The video isn’t your real problem 🎬 Dustin Schultz
Spending more on a video won't make your business easier to understand. That's the mistake Dustin Schultz sees all the time.
Companies decide they need a better video, then jump straight into production before the message is clear enough to carry it. Dustin has spent 15 years building Union, a creative agency that helps businesses turn ideas into video that actually has a job to do.
His view is useful because he is not precious about production for its own sake. A bigger budget can help when the goal is clear. It becomes expensive noise when the message is still vague, the audience is too…
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