Latest / Uphoff on Media Podcast
AI Stopped Being a Story. Now It's in Your Multiple
The Uphoff Value Index tracks what buyers pay for B2B information, marketing and technology businesses, and why it changes. Each quarter, this report shows what moved and what it means if you're building, running or funding one.
What the UVI is, and who it’s for
What it is. The Uphoff Value Index is a valuation benchmark for B2B information, marketing and technology businesses. It starts where a buyer starts, with an EBITDA multiple range for each of eight categories, then estimates where a company sits in that range based on three factors:
* Growth and margin, read together, so strength in…
The skinny
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