Latest / Best of the NFL Podcast Network / The Season with Peter Schrager: Hans Schroeder, EVP and Chief Operating Officer of NFL Media

Transcript

The Season with Peter Schrager: Hans Schroeder, EVP and Chief Operating Officer of NFL Media · Best of the NFL Podcast Network

• 0:07
  Speaker 1: The Season with Peter Scheger is a production of the
• 0:09
  Speaker 1: NFL in partnership with iHeartRadio. What's up, everybody, This is
• 0:24
  Speaker 1: Peter Schreger listening to the Season with Peter Schreger. I'm
• 0:28
  Speaker 1: currently at three forty five Park Avenue, which is the
• 0:31
  Speaker 1: official NFL league headquarters. I'm joined by Aaron Wang Kaufman
• 0:36
  Speaker 1: and Jason English, our folks from the iHeartMedia team, because
• 0:39
  Speaker 1: we're gonna do an in studio, in person interview with
• 0:44
  Speaker 1: Hans Schroeder, who is the executive vice president of Media Distribution.
• 0:48
  Speaker 1: Hans leads a lot of the league's overall media strategy
• 0:52
  Speaker 1: and we've been talking for months and I thought, with
• 0:55
  Speaker 1: what is an incredible TV sports primarily NFL Weekend ahead,
• 1:01
  Speaker 1: Hans would be a great guest to have on a
• 1:03
  Speaker 1: little different than a coach or a GM or a
• 1:05
  Speaker 1: celebrity like we usually have. Here's one of the decision
• 1:07
  Speaker 1: makers at the league. We're gonna have Hans on in
• 1:10
  Speaker 1: a second. In the meantime, we are currently in a
• 1:12
  Speaker 1: conference room overlooking New York City and Aaron, is this
• 1:16
  Speaker 1: your first time in the league headquarters. Do you feel
• 1:20
  Speaker 1: like you've got to be on your P's and Q's here.
• 1:22
  Speaker 2: Yeah, it's my first time here. I don't know if
• 1:24
  Speaker 2: I'm allowed to say this, but I was told ahead
• 1:27
  Speaker 2: of time I couldn't wear sneakers, so I had to
• 1:28
  Speaker 2: be a little more dressed up. That's my rual setup.
• 1:31
  Speaker 1: Yeah, we're a bright white sneakers. Is it because I'm
• 1:35
  Speaker 1: celebrity talent? Is that what it is?
• 1:37
  Speaker 3: Only one of us has been on Celebrity Jefpardy that's it?
• 1:39
  Speaker 1: Yeah, exactly. No, I'm excited to be here, and it's
• 1:42
  Speaker 1: been a cool couple hours that we have been here,
• 1:45
  Speaker 1: and We've got a chance to speak with a lot
• 1:46
  Speaker 1: of folks, both off the record and then friends that
• 1:49
  Speaker 1: I've had, And I think the NFL is in a
• 1:51
  Speaker 1: really good place right now, and I'm excited for this week.
• 1:53
  Speaker 1: We're gonna have Hans on in a second to discuss
• 1:56
  Speaker 1: primarily the creation of this Amazon Black Friday game between
• 2:01
  Speaker 1: the Jets and the Dolphins and how it came to be.
• 2:03
  Speaker 1: But I'd be lying Aaron if I'm not still a
• 2:06
  Speaker 1: little bit hungover from what we saw last night on
• 2:09
  Speaker 1: ESPN and ABC Super Bowl rematch. And I've got my
• 2:14
  Speaker 1: concerns about them. Kansas City chiefs. This is my I
• 2:19
  Speaker 1: come in here and I come here with a hat
• 2:21
  Speaker 1: in hand, and I say I have been so don't
• 2:24
  Speaker 1: worry about it. They'll figure it out. Don't worry about it.
• 2:26
  Speaker 1: They'll figure it out. And yes, they are seven and
• 2:29
  Speaker 1: three and they're still gonna win the AFC West. And
• 2:31
  Speaker 1: don't worry about They have twenty six drops, the most
• 2:36
  Speaker 1: drops in the league. They have not scored a point
• 2:38
  Speaker 1: in the second half since October twenty second. They also
• 2:43
  Speaker 1: had Justin Watson as their leading target man last night.
• 2:47
  Speaker 1: These are not hey, we're figuring it out in September
• 2:50
  Speaker 1: concerns or don't worry about it, things will figure themselves
• 2:54
  Speaker 1: out concerns. These are legitimately do we have the players
• 2:57
  Speaker 1: concerns and they might not have the weapons. And Kelsey
• 3:01
  Speaker 1: had a couple bad drops, a fumble and a drop
• 3:03
  Speaker 1: last night. Furthermore, Kelsey was triple teams. So at some
• 3:06
  Speaker 1: point Tony needs to step up. At some point Watson
• 3:09
  Speaker 1: needs to step up. And I give my homes credit.
• 3:11
  Speaker 1: I was very, very keen and watching what he had
• 3:14
  Speaker 1: to say after the game, and he would not to
• 3:17
  Speaker 1: a man, he would not throw those guys under the bus.
• 3:20
  Speaker 1: Valdez Scanting drops what would have been the game winning touchdown.
• 3:22
  Speaker 1: It's right in his hands, he drops it, and they
• 3:25
  Speaker 1: gave Mahomes thirty opportunity and he's like, I underthrow him.
• 3:28
  Speaker 1: It wasn't a great pass. I'm curious to see what
• 3:32
  Speaker 1: the week is like in Kansas City because I don't
• 3:35
  Speaker 1: know if you know, Patrick Mahomes has never played in
• 3:38
  Speaker 1: a playoff game on the road beside Super Bowls. Ever,
• 3:42
  Speaker 1: right now, if the playoffs were tomorrow, the Ravens would
• 3:44
  Speaker 1: be the one seed and the Chiefs would have to
• 3:46
  Speaker 1: go on the road and they would have to figure
• 3:48
  Speaker 1: it out that first round and then probably be home
• 3:50
  Speaker 1: and then have to go wherever that AFC Championship game has.
• 3:53
  Speaker 1: Maybe this is much ado about nothing, but I was
• 3:55
  Speaker 1: a little concerned watching them and the week after week
• 3:58
  Speaker 1: after week story that they cannot get their passing game going.
• 4:02
  Speaker 1: It's amazing that the Kansas City Chiefs, who I thought
• 4:05
  Speaker 1: last year, you know, Tyreek's not there, and they answered
• 4:08
  Speaker 1: every single question and sky Moore stepped up and Valdez
• 4:11
  Speaker 1: Scantling stepped up, and Juju stepped up that this year
• 4:14
  Speaker 1: it hasn't happened. It hasn't happened. Meanwhile, a week ago
• 4:18
  Speaker 1: we did a funeral on this podcast for the Buffalo
• 4:20
  Speaker 1: Bills after their loss and how they went down to
• 4:23
  Speaker 1: the Denver Broncos. Sure enough, a week later, Aaron Bills
• 4:27
  Speaker 1: are right back in this thing. They're the seventh seed
• 4:30
  Speaker 1: or the eighth seed right now. But Ken Dorsey's offense
• 4:33
  Speaker 1: put up thirty two points. They were lights out against
• 4:36
  Speaker 1: the Jets, and suddenly you look at the Bills and
• 4:37
  Speaker 1: you're like, all right, we're back on the Bills. This
• 4:40
  Speaker 1: is how it goes. You're our resident Bills fan, how
• 4:42
  Speaker 1: you feeling about your Buffalo Boys?
• 4:44
  Speaker 3: Good?
• 4:44
  Speaker 2: I mean so Also, not Dorsey's offense. It was breat
• 4:46
  Speaker 2: Joe Brady's offense that did it. And I mean for
• 4:49
  Speaker 2: them to put up that game. Still some issues, like
• 4:53
  Speaker 2: in the beginning, you know, it was a couple of
• 4:55
  Speaker 2: field goals and it was like, look if they if
• 4:57
  Speaker 2: they can only convert in the red zone with field goals,
• 5:00
  Speaker 2: they're still not going to get through this. Goneloa up
• 5:02
  Speaker 2: a schedule. But the Shakir touchdown, like seeing him cut
• 5:07
  Speaker 2: through the field and and just score on something he
• 5:10
  Speaker 2: shouldn't off, Oh my god. And Kinkaid not a blocker.
• 5:15
  Speaker 2: He's he is a catching, receiving tight end. And for
• 5:18
  Speaker 2: him to be doing those blocks on a day that
• 5:20
  Speaker 2: Gabe Davis had I think zero targets Steph Diggs like
• 5:25
  Speaker 2: wasn't a huge Yeah, yeah, I know, watching him put
• 5:29
  Speaker 2: his arms out because he went to go get that. Yeah,
• 5:33
  Speaker 2: that was. That was a really nice game to watch.
• 5:36
  Speaker 2: And I know the Jets have their issues on offense,
• 5:39
  Speaker 2: but their defense is still incredible. And for the Bills
• 5:42
  Speaker 2: to put up a game like that, and look, there
• 5:45
  Speaker 2: was I forget which game it was, maybe it was
• 5:47
  Speaker 2: two weeks ago or something where Josh Allen threw a
• 5:49
  Speaker 2: touchdown and just like straight faced, you know, he he
• 5:53
  Speaker 2: ran up, got the ball and like went off to
• 5:55
  Speaker 2: the sideline. This Sunday, that Shakir touchdown, Josh Allen was
• 6:00
  Speaker 2: like bursting with energy.
• 6:02
  Speaker 1: Such joy too. The Ty Johnson touchdown, Yeah, running back
• 6:04
  Speaker 1: and then he jumps into the stands. I said this, like,
• 6:07
  Speaker 1: if Joe Brady isn't Bill Walsh or whatever you expect
• 6:10
  Speaker 1: him to be, or McVeigh or whoever it is, at
• 6:12
  Speaker 1: the very least, it felt like there was a joy
• 6:14
  Speaker 1: in that building and there was an excitement and it
• 6:16
  Speaker 1: was like a you could feel the sigh of relief that,
• 6:18
  Speaker 1: oh my god, we still have a chance. And they do.
• 6:20
  Speaker 1: So Buffalo is right back in this thing. The Ravens,
• 6:23
  Speaker 1: they win, they get hurt, they lose Andrews, but they're
• 6:25
  Speaker 1: still rolling. But Cincinnati, that was a deafening blow. That sucked.
• 6:29
  Speaker 2: That's that Thursday night was.
• 6:32
  Speaker 1: We wiped it up. Also like on on Good Morning
• 6:35
  Speaker 1: Football here like finally a good Thursday night game. Finally
• 6:38
  Speaker 1: you get Bengals Ravens. But to lose Mark Andrews, to
• 6:41
  Speaker 1: lose Joe Burrow, Lamar goes to the Odell goes down
• 6:45
  Speaker 1: on the shoulder. That was a brutal one for that one,
• 6:49
  Speaker 1: all right. One of the reasons everyone loves our back
• 6:52
  Speaker 1: and forth in our banter, Aaron, is that we don't
• 6:55
  Speaker 1: just talk football. We talk a lot of things. I
• 6:58
  Speaker 1: saw a show you need to seek. It's called Here
• 7:01
  Speaker 1: We Are. It is a Sondheim mu sick goal slash
• 7:07
  Speaker 1: show that is running for the next couple of months
• 7:10
  Speaker 1: over at the Shed, which is on the West side
• 7:14
  Speaker 1: basically by Hudson Yards, in a really cool space. And
• 7:18
  Speaker 1: it's Bobby Cannavale, David Hyde Pierce, this woman MICHAELA Diamond
• 7:23
  Speaker 1: who's got an insane voice. We talk a lot about theater,
• 7:27
  Speaker 1: you and me. This is the only podcast that does
• 7:30
  Speaker 1: a crossover of NFL football and theater talk. And Jason,
• 7:33
  Speaker 1: I know your daughter's a thespian as well, and you
• 7:36
  Speaker 1: love the arts. This show was tremendous.
• 7:40
  Speaker 2: It also features possibly my favorite vocalist on Broadway right now,
• 7:44
  Speaker 2: Amber Gray okay who originated Persephone in Hadestown most recently,
• 7:49
  Speaker 2: and I I remember hearing the recording of her on
• 7:54
  Speaker 2: Great Comment and just being like this, this woman's voice
• 7:57
  Speaker 2: is unreal. I mean, we've had that conversation too, like
• 8:00
  Speaker 2: favorite vocalists, and Amber Gray is like, she's.
• 8:03
  Speaker 1: On the list. I cannot this show. So it's not
• 8:05
  Speaker 1: on Broadway, so it's kind of cool. It's got a cool,
• 8:07
  Speaker 1: funky feel to it. It wasn't like the old Broadway
• 8:10
  Speaker 1: blue hair crowd. I went in and I felt like
• 8:11
  Speaker 1: I was like at a cool event. So Sondheim wrote
• 8:15
  Speaker 1: this musical or started putting the piece together. I'm gonna
• 8:18
  Speaker 1: probably watch the story. I was reading up on it afterwards.
• 8:20
  Speaker 1: And he's working with these two other guys and he
• 8:22
  Speaker 1: passes away it's the last work of Sondheim, and it
• 8:24
  Speaker 1: had never been put together as a show. And these
• 8:28
  Speaker 1: guys used the impetus of two films, two seventies films
• 8:31
  Speaker 1: that are absurdists or surrealist films, and they used that
• 8:34
  Speaker 1: inspiration with the Sondheim and they put together this show.
• 8:37
  Speaker 1: If you're in New York, I'm telling you see it.
• 8:39
  Speaker 1: It's funny as hell. It's got a bigger message, obviously,
• 8:42
  Speaker 1: and the performances are out of this world. And I've
• 8:45
  Speaker 1: gotten to know Connavali a little bit, so we're texting
• 8:47
  Speaker 1: and he's talking to me whatever. He's like, calm, you're
• 8:49
  Speaker 1: gonna love it. I did not expect him in this role.
• 8:51
  Speaker 1: He's fantastic. And if you're a Bobby kint of Valley fan, like,
• 8:54
  Speaker 1: he's one of the greatest actors, and he's a great dude,
• 8:56
  Speaker 1: and he lives in Brooklyn and he's all the stuff
• 8:58
  Speaker 1: that I love. He's fantastic in this And guess who
• 9:01
  Speaker 1: I'm sitting next to as I get there with my wife,
• 9:03
  Speaker 1: say next to one of my favorite actresses of all time.
• 9:06
  Speaker 1: And I did have the courage to say a single
• 9:07
  Speaker 1: word because I was just being a polite gentleman. Laura
• 9:10
  Speaker 1: Lenni is sitting next to me. Wow, you didn't see
• 9:12
  Speaker 1: that coming. No, And Laura Lennie is cackling, laughing, loving
• 9:15
  Speaker 1: the show. And then it turns out not only was
• 9:17
  Speaker 1: Laura Lennie there, but like several other luminaries of this
• 9:20
  Speaker 1: is like one of those deals where it's like a
• 9:22
  Speaker 1: New York thing right now to go see this show.
• 9:24
  Speaker 1: So here we are. I think it's on for a
• 9:26
  Speaker 1: couple of months.
• 9:26
  Speaker 2: If you're in until January twenty first.
• 9:29
  Speaker 1: I cannot suggest it enough. Go see it at the Shed.
• 9:33
  Speaker 1: I'm the only podcaster slash morning show host who not
• 9:38
  Speaker 1: only will talk to you about Marquez Valdez Scantling's drops,
• 9:41
  Speaker 1: but in the same monologue we'll talk about MICHAELA Diamond
• 9:45
  Speaker 1: and her work in Parade and why she's so fantastic
• 9:47
  Speaker 1: in this show.
• 9:48
  Speaker 2: I actually thought you were about to talk about. On Saturday,
• 9:50
  Speaker 2: we went and saw Here Lies Love on Broadway.
• 9:52
  Speaker 1: That that David Byrne one.
• 9:53
  Speaker 2: Yes, it closes on November twenty sixth. It was great.
• 9:58
  Speaker 2: I was just telling Jason beforehand it is very non
• 10:02
  Speaker 2: traditional and that there is a portion of the audience
• 10:05
  Speaker 2: on the floor with stages around you and it's like
• 10:08
  Speaker 2: a club. It means David Byrne and Fat Boy Slim
• 10:11
  Speaker 2: and there's that involved. Okay, and then the stages on
• 10:15
  Speaker 2: the floor move and rotate, so as you're there, the
• 10:18
  Speaker 2: show is going on and there are attendance with like
• 10:21
  Speaker 2: air traffic controller wands moving you, saying like, okay, you
• 10:25
  Speaker 2: got to start moving this way because this stage is
• 10:27
  Speaker 2: going to start rotating here and now all of you
• 10:29
  Speaker 2: can get up here, and then you're dancing a lot.
• 10:31
  Speaker 1: It was.
• 10:31
  Speaker 2: It was a very like set wise, one of the
• 10:34
  Speaker 2: most interesting shows I've seen. It's it's all about Emelda Marcos.
• 10:39
  Speaker 2: So a story that in many ways is.
• 10:42
  Speaker 1: All I know about Amelda Marcos is that she stole
• 10:44
  Speaker 1: the shoes?
• 10:45
  Speaker 2: Right?
• 10:46
  Speaker 3: Is that?
• 10:46
  Speaker 1: Is that covered in this thing? Does she have an
• 10:48
  Speaker 1: amazing story? All I know is she stole shoes in
• 10:50
  Speaker 1: the country corner and she had stolen all these shoes.
• 10:54
  Speaker 2: It would be too long to get into for the podcast,
• 10:57
  Speaker 2: but a very complicated history. And the show is great,
• 11:01
  Speaker 2: and I think only five more days of shows. So
• 11:05
  Speaker 2: if you hear this beforehand and you can get it
• 11:07
  Speaker 2: to see it. If not, the cast album is on
• 11:09
  Speaker 2: streaming everywhere and everything. So that was a great one too,
• 11:11
  Speaker 2: And I thought you were about to say that you
• 11:13
  Speaker 2: had just seen that too. Another here something something.
• 11:16
  Speaker 1: Yeah, awesome. Our podcast guest is Great Hans is a
• 11:21
  Speaker 1: longtime NFL employee who has worked in a lot of
• 11:23
  Speaker 1: different parts of the organization. And I just think he's
• 11:26
  Speaker 1: got a great perspective and he's got a great way
• 11:28
  Speaker 1: about him, and he's pretty proud about what they're going
• 11:30
  Speaker 1: to show us on Amazon on Friday. He was one
• 11:32
  Speaker 1: of the many minds who came together and really urged
• 11:35
  Speaker 1: to make this thing happen. I think it is pretty
• 11:37
  Speaker 1: different Friday NFL football. I don't have a long memory
• 11:40
  Speaker 1: of any games on Fridays, and especially on the holiday
• 11:43
  Speaker 1: weekend sandwich between the Thursday slate which has three games,
• 11:46
  Speaker 1: the Sunday slate, and of course the Monday slate. With
• 11:48
  Speaker 1: no further ado, let's get to our guest. He's the
• 11:55
  Speaker 1: NFL's executive vice president of Media Distribution. He leads the
• 11:58
  Speaker 1: league's overall media strategy and negotiations for live game rights,
• 12:03
  Speaker 1: manages the league's broadcast department, and he oversees the league's
• 12:06
  Speaker 1: owned and operated media assets, which are NFL Network, NFL Digital,
• 12:10
  Speaker 1: NFL Films, and he's also one of the architects and
• 12:14
  Speaker 1: brains behind Friday's Black Friday Amazon game. Hans Schroder Welcome
• 12:19
  Speaker 1: to the season with Peter Schrager.
• 12:21
  Speaker 3: Thanks, Peter, It's good to be here. Long time since
• 12:23
  Speaker 3: I've seen you. No hoodie today, So, you know, a
• 12:26
  Speaker 3: little disappointed in that.
• 12:27
  Speaker 1: You know, we do Good Morning Football in a studio
• 12:30
  Speaker 1: in New York, and we do it for the three
• 12:31
  Speaker 1: other hosts, and we kind of we don't realize that
• 12:33
  Speaker 1: people are actually watching. So w and I wear a
• 12:35
  Speaker 1: crumpled up hoodie and I'm sitting there with a zipper on.
• 12:38
  Speaker 1: I don't really think that the NFL League OFLFIC is
• 12:40
  Speaker 1: actually watching.
• 12:41
  Speaker 3: I like it. You know, we're trying to get younger
• 12:42
  Speaker 3: with our fans or whatever. I like the hoodie. It
• 12:44
  Speaker 3: reminds me of that. So it's it.
• 12:47
  Speaker 1: Let's last night's Monday night football game. We're filming. We're
• 12:49
  Speaker 1: recording this on Tuesday morning. Like I said this, I
• 12:52
  Speaker 1: don't work for ESPN. It felt big. The broadcast felt big.
• 12:56
  Speaker 1: Two different sideline reporters, there were four K cameras, There
• 13:01
  Speaker 1: was slow mo, there was drones, there was Maning cast,
• 13:05
  Speaker 1: it felt like a Super Bowl pre Did you get
• 13:07
  Speaker 1: that feeling watching the game as well, that like, okay,
• 13:09
  Speaker 1: the big games, we do have a tendency to put
• 13:12
  Speaker 1: the way to the league behind it, and these networks
• 13:14
  Speaker 1: know that, hey, we're gonna put the best product forward.
• 13:16
  Speaker 3: Yeah. Look, I think every year we go into the
• 13:19
  Speaker 3: scheduling process and you know, there's a number of great matchups,
• 13:22
  Speaker 3: you know, a number of great stories we're trying to
• 13:24
  Speaker 3: make sure we get surfaced, but there's always a handful
• 13:27
  Speaker 3: of games that really rise to the top. And a
• 13:30
  Speaker 3: Super Bowl rematch, I think I read somewhere, you know,
• 13:33
  Speaker 3: surprisingly it's only happened like nine or ten times. Nine
• 13:36
  Speaker 3: times nine times, I think I was right. So you know,
• 13:38
  Speaker 3: we knew this was going to be a key one.
• 13:40
  Speaker 3: And you know, the interesting things that we've done over
• 13:42
  Speaker 3: the last couple of years with our partners all doing
• 13:45
  Speaker 3: such a great job, you know, and especially on the
• 13:48
  Speaker 3: Disney side, continuing to build Monday Night Football again, to
• 13:52
  Speaker 3: use the simulcast and the reach on ABC to add
• 13:54
  Speaker 3: the Manning cast. That's been great for us because now
• 13:58
  Speaker 3: we really have, you know, homes for these great games
• 14:01
  Speaker 3: across any of our packages, and we know whoever gets
• 14:03
  Speaker 3: that game will do an unbelievable job building it, promoting it,
• 14:07
  Speaker 3: making it feel like you said, like it's it's different.
• 14:10
  Speaker 3: Also should and so you know, we we allow a
• 14:13
  Speaker 3: lot more flexibility in the scheduling process because those games
• 14:16
  Speaker 3: can go to a number of outlets. This year, the
• 14:18
  Speaker 3: schedules we really liked ended up showing this Philly Casey
• 14:22
  Speaker 3: rematch on Monday Night Football, and so we loved it
• 14:26
  Speaker 3: and and ESPN said, you know, look, if you give
• 14:28
  Speaker 3: it to us, well we'll blow the doors out. And
• 14:30
  Speaker 3: they did. And you know it was texting with Burt
• 14:32
  Speaker 3: Magnus last night at ESPN from the game from the field,
• 14:35
  Speaker 3: he said, this feels like a super Bowl. It feels
• 14:37
  Speaker 3: really really big. You know, Joe and Troy are awesome.
• 14:41
  Speaker 3: The environment case is an environment. It's just an awesome
• 14:44
  Speaker 3: place to see a game, and then the game and
• 14:46
  Speaker 3: all these elements and the drama and sort of the
• 14:48
  Speaker 3: back and forth, like you know, so, yeah, what a way,
• 14:52
  Speaker 3: you know, midway through the season, maybe a little bit beyond,
• 14:54
  Speaker 3: to have this teenpole and then a tempole that kicks
• 14:57
  Speaker 3: into what is shaping up to be an awesome weekend
• 15:00
  Speaker 3: of football over Thanksgiving. Let's go all throughout the weekend.
• 15:03
  Speaker 3: You can just be incredible.
• 15:05
  Speaker 1: All the networks are like diving in full bore on
• 15:08
  Speaker 1: this and you start off. I'll be shameless and say,
• 15:11
  Speaker 1: we start off a good morning football on Thursday morning
• 15:13
  Speaker 1: on this day.
• 15:14
  Speaker 3: We're starting off.
• 15:16
  Speaker 1: Yeah, that's it, We're just setting the table. There we go,
• 15:18
  Speaker 1: and then Fox has their whole pre can.
• 15:20
  Speaker 3: Sure you just got to hang with Kyle for way
• 15:21
  Speaker 3: too long.
• 15:23
  Speaker 1: Three hours too many. No, Kyle has been great. We
• 15:25
  Speaker 1: always it's like Kyle's a family member now because we can.
• 15:28
  Speaker 3: Just for one second, I have to say this, and
• 15:32
  Speaker 3: you know, Jamie's great, Jason's great, Kyle is great, But
• 15:37
  Speaker 3: really you're the puzzle I wanted to solve Like that.
• 15:40
  Speaker 3: That's the line he went with. I hope you guys
• 15:43
  Speaker 3: pulled him aside. I mean, he was so proud of himself.
• 15:46
  Speaker 1: So if you're not, if you're not, okay. So Kyle
• 15:47
  Speaker 1: goes on Wheel of Fortune. Vana White is there. I
• 15:49
  Speaker 1: think Vana White is miked up. I don't think I've
• 15:52
  Speaker 1: ever heard Vana White really speak on Wheel of Fortune.
• 15:54
  Speaker 1: Kyle takes his shot and he says, my wife is here,
• 15:57
  Speaker 1: so he like catches at that and says, Vanna, you're
• 15:59
  Speaker 1: my boyhood crush and you were the puzzle, the puzzle
• 16:03
  Speaker 1: I always wanted to solve, and say Jack was hilarious.
• 16:05
  Speaker 1: Jack's like, really that's the line, and Kyle's like, I
• 16:08
  Speaker 1: don't know, just came to me. You know, Kyle, I
• 16:10
  Speaker 1: know Kyle. He had written that line. He flew seven
• 16:12
  Speaker 1: hours to California, he practiced it in the mirror sixteen times.
• 16:16
  Speaker 1: He went out there script and it It actually was
• 16:19
  Speaker 1: pretty good line.
• 16:20
  Speaker 3: It was a really good A guy that likes to
• 16:22
  Speaker 3: act like SPACCOLEI usually has his own work done.
• 16:24
  Speaker 1: He's rolling ahead, but that is it. He does act
• 16:26
  Speaker 1: like Spaccoley, but he has that hours and days of
• 16:29
  Speaker 1: planning going into that line.
• 16:30
  Speaker 3: But you know what's good. It was I appreciate his
• 16:32
  Speaker 3: topical too, like you know, the puzzle we wanted to
• 16:34
  Speaker 3: solve this year. We can talk a little bit about
• 16:35
  Speaker 3: Black Friday, and that's been a puzzle of ours too,
• 16:37
  Speaker 3: like we roll into it or whatever. But I had to.
• 16:40
  Speaker 3: I couldn't use this opportunity and not sort of give
• 16:43
  Speaker 3: And it was funny, laughing so hard at home.
• 16:45
  Speaker 1: He's the best and in the next morning, Uh, you know,
• 16:48
  Speaker 1: I'm flipping through the New York Posts and I see
• 16:50
  Speaker 1: an article since NFL Analyst or whatever they titled him,
• 16:53
  Speaker 1: tell Spann ol White, she is the puzzle. I'm like, yes,
• 16:56
  Speaker 1: we made the post, and for all the right reasons, Kyle, But.
• 16:59
  Speaker 3: But you know the other thing. We can't before we
• 17:00
  Speaker 3: move on, can't get too far away. He misses the anchor.
• 17:03
  Speaker 1: Man, I know he misses the answer man like.
• 17:06
  Speaker 3: That still on him. I wanted to there, so.
• 17:09
  Speaker 1: I did Celebrity Jeopardy a few weeks early. I did, and.
• 17:12
  Speaker 3: See this, Maybe I should have done my homework.
• 17:15
  Speaker 1: I don't live in I don't live in Westchester. You guys,
• 17:17
  Speaker 1: there's a little like circuit of the guys who outside
• 17:20
  Speaker 1: of it where I am. I did valiantly. I came
• 17:24
  Speaker 1: in second place. I got Final Jeopardy right. It was awesome.
• 17:26
  Speaker 1: I lost to Mira Sorvina, who is a Harvard grad
• 17:30
  Speaker 1: MENSA member apparently didn't learn that until Affirst did great.
• 17:33
  Speaker 1: But I got the daily doubles wrong, and Kyle the
• 17:36
  Speaker 1: next day was very complimentary. I made a lot of
• 17:38
  Speaker 1: money for charity. We had a blast. Was good, but
• 17:40
  Speaker 1: he kept on digging me a little bit on these
• 17:42
  Speaker 1: daily doubles, these two questions. One of them was, uh,
• 17:45
  Speaker 1: this author wrote Portnoy's complaint, would you know that who
• 17:49
  Speaker 1: is put you on the spot, Philip Roth, I didn't.
• 17:51
  Speaker 1: I didn't, I didn't have it. I didn't get it. Great, fine, wrong.
• 17:55
  Speaker 1: Kyle gets an Anchorman question, a movie quote, which is
• 17:58
  Speaker 1: so wheelhouse for him.
• 17:59
  Speaker 3: There, sure, what are the ones from the cannon?
• 18:02
  Speaker 1: And like that is like you know, Urban Outfitters has
• 18:05
  Speaker 1: shirts with that boy that escalated quick and he got
• 18:08
  Speaker 1: it wrong.
• 18:09
  Speaker 3: So it's tough.
• 18:10
  Speaker 1: One hundred and sixty nine thousand dollars for charity Kyle
• 18:12
  Speaker 1: raised for Make a Wish very good. Got the question wrong.
• 18:16
  Speaker 3: Well, you guys are both were awesome for doing that.
• 18:18
  Speaker 3: We love and a lot of fun.
• 18:20
  Speaker 1: So it was good.
• 18:21
  Speaker 3: It was fun to watch. So back to thanks Kith.
• 18:23
  Speaker 1: So we'll do Good Morning Football. Then the pregame shows.
• 18:25
  Speaker 1: Fox is actually sending their pregame show to New York,
• 18:27
  Speaker 1: which I think is cool. So you're gonna have the
• 18:29
  Speaker 1: whole Fox pregame show in New York City live from
• 18:32
  Speaker 1: the parade. And then we kick off and it's Fox
• 18:35
  Speaker 1: in Detroit. Lions versus Packers. Then we have CBS Commanders
• 18:40
  Speaker 1: versus Cowboys, and then you have the nightcap with Seahawks
• 18:43
  Speaker 1: versus forty nine Ers. I thought essentially all three of
• 18:45
  Speaker 1: those games have like pretty major musical acts at halftime.
• 18:49
  Speaker 1: So it's not just football. We love our football. I
• 18:52
  Speaker 1: feel like we're making this into broadening the horizons. I
• 18:55
  Speaker 1: don't know if that's and it's not brand new that
• 18:57
  Speaker 1: we've done halftime acts, but I don't think I've remembered
• 19:00
  Speaker 1: three halftime acts during the Thanksgiving games. Maybe one.
• 19:03
  Speaker 3: Look, it's such a unique day, and it's unique in ways,
• 19:06
  Speaker 3: and you know, taking a step back, you look at
• 19:08
  Speaker 3: the Thanksgiving weekend and for years across this country it's
• 19:13
  Speaker 3: been about friends, family, and football, and you know, that's
• 19:17
  Speaker 3: just increased each of those variables. It's really sort of
• 19:20
  Speaker 3: almost you know, as important as the December holidays. To
• 19:24
  Speaker 3: many people in this country. It's a chance to get together,
• 19:26
  Speaker 3: make families get together, get together for an extended period
• 19:29
  Speaker 3: of time, and really enjoy being together, which I think
• 19:32
  Speaker 3: post pandemic, there's an element there that I think people
• 19:35
  Speaker 3: are truly appreciating even more. And then what we're excited
• 19:38
  Speaker 3: about is a football aspect that's now layering on top
• 19:41
  Speaker 3: of that. And it's not just us, it's at all
• 19:43
  Speaker 3: levels of football, which we love and celebrate. You got
• 19:45
  Speaker 3: high school still happening, you have college God, it's going
• 19:48
  Speaker 3: to be a huge one. An arbor at nowt on Saturday,
• 19:51
  Speaker 3: which is just going to be incredible, right, But you know,
• 19:55
  Speaker 3: you look at what it's become from the NFL, where
• 19:57
  Speaker 3: the tradition's always been there in Detroit and in Dallas
• 19:59
  Speaker 3: and through the weekend, but it's just continued to grow.
• 20:02
  Speaker 3: I mean last year what did Giants Cowboys did forty
• 20:04
  Speaker 3: two and.
• 20:05
  Speaker 1: Most regular season game and his history.
• 20:08
  Speaker 3: And history and so for us, you know, we just
• 20:11
  Speaker 3: think we can can build on it and fill out
• 20:13
  Speaker 3: the weekend. And you know, before we even get to
• 20:16
  Speaker 3: Black Friday, you just look at the Sunday slate that
• 20:18
  Speaker 3: we've had. You have Pittsburgh Cincinnati anchoring that one o'clock
• 20:22
  Speaker 3: window in a pretty meaningful way.
• 20:25
  Speaker 1: Denver Cleveland's a big game.
• 20:26
  Speaker 3: Denver Cleveland that was a big I mean, there's a
• 20:28
  Speaker 3: lot of great games throughout sprinkled throughout the day, but
• 20:31
  Speaker 3: just you know, you look at some of those games
• 20:32
  Speaker 3: that are really and Jacksonville Houston. Let's talk about the CJ.
• 20:35
  Speaker 3: Stroud story for a second. Man, Like, and I think
• 20:37
  Speaker 3: they beat Jacksonville the first two day, so like that
• 20:40
  Speaker 3: game's going to be fast, game is going to be intense.
• 20:42
  Speaker 3: And it rolls into then you know, a couple of
• 20:44
  Speaker 3: good late afternoon games, but really Buffalo and Philly. You know,
• 20:47
  Speaker 3: Buffalo like coming coming back off the heels of the
• 20:50
  Speaker 3: wind on Sunday, and really, you know, a stretch of
• 20:52
  Speaker 3: great for twenty five games we have ahead of us
• 20:55
  Speaker 3: for the next little bit, rolling into Baltimore and.
• 20:57
  Speaker 1: Charge that Baltimore Chargers game, which Chargers kind of feeling
• 21:00
  Speaker 1: like he's on the brink a little bit. Raven's finally
• 21:02
  Speaker 1: the one seed.
• 21:02
  Speaker 3: So and then you end up with the NFC North,
• 21:04
  Speaker 3: which you know, the Bears. Know I've had up and
• 21:07
  Speaker 3: down a lot of injuries with fields, but you end
• 21:08
  Speaker 3: up with a really strong Black and Blue division. The
• 21:11
  Speaker 3: great story with the Dobs. Dobbs in Minnesota, by the way,
• 21:16
  Speaker 3: who should have gone to Princeton played football talk, Yeah,
• 21:19
  Speaker 3: last minute switched to Tennessee. So you know, okay, it
• 21:22
  Speaker 3: happened to occasionally, you know, but you know, but uh
• 21:26
  Speaker 3: so it's great. So like that weekend of all these games,
• 21:28
  Speaker 3: all this football is awesome, So how can we make
• 21:31
  Speaker 3: it better? Yeah? How can we make it bigger? Well?
• 21:32
  Speaker 1: I remember what was It was the hardball ball the
• 21:34
  Speaker 1: first time before the super Bowl. That was the first
• 21:35
  Speaker 1: Thanksgiving night game and I was in that building. I
• 21:37
  Speaker 1: covered it as a reporter going into Baltimore and it
• 21:41
  Speaker 1: was same thing, and that was a major deal, Like
• 21:43
  Speaker 1: we're going to do football on Thanksgiving evening. And then
• 21:45
  Speaker 1: that becomes now a second nature. Everyone just assumes that
• 21:48
  Speaker 1: where did the Amazon Black Friday idea come to be?
• 21:52
  Speaker 1: And has this been brewing for a while or was
• 21:55
  Speaker 1: this Amazon coming to the table to you being like, hey,
• 21:57
  Speaker 1: give us the NFL, we'll also put together something and
• 21:59
  Speaker 1: we'll kind of we're the face of commerce. Let's put
• 22:02
  Speaker 1: together a Black Friday game.
• 22:04
  Speaker 3: Yeah. You know, as we went into the last cycle
• 22:07
  Speaker 3: of deals, so sometime probably early in twenty twenty, we
• 22:12
  Speaker 3: did a lot of work starting to look at a
• 22:14
  Speaker 3: number of different things. What an expanded season could look like,
• 22:18
  Speaker 3: you know, what type of game inventory we'd want to
• 22:20
  Speaker 3: take back from our partners, what new windows we could build,
• 22:23
  Speaker 3: how do we extend Thursday Night as an example and
• 22:26
  Speaker 3: build that into a bigger, broader window. And in midst
• 22:29
  Speaker 3: of the sort of noodling, the idea of, hey, should
• 22:32
  Speaker 3: we look at Black Friday as a day? You know,
• 22:35
  Speaker 3: it's become again such a a ten pole day on
• 22:39
  Speaker 3: the calendar, and it's coming off now a day that
• 22:41
  Speaker 3: the NFL just dominates on the Thursday of Thanksgiving. Is
• 22:44
  Speaker 3: there an opportunity to feel that college is still so
• 22:46
  Speaker 3: strong on Saturday? You got a bunch of high school
• 22:49
  Speaker 3: Friday Night, you have some college Friday Night, can college
• 22:52
  Speaker 3: Friday throughout the day, but you know, college is almost
• 22:56
  Speaker 3: more more of their bigger games to Saturday, and some
• 22:59
  Speaker 3: of those traditional rivalries aren't on Black Friday quite as much.
• 23:02
  Speaker 3: There's an up Hey, is that something we should look at?
• 23:04
  Speaker 3: And then we got into the deal process us We said, hey,
• 23:08
  Speaker 3: you know, we're sort of seeing and having these conversations
• 23:10
  Speaker 3: with everybody across the table, and we started talking to Amazon,
• 23:14
  Speaker 3: who had been our partner on the tricast and been
• 23:16
  Speaker 3: part of Thursday Night, but the not the primary distributor.
• 23:20
  Speaker 3: And he started saying, well, Amazon, okay, we got the
• 23:22
  Speaker 3: biggest commerce platform in the entire world. Black Friday that's
• 23:26
  Speaker 3: their biggest day of the entire year. You know, these
• 23:31
  Speaker 3: things seem like they fit pretty well together. And so
• 23:34
  Speaker 3: in the process of that, I think, you know, a
• 23:36
  Speaker 3: lot of conversations all the way up to the top
• 23:39
  Speaker 3: sides of both organizations, but I think a lot of
• 23:41
  Speaker 3: momentum really started to build around there, and Hey, this
• 23:45
  Speaker 3: is something that I think could be really transformational for
• 23:47
  Speaker 3: both sides, and not just about adding another game window,
• 23:52
  Speaker 3: but also how we do something unique. How we create
• 23:55
  Speaker 3: a new window, a new ten poll, how do we
• 23:57
  Speaker 3: have a bigger impact, How do we bring more elements in,
• 23:59
  Speaker 3: How do we change the game experience a little bit
• 24:02
  Speaker 3: more than what a typical game is. How do we
• 24:03
  Speaker 3: have a bigger impact you know on Thursday night for
• 24:06
  Speaker 3: good and otherwise? And so those elements all sort of
• 24:10
  Speaker 3: wrapped in and I think said hey, and Amazon came
• 24:13
  Speaker 3: to said, hey, we really want to do this too,
• 24:15
  Speaker 3: and we think we can make it bigger and we
• 24:17
  Speaker 3: think we can deliver on all those all those objectives,
• 24:20
  Speaker 3: and so it became part of the deal and sort
• 24:22
  Speaker 3: of part of the deal that we said, hey, you're one.
• 24:25
  Speaker 3: We have enough to get out of the box with.
• 24:26
  Speaker 3: We have enough to focus on the fair way and
• 24:30
  Speaker 3: deliver against and you know, then we got through the
• 24:33
  Speaker 3: end of last year, and we got through around this
• 24:35
  Speaker 3: time last year and said, hey, you know, this looks
• 24:38
  Speaker 3: like this idea still resonates, still thinks it makes sense.
• 24:40
  Speaker 3: When we saw the results of the Cowboys, Giants and
• 24:42
  Speaker 3: strong leadership across all three games, quite frankly and said,
• 24:46
  Speaker 3: you know, we got to the off season, this is
• 24:48
  Speaker 3: the time. You know, we feel really good about the
• 24:50
  Speaker 3: awesome start Amazon had last year. This is a way
• 24:54
  Speaker 3: to sort of really take that and extend it and
• 24:56
  Speaker 3: build on it. And so pretty quickly into the off
• 24:59
  Speaker 3: season realized this is going to be what we add
• 25:01
  Speaker 3: to it. And so we're excited and we're excited and divisional,
• 25:04
  Speaker 3: you know, it's interesting with the games, especially on Thursday
• 25:07
  Speaker 3: and into Friday. They're all interesting too because they're all
• 25:09
  Speaker 3: divisional games, right, and those divisional teams know each other,
• 25:13
  Speaker 3: you know, they've scouted each other. You know, in short weeks,
• 25:15
  Speaker 3: you tend to get some of the best games from
• 25:17
  Speaker 3: those divisional sides that sort of know each other a
• 25:19
  Speaker 3: little bit better, a little bit more intimately than maybe
• 25:22
  Speaker 3: two other teams that are on the calendar.
• 25:24
  Speaker 1: When you guys agree to do the Amazon Black Friday
• 25:27
  Speaker 1: game in the second year of Amazon, you go to
• 25:30
  Speaker 1: these league meetings and the schedule releases coming in May,
• 25:33
  Speaker 1: and the league meetings are usually in March. I know,
• 25:34
  Speaker 1: there's behind closed doors and there's also several zooms and calls,
• 25:38
  Speaker 1: and all different networks will say, hey, if possible, here's
• 25:41
  Speaker 1: our ranking system, here are the games we want, if
• 25:43
  Speaker 1: there's any way, and you guys kind of work with
• 25:45
  Speaker 1: the networks and say, well, we're going to give ESPN
• 25:48
  Speaker 1: that Monday night game, but then Fox you're gonna get
• 25:50
  Speaker 1: Eagles forty nine ers and CBS, don't worry, you're gonna
• 25:52
  Speaker 1: get this awesome you know, Bill's Eagles game. You spread
• 25:55
  Speaker 1: to love a little bit.
• 25:56
  Speaker 3: Where does the.
• 25:57
  Speaker 1: Friday Black Amazon on the Thanksgiving Day game and NFL
• 26:00
  Speaker 1: kickoff and these huge Sunday night Where was that in
• 26:03
  Speaker 1: kind of the pecking order? And was that their first
• 26:05
  Speaker 1: pick of like, hey, that's our biggest game.
• 26:07
  Speaker 3: Yeah, look, I think you're absolutely right. We go to
• 26:10
  Speaker 3: all partners and you know, one of the data points
• 26:13
  Speaker 3: that's really helpful for us is to get our partner's
• 26:15
  Speaker 3: perspectives on how they view the top games of the year,
• 26:18
  Speaker 3: the games that may matter the most to them. Sometimes
• 26:21
  Speaker 3: it's not always the most marquee game. Sometimes they just
• 26:23
  Speaker 3: like a game better, they feel it fits better for
• 26:25
  Speaker 3: their network, their markets, their history, you know, if they've
• 26:30
  Speaker 3: covered that game the past couple of years, where they
• 26:32
  Speaker 3: just want it right. And so clearly, you know, we
• 26:35
  Speaker 3: thought about Black Friday in a way that was very
• 26:38
  Speaker 3: much at the top of the list that it's a
• 26:40
  Speaker 3: new window, it's a window we want to make sure
• 26:43
  Speaker 3: we put our best foot forward and we schedule a
• 26:45
  Speaker 3: game that we think is going to be a very
• 26:48
  Speaker 3: strong matchup. Look, you never know, we you know, fortunately,
• 26:52
  Speaker 3: as of this point in the year, we haven't flexed
• 26:54
  Speaker 3: the game in any of our packages yet and so
• 26:56
  Speaker 3: maybe the crystal ball this year is a little bit
• 26:58
  Speaker 3: better than than even other years where Mike North and
• 27:01
  Speaker 3: Howard and Annie and Charlotte, the scheduling team, you know
• 27:05
  Speaker 3: what they do for five months, you know, really from
• 27:07
  Speaker 3: January through mid May of NonStop, six sometimes seven days
• 27:12
  Speaker 3: a week, going to all the permutations to schedule. They
• 27:14
  Speaker 3: work pretty hard to make that crystal ball shine pretty bright.
• 27:18
  Speaker 3: And this year, you know, it's it's proven up and
• 27:20
  Speaker 3: we've had great stories, We've had some things we couldn't predict,
• 27:23
  Speaker 3: and and so you never know exactly how the matchup's
• 27:26
  Speaker 3: going to play out like you think it is. Certainly
• 27:28
  Speaker 3: this year when we went into the year, we're thinking, hey,
• 27:30
  Speaker 3: this is the Jets with Aaron Rodgers and coming in
• 27:32
  Speaker 3: against the Miami. That's going to be explained it. Yeah,
• 27:35
  Speaker 3: and there's been some turnover, there's some changes, the Jets
• 27:37
  Speaker 3: have gone through some ups and downs, but you know,
• 27:39
  Speaker 3: are still in the playoff hunt, still fighting for it. Now,
• 27:42
  Speaker 3: gonna have a new quarterback this week. You know, you
• 27:44
  Speaker 3: get the Dolphins, you know, with a chance to sort
• 27:48
  Speaker 3: of continue to beat some teams that are maybe perceived
• 27:51
  Speaker 3: as a little bit stronger teams and better teams and
• 27:53
  Speaker 3: then maybe some of their wins that people would hold
• 27:55
  Speaker 3: up to. So you know, look at the NFL is
• 27:58
  Speaker 3: a week to week leagues. I don't know how much
• 28:00
  Speaker 3: but stock you put into all that. But the idea
• 28:02
  Speaker 3: is we still think it's a really good matchup and
• 28:04
  Speaker 3: you know, anchored and centered right around New York when
• 28:07
  Speaker 3: you know, retail capital maybe a whole world to play
• 28:09
  Speaker 3: in a day that's going to have a lot of
• 28:11
  Speaker 3: retail themes to it. There's a lot I think we
• 28:13
  Speaker 3: can do adjacent to that. So we're super excited about
• 28:17
  Speaker 3: you know what, the Dolphins coming to the Jets is
• 28:19
  Speaker 3: going to be on Friday, and you know, again, we
• 28:21
  Speaker 3: can only set up so much and then at some
• 28:23
  Speaker 3: points the game itself. But we're hopeful that it's going
• 28:25
  Speaker 3: to be a great one.
• 28:26
  Speaker 1: I think it's pretty cool because a couple of years
• 28:28
  Speaker 1: ago they debuted the Nickelodeon game and that was a
• 28:32
  Speaker 1: huge success, and it was like, here's something that's a
• 28:33
  Speaker 1: little outside the box that you might not be typically
• 28:36
  Speaker 1: used to as an NFL fan, and oh wait, we
• 28:38
  Speaker 1: love it. This year the Falcons Jaguars on the Toy
• 28:41
  Speaker 1: Story broadcast, which a different audience, very well received. People
• 28:46
  Speaker 1: loved it. Now you have this Black Friday, They like,
• 28:49
  Speaker 1: is there a group here within your group of media
• 28:52
  Speaker 1: colleagues at the league office who are just constantly throwing
• 28:54
  Speaker 1: things at the wall saying, hey, what if we consider this?
• 28:56
  Speaker 1: What if we considered that? I feel like that's a
• 28:57
  Speaker 1: cool ideation process of we have the game, we know
• 29:00
  Speaker 1: it's amazing. Who else can we reach? How else can
• 29:03
  Speaker 1: we reach them? And then what avenues can we do it.
• 29:05
  Speaker 3: Yeah, Look, okay, I think the benefit we have is
• 29:08
  Speaker 3: we have a super talented team, not only directly in
• 29:11
  Speaker 3: the broadcast and media group and and the ideas that
• 29:15
  Speaker 3: get generated from that crew, but across the league. People
• 29:19
  Speaker 3: aren't afraid to throw ideas at us. I mean, it's
• 29:21
  Speaker 3: one of the things Commission really, one of his management
• 29:24
  Speaker 3: and leadership styles is constantly about innovation and evolution and
• 29:27
  Speaker 3: pushing forward. It's it's not so much what we've done,
• 29:29
  Speaker 3: it's what we can do and what's ahead of us.
• 29:31
  Speaker 3: And you sense that around here and there is now
• 29:34
  Speaker 3: we want to be smart. We want to be smart,
• 29:36
  Speaker 3: and we want to be thoughtful and where we experiment
• 29:38
  Speaker 3: and how we push. So a lot of work goes
• 29:41
  Speaker 3: into the evaluation and ultimately the execution of those ideas.
• 29:44
  Speaker 3: But you know, it just doesn't stop there. We have
• 29:46
  Speaker 3: great partners, you know, our partners bring us ideas, Our
• 29:49
  Speaker 3: partners push us on, Hey can we do this? Hey
• 29:52
  Speaker 3: can we do that? And we love that. We love that.
• 29:55
  Speaker 3: And you know other people, I think you've thrown a
• 29:56
  Speaker 3: few ideas, don't be shy there I about different ideas. So,
• 30:02
  Speaker 3: you know, a lot a lot of the work ultimately
• 30:03
  Speaker 3: is a prioritization, so what here is really going to
• 30:05
  Speaker 3: break through? And then the learnings we get out of
• 30:08
  Speaker 3: it to make sure you're really disciplined that over time,
• 30:10
  Speaker 3: you're not doing something to do something, you're doing something
• 30:12
  Speaker 3: to have an impact. And that's what we've seen, and
• 30:15
  Speaker 3: you mentioned a couple of those all broadcasts. Certainly, we
• 30:17
  Speaker 3: love what we've done with Nick, We love the toy story,
• 30:20
  Speaker 3: we love what you know. I think the Manning cast
• 30:22
  Speaker 3: have really grown. We love what Amazon's doing with Prime
• 30:25
  Speaker 3: Vision and that deep, cool predictive elements, you know, bringing
• 30:29
  Speaker 3: some AI and really inside the game and even going
• 30:32
  Speaker 3: to the All twenty ten all the broadcast was called Lebron.
• 30:36
  Speaker 3: Lebron's great. But you know it's not just some of
• 30:38
  Speaker 3: that stuff catches more of the attention. Some of the
• 30:40
  Speaker 3: stuff we're doing just to make the game more available
• 30:43
  Speaker 3: to different parts of our audience, you know, our Spanish
• 30:45
  Speaker 3: language broadcasts, especially as we add more Spanish broadcast distribution
• 30:49
  Speaker 3: on Telemundo ultimately now with Univision this year on Super
• 30:52
  Speaker 3: Bowl with CBS, and making sure we're giving our fans
• 30:56
  Speaker 3: on the screen they want the experience they want. That's
• 30:59
  Speaker 3: really important to us. And you know, there's some inertia
• 31:01
  Speaker 3: to overcome. There's some ways that hey, we've been doing
• 31:04
  Speaker 3: this for a long time that you got to break
• 31:06
  Speaker 3: through a little bit. But we're really excited and the
• 31:08
  Speaker 3: growth and the ways that people can now engage with
• 31:11
  Speaker 3: our content. What you've seen just with the launch of
• 31:13
  Speaker 3: NFL Plus, of taking network now where people can watch
• 31:17
  Speaker 3: you guys on any screen at any time, any place,
• 31:19
  Speaker 3: or at red Zone and Scott or what YouTube's done
• 31:22
  Speaker 3: with Sunday Ticket. You know, it's a world that we
• 31:25
  Speaker 3: all live in and see it every day that just
• 31:28
  Speaker 3: if you're a media consumer, you know how patterns and
• 31:31
  Speaker 3: habits are changing, and so we got to change with it.
• 31:33
  Speaker 3: And at times we can actually use our content to
• 31:36
  Speaker 3: drive that change, which is exciting.
• 31:37
  Speaker 1: One of the other cool things that you guys have
• 31:39
  Speaker 1: really leaned into the last few years, and I commend
• 31:41
  Speaker 1: you for it, is the complimentary stuff.
• 31:43
  Speaker 3: Now.
• 31:43
  Speaker 1: Obviously we have the all cast, but I'm talking partner
• 31:45
  Speaker 1: with Netflix and a show that was the number one
• 31:49
  Speaker 1: show this summer. I've told this story before. I was
• 31:51
  Speaker 1: on a flight to la and there is a young
• 31:55
  Speaker 1: woman with three kids and she's got her ear pods
• 31:58
  Speaker 1: in and she's watching Marcus Mariota on the quarterback and
• 32:02
  Speaker 1: she's tending to the three kids. But I don't Maybe
• 32:04
  Speaker 1: she's a diehardp maybe she's not. Maybe it's because it's
• 32:06
  Speaker 1: the number one trending thing on Netflix and she's like,
• 32:09
  Speaker 1: what is this. I'll click on this and learn more
• 32:10
  Speaker 1: about Mahomes and cousins. But between that and then I
• 32:13
  Speaker 1: see the press release about a Skydance documentary with Jerry Jones,
• 32:18
  Speaker 1: and I know that's in the works. Right now, it
• 32:20
  Speaker 1: feels like the NFL is Okay, We've got our game
• 32:22
  Speaker 1: and we're not going to touch it and it's going
• 32:24
  Speaker 1: to be pure, but there are other extensions we can
• 32:26
  Speaker 1: do and we're gonna We're gonna try, We're gonna go
• 32:28
  Speaker 1: for it.
• 32:28
  Speaker 3: Yeah, there's so many great stories to tell out there,
• 32:31
  Speaker 3: and Ross Ketover and Keith and Pat and the film's
• 32:35
  Speaker 3: team do such a Jess do such a great job.
• 32:38
  Speaker 3: But I don't think, you know, we just can't do
• 32:40
  Speaker 3: all of them. So we have this new partnership with Skydance,
• 32:42
  Speaker 3: and I think you'll start to three really over the
• 32:44
  Speaker 3: next couple of years, accelerate the amount of great content
• 32:49
  Speaker 3: we're able to produce about the NFL and all other sports.
• 32:51
  Speaker 3: You know, the goal there is to be the ultimate
• 32:53
  Speaker 3: sports studio across media, and I think they're on their
• 32:56
  Speaker 3: way to do that. And you're right, like we're just
• 32:59
  Speaker 3: starting to scratch the surface. And some of these other
• 33:01
  Speaker 3: forms non game stuff or you know, like like quarterback
• 33:05
  Speaker 3: getting onto those platforms. We know our fans are spending
• 33:07
  Speaker 3: those times. Sometimes, you know, it's about taking something like
• 33:10
  Speaker 3: the toy Story game that was available in ninety five countries.
• 33:13
  Speaker 3: I don't even like that, yeah, right, and trying to
• 33:15
  Speaker 3: get people to experience football in a different way, you know,
• 33:18
  Speaker 3: and sometimes about's going up beyond different parts of the game.
• 33:21
  Speaker 3: Like flag football now is a high school sport for
• 33:24
  Speaker 3: women in ten states I think around the country, and
• 33:26
  Speaker 3: it's going to double and it continues to grow at
• 33:29
  Speaker 3: astronomical rates. It's going to be in the Olympics in
• 33:33
  Speaker 3: twenty twenty eight, And so how can we cover that more?
• 33:35
  Speaker 3: You know, more people playing football is a great thing.
• 33:38
  Speaker 3: It's active, it's athletic, it learns how to be a team.
• 33:41
  Speaker 3: It's the life lessons you learn. So how can we
• 33:44
  Speaker 3: help drive that, Like it just gets so wide so
• 33:46
  Speaker 3: quick in such an exciting way, and a lot of
• 33:49
  Speaker 3: this means we're going to have some partners that are
• 33:51
  Speaker 3: there aren't our traditional partners, I mean, you know, and
• 33:54
  Speaker 3: the fun part in my twenty two years at the
• 33:56
  Speaker 3: league is generally, you know, we've added partners because people,
• 34:00
  Speaker 3: once they're in the NFL business, they want to stay
• 34:02
  Speaker 3: in the NFL business, and we find ways there's different
• 34:05
  Speaker 3: ways we can and slice our rights, cut our rights
• 34:08
  Speaker 3: to make sure that people don't want to stay, and
• 34:09
  Speaker 3: most do just given the uniqueness and the value I
• 34:12
  Speaker 3: think us, but also our partners, it's really important to have
• 34:15
  Speaker 3: partners that you know, are happy, partners that are that
• 34:17
  Speaker 3: are feeling like they're able to participate in the engage
• 34:21
  Speaker 3: with the excitement and the value creation around the product
• 34:24
  Speaker 3: that they do, which is awesome. Look a lot of
• 34:27
  Speaker 3: it we should just talk and take a step back.
• 34:29
  Speaker 3: What the game itself is just awesome still, you know,
• 34:33
  Speaker 3: I mean even with you know, the number of close games,
• 34:35
  Speaker 3: you know, field goal finish, whatever.
• 34:38
  Speaker 1: I think on a TV like I'm always in LA
• 34:41
  Speaker 1: for Fox's pregame on Sundays and I fly back on
• 34:44
  Speaker 1: Jet Blue and they have the games on the screen
• 34:46
  Speaker 1: and every single screen on the fight back where there
• 34:49
  Speaker 1: it be man, woman, child, whoever, it's NFL football, and
• 34:52
  Speaker 1: it's because it's great as a TV product as well.
• 34:55
  Speaker 1: I think it lends itself to the TV product as
• 34:57
  Speaker 1: much as any other sport, and the ratings bear that out.
• 35:00
  Speaker 3: Yeah, and look, I mean, you know, it's it's always tough,
• 35:02
  Speaker 3: and you obviously get a little bit bubbling you see
• 35:04
  Speaker 3: a Burrow go down or a you know, Aaron Rodgers,
• 35:08
  Speaker 3: but you know, to see some of these others, the CJ.
• 35:10
  Speaker 3: Stroud story is just incredible to see what Rock Purty's
• 35:13
  Speaker 3: doings again, Josh Doobbs, Like, you know, it's the fun
• 35:17
  Speaker 3: part is the game and the excitement on the game
• 35:20
  Speaker 3: allows these stories to evolve and allows these players to
• 35:23
  Speaker 3: step up, and it's just amazing. It's just awesome. Every week,
• 35:27
  Speaker 3: like the season's funny. You look down and you can't
• 35:30
  Speaker 3: believe you're already into week twelve. Yea, it feels like
• 35:32
  Speaker 3: we're in week four and we're here where it's end
• 35:34
  Speaker 3: of November and we're almost in the stretch of the playoffs.
• 35:37
  Speaker 1: From a macro standpoint, and you know, all the articles
• 35:39
  Speaker 1: and the trades would say that, you know, sport TV
• 35:42
  Speaker 1: is dying and there's a Hollywood strike in it, but
• 35:44
  Speaker 1: the football ratings remain pretty good and pretty robust, and
• 35:49
  Speaker 1: baseball's trying to figure out innovative ways to change their game,
• 35:52
  Speaker 1: and basketball is in the nd season tournament football's ratings.
• 35:56
  Speaker 1: Is there a I don't want to say, is there
• 35:58
  Speaker 1: a pride? But is there sort of a we're the
• 36:00
  Speaker 1: biggest show in town feeling here or do you guys
• 36:01
  Speaker 1: keep yourselves grounded and say, hey, that can all go
• 36:03
  Speaker 1: away in a second. We got to stay and just
• 36:05
  Speaker 1: treat this as if we're a small town team trying
• 36:07
  Speaker 1: to get into the game.
• 36:09
  Speaker 3: It's definitely more of the latter. Like you know, it's
• 36:11
  Speaker 3: a constant view of paranoid would be too strong a word.
• 36:15
  Speaker 3: You know, the quote out there only the paranoid survive.
• 36:17
  Speaker 3: I'm not sure it's paranoid. But there is a hyper focus. Again,
• 36:21
  Speaker 3: I go back all the way and from mmissioner on
• 36:24
  Speaker 3: down and Brian, who leads all of medium business for us,
• 36:26
  Speaker 3: you know, pushes on it, and just there's an ethos
• 36:29
  Speaker 3: to how can we continue to innovate, how can we
• 36:31
  Speaker 3: continue to evolve? And the product's great today, but there
• 36:34
  Speaker 3: have to be ways we can we can make it better.
• 36:36
  Speaker 3: And some stuff's very visible. Some stuff you see somebody
• 36:39
  Speaker 3: you know, you know. A few years ago, we made
• 36:41
  Speaker 3: did a bunch of research. We used to have five
• 36:44
  Speaker 3: breaks in a quarter, and that felt like a lot
• 36:47
  Speaker 3: of commercials. It's interested when we did a you know,
• 36:50
  Speaker 3: people may remember what we call the old double up
• 36:52
  Speaker 3: where there's a touchdown, commercial, took a commercial, came back,
• 36:56
  Speaker 3: kickoff commercial. You know that used to happen. I used
• 36:59
  Speaker 3: to have a lot throughout the year. And we found
• 37:02
  Speaker 3: we did a bunch of research and we found our
• 37:03
  Speaker 3: fans wanted less commercial breaks, but they didn't mind if
• 37:07
  Speaker 3: they were slightly long. Yeah, And so we went from
• 37:09
  Speaker 3: a two minute break to a two twenty and we
• 37:11
  Speaker 3: took five down to four. And it's really benefit of
• 37:15
  Speaker 3: the game all the way up to the Super Bowl
• 37:18
  Speaker 3: and the flexibility Now we're working with our partners and
• 37:20
  Speaker 3: sort of we're able to slide breaks between quarters. So
• 37:23
  Speaker 3: if there's a natural opportunity a lot of scoring in
• 37:25
  Speaker 3: one quarter, that's natural downtime, how can we take a
• 37:27
  Speaker 3: break there? Again, it gets back to what's the best
• 37:30
  Speaker 3: viewing experience, And by the way, not just for watching
• 37:32
  Speaker 3: it at home, but in the stadium too. The stadium
• 37:34
  Speaker 3: is still the best place to see a game. You
• 37:36
  Speaker 3: go to a game as a pure fan. The excitement,
• 37:38
  Speaker 3: the vibrancy, it's the drama, the patrick, it's just amazing.
• 37:41
  Speaker 3: But nobody wants to stand around there either. So, like
• 37:44
  Speaker 3: all those little things that may not catch as much
• 37:46
  Speaker 3: of the attention, how can we continue to make it better?
• 37:49
  Speaker 3: How can we continue to iterate We're going to keep
• 37:52
  Speaker 3: doing it, you know, and you know, we're fortunate to
• 37:55
  Speaker 3: have such a great game, great players, great athletes, great
• 37:58
  Speaker 3: coaches to work around, and so our job is just,
• 38:01
  Speaker 3: you know, how do we continue it to make it better?
• 38:08
  Speaker 1: Your story real quick? I find it cool. You just
• 38:10
  Speaker 1: said twenty two years of the league and kind of
• 38:13
  Speaker 1: an unorthodox path. You were working in Sydney, Australia at
• 38:16
  Speaker 1: one point and you made the jump to go from finance.
• 38:19
  Speaker 1: I would imagine it was in that world or insurance.
• 38:22
  Speaker 3: You tell me it was a football right, yeah, no,
• 38:24
  Speaker 3: it was, so you know, it's funny. I was the
• 38:26
  Speaker 3: son of a coach. My dad coached at West Point
• 38:28
  Speaker 3: at a fascinating time in the sixties. Paul Dietzel was
• 38:31
  Speaker 3: the head coach who won a national title at LSU,
• 38:34
  Speaker 3: then had Bill Parson. Well until you lived in a
• 38:36
  Speaker 3: triplex with Bill Parcells on one side and Bobby and
• 38:38
  Speaker 3: I on the other. But there's a cradle of coaches
• 38:41
  Speaker 3: with Ken Hatshield and Bill Battle and whatever. He then
• 38:44
  Speaker 3: went to be the head coach at the Coast Guard
• 38:46
  Speaker 3: Academy whereas Ad was autogram and then he came back
• 38:49
  Speaker 3: to West Point in the seventies, was there with you know,
• 38:54
  Speaker 3: with a number of other great coaches, with a basketball
• 38:56
  Speaker 3: coach named Coaches and otherwise so too, and then ended
• 38:59
  Speaker 3: up working for years for a coach he coach with
• 39:01
  Speaker 3: Bill Battle and retail licensing and apparel. So I was
• 39:05
  Speaker 3: an athlete, played and football out of fortune, playing up
• 39:08
  Speaker 3: through Princeton, and I always love sports. I always was
• 39:12
  Speaker 3: consumed by it. I did start my career off in
• 39:16
  Speaker 3: investment banking, sort of followed many of the others at
• 39:19
  Speaker 3: school down that path and was a remarkable way to
• 39:22
  Speaker 3: break into the professional world. Incredible experience learned a ton
• 39:26
  Speaker 3: got to travel as an athlete, didn't get to go
• 39:29
  Speaker 3: overseason college, so went over to Sydney for a while,
• 39:32
  Speaker 3: just incredible. Then went to an Internet company during the
• 39:35
  Speaker 3: first bubble in two thousand and two thousand and one,
• 39:37
  Speaker 3: asked Jeeves, now asked dot Com and brother randomly a
• 39:41
  Speaker 3: guy had left the NFL and went to work at
• 39:43
  Speaker 3: a small startup investment firm with a friend who I
• 39:46
  Speaker 3: met in Australia and said, the NFL is looking for somebody.
• 39:49
  Speaker 3: And you know, at that time, it was really much
• 39:51
  Speaker 3: more of a league. There wasn't that much turnover, that
• 39:54
  Speaker 3: many new spots, and you know, just so happened. I
• 39:58
  Speaker 3: was able to get the get And you know, I
• 40:01
  Speaker 3: always wanted to be in a career where I could
• 40:04
  Speaker 3: read the sports section first every morning, and that was
• 40:07
  Speaker 3: that was my job, better than the business section. Now
• 40:09
  Speaker 3: I read both. But so yeah, it's been great. It's
• 40:12
  Speaker 3: twenty two years. Got to spend the first four or
• 40:14
  Speaker 3: five working in all different parts of the league, international
• 40:18
  Speaker 3: to our stadium construction program, to revenue sharing, but always
• 40:23
  Speaker 3: with media as a part of that. And then got
• 40:25
  Speaker 3: asked in two thousand and five to come over and
• 40:26
  Speaker 3: work in the media business, help lead our deals and
• 40:29
  Speaker 3: our strategy, and then also incubate a bunch of different
• 40:32
  Speaker 3: digital businesses. So over that time and then now whatever
• 40:36
  Speaker 3: that is seventeen years later. Eighteen years later sort of
• 40:40
  Speaker 3: in the role get to still do and work on
• 40:43
  Speaker 3: things that are fun and enjoyable in a passion. You know,
• 40:46
  Speaker 3: if you what's saying, if you find something you're passionate about,
• 40:50
  Speaker 3: you never work another day in your life. So I'm
• 40:52
  Speaker 3: not sure that's exactly true. You know, we still work
• 40:54
  Speaker 3: pretty hard around here, but it is fun to work
• 40:57
  Speaker 3: on something you really love. So and you work with
• 40:59
  Speaker 3: great people and great people, you know, that's a fun
• 41:01
  Speaker 3: thing around here. And just as the job and the
• 41:03
  Speaker 3: roles of have grown both with in and across the
• 41:06
  Speaker 3: league and as well as you know with our partners,
• 41:08
  Speaker 3: just continuing to meet such great people and people that
• 41:11
  Speaker 3: push you and beat, people that challenge you, but also
• 41:15
  Speaker 3: create something, create something that is meaningful and has an
• 41:17
  Speaker 3: impact and you care about. It's really really fun.
• 41:20
  Speaker 1: Nick Cassario, the GM of the Texans, was in my
• 41:22
  Speaker 1: gast two weeks ago. Drew Petsing, the offensive coordinator of
• 41:25
  Speaker 1: the Cardinals. Guess Nick was working for I think Merrill Lynch.
• 41:31
  Speaker 1: Drew after was also he was working in finance and
• 41:34
  Speaker 1: something happened. He got an opportunity and he jumped at it.
• 41:36
  Speaker 1: And they said, we're sports people, we love it, and
• 41:39
  Speaker 1: we don't your leap. I mean, that had to be
• 41:41
  Speaker 1: a bold leap going from investment banking to saying, hey,
• 41:43
  Speaker 1: ask Jeeves, great the Internet, I'm gonna go work for
• 41:46
  Speaker 1: the shield. I mean, I can only imagine the courage
• 41:48
  Speaker 1: it took to jump and do that, but the excitement
• 41:50
  Speaker 1: as well.
• 41:50
  Speaker 3: Yeah, and look, it was it was fun. It was different,
• 41:53
  Speaker 3: and it was certainly a different track than many of
• 41:55
  Speaker 3: my peers were taking. But again, I think if you
• 41:58
  Speaker 3: stay with it and it's something you love and you
• 42:01
  Speaker 3: invest yourself in it, like, the rest sort of takes
• 42:04
  Speaker 3: care of itself. And so, you know, it's been a
• 42:07
  Speaker 3: good run. It's been really fun. I've been very very fortunate,
• 42:10
  Speaker 3: fortunate to work for great people, work with great people,
• 42:13
  Speaker 3: and fund that. Twenty two years in, it's still something
• 42:15
  Speaker 3: that you know, we're watching the you know, the games
• 42:19
  Speaker 3: over the weekend, and every game you're thinking about, Okay,
• 42:21
  Speaker 3: what's else I was on the schedule? Is that game
• 42:23
  Speaker 3: still should that game still be in that window or
• 42:26
  Speaker 3: that window? Or hey I saw this, Hey we can
• 42:28
  Speaker 3: do this better? Like and the team's awesome, you know,
• 42:31
  Speaker 3: the team, especially the broadcast team that I work with
• 42:34
  Speaker 3: most closely day to day. Now, Like those guys are
• 42:36
  Speaker 3: just every minute they're always looking, hey, what can we
• 42:38
  Speaker 3: do better? How can we make the experience of viewing better?
• 42:42
  Speaker 3: And so that's been a lot of fun.
• 42:43
  Speaker 1: A couple of rapid fire as we wrap this up,
• 42:45
  Speaker 1: and it's been awesome. Who do you hear from more
• 42:48
  Speaker 1: when it comes to complaints and winding the broadcast networks
• 42:51
  Speaker 1: or the owners really.
• 42:53
  Speaker 3: Neither okay, I would think like, why aren't.
• 42:55
  Speaker 1: We getting this get why are you how could you
• 42:57
  Speaker 1: not give us this primetime or the broadcasting How did
• 42:59
  Speaker 1: you give us this team in that game? When the
• 43:01
  Speaker 1: other guy, I feel like that has to be you're
• 43:03
  Speaker 1: the person they call to just complain and wind too.
• 43:06
  Speaker 3: No, oh, you know, look, I think first of all,
• 43:10
  Speaker 3: in Mike North does an incredible job on both sides.
• 43:14
  Speaker 3: On the scheduling side itself, which is really your question
• 43:16
  Speaker 3: is the course scheduling, managing and sort of setting There's
• 43:19
  Speaker 3: very few surprises people when they get their fund.
• 43:22
  Speaker 1: There's been a lot of conversations that lead to that
• 43:23
  Speaker 1: final schedule review.
• 43:24
  Speaker 3: And look, this year was another year. I mean most
• 43:26
  Speaker 3: years it's the case. We had five really happy partners
• 43:29
  Speaker 3: six with NFL Media and NFL Networks games. That was
• 43:33
  Speaker 3: it perfect for everybody? No, they probably wish maybe they
• 43:36
  Speaker 3: got one thing, but they were all super excited about
• 43:38
  Speaker 3: their schedules and proactively reached out, which they don't do,
• 43:41
  Speaker 3: and that's actually makes you feel good. Obviously, the games
• 43:44
  Speaker 3: need to play out like you think they do. And
• 43:46
  Speaker 3: then on the club and the ownership side, like again,
• 43:48
  Speaker 3: we put so much work into it. It takes a village.
• 43:52
  Speaker 3: It's not just the media and the broadcasting. We put
• 43:54
  Speaker 3: Donna Ponte in and football, Hey, is this a challenge
• 43:57
  Speaker 3: to put a team on a road here, then back
• 44:00
  Speaker 3: at home, then road there. Like all those things we changed.
• 44:03
  Speaker 3: The ownerships have been incredibly flexible and continue to evolve
• 44:08
  Speaker 3: to give us more tools and more flexibility to Some
• 44:11
  Speaker 3: clubs have some things in their schedule that when they
• 44:13
  Speaker 3: finally see it, they don't love. Absolutely. It's never perfect
• 44:16
  Speaker 3: and we feel that we own it and we feel
• 44:19
  Speaker 3: terrible when when we hear that. But I think you know,
• 44:23
  Speaker 3: those hopefully are much more the exception than the rule.
• 44:26
  Speaker 3: They definitely exist, and there's definitely things that we learn
• 44:28
  Speaker 3: from and we follow it away for next year and
• 44:30
  Speaker 3: say hey, and look, we've already learned, like this is
• 44:33
  Speaker 3: the first year of completely new media deals and TV
• 44:35
  Speaker 3: deals with the new format, you know, the away team
• 44:38
  Speaker 3: no longer what goes into what package, and that gave
• 44:42
  Speaker 3: us a lot of flexibility as we went into the year.
• 44:44
  Speaker 3: But we've already learned a lot going into that, and
• 44:47
  Speaker 3: we've learned about some things we may do a little
• 44:49
  Speaker 3: bit differently next time, already halfway through the year of
• 44:52
  Speaker 3: year one. And so that's sort of what makes the
• 44:54
  Speaker 3: job exciting is you sort of never have it all
• 44:56
  Speaker 3: figured out. There's always something more to think about. In Crack.
• 44:59
  Speaker 1: You're at all the NFL events, you broadcast a lot
• 45:01
  Speaker 1: of these, you guys are partners with them. Now, obviously
• 45:03
  Speaker 1: the super Bowl is the crude grad. It's everyone. It's
• 45:05
  Speaker 1: a one hundred and millions of people watching. I'm a
• 45:08
  Speaker 1: fan of Day three of the Draft, like that's my thing.
• 45:11
  Speaker 1: Other people love the combine, other people love kickoff week
• 45:14
  Speaker 1: and how we get that thing on? Hans Schroeder. What
• 45:16
  Speaker 1: is something that maybe isn't the headline, but something an
• 45:18
  Speaker 1: event on the NFL schedule that you love being a
• 45:21
  Speaker 1: part of or that you love seeing executed on television.
• 45:24
  Speaker 3: Well you hit on. I mean, I love the Draft
• 45:28
  Speaker 3: because I love college football, right, I love football at
• 45:31
  Speaker 3: all levels. You know, I love college football. I remember
• 45:33
  Speaker 3: watching aj Green play on like an ESPN high school
• 45:38
  Speaker 3: Labor Day weekend tournament when he was in high school
• 45:41
  Speaker 3: in South Carolina. So like I love football at all levels,
• 45:44
  Speaker 3: I love the Draft. I think the Draft is, you know,
• 45:46
  Speaker 3: three days of just pure football mersion, and the coverage
• 45:50
  Speaker 3: you guys give to me is exciting, and it's also
• 45:53
  Speaker 3: it's exciting for all thirty two, like it's a unique
• 45:55
  Speaker 3: thing and that all thirty two have reasons to be
• 45:57
  Speaker 3: excited and cover. It. Doesn't mean the Super Bowl is
• 46:00
  Speaker 3: not the pinnacle and amazing, right, But I look, I
• 46:03
  Speaker 3: think there's some things that we have ahead of us.
• 46:06
  Speaker 3: I think we can do more with the schedule. Lease,
• 46:08
  Speaker 3: like everybody knows it, but really the schedule is such
• 46:10
  Speaker 3: a fun point in time and sort of there's so
• 46:12
  Speaker 3: much that drives people's lives, what road trips they're doing,
• 46:16
  Speaker 3: you know, when their home games, when they're going to
• 46:17
  Speaker 3: have the big tailgates and otherwise. I think there's more
• 46:20
  Speaker 3: we can do to celebrate that moment and lift that
• 46:22
  Speaker 3: up a little bit. I think that whole free agency
• 46:24
  Speaker 3: period now and sort of there's more we can build
• 46:27
  Speaker 3: there in that offseason. And then on the non NFL level,
• 46:30
  Speaker 3: I think we're going to do some stuff on the
• 46:31
  Speaker 3: flag side. I think really build something that establishes more
• 46:36
  Speaker 3: of a sort of national championship type thing in the
• 46:40
  Speaker 3: summer months that I think will be really cool and
• 46:43
  Speaker 3: capture some of that excitement for flag that's out there,
• 46:46
  Speaker 3: and that's building in a more meaningful way. But yeah, no,
• 46:50
  Speaker 3: I love the heart of it. I love the draft.
• 46:54
  Speaker 3: That's my personal favorite. So it's already we already do
• 46:56
  Speaker 3: it a great job, and just how can we make
• 46:58
  Speaker 3: it bigger?
• 46:58
  Speaker 1: Last question? And I asked this to every guest. It's
• 47:00
  Speaker 1: always the final question. And I asked if to everyone
• 47:03
  Speaker 1: from McVeigh to Dan Patrick. Couple of weeks ago, you're
• 47:07
  Speaker 1: in an elevator at the Combine. Young guy comes up,
• 47:10
  Speaker 1: ill fitting suit, has a Manilla folder in his hand,
• 47:13
  Speaker 1: and he's got his resume and you've got ten floors together,
• 47:17
  Speaker 1: and he says, do you have just twenty seconds of advice?
• 47:19
  Speaker 1: You have my dream job, what would you tell me
• 47:21
  Speaker 1: to do? I'm a twenty two year old gal or guy,
• 47:24
  Speaker 1: and I'd love to do what you do someday. What
• 47:25
  Speaker 1: would be your advice to that person, I'd.
• 47:28
  Speaker 3: Say, just keep at it and look at any and
• 47:30
  Speaker 3: avity avenue to get into sports. I mean, sports is
• 47:33
  Speaker 3: a community. Which is the great part is it's growing
• 47:36
  Speaker 3: leaps and bounds. When I started, there was much more
• 47:38
  Speaker 3: limited opportunities. Now between the extension of media and agencies
• 47:43
  Speaker 3: and sponsorship and nil in college and otherwise, the sports
• 47:48
  Speaker 3: marketplace in the sports business arena has just gotten so big.
• 47:53
  Speaker 3: And if you're passionate you want to do it, there's
• 47:55
  Speaker 3: a job out there, there's a job out there for you,
• 47:57
  Speaker 3: and just stay at it and be persistent, you know.
• 47:59
  Speaker 3: I I before I took the job of the Internet company,
• 48:02
  Speaker 3: I came back in finance and I applied to the league.
• 48:05
  Speaker 3: I applied to all all the clubs in all the
• 48:08
  Speaker 3: NFL clubs in the league. I think I applied to
• 48:10
  Speaker 3: the baseball a number of baseball teams the NBA and
• 48:14
  Speaker 3: got rejected across all over every right, like it happened.
• 48:17
  Speaker 3: D even get an injury or anything. It's just sort
• 48:19
  Speaker 3: of a form letter back right, a different time and place,
• 48:22
  Speaker 3: and so but keep persisting, look for your opportunities, keep
• 48:26
  Speaker 3: developing your resume, developing your skill set, and stay at it.
• 48:30
  Speaker 3: There's a role out there, there's an opportunity, you know,
• 48:33
  Speaker 3: chase it. Just you know, if you like sports, getting
• 48:35
  Speaker 3: your foot in the door in sports, and then once
• 48:37
  Speaker 3: you're in sports, it's a lot easier to sort of
• 48:40
  Speaker 3: move within that, within that community. But stay at it
• 48:43
  Speaker 3: if you love it and you're passionate about it. Again,
• 48:46
  Speaker 3: if you keep at it, the rest will take care
• 48:48
  Speaker 3: of itself.
• 48:49
  Speaker 1: So it's awesome advice. Friday, three pm Eastern is the
• 48:52
  Speaker 1: actual game, but I imagine Amazon is going from like noon on.
• 48:56
  Speaker 1: I'm sure they're.
• 48:56
  Speaker 3: Thirty one to thirty start with the pre game into
• 48:59
  Speaker 3: it three o'clock.
• 49:00
  Speaker 1: And is it true that it's not just on Amazon?
• 49:02
  Speaker 1: Someone told me that it's like I'm listening somewhere, that
• 49:04
  Speaker 1: you can watch it anywhere.
• 49:05
  Speaker 3: So one of the things we wanted to do, especially
• 49:08
  Speaker 3: with this new window, most of the games are principally
• 49:10
  Speaker 3: within Amazon Prime. This is available for free across Amazon
• 49:14
  Speaker 3: if you go to the website, got it, go to
• 49:16
  Speaker 3: the app. You don't need to get all the way
• 49:17
  Speaker 3: into Prime. You may need to register otherwise based on
• 49:20
  Speaker 3: how their app works, but on the website and otherwise
• 49:22
  Speaker 3: it'll be free, it'll be streaming. There still be over
• 49:25
  Speaker 3: over the are in the home markets of the two
• 49:27
  Speaker 3: teams too. Just that's really important to us and continues
• 49:30
  Speaker 3: to be. But yeah, you've probably seen a lot of
• 49:33
  Speaker 3: the Rolling Stones Paint in black already great great tune
• 49:37
  Speaker 3: from back in the day, but fits right in. And
• 49:39
  Speaker 3: you know, it's it's it's exciting, it's you know, that's
• 49:41
  Speaker 3: one of the fun things when you're here a while
• 49:43
  Speaker 3: and you can do something new and be you know,
• 49:45
  Speaker 3: build something new and again. It's taken a lot of
• 49:48
  Speaker 3: different people from all across the league to do that.
• 49:50
  Speaker 3: It's going to be fun, it's going to be exciting,
• 49:52
  Speaker 3: and hopefully a lot of people are finding time amongst
• 49:54
  Speaker 3: their busy, busy fridays to watch watch the game, get
• 49:57
  Speaker 3: some of the unique deals they're going to be part
• 49:59
  Speaker 3: of the game that Amazon will have for you, and
• 50:01
  Speaker 3: enjoy some more NFL football.
• 50:03
  Speaker 1: Start your week Thursday morning, Good morning football, and end
• 50:06
  Speaker 1: it on the final snap of Vikings Bears. I think
• 50:09
  Speaker 1: it sounds like a great plan for the NFL.
• 50:10
  Speaker 3: Hey, look, my wife will tell many of our friends
• 50:13
  Speaker 3: that I have the best job in the world that
• 50:15
  Speaker 3: I can literally tell her I have to watch football
• 50:17
  Speaker 3: for my job. So I hear that a lot, but
• 50:20
  Speaker 3: it's partially true. It does give me some cover for
• 50:23
  Speaker 3: this weekend, although there's still time for dishes and other
• 50:25
  Speaker 3: things on Thursday afternoon. So but anyway, so man, thank
• 50:28
  Speaker 3: you for having me. This is awesome. Have a great
• 50:30
  Speaker 3: Thanksgiving dude.
• 50:32
  Speaker 1: So good. Hans Schroeder, NFL, This is an awesome conversation
• 50:36
  Speaker 1: and I love doing it in person.
• 50:37
  Speaker 3: Thanks for letting us in your office anytime. I'm man beautiful.
• 50:40
  Speaker 3: We'll see you soon.
• 50:41
  Speaker 1: The season with Peter Schrager Delivering Results presented by Uber Eats. Guys,
• 50:45
  Speaker 1: it is time to give our sponsors some love, and
• 50:48
  Speaker 1: each week I give a winner of the Delivering Results Award,
• 50:52
  Speaker 1: and this week I'm gonna go with Josh Allen. I
• 50:55
  Speaker 1: felt like there was a lot of doubt and a
• 50:57
  Speaker 1: lot of I don't know, angst in the air, and
• 51:01
  Speaker 1: I felt like Josh Allen going two seventy five through
• 51:03
  Speaker 1: the air and three touchdowns on offense and finding his
• 51:06
  Speaker 1: guys and just showing the Josh Allen of old deserves
• 51:09
  Speaker 1: some recognition, game balls galore this week. You can give
• 51:12
  Speaker 1: them to a million people. But as far as delivering results,
• 51:14
  Speaker 1: which quarterback needed a performance like that most? It was
• 51:17
  Speaker 1: Josh Allen that was delivering results. Relented by Uber Eats,
• 51:20
  Speaker 1: where you can get almost almost anything, the official on
• 51:23
  Speaker 1: demand delivery partner of the NFL. Order. Now, all right, everybody,
• 51:28
  Speaker 1: have an amazing Thanksgiving. I am very grateful for a
• 51:31
  Speaker 1: lot of things. One of them is the growth of
• 51:33
  Speaker 1: this show and the audience for your action. Really grateful
• 51:36
  Speaker 1: that you guys listen. Grateful for you, Aaron, Grateful for
• 51:39
  Speaker 1: you Jason. Grateful for the team that puts this thing together.
• 51:41
  Speaker 1: It's a season with Peter Schreger. And I'm really grateful
• 51:45
  Speaker 1: that after Thursdays Good Morning Football Show, I can go home.
• 51:48
  Speaker 1: I could sit on the couch. I can start a
• 51:51
  Speaker 1: little drinking drinky, I can have a little foodie foodie.
• 51:54
  Speaker 1: I'll probably have a nap during one of the games.
• 51:57
  Speaker 1: Wake up Friday, go to work, and then this is
• 51:59
  Speaker 1: my big reveal. I'll be at that game. I'm taking
• 52:02
  Speaker 1: my son Mel, We're going to our first game together.
• 52:04
  Speaker 1: I'm gonna go to the Jets game. I have to
• 52:07
  Speaker 1: have a lot of anxiety about traffic situations and parking.
• 52:10
  Speaker 1: Hans didn't talk about this in the process, but there's
• 52:13
  Speaker 1: a lot of American mall. What's it called the Great
• 52:15
  Speaker 1: American Arian Dream. I haven't been in a shopping mall.
• 52:18
  Speaker 1: I'm such a city guy. Now I've been in a
• 52:21
  Speaker 1: shopping mall in ten years, and I'm fearful of parking
• 52:23
  Speaker 1: in a shopping mall situation. I don't, Aaron, are you
• 52:26
  Speaker 1: following this parking situation out there that everyone anytime I
• 52:29
  Speaker 1: tell anyone, I'm going, Oh the American dream mall though
• 52:32
  Speaker 1: the parking. I said to Sean O'Hare, I'm like, I'm
• 52:34
  Speaker 1: going to the game on Friday, super excited. And Shawn o'
• 52:36
  Speaker 1: harre is like, did you consider the mall? Well?
• 52:40
  Speaker 2: I feel like once I moved to New York, I
• 52:43
  Speaker 2: was done with the mall. Call myself out of both
• 52:45
  Speaker 2: malls and parking lots.
• 52:47
  Speaker 1: If you're not involved with malls or parking lots, nor
• 52:49
  Speaker 1: am I yet. If there is a cheesecake factory within
• 52:52
  Speaker 1: a stone's throw, I will be there. If there is
• 52:55
  Speaker 1: a Sophora, my wife will find it. So I'm not
• 52:58
  Speaker 1: anti mall. I love anti Ann's I love the sweet Factory.
• 53:02
  Speaker 1: I love all these sweet factories. Still a thing did
• 53:03
  Speaker 1: you have that?
• 53:04
  Speaker 2: I have never even heard?
• 53:05
  Speaker 1: Have you heard a sweet factory? I feel candy pick'm place.
• 53:09
  Speaker 1: I'm biased to the Freehold basically Mall and Freehold, New Jersey,
• 53:12
  Speaker 1: which by the way, had an amazing arcade called time
• 53:15
  Speaker 1: Out If you've ever been fantastic, NBA jam and the
• 53:19
  Speaker 1: whole thing, Mortal Kombat, all that stuff. Long story short,
• 53:23
  Speaker 1: I'm taking my son. I'm hoping it's an amazing experience
• 53:27
  Speaker 1: and if it's not, trust Mail will be the first
• 53:28
  Speaker 1: one to tell you. On Tuesday one record the podcast.
• 53:32
  Speaker 1: My wife is coming as well. I just don't want
• 53:34
  Speaker 1: to get in a fight like that's all it is,
• 53:35
  Speaker 1: so like hopefully the traffic's okay and hopefully not mean
• 53:38
  Speaker 1: a fight with like the fans like, no, I don't,
• 53:40
  Speaker 1: I'm not kidding any far. There will be no parking
• 53:42
  Speaker 1: I'm angry. No, there'll be no parking lot. I'm talking
• 53:47
  Speaker 1: about one of those passive aggressive fights with my wife
• 53:49
  Speaker 1: where we're driving in and we're in an hour it's
• 53:51
  Speaker 1: worth of traffic and people are honking and she's just
• 53:53
  Speaker 1: quiet and saying what we couldn't have done this from
• 53:55
  Speaker 1: the couch. I get that, I know. I already am
• 53:57
  Speaker 1: anticipated until next week. This is awesome. Aaron Jason, everyone
• 54:02
  Speaker 1: back on the West Coast, thanks for listening, and guys,
• 54:04
  Speaker 1: have a good Thanksgiving. The Season with Peter Schrager is
• 54:23
  Speaker 1: a production of the NFL and partnership with iHeartRadio. For
• 54:27
  Speaker 1: more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,
• 54:31
  Speaker 1: wherever you get your podcasts.