Game Souk 66 feat. Lars Bengston of Hardscope | October 8th 2026
This week is a special episode of Game Souk as Lars Bengston, Chief Content Officer of HardScope, joins us eight days after the company's channel went live on YouTube. Founded by DraftKings cofounder Matt Kalish, HardScope is building a variety channel of original shows made with different creators, in the spirit of early MTV and Adult Swim. Lars walks through the model behind it: creators own 50% of the shows they make with the studio, and a commerce incubator pairs those shows with HardScope's own products so the business is less reliant on brand deals alone. He also explains why they are…
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