Latest / Christopher S. Penn – Marketing AI Keynote Speaker
The Machines Are Taking Over: Why Your Digital Marketing Strategy Must Pivot to AI Bot Traffic
Today on the Trust Insights livestream, I showed how I wired AI bot traffic data into a separate Google Analytics 4 account. What this showed, which was fairly stunning, was a tale of 2 websites. On the left, a regular GA4 account which blocks bots so that you get a sense of the humans on…
The skinny
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