Relationship issues in agencyland and the case of the disappearing media jobs
Welcome to a special relationship issue of the Mumbrellacast, where we look at the delicate dance between creative agencies and clients, and the harried, hurried waltz between media agencies and media salespeople.
BMF and Westpac announced their divorce this week after just one year. Both are claiming they initiated the breakup, due in no small part to Mumbrella's own investigations into the matter. BMF fired the first shot, as far as we can tell, but isn't it rather unusual for an agency to fire a client? We discuss.
A nicely timed study from marketing consultancy We Grow came out this week…
The skinny
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