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From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content
Melissa Ryan, Senior Digital Marketing Manager at Federated Hermes, moved a global investment manager's website onto Optimizely and found the technology was the easy part. She joins Greg Kihlström at Opticon.
A migration surfaces the questions nobody had to answer before. Who owns a page, who signs off, and what finally gets retired all become unavoidable once the platform changes — and settling them is harder than the build.
Segmentation runs on self-declaration until it doesn't. Financial advisors, institutional investors, and individual investors need genuinely different content, and Ryan…
The skinny
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