Latest / Omni Talk Retail / GrubHub Partners with Instacart | Fast Five Shorts

Transcript

GrubHub Partners with Instacart | Fast Five Shorts · Omni Talk Retail

• 0:00
  GrubHub
• 0:00
  users
• 0:01
  can
• 0:01
  now
• 0:02
  also
• 0:03
  order
• 0:03
  groceries.
• 0:04
  According
• 0:04
  to
• 0:05
  Supermarket
• 0:05
  News,
• 0:06
  grubhub
• 0:06
  has
• 0:06
  partnered
• 0:07
  with
• 0:07
  Instacart
• 0:07
  to
• 0:08
  allow
• 0:08
  customers
• 0:08
  to
• 0:09
  order
• 0:09
  groceries
• 0:09
  from
• 0:09
  more
• 0:10
  than
• 0:10
  a
• 0:10
  thousand
• 0:10
  national,
• 0:11
  regional
• 0:12
  and
• 0:12
  local
• 0:13
  retailers
• 0:13
  directly
• 0:13
  through
• 0:14
  grubhub's
• 0:14
  app
• 0:14
  and
• 0:15
  website.
• 0:16
  Under
• 0:16
  the
• 0:16
  arrangement,
• 0:16
  orders
• 0:17
  are
• 0:17
  placed
• 0:17
  on
• 0:17
  grubhub's
• 0:18
  platform,
• 0:18
  but
• 0:19
  fulfilled
• 0:19
  and
• 0:19
  delivered
• 0:20
  by
• 0:20
  Instacart
• 0:21
  shoppers.
• 0:21
  Customers
• 0:22
  can
• 0:22
  access
• 0:22
  the
• 0:23
  service
• 0:23
  by
• 0:23
  selecting
• 0:24
  the
• 0:24
  grocery
• 0:24
  icon
• 0:25
  in
• 0:25
  the
• 0:25
  grubhub
• 0:26
  app,
• 0:26
  choosing
• 0:27
  a
• 0:27
  nearby
• 0:27
  store
• 0:28
  and
• 0:28
  adding
• 0:28
  items
• 0:29
  to
• 0:29
  their
• 0:29
  cart,
• 0:29
  and
• 0:29
  tracking
• 0:30
  delivery
• 0:30
  in
• 0:31
  real
• 0:31
  time.
• 0:31
  The
• 0:32
  service
• 0:32
  is
• 0:32
  rolling
• 0:32
  out
• 0:33
  starting
• 0:33
  October
• 0:33
  28th
• 0:34
  and
• 0:34
  is
• 0:34
  expected
• 0:35
  to
• 0:35
  be
• 0:35
  available
• 0:36
  nationwide
• 0:37
  by
• 0:37
  the
• 0:37
  end
• 0:37
  of
• 0:37
  the
• 0:38
  week.
• 0:38
  In
• 0:38
  areas
• 0:38
  where
• 0:39
  Instacart
• 0:39
  operates,
• 0:40
  orders
• 0:40
  from
• 0:41
  select
• 0:41
  pharmacies
• 0:42
  will
• 0:42
  also
• 0:42
  be
• 0:42
  added
• 0:43
  in
• 0:43
  the
• 0:43
  coming
• 0:43
  months.
• 0:43
  Chris,
• 0:44
  what
• 0:44
  do
• 0:44
  you
• 0:44
  think
• 0:45
  of
• 0:45
  this
• 0:45
  strange
• 0:45
  bedfellow
• 0:46
  and
• 0:46
  first
• 0:47
  of
• 0:47
  a
• 0:47
  kind
• 0:47
  partnership
• 0:48
  between
• 0:48
  grubhub
• 0:49
  and
• 0:49
  Instacart?
• 0:50
  Oh
• 0:50
  man.
• 0:50
  And
• 0:51
  my
• 0:51
  first
• 0:51
  inclination
• 0:52
  is
• 0:52
  beware
• 0:53
  of
• 0:53
  Greeks
• 0:54
  bearing
• 0:54
  gifts.
• 0:54
  But
• 0:55
  I'll
• 0:55
  tell
• 0:55
  you
• 0:55
  about
• 0:55
  that
• 0:56
  more
• 0:56
  in
• 0:56
  a
• 0:56
  second
• 0:57
  because
• 0:57
  my
• 0:57
  first
• 0:57
  takeaway
• 0:59
  is
• 0:59
  that
• 1:00
  these
• 1:00
  last
• 1:01
  two
• 1:01
  headlines,
• 1:01
  particularly
• 1:02
  this
• 1:02
  one
• 1:02
  and
• 1:02
  the
• 1:03
  one
• 1:03
  prior,
• 1:03
  they
• 1:04
  show
• 1:04
  the
• 1:04
  rise
• 1:05
  of
• 1:05
  what
• 1:05
  we've
• 1:05
  long
• 1:05
  talked
• 1:06
  about
• 1:06
  on
• 1:06
  this
• 1:06
  show,
• 1:06
  which
• 1:07
  is
• 1:07
  that
• 1:07
  the
• 1:07
  third
• 1:07
  party
• 1:08
  delivery
• 1:08
  providers
• 1:09
  are
• 1:09
  being
• 1:09
  pushed
• 1:10
  into
• 1:10
  playing
• 1:10
  more
• 1:10
  of
• 1:10
  a
• 1:11
  white
• 1:11
  label
• 1:11
  service
• 1:12
  positioning
• 1:12
  throughout
• 1:13
  the
• 1:13
  market.
• 1:13
  I
• 1:13
  think
• 1:14
  we're
• 1:14
  going
• 1:14
  to
• 1:14
  continue
• 1:14
  to
• 1:14
  see
• 1:14
  that.
• 1:15
  We've
• 1:15
  talked
• 1:15
  about
• 1:15
  it.
• 1:15
  I
• 1:15
  feel
• 1:15
  like
• 1:16
  I
• 1:16
  talk
• 1:16
  about
• 1:16
  it
• 1:16
  every
• 1:16
  week
• 1:16
  at
• 1:17
  this
• 1:17
  point
• 1:17
  and
• 1:17
  it's
• 1:17
  just
• 1:17
  more
• 1:18
  evidence
• 1:18
  that
• 1:18
  it's
• 1:18
  coming.
• 1:19
  So
• 1:19
  that's
• 1:19
  point
• 1:20
  1.2
• 1:20
  though
• 1:21
  getting
• 1:21
  back
• 1:21
  to
• 1:21
  the
• 1:21
  Greek
• 1:22
  sparing
• 1:22
  gifts,
• 1:23
  the
• 1:23
  partner
• 1:23
  here
• 1:24
  is
• 1:24
  really
• 1:24
  fascinating
• 1:25
  to
• 1:25
  me
• 1:25
  and
• 1:26
  because
• 1:26
  Wonder,
• 1:27
  AKA
• 1:28
  Marc
• 1:28
  Laurie's
• 1:29
  super
• 1:29
  app
• 1:29
  for
• 1:30
  meal
• 1:30
  planning,
• 1:31
  owns
• 1:31
  grubhub.
• 1:32
  So
• 1:32
  if
• 1:32
  I'm
• 1:33
  Instacart,
• 1:33
  I'm
• 1:33
  stepping
• 1:34
  back
• 1:34
  strategically
• 1:35
  and
• 1:35
  I'm
• 1:35
  saying
• 1:36
  why
• 1:36
  the
• 1:36
  heck
• 1:36
  would
• 1:37
  I
• 1:37
  do
• 1:37
  this?
• 1:38
  Why
• 1:38
  would
• 1:38
  I
• 1:38
  give
• 1:38
  a
• 1:39
  leg
• 1:39
  up
• 1:39
  to
• 1:39
  someone
• 1:40
  that
• 1:40
  eventually
• 1:40
  wants
• 1:41
  to
• 1:41
  disintermediate
• 1:42
  me
• 1:42
  in
• 1:43
  his
• 1:43
  grand
• 1:44
  designs
• 1:44
  on
• 1:44
  how
• 1:45
  to
• 1:45
  attack
• 1:45
  the
• 1:45
  marketplace?
• 1:46
  And
• 1:47
  also,
• 1:47
  why
• 1:48
  would
• 1:48
  I
• 1:48
  throw
• 1:48
  a
• 1:48
  grubhub?
• 1:49
  What
• 1:49
  are
• 1:49
  my
• 1:49
  competitors?
• 1:50
  A
• 1:51
  lifeline
• 1:51
  like
• 1:51
  this?
• 1:51
  Grubhub
• 1:52
  has
• 1:52
  been
• 1:52
  flailing
• 1:53
  for
• 1:53
  years.
• 1:54
  I
• 1:54
  mean
• 1:54
  it's
• 1:54
  been,
• 1:55
  you
• 1:55
  know,
• 1:55
  bought
• 1:55
  and
• 1:55
  sold
• 1:56
  multiple
• 1:56
  times
• 1:56
  just
• 1:57
  over
• 1:57
  the
• 1:57
  last
• 1:57
  five
• 1:57
  years.
• 1:58
  So,
• 1:58
  so
• 1:58
  if
• 1:58
  I
• 1:59
  step
• 1:59
  back
• 1:59
  and
• 2:00
  I
• 2:00
  just
• 2:00
  look
• 2:00
  at
• 2:00
  this
• 2:00
  from
• 2:01
  like
• 2:01
  the
• 2:01
  landscape
• 2:02
  perspective,
• 2:03
  this
• 2:03
  is
• 2:03
  the
• 2:04
  same
• 2:04
  essentially
• 2:04
  as
• 2:05
  Instacart
• 2:05
  providing
• 2:06
  delivery
• 2:06
  for
• 2:07
  doordash
• 2:08
  and
• 2:08
  vice
• 2:08
  versa.
• 2:09
  So
• 2:09
  like
• 2:10
  I
• 2:10
  just
• 2:10
  don't
• 2:10
  understand
• 2:10
  why
• 2:11
  Instacart
• 2:11
  would
• 2:11
  do
• 2:11
  this.
• 2:12
  I
• 2:12
  don't
• 2:12
  understand
• 2:12
  their
• 2:13
  incentives
• 2:14
  And
• 2:15
  I
• 2:15
  question
• 2:15
  the
• 2:15
  move
• 2:16
  wholeheartedly.
• 2:16
  And
• 2:17
  I.
• 2:17
  And
• 2:17
  I
• 2:18
  wonder,
• 2:18
  too,
• 2:18
  if
• 2:18
  there
• 2:19
  isn't
• 2:19
  something,
• 2:20
  something
• 2:20
  else
• 2:20
  at
• 2:20
  play
• 2:21
  here,
• 2:21
  like,
• 2:21
  strategically,
• 2:22
  where
• 2:22
  Mark
• 2:22
  Laurie
• 2:23
  is,
• 2:23
  like,
• 2:23
  kind
• 2:23
  of
• 2:23
  baited
• 2:24
  the
• 2:24
  hook
• 2:24
  with
• 2:24
  Instacart
• 2:25
  and
• 2:25
  been
• 2:25
  like,
• 2:25
  hey,
• 2:26
  you
• 2:26
  can
• 2:26
  acquire
• 2:26
  us
• 2:26
  because
• 2:26
  we're
• 2:27
  going
• 2:27
  to
• 2:27
  create
• 2:27
  the
• 2:27
  super
• 2:27
  app
• 2:27
  for
• 2:28
  mealtime,
• 2:28
  you
• 2:28
  know,
• 2:28
  help
• 2:28
  us
• 2:29
  get
• 2:29
  it
• 2:29
  on
• 2:29
  board.
• 2:29
  And.
• 2:30
  And
• 2:30
  it
• 2:30
  sounds
• 2:31
  really
• 2:31
  sexy,
• 2:31
  and
• 2:32
  you
• 2:32
  should
• 2:32
  do
• 2:32
  it
• 2:32
  with
• 2:32
  me.
• 2:32
  And
• 2:33
  then,
• 2:33
  you
• 2:33
  know,
• 2:33
  God
• 2:33
  knows
• 2:34
  what
• 2:34
  happens
• 2:34
  from
• 2:34
  there.
• 2:34
  But
• 2:35
  I
• 2:35
  wouldn't,
• 2:35
  you
• 2:36
  know,
• 2:36
  very
• 2:36
  well
• 2:36
  could
• 2:37
  be
• 2:37
  at
• 2:37
  play
• 2:37
  knowing,
• 2:38
  knowing
• 2:38
  him
• 2:38
  and
• 2:38
  knowing
• 2:38
  the
• 2:39
  history
• 2:39
  of
• 2:39
  how
• 2:39
  he.
• 2:39
  Does
• 2:39
  things,
• 2:40
  that
• 2:41
  makes
• 2:41
  the
• 2:41
  most
• 2:41
  sense
• 2:42
  out
• 2:42
  of
• 2:42
  all
• 2:42
  this.
• 2:43
  I
• 2:43
  mean,
• 2:43
  the
• 2:43
  other
• 2:43
  thing
• 2:43
  that
• 2:44
  I
• 2:44
  don't
• 2:44
  understand,
• 2:44
  the
• 2:45
  other
• 2:45
  angle
• 2:45
  that
• 2:45
  we
• 2:46
  didn't
• 2:46
  talk
• 2:46
  about
• 2:46
  yet,
• 2:46
  is
• 2:46
  that
• 2:47
  Amazon
• 2:47
  prime
• 2:48
  members
• 2:48
  also
• 2:48
  get
• 2:48
  a
• 2:49
  free
• 2:49
  grubhub
• 2:49
  membership.
• 2:50
  So
• 2:50
  to
• 2:50
  me,
• 2:51
  that
• 2:51
  feels
• 2:51
  like
• 2:53
  some
• 2:53
  conversation
• 2:54
  between
• 2:54
  Amazon.
• 2:55
  Seems
• 2:55
  like
• 2:56
  it
• 2:56
  would
• 2:56
  have
• 2:56
  been
• 2:57
  something
• 2:57
  that
• 2:57
  might
• 2:58
  happen
• 2:58
  before
• 2:59
  we
• 2:59
  saw
• 2:59
  this
• 3:00
  headline.
• 3:00
  It
• 3:01
  seems
• 3:01
  like
• 3:01
  that
• 3:01
  would
• 3:01
  have
• 3:01
  been
• 3:02
  a
• 3:02
  good
• 3:02
  defensive
• 3:02
  moat
• 3:03
  for
• 3:03
  Amazon,
• 3:03
  but
• 3:04
  apparently
• 3:05
  not.
• 3:05
  Apparently
• 3:05
  Marc
• 3:06
  Lore
• 3:06
  is
• 3:06
  working
• 3:06
  his
• 3:07
  magic
• 3:07
  in
• 3:08
  the
• 3:08
  background,
• 3:08
  Chris,
• 3:08
  and
• 3:09
  Instacart
• 3:10
  is
• 3:10
  who
• 3:10
  he
• 3:10
  wants
• 3:11
  to
• 3:12
  be
• 3:13
  linked
• 3:13
  in
• 3:13
  with
• 3:13
  for
• 3:14
  this
• 3:14
  partnership.
• 3:15
  Yeah,
• 3:16
  God
• 3:16
  knows
• 3:16
  where
• 3:16
  it's
• 3:16
  going
• 3:16
  to
• 3:17
  go.