Latest / Earn Your Leisure / EYL #71 Sleep is 4 Suckers feat. David Shands
Transcript
- 0:03Speaker 1: Hey, everyone, this is Tatiana Manning, host of Real Talk
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- 0:30Speaker 2: All right, guys, welcome back, Lisia. Yeah, yeah, we got
- 0:34Speaker 2: a very special episode today.
- 0:37Speaker 3: Atlanta has always been good.
- 0:37Speaker 2: To Atlanta is like a second home for that's a fact.
- 0:41Speaker 2: Everybody knows that we're from New York, but we travel
- 0:43Speaker 2: a lot to Atlanta, and one of our Partnershot the Mike,
- 0:46Speaker 2: is in Atlanta, so you know, yeah, so we got
- 0:50Speaker 2: a direct pipeline to Atlanta, so we got one of
- 0:53Speaker 2: Atlanta's Oh are you from Atlanta? Originally?
- 0:54Speaker 3: I'm from New Jersey originally Willingboro.
- 0:56Speaker 2: Okay, yeah, for sure, all right, like everybody else, nobody. So,
- 1:02Speaker 2: David Shan's interesting guy. He's an entrepreneur, he's an author.
- 1:06Speaker 2: He uh is the head of an event that we're
- 1:09Speaker 2: actually going to be a part of, Real Social Pool conference.
- 1:12Speaker 2: He teaches people how to become entrepreneurs. He has a podcast,
- 1:16Speaker 2: he does branding, he's always on social.
- 1:18Speaker 3: Media, mindset tailoring like that. Yeah, I appreciate that we
- 1:22Speaker 3: coined that like that.
- 1:24Speaker 2: He's a real renaissance man. And if you're on social
- 1:26Speaker 2: media and you've seen him with the director's chair eating dorito.
- 1:31Speaker 4: One day you cheated on you had like cheetos, I said, yo,
- 1:33Speaker 4: what you're doing.
- 1:34Speaker 5: Yeah, but here's the thing. What are my homegirls? She said, Yo,
- 1:36Speaker 5: I know somebody at Cheetos just make a video.
- 1:39Speaker 2: For say no more.
- 1:40Speaker 5: I'm not married to no like rap snacks, high at
- 1:44Speaker 5: legs anything. Look, if it's a if you got a
- 1:47Speaker 5: black owned celery company, got the same crutch.
- 1:51Speaker 2: With Yes, So David, he's an entrepreneur and a true
- 1:56Speaker 2: renaissance man. So before we start, thank you for joining us.
- 1:58Speaker 2: Appreciate it, thanks for having me coming up. Really, welcome
- 2:01Speaker 2: to the green room.
- 2:03Speaker 3: Y'all been waiting to be a e y L alumni.
- 2:07Speaker 3: Y'all made that a thing. Y'all made it.
- 2:09Speaker 4: Appreciate that we were led the last time. You were like, Yo,
- 2:12Speaker 4: I'm gonna be alumnus, man, I know it.
- 2:13Speaker 3: Yeah, I just want to be in a conversation.
- 2:15Speaker 5: I know everybody's gonna listen and watch and all that,
- 2:17Speaker 5: but I like, because everybody's like, yeah, we got this alumni, I.
- 2:20Speaker 2: Just want to be in the welcome So yeah, So
- 2:23Speaker 2: before we start, I want to get your backstory because
- 2:26Speaker 2: I think it's interesting, especially for people that are struggling.
- 2:29Speaker 2: As far as we talk about business a lot and
- 2:31Speaker 2: a lot of times people feel like it's a pipe
- 2:34Speaker 2: dream as far as becoming an entrepreneur business owner. You know,
- 2:36Speaker 2: you're working a nine to five job and you just
- 2:38Speaker 2: barely making ends meet. Being an entrepreneur it seems like
- 2:42Speaker 2: a million miles away, right, But that's kind of your
- 2:45Speaker 2: story used to working the cheesecake factory, right anything you
- 2:47Speaker 2: became So can you outline that?
- 2:49Speaker 3: Absolutely? Absolutely so.
- 2:51Speaker 5: When I've been trying to be an entrepreneur for a
- 2:53Speaker 5: long time, I mean since I was a kid where
- 2:55Speaker 5: I was raking leaves at my house and I look
- 2:57Speaker 5: across the street and my neighbor has leaves on the
- 2:59Speaker 5: lawn on it, and I'm like, yo, I really like
- 3:01Speaker 5: the fact that the leaves look real pretty on the lawn.
- 3:04Speaker 5: But for some reason, my dad makes me rake my leaves,
- 3:07Speaker 5: but I go knock on the door. I'm like, yo,
- 3:08Speaker 5: I like the beauty of the colors, but do you
- 3:12Speaker 5: not like the fact that leaves.
- 3:13Speaker 3: Are on your lawn?
- 3:13Speaker 5: She said no, I mean I just don't feel like
- 3:15Speaker 5: doing it. I'm like, yo, I gotta rake. What's up?
- 3:18Speaker 3: So but fast forward, you know, try and fail.
- 3:21Speaker 5: And I don't want to say fail because everything that
- 3:24Speaker 5: didn't work out through my journey helped me in this
- 3:28Speaker 5: right here. So the final straw was working at the
- 3:31Speaker 5: cheesecake factory and this is what happened. It's cool story.
- 3:35Speaker 5: My birthday's coming up and I've been at cheesecake factory
- 3:37Speaker 5: for a little while and I'm cutting bread from my
- 3:40Speaker 5: table and this girl comes up to me and says, yo,
- 3:42Speaker 5: what are you gonna do for your birthday this year?
- 3:43Speaker 5: Because my birthday was coming up, I was like, I
- 3:45Speaker 5: don't know, I ain't thinking about it. She said, let's
- 3:47Speaker 5: go back to the club we went to last year.
- 3:49Speaker 5: And I'm like, She's like, everybody had a good time,
- 3:51Speaker 5: everybody came out. I'm like, all right, bet, let's do it.
- 3:53Speaker 5: So this weekend, let's go. But she walked away. You
- 3:56Speaker 5: ever watched one of those movies where like the the
- 4:00Speaker 5: whole room gets dark, there's like a spotlight on one character,
- 4:03Speaker 5: you know what I'm saying. The music starts playing, and
- 4:05Speaker 5: I'm like reflecting in this moment. I'm like, yo, I'm
- 4:08Speaker 5: about to celebrate my birthday with the same people at
- 4:10Speaker 5: the same place, working at the same job, and nothing
- 4:12Speaker 5: wrong with those things, right. But I get home and
- 4:16Speaker 5: I'm driving home in the same car was a I
- 4:19Speaker 5: think it was a ninety six Toyota Corolla, I want
- 4:23Speaker 5: to say, and I take my money my tips for
- 4:26Speaker 5: the day, put it in the bank, and I realized
- 4:29Speaker 5: that my bank balance was like a little bit over negative.
- 4:32Speaker 5: Like me putting the money in got it over negative,
- 4:34Speaker 5: just clear it. But it was a moment from the
- 4:37Speaker 5: year before where that same I had like deja vu.
- 4:39Speaker 5: I'm like, yo, around my birthday. This year, the same
- 4:42Speaker 5: exact thing happened. So for twelve months, nothing's changed with
- 4:44Speaker 5: my age. I was in the same exact position, and
- 4:47Speaker 5: I said, Yo, something's got to change, something's got to change.
- 4:50Speaker 5: But my problem was, how were you. I was twenty
- 4:53Speaker 5: five when I started. I was twenty five when I
- 4:56Speaker 5: started my business, so I think, look back, I've always
- 5:01Speaker 5: been ambitious, but I never sit long enough to let
- 5:04Speaker 5: something grow.
- 5:05Speaker 3: I try something, it starts a little bit, then I just.
- 5:08Speaker 5: Get like the shiny object syndrome and start something else.
- 5:12Speaker 5: And this is the first time I said, Yo, that's enough,
- 5:15Speaker 5: and I was trying to really build something.
- 5:17Speaker 2: So all right, so you get through the epiphany and
- 5:20Speaker 2: then so your first business that you start is the kiosk.
- 5:25Speaker 3: So I was.
- 5:26Speaker 5: I was building a T shirt brand called Sleep is
- 5:29Speaker 5: for Suckers, geared to it. I still have it and
- 5:31Speaker 5: it's still doing well. But Sleep is for suckers geared
- 5:33Speaker 5: towards entrepreneurship and people that lose sleep doing.
- 5:35Speaker 3: What they love.
- 5:36Speaker 5: Because I'm trying to figure out what is the best
- 5:38Speaker 5: time to build this business because I'm working eight to
- 5:40Speaker 5: ten hour shifts.
- 5:41Speaker 3: I spill still. You know, I had some.
- 5:42Speaker 5: Church obligations with my mom and stuff like that, and
- 5:45Speaker 5: I'm like, the only time that I could really build
- 5:47Speaker 5: his businesses after work. So I work all day on
- 5:49Speaker 5: my job and all night on my dream trying to
- 5:51Speaker 5: build something and just came up with the trade sleep
- 5:55Speaker 5: is for Suckers because that was the time window I
- 5:57Speaker 5: had to give up sleep. I wasn't gonna give up
- 5:58Speaker 5: my job. I wasn't gonna give up time my mom.
- 6:00Speaker 5: I wasn't gonna give up time to my church. It
- 6:02Speaker 5: was that time window that I'm sleep for eight hours.
- 6:05Speaker 5: Instead of eight hours, I can sleep six and for
- 6:07Speaker 5: two hours, I can build this business. And if I
- 6:09Speaker 5: do that over a week, I'm putting fourteen hours into
- 6:12Speaker 5: a dream every single week. So it was a T
- 6:14Speaker 5: shirt business, T shirt brand. Yeah, and the back of
- 6:17Speaker 5: the Corolla. Oh, we had the back seat boutique. Maybe I'll.
- 6:23Speaker 3: So you just so in my mind, I'm envisioning this.
- 6:26Speaker 3: This is in Atlanta.
- 6:26Speaker 4: Atlanta, you just drive so houses where you're just driving around,
- 6:29Speaker 4: pulling up on people like, yo, you're going to barbers.
- 6:31Speaker 3: How are you marketing this?
- 6:32Speaker 5: I mean it first started with you know, like wristbands.
- 6:34Speaker 5: So I got these riskbands to say sleep is for suckers,
- 6:37Speaker 5: and I'm trying to sell people on the idea. If
- 6:39Speaker 5: I can sell people on the philosophy and it's regular,
- 6:41Speaker 5: I mean, any riskmands you can get, but I'm trying
- 6:43Speaker 5: to sell people on the concept. And then I put
- 6:45Speaker 5: Sleepers for Suckers on a T shirt. The designs were whack,
- 6:49Speaker 5: but people felt the story like, Yo, I don't sleep either.
- 6:54Speaker 2: Yo.
- 6:54Speaker 3: I'm trying to build something too.
- 6:55Speaker 5: So I started with T shirts, and you know, I
- 6:57Speaker 5: started with my my coworkers, my friend family, who say, Yo,
- 7:01Speaker 5: when that drops, I'm gonna buy it, and they don't,
- 7:04Speaker 5: you like. So at that point I started this cool
- 7:09Speaker 5: starting and I got a lot of story.
- 7:10Speaker 3: So I'm stopping a minute. I'm gonna make them that long.
- 7:12Speaker 5: But even in my book, I wrote this part called
- 7:15Speaker 5: one hundred Dollars Off Days, where my goal is to
- 7:16Speaker 5: build my business on my off days, just my off days,
- 7:19Speaker 5: because I was working five days a week on my job,
- 7:21Speaker 5: two days a week on my dream. Every single day,
- 7:23Speaker 5: my goal is to go out and sell four T shirts.
- 7:25Speaker 5: I'm selling T shirts for twenty five dollars, so I'm
- 7:27Speaker 5: trying to sell four T shirts. I'm trying to make
- 7:28Speaker 5: one hundred dollars on each off day. So my boy's like, nah,
- 7:32Speaker 5: you gotta grime, man, you gotta work every single day.
- 7:34Speaker 5: I know myself, I'm low key lazy. I work hard
- 7:36Speaker 5: because I'm kind of lazy. I want to get to
- 7:38Speaker 5: a point where I got to do nothing.
- 7:40Speaker 3: Yeah, yeah, I mean that's what lazy people say.
- 7:43Speaker 5: Okay, yeah, my goal is I'm focused on whatever happens
- 7:49Speaker 5: throughout the week is extra. But my goal is on
- 7:51Speaker 5: my off days, feel it will work. If I can
- 7:54Speaker 5: put time into my job, I can put time to
- 7:56Speaker 5: my business. So I started hitting these these hundred dollars
- 7:59Speaker 5: each of Y So I called my boss, like, yo,
- 8:01Speaker 5: can you only put me.
- 8:02Speaker 3: On four days a week instead of five?
- 8:05Speaker 5: Because I knew if I can make two hundred dollars
- 8:07Speaker 5: on two off days, if I had three off days,
- 8:09Speaker 5: I can make three hundred.
- 8:10Speaker 3: And that joint started to hit.
- 8:11Speaker 5: So long story short, by the time I quit my job,
- 8:14Speaker 5: I was like working a day a week.
- 8:15Speaker 3: So I like, so I.
- 8:17Speaker 5: Teach people to transition out of their job. Let's set
- 8:19Speaker 5: these small goals and build from there.
- 8:21Speaker 2: So can you talk about that, because that's important as
- 8:22Speaker 2: far as it's all about strategy in life. And it's
- 8:25Speaker 2: like you never just want to jump out the window
- 8:27Speaker 2: in anything, So can you break that down a little
- 8:29Speaker 2: bit to transition out of your job? I liked that idea?
- 8:32Speaker 4: Was it, like I'm thinking myself, like was there any
- 8:34Speaker 4: fear in that? Like or how did that play on
- 8:36Speaker 4: your mind? Like I'm doing this, I'm out.
- 8:38Speaker 3: I don't know.
- 8:39Speaker 5: It wasn't really It wasn't really a fear because it
- 8:42Speaker 5: happened so gradually, you know what I mean. It's like
- 8:44Speaker 5: with this podcast, you drop one episode, then two, then three,
- 8:48Speaker 5: and it starts to build. So I'm trying to make
- 8:51Speaker 5: on my off just two d my goal is to
- 8:52Speaker 5: make two hundred dollars a week. If I can't sell
- 8:55Speaker 5: eight T shirts in seven days, you know what I mean. Like,
- 8:58Speaker 5: so it was it wasn't like a fear of of, oh,
- 9:00Speaker 5: I got to go quit my job.
- 9:02Speaker 3: That would be scary.
- 9:03Speaker 5: I'm just trying to make a couple more dollars to
- 9:05Speaker 5: like go to the club and hang out and put
- 9:07Speaker 5: something on a bottle. I still won't gonna buy it myself,
- 9:10Speaker 5: but I want to be a person that could chip in.
- 9:12Speaker 5: So it wasn't really a fear, especially because since I
- 9:15Speaker 5: was a kid, I've always been trying. The hard part
- 9:18Speaker 5: was sticking when I'm only making two hundred dollars a week,
- 9:23Speaker 5: or sticking when I'm not really making any money. Instead
- 9:26Speaker 5: of saying, yo, you know what, I think I'm gonna
- 9:28Speaker 5: try real estate because T shirts don't work, it was
- 9:30Speaker 5: just me. So the hard part was just staying in
- 9:33Speaker 5: my lane and you know, just stay in one course
- 9:35Speaker 5: for a while.
- 9:37Speaker 4: It goes back to your and I looked at you
- 9:39Speaker 4: your page The life cycle of a good idea, This
- 9:42Speaker 4: sounds like the life everybody goes through it too, you
- 9:45Speaker 4: know what I mean, Like, can you break down that process?
- 9:47Speaker 3: Because I'm sure there's a lot of.
- 9:48Speaker 4: People that have ideas and they make it to the
- 9:51Speaker 4: first stage of excitement, but they never make it to
- 9:53Speaker 4: the last day.
- 9:54Speaker 3: Oh never.
- 9:55Speaker 5: So I came across this presentation. I was on tour
- 9:58Speaker 5: with ET two thousand and seven, and I think like
- 10:01Speaker 5: a few hours before I was supposed to turn in
- 10:05Speaker 5: my presentation, I just I was like, Yo, I got it.
- 10:07Speaker 5: The life cycle of a good idea is excitement. Everybody
- 10:10Speaker 5: gets excited about the idea. But then you got to
- 10:12Speaker 5: move to evolution, where you got to start evolving the idea,
- 10:15Speaker 5: which is not as exciting as when you got the
- 10:18Speaker 5: id and you get to tell everybody and you see
- 10:20Speaker 5: the vision. Yo, this goal was taking me out of
- 10:21Speaker 5: my job. So excitement, then evolution, then engagement. So after
- 10:26Speaker 5: you evolve it, you got to engage people. That gets
- 10:28Speaker 5: scary because you got to actually approach people and make
- 10:31Speaker 5: a sale, and you got to get people to buy in.
- 10:35Speaker 5: But then with engagement comes resistance. You'll automatically have those
- 10:38Speaker 5: people to say, yo, I don't want to buy it.
- 10:40Speaker 5: And then you have to make a decision. And the
- 10:42Speaker 5: decision is either get excited about something else or move
- 10:46Speaker 5: into expansion. But the trick is taking each stage with you.
- 10:50Speaker 5: So if you're excited and you move to evolution, you
- 10:52Speaker 5: got to be excited while you're evolving the idea. And
- 10:55Speaker 5: some people move from evolution to engagement, but they stop
- 10:58Speaker 5: evolving the content. So once you start to hit resistance,
- 11:02Speaker 5: if you're still engaging people and evolving, you're asking people, Okay,
- 11:06Speaker 5: why aren't you buying this? Because you're still evolving it,
- 11:08Speaker 5: you're still trying to get better, meaning you're still engaging.
- 11:11Speaker 3: You're assessinate.
- 11:12Speaker 5: You're assessinate, and then you make a decision to just
- 11:15Speaker 5: don't get excited about something else, fight through it, take
- 11:17Speaker 5: all that data, get re excited about the same concept,
- 11:21Speaker 5: retool it, keep engaging, go through the resistance, and then
- 11:24Speaker 5: you expand.
- 11:25Speaker 4: You said something important and Shotty comes from a sales background,
- 11:29Speaker 4: and you come from a sales background. You said a
- 11:31Speaker 4: sales starts when somebody says no.
- 11:33Speaker 3: Oh for sure.
- 11:34Speaker 4: In my mind, I'm like, yeah, somebody says no, it's
- 11:36Speaker 4: next to the next place. What's the importance of that, Like,
- 11:39Speaker 4: what's the philosophy bond that?
- 11:41Speaker 3: I mean?
- 11:41Speaker 5: When you go into a shoe store, obviously somebody comes
- 11:43Speaker 5: up to you and they're like, can I help you?
- 11:45Speaker 5: And you always say no, I'm good, Like we're trained
- 11:48Speaker 5: to say no. The actual set the game starts when
- 11:52Speaker 5: they say no first. So I was expecting, yo, you
- 11:55Speaker 5: want to buy a T shirt? And they say no.
- 11:57Speaker 5: I'm like, all right, man, what I gotta go to
- 11:59Speaker 5: the next person. But then I realized that one of
- 12:02Speaker 5: my mentors said, yo, make them tell you know twice.
- 12:05Speaker 5: So I'm like, YO, would you like to make buy
- 12:07Speaker 5: this T shirt? And they say nah, I'm good. I'm like, yo,
- 12:09Speaker 5: are you sure? Look at this? Like look at that,
- 12:11Speaker 5: like this this this will be dope with your shoes.
- 12:14Speaker 5: And for some reason I started converting like people like, oh,
- 12:17Speaker 5: all right, yeah, you're right, let me get it right.
- 12:20Speaker 5: So now you know, fast forward. I was able to
- 12:22Speaker 5: leave the cheesecake factory and jump into the kios I
- 12:25Speaker 5: make you tell me no till you walk away because yo,
- 12:29Speaker 5: I've converted on the third sale, I mean the third no,
- 12:31Speaker 5: the fourth no. And sometimes people will buy because they
- 12:34Speaker 5: tired of you ask it and they know you're not
- 12:35Speaker 5: gonna let them go. Look I got all right, cool,
- 12:37Speaker 5: just give right, give me that one here ticket. They
- 12:40Speaker 5: can tell you no more than once.
- 12:41Speaker 2: Yeah. Now, the sales is we talked about that a
- 12:43Speaker 2: few times on the podcast is something that most people
- 12:45Speaker 2: are extremely afraid of because nobody likes to talk to strangers.
- 12:48Speaker 2: Like we conditioning as kids not to talk to strangers.
- 12:50Speaker 2: That's the first thing they tell you, don't talk to strangers,
- 12:52Speaker 2: and that carries over as an adult. And it's like
- 12:54Speaker 2: to walk up to somebody, especially to try to ask
- 12:56Speaker 2: them to buy a product, and they spend money with you.
- 12:58Speaker 2: It's like it's terrible fine for most people. But I
- 13:01Speaker 2: always say, like, if you can actually sell, do sales.
- 13:03Speaker 2: I recommend anybody that wants to be in business to
- 13:06Speaker 2: do at least one year of sales selling something I
- 13:09Speaker 2: don't care, whether it's life insurance, whether it's knives, whether
- 13:12Speaker 2: it's cell phone cases. If you could sell something a
- 13:16Speaker 2: it takes a fear away and you'll realize that the
- 13:19Speaker 2: worst thing in the world is not a no. It's
- 13:22Speaker 2: not like people say no, you're still living like you
- 13:24Speaker 2: know what I mean. It's like you got to develop
- 13:26Speaker 2: stick extend to be an entrepreneur.
- 13:28Speaker 5: I got a classhout out of my man saying he
- 13:30Speaker 5: came on our coaching call, have a call in the mornings,
- 13:33Speaker 5: and he said, man, how do I take my business
- 13:35Speaker 5: to the next level? And my costume was like, Yo,
- 13:37Speaker 5: how many people do you ask to buy your service?
- 13:40Speaker 5: He said, man, not that many. I said, YO, give
- 13:42Speaker 5: me a number, like, how many people do you actually ask?
- 13:46Speaker 5: He said, well, uh, not a whole lot.
- 13:49Speaker 3: Bro.
- 13:49Speaker 5: How many did you ask yesterday? He said none. I said,
- 13:52Speaker 5: that's the problem. So this is what I want you
- 13:53Speaker 5: to do. Because he's afraid to ask for the sale,
- 13:55Speaker 5: I said, or he's afraid to attest. He's afraid to
- 13:59Speaker 5: like like get into sales. But what I told them
- 14:03Speaker 5: was I just want you to ask three people a day.
- 14:06Speaker 5: That's your goal. I don't care whether you buy or not,
- 14:08Speaker 5: because the pressure is in their answer. But if you
- 14:12Speaker 5: condition your mind and say, yo, my goal is not
- 14:14Speaker 5: to make a sale. My goal is to just ask
- 14:16Speaker 5: five people every day so I can go to the
- 14:18Speaker 5: store and say, Yo, I don't want to bother you.
- 14:20Speaker 5: My coach, make me do this. Would you like to
- 14:22Speaker 5: buy his T shirt? Okay, that's one. Hey mom, I
- 14:25Speaker 5: know I ain't talk to you in.
- 14:26Speaker 2: A little while.
- 14:27Speaker 5: I never I've asked. I never like try to sell
- 14:29Speaker 5: you anything. But let me get my number out. And
- 14:31Speaker 5: if you can start to get your number out three sales, five,
- 14:35Speaker 5: just make five calls.
- 14:37Speaker 3: Make your goal.
- 14:38Speaker 5: Make your goal of the work, not the reward, because
- 14:40Speaker 5: the reward is scary because if you don't get it,
- 14:42Speaker 5: you're disappointed. But what you can control is the work.
- 14:45Speaker 5: That's the only thing control.
- 14:46Speaker 4: So is there it's like a fine line between persistence
- 14:49Speaker 4: and annoyance because I could imagine like, Yo, get this,
- 14:52Speaker 4: get this, get this, and it's like, all right, is there.
- 14:54Speaker 5: A fine line to make a seale? You gotta be
- 14:56Speaker 5: kind of annoying a little bit, Okay. I mean, at
- 15:00Speaker 5: the end of the day, you got to ask her
- 15:02Speaker 5: and be it's gonna be somebody you want to get
- 15:03Speaker 5: on the podcast, they say no, next time you're seeing it,
- 15:06Speaker 5: you need to ask them again. It's only our inside
- 15:09Speaker 5: we feel like we're being annoying. But sometimes people just
- 15:12Speaker 5: forget or And I learned this at the cheesecake factory.
- 15:15Speaker 5: So dope, people want to they want to eat cheesecake,
- 15:19Speaker 5: but they want you to convince them they want to
- 15:22Speaker 5: do it. But the right thing to say is no
- 15:23Speaker 5: because it's high in fact calories. But they really want
- 15:26Speaker 5: me to ask, They really want me to convince. They
- 15:29Speaker 5: feel good, strong will because they're saying no because they're
- 15:32Speaker 5: on the diet.
- 15:32Speaker 3: We got this new one. For sure, they'd be happy
- 15:35Speaker 3: when I convince them no.
- 15:36Speaker 2: It's the no thing is extremely important, and it's important
- 15:39Speaker 2: for people to understand how to take things personal. And
- 15:42Speaker 2: you know, I just living in New York. I was
- 15:44Speaker 2: on the subway years ago, and I just did like
- 15:47Speaker 2: an observation that's like people these guys handing out like
- 15:49Speaker 2: free newspaper. They're free to any anybody that's like coming
- 15:52Speaker 2: through the turnstile, and every single person was like, no,
- 15:55Speaker 2: I'm gonna look. They was just and I'm thinking to myself,
- 15:59Speaker 2: like it's free, it's a free newspaper, why not take it.
- 16:03Speaker 2: But it's like they're just conditioned that he's trying to
- 16:06Speaker 2: sell me. He's not even trying to sell, it's giving
- 16:08Speaker 2: it away and it's like no. It's like the same
- 16:11Speaker 2: thing is like a pretty girl, Like you might want
- 16:14Speaker 2: to dance with a pretty girl, and before you even
- 16:16Speaker 2: she's like no. It was like you didn't even look
- 16:18Speaker 2: at me. But she's just used. She's conditioned to say no.
- 16:23Speaker 2: So I say, I have to say like people in
- 16:25Speaker 2: general are conditioned to say no. So peeling back that
- 16:28Speaker 2: layer and saying like, well, why it's free, it's a
- 16:31Speaker 2: free newspaper. You don't want to take it. I mean, like,
- 16:33Speaker 2: let me get and you're not going to convince everybody,
- 16:36Speaker 2: but some people once you just get that first layer, Like,
- 16:39Speaker 2: if you can get past that first layer, it's like
- 16:42Speaker 2: a home run after that.
- 16:43Speaker 5: I think you how you do anything is how you
- 16:46Speaker 5: do everything. So if if you're attempting to make a
- 16:50Speaker 5: sale and they say no, if you're working on a
- 16:52Speaker 5: product and you just can't figure it out, like these mics,
- 16:55Speaker 5: you just couldn't figure out how to get it working,
- 16:57Speaker 5: you'll probably stop at that too and just get another mic.
- 17:00Speaker 3: Right, But once you develop.
- 17:01Speaker 5: A certain a certain level of persistence, once you develop
- 17:05Speaker 5: that trade, that carries to everything, you know what I mean, Like,
- 17:08Speaker 5: if you can be if you can be persistent in
- 17:10Speaker 5: a sales transaction. You could be persistent in getting that
- 17:15Speaker 5: person interested enough enough to date you or trying to
- 17:18Speaker 5: close that deal. I believe how you do anything, so
- 17:20Speaker 5: how you do everything?
- 17:21Speaker 3: So you sound like you're gonna be a wholest some
- 17:22Speaker 3: bachelor man.
- 17:24Speaker 2: So what are some steps? Like you said you coach
- 17:26Speaker 2: people to become entrepreneurs in nine to five, what are
- 17:30Speaker 2: some steps. I'm sure there's a lot of people that
- 17:32Speaker 2: may listen to this podcast that have nine to five
- 17:34Speaker 2: jobs and want to become entrepreneurs. Like, what are some
- 17:36Speaker 2: practical steps that people can take.
- 17:37Speaker 5: I think the first step is just set a goal,
- 17:39Speaker 5: and I don't care what the goal is. Ideally, if
- 17:42Speaker 5: you're new in entrepreneurship, you don't want to set a
- 17:46Speaker 5: sales goal or a reward goal. You want to set
- 17:48Speaker 5: a work goal. So your work goal might be starting
- 17:51Speaker 5: out from six to seven, every single day, I'm going
- 17:55Speaker 5: to work on this product or this project, whatever it
- 17:58Speaker 5: is I'm doing from six to seven. If you got
- 17:59Speaker 5: a pie from six to seven, I'm reaching out to
- 18:02Speaker 5: people to be on my I don't care what they say.
- 18:04Speaker 5: Their answer doesn't have anything to do with me, but
- 18:07Speaker 5: for me to hit my goal from six to seven.
- 18:09Speaker 5: Because that works on consistency, you get more comfortable reaching
- 18:12Speaker 5: out and you're putting a whole bunch of people in
- 18:13Speaker 5: your pipeline for this particular scenario against we're podcasting. But
- 18:18Speaker 5: the first step is to set a consistent goal that
- 18:22Speaker 5: you can hit because you can't control if somebody buys
- 18:25Speaker 5: or not, you know what I mean. So I think
- 18:26Speaker 5: the first step is if you have a business, you
- 18:29Speaker 5: set some work goals, and out of those work goals,
- 18:32Speaker 5: if you get comfortable in that long enough, then you
- 18:34Speaker 5: set some small reward goals and you just do that consistently.
- 18:38Speaker 5: My goal is to sell one a day, whatever the
- 18:40Speaker 5: product is. Let me just sell one a day, and
- 18:42Speaker 5: you do that often enough, you'll get tired of.
- 18:44Speaker 2: That, now, you know what. I'm glad you said that
- 18:46Speaker 2: because that's something that I learned early on in business
- 18:48Speaker 2: when I was first came into business, right, and I
- 18:50Speaker 2: learned that you can't. People make the mistake all the
- 18:54Speaker 2: time because they say, Okay, I want to make one
- 18:55Speaker 2: hundred thousand offs and in order to do that, I
- 18:58Speaker 2: need to make two thousand dollars a week, right, And
- 19:01Speaker 2: it's like, Okay, I'm gonna make two thousand dollars a week.
- 19:03Speaker 2: I'm not gonna work two weeks out the year. So
- 19:04Speaker 2: if I make two thousand for fifty weeks, I make
- 19:06Speaker 2: one hundred thousand dollars. But that's not really an attainable
- 19:09Speaker 2: goal because it's like, what does it take to make
- 19:11Speaker 2: two thousand dollars a week? Right?
- 19:13Speaker 3: You don't know, He's never done it.
- 19:14Speaker 2: So it's like, if you're selling a product, right, you
- 19:17Speaker 2: might say, Okay, I need to sell ten of these
- 19:20Speaker 2: whatever they are in order to make two thousand. But
- 19:24Speaker 2: even saying all right, I'm gonna sell ten products, that's
- 19:26Speaker 2: really not a good goal because how are you going
- 19:28Speaker 2: to sell ten products? You gotta dig deeper to say, Okay,
- 19:30Speaker 2: in order to sell ten products, I know I need
- 19:33Speaker 2: to speak to one hundred people exactly. So the goal
- 19:36Speaker 2: is not to sell ten products. The goal is to
- 19:39Speaker 2: speak to one hundred people. So now you get down
- 19:41Speaker 2: even deeper and it's like, okay, well, how do I
- 19:43Speaker 2: speak to one hundred people. I need to get twenty
- 19:45Speaker 2: five referrals, I need to go to five networking events.
- 19:49Speaker 2: I need to cod call one hundred people. That's the
- 19:51Speaker 2: formula for me to speak my goal is to if
- 19:53Speaker 2: I speak to one hundred people, I'm going to sell
- 19:55Speaker 2: ten products. I'm gonna make two thousands. But a lot
- 19:57Speaker 2: of times people do it backwards. They say, I'm a
- 19:59Speaker 2: ma two thousand. They get frustrated because it's June and
- 20:03Speaker 2: they haven't made any money, right, and it's like they
- 20:05Speaker 2: just quit.
- 20:06Speaker 3: Yeah.
- 20:06Speaker 5: The question is like, how long did you think it
- 20:08Speaker 5: was gonna take to be successful?
- 20:10Speaker 2: Right?
- 20:10Speaker 4: And I mean that The thing is you're saying the
- 20:12Speaker 4: numbers are so practical like one, You're not saying ten
- 20:15Speaker 4: like one, Like that's practical, Like if I can reach that,
- 20:19Speaker 4: if I didn't hit it the first week, all right,
- 20:21Speaker 4: let me try that one the next week. It's not
- 20:23Speaker 4: like yo, if I make two thousand, if I make
- 20:26Speaker 4: a hundred, like yo, you made a hundred, Like you
- 20:27Speaker 4: might even overlook that, like, Yo, you did one hundred.
- 20:29Speaker 3: It's not two thousand.
- 20:30Speaker 4: But it was something, right, and the goals that are
- 20:32Speaker 4: not so lofty, And that's a good strategy.
- 20:34Speaker 5: I think just people remind themselves, Yo, a year from
- 20:37Speaker 5: now is going to be here. So we just started
- 20:39Speaker 5: this process a year ago. And we started this process,
- 20:42Speaker 5: let's say a year ago, and you were on this
- 20:44Speaker 5: journey of selling one every single day.
- 20:47Speaker 3: Yo, you just sold three hundred.
- 20:48Speaker 5: And sixty five products to this date, and can you
- 20:51Speaker 5: imagine the personal development, what you've learned about yourself, the
- 20:54Speaker 5: skills you've acquired by selling one every day. So let's
- 20:58Speaker 5: not let twelve months come Like like my story, I
- 21:01Speaker 5: felt like I was sleep for twelve months.
- 21:03Speaker 3: Nothing's changed by my age.
- 21:05Speaker 5: Let's set like something in this process is going to
- 21:08Speaker 5: change twelve months from today.
- 21:09Speaker 4: That's crazy because I'm thinking, like how many people have
- 21:12Speaker 4: gone through that, Like every year is the same, but
- 21:14Speaker 4: the age, we're in the same spot, same girl, same guy.
- 21:19Speaker 2: Because you're setting a goal and you it's like losing weight.
- 21:22Speaker 2: It's like I'm gonna lose ten pounds this shiit. No,
- 21:24Speaker 2: you're really not. But you could just say it sounds good, right,
- 21:28Speaker 2: and it's like before you know it, the years over right, Right.
- 21:31Speaker 5: Let's just say, yeah, I'm not gonna eat, I'm not
- 21:33Speaker 5: gonna drink sodas.
- 21:34Speaker 3: Let's start there. Yeah, you know what I mean?
- 21:36Speaker 5: Something you could because you you can't, Okay, y'all gonna
- 21:39Speaker 5: go raw, Vegan.
- 21:40Speaker 3: I'm just just.
- 21:41Speaker 2: Listen, and I think it's good too, I read a
- 21:43Speaker 2: book call on called the twelve Week Year, and so
- 21:46Speaker 2: the theory is that they break the year into twelve weeks.
- 21:49Speaker 2: And it's like, instead of setting a goal for a
- 21:52Speaker 2: year fifty two weeks, instead of goal for twelve weeks,
- 21:54Speaker 2: you can actually break it down. I talked about this before,
- 21:56Speaker 2: like weekly, monthly, but smaller things are much more attained,
- 22:00Speaker 2: Like to say, Okay, I want to make I want
- 22:02Speaker 2: to do this per month. This is my goal for
- 22:04Speaker 2: the month. I'm not even thinking about next month, because
- 22:07Speaker 2: next month I might have a different goal. Yeah, but
- 22:10Speaker 2: if I set a goal for the year, it's too
- 22:12Speaker 2: long of a period for me to actually track that,
- 22:15Speaker 2: and you get discouraged and then you just start extreme discipline. Yeah.
- 22:19Speaker 5: I want to think it's about like the external thing.
- 22:22Speaker 5: The whole game is in our head and who we
- 22:25Speaker 5: are the whole game. Yo, For all my entrepreneurs watching
- 22:28Speaker 5: right now, you want to start something. You're not being
- 22:30Speaker 5: consistent in your business. Let's see if you can make
- 22:32Speaker 5: your bed every day. Let's try that to be consistent. Right, So,
- 22:37Speaker 5: what happened first day? Just like anybody's diet, y'all, I'm
- 22:40Speaker 5: on it. Make my bed about than I'm good. Second day,
- 22:43Speaker 5: third day, fourth day, You'll be getting to the door,
- 22:46Speaker 5: rushing out, and then you're like, ah, I for gotta
- 22:48Speaker 5: make my bed. You run back in like all right, cool,
- 22:50Speaker 5: I'm back, got my joint going. We do that for
- 22:52Speaker 5: a couple of days. Next week you leave out the house,
- 22:56Speaker 5: you on you on the highway, ready to work. Now
- 22:58Speaker 5: you forget Oh crap, I forgot to make my bed.
- 23:01Speaker 5: Now we got a decision to make do we like
- 23:03Speaker 5: go back and do what we say what we're gonna do,
- 23:05Speaker 5: or we'll be like, oh, I'm gonna do it tomorrow
- 23:07Speaker 5: like we do everything else in our lives.
- 23:08Speaker 2: And endurance, I learned that from sports. It's like you
- 23:12Speaker 2: learn about endurance and it's like I said, all the time, entrepreneur, endurance.
- 23:16Speaker 2: People's not gonna last. They don't have endurance. Fact, it's like,
- 23:18Speaker 2: you know what you need to do, you need to
- 23:20Speaker 2: make these calls, you need to do this. But in
- 23:22Speaker 2: order to do it every single day for three years,
- 23:24Speaker 2: every single day, that's a different level of commitment. So
- 23:27Speaker 2: it's like people might fall out the race after a week,
- 23:30Speaker 2: after two months, even after ten months, you might just
- 23:34Speaker 2: tap out. But like said, it's a marathon, right.
- 23:39Speaker 5: Game for a little while, just do something, just something consistently.
- 23:43Speaker 3: One of my idea is gonna work for sure. For sure,
- 23:45Speaker 3: you just developed through the process.
- 23:47Speaker 4: You know.
- 23:47Speaker 2: How do you How do people know when it's a
- 23:49Speaker 2: good idea to quit their job? Obviously when you make
- 23:51Speaker 2: enough money, but most of the time people quit their
- 23:53Speaker 2: job where they really still not sure financially. Right, So, like,
- 23:58Speaker 2: what's your advice for that? You might be making some money,
- 24:01Speaker 2: but it's kind of a risk if you quit your job.
- 24:04Speaker 2: But if you quit your job, you can focus more
- 24:07Speaker 2: time and potentially make way more money.
- 24:10Speaker 5: Yeah, good point. My advice is to set a quit number.
- 24:13Speaker 5: So the quick number is I will quit my job
- 24:17Speaker 5: when I hit this number. If I don't hit the number,
- 24:21Speaker 5: then I don't quit. But some people say, yo, if
- 24:23Speaker 5: I can make one hundred thousand dollars a year outside
- 24:26Speaker 5: of my job, I'll quit. Well, you've never done that
- 24:29Speaker 5: before ever, right, So my goal was if I can
- 24:33Speaker 5: match my income, if I can if I can get
- 24:36Speaker 5: to like, if I get to one thousand dollars a week,
- 24:38Speaker 5: I'm gonna quit my job.
- 24:39Speaker 3: That was my goal.
- 24:40Speaker 5: And if I can do that consistently for four months,
- 24:43Speaker 5: I'll quit my job. So when I quit my job,
- 24:45Speaker 5: I was doing about one thousand dollars a week. Yeah
- 24:48Speaker 5: you know what I mean. Like, so that's the first step. Like,
- 24:50Speaker 5: let's see if you get hit a goal. And some
- 24:51Speaker 5: people like yo, I just if I if I had
- 24:54Speaker 5: more time for my job, I'd be successful. But those
- 24:57Speaker 5: same people that say something say that if you look
- 25:00Speaker 5: at their day in their time windows where they do
- 25:02Speaker 5: have time to build, they don't build. And they think
- 25:05Speaker 5: they got to get rid of that eight hours at
- 25:06Speaker 5: their job to do the same thing they're doing now,
- 25:08Speaker 5: which is nothing in their free time.
- 25:10Speaker 4: Yeah, that's what I said. I argue with this my
- 25:12Speaker 4: colleagues all the time. They're like, how do you have
- 25:14Speaker 4: the time? How do you have the time? I'm like, yo,
- 25:16Speaker 4: we all have the same twenty four facts. We all
- 25:18Speaker 4: have the same twenty four even if you spent that hour.
- 25:20Speaker 4: Like I talked to teachers all the time, like, yo, listen,
- 25:22Speaker 4: you guys advocate for kids better than anybody I've seen.
- 25:25Speaker 4: Imagine if you wrote a book about that, Like how
- 25:28Speaker 4: many people you could help? Parents, you can underserved families,
- 25:32Speaker 4: you could help.
- 25:33Speaker 3: I don't have the time. We're talking right, now for
- 25:35Speaker 3: a half hour, like you could have been recording this conversation.
- 25:38Speaker 4: It's like, Yo, we have to find an allocation for it, man,
- 25:41Speaker 4: because that that book could sell a thousand books and
- 25:45Speaker 4: now that's your whole year salary.
- 25:46Speaker 2: Yeah, it's like Wall Street trappers said, Dad, you have
- 25:50Speaker 2: to have your freedom price. And that's something that's very
- 25:53Speaker 2: powerful and is like a lot of times people don't know.
- 25:56Speaker 2: You don't know anything, Like you just doing stuff and
- 25:57Speaker 2: you don't have an idea, You don't have a blueprint, right,
- 25:59Speaker 2: you got to sit down and map things out and say, Okay,
- 26:02Speaker 2: this is the amount of money that I feel comfortable
- 26:05Speaker 2: with leaving. He called the freedom price. You called whatever
- 26:08Speaker 2: you want. But it's gonna be different from somebody everybody.
- 26:11Speaker 2: So it's like one person's freedom price might be forty
- 26:14Speaker 2: thousand a month, another person's freedom price might be two
- 26:16Speaker 2: thousand a month. Whatever. But you don't really how can
- 26:19Speaker 2: you even gauge what to work towards if you don't
- 26:22Speaker 2: know that, and b you're not gonna know like when
- 26:25Speaker 2: you're gonna be comfortable if you don't know that. You
- 26:26Speaker 2: got to map out all of your bills. Sure, you
- 26:29Speaker 2: got to map out like you know, a contingency playing
- 26:31Speaker 2: all that and say, okay, this is a nice cushion.
- 26:33Speaker 2: Five thousand a month, I should be good. But most
- 26:36Speaker 2: people never do that and they have no idea and
- 26:38Speaker 2: they just kind of just winging it.
- 26:40Speaker 5: I don't think they got a question for you, two shot,
- 26:41Speaker 5: because I was telling Troy out of client years ago
- 26:45Speaker 5: where she had like, like she was selling solar products, right,
- 26:48Speaker 5: like stuff that goes on the house phone charge and
- 26:50Speaker 5: stuff like that, solar products, and she was like really
- 26:53Speaker 5: building a joint. She had a job she'd makeing like
- 26:55Speaker 5: thirty forty thousand dollars a year, but her business started
- 26:58Speaker 5: to make twenty five thousand a month, right, So, but
- 27:02Speaker 5: for some reason, she never quit her job, right. She
- 27:07Speaker 5: wanted that security of let's just say forty thousand dollars
- 27:09Speaker 5: a year, but she was making twenty five thousand a
- 27:12Speaker 5: month with this business, and if she'd quit her job,
- 27:14Speaker 5: she was focused on that.
- 27:14Speaker 3: She built it. But she was scared. So I want
- 27:16Speaker 3: to ask you a question, why do you think that happened?
- 27:20Speaker 2: Fear? Fear? She tryly truly never believed in the business
- 27:23Speaker 2: because a lot of times it's like you start up,
- 27:25Speaker 2: you start a business and it's going successful, but you
- 27:27Speaker 2: still don't fully believe in it. And it's like, Okay,
- 27:30Speaker 2: if I lose this, this can go away tomorrow. At
- 27:32Speaker 2: least I have this to fall back on it.
- 27:33Speaker 4: Yeah, I was thinking the same thing, like, I don't
- 27:35Speaker 4: think people even think of the freedom Like, so if
- 27:37Speaker 4: we said a freedom price, most people wouldn't even have
- 27:40Speaker 4: no idea what it is.
- 27:41Speaker 3: I never even thought of it. It's not obtainable. But
- 27:43Speaker 3: you ask those same people, are you happy at your job? Yeah?
- 27:45Speaker 2: I don't.
- 27:46Speaker 3: I can't do this forever? And it's like, well, what
- 27:47Speaker 3: are you planning to do? I don't know. They've never
- 27:49Speaker 3: thought of it. It was like eyeing the sky dream
- 27:53Speaker 3: that they're not working towards for sure.
- 27:54Speaker 2: Exactly. Well, there you have it, ladies and gentlemen, what's
- 27:59Speaker 2: your freedom price?
- 27:59Speaker 3: That's the question.
- 28:01Speaker 2: So in the next segment, we're going to talk about
- 28:03Speaker 2: in complex, we're going to talk about branding and a
- 28:05Speaker 2: bunch of other cool stuff. All right, So in this segment,
- 28:09Speaker 2: I want to talk about a few things, But the
- 28:10Speaker 2: first thing I want to talk about is branding. So
- 28:14Speaker 2: you branded yourself very good. I think you have sixty
- 28:17Speaker 2: four thousand follows on Instagram. Yes, I checked today by
- 28:21Speaker 2: the time this episode comes out, and Sulby even more.
- 28:23Speaker 3: We go check a week after the episode.
- 28:25Speaker 2: So yeah. So if anybody's not familiar, your name on
- 28:28Speaker 2: Instagram is Sleepers for suckers the number four. And you
- 28:32Speaker 2: have a thing where you you like do these these
- 28:35Speaker 2: clips in the hogh chair with eating doritos, right, And
- 28:38Speaker 2: I watched the clip of you saying, like the reason
- 28:41Speaker 2: why you do that the consists? Can you talk about that?
- 28:43Speaker 2: Like how that? Where did that come from? And like
- 28:45Speaker 2: why is that part of your your brand?
- 28:48Speaker 5: You know, here's a crazy thing y'all watch applies on
- 28:51Speaker 5: Instagram sometimes.
- 28:53Speaker 2: Yeah.
- 28:54Speaker 5: I was so fascinated with how he was getting out
- 28:58Speaker 5: a whole message, old story in sixty seconds. I was
- 29:02Speaker 5: watching him. I'm like, Yo, this is so entertained. I
- 29:04Speaker 5: feel like I watched a movie for sixty seconds, right
- 29:06Speaker 5: this like before you know we had ig TV and
- 29:08Speaker 5: all that, And I was like, Yo, you know what
- 29:10Speaker 5: I want to see if I can get a message
- 29:12Speaker 5: off in sixty seconds and make it entertaining and fun,
- 29:15Speaker 5: because that's what Applause did. He made it entertaining and
- 29:17Speaker 5: then oh right, right, right, So I was like, yo,
- 29:22Speaker 5: but how am I going to do it? Because I
- 29:24Speaker 5: don't want to be corny like everybody? Yo, what's up man,
- 29:27Speaker 5: it's your boy, David. Shit, I got three points for
- 29:29Speaker 5: you today. I don't want to do that, you know
- 29:30Speaker 5: what I'm saying. So I'm real big in just having
- 29:34Speaker 5: a thing or a gimmick. So I was watching this show,
- 29:39Speaker 5: shouts out to my mentor CJ. Yeah, he showed me
- 29:43Speaker 5: this video called hot Ones. Where you seen the show?
- 29:46Speaker 5: The show hot Ones?
- 29:48Speaker 3: Oh, this joints fire. So he interviews people.
- 29:51Speaker 5: But the only difference between his interview he's asking basic questions.
- 29:57Speaker 3: That joint's crazy.
- 29:59Speaker 5: But the the lining, the line of questioning isn't the
- 30:03Speaker 5: centerpiece of the interview. The interview is what is the
- 30:07Speaker 5: reaction to the hottest wings? I thought that was genius, yo.
- 30:12Speaker 5: He just put interview around finding out how an interview
- 30:17Speaker 5: would react.
- 30:17Speaker 3: To hot wings people right for sure? For sure.
- 30:21Speaker 5: So I'm like, okay, how can I do it? And
- 30:23Speaker 5: I was like all right, I'm uh, I'm gonna eat something.
- 30:26Speaker 5: I don't know what it was, because before that I
- 30:28Speaker 5: was doing these videos where I was eating cereal and
- 30:31Speaker 5: I would like, give some bars and people hated that
- 30:34Speaker 5: joy because they hear the slurt and all that. They
- 30:37Speaker 5: was like, yo, I hate it, but the information is
- 30:39Speaker 5: so good. I would keep watching it, so I'm like
- 30:41Speaker 5: all right. And then I stopped that for a while
- 30:43Speaker 5: and I was in the studio and first, if you
- 30:46Speaker 5: go back, I was eating gummy bears first, and then
- 30:49Speaker 5: I think all we had was Dorito's after that, and
- 30:51Speaker 5: I started eating them. People were like, yo, I love
- 30:53Speaker 5: the Doritos videos. So I kept doing, Oh yes, it
- 30:57Speaker 5: just happened that way. And I'm really authentic and who
- 31:01Speaker 5: I am because if say I'm eating some some chips
- 31:05Speaker 5: or something and you come to talk to me, I'm
- 31:08Speaker 5: not gonna put the chips down and be like, oh,
- 31:09Speaker 5: let's have a conversation. I'm gonna keep eating them joints, right.
- 31:13Speaker 5: I wanted to be. I wanted to be like, this
- 31:15Speaker 5: is just how I operate.
- 31:16Speaker 4: I talked a little bad today. I was like when
- 31:18Speaker 4: you came, I was like, I only got Pringles.
- 31:20Speaker 3: Bro my rider. Man, it's my rider. I need to read.
- 31:24Speaker 3: Damn man, he's a cool, cool ranch guy. You're not
- 31:28Speaker 3: a cool guy.
- 31:28Speaker 5: I never seen you with the cool yeahl rand, But
- 31:30Speaker 5: I'll be trying to find the different flavors.
- 31:32Speaker 2: But because even when we interview Wallow and he was saying,
- 31:35Speaker 2: like anybody follow you, he's what he's doing. Especially in
- 31:38Speaker 2: the early stages, he was like doing push ups in
- 31:41Speaker 2: the rings. Things like jumping out of garbage came to
- 31:43Speaker 2: the camera. So we asked him, like, yo, why do
- 31:46Speaker 2: you do that? And he was like, you know, I
- 31:47Speaker 2: realized that coming out of jail and just being know
- 31:51Speaker 2: somebody and nobody knew. I had to separate myself from
- 31:53Speaker 2: the girl on Instagram and lingerie to do with the muscles,
- 31:57Speaker 2: Like I'm just a regular person, Like, how do I
- 31:59Speaker 2: separate myself on a world full of everybody that's doing
- 32:03Speaker 2: completing different He's like that was my thing, that was
- 32:05Speaker 2: my niche, and it's like, no matter what you do,
- 32:07Speaker 2: you have to be unique. So it's like just something
- 32:10Speaker 2: like that you're eating doritos and you're constantly doing that
- 32:12Speaker 2: while you're speaking. It catches people attention. It's like I
- 32:16Speaker 2: just got eating doritos. Let me hear what he's talking about.
- 32:19Speaker 5: And it creates that conversation because some uh, my boy
- 32:22Speaker 5: in my church, he was like, yo, I cannot watch
- 32:24Speaker 5: some joints because of the crunch is killing me and
- 32:27Speaker 5: that's what made me do it more. Because some people
- 32:29Speaker 5: love it, some people hate it. And any anything that's
- 32:32Speaker 5: ever been big in history, some people loved it, some
- 32:36Speaker 5: people hate it. Think it's something that everybody loved that
- 32:38Speaker 5: just became a thing.
- 32:41Speaker 2: Yeah, both.
- 32:42Speaker 3: I mean they talking people talking negative, they're talking politives.
- 32:45Speaker 3: You need to have that conversation. Yo, you'd be watching
- 32:46Speaker 3: the dude with the doritos. I hate that. Yeah, I
- 32:48Speaker 3: love it. I need that conversation. So CJ, that's partner.
- 32:54Speaker 2: Is that a lot of people's everybody.
- 33:02Speaker 3: Everybody talks about it. We've never met them.
- 33:03Speaker 4: But is that with your marketing like genius starts, Yeah,
- 33:09Speaker 4: he's absolutely.
- 33:11Speaker 5: He just he's always He always pushed me to think unique,
- 33:16Speaker 5: like like deuce, what's not happening and do that. He
- 33:20Speaker 5: was like I was at his office one day. He
- 33:21Speaker 5: was like, Yo, man, I just can't figure out why
- 33:23Speaker 5: cars still have four tires.
- 33:25Speaker 3: Bro. I'm like, what are you talking about? He's like, Yo,
- 33:29Speaker 3: you mean to tell me.
- 33:29Speaker 5: Out of all the technology, they ain't invent a car
- 33:32Speaker 5: where it's just like one wheel.
- 33:33Speaker 3: And it just moves. He's like, Yo, that's where that's
- 33:35Speaker 3: where my head is.
- 33:37Speaker 5: So ever since that conversation, I'm like, yo, i gotta
- 33:40Speaker 5: do something that's that's different everything I do. I just
- 33:44Speaker 5: wanted to be different. Like right now, I'm doing the
- 33:46Speaker 5: videos where I'm like writing out principles and you can't
- 33:49Speaker 5: even really read when I'm writing, but it gets so
- 33:52Speaker 5: much engagement because it's just different. Like I'll draw a
- 33:54Speaker 5: little smiley face and you can't read the words, and
- 33:56Speaker 5: I'll misspell some stuff and I can add that into
- 33:59Speaker 5: but I'm not saying anything that nobody else is saying.
- 34:02Speaker 3: It's just I'm putting it in a different, fresh, entertaining way.
- 34:06Speaker 4: One of those videos that I caught my attention was
- 34:08Speaker 4: to human bingo, can you talk to us about all
- 34:11Speaker 4: the facts?
- 34:11Speaker 3: Yes, sir. So.
- 34:13Speaker 5: I had this idea to do this event called ig
- 34:16Speaker 5: Post Exchange and shouts out to my girl bre Renee,
- 34:19Speaker 5: my partner. She's killing it at Atlanta radio hosts follower
- 34:23Speaker 5: bre Renette. But we the core idea was ig Post
- 34:28Speaker 5: Exchange where I get a whole bunch of people in
- 34:30Speaker 5: the room and we just shot each other out. So
- 34:32Speaker 5: I'm like, yo, I'm here at the ig Post Exchange
- 34:34Speaker 5: with Troy, he got a podcast telling about your podcast? Right,
- 34:38Speaker 5: it costs nothing to shot somebody out. It costs like
- 34:40Speaker 5: a candle doesn't lose something by lighting another candle. You
- 34:43Speaker 5: just like that joint in I'm still good. So that's
- 34:46Speaker 5: my concept, getting a bunch of people in the room.
- 34:48Speaker 5: But then I'm like, all right, Brie, how are we
- 34:49Speaker 5: going to execute on this? You know we can't. It
- 34:52Speaker 5: can't be just ig post exchange. So we got around
- 34:54Speaker 5: the table. He's like, Yo, we're gonna do human bingo.
- 34:57Speaker 5: So when you first come in, you get a card
- 35:00Speaker 5: and in this car there's nine squares, and in the
- 35:02Speaker 5: nine squares you write out what you need. I need
- 35:04Speaker 5: a videographer, I need somebody does PR I need somebody
- 35:07Speaker 5: in a music business. I just this is what I need.
- 35:10Speaker 5: So we're not just networking is stupid because most people
- 35:12Speaker 5: are like, yo, I'm going to network, and you just
- 35:14Speaker 5: go in there and you talk to whoever you can
- 35:16Speaker 5: and you leave. But networking year is really about getting
- 35:19Speaker 5: what you need. So if we identify before we walk in,
- 35:22Speaker 5: I need to jump on a podcast, I'm gonna ask you, like, yo, Shan,
- 35:26Speaker 5: you got a podcast?
- 35:28Speaker 3: Oh yeah you do?
- 35:28Speaker 5: Oh great, my name is so Also now I checked
- 35:31Speaker 5: you off my list. I found what I was looking for.
- 35:33Speaker 5: So human bingo is just that you identify who you
- 35:37Speaker 5: need and you try to fill up your car.
- 35:40Speaker 2: Wow.
- 35:41Speaker 5: Yeah, I mean this idea too, Like we're gonna see
- 35:44Speaker 5: ig post all across the world now and it's all.
- 35:48Speaker 4: This episode is brought to you by P and C Bank.
- 35:51Speaker 4: A lot of people think podcasts about work are boring,
- 35:54Speaker 4: and sure they definitely can be, but understanding a professionals
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- 36:01Speaker 4: day after day. It's like banking with P and C Bank.
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- 37:38Speaker 6: An illegal alien from Guatemala charged with raping a child
- 37:42Speaker 6: in Massachusetts. An MS thirteen gang member from El Salvador
- 37:46Speaker 6: accused of murdering a Texas. Man of Venezuelan charged with
- 37:50Speaker 6: filming and selling child pornography in Michigan. These are just
- 37:54Speaker 6: some of the heinous migrant criminals caught because of President
- 37:58Speaker 6: Donald J. Trump's leadership. I'm Christy Noman, the United States
- 38:02Speaker 6: Secretary of Homeland Security. Under President Trump, attempted illegal border
- 38:06Speaker 6: crossings are at the lowest levels ever recorded, and over
- 38:10Speaker 6: one hundred thousand illegal aliens have been arrested. If you
- 38:13Speaker 6: are here illegally, your next you will be fine nearly
- 38:17Speaker 6: one thousand dollars a day, imprisoned and deported, you will
- 38:21Speaker 6: never return. But if you register using our CBP home
- 38:25Speaker 6: app and leave now, you could be allowed to return legally.
- 38:29Speaker 6: Do what's right. Leave now. Under President Trump, America's laws,
- 38:34Speaker 6: border and families will be protected.
- 38:36Speaker 2: Sponsored by the United States Department of Homeland Security.
- 38:38Speaker 3: Good though, so do it? I'm not that's yeah.
- 38:41Speaker 2: I mean, it's the whole point of networking is to
- 38:44Speaker 2: meet people right that you can add value to When
- 38:47Speaker 2: that can add value to you for sure, so it's
- 38:50Speaker 2: a lot more efficient. It's like kind of going to
- 38:52Speaker 2: marshals and you just sorting through racks of clothes that
- 38:55Speaker 2: you don't want for the one piece of item that
- 38:57Speaker 2: is like good.
- 38:58Speaker 5: Because people don't know what they don't want so say
- 39:01Speaker 5: I'm I'm looking for a web designer and I'm at
- 39:05Speaker 5: a networking event. I'm like, Yo, Troy, what's something. My
- 39:07Speaker 5: name is David, I got this clothing brand. I'm doing
- 39:08Speaker 5: this event. Do you do web design? And choice says no.
- 39:13Speaker 5: I'm like, Yo, well do you know anybody that does that?
- 39:16Speaker 5: And he says no. I'm like, all right, man, Troy,
- 39:18Speaker 5: nice to meet you. I'm moving on because I like,
- 39:21Speaker 5: there's something that I'm looking for. But some people just
- 39:24Speaker 5: walk into a building and they just hoping to have
- 39:26Speaker 5: a good time. My networking is super intentional because like in.
- 39:30Speaker 4: My mind, I'm thinking, like, if that web designer is
- 39:32Speaker 4: in that room, he could be leaving in five minutes,
- 39:34Speaker 4: and if you missed that five minutes, now that you've
- 39:36Speaker 4: missed your web designer.
- 39:37Speaker 3: So it's that super into I like that.
- 39:39Speaker 2: And also with the I know you said that you
- 39:41Speaker 2: do it. So you have a podcast, and you said
- 39:44Speaker 2: one of the things about the podcast you like to
- 39:45Speaker 2: interview people because it's a great networking too, is relationships
- 39:48Speaker 2: tweets for that you talk about that because it's true,
- 39:51Speaker 2: even like with our podcast, it's like one of the
- 39:53Speaker 2: good things is that we meet so many different people,
- 39:55Speaker 2: and the interview is a really good way to network
- 39:58Speaker 2: with people because everybody wants to be interview. You'd be
- 40:00Speaker 2: surprised even if you have a small platform, as long
- 40:03Speaker 2: as it's not taking too much of their time, like
- 40:05Speaker 2: they might not be able to meet with you physically.
- 40:07Speaker 2: But if you say, like I want to, I want
- 40:08Speaker 2: to do a write up on you, I want to
- 40:10Speaker 2: because people, especially successful people with maver carters at Dilke,
- 40:13Speaker 2: they always want to tell the story right. They want
- 40:15Speaker 2: to tell you how it's just not enough people is
- 40:17Speaker 2: asking them, especially if they're not like celebrities. There's a
- 40:20Speaker 2: bunch of everyday millionaires who nobody knows right, And it's
- 40:23Speaker 2: like instead of trying to say, hey, can can you
- 40:26Speaker 2: mentor me like no, that's what's in it for me,
- 40:29Speaker 2: like you know what I'm saying, or like can can
- 40:30Speaker 2: I have coffee with you? No? Like hey, I want
- 40:32Speaker 2: to do an interview with you, right, God, do it
- 40:34Speaker 2: right up. Even if you don't have anything like an
- 40:36Speaker 2: outlet yet you got Instagram, that's your outlet right there,
- 40:39Speaker 2: and it's like there's nine times out and then be
- 40:41Speaker 2: willing to sit down with you and then from there
- 40:43Speaker 2: you develop a rapport relationship, and who knows what could
- 40:46Speaker 2: happen from that?
- 40:46Speaker 5: Absolutely, I mean if there was say I didn't have
- 40:49Speaker 5: a podcast, what's your name?
- 40:51Speaker 3: I do a lot? So I do a lot.
- 40:53Speaker 5: It doesn't have a podcast, But he sees somebody that's
- 40:55Speaker 5: really successful. Right, what would you say to him? Yo,
- 41:00Speaker 5: what you're doing?
- 41:01Speaker 3: Can I take a picture? Those are the two lines
- 41:06Speaker 3: for sure. But Earn your Leasure?
- 41:07Speaker 5: You're like, yo, you so and so yo, we got
- 41:09Speaker 5: this podcast like the numbers or without even the numbers, like, Yo,
- 41:13Speaker 5: I got this podcast. I'm gonna I want to interview.
- 41:15Speaker 5: I'll put some clips together. You could post the clips
- 41:17Speaker 5: of your interview on your page. And I just want
- 41:20Speaker 5: to I want to, like, I have I have a conversation.
- 41:23Speaker 5: And what happened was it's crazy the way I got Alex.
- 41:25Speaker 5: So shout out to Alex, my brother, my IMNI brother.
- 41:29Speaker 4: Now we spoke about that, the importance of your interview
- 41:32Speaker 4: with Alex until the Earn your Leasure interview with Alex
- 41:35Speaker 4: Alex Man, I watched it, sho you watch it?
- 41:37Speaker 3: And when we came together, I'm.
- 41:38Speaker 4: Like, have you watched that interview? And we use that
- 41:40Speaker 4: as called a blueprint to talk to him.
- 41:42Speaker 2: YEA, thank you.
- 41:43Speaker 5: He's lucky to plug this Like I wouldn't know, y'allf
- 41:46Speaker 5: it was for Alex for some reason, right, But I
- 41:49Speaker 5: interviewed probably I think I interviewed G Bryant, who's seventh
- 41:52Speaker 5: figure fitness company, just just amazing entrepreneur. Was that a
- 41:57Speaker 5: large impact on me?
- 41:59Speaker 3: But I interviewed G.
- 42:01Speaker 5: Right that I interviewed, I think Kenny Conwell and they're
- 42:05Speaker 5: all in that same circle. And what happened was Boniface Ogunty,
- 42:09Speaker 5: who's a king of marketing. He called me. He DM
- 42:13Speaker 5: me like, yo, I love to be on your podcast.
- 42:14Speaker 5: I'm like, word, I see him all the time. He's
- 42:17Speaker 5: a genius. So I interviewed Boniface and then for some
- 42:21Speaker 5: reason I was just talking to Alex somehow and he's like, yo, man,
- 42:24Speaker 5: I love to get on the podcast.
- 42:25Speaker 3: Right.
- 42:26Speaker 5: And then Alex came on the podcast and that network,
- 42:30Speaker 5: because I had it, their friends started to see like, yo,
- 42:35Speaker 5: I want to be on that podcast too. So I
- 42:37Speaker 5: mean probably from this interview, there'll be some people in
- 42:40Speaker 5: your network that will reach out like yo, I love
- 42:42Speaker 5: to be on your podcast. It'll lead them over to mine.
- 42:44Speaker 5: So if there's a successful part I mean I encourage everybody,
- 42:49Speaker 5: if you want to build a brand, company, whatever, just
- 42:52Speaker 5: have a podcast so you can at least have something
- 42:55Speaker 5: to say to successful people other than can we take
- 42:57Speaker 5: a picture?
- 42:57Speaker 2: Yeah, and that's something that actually it was you say
- 43:00Speaker 2: that because we ran in Dame John and uh Miami
- 43:03Speaker 2: super Bowl and I walked up to him, and you know,
- 43:07Speaker 2: like you said, if you don't really have anything to
- 43:09Speaker 2: say to somebody, the only thing you can say is like,
- 43:11Speaker 2: here's my business card that's getting thrown in the garbage. Hey,
- 43:17Speaker 2: how's it going. I'm a big fan of your work.
- 43:19Speaker 2: I appreciate it. It's like I walk up to him
- 43:23Speaker 2: and you know, in this case, I actually did show
- 43:25Speaker 2: the numbers. But even if we didn't have numbers to
- 43:27Speaker 2: show him, like you know, we got a podcast. And
- 43:29Speaker 2: then I mean when he saw the numbers, he was impressed.
- 43:32Speaker 2: But long story short, that opened the door for a
- 43:34Speaker 2: conversation and he's like, all, let's connect the dodge, let's
- 43:37Speaker 2: do I actually had something to bring to him, and
- 43:41Speaker 2: then who knows where that relationship can go. So yeah,
- 43:44Speaker 2: and that's kind of like my thing now with anybody
- 43:47Speaker 2: like if I meet Mark Cuban, he's like, Yo, what's
- 43:50Speaker 2: up man? We got one of the top business podcast
- 43:51Speaker 2: What's up? We did that to Gary Ve Dwayne Wade. Yeah,
- 43:56Speaker 2: it's just it's a door opener, and it's like, Okay,
- 44:00Speaker 2: you got something to add for sure.
- 44:01Speaker 5: And there's some people that are looking like yo, I'll
- 44:03Speaker 5: never get to those people. But my philosophy is it
- 44:07Speaker 5: is if you can interview some people that are on
- 44:10Speaker 5: the level that you're on, let's just say they're level two, right,
- 44:14Speaker 5: They're not super successful, but they maybe got a cool story.
- 44:17Speaker 5: If you interview enough twos, you can find a three
- 44:21Speaker 5: because of all the interviews of the twos makes sense.
- 44:25Speaker 5: So you get enough people that's on level three of
- 44:28Speaker 5: success business whatever, you get enough of those, you can
- 44:30Speaker 5: at least get a number four that's connected to a three,
- 44:33Speaker 5: and you just move up the scale. So I started
- 44:35Speaker 5: with my circle, and my circle has grown into like
- 44:38Speaker 5: bigger circles. But it wasn't like, yo, I'm trying to
- 44:41Speaker 5: go get Mark Cuban, you know what I'm saying, Like,
- 44:44Speaker 5: I'm trying to just give me, give me all the
- 44:45Speaker 5: people that's doing something dope in my neighborhood.
- 44:48Speaker 2: Well that's that's important too, because it's like a lot
- 44:50Speaker 2: of times, especially you, you actually might be better off
- 44:53Speaker 2: interviewing your neighborhood person because a lot of times they
- 44:56Speaker 2: actually have more money than celebrities and they're more useful
- 44:59Speaker 2: to you. Like I used to have a public access
- 45:01Speaker 2: so I just stopped it because it was just I
- 45:03Speaker 2: didn't have enough time. But I had it for years.
- 45:05Speaker 2: And the reason why I did the public Hey, it
- 45:07Speaker 2: helped me. I was yeah, he was a guy. Yeah
- 45:10Speaker 2: for real, it was. And it was a great networking
- 45:13Speaker 2: tool in my community. Cause it's like now, like let's
- 45:15Speaker 2: say it was like a local CP. I wanted to
- 45:17Speaker 2: network with, like locally, and it's like you want to
- 45:20Speaker 2: come on my TV show? Who doesn't want to be
- 45:22Speaker 2: on TV? Especially you're not a celebrity. Nobody's approaching you
- 45:25Speaker 2: about interviews. But you're successful. You got your successful real
- 45:28Speaker 2: estate developed or your successful CPA whatever lawyer, and I
- 45:31Speaker 2: did that a lot. I did that for like four years,
- 45:33Speaker 2: and it was a great I used it pretty much
- 45:36Speaker 2: as a networking tool. Each month, I know I was
- 45:38Speaker 2: gonna be able to network with somebody and build a relationship.
- 45:41Speaker 3: And it don't even have to be about success. Everybody
- 45:43Speaker 3: has a cool story.
- 45:44Speaker 2: Yeah.
- 45:44Speaker 3: The stories that makes it dope because like even.
- 45:46Speaker 4: The person with the like was saying, like another level three,
- 45:49Speaker 4: the beauty is watching that level three like you interviewed
- 45:51Speaker 4: them and now they become like a level ten.
- 45:53Speaker 3: Yeah, because it was like, Yo, we saw you on
- 45:55Speaker 3: that podcast.
- 45:56Speaker 4: Yeah, and your story was so powerful and now we
- 45:58Speaker 4: want to support everything you do. Like there's so much
- 46:01Speaker 4: beauty in the I think that's and that's why people
- 46:03Speaker 4: resonate with us as live. It's like, Yo, we're happy
- 46:04Speaker 4: in the success of the people that come on because
- 46:06Speaker 4: it was like, Yo, we helped each other.
- 46:08Speaker 3: Right, you came on, you told your story.
- 46:10Speaker 4: You didn't have to come on, and like now like
- 46:13Speaker 4: everybody wants to hear his story looks a stuper dope.
- 46:15Speaker 3: I think.
- 46:16Speaker 5: I think I just throw out some ideas. I just
- 46:18Speaker 5: love like helping small business entrepreneurs. But my boy Tommy Jr.
- 46:22Speaker 5: He is going to do a podcast interview and he
- 46:25Speaker 5: does real estate with Max Maxwell. He's going to interview
- 46:29Speaker 5: people who got their first deal. Ain't that crazy? Like,
- 46:33Speaker 5: I'm all people got their first deal in real estate.
- 46:36Speaker 5: I'm interview those people, or you interview everybody who has
- 46:39Speaker 5: a job and a dream. They ain't start building it yet,
- 46:41Speaker 5: but it's content, like, yo, what is your story? What
- 46:44Speaker 5: is holding you back? I'm waiting for the podcast where
- 46:48Speaker 5: people go around and interview homeless people like I talked
- 46:51Speaker 5: to and if you, if you're homeless, to come up
- 46:53Speaker 5: to me and ask me for five dollars or some cash,
- 46:55Speaker 5: I'll give it to you. But I interview all the time.
- 46:57Speaker 5: I want to know how you got I want to
- 46:58Speaker 5: know the story. Are you interviewed people who just got
- 47:01Speaker 5: out of prison or people that's actually on trial and
- 47:04Speaker 5: they might go to prison. You gotta figure out where
- 47:06Speaker 5: they're at in this space and their trial isn't over,
- 47:08Speaker 5: but they could go to prison, they could go home.
- 47:10Speaker 3: Like it doesn't always have to be about successful piece.
- 47:13Speaker 3: Everybody else an idea.
- 47:15Speaker 4: And that was one of the things that I was
- 47:17Speaker 4: telling the people in our summer program, right, we do
- 47:19Speaker 4: a homeless outreach, and I'm like, the first thing I
- 47:22Speaker 4: tell them is like, no one ever thought they would
- 47:24Speaker 4: be sitting here. No one ever grows up and says
- 47:27Speaker 4: I'm gonna be homeless, But something along.
- 47:30Speaker 3: The way got them here. I subscribe you see what
- 47:32Speaker 3: I'm saying.
- 47:32Speaker 4: So it was like, Yo, we're going to treat everybody
- 47:34Speaker 4: the same because everybody is the same, and we're going
- 47:36Speaker 4: to give to them because that's more important than anything else,
- 47:39Speaker 4: and they appreciate it. So like one of the things
- 47:41Speaker 4: we tell them is like, Yo, there's no need to
- 47:42Speaker 4: be afraid, sit down, have a conversation because think about
- 47:45Speaker 4: how many people walk past them on a daily basis
- 47:47Speaker 4: and don't say a word.
- 47:49Speaker 2: One of the best shows HBO ever had was Backseat
- 47:53Speaker 2: Chronicles Taxi Have Quessions, and that was y backseat chronicles
- 48:02Speaker 2: of regular everyday people. Now in this day and age
- 48:04Speaker 2: of social media where everybody's trying to chase celebrities and
- 48:08Speaker 2: all of that, and it's like you might find a
- 48:10Speaker 2: niche which just regular people that nobody knows because way
- 48:14Speaker 2: more people can relate to that. And that's why that
- 48:16Speaker 2: show was so successful because it was New York City
- 48:18Speaker 2: back of a taxi cab before Uber, before uber and people.
- 48:22Speaker 2: It was just regular people just saying some crazy stories.
- 48:25Speaker 3: Doing some crazy things that happened too.
- 48:27Speaker 2: But so it was like people was tuning in. Yeah,
- 48:33Speaker 2: it was like so it's like it was crazy, So
- 48:37Speaker 2: I think I think that's important for people to understand.
- 48:39Speaker 2: It is like it's cool to find celebrities, and like
- 48:42Speaker 2: you said, but sometimes you got to think outside the box.
- 48:45Speaker 2: You might be able to just really hit it out
- 48:47Speaker 2: the park with people that nobody knows in a series
- 48:51Speaker 2: like that, Like you know what I'm saying, that's a
- 48:52Speaker 2: perfect example of a series that was on a major
- 48:54Speaker 2: TV network with random people that was extremely successful.
- 48:58Speaker 3: Absolutely.
- 48:59Speaker 5: I was at a school last week and I was
- 49:02Speaker 5: telling him that this is me and my friends. We
- 49:04Speaker 5: were like downtown Atlanta. This guy comes up, what really
- 49:07Speaker 5: well spoken. He said, would you gentlemen have to happen
- 49:10Speaker 5: to have any money? Just trying to get something to eat?
- 49:13Speaker 5: I'm like, sure, no problem, but I'm asking, I'm asking questions.
- 49:16Speaker 5: I'm like, yo, because you're so well spoken, you can
- 49:18Speaker 5: tell he's like educated. And I was like, yo, yeah,
- 49:21Speaker 5: I'll give you the money, but I just need a conversation.
- 49:23Speaker 5: How did you get here? So long story short, he
- 49:24Speaker 5: was like yo man? I was He didn't say yo man.
- 49:27Speaker 5: He was like a professional. He said, well, actually I
- 49:30Speaker 5: had a really really good job. And what happened was
- 49:33Speaker 5: my coworkers used to ask me to come out to
- 49:36Speaker 5: hang out with him and party after work. But I
- 49:38Speaker 5: don't always say no, you don't go home to my
- 49:40Speaker 5: family things of that nature. But one time he asked
- 49:42Speaker 5: me to come out to a party and I say yes,
- 49:44Speaker 5: So I'm hanging out and it just surprised me. All
- 49:47Speaker 5: I'm doing cocaine. He's like, yo, wow, this is this
- 49:50Speaker 5: is crazy. Well, I mean they asked him. He's like, no,
- 49:54Speaker 5: I'm not doing that. He's like, thought my thought process.
- 50:02Speaker 5: But he's like, y'all, I'm not doing that. And look,
- 50:04Speaker 5: they kept asking my man. He's like, yo, every time
- 50:07Speaker 5: you go out, he's like, yo, you want to try it?
- 50:09Speaker 3: Just just one hair? He's like, no, I'm good. And
- 50:12Speaker 3: he said, man.
- 50:12Speaker 5: This went on prize six months to a year, and
- 50:15Speaker 5: one time, one day I said I'll try it. And
- 50:18Speaker 5: it wasn't that bad because I'm looking at these people.
- 50:20Speaker 5: They do cocaine every day. It is a regular life.
- 50:23Speaker 5: Yeah yeah, social drunk bro, Yes, it's social like they
- 50:27Speaker 5: still got their job. They ain't all stressed out. How
- 50:30Speaker 5: I'll see it on TV. And he said, what happened was,
- 50:33Speaker 5: you know, I tried it at one time and it
- 50:35Speaker 5: was cool. So I started hanging out with them more
- 50:37Speaker 5: now that I tried it. You know what I'm saying.
- 50:39Speaker 5: I never o d but I just I did it again.
- 50:42Speaker 5: And what happened was I started, I enjoyed it, and
- 50:44Speaker 5: I started doing it by myself just as a recreational thing.
- 50:47Speaker 5: I'm sure they did too, and I guess it's it's work.
- 50:50Speaker 5: Performance started to slip a little bit, and he said, uh,
- 50:54Speaker 5: you know, I kept coming in late things that that nature,
- 50:55Speaker 5: and they fired me. And my wife knew exactly why
- 50:57Speaker 5: they fired me, so she left me. So what happened
- 51:00Speaker 5: was the long story short. I couldn't get a job
- 51:03Speaker 5: because I couldn't kick the habit, and I found myself
- 51:06Speaker 5: here asking you for money. So I asked the kids
- 51:09Speaker 5: in the school where did it happen, Like at what
- 51:14Speaker 5: point did he make the mistake? And some kids like, oh,
- 51:16Speaker 5: when he tried it. It wasn't when he tried it,
- 51:19Speaker 5: it was once he got in that environment, and you can't.
- 51:22Speaker 5: It's hard to do the right thing in the wrong environment. Conversely,
- 51:26Speaker 5: it's hard to do the wrong thing in the right environment.
- 51:29Speaker 5: If say, you drink and the people here don't drink,
- 51:31Speaker 5: it's hard for you to just order a drink.
- 51:33Speaker 2: Yeah, you feel uncomfortable.
- 51:34Speaker 5: You feel uncomfortable. But conversely, it's hard to be the
- 51:38Speaker 5: person that doesn't drink in a room for the drinkers.
- 51:40Speaker 5: It just doesn't not saying drinking is wrong or anything
- 51:43Speaker 5: like that, but for the kids. That was my example,
- 51:45Speaker 5: But it was the environment. So I gave this whole
- 51:47Speaker 5: presentation on environment and it was real. But I wouldn't
- 51:51Speaker 5: have got it if I interviewed the homeless guy.
- 51:53Speaker 2: That's powerful, very deep, very deep.
- 51:57Speaker 3: It got.
- 52:05Speaker 2: So all right, can we talk about e complex? Because
- 52:08Speaker 2: uh yeah, thank you. We actually did. We did. We
- 52:10Speaker 2: did our workshop at your events. Very it's a very
- 52:13Speaker 2: dope And the thing about it was actually in d
- 52:15Speaker 2: C and we was talking in d C and I
- 52:21Speaker 2: was telling somebody about your your the thing, and they're like, oh, yeah,
- 52:25Speaker 2: he got an interesting thing this before I saw it,
- 52:27Speaker 2: and they're like, you know, it's a warehouse that he
- 52:29Speaker 2: converted into an event space. And I didn't fully understand
- 52:33Speaker 2: like the concept until I actually saw it, and I'm like, oh,
- 52:36Speaker 2: this is a warehouse that's actually converted into a creative workspace,
- 52:40Speaker 2: Like how did that come about? How did you get
- 52:42Speaker 2: a work that's pretty big? Location?
- 52:44Speaker 3: Like we're looking for it. I mean, here's a crazy
- 52:47Speaker 3: thing I do.
- 52:48Speaker 5: I was doing vision board parties every year and I
- 52:51Speaker 5: drew out this like thing called Entrepreneurship Complex. It was
- 52:55Speaker 5: like years before I actually built it. And what happened
- 52:58Speaker 5: was I was doing this coaching program. I was like
- 53:01Speaker 5: charging maybe three hundred dollars a month and I had
- 53:03Speaker 5: like eight clients, and I was like, yo, I'm getting
- 53:06Speaker 5: tired of coaching. So this one young lady, Janee came
- 53:10Speaker 5: up to me and was like, Yo, I want you know,
- 53:12Speaker 5: I'm thinking about being an entrepreneur and I just want
- 53:14Speaker 5: to like be around entrepreneurship. She came to my chios.
- 53:16Speaker 5: I had a chios at this moment, and we just
- 53:19Speaker 5: started working together on my nonprofit. She's like, yo, I'm
- 53:22Speaker 5: I work in finance. I can help out. I'm like
- 53:24Speaker 5: all right, cool. So we just start working together. And
- 53:27Speaker 5: then another guy, Brandon, came to me and said, Yo,
- 53:29Speaker 5: I've been watching all your videos and I'm a videographer.
- 53:33Speaker 5: I don't know if you need video help, but I
- 53:35Speaker 5: mean I'd love to be a part like anything I
- 53:37Speaker 5: could do, because you helped me quit my job watching
- 53:39Speaker 5: your videos.
- 53:40Speaker 3: I'm like, all right, bet you don't on the squad.
- 53:42Speaker 5: So we just got together and I'm like, yo, I'm
- 53:46Speaker 5: gonna I want to build a coaching program. I just
- 53:48Speaker 5: don't want to do it myself. So if you two
- 53:50Speaker 5: would help me build it, we could split all the money.
- 53:53Speaker 5: So we built it and split all the money. Then
- 53:55Speaker 5: I'm like, Yo, the next thing we got to do
- 53:57Speaker 5: is I want this event space. It's a dream of
- 53:59Speaker 5: mine I wrote down three years ago. I'm like, let's
- 54:01Speaker 5: start looking for it. And I said, well, let's just
- 54:04Speaker 5: take the money from the coaching program and put it
- 54:06Speaker 5: into the space. So for a while, and we had
- 54:09Speaker 5: like one hundred and fifty people in the coaching program
- 54:13Speaker 5: for months, we didn't take any money for ourselves. We
- 54:16Speaker 5: put the money into the space. So it costs about
- 54:18Speaker 5: ninety thousand dollars cash. You pay, you pay cash for
- 54:21Speaker 5: absolutely absolutely, I mean we're leasing it. But it was open,
- 54:24Speaker 5: like there was nothing there. So but the buildout was
- 54:27Speaker 5: so expensive and shouts out to the lady the landlord.
- 54:30Speaker 5: He kind of helped out with it. But we came
- 54:32Speaker 5: together to build a coaching program, rolled the money into
- 54:35Speaker 5: a event space, and now we all equally own it together.
- 54:39Speaker 2: That's dope, and that's the power of working together.
- 54:42Speaker 3: Facts all money into yeah.
- 54:44Speaker 2: All right. Well, in the last second, we're gonna talk
- 54:46Speaker 2: about what we everybody's waiting for. What we're waiting for. Yes, yeah,
- 54:51Speaker 2: So and before I go, ladies and gentlemen say say
- 54:56Speaker 2: no to drugs.
- 54:58Speaker 3: This is no no. This is a say service announcement.
- 55:02Speaker 2: Good folks responsibly act accordingly.
- 55:05Speaker 3: Yes, that's all model.
- 55:07Speaker 2: All right. So in the last second, we're going to
- 55:09Speaker 2: talk about real social proof conference and this is something
- 55:13Speaker 2: that you are CEO. The title I get, yeah head
- 55:20Speaker 2: So you put together conference in Atlanta, and you got
- 55:25Speaker 2: a lot of heavy hitters, you got a lot of
- 55:26Speaker 2: EYO alumni. Max Maxwell missed the two weeks out, Alex
- 55:30Speaker 2: good Energy, Neamyah Davis. We will actually be there as well.
- 55:36Speaker 3: Tea, I got so many questions for y'all.
- 55:39Speaker 2: We're teaching a workshop on how to build the podcast.
- 55:42Speaker 2: So you got Eric Thomas's headliner. So you put together
- 55:45Speaker 2: how many how many people do you have presenting.
- 55:47Speaker 3: Us right now?
- 55:48Speaker 5: Have sixty three sixty three, Yeah, sixty three, six figure,
- 55:52Speaker 5: seven figure multi millionaire and a black billionaire coming to teach.
- 55:56Speaker 5: Who's a billionaship his name is Melvin Nunnery. My man, yo,
- 56:00Speaker 5: he's so genius. He built the company and sold thirty
- 56:05Speaker 5: percent of the company from one point four billion dollars
- 56:09Speaker 5: to the Chinese government. But you gotta watch the interview,
- 56:12Speaker 5: it's crazy. So he built a company called scholar Me
- 56:15Speaker 5: where it's a recruiting it's a recruiting app that connects
- 56:18Speaker 5: like kids to college scholarships. So I guess he was
- 56:22Speaker 5: having a conversation with the Chinese government and he built
- 56:25Speaker 5: a separate entity, scholar Me International, and sold thirty percent
- 56:30Speaker 5: of the separate entity for one point four billion, so.
- 56:34Speaker 3: Chinese kids get scholarships to come hold on.
- 56:38Speaker 5: He built a company, yeah, that he owns a one
- 56:41Speaker 5: hundred percent of, then built another company and sold a
- 56:45Speaker 5: portion of that for one point four billion, but still
- 56:48Speaker 5: owns the initial company.
- 56:50Speaker 2: So it's like a replica of the original company.
- 56:52Speaker 3: That's amazing. That's amazing.
- 56:54Speaker 5: Yeah, So he's like the bridge for Chinese kids too,
- 56:58Speaker 5: you know, for the States and vice very and things
- 57:00Speaker 5: of that nature.
- 57:01Speaker 3: And uh yeah, brilliant. Du second business did a billion
- 57:04Speaker 3: one point that's beyond the pressive.
- 57:07Speaker 5: That's impressive, beyond come on. He's yeah, he's in the building.
- 57:11Speaker 5: So from me asking, yo, you want to be on
- 57:14Speaker 5: the podcast, here's well, here's the crazy, here's what's wild. No, Lie,
- 57:18Speaker 5: I can't make this up. He joined my coaching program.
- 57:22Speaker 5: It was ninety seven dollars a month, and uh, he
- 57:25Speaker 5: joined the coaching program.
- 57:27Speaker 3: So you were coaching him? He was just yeah. So
- 57:28Speaker 3: it was on the morning.
- 57:30Speaker 5: Then he jumped on. He said, y'all, I love your stuff.
- 57:32Speaker 5: And he just came on and I just thought it
- 57:34Speaker 5: was another person. He's like, yo, man, I just sold
- 57:36Speaker 5: my company for a billion. Man, you're gonna follow me back?
- 57:38Speaker 5: I said, what? Of course, I didn't know who he was.
- 57:41Speaker 3: And yeah.
- 57:42Speaker 5: So from the content, he loved Dorito Day's videos. He
- 57:45Speaker 5: loved the podcast things of that nature. So that's why
- 57:47Speaker 5: I'm telling everybody just be active. You never know who's watching.
- 57:50Speaker 5: And he joined and I realized, Yo, this guy is amazing.
- 57:55Speaker 5: So I'm like, yo, you need to come on the podcast.
- 57:59Speaker 5: And from there, like the relationship has just been amazing.
- 58:02Speaker 5: Sounds like somebody we need to know facts.
- 58:04Speaker 2: Facts, So how does it work as far as putting
- 58:07Speaker 2: together a conference, because it's like conferences are real big
- 58:10Speaker 2: right now, so and all that stuff like that. So
- 58:11Speaker 2: this is really big. You got sixty percenters two days,
- 58:14Speaker 2: You got a huge space in Atlanta. So what's the
- 58:17Speaker 2: finances behind that? Like how do you put together? You
- 58:20Speaker 2: have insurance, you gotta pay in installments, Like, how do
- 58:24Speaker 2: you do that?
- 58:26Speaker 3: First off, I would I would definitely give it to you.
- 58:29Speaker 5: But first off, I don't recommend conferences, man, cause it's
- 58:32Speaker 5: like it's literally one of the only things where you
- 58:35Speaker 5: will incur a public l Like if you start a podcast,
- 58:39Speaker 5: nobody really knows how many subscribers you have, or you
- 58:41Speaker 5: have a product, nobody knows how many sold. But if
- 58:44Speaker 5: you put on an event and nobody's there, you take
- 58:48Speaker 5: that l publicly. Yeahing. So it's a scary thing. But
- 58:52Speaker 5: so just to run through the numbers. Last year we
- 58:55Speaker 5: did it, I think I might have spent fifty eight
- 58:58Speaker 5: thousand dollars on the venue. I spent fifty five hundred
- 59:01Speaker 5: per day, and I gave like the speakers like a
- 59:06Speaker 5: little bit of money, because I mean, how do you
- 59:08Speaker 5: pay that many speakers to come? But yeah, the biggest
- 59:13Speaker 5: thing is the venue, all the stuff that comes with
- 59:15Speaker 5: the venue. And you gotta watch the venue because they'll
- 59:18Speaker 5: give you the space. But they're gonna charge you for electricity,
- 59:20Speaker 5: they're gonna charge you for internet, they're gonna charge you
- 59:22Speaker 5: for like different drops. They're gonna they charge you for everything.
- 59:25Speaker 5: They charge you for staging things of that nature. So
- 59:27Speaker 5: you gotta find the venue that works well. But this
- 59:29Speaker 5: one right here, the venue was it's eleven thousand dollars
- 59:34Speaker 5: a day, so it's twenty two thousand for the two days.
- 59:37Speaker 5: But I'm coming in early to set up and they're
- 59:40Speaker 5: charging me half a day, which is fifty five hundred,
- 59:42Speaker 5: So twenty seven five just for the venue.
- 59:47Speaker 3: The production.
- 59:48Speaker 5: I can't even say how much the production is because
- 59:51Speaker 5: the guy that's doing a production, one stop production shout out.
- 59:54Speaker 5: They do huge events like a three c Yeah you
- 59:56Speaker 5: heard of So he produced a whole A three he does,
- 1:00:00Speaker 5: he does if it's for Coca Cola, everything like huge.
- 1:00:02Speaker 5: I'm talking about lights, camera, action, smoke, all that kind
- 1:00:05Speaker 5: of stuff. He does the whole thing. But what's interesting
- 1:00:08Speaker 5: he gave me. He gave me a really good number.
- 1:00:11Speaker 5: But I'll just say it's over twenty five thousand, okay,
- 1:00:14Speaker 5: But what he's doing for me is, you know, one
- 1:00:17Speaker 5: hundred thousand dollars production. But The crazy thing is this
- 1:00:20Speaker 5: is the same guy who when I was working at
- 1:00:22Speaker 5: the cheesecake factory would come in and buy wristbands while
- 1:00:24Speaker 5: I was working there.
- 1:00:26Speaker 2: Yeah, so like.
- 1:00:27Speaker 5: It's impressive for him to see like the growth and
- 1:00:29Speaker 5: you're like, yo, I'm gonna work with you because I
- 1:00:31Speaker 5: want to see you grow. It's the story and the
- 1:00:33Speaker 5: relationships behind it. But then I had to I had
- 1:00:36Speaker 5: to book et, I had to book the big homie
- 1:00:39Speaker 5: saying that's my guy.
- 1:00:40Speaker 3: But it's it's business at the end of the day.
- 1:00:42Speaker 5: And it feels good because I was on tour with
- 1:00:44Speaker 5: him twenty seventeen and he paid me every city that
- 1:00:47Speaker 5: we went to.
- 1:00:47Speaker 3: So that relationship working at the cheesecake factory, no, CJ.
- 1:00:53Speaker 3: So CJ, it's crazy, all right.
- 1:00:56Speaker 5: So I went to I went to college with a
- 1:00:58Speaker 5: guy named DJ Infamous, Huge DJ in Atlanta from Lansing, Michigan,
- 1:01:02Speaker 5: and him and CJ went to school together. But me
- 1:01:06Speaker 5: and Infamous went to college together. We moved from Alabama
- 1:01:09Speaker 5: and m to Atlanta together. Right, So this he was
- 1:01:12Speaker 5: working at Media Plays, still on the Media Players like
- 1:01:15Speaker 5: a little you know, it was a little almost like
- 1:01:17Speaker 5: a circuit city, right, My man's working making like eight
- 1:01:19Speaker 5: dollars an hours. Crazy, but he's on the radio every
- 1:01:22Speaker 5: day too, so his story is amazing. But he, you know,
- 1:01:25Speaker 5: started building in his career and he bought a house,
- 1:01:28Speaker 5: and CJ would come to his house, and I would
- 1:01:30Speaker 5: come to his house all the time, and we'd see
- 1:01:32Speaker 5: each other over there, and CJ would see me wearing
- 1:01:34Speaker 5: my sleepers for circus gear and always talking about it,
- 1:01:36Speaker 5: always grinding, like really you never know who's watching, Always grinding,
- 1:01:40Speaker 5: like always positive, never like getting drunk and all that
- 1:01:43Speaker 5: kind of stuff. So one day he called me like, yo, man,
- 1:01:47Speaker 5: I'm working with a guy named Eric Thomas and he
- 1:01:49Speaker 5: has some of the same messages that your T shirts
- 1:01:52Speaker 5: portray and I want to give him some shirts. I'm like,
- 1:01:55Speaker 5: all right, cool, And at this point I never heard
- 1:01:57Speaker 5: of him, but he sent me some videos and I'm like, Yo.
- 1:02:01Speaker 3: This dude's dope awesome.
- 1:02:02Speaker 5: So I give him some shirts and he actually pays
- 1:02:05Speaker 5: for him, Like I ET impacted me so much through
- 1:02:08Speaker 5: the videos. I was like, yo, I'll just give them
- 1:02:10Speaker 5: to you, like yo' it's on me. But CJ actually
- 1:02:13Speaker 5: gave me some money for him. So me and CJ
- 1:02:16Speaker 5: is still cool. But I forgot. I gave him the shirts.
- 1:02:18Speaker 5: One day I was I went to the club, I
- 1:02:20Speaker 5: came home. It was like five in the morning. Coming home,
- 1:02:22Speaker 5: four or five in the morning. You're not laying against down.
- 1:02:26Speaker 5: My boy called me like, while I'm going to I'm
- 1:02:28Speaker 5: just getting in the beg going to sleep. He's like, yo,
- 1:02:30Speaker 5: did you see the video the Et drop. I'm like, bro,
- 1:02:34Speaker 5: it's five in the morning. I don't bru When he
- 1:02:36Speaker 5: said it, I wasn't even thinking who Et was because
- 1:02:38Speaker 5: I have a relationship with CJ. But I woke up
- 1:02:41Speaker 5: the next morning and my website had mad orders and
- 1:02:44Speaker 5: they were still coming in, like every couple of minutes,
- 1:02:47Speaker 5: another order, ding ding dy.
- 1:02:48Speaker 3: I'm like, what is this video? So Et made a video.
- 1:02:51Speaker 5: Called sleep is for Suckers and wore one of my
- 1:02:53Speaker 5: hoodies and from then on it's just that relationship that's dope.
- 1:02:59Speaker 4: So the conference it's gonna be how's this looking? Sixty
- 1:03:03Speaker 4: three speakers are people in different room? How's this conference
- 1:03:06Speaker 4: going to look? So I go to a lot of conferences.
- 1:03:10Speaker 5: That's why I feel comfortable charging people for conferences because
- 1:03:12Speaker 5: I pay right. There are a bunch of people that
- 1:03:15Speaker 5: they want to charge people for coaching, but they don't
- 1:03:17Speaker 5: pay for coaching, which is strange to me, you know
- 1:03:20Speaker 5: what I mean. But I go to conferences and a
- 1:03:23Speaker 5: lot of them are a bunch of people. To say,
- 1:03:25Speaker 5: a thousand people in a room. There's somebody on stage,
- 1:03:27Speaker 5: they're gonna speak, and then when they get off stage,
- 1:03:30Speaker 5: somebody else goes on stage, then somebody else. But that
- 1:03:33Speaker 5: thousand people may not need the third speakers information, right,
- 1:03:36Speaker 5: and they're waiting for the next person, right. So we're
- 1:03:39Speaker 5: allowing you to customize your own experience. So there's a
- 1:03:42Speaker 5: huge platform. In the beginning, we're gonna start it off
- 1:03:44Speaker 5: all together some games, fun, networking, things in that nature,
- 1:03:47Speaker 5: but then it breaks off into different workshops, breakout sessions.
- 1:03:50Speaker 5: So we got forty no, we have fifty two different
- 1:03:54Speaker 5: sessions now. So whether it's for people who want to start,
- 1:03:58Speaker 5: grow and scale their business. So for people that want
- 1:04:01Speaker 5: to start, they don't know what they want to do,
- 1:04:03Speaker 5: but they know what they want to be an entrepreneur,
- 1:04:05Speaker 5: so they might listen to the EYL workshop where Yo,
- 1:04:07Speaker 5: I'm thinking about starting a podcast.
- 1:04:09Speaker 3: That might be a way to start business.
- 1:04:11Speaker 5: I want to go to Alex's workshop where he's gonna
- 1:04:13Speaker 5: teach me how to get into the trucking industry. Max
- 1:04:16Speaker 5: Maxwell and Tommy Holt Jr.
- 1:04:17Speaker 3: Real Estate.
- 1:04:18Speaker 5: So people that want to start their business, the next
- 1:04:20Speaker 5: group of people that want to grow with their business.
- 1:04:23Speaker 5: They might be an author, or they might be in
- 1:04:26Speaker 5: their business, but they have no idea what they're doing.
- 1:04:28Speaker 3: They're reaching the ceiling and they just can't get past it.
- 1:04:31Speaker 5: So they need to learn the fundamentals of branding, marketing,
- 1:04:35Speaker 5: how to run Facebook as Bonifacial Gunties speaking on that,
- 1:04:40Speaker 5: the mindset of getting past your current level of success
- 1:04:45Speaker 5: or just starting to grow. So we got a bunch
- 1:04:47Speaker 5: of workshops on growing and then scaling where it's a
- 1:04:50Speaker 5: little more like detailed stuff for getting your website to
- 1:04:56Speaker 5: convert or copywriting that's really huge, or how to put
- 1:04:59Speaker 5: together a fun a funnel system. Now, somebody that's starting
- 1:05:03Speaker 5: a business, they don't necessarily need to be learning funnels
- 1:05:05Speaker 5: right now or the psychology behind funnels or even ads.
- 1:05:10Speaker 5: But so that group of people start growing. Scale fifty
- 1:05:15Speaker 5: two workshops one two, three I think four keynote, four
- 1:05:21Speaker 5: keynote speakers.
- 1:05:22Speaker 3: So everybody just drows up a schedule.
- 1:05:23Speaker 5: And that and they go they fall get running concurrent
- 1:05:26Speaker 5: with each other, four at the same time. So first day,
- 1:05:30Speaker 5: two keynotes, then four workshops going on, and then the
- 1:05:33Speaker 5: next day one keynote, workshops all day four going on
- 1:05:37Speaker 5: at the same time, and then we got CJ doing
- 1:05:39Speaker 5: a keynote and.
- 1:05:40Speaker 2: Et with your goal as far as people.
- 1:05:42Speaker 3: Seventeen hundred seventeen hundred.
- 1:05:46Speaker 5: But the problem is the tickets are only two hundred dollars,
- 1:05:49Speaker 5: so some people may look at it as it's only
- 1:05:52Speaker 5: two hundred dollars. How impactful could it be? I went,
- 1:05:56Speaker 5: I went to click Funnels. The joint was one thousand dollars.
- 1:05:59Speaker 5: It was an amazing conference, but I came with my notes,
- 1:06:02Speaker 5: took it really seriously because we invested a thousand dollars.
- 1:06:05Speaker 5: But sometimes, especially with our people, low price point doesn't
- 1:06:11Speaker 5: necessarily they don't look.
- 1:06:13Speaker 3: At it as value. So for two whole days, you.
- 1:06:16Speaker 5: Get to be in the room with six figure, seven
- 1:06:18Speaker 5: figure multi millionaires and a billionaire for two whole days,
- 1:06:21Speaker 5: amongst seventeen hundred other ambitious.
- 1:06:24Speaker 3: People that you can network with. Offer a price at Jordan's.
- 1:06:30Speaker 4: Le's that's that's crazy, like I said, and my day
- 1:06:34Speaker 4: said it the other day. It's like, yo, what would
- 1:06:36Speaker 4: it close you if you're not there? Yeah, your business bruh, right,
- 1:06:40Speaker 4: you ten years facts, you know what I mean, Like
- 1:06:42Speaker 4: you can streamline your business in a day.
- 1:06:45Speaker 2: People have to invest in education too. Investing in education
- 1:06:48Speaker 2: is not just paying for college, right, or paying for
- 1:06:50Speaker 2: a textbook. Investment in education is going to workshops, going
- 1:06:54Speaker 2: to seminars, Yeah, paying for coaching. These is all things
- 1:06:58Speaker 2: that you know, if you're serious about taking it visits
- 1:07:00Speaker 2: to the next level.
- 1:07:01Speaker 5: I believe life is just a series of decisions that
- 1:07:03Speaker 5: we make. Like whoever wherever you are right now, it's
- 1:07:07Speaker 5: because of a bunch of decisions that you made yesterday,
- 1:07:10Speaker 5: preferably like you know, over the over the years. Where
- 1:07:13Speaker 5: you'll end up tomorrow is about the decisions that you
- 1:07:17Speaker 5: make right now. So I was talking to somebody who
- 1:07:19Speaker 5: lives in Atlanta. Now, we got people coming from Hawaii, Alaska, Canada,
- 1:07:23Speaker 5: all over the world, New York Son out here. We
- 1:07:28Speaker 5: got a lot of people come to New York actually,
- 1:07:30Speaker 5: but this guy in Atlanta, he was like, Man, I
- 1:07:32Speaker 5: don't know if I can make it. Bruh, us up
- 1:07:36Speaker 5: the street from your house, Like you're you're either going
- 1:07:38Speaker 5: to be in a room where the success and all
- 1:07:41Speaker 5: the answers in the network. You're either going to be
- 1:07:43Speaker 5: in that room, or you're gonna be at the crib,
- 1:07:45Speaker 5: or you're gonna be at work, or you're gonna you're
- 1:07:47Speaker 5: gonna make some sort of decisions where I can almost
- 1:07:49Speaker 5: guarantee it's not going to be as valuable. You're just
- 1:07:52Speaker 5: making a bad decision right now. And that makes sense
- 1:07:56Speaker 5: in advance, but you don't even know what you're gonna
- 1:07:58Speaker 5: do them moth from now. I might not know you're
- 1:08:00Speaker 5: making a bad decision now and right now. Yeah, and
- 1:08:05Speaker 5: we can see like the decisions that are being made,
- 1:08:09Speaker 5: I can, and I can see why you're at not
- 1:08:11Speaker 5: not judging my men, but I can see why you're
- 1:08:13Speaker 5: in the position that you're in struggling because of the
- 1:08:17Speaker 5: decisions how you do anything.
- 1:08:18Speaker 3: It's how you do everything.
- 1:08:20Speaker 5: Like of course you're not going to make a good
- 1:08:21Speaker 5: decision to come to a valuable conference because you don't
- 1:08:24Speaker 5: make good decisions on what to do with your money.
- 1:08:26Speaker 5: You don't make good decisions to do with your relationships.
- 1:08:29Speaker 5: It's just a habit.
- 1:08:31Speaker 2: David, appreciate you, bro. That was powerful man. Can you
- 1:08:35Speaker 2: tell the people how to contact you, how to get information,
- 1:08:38Speaker 2: how to buy tickets to Real Social Proof. All of
- 1:08:40Speaker 2: that information.
- 1:08:41Speaker 5: Absolutely realsocialproof dot com. Get your tickets right now. My
- 1:08:46Speaker 5: instagram is at sleep is for suckers with the number four.
- 1:08:49Speaker 5: You can follow an Instagram page of the conference and
- 1:08:51Speaker 5: see who's going to be there at Real Social Proof.
- 1:08:55Speaker 2: Everybody at this table will be there. Sure, make sure
- 1:08:58Speaker 2: you come to our workshop pull up need we need
- 1:09:00Speaker 2: to have that feel. We don't want to have one
- 1:09:03Speaker 2: person there while we present that.
- 1:09:05Speaker 3: I'm sure crazy, Like, how do y'all man? I can't?
- 1:09:10Speaker 5: I just want y'all want my podcast, because how do
- 1:09:12Speaker 5: you start with the idea none of y'all got a
- 1:09:15Speaker 5: background of podcasting and grow it to over sixty thousand subscribers.
- 1:09:20Speaker 5: There are some people right now that's listening like, yo,
- 1:09:22Speaker 5: I would love to do what they're doing. Well, they're
- 1:09:25Speaker 5: gonna tell you exactly.
- 1:09:27Speaker 2: That's the perfect that's the perfect pitch. We like our
- 1:09:30Speaker 2: secrets for the Real Social Proof conference, and it's gonna
- 1:09:33Speaker 2: be a lot of EYL alumni in the people that's
- 1:09:36Speaker 2: listening to the to the show. If you follow the
- 1:09:38Speaker 2: show and your fans of your Leisure, you know about
- 1:09:41Speaker 2: Max Max, Well you know about asking Energy, you know
- 1:09:43Speaker 2: about missing two weeks out. You know about me and
- 1:09:45Speaker 2: Mayah Davis. And there's a bunch of other I think
- 1:09:47Speaker 2: there's some more Lia alumni that's gonna be on the biling.
- 1:09:50Speaker 3: We got future EYL, We're.
- 1:09:55Speaker 2: Gonna be networking. I'm gonna beat networking for sure. I
- 1:09:58Speaker 2: need to get by the face.
- 1:10:02Speaker 3: Yeah, look for and I got a shot. Man came
- 1:10:04Speaker 3: out with me.
- 1:10:05Speaker 5: Uh CASRA the only the only African American owned payment
- 1:10:10Speaker 5: processing company on the planet. Like started like I'm talking
- 1:10:15Speaker 5: one hundreds of employee, hundred of employees, one hundred employees,
- 1:10:19Speaker 5: like in going through And I interviewed him too, going
- 1:10:23Speaker 5: through how you navigate these waters with the name of
- 1:10:26Speaker 5: the company h EC Processing Electronic commercework Now Network.
- 1:10:34Speaker 3: So he'll be there. And here's the crazy thing.
- 1:10:36Speaker 5: He's an African American in in like uh a business
- 1:10:42Speaker 5: model where blacks don't trust blacks. So he was just
- 1:10:46Speaker 5: telling me, like, yo, ninety eight percent of his clients
- 1:10:50Speaker 5: aren't African American. And he's fine because he's running a business.
- 1:10:52Speaker 5: But it's like why everybody else trusts us but us.
- 1:10:59Speaker 3: Like he's processing billions of dollars? You feel me?
- 1:11:02Speaker 5: So Taylor, I have a give plug. He's like, Yo,
- 1:11:06Speaker 5: you're coming up there. He's like, Yo, you're flying up
- 1:11:08Speaker 5: to New York. He said, I'm coming. I said, for sure.
- 1:11:12Speaker 2: Now it's gonna be a vibe man. Like I said,
- 1:11:13Speaker 2: I'm looking forward to seeing all of our previous alumni
- 1:11:16Speaker 2: and then making relationships with new people.
- 1:11:19Speaker 4: Some people we got to connect you with out there
- 1:11:20Speaker 4: in Atlanta. Yeah, yeah, well talk about that.
- 1:11:23Speaker 2: Yeah, Atlanta is always home. So all right, Troy house Keeping.
- 1:11:26Speaker 4: Yeah, shot everybody on Patreon dot com, y'all know that's
- 1:11:29Speaker 4: our probably pay program. The support has been amazing, man,
- 1:11:32Speaker 4: and like I said, it allows us to do a
- 1:11:34Speaker 4: lot of things, allows us to go to conferences, allows
- 1:11:36Speaker 4: us to go all over the country, man, to spread
- 1:11:39Speaker 4: the world of financial literacy. And so shout everybody that's
- 1:11:41Speaker 4: been supporting on them and everybody that's supporting the merch
- 1:11:45Speaker 4: you know as the civil liabilities that is ours, that
- 1:11:47Speaker 4: is ours.
- 1:11:48Speaker 2: We have seen a lot of people, we have seen
- 1:11:51Speaker 2: something a lot of jack and a lot of people taking.
- 1:11:55Speaker 3: We ain't gonna mention names.
- 1:11:56Speaker 4: Our lawyers will be in touch, but shout everybody that
- 1:11:59Speaker 4: has supported the merch. Eyl University as well, and everybody
- 1:12:02Speaker 4: that has been using EYL experience to h get in
- 1:12:05Speaker 4: contact with us as far as our events.
- 1:12:08Speaker 3: We appreciate y'all.
- 1:12:09Speaker 2: We love y'all.
- 1:12:09Speaker 3: And everybody on YouTube too. Shout everybody that's on YouTube.
- 1:12:12Speaker 3: We read all your comments.
- 1:12:14Speaker 2: We love it.
- 1:12:15Speaker 3: Keep liking, keep subscribing, keep commenting.
- 1:12:16Speaker 2: We appreciate it. Yeah, if you see anybody with Billy,
- 1:12:20Speaker 2: let us know. O dB says, shame on a lot
- 1:12:25Speaker 2: of people. Man, it's unbelievable. My thing is just the
- 1:12:28Speaker 2: original and you'll be respected for it. Don't take somebody
- 1:12:32Speaker 2: else's idea, but good thing that we practice what we
- 1:12:34Speaker 2: preach and we do have it trademark, So don't play yourself.
- 1:12:39Speaker 2: You will beat a letter from our attorney. Seen the
- 1:12:41Speaker 2: purpose attorney. But yes, So the book tip of this
- 1:12:45Speaker 2: week is Dreams are Built Overnight and that phenomenal, phenomenal. Yeah,
- 1:12:53Speaker 2: you want to talk about that book from me?
- 1:12:54Speaker 5: Absolutely, So it's called Dreams Are Built Overnight how to
- 1:12:57Speaker 5: create a bridge between your day job and your day
- 1:13:00Speaker 5: So it's all the nuances that I used to make
- 1:13:04Speaker 5: that transition, like one hundred dollars off days or free
- 1:13:07Speaker 5: lunch where my goals just take people to lunch. I
- 1:13:09Speaker 5: have much, but I needed the information, so I take
- 1:13:11Speaker 5: people to lunch. There's a whole bunch of gyms in there,
- 1:13:16Speaker 5: practical steps on how to make that transition from your
- 1:13:19Speaker 5: job to your dream. So I've had literally most people
- 1:13:24Speaker 5: who read it, they're telling me like, yo, I've never
- 1:13:27Speaker 5: I haven't read a book since high school.
- 1:13:29Speaker 3: I'm talking about grown men. He was like, yo, I
- 1:13:30Speaker 3: finish your book in the night. That's crazy. He's like,
- 1:13:34Speaker 3: I know him. I read his book. He used to
- 1:13:36Speaker 3: the chief said, Yo, bro, I read that book. Bro.
- 1:13:40Speaker 4: I was like, he's gonna he's gonna be all over
- 1:13:46Speaker 4: with us.
- 1:13:47Speaker 2: That's street trapper. All right, Well that is that. We'll
- 1:13:52Speaker 2: see you next week. Thank you for rocking with us. Piece.
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