How Conversation Creates Converts

CPG Week by BevNET & Nosh · Feb 16, 2023 · 39m

On this week's show, NOSH editor Carol Ortenberg, editor-in-chief Jeff Klineman and reporters Adrianne DeLuca and Lukas Southard chat about the rise of cauliflower, its place on Chick-fil-a's menu and the veggie's larger role in branded and private label CPG. Later, we hear from Ted Wright, CEO of word of mouth marketing agency Fizz to hear how the business of face-to-face conversation, and the practice of friendly recommendations, has fared for brand builders throughout the pandemic

Show Highlights:

01:58: This week the NOSH team takes on cauliflower. While in the land of social media it's…