2149: Reinventing the Jacuzzi Customer Experience With Technology
Jacuzzi is known around the world for its hot tub and spa manufacturing. But people seldom think about their technology or how their digital presence is a primary source for generating leads. The Jacuzzi Group had a fragmented dealer model, including hundreds of Jacuzzi-owned stores, Jacuzzi-only dealers, and brand-agnostic dealers, all who had their own websites and e-commerce experiences. This made managing the Jacuzzi brand a nightmare, not to mention the inconsistent experience it was portraying to customers. Kyle BladesJacuzzi's Director of Digital Marketing shares their digital…
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