Sarah Leff - Interact CC - Why the Eastern Cape Could Be South Africa's Next CX Powerhouse

CX Files · Apr 16, 2026 · 23m

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:2f2f632a-46c8-4445-8b38-333795a0ae69-2" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant">

In this episode of CX Files, Peter Ryan speaks with Sarah Leff about Interact CC's expansion into South Africa's Eastern Cape, exploring why the region is emerging as a compelling alternative to traditional CX hubs like Cape Town and Johannesburg. Leff explains that while South Africa has long been a natural partner for UK-based customer…