Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe

Customer journey orchestration made easy - Interview with Mark Smith of CSG
Today’s interview is with Mark Smith, who is Senior Vice President of Digital Experience at CSG and is a business leader with 25 years of global experience in Customer Experience Management, Real-Time Interaction Management, and Analytical CRM.
Mark is a friend of the podcast and has appeared here twice before. Once in 2017 and again in 2021.
This interview is slightly different this week as it’s a slightly trimmed and repurposed LinkedIn Live conversation that Mark and I had in December. You can check out the original here.
I thought I’d share it on the podcast as it was a super interesting…
The skinny
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