287. 22 Years of Retail Resilience: How Ali Schuch Grew Fells Point Surf Company to Four Locations and Is Preparing to Scale

Savvy Shopkeeper Retail Podcast · Oct 22, 2026 · 43m

What does it take to run four retail stores, keep them profitable, and still make time for what matters most?

Kathy sits down with Allison Schuch, owner of Fells Point Surf Company and Tangerine Goods, at the 10KSB Summit. Allison opened her first surf shop in Baltimore in 2003 while still working her pharmaceutical sales job. Twenty-two years later, she runs three surf shops and a women's boutique across Maryland and Delaware.

In this episode, you'll hear how she handles seasonal cash flow, builds teams that run without her, and chases profit instead of just revenue. She also shares why she…