Latest / WCHS Network Podcasts / 02/05/2025 Ask the Expert: Mastering Business Strategy & PR with Bradley Harris

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02/05/2025 Ask the Expert: Mastering Business Strategy & PR with Bradley Harris · WCHS Network Podcasts

0:00
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Speaker 2: The views and opinions expressed on this program do not
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Speaker 2: necessarily reflect the views and opinions of five eight WCCHS,
0:22
Speaker 2: it's employees or WVRC Media.
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Speaker 3: It is twenty minutes past the hour you're listening to
0:37
Speaker 3: ask the expert on WCHS The Boys of Charleston. I'm
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Speaker 3: Del Cooper. Thanks for tuning in one of this What
0:42
Speaker 3: do we want? We're on a Wednesday morning, right now
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Speaker 3: here in the month of February, in the year of
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Speaker 3: twenty twenty five, and we have a brand new expert
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Speaker 3: for you this morning. Leakas the phone number out there
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Speaker 3: for you, so if you have any questions, you can
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Speaker 3: give us a call this morning at three zero four
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Speaker 3: three four two eight one three one three zero four
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Speaker 3: three four two eight one three one. You can also
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Speaker 3: text us any questions you have to three zero four
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Speaker 3: none three five five zero zero eight like to introduce
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Speaker 3: to the airwaves this morning for the first time as
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Speaker 3: an expert. It is Bradley Harris from Bradley Harris and Associate.
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Speaker 3: It's good morning. How you doing this morning?
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Speaker 4: Hey Jael, it's good to be here. How are you doing.
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Speaker 3: It's very good to have you. And I'm really looking
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Speaker 3: forward to this to this show for a couple of reasons.
1:13
Speaker 3: I love having new experts on so I like learning
1:15
Speaker 3: new things. And really the type of business that you
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Speaker 3: do is not something I mean, okay, So Bradley does
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Speaker 3: pr from a very professional standpoint, so we want to
1:23
Speaker 3: talk about exactly what that means. You deal in levels
1:26
Speaker 3: that I don't have any business needing the type of
1:29
Speaker 3: level of but I might at some point exactly exactly,
1:32
Speaker 3: at some point I might very well need that. And
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Speaker 3: I look at what you do and what you do professionally,
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Speaker 3: and this is something I'm really looking forward to to
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Speaker 3: learning about. So first of all, why don't we do this?
1:42
Speaker 3: Why don't you introduce yourself? You know everybody, So I
1:44
Speaker 3: don't know if there might be there might be people
1:47
Speaker 3: out there that don't know who you are, so you
1:48
Speaker 3: might want to introduce yourself a little bit to our
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Speaker 3: listening audience, and then we'll start talking about a little
1:52
Speaker 3: bit what you do.
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Speaker 4: Sure again, Bradley Harris Bradley Harrison Associates. Great to be
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Speaker 4: here with you this morning, and I have I really
2:00
Speaker 4: reflected on this because I knew you were going to
2:01
Speaker 4: ask me this question. I've been in Charleston fifteen years now.
2:06
Speaker 4: It feels like fifty five year old, but it's been
2:08
Speaker 4: fifteen one to five. But I came to Charleston. I'm
2:12
Speaker 4: from Raleigh County, originally down on the southern coal fields.
2:15
Speaker 4: Came here for college at the University of Charleston, and
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Speaker 4: I can I can say unequivocally my experience at the
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Speaker 4: University of Charleston really set me up for the success
2:24
Speaker 4: that I have today. And I say that they did
2:27
Speaker 4: not pay me to say this. The University of Charleston,
2:29
Speaker 4: I love you, but really truly. As part of my program,
2:34
Speaker 4: which was public policy, and I did do a minor
2:36
Speaker 4: in communications and public policy is basically, you know, a
2:40
Speaker 4: lot of writing, a lot of research and navigating the
2:42
Speaker 4: legislative process and role making and policy development. There was
2:47
Speaker 4: a component of that that required an internship and I
2:51
Speaker 4: had to have a six hour internship, and I was
2:54
Speaker 4: this little oh my gosh, my One of my best friends, Cheryl,
2:57
Speaker 4: tells the story all the time of me coming in
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Speaker 4: for an interview as an intern at nineteen. I had
3:01
Speaker 4: my grandma had bought me a suit and it had
3:04
Speaker 4: those little what are they called, like the little things
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Speaker 4: you have to clip on the back. I didn't even
3:11
Speaker 4: know enough then to know to cut him. And Cheryl
3:13
Speaker 4: was like, oh, this poor guy, like we're gonna hire
3:15
Speaker 4: him as an intern because he's so pitiful. But that experience,
3:20
Speaker 4: and I say that to anybody listening that you know,
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Speaker 4: maybe exploring a new career path or maybe you know
3:25
Speaker 4: in college, internships are so important because you you get
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Speaker 4: that real life experience and you know, open doors and
3:33
Speaker 4: you're in rooms that you know you would never be in,
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Speaker 4: and you get to hear the conversations and experience it.
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Speaker 4: And that really that was the catalyst for me, that
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Speaker 4: internship and being at the University of Charleston and the
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Speaker 4: mission of the University of Charleston is to educate each
3:45
Speaker 4: student for a life of productive work, enlightened living, and
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Speaker 4: community involvement. The key to that was the community involvement,
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Speaker 4: and I am I'm still living that mission through my business.
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Speaker 4: It's so funny, Marty Roth, I hope you love this,
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Speaker 4: but but that really was the catalyst for me. And
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Speaker 4: from there I accepted a full time position, parlayed the
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Speaker 4: internship into a full time job after a couple of years.
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Speaker 4: Served there in the Secretary of State's office for about
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Speaker 4: four years as a senior advisor to the Secretary and
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Speaker 4: the senior staff executive assistant working on you know, managing
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Speaker 4: all the executive operations for the senior staff. Went into
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Speaker 4: the Department of Commerce. Love that experience doing marketing and
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Speaker 4: communications with the Cabinet Secretary for you know, prospects for
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Speaker 4: business attractions, so trying to attract businesses and companies to
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Speaker 4: come to West Virginia, but also business retention, so retaining
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Speaker 4: the companies we have and telling them, you know, the
4:36
Speaker 4: good stories of why they should expand and how we
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Speaker 4: have the workforce in place. And then I spent about
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Speaker 4: six years five and a half six years with Utility,
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Speaker 4: and the utility doubled as a corporation. It was a
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Speaker 4: publicly traded utility, and I can tell you that experience
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Speaker 4: was one I could not have learned. Some of the
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Speaker 4: corporate type things that I learned so much about corporate America,
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Speaker 4: business structure, organizational structure, decision making in that role. I
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Speaker 4: probably couldn't have learned that in an NBA program, truly,
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Speaker 4: and I for years and this is my third time.
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Speaker 3: So I.
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Speaker 4: Tried this in twenty seventeen. I was not successful. I
5:16
Speaker 4: did find my paperwork. Tried again in twenty twenty two.
5:19
Speaker 4: I was very frustrating in my job and I had
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Speaker 4: the support to do it then and I didn't do it.
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Speaker 4: And here I am third time. Is a charge. Absolutely,
5:28
Speaker 4: that's right, and I am out the gate rocking it.
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Speaker 4: I'm loving it. I'm having so much fun. You know,
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Speaker 4: it's kind of funny for me. I tell this story
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Speaker 4: to people, They're like, how's business, I'm like, business is great.
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Speaker 4: I always say this business is great. And immediately I'm
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Speaker 4: having fun and I'm having fun because I'm learning so much.
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Speaker 4: I'm a learner. My dad was an educator and a principal.
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Speaker 4: I have that, you know, lifelong educator. You know, I
5:52
Speaker 4: have to keep learning, I have to keep growing, and
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Speaker 4: so just sitting down with people, and it's not even
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Speaker 4: that I want business. I just want to learn, like
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Speaker 4: genuinely tell me what your what's your organizational structure, how
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Speaker 4: do you make a decision, what's your senior staff look like,
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Speaker 4: and what does that look like? And again, it's been
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Speaker 4: it's been about four or five months, September so whatever,
6:13
Speaker 4: I don't even know what month were in February, about
6:15
Speaker 4: five months and it's been It's just a lot of learning,
6:18
Speaker 4: a lot of new things coming at me. But I
6:20
Speaker 4: am loving it. And you know, again, meeting with so
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Speaker 4: many people and just trying to help them, and that's
6:27
Speaker 4: that's the whole point of what I want to do,
6:28
Speaker 4: is help them. And I'll talk about that a little
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Speaker 4: bit later in some ways that we can help. But yeah, I'm.
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Speaker 3: That's a for first of all, you're very accomplished for
6:38
Speaker 3: being relatively young.
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Speaker 4: I'm gonna get back.
6:40
Speaker 3: Yeah, what's that?
6:41
Speaker 4: I was twenty one. I've never said this out loud.
6:43
Speaker 4: I'm saying it. I was twenty one years old, full
6:46
Speaker 4: time executive assistant to the Secretary of State of West Virginia. Right,
6:51
Speaker 4: that's insane Thatane's helping make decisions and guide policies as
6:55
Speaker 4: a twenty one year old. I'm like, what on earth?
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Speaker 4: And at the time, it didn't feel I didn't feel anything,
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Speaker 4: And now that I look at it, I'm like, man, Bradley,
7:02
Speaker 4: that was pretty all.
7:03
Speaker 3: Yeah, sometimes you don't understand your experience until you look
7:05
Speaker 3: back on it. Yeah, that's absolutely true. And so you've
7:07
Speaker 3: been able to engage in and to start gathering. You're
7:11
Speaker 3: a learner, is what you and so you've been able
7:13
Speaker 3: to gather that's information to seminate it. And we've kind
7:15
Speaker 3: of talked around a little bit exactly what you do.
7:17
Speaker 3: And at the beginning of the show, I was like,
7:19
Speaker 3: I was looking at what you do. I was like, Oh,
7:20
Speaker 3: how could I ever need this? But I was going
7:21
Speaker 3: to follow up that up with say and as I
7:23
Speaker 3: read through all of the different things that you do,
7:25
Speaker 3: I mean, maybe not Dell Cooper individually as a person,
7:27
Speaker 3: but as far as a corporation Coast Now we have
7:29
Speaker 3: a WVRC. Media has several different levels. But I've ran
7:33
Speaker 3: a business before. I was a small business owner for
7:35
Speaker 3: eleven years. It was pretty successful. But I see a
7:37
Speaker 3: lot of the things that you offer, although maybe not
7:40
Speaker 3: at a corporate level as a really small business, but
7:43
Speaker 3: I can see a lot of the things that you
7:44
Speaker 3: offer and how that can help. And then when I
7:46
Speaker 3: was doing this. It was in the early two thousands
7:49
Speaker 3: into the twenty tens. Things have changed so much. Now
7:51
Speaker 3: it's all about engagements and relationships and things like that.
7:54
Speaker 3: And if you don't know what you're doing, I imagine
7:56
Speaker 3: someone like you that's positioning yourself with a company that
7:59
Speaker 3: maybe he has a little bit more of a mature management,
8:02
Speaker 3: you know, some way that's been doing it. They've been
8:04
Speaker 3: doing it great, They've been doing it great for decades. However,
8:06
Speaker 3: maybe some of the movement that we've had in the
8:09
Speaker 3: way society interacts with each other and things like that,
8:12
Speaker 3: in the last decade or so, it's kind of passing
8:14
Speaker 3: by just a little bit. You can help in a
8:15
Speaker 3: lot of these different fashions, and so I want to
8:17
Speaker 3: talk about that a little bit. Let's talk about what
8:19
Speaker 3: you do. Like, what is it that folks that are
8:21
Speaker 3: listening today Bradley Harrison associates your big passion that you
8:24
Speaker 3: were ready to get going. What is that? What is
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Speaker 3: it you can help us with?
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Speaker 4: So I'll tell you it's been a really I am grateful.
8:30
Speaker 4: I must start by saying I am so grateful the
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Speaker 4: outpouring of support this community, the people in the state
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Speaker 4: that have called and you know, I need your help
8:38
Speaker 4: on this. And you know some of it is ongoing projects.
8:41
Speaker 4: You know, folks can get on a retainer with me
8:43
Speaker 4: and I can you know, provide support services that are
8:46
Speaker 4: in a certain package. Some are one off projects a
8:48
Speaker 4: few months, summer, one day projects. So it just depends.
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Speaker 3: You know.
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Speaker 4: The majority of the work that I've done thus far
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Speaker 4: has been a lot of what I want to continue
8:56
Speaker 4: to do. I'm trying to niche in right and that's difficult.
9:00
Speaker 4: I'm doing a little bit of everything right now. And
9:02
Speaker 4: so you know the traditional PR which is, you know,
9:06
Speaker 4: stakeholder engagement. And I say that a lot of folks
9:08
Speaker 4: don't know what stakeholder engagement. It's basically relationship management. Anyone
9:12
Speaker 4: that has stakeholder engagement is basically anyone who has a
9:15
Speaker 4: stake in your business and decision making that impacts your business.
9:19
Speaker 4: So whether it's regulators, whether it's customers or your customers
9:23
Speaker 4: or your stakeholders. So really evaluating your stakeholder engagement and
9:28
Speaker 4: what is that that your customers need or what is
9:31
Speaker 4: it that your regulators are looking for? So that's really
9:35
Speaker 4: a key component again, is that relationship management. Then it's
9:38
Speaker 4: so powerful and I just talked about this last week
9:41
Speaker 4: with somebody. You know, you have to have good relationships
9:44
Speaker 4: across the board with everybody because you never know when
9:47
Speaker 4: you might need to call somebody. We're all going to
9:49
Speaker 4: call each other at some point or another for something.
9:51
Speaker 4: If you're in business, you're going to be calling somebody.
9:53
Speaker 4: Somebody's going to be calling you. That's just the nature
9:55
Speaker 4: of it. But it's been a lot I've been doing
9:58
Speaker 4: a lot of different you know, done some event planning.
10:01
Speaker 4: I've done some traditional consulting and advising. I've done my
10:05
Speaker 4: traditional PR stuff. I've done some national fundraising. I'm doing
10:09
Speaker 4: some brand positioning, brand scaling with a company that's turning
10:13
Speaker 4: ten years old in March. So really just kind of
10:16
Speaker 4: all across the board. Now, what I want to do
10:18
Speaker 4: and what I am really good at, and what I
10:20
Speaker 4: want folks to know about is business strategy, public relations,
10:26
Speaker 4: and executive support. And we're going to go into all
10:29
Speaker 4: those and kind of break those down. But that's really
10:32
Speaker 4: where I am the most effective. And I have this
10:36
Speaker 4: my mom always told me, you have this really different mind, Bradley.
10:39
Speaker 4: You can think a lot faster than a lot of people.
10:40
Speaker 4: It's just my mind is very different, and that's good
10:44
Speaker 4: for a pr and a strategy guy. Right, I can
10:46
Speaker 4: think through every angle. I can give you the best
10:48
Speaker 4: case scenario. I can give you the worst case, best case,
10:51
Speaker 4: this worst case. Maybe you want to retain an attorney.
10:55
Speaker 4: I know that, right, I've been there, and so you know,
10:59
Speaker 4: it's really good to have that focus. And you got
11:01
Speaker 4: to play devil's advocate. And I learned this very early on.
11:03
Speaker 4: It was my twenty one years old. I give this
11:06
Speaker 4: advice to everybody because it was one of the best
11:08
Speaker 4: pieces of advice that stuck with me. I'm one of
11:12
Speaker 4: the advisors to Secretary of State, to the executive staff
11:16
Speaker 4: in the office, and I was scared. I'm looking around.
11:19
Speaker 4: I guess I did kind of look around, like, gosh,
11:21
Speaker 4: I'm this young guy, this little punk from college, like
11:23
Speaker 4: think I know everything, but I'm looking around the room.
11:26
Speaker 4: And every time that, you know, Secretary of State would
11:28
Speaker 4: look at me and ask me a question, I would say, yes, yes,
11:31
Speaker 4: whatever you think, yes, yes, And I remember pulling the
11:35
Speaker 4: Secretary pulled me to the side and said, I hired
11:37
Speaker 4: you for a job, and I trust you, and if
11:39
Speaker 4: I'm asking your opinion, I want you to be honest,
11:42
Speaker 4: I don't want you to be a yes man and
11:44
Speaker 4: walked away, and I was just like wow, Like that
11:47
Speaker 4: moment for me was so empowering because when you're asking
11:51
Speaker 4: my opinion, if I'm asking your opinion, I'm asking you
11:54
Speaker 4: based on your perspective, you know, based on your family structure,
12:00
Speaker 4: son your job, based on your financial situation. I genuinely
12:04
Speaker 4: want your opinion right. And that's that's a lot of
12:07
Speaker 4: the PR and when you behind the scenes and the
12:09
Speaker 4: strategy and when you talk about stakeholder engagement and things
12:12
Speaker 4: like that, you got to know your audience. And we
12:14
Speaker 4: say that all the time in PR. Know your audience,
12:17
Speaker 4: make sure you're completely aware of who it is that
12:19
Speaker 4: you're speaking to make sure you've got that message tailored
12:22
Speaker 4: and adjusted to that audience. But that for me was
12:25
Speaker 4: like and I still stick with that, like never even
12:28
Speaker 4: if someone's paying you a lot of money to do
12:30
Speaker 4: a job, it is your job to be I'm the expert,
12:33
Speaker 4: and it is my job to be completely transparent honest
12:36
Speaker 4: with you.
12:36
Speaker 3: I don't want to derail as we learn about what
12:38
Speaker 3: you're doing. But it seems to me like that would
12:40
Speaker 3: be very useful for someone in a business situation because
12:43
Speaker 3: we all get blind to certain things that we're so
12:45
Speaker 3: close to, you know, in a real tackle tactical sense
12:49
Speaker 3: that you know, you get nose blind, you get cycline,
12:51
Speaker 3: you know, like around your house as smells or things,
12:53
Speaker 3: you know, but around your business it's much the same thing.
12:56
Speaker 3: You think your personnel, your clientele is a certain clientele
12:58
Speaker 3: because you've been doing the business for so long you
13:00
Speaker 3: engage with certain people and things like that. There could
13:03
Speaker 3: be a whole area out there because it's your employees
13:05
Speaker 3: that are engaging with them, it's other people, it's downstream
13:08
Speaker 3: somewhere that you're not even aware of, and so you
13:10
Speaker 3: could be making decisions thinking about it's one sliver that
13:13
Speaker 3: is all of your business, when you can come in
13:15
Speaker 3: with data and say, look, it's all these other areas
13:18
Speaker 3: too that you need to concern yourself with, and so
13:20
Speaker 3: this is why you have a better strategy doing it
13:22
Speaker 3: another way.
13:22
Speaker 4: Gosh, you just took the words right out of my mouth. Hey,
13:25
Speaker 4: now you skipped ahead. But that's okay, I said. You know,
13:28
Speaker 4: you mentioned that the tactical and you get caught in
13:31
Speaker 4: the day to day. That's what I want folks to understand.
13:33
Speaker 4: Like a consultant's job. Again, I call myself a consultant,
13:37
Speaker 4: and I am it's not my job to come in there,
13:40
Speaker 4: and I don't want to be there full time. Right,
13:42
Speaker 4: I'm not trying to take anybody's job. I'm not trying.
13:45
Speaker 4: I'm literally trying to help you clean up something, or
13:47
Speaker 4: grow your business, or fix the function within your business
13:50
Speaker 4: or your company. And I say that, you know, folks
13:53
Speaker 4: think and again, I've been in house communications in PR.
13:58
Speaker 4: Your in house people are so busy doing day to
14:00
Speaker 4: day operations. They are tactical in every way. They're not
14:04
Speaker 4: necessarily that strategic big picture. That's where I come in.
14:08
Speaker 4: And so while you do have a communications director or
14:11
Speaker 4: a VP of marketing and comms, that is their job.
14:14
Speaker 4: But I think too, it's so easy to get bogged
14:17
Speaker 4: down in that day to day that you're not focused
14:20
Speaker 4: on that strategy. And we're going to talk a lot
14:22
Speaker 4: more about, you know, why business to struggle with strategy.
14:24
Speaker 4: I want to talk about that because it's very simple,
14:27
Speaker 4: and it's simple things, but they require you know, again
14:30
Speaker 4: a lot of time and energy and investment. But I'm
14:35
Speaker 4: glad you said that. And a consultant, and again, that's
14:38
Speaker 4: a consultant's job for me to come in and say
14:40
Speaker 4: what I'm seeing is this it's just a sheer audit.
14:44
Speaker 4: Let me sit in on your your executive staff meeting.
14:47
Speaker 4: Let me sit in on your decision making one of
14:50
Speaker 4: your decision making processes and kind of understand how that flows.
14:53
Speaker 4: And then I can then optimize and say, this person
14:58
Speaker 4: may be a problem. Right, worked in plenty of toxic
15:01
Speaker 4: workplaces environments, right, yeah, and this person could be a
15:04
Speaker 4: problem and identifying you know, maybe this person's better suited
15:08
Speaker 4: for this. And I had a conversation with this person
15:10
Speaker 4: and I think you should elevate them to this. And
15:12
Speaker 4: so really just providing that I'm observing. I'm a third party, right,
15:17
Speaker 4: I'm just trying to add value and help you clean
15:20
Speaker 4: up a process or grow your business internally or externally.
15:23
Speaker 3: One thing you said just a minute ago, you were
15:25
Speaker 3: talking about one of the things that you'd like to
15:26
Speaker 3: ask your clients is what their decision making process is,
15:29
Speaker 3: like how their decisions work. And I wonder how many
15:33
Speaker 3: times you ask somebody that and they kind of look
15:34
Speaker 3: at you, like, like, how does our decision Because a
15:38
Speaker 3: lot of people don't have that infrastructure, you know, It's
15:40
Speaker 3: like whoever's joinning on the spot at the moment ends
15:43
Speaker 3: up making the decision. Everybody kind of agrees on it,
15:44
Speaker 3: and you move on like that. It can work, you know,
15:47
Speaker 3: I mean it's not. I mean, if it's worked for
15:48
Speaker 3: you to this point, I guess maybe it works. But
15:50
Speaker 3: having an engagement strategy even when it comes to decision
15:53
Speaker 3: making and decision making tree what happens when it's a
15:55
Speaker 3: coin flip, you know, different things along those lines. I mean,
15:58
Speaker 3: people need help with stuff like that. Something else. You know,
16:01
Speaker 3: the whole problem with with the cafeteria style of being
16:05
Speaker 3: able to watch movies like on Netflix or whatever. It
16:06
Speaker 3: makes people freeze with indecision. They can't all these movies
16:09
Speaker 3: look good, right, I want to choose, and so you
16:11
Speaker 3: need people to help focus you in on the right
16:13
Speaker 3: decision making.
16:14
Speaker 4: Well, and I'll jump ahead a little bit and talk
16:16
Speaker 4: about you know what, when I meet with clients, and
16:18
Speaker 4: I've five months, I've probably met with gosh, fifty to
16:22
Speaker 4: sixty different folks, and again there are connections that I have.
16:25
Speaker 4: We're just catching up with each other, whatever the case
16:28
Speaker 4: may be. What I'm finding most businesses or companies or
16:34
Speaker 4: organizations they have the infrastructure in place that they need
16:37
Speaker 4: to grow. They just don't have a strategy that is
16:41
Speaker 4: in place, and they've not thought, you know. And I
16:43
Speaker 4: say this, I just last week I met with a
16:45
Speaker 4: local restaurant Churchy. He owned several restaurants and has a brand,
16:49
Speaker 4: and said, you know, I'd love to grow this. I'd
16:52
Speaker 4: love to have other locations in other parts of the region,
16:54
Speaker 4: not even just the state. And I'd love to be this,
16:57
Speaker 4: you know, thought leader on a national level and do
17:00
Speaker 4: all these speaking engagements. I don't have time because I
17:03
Speaker 4: am literally running the day to day. I am working
17:07
Speaker 4: with the kitchen staff, I am making payroll. I am
17:10
Speaker 4: literally trying to keep the lights on. So that's where
17:14
Speaker 4: I come in, right, And that was the conversation was like, Okay,
17:17
Speaker 4: what at my first question to all my clients, either
17:20
Speaker 4: my prospect of clients that become clients or people that
17:23
Speaker 4: are just asking questions. I literally look at them and
17:26
Speaker 4: I wish you could see the look on their face.
17:28
Speaker 4: Very simple. I let them go on. I let them
17:31
Speaker 4: tell me about how long they've been in business, what
17:33
Speaker 4: they've done, anything that's important for me to understand. And
17:35
Speaker 4: I look at them and I say, what do you
17:38
Speaker 4: want to do with all this? And I wish you'd
17:41
Speaker 4: see their face. It's like this starry eyed, like gaze, like, well,
17:46
Speaker 4: I don't know what I want to do, right? And
17:48
Speaker 4: my question is do you want to do? You want
17:50
Speaker 4: to scale up and sell it for millions of dollars? Cool?
17:53
Speaker 4: I'm your guy. I'll help you do that. Do you
17:55
Speaker 4: want to expand through four different locations? Cool? I can
17:59
Speaker 4: help you get there. Do you want to be a
18:00
Speaker 4: thought leader on a statewider national level? Great, I will
18:03
Speaker 4: execute a strategy that will get you there, But you
18:06
Speaker 4: cannot get anywhere. And I say that most businesses have
18:08
Speaker 4: that infrastructure in place. They lack a clear, actionable strategy period.
18:16
Speaker 4: And it sounds so easy, that's it.
18:18
Speaker 3: No, I understand that period because people, especially if you're
18:21
Speaker 3: in a situation where you're a business owner running a business,
18:23
Speaker 3: or or someone who's there proactic reactive.
18:27
Speaker 4: And reactivity versus productivity. And I'm the proactive guy. It's
18:30
Speaker 4: like I got to be like, all right, wait a minute,
18:32
Speaker 4: that's cool. You go run the day to day, but proactively,
18:34
Speaker 4: if you're going to survive, you got to be looking
18:37
Speaker 4: down the road. And it is and I loved it.
18:39
Speaker 4: I'd love to ask the questions to my clients or
18:41
Speaker 4: the potential clients, like what do you want to do
18:42
Speaker 4: with this? And their their faces are shocked because again
18:45
Speaker 4: some of them are like, well, man, I might want
18:47
Speaker 4: to retire inn eight to ten years, so I might
18:49
Speaker 4: need to think about a secession plan for my business
18:51
Speaker 4: or what I.
18:51
Speaker 3: Want to do?
18:52
Speaker 4: Am I going to sell it? Am I going to
18:53
Speaker 4: grow it? Am I going to have one of my
18:55
Speaker 4: kids come in and learn how to run it? And
18:57
Speaker 4: so it really is. I love that question because I
19:00
Speaker 4: hit them with it and they're like, I really don't know.
19:02
Speaker 3: And man, when you think about today, I mean even
19:05
Speaker 3: from on a very community level, when you have all
19:07
Speaker 3: of these businesses that were created in like the seventies
19:10
Speaker 3: or eighties in their generational and families, and maybe they're
19:13
Speaker 3: doing very well and maybe somebody now needs to look
19:16
Speaker 3: at that as their retirement. You know, they have been
19:18
Speaker 3: self employed for so long and they want to ramp
19:20
Speaker 3: that up to sell it before they leave. It's been
19:21
Speaker 3: this relatively small family business forever they can they can
19:24
Speaker 3: get help to grow that business more, to get the
19:27
Speaker 3: footprint larger, not for them to expand into infinity, but
19:31
Speaker 3: so they can retire, so they can actually have something
19:34
Speaker 3: that they can say, Okay, now we're going to create
19:35
Speaker 3: get all this equity that we created over the last
19:37
Speaker 3: few years in my business, and now my retirement eggs
19:40
Speaker 3: a lot better. I mean, that's just one application from
19:42
Speaker 3: somebody with a mature business, not to mention people that's
19:44
Speaker 3: just starting out, people that's struggling. Rebranding I'm sure can
19:47
Speaker 3: be an issue sometimes as well. I Mean there's all
19:50
Speaker 3: kinds of areas in there where people need help in
19:52
Speaker 3: getting to the right.
19:53
Speaker 4: Place it is. And you know, I always tell this
19:56
Speaker 4: is my people hear me say this, and I feel
19:57
Speaker 4: like I keep repeating it. I'm like, this is one
19:59
Speaker 4: of my things, so just let me have it. But
20:01
Speaker 4: there's so much low lying fruit. I love that there's
20:05
Speaker 4: so much low lying fruit that exists for businesses and
20:08
Speaker 4: for organizations that sometimes you just again you're so caught
20:11
Speaker 4: up in that reaction, you know, to something every day
20:15
Speaker 4: because there's always something that you're not proactively thinking about
20:18
Speaker 4: some of that low lying fruit. When I when I
20:20
Speaker 4: say that, you know you don't have to necessarily have
20:24
Speaker 4: a budget for certain things. There are still tactics that
20:27
Speaker 4: you can execute. And there are still campaigns that you
20:30
Speaker 4: can run in the community or around the state that
20:33
Speaker 4: don't require money. Now, money is always great if you
20:36
Speaker 4: can invest. You know, I just read this too, and
20:39
Speaker 4: I love this. It was advertising is you know, people
20:43
Speaker 4: hearing about how good your business is, pr is hearing
20:46
Speaker 4: other people tell how your business great. So again kind
20:50
Speaker 4: of you know, you can if you've got the budget
20:51
Speaker 4: and you want to pay for great. I love when
20:54
Speaker 4: people have a big budget, trust me, because I can
20:56
Speaker 4: do a lot more and make a lot more impact.
20:58
Speaker 4: But I say that on the floor upside, you don't
21:01
Speaker 4: necessarily have to have a budget in place. There's so
21:03
Speaker 4: much low lying fruit and things that you can be
21:05
Speaker 4: doing and executing that help you stand out, build your
21:08
Speaker 4: brand presence, you know, engage the community, and really make
21:11
Speaker 4: you stand out as you know, someone who's invested in
21:14
Speaker 4: the community and someone who gives back and has a
21:16
Speaker 4: good reputation for you know, being active throughout the communities
21:19
Speaker 4: that they serve. And so I always like to give
21:22
Speaker 4: folks that option to and say, you know, you don't
21:23
Speaker 4: necessarily it doesn't have to be you have this exuber
21:26
Speaker 4: and budget like it can we can we can we
21:29
Speaker 4: can ball on a budget?
21:30
Speaker 3: Right? Let's uh, we need to take a break here
21:32
Speaker 3: in just a second when we come back. One of
21:33
Speaker 3: the things that you talk about in some of the
21:35
Speaker 3: information that you gave me, and you've done this great
21:37
Speaker 3: job in talking about what you do and how you
21:40
Speaker 3: kind of examine what you're doing. And one of the
21:41
Speaker 3: things that that I found very relevant to that, and
21:45
Speaker 3: and something that I want to explore a little bit
21:46
Speaker 3: more is there's a lot of strategies that you must
21:49
Speaker 3: come up with that you know, that work that objectively
21:51
Speaker 3: out of a box, this strategy will work, however for you.
21:54
Speaker 3: What's important is there's no cookie cutter strategy that's going
21:56
Speaker 3: to work. This might work, but it doesn't work for everyone.
21:59
Speaker 3: So what you're jobs is to figure out what tools
22:01
Speaker 3: are going to be for the job. You know, a
22:03
Speaker 3: hammer works great for a nail, it's not going to
22:05
Speaker 3: do very well for a screw r. You know, so
22:06
Speaker 3: you need to find out what tool it is to
22:08
Speaker 3: get the job to work. And I want to find
22:10
Speaker 3: out a little bit more about that when we come back.
22:12
Speaker 3: We're gonna go ahead and take a break. We're finding
22:13
Speaker 3: out a lot from Bradley Harris from Bradley Harrison Associates.
22:15
Speaker 3: Would love if you have any questions about what we're
22:17
Speaker 3: talking about this morning. I know this is the first time.
22:19
Speaker 3: Maybe you're learning as I do, but you can help
22:21
Speaker 3: steer the conversation ask better questions than I do. You
22:23
Speaker 3: can give us a call three zero four three four
22:25
Speaker 3: two eight one three one three zero four three four
22:27
Speaker 3: two eight one three one is the U is the
22:30
Speaker 3: number you can call to get a hold of us.
22:32
Speaker 3: We're gonna go ahead and take a break and we'll
22:33
Speaker 3: come back and learn much more about Bradley Harris and
22:35
Speaker 3: Associates online. It's Bradley Harris Associates dot com. That's Bradley
22:39
Speaker 3: Harris Associates dot com. We'll find out more when we
22:41
Speaker 3: come back. You're listening to Ask the Expert with Del Cooper.
22:43
Speaker 3: Bradley Harrison Associates is here in studio on five Adwechs
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Speaker 7: Get that new four wheel drive truck or suv today
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24:41
Speaker 7: just off a Nitro exit of I sixty four. Walker Chevrolet,
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Speaker 7: making friends, one deal at a time.
25:00
Speaker 3: You're listening to ask the expert. Have you seen hs
25:03
Speaker 3: the Voice of Charleston. Thanks so much for tuning in
25:05
Speaker 3: on this Wednesday morning and studio with me this morning.
25:08
Speaker 3: It is Bradley Harris from Bradley Harris and Associates. More
25:11
Speaker 3: information online, It's Bradley Harris Associates dot com. That's Bradley
25:14
Speaker 3: Harris Associates dot com. If you have any questions that
25:17
Speaker 3: you want to send in via email after the program today,
25:19
Speaker 3: you're more welcome to do that. It's a really easy
25:20
Speaker 3: email address. It's Bradley at Bradley Harris Associates.
25:23
Speaker 4: And for the record, Dell, I do have associates. I
25:26
Speaker 4: get that question all the time. Do you even have associates?
25:30
Speaker 4: Do you have associates? Yes, I have loss of associates,
25:33
Speaker 4: and so when you call me, just know that my
25:37
Speaker 4: associates are reflective of my very large rolodex and there
25:41
Speaker 4: are people who subcontract with me and I do have associates.
25:44
Speaker 4: Let me clear that up for everybody. I do. So,
25:46
Speaker 4: thank you very much for those who've asked me. I
25:48
Speaker 4: appreciate that question.
25:49
Speaker 3: Yeah, it's like Benny and the Jets. The Jets are around, Yeah, right.
25:51
Speaker 4: There, Jets are associates. Don't worry about it.
25:54
Speaker 3: We're talking this morning about different aspects of a public
25:58
Speaker 3: relation strategy and consulting. This is the first time we've
26:00
Speaker 3: had this show on the air here on Ask the Expert.
26:03
Speaker 3: I'm learning a lot as we're going along. If you're
26:05
Speaker 3: learning as well and you want to find out more,
26:06
Speaker 3: you're welcome gives a call this morning three zero four
26:08
Speaker 3: three four two eight one three one three four two
26:09
Speaker 3: eight one three one. You can text over a question
26:11
Speaker 3: you have as well, if you would like three zero
26:13
Speaker 3: four non three five five zero zero eight three zero
26:15
Speaker 3: four non three five five zeros or eighth. We're kind
26:18
Speaker 3: of talking about, uh, we're weaving in u talking about
26:22
Speaker 3: the business that Bradley does from public relations and strategy
26:25
Speaker 3: from a broad perspective, and then at the same kind
26:27
Speaker 3: of kind of dialing into some of his individual insights
26:30
Speaker 3: into different things. And we were talking about helping clients
26:33
Speaker 3: to define their goals where they want to go. They
26:35
Speaker 3: have all of this knowledge from their business. You know
26:37
Speaker 3: that you could ask them any little tiny thing about
26:39
Speaker 3: their business and they're like an encyclopedia of that. But
26:41
Speaker 3: you ask them a simple question like, Okay, you know
26:44
Speaker 3: all this, so what now what's the algebra where the
26:48
Speaker 3: next equation equals What what is it that we're going
26:50
Speaker 3: to go for here? And that's what you help people
26:52
Speaker 3: come up with and decide. And I love the fact
26:54
Speaker 3: that that you know your tools and you have all
26:56
Speaker 3: of these tools available to you. But is your job
26:59
Speaker 3: to figure out what tools are want to help help
27:00
Speaker 3: folks in their situations? How does that work? How do
27:02
Speaker 3: you help people come up with their strategy?
27:05
Speaker 4: So I think it's you know again, it's back to
27:08
Speaker 4: that question of what do you want to do with this?
27:10
Speaker 4: And so at that point, once I understand, I've got
27:12
Speaker 4: to know and if you're gonna this is and I'm
27:15
Speaker 4: a stickler on this, if you tell me this is
27:17
Speaker 4: where you want to go, we're going to have to
27:19
Speaker 4: stick to it because we've got to develop the strategy
27:22
Speaker 4: and the plan, whether it be a one year, a
27:23
Speaker 4: three year, a five year, we've got to know. I've
27:27
Speaker 4: got to know to develop that strategy and that plan
27:30
Speaker 4: so that we can start there. So we want to
27:33
Speaker 4: define what is that vision? What do you see? What
27:35
Speaker 4: are your goals? What do you want to do? So
27:37
Speaker 4: again I'm a big posted note on the wall guy.
27:41
Speaker 4: I love to brainstorm and bring my clients in and
27:44
Speaker 4: like talk through what is it that you want to do?
27:47
Speaker 4: So once we define that vision, then we build the strategy.
27:49
Speaker 4: And again there are so many moving parts, you know.
27:52
Speaker 4: People think I always say, you've got to have a
27:56
Speaker 4: strategy in place. If you're not your period, you're not growing,
27:59
Speaker 4: were not growing. If you do not have a strategy
28:01
Speaker 4: for your business period, you cannot tell me that you are.
28:05
Speaker 4: But you build that strategy, right, So it's the plan,
28:08
Speaker 4: it's the steps, it's the outline of how you're going
28:11
Speaker 4: to get there, and it's going to require a lot
28:13
Speaker 4: of work, you know. And I always say that. I think,
28:15
Speaker 4: for example, I'll give this example. I am president of
28:18
Speaker 4: a large foundation here in West Virginia, and a few
28:21
Speaker 4: years ago we paid a lot of money for a
28:24
Speaker 4: consultant to come in and do a strategic plan for
28:27
Speaker 4: the next three years. And we had goals and we
28:30
Speaker 4: had visions, and we applied it all and we built
28:32
Speaker 4: a strategy out. Guess what, Nobody executed the plan. Of course,
28:37
Speaker 4: So I became president recently and I walked in and
28:40
Speaker 4: they're like, you know this, All the staff's there, and
28:42
Speaker 4: the president of the universities there and says to me,
28:45
Speaker 4: we know you're going to be a president role for
28:47
Speaker 4: two years. What do you want? What do you want
28:48
Speaker 4: your legacy to be what do you want to do? Like,
28:51
Speaker 4: without missing a beat, I said, I want my legacy
28:55
Speaker 4: to be dusting off that strategic plan and putting it
28:59
Speaker 4: into action. Simple, that's it. And now we are executing
29:04
Speaker 4: that and we're adjusting along the way. And that's the
29:07
Speaker 4: other thing I like to point out to people. You execute,
29:09
Speaker 4: you create the plan. There are situations that are going
29:12
Speaker 4: to come up. Whether it be a financial shortfall, you
29:16
Speaker 4: could have budget cuts, that's okay, adjust the plan. Don't
29:19
Speaker 4: let it take you down, right like, just adjust it.
29:22
Speaker 4: Or you could have an influx of financial you know,
29:26
Speaker 4: we can up the budget on you know, a spin
29:28
Speaker 4: for something that we're doing. But I think that that's
29:31
Speaker 4: a really important thing that people. You have to you
29:34
Speaker 4: have to execute the plan. Again, we had a plane
29:37
Speaker 4: covered in dust. You have to execute it. But then
29:39
Speaker 4: you have to adjust it because things are going to
29:41
Speaker 4: happen and things are going to make changes. There's going
29:43
Speaker 4: to be, you know, adjustments along the way. You know,
29:46
Speaker 4: right now we're shifting away from some things that we
29:50
Speaker 4: were doing in corporate America. That's no longer a thing.
29:52
Speaker 2: Now.
29:52
Speaker 4: You'll see those trends come up every few years so
29:55
Speaker 4: busily stategy something right, it has to move. And again,
29:58
Speaker 4: I like what you said, and I I pride myself
30:00
Speaker 4: that's part of my language that I use, you know,
30:03
Speaker 4: on my website and externally to people that I talk to.
30:06
Speaker 4: Nothing I do is cookie cutter. I had a meeting
30:08
Speaker 4: with the head of a local TV station a few
30:10
Speaker 4: weeks ago. I sat down. I don't want to I'm
30:13
Speaker 4: no offense to anybody. I love to talk and whatever.
30:15
Speaker 4: But like I'm a businessman, right, I want, I'm gonna
30:18
Speaker 4: come in. Here's what I've got, here's my budget, Here's
30:20
Speaker 4: what my client needs, here's what my client wants. I
30:23
Speaker 4: don't want to do digital ads. I don't want to
30:25
Speaker 4: do traditional television commercials. I want I don't slap the
30:29
Speaker 4: logo of my client on some generic branded partnership. I
30:32
Speaker 4: want you to create a custom program or a custom campaign,
30:36
Speaker 4: something new, because I like my clients to stand out,
30:39
Speaker 4: and they do, and so I love and then I
30:41
Speaker 4: love nothing more because you know, I'm quiet, I'm behind
30:43
Speaker 4: the scenes guy. I'm like I've always been like the
30:45
Speaker 4: power behind the power, like I pull the curtain, and
30:47
Speaker 4: I love that role. I always want to be there,
30:49
Speaker 4: and so I love when people see something they're like, man,
30:51
Speaker 4: you know so and so which is a client of mine.
30:53
Speaker 4: They're really, you know, killing it here and doing this
30:55
Speaker 4: and doing that. I'm like, exactly because I nothing that
30:59
Speaker 4: I do will ever be cookie cutter, and I want
31:00
Speaker 4: everything to be customized. And you know, I think that's
31:04
Speaker 4: that's really important. Again, it's all situational. Everybody's situation, every clients,
31:09
Speaker 4: or every business or every persons situation or their goals
31:12
Speaker 4: are all going to be different. So it's important that
31:14
Speaker 4: that strategy match their situation and is not a cookie
31:18
Speaker 4: cutter apply across the board to any client.
31:21
Speaker 3: I'm already looking forward to doing another show with you
31:23
Speaker 3: because I feel like there's so much because there's different
31:25
Speaker 3: aspects about your business I want to ask you about.
31:27
Speaker 3: I want to learn what you do first of all,
31:28
Speaker 3: and then I'm so fascinated by the strategies that you
31:31
Speaker 3: take the place to apply. You know, what's what broad
31:33
Speaker 3: knowledge about you know, consulting and public relations, and then
31:36
Speaker 3: exactly how you put your spin on it, because there's
31:38
Speaker 3: in this area of course that gives you different tools
31:41
Speaker 3: that you have to deploy. But also you're you're a
31:43
Speaker 3: unique guy and you've you in the way that you
31:45
Speaker 3: envision these things I think is very exciting. One thing
31:48
Speaker 3: I wanted to ask about. I don't want to get
31:49
Speaker 3: too far off the rails on this, but in the
31:51
Speaker 3: modern age that we have, could this type of service
31:54
Speaker 3: also not necessarily have to be for corporations or large businesses,
31:58
Speaker 3: but for individuals it is.
32:00
Speaker 4: And the definition of public relations, which is again that's
32:03
Speaker 4: what people know me for, that's what I'm really good at.
32:06
Speaker 4: I also I love strategy. I'm a strategy guy, which
32:09
Speaker 4: a lot of PR is strategy. But you know the
32:12
Speaker 4: definition of PR is you know, managing and adjusting public
32:16
Speaker 4: perception for a brand, an individual, or an organization.
32:20
Speaker 3: Imagine like an athlete that's retiring and transition to being
32:24
Speaker 3: a speaker. And I do that.
32:27
Speaker 4: And I work with elected officials and politicians and advise
32:31
Speaker 4: them and coach them on everything from optics to the
32:34
Speaker 4: way they dress. I do that's part of it. No
32:38
Speaker 4: advice you need to buy better shoes. No, you are
32:41
Speaker 4: literally running for this office.
32:43
Speaker 3: You need to. There are people famously that's been running office.
32:48
Speaker 4: Yeah, I don't want talk about it. My shoes. I'm
32:50
Speaker 4: a shoe guy.
32:51
Speaker 3: Have a fantastic.
32:52
Speaker 4: I have fancy shoes. I'm a fancy shoe guy. And
32:54
Speaker 4: when I see those, let's move forward.
32:58
Speaker 3: Understand we're coming from Okay, So along those same lines
33:03
Speaker 3: people that are you know, there's some people like in
33:05
Speaker 3: this gig economy and everything else anymore, they want to
33:08
Speaker 3: create themselves as the brand. Not that they're a former
33:11
Speaker 3: athlete or anything else. They're just looking. They're on social
33:13
Speaker 3: media and they have a thing and suddenly they have
33:16
Speaker 3: a sunglass company that's reaching out to them, was like, hey,
33:18
Speaker 3: can you do these sunglass things for us or whatever
33:20
Speaker 3: it might be? And they want to build that into
33:21
Speaker 3: something else. I don't know where that could go. I
33:23
Speaker 3: don't know how popular somebody is. But if that's somebody
33:25
Speaker 3: that really thinks that they can create whatever they're doing
33:28
Speaker 3: into a brand of makeup tutorials or whatever it might be,
33:31
Speaker 3: is that even something they can call Bradley Harrison want
33:33
Speaker 3: to pay Hey, how can I turn into the next whoever?
33:35
Speaker 3: It might be? Huge influencer online?
33:37
Speaker 4: It is. And actually one of the things that I'm
33:38
Speaker 4: working with one of my clients on now is some
33:41
Speaker 4: branded brand collaborations and branded partnership. And I say that
33:46
Speaker 4: is like, you know, we can contact you know, they're
33:49
Speaker 4: representing this niche audience, but they want to do a
33:53
Speaker 4: product so we can collaborate with a brand and yes,
33:57
Speaker 4: So short answer is yes, And I actually am working
33:59
Speaker 4: on a deal right now with a client for a
34:02
Speaker 4: branded partnership and a collaboration. It's exciting space I love.
34:08
Speaker 4: And it's connecting, you know. That's that's the root of
34:10
Speaker 4: who I am. And it's like I just did an
34:12
Speaker 4: interview with Joe Justice a couple of weeks ago and
34:15
Speaker 4: he said, you know what's your superpower and I said,
34:17
Speaker 4: it's connecting people. That's my superpower. Is connecting the dots
34:21
Speaker 4: and the right people to the right places at the
34:23
Speaker 4: right time and finding the back doors to get in
34:26
Speaker 4: and have the conversation with the decision maker. And that's
34:28
Speaker 4: where I really shine and I feel like I can
34:31
Speaker 4: be an asset to folks. Is really utilizing, you know,
34:34
Speaker 4: navigating relationships and connections that folks need.
34:37
Speaker 3: Just a couple of minutes left, I don't want to
34:38
Speaker 3: get too far down a trail here that we won't
34:40
Speaker 3: we all able to wrap up. And I'm really looking
34:42
Speaker 3: forward to to doing follow up shows on this because
34:44
Speaker 3: I think that it's a great topic and something that
34:46
Speaker 3: there's a lot of room to explore. But one of
34:48
Speaker 3: the quotes that you had in the information that you
34:49
Speaker 3: sent me in and I thought that was really uh
34:51
Speaker 3: relevant and really stood out to me. It's if you're
34:53
Speaker 3: not controlling your narrative, someone else is. And I think
34:55
Speaker 3: that that's almost the genesis of what it is that
34:58
Speaker 3: you do. I mean, because that is absolutely true. If
35:01
Speaker 3: if you don't have if you're not ahead of whatever
35:04
Speaker 3: is going on people behind the scenes, even if they
35:06
Speaker 3: don't have malicious intent, if they just don't understand, you
35:09
Speaker 3: can have a narrative that gets out of control for
35:11
Speaker 3: somebody that just made a simple mistake. Sometimes and depending
35:15
Speaker 3: on where you are and how you're engaging, that could
35:17
Speaker 3: be very critical to a brand.
35:18
Speaker 4: Again, I'll say it, if you're not telling your own stories,
35:22
Speaker 4: someone else will, period. And I think it's important especially again,
35:27
Speaker 4: I'll tie all this in together. You know, we are
35:29
Speaker 4: in twenty twenty five, We are in a virtual world.
35:31
Speaker 4: We're in a digital world, right. So I read a
35:35
Speaker 4: book by Bob Iger, he's the head of Disney, and
35:38
Speaker 4: he says very simply, and I give this advice to
35:41
Speaker 4: other people because I think it's it's powerful. Innovate or die.
35:44
Speaker 4: And if you don't innovate and you don't diversify your offerings,
35:48
Speaker 4: and you don't diversify your the way that you do business,
35:52
Speaker 4: you're going to die. You're going to close. But back
35:55
Speaker 4: to the storytelling piece, you know. I say that to
35:57
Speaker 4: say you have to control that narrative. And it's simple,
36:01
Speaker 4: you know, you don't have to people overthink that. And
36:03
Speaker 4: I'm a trifecta guy. I didn't get to talk about
36:06
Speaker 4: my trifecte a lot, but I'm a trifecta guy. Three points, right,
36:09
Speaker 4: I don't need more than three. Anything past three, I'm overwhelmed.
36:14
Speaker 4: You don't care. I don't care. Just give me three.
36:17
Speaker 4: Boom boom boom. What are the three key points? Do
36:20
Speaker 4: you do X y Z? What are the three goals?
36:22
Speaker 4: Let's focus on just three, like, we don't need it.
36:25
Speaker 4: Let's start there. We can grow. But what are those
36:28
Speaker 4: boom boom boom. It's the same thing with storytelling. Develop
36:31
Speaker 4: that message and get your three key points? What are
36:34
Speaker 4: you know? Boom boom boom, get it out, you know.
36:36
Speaker 4: And so I'm a trifecta guy, and so I say
36:39
Speaker 4: that to say, you know, develop your story, develop your message,
36:44
Speaker 4: control your narrative, and tell your story. But then don't
36:47
Speaker 4: veer from the message. That's where people go wrong. You know,
36:51
Speaker 4: you can't you can't get in the weeds with people.
36:54
Speaker 4: You know, I know social media and everybody's a keyboard
36:57
Speaker 4: warrior now, and so it's like you can't get in
37:00
Speaker 4: to that negativity and that cycle of like, you know
37:02
Speaker 4: your product, you know your business, you know yourself as
37:05
Speaker 4: the owner or as the CEO or the president, and
37:08
Speaker 4: so really important that you know, you just stick to
37:11
Speaker 4: that message and don't hear from it.
37:13
Speaker 3: Yeah, there's there's so much wisdom that's in that, and
37:15
Speaker 3: I'm looking forward that we can suppore this down the
37:18
Speaker 3: road a little bit more. Bradley Harris has been with
37:20
Speaker 3: us this morning. We just have a few seconds left,
37:21
Speaker 3: so I want to make sure we get our information
37:23
Speaker 3: out to you. Bradley Harrison Associates. You can find out
37:25
Speaker 3: more information online. It's Bradley Harris Associates dot com. Bradley
37:27
Speaker 3: Harris Associates dot com, located here in Charleston. Of course,
37:30
Speaker 3: you can also contact Radley via email Bradley at Bradley
37:33
Speaker 3: Harris Associates dot com for all of your needs. When
37:35
Speaker 3: it comes to public relations strategy, we didn't even get
37:38
Speaker 3: into like some of your.
37:39
Speaker 4: I want to talk about the executives.
37:41
Speaker 3: That's executives. That was the next thing I was going
37:43
Speaker 3: to come out. We got to do this again. But
37:45
Speaker 3: that's some really interesting things that we're going to get into. Bradley.
37:48
Speaker 3: It's been a real pleasure. I hope you come back.
37:50
Speaker 3: I hope we talk about this a little bit more.
37:51
Speaker 4: Thank you for having me. I'm honored to be the
37:53
Speaker 4: expert in the space.
37:54
Speaker 3: I like having you here as the expert in the space.
37:56
Speaker 3: That's Bradley Harris from Bradley Harrison Associates again. When line
37:58
Speaker 3: Bradley Harris Associates dot com. Bradley at Bradley Harris Associates
38:02
Speaker 3: dot com is the email address. We'll have this podcast
38:04
Speaker 3: up at WHS network dot com Plash podcast within about
38:07
Speaker 3: an hour or so. If you've caught a portion of it,
38:09
Speaker 3: if you want to check out on the entire thing.
38:11
Speaker 3: So thanks so much for tuning in today, Bradley, thank
38:13
Speaker 3: you so much for coming in. Really appreciate you coming in.
38:14
Speaker 3: HEK I'll be back. Have a great day, everyone, you're
38:17
Speaker 3: listening to five a w c HS, The Voice of Charleston.
38:21
Speaker 2: Five a w c HS, A M ninety six point
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Speaker 2: five Don Charleston one oh four point five Cross Lanes,
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