How Customer Journey Mapping Fixes Marketing Automation

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys · Sep 19, 2026 · 9m · transcript

Most marketing automation fails because teams build workflows before they map the actual customer experience. Lucas and Luna break down why linear funnel thinking creates friction, using a specific B2B SaaS case where journey mapping increased conversion by thirty percent. They explore how to identify decision-maker roles, map touchpoints across channels, and use data to refine rather than guess. This episode offers a practical framework for aligning automated sequences with real human behavior, moving beyond generic email drip campaigns to personalized, role-based communication that respects…