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The Significance of B Corps for Marketers with Adrian Coxon, Brand and Marketing Director at Octopus
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict sit down with Adrian Coxon to chat about all things B Corp, and the significance of being a B Corp in marketing.
Having the B Corp badge makes a clear statement about a company's practices. However, does it have any meaning when it comes to B2B? And how does it affect the practices of marketing in said company?
Adrian Coxon is the Brand and Marketing Director at Octopus, and he is an experienced CMO with a proven track record of delivering significant growth across retail and institutional financial services…
The skinny
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