Latest / The Magic Guys / History of the Magic Kit! #247
Transcript
- 0:00They're guys. They do magic. They are the Magic Guys.
- 0:09Oh, come on. He doesn't want to focus. Do it. It only wants to go on my face.
- 0:15Hello, ladies and gentlemen. Welcome to episode 247 of the Magic Guys.
- 0:20I'm Josh. I'm B1 and to my left is B2.
- 0:24Hi, I'm Nick K, also known as B2. and was Doug B3, I suppose?
- 0:31Yeah, look, Doug's here. He's just running the magic shop right now, but he would be B3, yeah.
- 0:36And for those listening, what I'm referencing to is I'm not wearing a hat today
- 0:39because it's so hot in Australia right now that I have the ceiling fan on and
- 0:44it's literally going to keep me cool and my camera cool.
- 0:49So this is, you're not going to be able to tell the difference between Nick
- 0:53and I if you're watching in video, except for he's wearing a red shirt and I'm
- 0:56wearing our Trust the Slight T, yeah boy!
- 1:00Which you can obviously get at themagicguyshow.com. Nick, how are you today,
- 1:05my friend? Living the dream, my dude. It is.
- 1:08You're right. It is, my. We just said this in the show. I knew it.
- 1:11You're going to keep singing. Yeah, weird.
- 1:14That's funny. That's funny. Oh, look at our friends in the chat,
- 1:18Nick, who we got here today on this magical Tuesday, Monday.
- 1:22Oh, we have our friend Thomas Conger in the chat. Good to see you,
- 1:24bud. And thank you for reaching out to me over the weekend. We have Scotty Link.
- 1:27We have Mike. We have Herbert.
- 1:29Good to see you, buddy. We have the Mystery Buck Studio.
- 1:32Tim Askin, Adrian Moore.
- 1:35Guys, thank you all for being here. It's going to be an interesting chat.
- 1:39Again, we do this live. You can put your questions and so forth in there.
- 1:43Although today is going to be an interesting one because we'll be talking about history.
- 1:46So it's good to see you all here. And for the folks that are in the chat,
- 1:50we've sort of debated whether or not we address the awful elephant that's been
- 1:54lurking around the Bondi beaches.
- 1:56And we just wanted to say that a lot of you guys who listen to the podcast reached
- 2:00out to both Josh and myself to make sure we were okay with the awfulness that
- 2:03unfolded there. And we are okay.
- 2:06Our friends are okay down there as well. But there's a majority of folks who
- 2:09aren't okay due to the awful, awful attack that actually unfolded.
- 2:14So firstly, thank you for being our friends and for reaching out to us. We appreciate that.
- 2:19And for everyone who involved who is not okay, our thoughts and prayers will
- 2:24go out to you. And Josh, you want to extend on that?
- 2:27Yeah, no, thank you for reaching out. It's a scary thing to see,
- 2:30and it's scary for us to see it in our hometown.
- 2:33I immediately reached out to our friend of the show, Michael Webb,
- 2:36Magic Mike, because he lives in Bondi.
- 2:38And no kidding, he had shared a photo of him underneath the restaurant tables
- 2:43with everyone there, and it's horrible.
- 2:46But everyone in our circles that we know of are fine.
- 2:49But yeah, thoughts and prayers to everyone that's going through it,
- 2:52because it's still streets are closed off. Anyway, we're not here to...
- 2:57Be a new show but we do want to address it because it is
- 3:00it is a real thing it is really happening but we
- 3:02have a wonderful show in store for you guys everyone is well on
- 3:06our end we just want to assure you that but yeah thank you so much for reaching
- 3:09out yeah thanks thank you you brought up magic kits the other week and we were
- 3:15like oh that's interesting i wonder how long they've been around for right that's
- 3:19a good question yeah exactly because what happened folks is like Christmas is upon us.
- 3:23And I wonder how many kids are going to be getting their very first magic kit
- 3:28for Christmas. This Christmas you mean?
- 3:31That's what I mean. And so I was like, man, I wonder how long magic kits have been around for.
- 3:38I wonder how many types they are. I wonder how many people got it and actually
- 3:41started their careers because of them getting this.
- 3:46So, you know their very first kit on christmas day and there's an abundance
- 3:50of world-class famous magicians who,
- 3:54we're set on this magical path because of the magic kits. And so I ended up
- 3:57going down a rabbit hole and looking into the entire history of the magic kit
- 4:02and how it became so popular as a gift for Christmas.
- 4:06I don't have the sound. I don't have the sound effect. So that's what we're working with. Okay.
- 4:16But yeah, I, I, I look back to, I was 10 when I got my first,
- 4:20I've been given two magic kits in my life that, that played a big part in my career.
- 4:26The first one was when I was 10 and that was, I wish I had the DVD because I
- 4:31feel like it was Daryl or like someone well-known.
- 4:34Oh, proper. Teaching like, I remember learning a, it was like a matrix routine,
- 4:39but with dice because dice, you could just, you could easily just pinch into
- 4:43your palm, like to, to make them move across the table.
- 4:46And that that's like my one memory and a
- 4:49card trick that i remember learning and then the next pivotal one believe
- 4:52it or not i hate to say this but it was the chris angel magic
- 4:55kit when i was like 18 or
- 4:5819 that was the first time i got exposed to like actual like street magic like
- 5:04we're talking thread we're talking thumb tips even i didn't even i wasn't properly
- 5:09aware of it back then yeah and i remember learning haunted deck and my parents
- 5:13freaking out and i was like oh oh, okay, there's something here.
- 5:17So Criss Angel actually did help.
- 5:20Through my magic career which is surprising what about you nick buddy no i i
- 5:24didn't get into magic till i was 23 and i only just clicked over 41 so it was
- 5:30a it was a long time ago but yeah my,
- 5:33my affinity with magic was a totally different experience although i wish i
- 5:36like i wish i wish i had the opportunity to do that it just wasn't very prominent
- 5:40in my culture and i guess in my,
- 5:43i don't know poorer class that i grew up in perhaps i'm not sure but i mean
- 5:47i'm here now I'm pretty thankful for it.
- 5:49So I think in Australia, we just generally weren't exposed to a lot of magic, right?
- 5:54Like we didn't get Copperfield specials on TV or even David Blaine wasn't on like free to air TV.
- 6:02So I don't, it's, I think it's just, we were late to actually get exposed to
- 6:07it properly. I think. Yeah.
- 6:09I mean, even Nick here says that he got his first kit when he was 29 and he's 30 now.
- 6:15So my half-fire has come. That might have been a Doug Conn magic kit that morning.
- 6:21That might have been so recent.
- 6:24So here's the thing. If you ask almost any magician how they got started,
- 6:28there's a really good chance that the story begins with Christmas.
- 6:31And for many of us, magic didn't start in a theater or a magic shop or even
- 6:34a book. It started under the Christmas tree.
- 6:37It was a brightly colored box with a wand and a set of cups and balls made of
- 6:42crappy plastic and maybe a deck of cards that felt like...
- 6:47Like playing with wood chips. It was awful, right?
- 6:51But at that moment, opening a magic kit on Christmas morning has quietly become
- 6:57one of the most important entry points for a young magician to enter the art of magic.
- 7:02And here's what most folks don't actually realize about that.
- 7:05You see, magic kits, they weren't always for kids.
- 7:08They originally were, and I'll get into that, right? And they definitely weren't always magic gifts.
- 7:13So to understand how magic gifts, they became a holiday tradition.
- 7:17We need to go way back before the box and before mass production, before stores.
- 7:24And we got to go back to when like magic was still considered kind of dangerous,
- 7:28mysterious, and very adult.
- 7:30So we're going to go all the way back to the 1800s, right?
- 7:33Let me say it again, the 18th and early 19th century, where magic was not seen as cute and harmless.
- 7:39It belonged to, you know, traveling conjurers and fairgrounds and taverns and royal courts and,
- 7:45you know secret societies that was how it was very
- 7:47much done back in the day magicians guarded their secrets fiercely
- 7:51it was either like through books which were rare and expensive
- 7:54just like today and often encoded language but one of the most important texts
- 8:00was professor hoffman's modern magic which was printed in 1876 and that's a
- 8:06book that many magicians still reference today But even Hoffman wasn't writing for the children.
- 8:13It was written for like the gentlemen and the hobbyists and educated adults
- 8:17who had the leisure and leisure time and the money because those level of books
- 8:23were quite expensive at that point in time.
- 8:26But at that point in history, there was nothing for the beginner.
- 8:29There was no learn in 10 minutes easy. There was no colorful packaging. This was all books.
- 8:36The beginning point of the story, right? Because if you learn magic,
- 8:39you either had to, one, have a mentor, but have the affluence to afford these
- 8:44expensive books, or just watch
- 8:47and reverse engineer these tricks from watching professionals, right?
- 8:51So magic was exclusive by design, but then something massive happened.
- 8:57The industrial revolution. Now, suddenly through the Industrial Revolution,
- 9:02manufacturing became cheaper and printing became faster.
- 9:06And that's when literacy actually increased because it was easier to print books and so forth.
- 9:10And we effectively, through the Industrial Revolution, we ended up creating a middle class.
- 9:17And that's where the children's market was first born. Does that make sense so far?
- 9:24Yeah. So it wasn't until the middle class that, what, people could afford technology.
- 9:30These kind of gifts for each other and yeah look
- 9:33at different kinds of things so because back in the
- 9:36day yeah so back in the day would have been like the affluent and
- 9:38the farmer folk right and then we started having this real ground
- 9:41through the industrial revolution where things were being able to be manufactured and
- 9:45be manufactured cheaply enough for all to afford
- 9:48and that kind of right out so if
- 9:51there were if there were magic kits back then it was literally
- 9:54either like cups and balls made
- 9:57of gold or bloody potatoes
- 10:00and cow poo exactly right now
- 10:03in the very like very yeah and if he's even saying here that
- 10:06some of the guys have physical copies of the things we're talking about back in
- 10:09the 1920s and most of the props made back
- 10:11then actually had were like made of steel and
- 10:14metal and they were engineered to last for a very very long time
- 10:17because children at that point
- 10:20were no longer small adults because kids worked back
- 10:23then there was no like child labor laws and so forth they were all just like.
- 10:26You can lift something go get in a cave and start digging you
- 10:29know so at that point through the industrial revolution
- 10:32kids were now able to become learners and dreamers
- 10:35and future professionals and basically future consumers all
- 10:39right so at this point this is where the toys industry
- 10:43exploded all right because people
- 10:47were able to make small objects that were
- 10:50like very simple mechanics and they were basically
- 10:53in a position where they were positioned to make toys of
- 10:57all facets now i'll talk about sort of the most common toys that
- 10:59were released during that time but let's jump into the first magic kit from
- 11:04that so like you said the first ones they weren't plastic they weren't even
- 11:08colorful but they were fun right most of the apparatus that were included in
- 11:13these original first magic kits were like wooden boxes like a metal apparatus,
- 11:18the instructor, the booklets, they were like crazy dense.
- 11:22And there was very little illustration when they first, when they first started.
- 11:26And they were sold as either like a scientific amusement or like a parlor entertainment.
- 11:32That's basically how that was sold back in the day.
- 11:34Do you think when Magic Kids first hit the shelves, magicians were pissed?
- 11:40A little. A little. History suggests that it was a little bit.
- 11:45But the reason it's not exactly is because when they first came out,
- 11:49they were sold to parents and not kids.
- 11:52So they were a means of the adults entertaining the children.
- 11:56Oh, I like that. Okay. So one of the earliest companies to lean into this was
- 12:02a company called George Newman & Co., which was in London. followed by another
- 12:05company called Martinka & Co., which was based in New York.
- 12:09And these companies had an apparatus collection of not toys,
- 12:13but magical props, which included the cups and balls, linking ring,
- 12:17die box, a change bag, and this
- 12:19book of instructions. That was like their first sort of original kits.
- 12:23And they were often sold as like educational tools to help entertain and educate kids.
- 12:28So the magic market was being...
- 12:33It was more so about teaching the adults to then pass this information to the
- 12:38kids to help them build confidence, teach dexterity, and encourage them with their public speaking.
- 12:44Okay. Yeah, which is important because this is how it then became the way of
- 12:48a Christmas grift, right?
- 12:50So by the late 1800s, Christmas had become fully commercialized by that point, right?
- 12:55Where it was all about buying toys and you
- 12:59know the religious aspect was obviously still there but it was more so
- 13:02like santa's coming we're buying gifts we're promoting economy
- 13:05we're doing what we need to do right and magic had
- 13:08something that the other toys didn't have and that
- 13:11was it had like wonder mystery and transformation and a magic kit wasn't just
- 13:16a toy it was an experience and it allowed a child to be in control it allowed
- 13:21them to surprise their adults i love them to perform and also to command attention
- 13:25because in a Victorian household where children were expected to be quiet and obedient,
- 13:31magic gave them this little temporary power where they were allowed to then
- 13:34express themselves and be loud and entertain all the folks and family that were
- 13:38coming to visit during that time.
- 13:40And by the 1900s, magic sets were being advertised in Christmas catalogs that
- 13:45were displayed in department stores and they were purchased as a gift that keeps on giving.
- 13:51Doug, what's your earliest memory of a magic kit? Was that something you were
- 13:56gifted as a young New Orleans?
- 14:00That would have been in Dothan, Alabama when I was nine years old.
- 14:03We got the Top Hat magic kit.
- 14:05I grabbed one from the back that was like it. Oh, damn.
- 14:09Oh, we're going to get a little expose here. Oh, that's actually quite flash
- 14:13for the listeners. Yeah. Still wrapped in plastic?
- 14:16I assume it's a very modern version, right, Doug? No, this is probably old school,
- 14:20actually. I think it has a DVD with it, but it has like a table that's built into the kit.
- 14:27So it's got a performing surface.
- 14:30What a heck of a magic kit for 50 bucks, this thing.
- 14:33Whoa, that's solid. I also had the one that came with a top hat.
- 14:39I think that was my first one I got. But yeah, it had been eight or nine years old.
- 14:43And I lived in Dothan, Alabama at the time. So it was a pretty small town.
- 14:47And really the only place you could get magic was to go to like the Walmart
- 14:53of the time, you know, the stores that have all the toys.
- 14:56And that's how we got magic tricks.
- 15:00Yeah, well, I wish I still had mine. But I was saying to Nick,
- 15:03I'm pretty sure the one that I had would have had someone famous that I would recognize now.
- 15:08But as a 10-year-old, you just have no idea, right? Like it was probably Daryl
- 15:11as a young kid or Williamson or like someone that I just had.
- 15:16Don't know where it is now. it's gone how are
- 15:19sales at trick supply during christmas doug are they like
- 15:22is it a thing that people are really into during december
- 15:26i've actually sold certainly more than my average for magic kits and the thing
- 15:33that kept me late here was a couple of youngsters i tend you know if someone's
- 15:37got a sincere interest in magic i tend to tend to focus on a little more of
- 15:42a professional prop than,
- 15:44you know, a box of plastic things, but.
- 15:47But yeah yeah we're doing good is there
- 15:50like a litmus test of like they have to kind
- 15:53of reference a few things or show you
- 15:56a few things before you can gauge like oh yeah you're here
- 15:58for this kind of stuff or just singali deck
- 16:01i can't actually i i
- 16:04kind of judge it on the the budget of
- 16:07the shoppers you know like obviously some some
- 16:10people are gonna just want to spend 20 bucks and get as much
- 16:13as they can but if it's a family or
- 16:16you know someone that has a few bucks I'd rather
- 16:19see them get something that they're going to enjoy a lot
- 16:22more than you know a box of things that for the
- 16:24most part they won't be able to figure out yeah right and and what's the that's
- 16:30a good way to put it and what's like the best magic kit in trick supply at the
- 16:33moment is there one that's well I actually put together cons kit which is eight
- 16:39professional items so you get like three bicycle decks.
- 16:43You get a Professor's Nightmare set, a good quality rope. You get some invisible
- 16:48thread and wax, some sponge balls, magic wand, a nice cheap set of cups and balls.
- 16:55But all of these props are versatile.
- 16:58Like you can do a lot with stripper decks, fingali decks. You can do a lot with
- 17:02invisible thread. You can do a lot with magician's rope.
- 17:05So I constructed this kit with the intent of having a flexible set of professional
- 17:10apparatus and then also this kit also comes with video tutorials from yours
- 17:16truly that actually sounds what i need for my gigs this week.
- 17:21I can take that kit and go to work any day of the week as a full professional
- 17:26yeah i'm asking what says show the stocking here's what we promote for like
- 17:32you want to get a stocking stuffer for your uh,
- 17:35For your kids or your friends. Look at this thing for $15. It's got the penny
- 17:39to dime, a stripper deck, the dice, you know, the clairvoyant dice, the magic snapper.
- 17:46There's, I think, a ball and vase in here.
- 17:49This is a good cheap option, you know, if someone's looking to just get something
- 17:53for Christmas on the cheap. You've blown my mind.
- 17:56You've just revolutionized the magic kit and now just made it a magic stocking.
- 18:00For those listening it looks like a legit magic stock stocking you'd buy at
- 18:06walmart or something where it's like full of candy or whatever but this is like
- 18:09the first thing i see is 110 magic tricks with a stripper deck and then all
- 18:13these little gizmos for different vanishes actually it's a las vegas thing it's
- 18:18110 tricks with a stripper there's no deck involved.
- 18:24Dude that is the las vegas magic special that's funny
- 18:27yeah wow and and how much does one of those go for i had to raise the price
- 18:33to 15 bucks because when i was pulling them out for christmas i said 12 that's
- 18:38insane that's only 15 dollars right yeah go to trick supply sacco magic,
- 18:46yeah well that kind of leads to my next point really nicely
- 18:49because by like the early 1900s magic shifted from
- 18:51being something like exclusive from stage performers and
- 18:55something that only like wealthy parlor entertainers could do
- 18:58to something affordable that children could own so for 15 bucks to get a sock
- 19:02like that filled to the brim is absolutely awesome so and the main three reasons
- 19:07why it was actually affordable is because of the industrial manufacturing the
- 19:13department stores and the rise of Christmas as a commercial event.
- 19:18And obviously, the association with the magic of Christmas as well.
- 19:23So it was not only something that
- 19:25you watch now, it was something you can actually wrap and gift to a child.
- 19:29And that's where the birth of the magic kit.
- 19:32Sort of happen as we know it so before this
- 19:35period you would buy a single trick a single booklet maybe a handmade prop right
- 19:40but with the kit you get multiple tricks printed instructions branded packaging
- 19:45and illustrations of magicians on the box and that was the template used still
- 19:49to this day as doug showed a moment ago so with the department stores we had like the harrods,
- 19:56sylfridges macy's and sears and you can see that oh wait so just look at a glance
- 20:01that box you're showing us what are the who are the folks in the back of that
- 20:04box there does it say who they are let's see i know we got jay marshall harry
- 20:08blackstone that is a weird looking harry houdini.
- 20:13Francis marshall's on this box that's interesting who is this fellow servant the roy all right,
- 20:21okay this is my favorite kit to recommend the
- 20:24classic mysteries of master magicians there's so
- 20:27much good stuff in this one wow there's like for twenty dollars again how how
- 20:33is this this price but yeah look at what's in here it's a big box like that
- 20:38is an enormously thick box too like it's probably like you would almost assume
- 20:42there would be like a gaming console and it's so big,
- 20:46so this is one i like to suggest now back in the day the sales folks of these
- 20:52magic kits would perform the tricks live to draw crowds and then sell these
- 20:55sets on the spot and that basically became like the retail performance art back in its day.
- 21:01The what's our time frame here what are you like in
- 21:04the early 70s now or we've just ventured into
- 21:07the early 1900s all right yep so
- 21:11so the earth with the very early kits that were
- 21:13currently in the department stores it was david devon and masculine from the
- 21:18uk and they were the most respected magicians of their time and they lent the
- 21:22legitimacy to the magic kits and so through their influence they were able to
- 21:27elevate the toy to them being a craft and make it more instruction focus and
- 21:31emphasis on presentation.
- 21:34And those sets were inspired by Devan, who aimed to teach proper magic, not just puzzles.
- 21:39And then there was the Thea Magic Company, which if you can find the second
- 21:45hand in good nick, the numbers for these types of kits is phenomenal.
- 21:49So the Thea Magic Company was founded in Los Angeles.
- 21:53They sold professional apparatus. They sold beginner
- 21:56kits and high-end illusions as well but some of
- 21:59their christmas magic kits included scaled down versions
- 22:03of their professional tricks and so
- 22:05it kind of blurred the line between being amateur and professional and many
- 22:09future magicians encountered these as like
- 22:12the real magic through thayer there was also
- 22:14the hamley's magic set which is made in the uk
- 22:17the hamley toy store in london became
- 22:20synonymous with making these just for christmas ultimately
- 22:23because that was when they could get the return on them so it was christmas
- 22:27along with all their magic demonstrations so it was very
- 22:29easy to sell that hamley set which was more
- 22:32than into like the fantasy of magic had very bold packaging and very theatrical
- 22:37artwork as well so for many magicians from the uk listen to this that would
- 22:41be more familiar with what the hamley's magic kit was but that's when the packaging
- 22:46became like fantasy now this is crucial because magic kits didn't just sell the.
- 22:53Because the box featured folks in the tuxedos
- 22:56the top hats the cave of the capes you know
- 22:59glowing hands and floating objects and so forth and that's something
- 23:02that was sold to the kids to show them this is
- 23:04who you could become so it wasn't about learning the trick
- 23:07it was about becoming the magician that was the way it was promoted and sold
- 23:12to the kids so the first celebrity magician branding associated with this as
- 23:17far as all the artworks in the box there was often there wasn't I was trying
- 23:22to see who the real person was, but the thing was, in the early 1900s,
- 23:26they were basically fake magicians, like made up folks.
- 23:29It was like very exaggerated titles, like the master, the wizard.
- 23:33And it wasn't until much later that real magicians started putting their names
- 23:37on it because it led them to trust the brand a bit more.
- 23:41It also led folks to, for the notion of aspiration. If you saw,
- 23:45you know, Chris Angel on there, you could aspire to be like that.
- 23:48And it promoted a little more hero worship, if you will. So kids weren't buying
- 23:52just the toys, they were buying into this notion of self-development and buying
- 23:56into that legacy. They could be like Chris Angel someday.
- 24:00Chris Angel actually has a pretty nice magic kit. Yeah. I like how Draco Tear
- 24:05is saying, I'm a fake magician. We all are, buddy.
- 24:11Now, the secret sauce of these were obviously like the instruction booklets
- 24:16that came with these kits.
- 24:18You've got the 101 tricks with a stripper in that book.
- 24:21These probably weren't too different. They were very thick.
- 24:24They were illustrated and very narrative driven. And some of them,
- 24:28which I love, actually promoted like how to stand, how to speak and how to act confident.
- 24:35So it was actually teaching stagecraft in amongst how to play with all the apparatus
- 24:40that they were actually gifted in the kit.
- 24:42Some included like full scripts.
- 24:45Some had advice on like how to do applause. And lots of them,
- 24:50if not all of them, actually had warnings about the secrecy.
- 24:53So I still promoted that you still maintain all the rules and be a magician
- 24:59and maintain those secrets because it was very heavily promoted that magic is
- 25:04not just about the performance and not just the mechanics of how those apparatus work.
- 25:14Love that yeah yeah that's important
- 25:17yeah it's and it probably should be in more
- 25:20more magic kits and more even in like the the dollar stores here there's the
- 25:25little boxes of tricks kind of like a tenue style right like a little box one
- 25:29little plastic 3d printed thing even that should have some kind of notion of
- 25:34okay practice this but don't show your friends how it's done,
- 25:38yeah i agree i agree now also during
- 25:41this time sadly the first world war had
- 25:45happened and not long after magic was seen as
- 25:48a notion of escapism for kids so during that
- 25:51time families wanted hope children wanted joy and parents
- 25:54wanted wholesome entertainment and magic kids offered them
- 25:57that they offered imagination control and optimism
- 26:01and a child could feel powerful in the world where
- 26:04it was basically chaotic now this
- 26:07emotional context matters because magic wasn't random it
- 26:10was comfort for kids who were actually in
- 26:13control of the little something that was surreal and
- 26:16supernatural almost for for the majority of them so that
- 26:20seeded for a lot of people a lifelong obsession now we spoke about this earlier
- 26:26where how many magicians have said i got a magic kit for christmas and that
- 26:31changed everything or you know this is the era during this time where like magic
- 26:36began at home at christmas with a box.
- 26:40Yeah i mean it's still my first the first
- 26:43sentence out of my mouth when people ask how you got into
- 26:45it it was my birthday but still yeah still
- 26:49the old magic kid and so by the 1930s magic survived the great depression a
- 26:55world war and massive changes in entertainment now radio was dominant during
- 26:59this time but movies were kind of exploding and vaudeville as a result was fading
- 27:04And yet magic sets were still everywhere.
- 27:07And in this era, magic was truly said to become a Christmas tradition,
- 27:13not just the toys, but like as portals to becoming the magicians.
- 27:17This era was defined by catalogs. So the catalogs mainly being the JCPenney's,
- 27:24the Sears, that were also in like newspaper classifieds and even in comic book
- 27:28ads. Doug, can you contest to this?
- 27:31The very first trick I purchased was from the back of a comic book.
- 27:36Scott Link mentioned the TV magic cards, and that's what I bought.
- 27:40It was a stripper deck, and I couldn't get the damn thing to work.
- 27:45So it's surprising that I made it past that and stuck with it.
- 27:49I had magic kits before I bought my first trick, but I was like,
- 27:54I'm leveling up. I'm going to buy this single trick deck.
- 27:58And then you had to wait like eight weeks for the damn thing back in the day to get to your house.
- 28:03No, it said in the ad, four to six weeks shipping. Boy, they didn't lie.
- 28:08Wow. What a process back then.
- 28:12So first of all, you had to buy the comic book.
- 28:14Then you had to trust the print advertising.
- 28:18It wasn't like social media where you could see someone lie to you on video.
- 28:22They would lie to you in print. Yeah. In print.
- 28:26It was always like, become a magician, amaze your friend, no practice required.
- 28:31Like that was the main sort of. Wow. They were still slinging that no practice
- 28:35required stuff back then as well.
- 28:37Yeah. Yeah. They're still slinging that. Imagine. But like, I feel like print
- 28:41could really fool you even more. Like, you know.
- 28:44It was the worst, man. Every week, every month you get the flyer in the mail
- 28:49from Tannins or Hank. Steven's Magic had a good one.
- 28:54But man, yeah, you have line drawings and magic advertisement lies.
- 28:59That's what you had to go on.
- 29:01Wow. They could just say the wildest stuff. Know what any spectator is thinking
- 29:05without them writing anything down or them telling you.
- 29:08And it's like, there's something stupid.
- 29:12And then you had to vision how if you were lucky
- 29:15enough to think it could work then you had to envision the whole skit again
- 29:19no video demos you know it's just like what is this supposed to look like yeah
- 29:25yeah it's today y'all got it easy we do yeah and we say kids today because between,
- 29:341930s and 1960s the staples of the christmas tree for a young boy was effectively
- 29:40either a train set, a chemistry kit.
- 29:43Model airplane, or magic kit. And here's why.
- 29:48Because they were cheap to manufacture, they felt educational,
- 29:52so parents were obviously happy to promote that.
- 29:55They encouraged confidence and presentation, and they didn't require batteries
- 30:00or supervision to play with them. And so parents loved that.
- 30:06No doubt you want a magic kit no good we'll see in three days go in to go to your room.
- 30:14Were they giving out magic wands back then yeah yeah
- 30:18yeah so there's totally common now
- 30:21i did a lot of research as to like the most common ones of the time there
- 30:24was the thea studio of magic which was like
- 30:28they were just really nice high quality stuff more serious
- 30:31for professional learning but their kits weren't always toys that
- 30:34were scaled down versions of like really cool illusions they had
- 30:37the abbot's one which was more based for beginners
- 30:41and they had like a really good reading material like they were more faced on
- 30:44like sort of books there was the abbot's one which was had your your cups and
- 30:50balls your linking rings a ball and vase and your silks there was a marshal
- 30:55one which was really good and that was more pitched towards like.
- 30:59Well so marshall broden was actually a magician very
- 31:02popular magician for the time and so having that branding on it really helped
- 31:07promote like oh you could be a tv personality you could be this type of pitchman
- 31:11and so forth and his sets were sold out through the toy stores and department
- 31:15stores and eventually later they were actually advertised in television ads so these kids,
- 31:22first exposure to televised magic was through that.
- 31:25And it was Marshall Brodian who popularized the Spengali deck.
- 31:32Cause that was his kit that had the Spengali deck at first. And the Spengali deck just took over.
- 31:37Well, he put it on television. He had, I think the first video commercial with
- 31:42a magic trick, right? Were you saying that? Did you say that? Correct.
- 31:47Yeah. Yeah. He's the same one that advertises damn stripper deck cards I bought
- 31:52from the catalog, from the comic book I couldn't do. Yeah.
- 31:55Yeah. I mean, the Sphingali deck was like the centerpiece of a magic kit set.
- 32:02Imagine seeing that on TV. I grabbed off the shelf. You're talking about Thayer quality magic?
- 32:06Yeah. Is that what that is? These are the Thayer catalogs. Whoa.
- 32:11This is four volumes. They reprinted it. I'll give a brief idea of Like, what's in there? Whoa.
- 32:21So yeah, it's like, that's what we had to go on back in the day.
- 32:25A line drawing, a bunch of text.
- 32:28Man, this company must have done pretty well for themselves to have four freaking
- 32:32volumes of catalogs available.
- 32:37Anyway, if you want to learn more about Thayer Magic, getting that trick supply
- 32:41plug-in today. I'd never even heard of Thayer Magic.
- 32:45We sell a lot of these. I don't know how we ended up with a bunch of these volumes
- 32:49of Thayer quality magic, but this is obviously a desirable set that we do send
- 32:54out of this space on a regular basis.
- 32:57Are these like a competitor to the Tarbell magic course?
- 33:02This is just a reproduction of their catalogs.
- 33:06So it's just tricks and their descriptions of what they sold in the catalogs.
- 33:12You know, you could buy this or you could buy that or you could buy that. So there's no actual...
- 33:18Methods it's just the effects they were selling oh right it's just the the actual
- 33:24catalog sales sheet are these no these do have the instructions with hold on,
- 33:32ladies and gentlemen coming to you live we have a revolutionary well that's
- 33:36what's sort of in my research like these particular ones were popular and the
- 33:41reason being is that they actually like as well i know they're very simple with
- 33:45line drawings etc but they taught memory, they taught presentation,
- 33:49timing, they even taught how to bow,
- 33:51how to introduce yourself and how to speak clearly.
- 33:55Ain't nobody got time for that.
- 34:03I remember Cellini, one of my mentors, he was talking about his first lesson with Slidini.
- 34:10He learned everything from Slidini, did all his material. But the first lesson
- 34:15was how to walk onto a state.
- 34:18So he said, okay, Jim, walk into the room as you're about to start.
- 34:22And that's where, you know, that's where the lessons began.
- 34:26Not how to lap, not how to do a double lift, but how to present yourself to
- 34:31an audience before the show starts.
- 34:33Wow. Old school. Yeah.
- 34:36Now, of course, many famous magicians, their magical journey was started.
- 34:43With ultimately the Christmas magic set and some of the folks who have attested
- 34:48to that are folks like we have David Copperfield Doug Henning Johnny Thompson
- 34:53Lance Burton and also Jeff McBride.
- 34:57Who all started from getting their kits on
- 35:01Christmas did David Copperfield put
- 35:04out a Copperfield magic set back in the day Doug
- 35:07he did I I don't think he did I
- 35:10think I would have known about a dc magic kit pretty
- 35:14sure he did because copperfield yeah
- 35:18the reason i said the reason i say that is milton bradley milton bradley make
- 35:22made one for david copperfield it was very limited yeah it was very limited
- 35:27and they're very valuable if you have either either the prototypes or the factory samples of this.
- 35:36If they're like still sealed and have all the tricks in there that weren't part
- 35:42of the main production, you're looking at 30 grand for that set.
- 35:46Nice. Yeah. Just think for a second, what would be in a Copperfield Magic set?
- 35:53Like I'm thinking like hair products, like hand sanitizer, you know?
- 35:59A Hulk suit to wear. Condoms. Condoms.
- 36:03Prenumps, lots of prenumps for every girl you meet.
- 36:07NDAs. Oh, man. Pirate shirt. Loading rows, I don't know. Pirate shirt.
- 36:12Pirate shirt. Yeah. Yeah.
- 36:15Shoulder pads. No, but like, because you know, he is so finicky about detail
- 36:21and quality. Like, I wonder what would actually be inside a magic kit by Copperfield.
- 36:28It'd be some insane things.
- 36:31It depends. And a lot of them just had like a coin slide and things like that,
- 36:36you know, like very simple, but beautiful sort of thing. So it depends, you know?
- 36:41There's many different versions of it, but they weren't all too dissimilar from each other.
- 36:46Like someone should bring out a magic kit that costs $1,000.
- 36:50So it's an investment, but you get like the best shit.
- 36:55And I think I would buy- Do like a smoke watch and an ox bender.
- 37:00Right. Yeah. Double cross. It also comes with like a suit for you to wear at your gigs.
- 37:07Deodorant. A top it. Yeah, deodorant. Breath mints. Extra deodorant means an
- 37:15Arctic cooling vest. Cooling vest.
- 37:19Okay, let's make, let's at the end of this episode, let's make a kit, all right?
- 37:23Let's keep rolling because by the 1950s to 1960s, magic kits were expected at
- 37:29Christmas and towing companies planned on yearly releases for these.
- 37:33Some kids did magic for a week and then threw them away and then some never stopped.
- 37:38Now by the 1950s they exploded
- 37:42in popularity and that was because of the post-world war
- 37:45ii economic boom suburban life had well and truly settled in by then we weren't
- 37:49farmers as much anymore department stores became cultural hubs and tv tv entered
- 37:55the homes of a lot of folks and helped with the promotion of magic being popular
- 37:59of course and christmas ultimately being the ultimate consumer holiday.
- 38:04So what better gift than a magic kit?
- 38:07So magic kits didn't just sort of survive this era. They really thrived.
- 38:11And by that period, magic sets were a very niche.
- 38:16Well, as well as being a sort of niche curiosity, it became a kind of rite of
- 38:19passage for most children.
- 38:21And most everyone I know, when I perform at a gig, there's always at least one
- 38:24person who's like, I see this as a kid, you know, if you're at a large scale event.
- 38:29So this could be where anyone's magical journey begins.
- 38:34No, just me. Okay. Justify. I say we give thanks to Bill Bixby,
- 38:41who put the magician on television,
- 38:43and Doug Henning, and all the modern masters who saw television as a viable
- 38:49space to promote the art.
- 38:51And I think that definitely had an influence on the popularity of magic kits
- 38:55in the golden age of department stores.
- 38:59Wow. Okay. okay so let's um
- 39:03let's skip to this interesting bit where it's more like the big
- 39:06names behind the boxes so because here's the thing so
- 39:09marshall brodian you know the
- 39:11name brodine tv magic cards that's
- 39:14my guy the guy that almost ruined everything for me
- 39:17okay so he sold
- 39:20millions of these is what was reported and his
- 39:23popularity was gained from performing on the
- 39:26ed sullivan show and he created the tv
- 39:30magic cards which was then
- 39:33later branded as like the muscle burning magic set so
- 39:37his kit included the svengali style
- 39:40decks coin trick sponge balls paddle tricks
- 39:43and instructions and his
- 39:46instructions were described as that they felt very personal which
- 39:50was kind of cool and that's because
- 39:53he understood the magic kits weren't about the tricks they were about
- 39:56the possibility and because of that he sold millions of these and if you look
- 40:01in our comments you'll see the scott link actually had one so and it looks like
- 40:06doug may have one as well we have the tv magic cards on the back but this is
- 40:10this is the man himself and this is pretty cool kid actually.
- 40:15Wow so that is marshall brodine this is the tv magic show kit but yeah this
- 40:22is the guy that revolutionized magic advertising it on a television and,
- 40:29I know. Wormies, the wiggle worm. So that thing's been around since the 1950s?
- 40:37Would it have been that? Like this is not vintage, but the.
- 40:41But it still exists. I got some of the TV magic cards in the back,
- 40:46but they're a little bit back there. So I'm not going to get digging for those right now.
- 40:49But if you wanted to see what those look like, I could do it.
- 40:52Yeah, that's crazy. Because like, as we sort of go down the chain,
- 40:55we're looking in like the 1970s. And that's when, you know, Marvin Magic changed
- 41:00the game because they had released. Great comfortable.
- 41:03Yeah. Now, Marvin Magic's kits were known for like better, better quality props
- 41:07and more clearer instructions, consistent branding, and also really strong ties to real magicians.
- 41:14And so this is where often kids were first exposed to this professional style
- 41:19of magic, which it says here was actually still dominating the Christmas shelves today. Yeah.
- 41:27And so for a lot of folks in the UK as well as Australia, Marvin's was the first
- 41:32sort of spark to get that going as far as kits goes.
- 41:35Wow. This took me a little longer than I wanted to, but I found a photo,
- 41:39if it's real, of Copperfield's magic kit.
- 41:42Doug, you've got to see this too, if you can hear us.
- 41:44But this is what Google brings up. An old school Copperfield. Let's go.
- 41:51That's so 70s. As seen on national TV, 60 magic tricks you can perform.
- 41:57It includes a magician's table.
- 42:00Oh, look at this for the selling points. The set includes magician's table,
- 42:05storage container, publicity poster, magic wand, plus book of 50 tricks.
- 42:12I love that you get the publicity poster. That's amazing. That definitely goes in the Copperfield kit.
- 42:20Wow. A storage container. Why do you have to mention that there's a storage container within it?
- 42:26We have to teach them at a young age for all the magic crap they buy.
- 42:29You need some place to put it all.
- 42:33Good point. It might have just been a concern when they did their market research
- 42:37where, like, what do mothers want?
- 42:39Somewhere they can keep it. Okay, well, tell them there's a container in there.
- 42:43Yeah, exactly. Yeah. So during this time, I mean, you look at Copperfield,
- 42:49but you got to sort of look between the time of the 1950s to the 1980s,
- 42:54where kids were watching Magicians of this Elk.
- 42:56Now, during that time, we had folks like Mark Wilson, Doc Henning,
- 43:00Paul Daniels, David Nixon.
- 43:02There was also the Magic Circle specials that were being televised as well,
- 43:06as well as Christmas variety shows. And here's the important part.
- 43:10Kids didn't just watch Magic. They were told, you can do this too,
- 43:14as shown on the Copperfield box. Yeah.
- 43:18So in these sets, look, there's always a variation as to what's in there.
- 43:22We've got like our cups and balls, linking rings, ball and vase,
- 43:25vanishing silk, coin slides, paddle tricks, Svengali decks, thumb tips, plastic wands.
- 43:33And look, it's not a random choice as to why this was actually being done.
- 43:38The reason these were promoted for the kids is because the majority of these tricks were angle safe.
- 43:43They were reset friendly. they were nearly indestructible and they were designed
- 43:48for living room performances which I know magicians who still hold that ethos
- 43:54to this day and want to be that type of stalwart let me show you another trick.
- 43:59As if they were performing in their lounge rooms let me tell you I had some
- 44:04living room performances in my day I threw down a time or two in the living room.
- 44:12I had the cassette 101 tricks with the stripper. You know, the old cassette box, that was my music.
- 44:20He's a magic man, you know. I was rocking that shit. That's so cool.
- 44:26Back then, was everyone trying to do a silent act?
- 44:29Back then, as though everyone knew what everyone was doing. No one knew what
- 44:33anyone was doing in the 80s.
- 44:36You could ask your neighbor what they were doing, they'd tell you,
- 44:39but you didn't know what all the magicians were doing.
- 44:41Cause like Cause like The famous magicians I see on TV back then They would
- 44:46do something Towards the The lines of like Appearing coins From the fingertips
- 44:51Then they would Then they would like,
- 44:54do a torn or restored newspaper then they'd roll it up with a
- 44:57cane in the middle of salt on it the cane would disappear it
- 45:00was always like sounds about right that right and then doves but
- 45:03it was always like my vibe yeah and it was great but it was always to music
- 45:08so I wonder if like for a long time that's how kids would practice their magic
- 45:12kits like would they practice with I'm a magic man and do like a silent act
- 45:17like as a seven-year-old you know manipulating balls or something,
- 45:22i reckon yeah well it's also what's
- 45:25cool about this as well is that ordinarily you know when you look back
- 45:28at the early 1800s magic was only ever passed down through
- 45:31mentorship but what's cool about this is that the instruction manuals effectively
- 45:35became the silent mentors of these children so with some of them teaching not
- 45:41only how to do the tricks and use the apparatus it also taught them stagecraft
- 45:45and how to hold themselves and how to practice alone how to perform for family um.
- 45:52As well as that, how to self-teach themselves.
- 45:56It taught them about trial and error and also taught them about the ownership
- 45:59of the magic as well to own it and protect it. So, Josh?
- 46:04Herbert, what are you doing, buddy? Look at this. We're going to give Herbert some love here.
- 46:08Should be enough for a Woolies Christmas pudding.
- 46:12Saw it three ways. Herbert with the $20 donation.
- 46:16Mate, where's my little... Mate, I can't believe it. Thank you so much. Bro.
- 46:23Is that an Aussie thing? A Woolies Christmas pudding? What is that?
- 46:27Yeah, Woolworths is like our Walgreens, you know?
- 46:32What the? Oh, come on. What? Hang on.
- 46:35Stop the podcast right now. You guys have lost your mind.
- 46:42Aisle four. Clean up an aisle four.
- 46:44Okay, you guys are showing off now. David coming in with the $100.
- 46:50Let's go. donation just want to
- 46:52say thank you for a year of entertainment thank you david geez not to take away
- 46:58from herbert herbert we still very much appreciate you and a regular donator
- 47:03but david is just showing off now and nice to see that the gigs have been going
- 47:08well for you in uh in december.
- 47:11Thank you friend thank you for your kindness merry christmas,
- 47:16Guess we don't, we don't have to split the pudding anymore. We each get our own pudding now for.
- 47:23You get a pudding. You get a pudding.
- 47:27You know what? Just to, you know, to bring it full circle.
- 47:31I think next week we should all have a pudding in front of us when we do next
- 47:35week's episode from our friends here.
- 47:38Finally donating. What do you think? Can we all, can we arrange to get a pudding
- 47:42in front of each of us next week?
- 47:44We can get a pudding. let's all right let's let's only putting in custard live
- 47:48i'm gonna paypal me my cut first yeah no it's coming to you i can afford the
- 47:53pudding once that converts to to american you'll it well the size might be different
- 47:59to ours of the pudding but we're getting you a pudding doug.
- 48:03For next week as well just while we're on this topic we want to make an episode
- 48:07of the people so we want to hear what you've been up to in this season whether
- 48:11it's you've been doing gigs we want to hear the wacky gig stories or just mentally
- 48:16how it was getting through all those gigs or anything you've learned doing it,
- 48:19or just in general about your year,
- 48:22like anything you just want to share with the Magic Guys universe.
- 48:26So we're going to mention it on our Instagrams as well, but we want to make
- 48:30it, we just want to be able to sit back, hear what you guys have been up to
- 48:33and sort of respond to it.
- 48:35So the speak pipes are always in the links
- 48:38of everywhere you watch our videos or you
- 48:41can just go to themagicguysshow.com scroll
- 48:44down you'll see the lever speak pipe let's get we already have two
- 48:47banked up from our friends that just sent them in while we've
- 48:50been streaming but we want to sit back with our
- 48:53pudding enjoy and hear you guys take over and yeah i think that'll be that'll
- 48:59be super super fun scott did i say sound pipe i meant speak pipe if that if
- 49:04i said sound pipe although sound pipe that is essentially what it is a pipe
- 49:09coming through of your sound. I never call it the proper thing.
- 49:13I just can't believe we've just doubled our earnings of the Magic Guys show
- 49:17for the year now from this one episode.
- 49:19I could say that. That is incredible. Yeah.
- 49:22Now let's wrap up this, guys. So just to reiterate,
- 49:25there was a lot of things that history in itself, along with the Industrial
- 49:30Revolution, that resulted in us being able to produce these magic kits and influence
- 49:35some of the greats. Some of the greats include Copperfield.
- 49:38Even Penn Jillette was inspired by this.
- 49:41He says that it was the early exposure to magic
- 49:44kits and joke shop magic which inspired
- 49:47him and his emphasis was how bad magic
- 49:50pushed him to think critically critically and make good
- 49:53stuff even darren brown was gifted a magic
- 49:56kit at his career and it even says that di
- 49:59vernon had acts like was gifted
- 50:02one of these as well as a child so there is a lot of important
- 50:05framing involved here okay because magic sets didn't make these magicians great
- 50:10it opened the door and made them feel powerful and it turned the impossible
- 50:14into a maybe i can learn this and that's the important thing about getting one's
- 50:19first magic kit so think about that as you go into.
- 50:23Christmas this season, and anyone who you think might be a potential great magician
- 50:29someday, because the first time a child experiences this secrecy,
- 50:34it's a wonderful thing because it's the first time that they will own knowledge that others don't.
- 50:40And it's the first time they can control an emotional reaction that they can
- 50:44gift people through the art of magic.
- 50:47It's the type of thing that will teach them timing, patience.
- 50:51It'll teach them how to rehearse. It'll teach them failure and
- 50:54it'll also teach him confidence and it's all going to be wrapped
- 50:57up in a little bit of brown paper underneath the
- 51:00christmas tree so magic kits
- 51:03still matter even in a digital age because sure there's stuff out there on youtube
- 51:08and tiktok that exposes everything but that's not what a magic kit is about
- 51:12it's not about teaching or exposing it's about influencing them it's about teaching
- 51:18them the physical engagement with props, economy of movement.
- 51:22It's teaching them how to delay their reward and not just look at something,
- 51:28know it, and then doom scroll.
- 51:30Magic is something that's earned through these practices, through rehearsing.
- 51:34There's a level of ownership that they will inherit. This is your secret.
- 51:40The moment you tell someone that secret, it's not worth anything anymore.
- 51:44And that's the beauty of a magic kit. So I say this because there's a kind of
- 51:49a responsibility to the modern magician.
- 51:51And there's a strong place to land philosophically, I suppose.
- 51:54And that's just to go forward and take a little moment to respect the beginner magician.
- 51:59And not mock the magic sets. And just a little reminder that look at where we
- 52:04came from to where we're going.
- 52:06Because every cheap plastic trick has potentially the ability to give someone
- 52:11their first standing ovation.
- 52:13Their first moment of wonder or even inspire their career so i kind of want to close by saying that.
- 52:22With a magic kit you can give someone identity imagination
- 52:26and possibility and these are all permission slips
- 52:29to try something impossible so this
- 52:32christmas when the kid opens a magic kit and half
- 52:36the tricks barely work and the instructions are confusing and
- 52:39the one feels cheap just remember that's exactly
- 52:42how a lot of us started and for a
- 52:45few of those kids the box won't be a toy it'll
- 52:49be a beginning yes indeed and for
- 52:52a lot of us it's still how we are now we're still opening boxes
- 52:55of tricks that arrive and it's still sometimes a
- 52:59crappy plastic thing yeah look i had
- 53:02to start working at a magic shop to keep the vibe flowing like
- 53:05i'm like a kid at christmas every day in this joy yeah it's
- 53:08so fun to be here all right so i was gonna say in the closing moments of this
- 53:13episode if we were gonna make the magic guys magic kit yes just as uh dragoteer
- 53:20is brought up okay so deck of cards already in the set what are you guys putting
- 53:23in the rest of it now are we going like gimmicks or are we going like,
- 53:28Props that you have to, you know, intense sleight of hand learn with.
- 53:34Okay, maybe let's pick one thing or like one or two things each that would go
- 53:39in it. Arctic cooling vest.
- 53:42Done. Maybe that's like the professional survival kit. Okay.
- 53:48Okay, so the magic kids, no the magic guys, the magic kids magic set.
- 53:55Ooh, okay. Okay. Nice. Yeah.
- 53:59So a magic kid should have a wand, most definitely.
- 54:06Maybe a rising wand?
- 54:09That's a good choice. A wand that includes a gimmick with it, so it does something.
- 54:14Yeah, that's good. Now I'm trying not to jump straight to what I know are in
- 54:18normal magic kits. I'm trying to think of what we would put in it. Now here's a question.
- 54:22Doug, if this is for kids obviously sponge
- 54:26bunnies is a great effect but should kids be given that to learn or should it
- 54:31be reserved for when adults show kids yeah both actually i think sponge balls
- 54:37in particular is a good trick to introduce to a young magician because it gives them,
- 54:44They have to use skill to make the magic happen as opposed to just buying gimmicked
- 54:47apparatus to, you know, make the trick work.
- 54:51As I was late to this podcast, I was selling a family. I had two young men,
- 54:56children, and their father.
- 54:58They got some sponge balls. They got a rising cards.
- 55:02It's a great, easy, powerful trick. They got a set of delights.
- 55:06Oh, yeah. It's a great idea. Awesome.
- 55:08They're just fun, right? You can have fun with that whether or not you're creating magical moments.
- 55:13Kind of can't go wrong with delights and then the father was suggesting the ball and vase and i i.
- 55:20Pivoted towards we have a nice plastic chop cup that
- 55:23we sell for like eight dollars and this kid was like 10 or 11 years old so a
- 55:27little bit beyond the plastic ball and vase and so they got one of those too
- 55:31but i kind of mentioned my kid earlier like i feel like that's that could go
- 55:35in any any starter kit but that's
- 55:37an example of what i sold less than an hour ago and man you You know,
- 55:42whenever I have a, this just makes my day.
- 55:45When a father comes in with his children to show them the magic shop experience,
- 55:50and then I see these kids light up and, you know, the dad wanted a close-up
- 55:55pad. So the kid was like, oh, I got to get one too. And he got a pad.
- 55:58And I know they're all going to go home later. They're not going to be watching
- 56:01the computer screen or, you know, they're going to be spending time together,
- 56:05rehearsing the magic, bonding as a family.
- 56:08And, you know, it doesn't happen enough in this room. but it's
- 56:11like i wish i could do this all day long yeah that's
- 56:16what i did earlier anyway on a tangent there
- 56:19a wholesome content yeah yeah
- 56:22liquid forks liquid forks going in there that's what i remember getting shown
- 56:26when i went into wow what liquid forks when i went into hey presto in pit street
- 56:33back in the day in sydney wow one of the first things the magician there showed
- 56:38me was the bending fork Morgan Strebler's liquid metal DVD.
- 56:43He performed it and it blew my mind so much that I had to buy it instantly because
- 56:47I couldn't understand how he was mentally bending these forks.
- 56:51And I freaking bought it. And then so did the next idiot that came in after me.
- 56:55And I never performed it for like two years after getting that DVD because I
- 56:59was such an amateur at the time.
- 57:02Okay. I think I know what needs to be in the kit okay
- 57:05so i think that like a rising wand to begin some crappy basic cups and balls
- 57:12right or just cups you know with some balls i think a rubik's cube yeah now
- 57:18we're talking okay you with me and i think i think maybe even a change bag.
- 57:24A change bag yeah yeah i
- 57:28think a good change bag could be really good that is
- 57:31scott shippy local professional work magic counters
- 57:34for 20 years in this city he was in here yesterday buying tricks
- 57:37for his nephews and nieces you got a change bag i'll tell you i'll tell you
- 57:42one other thing you got and this is a good example of modern magic kits like
- 57:46it's not a kit but this is zach king's steel and you can find it in Walmart
- 57:52and modern shopping environment inside of a magic shop.
- 57:57So this is an example of a modern professional doing well for themselves that
- 58:00can reach a lot of people and how he would market magic to, you know, the public.
- 58:05And these are one trick wonders, kind of like Tenyo stuff, but was that king,
- 58:10you know, promoting it in the modern media and bringing it to the public.
- 58:14So those are all great. Anything in that line is fantastic.
- 58:18How many consist in the trick starters sort of
- 58:21lineup at the moment they launched with four
- 58:24and i would expect there'll be more i know our
- 58:27distributor is sold out of two of the items already so
- 58:31i don't know what the pipeline is to get stuff
- 58:34to like murphy's magic after walmart gets it but you
- 58:37know murphy's can't keep it in stocks wow what are they retailing 20 bucks a
- 58:41piece which is you know a bit much but also this it's a quality apparatus that
- 58:47a kid can give a really strong experience with and you're not rolling the dice on 75 tricks,
- 58:54you're just buying one killer piece, right?
- 58:56And highly desirable collectible which is kind of cool and I kind of want to
- 59:01share one more tidbit because I looked at all the different prices of what these
- 59:04go for and I wanted to find what was the highest paid magic kit and there was
- 59:12a complete Houdini associated box set,
- 59:17And this kit sold for over 200,000 US dollars at auction.
- 59:26Did you see it at Copperfields Museum, Doug?
- 59:29Did I see what? Did you see it at Copperfields Museum?
- 59:33Wow. I didn't. Was it, is it there? I w I just, I know he's got some bank and
- 59:38I know that he has. I'll tell you, that's an easy place to miss something.
- 59:41I'm sure he's got probably 3000 magic kits in that warehouse.
- 59:45I, I, I've. The best, the best moment of that tour was David talking about when
- 59:50he saw his pitch, when he saw this guy pitching this trick,
- 59:54his first, you know, the first trick he bought from a magic pitchman and then
- 59:58it blossoms into Tannen's magic shop.
- 1:00:02Do I remember a magic kit? No. I'm sure there's a bunch there though. Yeah. Oof.
- 1:00:09Well, on that bombshell. Yeah, on that bombshell. Look, man,
- 1:00:14now I'm excited for next week.
- 1:00:15We're going to have a pudding each. We're going to be in, it'll be the last
- 1:00:19episode before Christmas.
- 1:00:21I, that might, yeah, it's, there'll be the. Pudding is enough,
- 1:00:24Norbido. Pudding is all we need to know.
- 1:00:27Pudding and speak pipes. That might be what it's called. Yeah.
- 1:00:30So we know you guys have been busy. we know you've done
- 1:00:33a bunch of green room stuff nick's been judging everyone bless
- 1:00:36your heart nick we know we know there's going to be some
- 1:00:39good story so let's let's promote you guys let's
- 1:00:42celebrate you guys and how well you've done
- 1:00:45over the year because i know that a lot of you guys have been listening anyone
- 1:00:49who's part of our discord sees that you guys are gigging you're creating there
- 1:00:53is so much cool stuff in our discord if you are not a part of it in fact a lot
- 1:00:57of folks we've been talking about like magic club stuff and that they wanted
- 1:01:01to be part of them and so forth. And should they join them and whatever else?
- 1:01:03And I was kind of like, I don't know, man, do we become a club?
- 1:01:06Do we become a discord club where we catch up once a month? I don't know.
- 1:01:09But because I don't know how to run a club, but I'm entertaining the idea.
- 1:01:13So what I'm getting at is folks like we want to do like magic clubs do a thing called harmony.
- 1:01:18And what you do is you talk about stuff you've learned stuff you want to share.
- 1:01:21You guys have been doing gigs. We want to hear about it while we eat pudding.
- 1:01:25So please send through your speak Pipes. We'll put the link in our Discord as
- 1:01:30well as in the link of this video. We want to hear from you.
- 1:01:35Thanks for listening. It's time for us to disappear now.
- 1:01:40But we'll see you again on the next episode of The Magic Guys.