still find it in East Tennessee today. So when
17:57
Speaker 1: we get on our road trip up to that part
18:00
Speaker 1: of the world, we're gonna have some pals. That's what
18:03
Speaker 1: we're gonna ask. We're going to drink some doctor enough.
18:08
Speaker 1: This stuff is not initially marketed as you know, a
18:13
Speaker 1: beverage you would have at lunch or dinner. Instead, it's
18:16
Speaker 1: a tonic. It's a medicinal substance that is supposed to
18:21
Speaker 1: supposed to pick you up if you're a tired housewife,
18:24
Speaker 1: if you're a business tycoon, if you're a farmer laboring
18:28
Speaker 1: from dawn to dusk. And just like the five hour
18:32
Speaker 1: energy drink later, this has a lot of vitamin B
18:36
Speaker 1: and a little bit of caffeine.
18:38
Speaker 3: You know what else has a lot of vitamin B
18:40
Speaker 3: and it ben hm hmm cocaine oil on the streets
18:44
Speaker 3: because that is a cutting agent that is very very
18:47
Speaker 3: popular because it can cut down into a clear, you know,
18:50
Speaker 3: a powdery white consistency substance, and it does actually give
18:56
Speaker 3: you a little bit of zip. So it is a
18:58
Speaker 3: hugely popular cut agent to get more bang for your
19:02
Speaker 3: buck when you're slinging.
19:03
Speaker 1: Drugs better than fentanyl, I guess, but I would say so,
19:07
Speaker 1: but I'm just learning this now. Oh my gosh, this
19:10
Speaker 1: is why I love you twelve.
19:12
Speaker 3: Sorry, I'm not that I don't mean to be the
19:14
Speaker 3: drugs facts guy. I know a lot of other stuff too,
19:16
Speaker 3: but yeah, I actually just learned this recently on a
19:19
Speaker 3: on a podcast called a Shock Incarceration that I'm working on.
19:22
Speaker 3: That's a lot of fun.
19:23
Speaker 1: Mm hmmm. Oh yeah. I like schalk incarceration as well.
19:26
Speaker 1: I'm excited to hear more of it. So here's the
19:29
Speaker 1: thing about Doctor Enough. It was never a success in
19:34
Speaker 1: the national market, but it did catch fire and become
19:37
Speaker 1: a regional hit in Tennessee, North Carolina, Virginia, and West Virginia.
19:43
Speaker 1: And that's why we have to drive up. We've got
19:46
Speaker 1: to take a road trip to East Tennessee to get
19:48
Speaker 1: some doctor Enough. People still swear by it. I remember
19:52
Speaker 1: older relatives telling me this could do all sorts of things.
19:58
Speaker 1: It was like a light panacea. We also have to
20:01
Speaker 1: take a quick quick tangent here, folks. Soft drinks were
20:05
Speaker 1: cold soft drinks originally to indicate that they did not
20:09
Speaker 1: contain alcohol. And our super producer Max unfortunately just disclose
20:15
Speaker 1: to us that he cannot have energy drinks nor soft
20:19
Speaker 1: drinks due to the condition.
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Speaker 3: The dreaded condition.
20:23
Speaker 2: I gotta have coffee though.
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Speaker 3: Okay, well, that's good coffee is the og and that's
20:27
Speaker 3: what my it's my preference as well. Oh yeah, you
20:32
Speaker 3: can do it up so many different ways. And it also,
20:34
Speaker 3: you know, doesn't have all of the crazy chemical additives
20:38
Speaker 3: that some of these drinks have. Soft drinks, hard cider,
20:43
Speaker 3: hard seltzer. Yeah, there you go. In case you were wondering,
20:46
Speaker 3: which you probably weren't. I think it's a little self explanatory.
20:49
Speaker 3: Hard boiled eggs very much the same thing.
20:53
Speaker 1: One hundred percent the same thing. Uh No one fact
20:56
Speaker 1: check us ever, So there there is maybe some sand
21:03
Speaker 1: to the claim that vitamin B heavy drinks can be
21:10
Speaker 1: somehow restorative, because conditions like lethargy and fatigue can be
21:16
Speaker 1: linked to vitamin B deficiencies.
21:18
Speaker 3: Well, and a lot of times you'll hear about rock
21:20
Speaker 3: stars or you know, folks on the road touring actors
21:25
Speaker 3: even having like a medic on staff or a personal
21:28
Speaker 3: doctor who will shoot them in the butt with some
21:30
Speaker 3: B twelve to get them through the day.
21:33
Speaker 1: That's how you know you're famous.
21:35
Speaker 3: That's how you know you're famous. They are real popular
21:37
Speaker 3: and the whole medspa craze of today, like with all
21:41
Speaker 3: these glp ones and various types of injectables. People are
21:46
Speaker 3: really into injecting themselves with both B twelve. Not that
21:49
Speaker 3: that's like a brand new thing at all, but it's
21:51
Speaker 3: just it seems like it's having a bit of a
21:52
Speaker 3: resurgence in popularity.
21:54
Speaker 1: Yeah. Yeah. Josh Clark and Chuck Bryant from Stuff You
21:58
Speaker 1: Should Know, as well as Jonathan Strickland aka The Twister,
22:02
Speaker 1: have it in their contracts that they have to get
22:04
Speaker 1: shot in the butt with vitamin B twelve before recording.
22:08
Speaker 3: It's true. Gives them the zip, give them the pep
22:10
Speaker 3: they need to give you the content you crave.
22:13
Speaker 1: There we go, So that is also they're gonna be
22:17
Speaker 1: so mad at us if they hear that. While Americans
22:21
Speaker 1: are enjoying the energy buzz from these sodas that have
22:26
Speaker 1: vitamins but no longer have cocaine, we flash to Japan.
22:31
Speaker 1: We journey to a place called Taisho Pharmaceutical Company, and
22:36
Speaker 1: the clever boffins there are trying to figure out how
22:40
Speaker 1: to make an energy beverage with a higher caffeine content,
22:46
Speaker 1: and this is where they stumble across something we call taurine.
22:52
Speaker 3: In the modern market, the common active ingredient and most
22:55
Speaker 3: energy drinks includes tarine, sugar, and of course caffeine. Caffeine
23:01
Speaker 3: was first isolated from the coffee bean by Francis Runge
23:06
Speaker 3: in eighteen nineteen, and it is the first major chemical
23:10
Speaker 3: compound responsible for increasing energy levels. And according to our
23:15
Speaker 3: Alma mater, how stuff works, Caffeine works by blocking the
23:18
Speaker 3: effects of a dentisine, a brain chemical involved in sleep.
23:22
Speaker 3: When caffeine blocks adnizine, it causes neurons in the brain
23:26
Speaker 3: to fire, giving you that that oh so pleasant zippity
23:30
Speaker 3: dudeout feeling that we're all chasing p pu pew. That's
23:34
Speaker 3: the sound of neurons fire.
23:35
Speaker 1: Right. So, when this chemical is blocked, your body in
23:41
Speaker 1: your brain essentially enter what we would call fight or
23:45
Speaker 1: flight mode. And that's because the little pew pew pew
23:49
Speaker 1: signals in your neurds cause your pituitary gland to make adrenaline.
23:54
Speaker 1: Adrenaline is your number one superpower hormonally, it is your
24:00
Speaker 1: survival hormone. It's what causes your heart to beat faster,
24:04
Speaker 1: it makes your liver secrete more sugar into your bloodstream
24:08
Speaker 1: that gives you an energy high. And then at the
24:11
Speaker 1: same time, caffeine does help your mood. It rigs your mood.
24:17
Speaker 1: It gives you dopamine, and that's why we have such
24:21
Speaker 1: strong associations with a nice cup of coffee or a
24:25
Speaker 1: little espresso in the morning.
24:28
Speaker 3: Yeah, but if you're not careful, you can also experience
24:30
Speaker 3: some of those negative side effects in the form of
24:31
Speaker 3: a caffeine crash. Caffeine is a stimulant, so well, it
24:34
Speaker 3: probably won't kill you unless you have some sort of
24:37
Speaker 3: pre existing heart condition. For example, it does put stress
24:40
Speaker 3: on your nervous system as a whole, and this stress
24:44
Speaker 3: can lead to what is often colloquially referred to as
24:48
Speaker 3: the jitters, a form of anxiety that many of us
24:51
Speaker 3: feel hours after we've had a little too much caffeine.
24:56
Speaker 1: Yeah, it can give you the jimmys, the palpitations. So
25:00
Speaker 1: this is where we see a new player on the
25:03
Speaker 1: stage touring. So I don't know about you, no MX,
25:08
Speaker 1: but I first learned about tourine when I was reading
25:12
Speaker 1: the ingredient label ingredients label on a can of red bull.
25:18
Speaker 1: I said, okay, caffeine, get it, Vitamin B copy. Try
25:23
Speaker 1: what is tory?
25:25
Speaker 3: Well, we'll tell you. It is a substance an amino
25:28
Speaker 3: acid to be specific, that occurs naturally in foods that
25:31
Speaker 3: are high in protein, like chicken or fish. Well, amino
25:35
Speaker 3: acids are used to synthesize protein. Only nine of them
25:39
Speaker 3: are absolutely essential for human life, and the Cleveland Clinic
25:44
Speaker 3: reports that taurine is not one of them. It's it's
25:48
Speaker 3: the extra one. Yeah, you don't need it? Yeah, do
25:52
Speaker 3: you want it? Maybe?
25:53
Speaker 1: Right? So it sounds useful if you're a young Ben
25:57
Speaker 1: Bullen reading the back of a can, because you're the
26:00
Speaker 1: guy who reads ingredient lists for fun. But there is
26:04
Speaker 1: to your point, Noel, there is very little to suggest
26:07
Speaker 1: that taurine as an additive helps your body's energy production.
26:13
Speaker 1: We know it helps with other stuff. Taurine is imperative
26:16
Speaker 1: to your vision, your digestion, and your nervous system. And
26:21
Speaker 1: this is where we get to we get to one
26:24
Speaker 1: of the other big energy rush sources for humanity, glucose.
26:31
Speaker 3: I ask glucose not to be confused with gluten. That's
26:34
Speaker 3: its own thing and probably worthy of an episode on
26:37
Speaker 3: its own. While we're in the like, yeah, the health,
26:39
Speaker 3: it's the food science realm, right, and the idea of
26:43
Speaker 3: of being you know, gluten free, gluten intolerance, celiacs and
26:46
Speaker 3: all of that. And some of the fads that have
26:48
Speaker 3: sprung up around that in terms of food marketing. Not
26:52
Speaker 3: to say that they're all fads, and people definitely have
26:54
Speaker 3: gluten sensitivity, but it is an interesting topic. We're talking
26:57
Speaker 3: about glucose. I mean, get out track. It is your
26:59
Speaker 3: body these main source of energy. It is of course
27:02
Speaker 3: a type of sugar. So let's just add on to
27:06
Speaker 3: all these extra chemicals in these energy drinks with a
27:10
Speaker 3: copious amount of sugar.
27:12
Speaker 1: Yeah, this is a story that's familiar to a lot
27:15
Speaker 1: of our non American ridiculous historians. One of the main
27:21
Speaker 1: things that our pals say when they travel to the
27:24
Speaker 1: US for the first time is, holy crap, why is
27:28
Speaker 1: everything so sweet? Why does everything have so much sugar
27:33
Speaker 1: in it? Totally?
27:35
Speaker 3: Yeah, even in Japan, and I have not been, and
27:37
Speaker 3: I'm so jealous of you gooding to go so much,
27:39
Speaker 3: but one day. But like a lot of their dessert
27:42
Speaker 3: type foods, even like cheesecakes, are not that sweet. They're
27:46
Speaker 3: all about kind of a more mild, almost bordering on
27:50
Speaker 3: savory vibe. And if you go to like Bubble tea
27:54
Speaker 3: places that are more or less authentic here in the States,
27:57
Speaker 3: you will have an option to really the tailor the
28:01
Speaker 3: sweetness and very low sweetness is absolutely an option which
28:06
Speaker 3: just seems unheard of in American sweet treat culture.
28:09
Speaker 1: I can't wait until we all go together. Right. There's
28:14
Speaker 1: a reason, there's a physical chemical reason that sugar is
28:20
Speaker 1: so popular, And for our purposes here we need to
28:23
Speaker 1: quote our friends at the Harvard Medical School. They point
28:27
Speaker 1: out that brain functions like thinking, memory, and learning are
28:32
Speaker 1: very closely linked to glucose levels and how efficiently your
28:36
Speaker 1: brain uses said glucose. So if you don't have enough
28:40
Speaker 1: glucose in your brain, your little chemical messagers, your neurotransmitters are.
28:47
Speaker 3: Not cewan, yeah, not puanepew.
28:49
Speaker 1: Right, and the communication between your neurons breaks down. So
28:54
Speaker 1: that's why the added sugar in energy drinks makes you
28:58
Speaker 1: feel more zip. But he do die in this short term.
29:02
Speaker 1: Processed sugar, however, lacks key vitamins and minerals. And if
29:08
Speaker 1: we're being super duper honest and square about it, you
29:13
Speaker 1: can get the same effect from a more complex carbohydrate
29:18
Speaker 1: without the subsequent energy crash, for sure, like fruits, vegetables,
29:24
Speaker 1: and grain. Doctor for sure.
29:28
Speaker 3: There is also I've been one a bit of a
29:30
Speaker 3: fitness journey recently and trying to just adjust my diet
29:35
Speaker 3: in certain ways to kind of help promote muscle growth
29:37
Speaker 3: and weight loss. And there is something to be said
29:40
Speaker 3: about limiting even those natural sugars in your diet to
29:45
Speaker 3: a certain degree in certain periods of your fat loss attempts.
29:52
Speaker 1: Yeah, exactly. There is such a thing as too much fruit,
29:56
Speaker 1: and you know, everything in moderation, even moderation. Let's get
30:01
Speaker 1: back to the lab, as we like to say in
30:04
Speaker 1: hip hop. By the way, spoiler, folks, Noel and I
30:07
Speaker 1: are eventually going to work on some hip hop together.
30:10
Speaker 3: Rick yw We are in the lab, the Rainbow Cave.
30:13
Speaker 3: I can't wait, Ben, But for now we're gonna pop
30:15
Speaker 3: back to the Japanese lab that we were hanging out
30:17
Speaker 3: in earlier.
30:18
Speaker 1: Yeah. Yeah, So it's Naishow Company, Taishow Pharmaceutical Company. It's
30:30
Speaker 1: nineteen sixty two. Our buddies, the boffins at Tai Show,
30:33
Speaker 1: released the first modern energy drink. It's called Lipovitan D.
30:39
Speaker 3: Of course, this is, of course hearly sexy, sounds a
30:43
Speaker 3: little a little clinical. But by the nineteen eighties, the beverage,
30:46
Speaker 3: which was sold in little mini bottles wasn't strong enough.
30:49
Speaker 3: So Japan known for its ruthless, you know, sleepless business culture.
30:56
Speaker 3: Salary men, I believe, is a term that gets thrown
30:58
Speaker 3: around the lot. That type of individual was looking for
31:02
Speaker 3: a little bit of extra something, something to help them
31:04
Speaker 3: climb that corporate ladder in order to I mean, gosh
31:08
Speaker 3: I mentioned the whole lack of work life boundaries here
31:11
Speaker 3: in America, it is potentially being responsible for energy drink craze,
31:15
Speaker 3: but in Japan it's even worse. I mean, it is
31:17
Speaker 3: pathological over there.
31:19
Speaker 1: Yeah. Yeah, it's a very sensitive issue and there's a
31:23
Speaker 1: lot of I would say there's a big cultural inertia
31:29
Speaker 1: toward it. So the idea, simply put, is this, you
31:34
Speaker 1: have to be at work all the time, even if
31:38
Speaker 1: you are not really working. Traditionally, you're not supposed to
31:42
Speaker 1: leave before your boss leaves. And when your boss leaves,
31:46
Speaker 1: in that competitive corporate environment, you don't get to go
31:50
Speaker 1: home immediately. You're required to go have a happy hour
31:56
Speaker 1: that could last for multiple hours, and then you you want.
32:00
Speaker 3: To be able to drink your boss under the table,
32:02
Speaker 3: or at the very least keep up. That's part of
32:03
Speaker 3: the culture too, and I think we've talked about this.
32:06
Speaker 3: There was a really interesting photo I guess you could
32:10
Speaker 3: call it essay kind of thing that I saw online
32:13
Speaker 3: a few years ago where it was salary men just
32:15
Speaker 3: passed out because they've missed all the trains and so
32:18
Speaker 3: they're just like on benches. They literally can't get home
32:21
Speaker 3: because of exactly the phenomenon that you're describing.
32:24
Speaker 1: And then get up and back to work very hungover
32:28
Speaker 1: at seven in the morning.
32:29
Speaker 3: What are you going to smell? Grate?
32:31
Speaker 1: You're going to reach for some lipovit and d and
32:36
Speaker 1: so this has these energy drinks in Japan and this
32:40
Speaker 1: milieu in the nineteen eighties, they have found a huge demographic, right,
32:47
Speaker 1: the powerful industry folk of Japan, and now these energy
32:52
Speaker 1: drinks are getting consumed everywhere. They're being sold in every
32:57
Speaker 1: convenie or every convenience store, and the companies who were
33:01
Speaker 1: manufacturing these drinks are paying tons and tons of cash
33:08
Speaker 1: to us celebrities. We should do an entire ridiculous history
33:13
Speaker 1: of American celebrities in weird Japanese commercials.
33:16
Speaker 3: I love it well. I mean, it was famously kind
33:19
Speaker 3: of brought to light in the incredible film Lost in Translation,
33:23
Speaker 3: where Bill Murray was in Japan. It was kind of
33:25
Speaker 3: like a sort of his career in stalled a little
33:29
Speaker 3: bit in the States, and so he went to Japan
33:31
Speaker 3: to do a series of commercials for Suntory whiskey, because
33:35
Speaker 3: what is it, Make it suntory relaxing times, make it
33:38
Speaker 3: suntory time. But for this energy drink craze, we saw
33:42
Speaker 3: the likes of Arnold Schwarzenegger, Nicholas Cage, Dennis Hopper, I've
33:45
Speaker 3: even seen like Andy Warhol, maybe not doing this particular product,
33:50
Speaker 3: but you would be shocked. Nicholas Cage also does an
33:53
Speaker 3: incredible series of commercials for Fame, a very popular pachinko
33:57
Speaker 3: parlor brand. But the aren't Schwarzenegger ones in particular for
34:02
Speaker 3: this very tiny bottle energy drink. It's called like he
34:06
Speaker 3: just he says die Joe boy boy, That's what he
34:08
Speaker 3: says at the end of it. So I don't know
34:10
Speaker 3: if the drink is called one of those things that
34:12
Speaker 3: are that's just their catchphrase. But they are bonkers bananas.
34:16
Speaker 3: He turns into all kinds of weird like a genie,
34:18
Speaker 3: and it starts juggling these salarymen at a certain point.
34:21
Speaker 3: Google them you will. You can find a compilation of
34:24
Speaker 3: all of these and they are a delight because, to
34:27
Speaker 3: Rend's point, at the time, Americans were never going to
34:30
Speaker 3: see their favorite movie stars shilling for these Japanese companies.
34:33
Speaker 3: But with the beautiful thing and often terrifying thing that
34:36
Speaker 3: is the Internet, we can now enjoy those relics of
34:40
Speaker 3: the past.
34:40
Speaker 1: It is so amazing. I don't want to sound like
34:43
Speaker 1: a Wiya boo or whatever, but Japanese advertisements, packaging and packaging.
34:51
Speaker 1: You know, check out ourday episode as well, folks. There's
34:54
Speaker 1: a technology gap right in advertising in tech. So now
35:02
Speaker 1: these energy drinks, it's like mid to late eighties verging
35:07
Speaker 1: into the nineteen nineties. These drinks are mainstream in Japan,
35:12
Speaker 1: and the manufacturers creating these beverages say, we've got to
35:18
Speaker 1: think bigger, right, Let's go from addition to multiplication. Let's
35:21
Speaker 1: go from checkers to chess. Let's distribute our stuff outside
35:26
Speaker 1: of Japan to other countries in Asia.
35:30
Speaker 3: Yeah, but not yet the US because I imagine there
35:33
Speaker 3: were maybe FDA regulations around it. Not one hundred percent
35:36
Speaker 3: sure why they weren't able to immediately make that leap,
35:39
Speaker 3: but someone took advantage of that. A guy named Dietrich
35:42
Speaker 3: mighta shits, don't titter, don't do it? Okay, that's worthy
35:47
Speaker 3: of a titter. This is where he got the idea
35:50
Speaker 3: for Red Bull.
35:52
Speaker 1: Yeah, so, our buddy Dietrich is an account executive for
35:56
Speaker 1: a company that doesn't sell energy drinks. They sell bathroom
36:00
Speaker 1: products and he has to travel around a lot for
36:04
Speaker 1: his job. He finds himself in Bangkok in Thailand, and
36:08
Speaker 1: he tries an energy drink called Kratting Dying and there
36:14
Speaker 1: were there was nothing like okay. So dietrichs from Austria, right,
36:18
Speaker 1: and there's nothing like this back home, and so he says,
36:22
Speaker 1: what this is amazing. We could take Vienna by storm.
36:26
Speaker 1: And he teams up with the folks who make Crichton
36:29
Speaker 1: down and he says, we gotta figure out something like
36:34
Speaker 1: this that we can sell to Europeans. And this is
36:38
Speaker 1: how Red Bull gets launched in nineteen eighty seven. This
36:42
Speaker 1: is so wild because we were not to date ourselves
36:47
Speaker 1: too hard. But all three of us were round in
36:50
Speaker 1: nineteen eighty seven, and I simply don't remember seeing Red Bull.
36:54
Speaker 1: When's the first time you saw it?
36:56
Speaker 3: I would say in the early two thousands, right late nineties.
37:00
Speaker 3: As a team and there's a good reason for that
37:03
Speaker 3: because it was launched in nineteen eighty seven only in
37:08
Speaker 3: Europe and became a huge favorite among long haul truck
37:11
Speaker 3: drivers and other blue collar types, very similar to how
37:14
Speaker 3: it was popularized in Japan, and Red Bull did not
37:18
Speaker 3: enter into the US markets until nineteen ninety seven. So
37:21
Speaker 3: all that tracks, and despite some competitors popping up like
37:25
Speaker 3: Monster and Rockstar, it does still remain the top selling
37:29
Speaker 3: energy drink in the world because it gives you wings and.
37:32
Speaker 2: It's jump in here. I actually was not around in
37:35
Speaker 2: nineteen eighty seven.
37:37
Speaker 1: All right, Max, with the facts.
37:41
Speaker 4: That seeking in the phones backs and he's fallen knowledge.
37:47
Speaker 1: It's just for you right now here with the facts.
37:52
Speaker 1: We're just overdue for that, all right, Max. Well you
37:55
Speaker 1: know what, you didn't miss too much?
37:58
Speaker 3: Nah, you did miss Red Bull. It wasn't around then.
38:00
Speaker 3: But why don't we pop the top drain a can
38:04
Speaker 3: on this topic? Take us home, Ben, why don't you?
38:07
Speaker 1: Ah? Yes, all right, so homeward bound West Virginia, Mountain Mom, etc.
38:14
Speaker 1: Energy drinks are relatively recent then in the grand scheme
38:19
Speaker 1: of things, but despite being the newbies, they have become
38:23
Speaker 1: the second most popular dietary supplement. Amongst the utes of
38:29
Speaker 1: the world, of the US in particular, the number one
38:33
Speaker 1: thing is multi vitamins, right, your old flintstone vitamins or
38:37
Speaker 1: those delightful gummies. I have a problem with gummy gummy vitamins.
38:43
Speaker 1: I don't have too many addictions anymore, but I'll tell you, man,
38:46
Speaker 1: a multi vitamin gummy I just I keep eating them.
38:50
Speaker 1: They're delicious.
38:52
Speaker 3: Oh no, you're gonna o d on the d.
38:55
Speaker 1: He died as he lived eating multi vitamin gummies. What
39:00
Speaker 1: a boring funeral speech that would be?
39:03
Speaker 3: Or maybe the bee I know, not meaning to be
39:04
Speaker 3: dirty here, No, Ben, there were worse ways to go out,
39:08
Speaker 3: you know. Yeah, you're happy.
39:11
Speaker 1: We actually I think the statute has passed so we
39:14
Speaker 1: can tell you that years back we were in conversations
39:20
Speaker 1: with Red Bull to see about doing some stunts with them.
39:23
Speaker 1: One of those was going to be a very extreme
39:27
Speaker 1: version of the old Pine Wood Derby. That was due
39:31
Speaker 1: to a show called Car Stuff. It didn't happen, but
39:35
Speaker 1: we also pitched the idea of base jumping and cliff diving.
39:39
Speaker 1: So Red Bull, if you're hearing this, hit us up.
39:42
Speaker 3: Well, you know to that point though, Ben I mean,
39:45
Speaker 3: Red Bull did kind of keep its relevance, not necessarily
39:48
Speaker 3: because it was like the only game in town or
39:51
Speaker 3: maybe even the best tasting energy drink in town, but
39:54
Speaker 3: a lot of it's marketing focus on kind of hip
39:57
Speaker 3: stuff and like like X games, sports and all of that,
40:01
Speaker 3: and then making really interesting internet content and even music
40:06
Speaker 3: musicians having like Red Bull Academy and stuff like that.
40:09
Speaker 3: I mean, I gotta give them props because they actually
40:11
Speaker 3: have put some interesting and useful stuff out into the
40:14
Speaker 3: world in terms of, yeah, you know, live performances, clinics
40:18
Speaker 3: about making music, and about extreme sports, so you know.
40:23
Speaker 1: And speaking of extreme since we are audio podcast, Noel,
40:27
Speaker 1: you have pulled up what I hope is an Arnold
40:30
Speaker 1: Schwarzenegger AD from Japan.
40:33
Speaker 3: Yeah, and I just wanted to play the audio to
40:35
Speaker 3: get us out of this episode. I wish you could
40:37
Speaker 3: see it, but just do google it. Just type in
40:38
Speaker 3: Schwartzenegger Japanese energy drink ads and you're gonna hear Arnold
40:43
Speaker 3: as he is. Let's set the scene. He's he's dressed
40:46
Speaker 3: as a Japanese salary man. He's talking to his boss.
40:49
Speaker 3: There's some charts and graphs on the on the wall,
40:52
Speaker 3: and it would appear that his boss is giving him
40:53
Speaker 3: what for because he's not he's not carrying his weight.
41:27
Speaker 1: Mm hmmm, yeah, that's the.
41:29
Speaker 3: Thing that happened. Maybe we should describe He does get
41:33
Speaker 3: yelled at and bonked on the nose by like his
41:35
Speaker 3: boss with a pointer stick, at which point he disappears,
41:39
Speaker 3: almost like a superman transformation, slams this little energy vial
41:43
Speaker 3: and then becomes like a superpowered Genie type creature, carrying
41:50
Speaker 3: way too many boxes on his shoulders and bounding across
41:53
Speaker 3: the tops of cars in heavy traffic.
41:55
Speaker 1: Yeah. And you can go to any any Japanese convenience
42:01
Speaker 1: store today and find an entire section of a shelf
42:06
Speaker 1: which is just different versions of these small tonics and
42:10
Speaker 1: energy drinks with every imaginable flavor. This is still kind
42:17
Speaker 1: of catching on. In the United States. There's almost no
42:21
Speaker 1: federal oversight, which means that the makers of these beverages
42:26
Speaker 1: don't have to play by the same set of rules
42:29
Speaker 1: that soda manufacturers have to play by. So this means, logically,
42:35
Speaker 1: and we don't want to be bummers about this, this
42:37
Speaker 1: means logically, it's only a matter of time before another
42:43
Speaker 1: dangerous chemical makes its way into your favorite energy drink.
42:48
Speaker 1: And I got to be honest, I other than coffee
42:51
Speaker 1: and maybe five hour energy drinks once in a while,
42:55
Speaker 1: I can't handle most of the stuff. I have no
42:58
Speaker 1: idea how our pal Matt Frederick is just shotgun in
43:01
Speaker 1: monster energy drinks. When I was doing a lot of
43:04
Speaker 1: stage comedy and sketch and acting, I would drink something
43:10
Speaker 1: called nas Did you ever hear of that one? N os?
43:13
Speaker 3: Mmmmm hmm. That was crazy. I always thought it was
43:16
Speaker 3: like a drink version of no does remember, yes, like
43:22
Speaker 3: Trucker speed over the counter type of speed. I do
43:26
Speaker 3: want to wrap up with a couple of fun facts
43:28
Speaker 3: that Wren found here at the end. This idea that
43:31
Speaker 3: the name red bull comes from the fact that taurine
43:33
Speaker 3: is derived from bull testicles. Not true, Not true. This
43:37
Speaker 3: is let's just put an end to that one. And
43:39
Speaker 3: this one I think is helpful for a lot of folks.
43:41
Speaker 3: And maybe you're like, oh, I can't drink a coffee
43:43
Speaker 3: after you know, two o'clock or something that will keep
43:45
Speaker 3: me up all night. It would seem that that is
43:48
Speaker 3: not the case. Likely a half life of caffeine is
43:51
Speaker 3: only two to four hours, So if you're having trouble
43:53
Speaker 3: getting to sleep at night, Chances are it wasn't that
43:56
Speaker 3: cup of coffee or afternoon DC. That's diet coke to blame.
44:01
Speaker 1: Yeah, And if we want to kick one more fact,
44:05
Speaker 1: let's go to Kathleen E. Miller, who is a big
44:09
Speaker 1: deal at a place called the Research Institute on Addictions
44:13
Speaker 1: over at the University of Buffalo. And doctor Miller is
44:17
Speaker 1: dropping a gem here. This is a fun stat for
44:20
Speaker 1: you to share at your next party.
44:21
Speaker 3: Folks.
44:22
Speaker 1: If you report that you have six or more energy
44:26
Speaker 1: drinks over the course of a month, not a week,
44:29
Speaker 1: over a month, a month, you are statistically more likely
44:34
Speaker 1: to also report that you've gotten a fight over the
44:37
Speaker 1: previous year, that you have sex without a condom, or
44:41
Speaker 1: that you drive without a seatbelt. Okay, life on.
44:45
Speaker 3: The bit of a bit of a correlation between energy
44:47
Speaker 3: drink consumption and risky behavior.
44:50
Speaker 1: Yes, but not necessarily causation. And I appreciate that you
44:54
Speaker 1: pointed that out. So with that, we are going to
45:00
Speaker 1: wrap today's episode. We can't wait to hear from you, folks.
45:04
Speaker 1: Please be safe with your energy drinks and your stimulants.
45:09
Speaker 1: Remember a lot of times, there's nothing that beats a
45:12
Speaker 1: good old glass of water. God, we sound old.
45:17
Speaker 3: It's true, And I just want to point out one
45:18
Speaker 3: last thing to that point.
45:19
Speaker 2: Ben.
45:20
Speaker 3: Coffee, of course and caffeine are diuretics. So if you're
45:25
Speaker 3: drinking a lot of coffee that is, you need to
45:28
Speaker 3: almost offset that by drinking water. Would not consider your
45:32
Speaker 3: coffee intake to be part of that daily water consumption
45:35
Speaker 3: that we're all shooting for.
45:37
Speaker 1: Yeah, one hundred percent, and we are one hundred percent
45:40
Speaker 1: grateful that you have joined us today. Big thanks to
45:44
Speaker 1: our super producer, mister Max Williams. Big thanks to Alex
45:47
Speaker 1: Williams who composed this track in Big thanks reluctantly to
45:54
Speaker 1: Jonathan Strickland aka the Quister. You know, I'm kind of
45:58
Speaker 1: mad Adam Nole because he is huge in Japan. He's
46:02
Speaker 1: in every advertisement for a lot of weird stuff.
46:06
Speaker 3: M that's true. That's because he looks like the Buddha.
46:10
Speaker 1: Okay, so you've seen the advertisements as well. Big thanks
46:15
Speaker 1: to Christa Vassiotis Eve's Jeff Coo here in Spirit, Doctor
46:20
Speaker 1: Rachel Big Spinach, Lance Oh Oh Gosh, aj Bahamas Jacobs.
46:26
Speaker 1: Please check out his show The Puzzler and if you
46:29
Speaker 1: dig our show you're gonna love our pals over at
46:33
Speaker 1: ridiculous crime.
46:35
Speaker 3: Oh yeah, the rude Dude's over a ridiculous crime, and
46:37
Speaker 3: once again he's thanks to ren Renfair Jones for rocking
46:42
Speaker 3: this incredible research brief for today's episode. We'll see you
46:47
Speaker 3: next time, folks. For more podcasts from iHeartRadio, visit the
46:56
Speaker 3: iHeartRadio app, Apple Podcasts, or wherever you listen to your
47:00
Speaker 3: favorite shows.