How to Launch Like Apple | Ep. #768

Marketing School - Digital Marketing and Online Marketing Tips · Sep 7, 2018 · 8m

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Launch Like Apple

[00:44] Apple has a PLF: Product Launch Formula.

[01:03] Jumpcut likes to take you through three or four videos over a few days.

[01:20] The final one pumps you up to buy.

[01:42] Apple creates early buzz.

[01:50] There are leaks and rumors.

[02:00] They always announce at conferences.

[02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get…