DTC Podcast | Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box
How do you raise prices on a DTC brand without killing demand? Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, then moved it to $140. He says that is when the company took off. Eric Dyck gets the full DTC marketing story on the DTC Podcast: pricing as positioning, ecommerce growth without a repeat purchase, and why he killed the weekly drop model that made the brand famous. Get the DTC Newsletter: directtoconsumer.co WHAT THIS EPISODE SOLVES Your premium product is not moving and you are about to discount it. Derek tested upward instead. At $110 Last Crumb was fine…
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