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The Lazy Way to Grow on Instagram with Claude - 913
In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't.
What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is…
The skinny
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