Episode 354: Why Should Your Business Exist?
What We Cover In This Episode:
The danger of vague language to describe your studio, and what it actually costs you when the wrong people walk in and the right ones walk past [5:19]
How he stranger test that reveals whether your studio description is truly distinct, or completely interchangeable with every competitor in your market [10:25]
The four circle test for finding the overlap between what you love, what you do differently, what is missing locally, and what people will actually pay for [11:28]
Why protecting your method, name, and format with trademarks and patents is a marketing…
The skinny
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