Latest / The Brewery Underground Podcast | Craft Beer Interviews, Reviews and Beer Travel / Great Lakes Brewing Comes to Tennessee | Brewery Underground Bonus Happy Hour
Transcript
- 0:05Stand by for the Brewery Underground podcast.
- 0:41You get a new phone or what? I just took a couple months to
- 0:44go through. All right here, I'm here talking
- 0:46to myself. I know all.
- 0:49Right. Well, good.
- 0:50Scott out of Knoxville. I see you, buddy.
- 0:53Oh, it's happening. Let me get my stupid face bell
- 0:57Kitty. I tried to try to get it on my
- 0:59damn leg. He just can't do it with your
- 1:00laptop without like special features.
- 1:04It's a heck of a thing. It's a heck of a thing.
- 1:06That's right, back to my phone. That's right.
- 1:10We'll we'll wait for a couple of people to join here.
- 1:13Yeah, there's a few. We got a few on there.
- 1:15People here. Foamies, Foamies, Foamies.
- 1:19They're here. My goal is to keep the phone
- 1:21from looking at the ceiling. All right?
- 1:23That's my goal tonight. Yeah, try to keep it straight
- 1:26on. There you go.
- 1:28All right. Let's see, what's that?
- 1:31Foamies. Foamies one in, Foamy's one in
- 1:35with Great Lakes Talk. Scott, I know you're getting
- 1:37ready to go to a concert or something.
- 1:38What's up? Let's see, let's.
- 1:40See what we can get. Uh oh.
- 1:42Who's it going to be? How's it going to be hang?
- 1:45On. What's up?
- 1:50What's happening? What are you, man?
- 1:54Look at you. He's outside.
- 1:56Yeah, man. It's a it's a great day in
- 1:58Tennessee today. Oh, it's a great day.
- 2:01It's a great we got that. Brewery Underground podcast like
- 2:06Oscar postgame party. You know this is our Great Lakes
- 2:12episode. Yeah, this is the Vanity Fair
- 2:14version. That's.
- 2:15Right. No.
- 2:16No better guys to do the Vanity Fair version than Scott and
- 2:19Steve. Yeah, that's right.
- 2:21I didn't get all dressed up in the game.
- 2:24Yeah, that's right. Yeah, We got faces for
- 2:27podcasting. That's right.
- 2:29Not for. For people that are joining us,
- 2:33it's a great day for us because it was our podcast episode debut
- 2:38today of Great Lakes coming to Tennessee and man, it's we
- 2:45wanted to share the news earlier.
- 2:48We couldn't do that. We found out a couple of weeks
- 2:50ago we kept it a secret, but yeah, so.
- 2:54I had to kill a couple of people after I had to tell them that I
- 2:56had to kill a couple of people. But it's a yeah.
- 3:00So we're we're in the full celebration mode.
- 3:02You know, I'm drinking, I am actually drinking.
- 3:04I am drinking the vibacious, juicy vibacious, which you won't
- 3:09get in Tennessee yet, but you. Will soon I?
- 3:12Rated this by the way, of five on Untapped before drinking this
- 3:17in my vibacious Great Lakes class.
- 3:22That's an IPA. Yes, Sir.
- 3:24Oh, sounds really good. Yeah.
- 3:28So I got first of all, tada, look at that.
- 3:33Nice, right. Tada.
- 3:35I had to get that. I mean, it was at the bottom of
- 3:37the laundry basket, but I didn't give a shit.
- 3:39It was coming out today. You can't smell it on Instagram.
- 3:43I was wondering what that smell was.
- 3:44Yeah, man, it's, I mean, you, you're not that far.
- 3:47I just kind of got downwind, got a little down.
- 3:51I just want to jump on real quick, guys.
- 3:52Congratulations. Your your push definitely pulled
- 3:55off. We got Great Lakes beer in
- 3:57Tennessee and I think a lot of it's thanks to you guys.
- 4:00So cheers and thank you guys very much for the the new beer
- 4:03in Tennessee. All right man, I'm glad you
- 4:06jumped on you're feeling better too.
- 4:08Yeah, much better. I'll toast one and you guys is
- 4:10on there later. All right, brother.
- 4:13Cheers guys. See man, thanks.
- 4:16All right, All right, well, I have got and which called me out
- 4:19yesterday. I had 4 Great Lakes beers in my
- 4:22fridge since October. It's only because I didn't want
- 4:25them to go away tonight. They don't last.
- 4:27They're all going to be gone tonight.
- 4:28I've been saving the last few. So I got the blood and orange
- 4:30vibacious last, the last one of those that I've got.
- 4:36So good, so good. It is.
- 4:38I think I got a regular Vibacious, I got the Juicy and I
- 4:41got an Elliot Ness. And that's all until until
- 4:44tomorrow, because yeah, because even though they're dropping on
- 4:50March 2nd across the state of Tennessee, there's a liquor
- 4:54store here in town that's going to have some tomorrow.
- 4:57There could be another video or two going out tomorrow.
- 5:00Could be more Great Lakes. And I don't know if I want to
- 5:03give the others kind of public knowledge, but give who that is
- 5:06right now because it'll be all gone before I get there
- 5:08tomorrow. Yeah, you can't have that.
- 5:11No, we don't let them run out, man.
- 5:12We got to get there. We got to get the Great Lakes.
- 5:16Yeah, but the I expect some more from tomorrow.
- 5:18We can get there, maybe some more videos or maybe even
- 5:20another live. I know if.
- 5:22I get the shit to get while it's rolling off the truck is ideal.
- 5:26Well, for the, for the, for the folks that are tuning in and
- 5:29we'll be tuning in, as we said, it's a, it's a great day for us,
- 5:33great day for us. We're not going to give all the
- 5:35details away of the podcast episode that dropped this
- 5:39morning, but what we do want to say is it was a it was a
- 5:43fantastic time. And a couple of weeks ago this
- 5:46all went down. So basically when we got
- 5:49contacted by the folks from Great Lakes and they said, hey,
- 5:54got to keep this a secret, but Great Lakes is finally coming to
- 5:59Tennessee and we want to meet you guys.
- 6:01We would you would love to meet up with you guys.
- 6:04Maybe we could record something. We ended up recording a podcast
- 6:07episode. What was that like 3 weeks ago?
- 6:09Now I think it was just, believe it or not, it was just two.
- 6:11We had to keep the secret. Yeah.
- 6:13So we, we, we kind of recorded it in secret only the people
- 6:17that were at the 51st half room N, is that right?
- 6:21Yep. Over West Nashville.
- 6:23Yep. Only those folks know new.
- 6:26So you know, and and the thing was that the word did not get
- 6:30out. Nobody, no, nobody had posted
- 6:34anything about it wasn't until a press release that the Great
- 6:38Lakes put out about two days ago talking about they have finally
- 6:43landed in Tennessee. Yeah, they were here when they
- 6:49reset us. They were here meeting with the
- 6:51distributor, which was Rs Littman and it's distributed
- 6:54across the state. They're going to have, I mean,
- 6:57and it's not just Nashville, it's starting on Monday.
- 6:59It's across the state and Lipman could do that for them.
- 7:02So while they were meeting with them, they invited us to join
- 7:05afterwards, like their little post party and, and it was
- 7:09awesome. They didn't have to do it.
- 7:10We said that 100 times. Appreciate that they did.
- 7:13And Chris and Josh were great and gave us a lot of details,
- 7:17which are on the episode that you can find on all podcast
- 7:20platforms. Oh yeah, that's right, an all
- 7:23podcast all. Podcast platform, yes, but you.
- 7:26Know, let's talk about how the beginning of this started.
- 7:29And you and I, when we finished that podcast a few weeks ago, we
- 7:33were tearing down our equipment. We were just sitting there
- 7:34eating and we're both like, you know, I don't even remember.
- 7:40I think it was both. We just both talked about the
- 7:42one day we were talking about Great Lakes and like just almost
- 7:45together. We're like, let's just start a
- 7:47petition Dr. and see if it works.
- 7:50And from my perspective, I was like, you know, let's do it.
- 7:54It'll be a fun thing to do. We're beer guys, You know, it's
- 7:59a it's a fun thing to keep moving on a podcast.
- 8:01We want to we want to be entertaining and let's see if it
- 8:05actually. Works.
- 8:07So we started the petition, Dr. And then I have to give you full
- 8:11credit because you had had created an Instagram page, all
- 8:15right? The Instagram page, I said why
- 8:18not back it up with the little social media?
- 8:20Yeah, let's get the word out there.
- 8:22You know, it was one more frigging thing to do, but we
- 8:25were happy to do it. Yeah.
- 8:29And it worked and it, and it got their attention, like literally
- 8:31kind of. And we heard a little bit about
- 8:33it kind of during the process. But afterwards we, they really
- 8:36told us that they were aware of it, they saw it, they hurt us
- 8:41and they were fully on board. And then, you know, they, they,
- 8:44they, they, you know, it was in, I think he said about a years
- 8:48and works for about a year. They're trying to get it to
- 8:50happen. So and, and it and it worked
- 8:52out. And, you know, we, we can't take
- 8:54all the credit. No, I think Great Lakes had a
- 8:56lot to do with it. Well, Great Lakes had a lot to
- 8:59do with it. They did a lot of the leg.
- 9:01They did. You know, I think we helped it
- 9:04along to getting the word out and hey, you know, there's these
- 9:07two beer guys that do a podcast in Nashville.
- 9:12They're trying to also get Great Lakes at Tennessee.
- 9:15And you know, we showed them a lot of love.
- 9:17We showed them a lot of support. Of course, we've had on Michael
- 9:20Williams, who's in their market marketing guy and also does he's
- 9:23like advanced sister own. He does everything and we've had
- 9:26him on a few times talking about Great Lakes, the brand, the
- 9:30history, everything. And then really to cap it all
- 9:34off, laugh like mid-May of last year, we went up there and we
- 9:39invaded Great Lakes and it was a lot of fun and you know, we got
- 9:43to meet some of the folks up there and it was just it was
- 9:47just a great time so. Yeah, just, I mean, Michael's
- 9:51been a proponent for us and a supporter of all of us, right
- 9:54from the first time we ever met him.
- 9:56And, and Great Lakes has been too.
- 9:58I mean, the whole, the whole entity has been behind us and
- 10:01we've heard from them along the way.
- 10:03And most recently in the last couple weeks, we've heard a lot,
- 10:06a lot of emails back and forth just getting things to giving us
- 10:10details and giving us, you know, some support and, and just we
- 10:14were coordinating some things and just can't sit back and
- 10:16forth and communication. It was great.
- 10:18They didn't have to include us in anything and they've kept us
- 10:21abreast the whole way. That's right, that's right.
- 10:23So anybody right now that you're watching us, if you have not yet
- 10:28gone and listened and watched that episode, after you're done
- 10:31watching us, watch that episode because there's a whole lot more
- 10:35details how it all came together.
- 10:37And we said earlier, you're going to hear from the folks at
- 10:41Great Lakes, their involvement, you know, what they thought
- 10:44about our involvement, what they thought about our petition, Dr.
- 10:47And that was a whole lot of fun. I mean, that was a great, great
- 10:50conversation. Yeah, they and they, they took
- 10:53it in stride. Like we started to petition.
- 10:55It was like really kind of tongue in cheek, right.
- 10:57It was kind of like, you know, the fact that we got noticed by
- 11:00them was really cool. And we we tell the story and I
- 11:03think we've told a couple times. We met Michael when we finally
- 11:06met him at Great Lakes back in May, and the petition hadn't
- 11:09been out long. And here we go.
- 11:11Have you heard about the petition?
- 11:12He goes, oh, yeah, we've heard about it.
- 11:15It's just just funny, you know, It's like they actually, they,
- 11:18they've heard about it. I heard about it.
- 11:21Yeah. Yeah.
- 11:22You know, and, and it's so funny, I, I had mentioned this
- 11:25before. I'd go back drinking crap beer
- 11:28for like a dozen years. And you know, being from Ohio,
- 11:32when I would love the glasses and I need my sunglasses.
- 11:35Too. You know I meant to.
- 11:36Start. Now I meant to start the damn
- 11:39thing with them on. I couldn't.
- 11:40See the screen, but no, I remember going up to Ohio, you
- 11:44know, and go up to Ohio and really getting into craft beer
- 11:47and going into certain beer places up in like the Cincinnati
- 11:51area and I'd be like there's Great Lakes and I haven't had it
- 11:54yet. And so I'm I think one of my
- 11:57first ones because it was out there was Elliott Nest.
- 12:01You know, I brought I brought the game tonight.
- 12:03I got them Elliott Nest, which is going to be available here in
- 12:07Tennessee. Yeah, that's a great segue.
- 12:09That's a great segue. There's 4 beers that are going
- 12:12to be here. Do you want to tell what 4 they
- 12:14are? That's one of them.
- 12:15Yep. Yeah.
- 12:17Also, the Commodore Perry is going to be here as well and
- 12:20then a couple others, right? Dortmunder go longer, which is I
- 12:23mean just I don't get any better than that my.
- 12:26No. And one that's actually fairly
- 12:29new is the Midwest Height Kazy IPA, which we had, I think the
- 12:33first time you and I had it was back in May when we were before
- 12:35we even got to Great Lakes, we had it in at the ballpark.
- 12:38In Cincinnati, right, we were in a Reds game.
- 12:40That's the first time we ever had it there, yeah.
- 12:42Walked in because we had had Michael on the podcast, Michael
- 12:45Williams maybe about a month or so before that and walk in and
- 12:49that's one of the first thing we see and we're going to go get
- 12:51some beer. It's like, look what they got up
- 12:53there. I think got the Midwest hazy.
- 12:56So we hadn't, we hadn't seen it before that so.
- 12:59Yeah. Excited about these four?
- 13:01Pretty sure we'll probably eventually get some more
- 13:03seasonal stuff or come in. They even said probably as much
- 13:06on the podcast to kind of just going to start with these four.
- 13:11I get to see how they do and as the seasons come on, maybe we'll
- 13:14start seeing some more. It's a long way between now and
- 13:17then, but I got my eyes on Christmas Ale already.
- 13:21I I have one left. Well, that's about that.
- 13:24Yeah, that's on that same bat from October.
- 13:28We're double fisted right now with some great legs.
- 13:30You know, maybe I should just pour it all in.
- 13:32Hell yeah. Just drink it all.
- 13:34And you know all one. This, this one right here.
- 13:38As I said earlier to Rich, I said the juicy Vivacious IPA,
- 13:42which I'm drinking in a Vivacious IPA glass.
- 13:46That's what's a great glass. I have rated that A5 and
- 13:49untapped in like 2024. So yes it is.
- 13:54It is great. Again, this one will not be here
- 13:58initially in Tennessee in the Nashville area, but I think
- 14:02eventually you'll you will see that that brand of beer here
- 14:05too. Yeah, I just got to think it's
- 14:07just maybe a matter of time and you know, maybe, you know, if
- 14:09anybody in Tennessee is listening and shit, go buy the
- 14:13beer, create that name of the demand.
- 14:15Just show them that we're, you know, buy it, show that.
- 14:19Show that, you know, we want it here and reward us.
- 14:23We've been rewarded. And go buy it and see some sales
- 14:25and be like, hell yeah. Those fools in Tennessee,
- 14:29they're buying up all the beer. I'm telling you, we've been,
- 14:32we've been rewarded. Well, you know, it's funny
- 14:34because you go on their website as we have done and we have
- 14:38commented on over time. If you look at their website and
- 14:42had a look at their website, they were surrounding Tennessee
- 14:45like they they've been everywhere.
- 14:47They've been in Kentucky and the Carolinas and it was like all
- 14:51the way now. We got the Florida, Yeah.
- 14:56You got the Florida. And Puerto Rico.
- 14:59And I was like, I always felt like it was coming, like it was
- 15:03a matter of time, and it just did.
- 15:06Well, I, I don't know, during this time of, of you and I, when
- 15:10we started this petition, Dr. and really had tried to get them
- 15:14here. I don't think there was ever
- 15:16like a time where we doubted it necessarily were like, that's
- 15:19never going to happen. It felt like eventually it would
- 15:22happen. Now, when we got an e-mail a
- 15:25couple of weeks ago, like in the middle of the day, you know, you
- 15:30and I, you know, we'll text back and forth, we get podcast
- 15:33episodes or whatever. And basically you texted me and
- 15:37it was like, holy shit, it's happening.
- 15:39And I, I read it and I'm like, I better check my e-mail because
- 15:42it's probably something important.
- 15:46And I checked my e-mail and I was like, Oh my God, it as
- 15:49actually happening. Yeah.
- 15:51But we couldn't tell us all. Well, and kind of the great
- 15:56thing was when we got that, it was two days later we recorded
- 15:59that episode. It literally was that quick of a
- 16:01turn around, which was probably good in a lot of ways where we
- 16:04were thinking about it really all right.
- 16:05I was more so thinking about all right, we got to get permission
- 16:08from the venue that we're going to meet them at to make sure we
- 16:11can court and kind of turn that around pretty quickly and and
- 16:13they were great. 51st N tapping. You guys were great hosting us.
- 16:17So we don't really have time to think about it prior now in the
- 16:19last couple of weeks after we've recorded it, we're like, but
- 16:23they recorded or not recorded, but they dropped their press
- 16:26release this past Monday the 24th.
- 16:28Was it 2420 thirty, whatever it was.
- 16:30And once that was out and they even told us once that was out,
- 16:33it's kind of public domain go full steam ahead.
- 16:36And we just had to wait for the episode to drop today that we
- 16:38had scheduled. But we could talk about it from
- 16:40that point on, and we have. Yeah, yeah.
- 16:43And as you said, you know we had their the Co CEO on, we have one
- 16:47of the regional managers on. Yep, Josh.
- 16:50Yep. Yeah, and they were, they were
- 16:52so accommodating and so fantastic.
- 16:54I mean that that's the thing. It's like, you know, we, we deal
- 16:58with a lot of great folks here. Well, really everywhere as far
- 17:01as like, you know, talking to and interviewing guys and gals
- 17:06that own breweries are involved in the brewery business and
- 17:09things like that. And I can tell you that from
- 17:12start to finish, Lakes, I mean, they've shown us so much love
- 17:18And, and, and really when you think about it, they are, they
- 17:21are an institution in the craft beer world.
- 17:25I mean, they go back starting like, you know, in the 80s,
- 17:29yeah, yeah, in the 80s, like 1988 or something when they
- 17:33started, you know, their craft beer business and up there in in
- 17:37Cleveland, OH. And they've been around for a
- 17:40long time. And so I mean, I, I think what
- 17:44people who craft beer lovers, if you've not had Great Lakes, you
- 17:49know, you go into the stores right now and you see some of
- 17:52the bigger brands out there and then you, you, if you have not
- 17:56had Great Lakes, man, you're in for a treat.
- 17:59Yeah. You know, Tennessee is one of
- 18:01those states, Nashville especially, but where people are
- 18:05from everywhere else mostly, right.
- 18:08And a lot of them are from places up north that, yeah,
- 18:11could get Great Lakes when they lived in those states, right?
- 18:14Ohio or New York or any of those.
- 18:16So they get here and realize they, I get to my point is it's
- 18:20recognizable to them already. Like, oh, we know about, we know
- 18:23how great it is. We just can't get it here
- 18:25anymore, you know? And I know Scott and Scott and
- 18:282112, when he goes to Ohio or Kentucky, he's always bringing
- 18:33stuff back and he's making sure that we know that he's got some.
- 18:36And that's cool. So the brand is recognizable.
- 18:40It's not like it's going to get people like what is that?
- 18:42I think there are a lot of people that are from a lot of
- 18:44places that are familiar where they've had it.
- 18:46You've said this before, we can go to Kentucky to get it.
- 18:49It's not like it's in a third world country we have to go to.
- 18:51But still it's not. If you run into the grocery
- 18:54store, you want to be in the ground.
- 18:55So you know, it's an hour. You know, it's really longer
- 18:59from where you live. Yeah, living, living like 1/2
- 19:02hour South of Nashville on a good day, if there's not a lot
- 19:05of traffic, you know, I'm going to Kentucky is a good hour, hour
- 19:08and a half drive all the way up there.
- 19:10But you know, whenever, whenever I usually go to Ohio four or
- 19:13five times a year, go up and see family and friends, you know, up
- 19:16near Cincinnati or whatever, I always have stopped in, you
- 19:20know, various places. Let me get some Great Lakes.
- 19:24That summer was up there in December, you know, Party
- 19:26Source, the Mecca up there, brought back, you know, a bunch
- 19:31of cans of Great Lakes, and I was like, I'm all set for a
- 19:34couple of weeks at least. Yeah, and I want to give proper
- 19:37credit. So Keith crafted good beer out
- 19:39of Cleveland. He sent us the first, first
- 19:41Vibacious. Yeah, we've never even had that
- 19:44before. And that's maybe, I don't know,
- 19:45year and a half ago, whatever it was, and we were hooked from
- 19:48that one. And then we got Vibacious.
- 19:50Then we got Juicy. And I would just recently got
- 19:52the blood, the blood orange that brought back down from
- 19:55Cleveland. So a lot of credit to him for
- 19:57just introducing us to that. Now it's.
- 20:01Now we're just all in, right? Right with both.
- 20:02Feet. Yeah, in fact, he was one.
- 20:05It was the other day he was done.
- 20:06In fact, I think it was may have been during that.
- 20:09I think it was the day we were going to record the podcast that
- 20:13he was in Florida. They're in Florida and they're
- 20:15texting us pictures. Hey, look where they have Great
- 20:17Lakes and we're just kind of like, well, we can't really
- 20:20respond. We got great.
- 20:22Lakes, yes, in that episode we even said some Oh yeah, we got
- 20:25one of those today. Like, hey, I'm in Florida, look
- 20:27what we got. And you don't have, you know,
- 20:29kind of thing. Yes.
- 20:30So, so even though we don't have all of it yet, man, we are
- 20:31excited to get the four that we got.
- 20:34And I'm going, I'm like, I'm going crazy tomorrow.
- 20:36Like when it hits the store, I plan on buying a case of each of
- 20:40the four that they got. Oh yeah.
- 20:41We're going to be joining, you know, we're going to be meeting
- 20:43up tomorrow and and getting some more Great Lakes beer.
- 20:46And it's funny, we've talked about this.
- 20:48We just did an episode. Well, we did an episode right in
- 20:53the beginning of the year. They just dropped last week with
- 20:56our friend Chad Mueller at Smokehouse here in Nashville.
- 21:00And during that episode, somehow we started talking about Great
- 21:04Lakes and he's got Ohio roots and he was talking about Great
- 21:08Lakes and, you know, one day hoping, and we didn't even know
- 21:11yet. And then that episode came out
- 21:14and we had already recorded the episode that it dropped today.
- 21:17So it was kind of like a great precursor.
- 21:20You talk about timing is everything.
- 21:23Wow, this is really cool. It was, and then I remember that
- 21:25conversation and then I, I, I went and pulled the clip and
- 21:28isolated it, but I had that we had to sit on it.
- 21:31Actually, I didn't even drop it till yesterday.
- 21:33We kind of had to sit on it till the word was out.
- 21:35So we didn't have to, but it kind of fell in line with the
- 21:39release, right? It was one more thing to kind of
- 21:41talk about and a clip to drop. So yeah, it was pretty great.
- 21:45Hey, dude, I'm excited. Like I'm gonna wake up tomorrow
- 21:47and as soon as I don't know, as soon as the liquor store, I may
- 21:50just camp out at the liquor store.
- 21:53Yeah, it, you know, it is funny. You know, here we are two guys.
- 21:58We just do a podcast for fun and we, you know, we like to drink
- 22:02craft beer. We love to interview people and
- 22:04get to know who they are and highlight their business and all
- 22:07that. And I don't know when we started
- 22:09doing this, if we would have ever thought, OK, let's start a
- 22:13podcast and let's let's put this petition drive together and
- 22:18let's see if we could get a major brewery.
- 22:20We're not just talking like A5 and Dime brewery and anybody
- 22:24that says I like, oh, what are we talking about?
- 22:26Do some research. Look it up.
- 22:28Great Legs is a legendary brewery.
- 22:31They're one of the top breweries.
- 22:32Like, I don't, I don't know where they rank exactly, but
- 22:35it's got to be like top 30 in the country.
- 22:37Yeah. And only being in like my say
- 22:38only that's still a lot like 21 states now.
- 22:41Now their regional brand, they love their kind of love their
- 22:45footprint where they are the say.
- 22:50You just reminded me in that episode when you talked about
- 22:54the sales of Christmas Ale. It's top three, I forgot what
- 22:59exactly say top three seasonal beers in the country.
- 23:04That's only in 20 states. I mean, in the country it's a
- 23:07top seat. Yeah.
- 23:08Top three of any seasonal beer in the country for Annie
- 23:11Brewery, and they're in 20 states or 21.
- 23:14I mean, that's fucking amazing. It is.
- 23:17And you know, we've done podcast episodes with Great Lakes when
- 23:24they have talked about the, I mean, the there's so much beer
- 23:28that they do that is fantastic. But the Christmas Ale is 1.
- 23:34It's a legendary story because they've been doing it for years.
- 23:39And when we were up there last May, they were the, the tour
- 23:43guide, his name was Scott, was taking us around and I asked
- 23:47him, I said, all right, let's talk about this Christmas Ale.
- 23:50Where are people lining up for this?
- 23:53Because I think it comes out in like late October and there's a
- 23:57day that they do it of the release.
- 24:00And it's, it's almost like a Groundhog Day tradition where
- 24:05they have people that will show up hours early.
- 24:10Like it could be, you know, maybe the release, you know, on
- 24:13tap is like 11 or noon and there are people that are showing up
- 24:17and they're lined up around the block, You know, all these
- 24:22people that may be standing out in the cold because it is
- 24:25Cleveland and it is October, late October.
- 24:28And they are doing that. And that is such a fantastic
- 24:31addition. And the, the, you know, the
- 24:33Christmas now, man, it is great. Honestly, everything they do, I
- 24:37mean, we, we keep saying great. All their, all their beer is
- 24:41fantastic. It really is it.
- 24:42Is one of the my favorite lines ever.
- 24:44Michael Waves told us he goes that event and that's an event
- 24:47Christmas ale when that release is an event.
- 24:49A matter of fact, I got on their Instagram live this year when
- 24:51they were had the parade and did the whole thing and it's an
- 24:54event. But people get in line and, you
- 24:57know, make a day out of us first for a beer.
- 24:59They can get two days later at the grocery store.
- 25:01But that but the point. But it that's not the point.
- 25:04The point is the event. That's the thing.
- 25:06It's it's hanging out and and getting it from the tap room and
- 25:08being the 1st and getting a seat at the bar and just it's a
- 25:11spectacle. It looks it's fantastic.
- 25:13Might be something we have to do one day to it, in depth team
- 25:18reporting. We may have to go up there and
- 25:20stand out there for hours and talking to the masses and maybe
- 25:23do some live Instagram, like here we are live from the line
- 25:28where we're standing and we're waiting for the Christmas nail
- 25:31to come about. If they promise it won't be too
- 25:33cold. I've I've been away from that
- 25:36kind of cold for so long. Yeah, I know I could take it for
- 25:39short periods, but no, that would that would be a fun event
- 25:41to go do. Hey, we'll we'll see our friends
- 25:43hopping frog on the way up there too.
- 25:45That's right. That's a little more time next
- 25:47time for that. Yeah.
- 25:49So man, it's it's pretty special.
- 25:53I say. I don't know where we go from
- 25:54now. We're going to ride this way for
- 25:56a long time and it's never failed.
- 25:58Like we're going to continue to drink the beer and get the beer
- 26:00and, and, and watch for new variants of things to come down
- 26:04and new, new styles, which I'm sure they will.
- 26:08We're going to do this for a while.
- 26:10Like, we're going to have a lot of fun with this thing.
- 26:11We are going to have a lot of fun with it.
- 26:13And not, not a surprise or giving anything away, but we've
- 26:16got Michael coming back on April first.
- 26:18Yeah, we had scheduled well before we knew this.
- 26:21And for a completely other reason, like we're going to do a
- 26:24different thing that we're going to have to talk to about this
- 26:26proper beer. Glasses proper?
- 26:28Beer. Glasses.
- 26:28That's right. What?
- 26:29What you drink? What you should, you know, hold
- 26:33up in your hand? Yeah.
- 26:34When you're drinking beer. The proper glassware.
- 26:37Yeah. Can you hear that?
- 26:39Because he's an advanced Cicero and he was like all over and he
- 26:42was like, yeah, that's, that's a great idea.
- 26:44That's a great thing. He's already thrown some ideas
- 26:46and glasses and things to to look at and talk about.
- 26:48So, so we've got that. We didn't have anything to talk
- 26:51about, but man, we had. This is like another little
- 26:54sidebar we can continue to chat about too with him.
- 26:57So this. Is perfect for.
- 27:00This I think that's the right glass for that it.
- 27:03Is it is, Yeah. I do have a glass over here.
- 27:06I haven't used it. It is the actual and I've got
- 27:08other ones too, but I've got the Midwest IP, yeah.
- 27:09That's the. Midwest, yes, I've got that
- 27:11vibacious glass she's got, and I've got a Christmas sale glass
- 27:14too, but I think you have the same one as well, which is
- 27:18really cool. Well, again, for anybody that's
- 27:21joined that maybe you just kind of joined in our podcast
- 27:27episode, it was released this morning about Great Lakes coming
- 27:32to Tennessee. We talked to their CEO.
- 27:35We talked to like the brand manager that also overseas
- 27:38Tennessee and some other areas as well.
- 27:40Yep. Regional sales manager.
- 27:42Yeah, regional sales manager. We got to meet and they weren't
- 27:44on the podcast, but we got to meet a couple other guys that
- 27:47were with him, I think Jack and John if I remember.
- 27:48And then Pat, who's with Rs Littman, he was there too.
- 27:51He was the the distributor. Yeah, he was real nice too and
- 27:55walked up and gave me a Dortmunder and we had a little
- 27:57conference before you guys sat there and it was a great thing
- 28:00to see and everybody together and then, you know, they sat
- 28:04down with us and share some Great Lakes beer with us.
- 28:10No, they, they did. And as I said earlier, it was
- 28:12kind of funny because, you know, basically we had to keep it a
- 28:16secret for a couple of weeks, you know, like a two week
- 28:19secret. I didn't tell anybody.
- 28:20I was telling Rich from the phone we had the other day.
- 28:22I said, I think I walked out and there was a rabbit running
- 28:25through my neighborhood And I said, hey, rabbit, guess what?
- 28:27Great Lakes is coming. Tennessee I.
- 28:29Assume you killed it because you know rabbits are known to be a
- 28:32little mouthy. They.
- 28:33Just land down the road. Yeah, I was telling all three
- 28:36Rabbit. Friends and all those rabbit
- 28:38friends they all know now too. There were a couple people that
- 28:42I told, but I knew I was going to kill them immediately.
- 28:45So I just, I was like I said, I could get it out and then that
- 28:47was it. Yeah, I didn't kill anyone.
- 28:50No. Well, that's good.
- 28:52I. Didn't kill anyone, No.
- 28:53I'd say a word. I'd say a word to anyone.
- 28:56No, no, just a, just just a secret among the, you know, the
- 29:00secret of clubs. So yeah.
- 29:02You know, especially though, when you get, it's even harder
- 29:04when you're getting around, when you're around friends and the
- 29:06beers flowing right and you get 3 or 4 and you're like, what is
- 29:09happening? He's like, you know what?
- 29:11I could just tell them. I could just tell them right
- 29:13now. By the way, that's something I'd
- 29:14love to tell you. Couldn't do it, didn't tell
- 29:17anyone. You know, this petition Dr. that
- 29:20we got going on out there. Yeah, yeah.
- 29:23And and that's another thing too, a tease to listen to the
- 29:26podcast. There was a question that I
- 29:28asked these guys. Have you ever heard of anybody
- 29:32starting a petition drive to get any beer anywhere?
- 29:35You have to tune into the podcast, that podcast episode
- 29:40already dropped. You got to tune in and listen to
- 29:43that. You got to listen to the whole
- 29:44thing because it really, it really is a fun time.
- 29:47And, and I, and I think when we, when we got on there, it was
- 29:50kind of like, hey, this is just off the cuff, man.
- 29:55I mean, we've been prepared for it for a while.
- 29:57We were excited. It's just, you know, a lot of
- 30:01lot of great times. Yeah, they actually Josh and
- 30:05Chris signed the petition while we were there like kind of
- 30:09officially close it out and get to close the deal.
- 30:13Need to actually I need to put a kind of a exclamation point on
- 30:18that thing. Got to frame that sucker.
- 30:20Man, got to frame it somehow, print it out and then we're done
- 30:24with that. We'll be done with the bring
- 30:26Great Lakes to Tennessee Instagram going to keep that
- 30:31riding for a while as you know tag that account and stuff, but
- 30:34ultimately that one will go away because it's here.
- 30:36We don't need it anymore. That's.
- 30:38Right. And and anything pro Great Lakes
- 30:42in Tennessee, we'll just do our we're just with our other
- 30:44Instagram accounts. This you don't need another one.
- 30:46Yeah, You know, I'll say to people out there, you know, if
- 30:49you're, if you're somewhere and you're going, gosh, you know
- 30:53what? I love craft beer.
- 30:55But wherever I am, I can't give crap if you're where I am.
- 30:58Maybe you need to. Maybe you need to employ us to
- 31:01help you. We could do it.
- 31:03I mean, we, we've got the secret sauce.
- 31:05We know the formula. We know the formula.
- 31:08We know the formula. Yeah.
- 31:10You know, just get us, just get us talking heads.
- 31:13We'll be on there. Get us a beer.
- 31:16Make sure that we've had it before, right.
- 31:19You know, I know our. I know our friend Zach up in up
- 31:22in Cincinnati. He was talking the other day
- 31:24about what About bringing Zool up to Cincinnati, because Zool
- 31:28is making big headway here in Nashville now.
- 31:31It's like, hey, Zach, if you're out there and you're going to be
- 31:34watching this man, maybe we could help you out.
- 31:38We. Could help for a nominal fee.
- 31:40A nominal. Fee and and here's the thing
- 31:43we'll actually have to be driven for that Steve, because we we
- 31:46have ZUL in Nashville. So, so we, we've got, so we
- 31:50don't have that same incentive, you know, to get, we've got it,
- 31:54I know. So it might take some convincing
- 31:57for us to get on board, you know, get it up there because.
- 32:00A little convinced. A little convincing for a
- 32:02nominal fee. Yeah, nominal.
- 32:05Well, you know what? We had some nice comments today
- 32:07about our podcast. I know the guys over at East
- 32:11Natural Beer Works, Anthony Davis and all these guys over
- 32:14there, they commented about, you know, it's fantastic that you
- 32:18guys, you know, find, you know, you guys have finally gotten
- 32:21this done. Now, again, it wasn't just us.
- 32:25Great Lakes did most of the leg work, but we also, you know, we
- 32:30had that petition drive out there and we tried to, we tried
- 32:34to gain momentum, you know, as far as our love and things like
- 32:37that. Yeah.
- 32:38And it was a lot of, again, it was tongue in cheek and just the
- 32:41fact that they, they, they saw it along the way, just, you
- 32:44know, it made it fun, right? Every time we put something on,
- 32:47I was kind of thinking, are they going to see this one?
- 32:49They're going to see this one too, just to see.
- 32:52And it, and it worked. And, you know, they gave us,
- 32:55they gave us a lot of credit and, you know, it's really
- 32:57appreciative. And I I get to kind of let us be
- 33:01along for the ride. I do think though, and we kind
- 33:05of talked about this on the podcast episode, I do think we
- 33:08need to have a collab beer, the brewery underground podcast for
- 33:13lab beer with Great Lakes, the petition Dr. What would what
- 33:18about that beer consists of? Well, OK, let's see.
- 33:21That's the collab parts. The collab, you know, that's
- 33:23part of the collaboration. You got to figure that out.
- 33:25What's it going to be? Is the collab with a brewery
- 33:27here or is it we go up there and help make the beer?
- 33:30That's what I want to do, go to Cleveland and turn a petition
- 33:35for us to do Cleveland to do a collab beer with Great Lakes.
- 33:40A special Tennessee beer called the Petition.
- 33:43But we have to start another petition.
- 33:45That's how they think. Oh my gosh.
- 33:48Maybe we just ask him, hey, can we come up and make a beer with
- 33:50you one day? Come up and make a beer.
- 33:53What would a petition Dr. Beer consists of?
- 33:56That would be a good name for one though.
- 33:58The petition right? Drive.
- 34:00Yeah, it's a good name for a beer, I think.
- 34:03What I'm telling? You, dude, I got a switch to
- 34:07regular vibacious man OK, you know, I love about them.
- 34:13It's the same base, but they're they're completely different
- 34:17between the juicy and the regular and and they're all
- 34:19fantastic in their own right, but it works.
- 34:22But you know, it's got the same base, man.
- 34:25They're all individually spectacular.
- 34:27They're all individually great. Yeah.
- 34:30Oh, there you go. Are you going to cut the cut the
- 34:32P or whatever the hell they call it, or cut the cut the G?
- 34:36Little Great Lakes here. All right?
- 34:38Little Great Lakes Christmas Ale.
- 34:40I know. It's almost marched.
- 34:43So we're winding down the Christmas ale season.
- 34:46I know. But you know what?
- 34:49What I got? Might be the might be the only
- 34:51and last one in Tennessee. Current.
- 34:53There's probably somebody out there that has one.
- 34:55Might be, but I feel good that we can finish up what we've got.
- 34:58Even though it's a little old, it's still fantastic knowing
- 35:02that we can we can reload now. That's right.
- 35:05We can go reload. I'm going to have cases of it in
- 35:08the fridge. I am.
- 35:10I'm going to buy a case of each skew.
- 35:12I'm going to buy a case of all four of these when they come out
- 35:14tomorrow. There's going to be no shortage
- 35:18in our refrigerators of Great Lakes beer, hopefully for other
- 35:22people in Tennessee, too. I mean, I realized, and they
- 35:25talked about this on the podcast, even even though we're
- 35:31in Nashville, it's not just going to be, well, obviously
- 35:34it's a friend, Great Lakes, Tennessee.
- 35:35It isn't just going to be in Nashville.
- 35:37They're going to be in other parts of Tennessee as well.
- 35:40So I know we have some folks that watch us from other parts
- 35:43of the state. So wherever you are, if you're
- 35:45in Tennessee and you're not just in the Nashville area, look for
- 35:49Great Lakes because it's going to be on the shelf somewhere
- 35:51soon. Yeah.
- 35:52And like we said, we've got one retailer here, at least one that
- 35:54I know of that get that's getting it tomorrow.
- 35:56I wouldn't be surprised as somewhere else across the state
- 35:58either, because I think it is, it's like the distributor
- 36:00reached out and to this retailer and was like, do you guys want
- 36:04some kind of early? And I could see that happening
- 36:06in some other places across the state too.
- 36:08So look for it. I mean, you might get a, you
- 36:11might somebody might drop an Instagram post tomorrow and be
- 36:13like, hey, get, look what we got.
- 36:15I know. Look what we got.
- 36:16That's right. Yeah, I know.
- 36:18There's already some people I've seen when, when, when Great
- 36:21Lakes made their post the other day and I saw some people, you
- 36:25know, making some comments. I'm not sure where they were
- 36:28exactly in Tennessee, but I could tell that they're pretty
- 36:32excited about it. And that's actually not
- 36:34something we talked about on the podcast episode that we can talk
- 36:38about here. And you, you just you mentioned
- 36:40it a few minutes ago here on our Instagram live.
- 36:43And by the way, as I mentioned the podcast episode, when you're
- 36:46done with us, go listen to the podcast episode.
- 36:49It's fantastic. You're going to hear a lot more
- 36:51details on what we're giving you tonight.
- 36:53That's a tease. That's a tease.
- 36:56Yeah, also before you, it's the whole thing is only 38 minutes
- 37:00start to finish. That's counting the music.
- 37:01So it's it's it's quick because it gets right to the point and
- 37:04we got to talk to him and stuff. So it's not even, it's one of
- 37:06our shorter ones actually. Yeah, one of our shorter ones.
- 37:09A lot of great information though.
- 37:10But, but, but the cool thing is, you know, you're from New York.
- 37:14I'm from Ohio, Great Lakes, one of the older breweries out
- 37:18there. They've been around since 1988
- 37:21and, and there's a lot of transplants in the Nashville
- 37:24area. There's a lot of transplants in
- 37:26Tennessee as well. Who all of a sudden you're
- 37:29going, wait a minute, you go into a store now and you're
- 37:32going, what is that? I remember them.
- 37:36I remember Great Lakes. I remember being up north, you
- 37:41know, maybe in Ohio or in New York or maybe the Carolinas
- 37:45because they've been over in the Carolinas.
- 37:47Maybe you, you came home from the Carolinas and you're like,
- 37:50wait a minute, I remember Great Lakes.
- 37:54Now you can get them and you will be able to get them here in
- 37:57Tennessee. In those original brands, we
- 37:59just talked about some of them, Elliot Ness, Edmund Fitzgerald,
- 38:04the original 1, they're still there.
- 38:05There's. The original one, yeah.
- 38:07Still freaking there. Yeah, yeah.
- 38:10And the good thing is, is that on their website, they have a
- 38:15beer Finder, which I'm sure will be updated soon once they get
- 38:18Tennessee added and all the logistics and everything worked
- 38:21out. Because a lot of this is new for
- 38:24them. As far as like where they're
- 38:25going to be distributing, I would imagine probably in the
- 38:28next couple of weeks, if you go on their website and you go to
- 38:33the section where you can have the beer Finder, I'm sure you
- 38:36can find out where in your area in Tennessee that you're going
- 38:41to be able to find Great Lakes. Yeah, he said initially might
- 38:44take four to six weeks to kind of get that up and running.
- 38:46But look at, you know, look at your, if you got some favorite
- 38:49retailers or bars or you know, tap rooms or liquor stores,
- 38:55check out their social media because that's probably where
- 38:57you're going to see it first. Who's got it first?
- 38:59That's probably who's going to how you going to find it.
- 39:01We don't know all the retails. We don't know many.
- 39:03I only know maybe of two and I know of one that's getting it
- 39:06tomorrow. So it's going to be interesting
- 39:08to see. It's going to be interesting to
- 39:09see who gets like kegs, who's going to have it on draft.
- 39:12Like there's going to be some of that I think too.
- 39:14I don't know how much to start with, but I know it's all
- 39:16packaged stuff right away, but I think it's going to be
- 39:20available. So hopefully when retailers and
- 39:23and and places get it, they post it and then we can all be like,
- 39:27let's go over there now let's go over here, let's go ahead and
- 39:29get it. One of the bit that I thought
- 39:31this was really cool, Josh said it on the podcast.
- 39:33He said when we're talking about finding it, he was just make
- 39:37sure you support your local retailers that have it.
- 39:40Yeah, the good ones support the good ones.
- 39:42And I think they'll be in the good accounts and things.
- 39:44Just support them and it will kind of take care of itself.
- 39:48Yeah. We were we were asked the other
- 39:50day about where we would like to go get it and we gave and we
- 39:52gave a thing and that's but that's along as we know that
- 39:55place, right, We know. Oh yeah, we'll be there
- 39:58tomorrow. Yeah, we'll be there tomorrow
- 40:00and no reason I'm not mentioning.
- 40:01I don't want it all be gone. Get there tomorrow.
- 40:03That's right, we're being selfish tomorrow.
- 40:05A little selfish. Y'all can get it on the second.
- 40:08I plan on getting some tomorrow. If you haven't got enough of us
- 40:11today, tonight, our podcast this morning that dropped and they're
- 40:15still out there and all the posts, well, you know what?
- 40:18There's probably going to be, well, I know there's going to be
- 40:21at least one or two more posts tomorrow about the Great Lakes
- 40:25beer actually arriving in Tennessee.
- 40:29Yes, we're we're. The whole thing, man, we are not
- 40:32missing a beat. You.
- 40:34You. Said this a few times and this
- 40:36is literally trying what we're trying to do tomorrow almost
- 40:39literally is following you said following the truck into
- 40:42Tennessee. It if we if we can at least see
- 40:45it getting wheeled off the truck into the place, this is just as
- 40:50good. I had, I had joked about that at
- 40:53times where I was like, it would be kind of cool to be like, you
- 40:55know, the truck is driving down the road and there's Great Lakes
- 40:59and we're behind the truck and we're like.
- 41:00You know, Oh my God, here it is. It's actually happening.
- 41:04The funny thing about that, though, and we of course we
- 41:07missed them, but the trucks have been into Tennessee because the
- 41:10distributor has the beer. So we missed, but that's OK
- 41:13because when we see the truck at the retailer, we'll be able to
- 41:16get the beer at that moment. So yeah.
- 41:19And I and I talked with someone about that today who runs a
- 41:22certain beer program and he was like, Oh yeah, when he comes in
- 41:27here, we'll just, we'll just, we just grab it off the thing and
- 41:30go. So it's yeah.
- 41:32Well, and, and you know, it's funny because I, I think about
- 41:36some of the larger breweries that we've had on our podcast
- 41:39and we just had on Sweetwater just recently.
- 41:43And they've been in Tennessee for years and they're one of the
- 41:45larger breweries around in the country.
- 41:48They're out of Atlanta. We've had founders on, you know,
- 41:51they have a big footprint in in Tennessee.
- 41:55They're out of Grand Rapids, MI, one of the larger breweries as
- 41:58well. They're national.
- 41:59Yeah, yeah. I mean, one of the larger
- 42:01breweries in Ohio that we love, you know, near and dear to my
- 42:05heart, Ryan Geist, you could find Ryan Geist, you know,
- 42:08around in Tennessee as well, the Nashville area.
- 42:11So I, I really think and if you, you know, we didn't, we didn't
- 42:17press them on this because I don't think really had to.
- 42:19But if I had to take a guess, if you, if you really pulled them
- 42:23aside again, you know the folks from Great Lakes and said
- 42:27Tennessee been a little bit overdue come in here.
- 42:31But they have such a great business model.
- 42:33They're not trying to take over 50 states at one time.
- 42:38They're growing. Their business model has worked
- 42:41for them for such a long period of time.
- 42:44They've had a lot of success. We're state #21 in the country
- 42:50that is a very large footprint to be.
- 42:53It's that's a lot, that's a lot of state.
- 42:56I mean, a lot of breweries don't get to more than one, you know,
- 42:59or even outside of their city. So it's, it's huge and it's a
- 43:03great business model. And look, if we're the 21st
- 43:06state, the other 39 can go kick rocks because we got it.
- 43:13We do want them taken from us. That's right.
- 43:16You know, Arkansas, you're just going to have to wait a lot.
- 43:18Lot. Longer come across the
- 43:20Mississippi and get it. That's right.
- 43:23Sorry, sorry. All these other things you know
- 43:25out there and. Stop the Tennessee.
- 43:29California, you're just going to have to wait, you know.
- 43:32So all the Californian transplants that have now come
- 43:35to Tennessee, you don't have to. You've come here at a great
- 43:39time. Yes, right.
- 43:41Yeah, because you would have had to wait for years probably or
- 43:45maybe months. I don't know what their business
- 43:46plan was, but you may have to wait a long time out in
- 43:49California to give Great Lakes now in Tennessee.
- 43:53Yeah. Yeah.
- 43:55You've moved here for, you know, no state income tax and
- 43:58everything else. Now you're going to get some
- 44:00Great Lakes beer as well. They can replace their Russian
- 44:03River that they could get in California that we couldn't with
- 44:07Great Lakes now because you can't get Russian River in but
- 44:10like 7 states because it's. Scott talk about.
- 44:14So we, I know that we, we talked a little bit on the podcast with
- 44:20those guys and we don't want to give again, a lot away because
- 44:23we want people to listen to the podcast episode.
- 44:27But for things that we didn't necessarily discuss, talk about
- 44:33some of the beers that we have had, maybe even when we went up
- 44:37there, that could wind up some of the beers.
- 44:41Hopefully they could wind up here in Tennessee that, you
- 44:45know, maybe maybe you've seen in other states.
- 44:47And maybe we've gotten because we're getting four of the core
- 44:50right now. But there's some good ones that
- 44:52really could be coming too. And we just talked about them.
- 44:54I kind of hope this is the next wave.
- 44:56It is the vibacious line. There are three versions of it
- 44:59and I don't. He did say that the blood orange
- 45:02came out only Halloween time. I don't.
- 45:03That's always going to be the thing, but that might be just a
- 45:06seasonal thing. Look, regular Vibacious is
- 45:08outstanding at 9%. Juicy Vibacious.
- 45:14I'd love to see that one here too.
- 45:16I think that's 9 1/2. I got one in the cooler right
- 45:18here. I'd love to see that Vibacious
- 45:20line here. Can confirm. 9 1/2 I love it.
- 45:27I'll tell you, you drink too many of those.
- 45:29I think Chris said about the, the Christmas sales and
- 45:32Christmas confessionals. But the other one I want to see
- 45:37and we're we're approaching that time and we did bring this up is
- 45:39the Conway because it work, you know, coming up on Saint
- 45:43Patrick's, but they got a couple of variants of that.
- 45:46The stout. I think there's I think they got
- 45:47a pale ale too, like there's a couple variations of the Conway.
- 45:51So would love to see that. That would be that's probably
- 45:54some of that's probably seasonal.
- 45:55So maybe next time around, you know, because he didn't even say
- 45:58like the orders have to be in like December to get them.
- 46:00Maybe next time around we get that, you know, we'll see how
- 46:04far we can Christmas ale, obviously.
- 46:06Surely we'll get that somewhere, you know, they do some bare laid
- 46:10stuff too, you know, Maybe. They do.
- 46:14I don't know how much they make, how far they distribute that.
- 46:17That would be cool to see. You know, I'm sure I'm missing
- 46:21some. They do a lot of good mixed
- 46:23packs. You know, when you go to the tap
- 46:25room, Elliot, not Elliot Ness. What's the what's the one That's
- 46:30the like the Loch Ness Monster or something, whatever that one
- 46:35is anyway, that one what we do in the tap room and they have
- 46:39all sorts of. Stuff that's really good,
- 46:42Oktoberfest that comes out. Every.
- 46:44Yeah, yeah. So, So to answer your question,
- 46:47I would love to see next if I had a choice, any of the
- 46:49vibacious stuff would be ideal to to get that regularly would
- 46:54be amazing. Yeah.
- 46:56And and maybe some mixed cases of some things too.
- 47:00That would be neat. Yeah, Oh, I mean, definitely.
- 47:03I I mean, I'm looking at their website right now.
- 47:06Yeah, you mentioned like the Irish stout and stuff like that.
- 47:09And I know we're not going to get, you know, the Conway's
- 47:13Irish Ale. We're not probably not going to
- 47:15get that right now. But I know like when we were up
- 47:18there and and Michael has sent us, Michael Williams has sent us
- 47:21that like the strawberry pineapple wheat.
- 47:24Yeah. That's right.
- 47:25You just sent us that. And when I was up there, when we
- 47:28were up there in May and we had like their Mexican, I had their
- 47:31Mexican lager on a flight. Have the, I've had the
- 47:35Oktoberfest before a few months. I've had the Crayon Orange
- 47:38Wheat, Yeah, which comes out in September.
- 47:41And then I love this one. And I got it a few months ago
- 47:45when I was up there in December, and I had it before.
- 47:49This is really a good holiday beer.
- 47:52And it usually comes out in like October, like the Christmas Ale
- 47:55does. It's a cookie exchange, milk and
- 47:59that thing. Maybe, maybe that's not for
- 48:03everybody, but I'll tell you that to me, if you're having
- 48:07like dinner or something, we talk about food pairings, beer
- 48:10pairings. If you're having dinner and you
- 48:13want like a cookie exchange, milk style, you can actually
- 48:16taste like the cookie. Yeah, it's like a good dessert
- 48:19beer. Yeah, it is.
- 48:21It is really good. Yeah, another one too.
- 48:23We mentioned that the Midwest IPA Hazy, it's going to be here.
- 48:28The regular Midwest too is good, just a regular, which we had
- 48:31that one first, so that may be another one.
- 48:34So I'm actually surprised that the Midwest is here because it
- 48:37was kind of, we'll say specific, but it was designed to be a
- 48:41style. Like you have an East Coast
- 48:43style and you have a West Coast style IPA.
- 48:46Midwest was kind of designed to kind of be somewhere in between.
- 48:50I assume it's doing well that it can get to Tennessee, so maybe
- 48:53the regular Midwest will be here as well.
- 48:55But the Asians, I mean, it's fantastic.
- 48:58Well, one of the other ones that Michael had given us a while
- 49:02back was, and I'm pretty sure this one was fairly new because
- 49:08they've also, because what we, we've talked so much on the
- 49:11podcast about the lager game and the Cold Rush premium light
- 49:16lager that I, I believe is fairly new on their tap menu.
- 49:23I would I if I had to take again.
- 49:26And that one's really good, but it's a light logger.
- 49:28If I had to take a guess, I would have to say at some point
- 49:33you will probably see that one in Tennessee.
- 49:35It's just a 4% light logger. Yes, that was good.
- 49:38Yeah. At that time he gave us a whole
- 49:41case of it and it was only distributed there like even at
- 49:45that time it was only distributed in that area like
- 49:48just right there. So we'll see how that, but
- 49:51anything can grow, right? I mean, they saw a bunch of it
- 49:53and just keep making more of it. Yeah.
- 49:56I mean, there's so many, there's so many great things that they
- 49:58do. And again, you don't know which,
- 50:01you know, as they branch out, we don't know which ones you know,
- 50:05that we're going to get always in Tennessee, but you never
- 50:08know. I mean, you know, we we were up
- 50:11there, we ended up coming home with like the bourbon barrel
- 50:14Imperial Porter and the barrel age blackout stout.
- 50:17I mean, my God, that barrel age blackout stout.
- 50:20I had that on a podcast episode and that thing was just
- 50:24absolutely, you know, fantastic. It's a limited barrel age.
- 50:29But yeah, I mean all the things that they do, but even the ones
- 50:33we talked about, I think any of the ones that have been out for
- 50:37a long period of time, the seasonals that are going to be
- 50:41available in Tennessee, as you said, you know, the Dortmund,
- 50:44the Gold, the Midwest, did you said Midwest IP that was the
- 50:48hazy. One the hazy is what we're going
- 50:50to have the. Hazy.
- 50:51Yeah, the hazy which we had at the Reds game.
- 50:54That's good. I mean, the Commodore Perry, you
- 50:58know, for IPA lovers, that's actually, you know, that's
- 51:01really good as well. I mean, Elliot Ness.
- 51:04I mean, come on. Elliot Ness, one of the
- 51:07original, for God's sakes. Here's OK, here's the one I was
- 51:10thinking of. OK, so it's come I forgot.
- 51:12So chill wave I think is we both had it chill wave double IPA,
- 51:17the Nosferatu that one's been around.
- 51:19I mean it's a double red IPA. That's always a good one.
- 51:22And then, and I assume they still do Lake Erie must I always
- 51:24call it Loch Ness Monster, but it's Lake Erie Monster.
- 51:27But but they've got a return of the Lake Erie Monster 2, which
- 51:30is the double IPA 2. I don't know, I.
- 51:33Had that on a flight when I was up there.
- 51:35Yeah, that thing knocked my socks off.
- 51:38It'd be cool to see those, you know, maybe they they show up in
- 51:41a mixed case, maybe they show up by themselves.
- 51:43You know, those are cool things to do.
- 51:44They're really good at mixed cases.
- 51:46Well, it's going to be cool to kind of speculate.
- 51:48We have variety packs. I mean, they got all sorts of
- 51:50stuff here. I mean, there are, look, I just
- 51:51looked at the Conway stuff. You get the Irish logger, you
- 51:58got the Irish Ale and you get the Irish stout.
- 52:01All Conway. Well, once it's Irish logger, I
- 52:03didn't really say Conway, but kind of seems like it's, but the
- 52:06two Conway versions and Irish ale and Irish stout are cool.
- 52:09I mean, you know, so we will, you know, maybe we'll get it all
- 52:14at some point. We won't be good.
- 52:15We wouldn't absolutely take what we're getting right now.
- 52:17That's. Right.
- 52:18No, yeah, that, that is exactly right.
- 52:21But I, but I think with them starting with their core beers
- 52:25that they started with originally, basically at the
- 52:29foundation of the brewery, they know what they're doing.
- 52:32They've been doing it for years. And you know, I think
- 52:36Tennessee's going to rock it. I really.
- 52:37Do one thing I want to say and maybe by the end of the week
- 52:40people would get tired of saying the words.
- 52:41Great Lakes, we don't care. We've been preaching it for so
- 52:45long. It's here.
- 52:46We're going to keep talking about it, but we're not taken
- 52:49away from anything else or anything else we love.
- 52:51This is just something that we can we all can have.
- 52:53And like you said, we've talked when we talked to Chad, we
- 52:55talked to other people. Happy to have it.
- 52:57You can't wait to get it right. It just it just adds to the to
- 53:01the rest of the stuff we can get.
- 53:03I mean, we're not trading one for the other.
- 53:05No, we're not. This is an addition to
- 53:07everything else. We still love places we don't
- 53:09we're not taking away from anyone.
- 53:10It's. No, we're we got, we have, we
- 53:13have so many great episodes coming up and back tomorrow.
- 53:17We have another great episode that is.
- 53:19Dropping. Tomorrow episodes in Ohio from
- 53:23Cincinnati. You know, in Northern Row.
- 53:25We did that episode a couple of weeks ago.
- 53:28Yeah. Tune into that episode tomorrow
- 53:30because you're going to hear 2 great guys are general manager.
- 53:34Also their head Brewer he they are going to be talking about a
- 53:38couple of great things going on in Cincinnati in March. 1 of
- 53:42them is a a big festival that's going on.
- 53:45Yeah, the box fest, right? Yeah.
- 53:46Yeah, the Box fest. Yeah.
- 53:47Yeah, that's a great we got 2 back-to-back bangers and look,
- 53:51there's plenty of time to listen to podcast.
- 53:53You don't have to listen to come back and listen to it later.
- 53:56It's fine. It's just it's always going to
- 53:59be there, right? You know what I mean?
- 54:01Yeah, it's not like 1 and done and you can't get it gives you
- 54:05something to do over the weekend or Sunday morning or whatever.
- 54:08I mean, just back-to-back is fine.
- 54:11It'll just be sitting there waiting for if you don't catch
- 54:13it on Friday, you don't catch the 1:00 today.
- 54:15Just we're going to keep reminding you that they're
- 54:18there. And and there is a chance the
- 54:21Great Lakes Disgusting may be happening this weekend.
- 54:25Brother Rich from the Foamy Heads joined us a few minutes
- 54:28ago at the beginning of this Instagram Live when the Brewery
- 54:34Underground podcast and the foamies when we come together,
- 54:38we're foamy underground. Yep.
- 54:40And Scott, it's all going down. That's going to be happening on
- 54:43Saturday. Maybe there's some Great Lakes
- 54:45discussion, but there's also a lot, a lot of other things going
- 54:50on, right? We are going to do the Cabin
- 54:53Fever Beer Fest. Not cabinet pack.
- 54:57I don't know that. Was funny.
- 54:59That was funny beer fest at Cedar Glade brewing.
- 55:05It's actually Cedar Glade Brews in Murfreesboro, TN is a beer
- 55:08fest and it's going to be awesome.
- 55:11You and I and Mitch and Rich are going to be there.
- 55:14We're going to be recording an episode.
- 55:17We've done so many times. It's got 30 breweries we can't
- 55:22go through. You can see a few of them right
- 55:23there at the top. OK, It's going to be awesome.
- 55:26We're going to have a great day. The weather's going to be
- 55:28fantastic. Yeah, during, during a text
- 55:32message with you recently. I may have called it Cabin Fest.
- 55:37It's. Like, I hope I don't say that on
- 55:39Saturday, but if I do, we're all going to be drinking and
- 55:42everybody's going to be drinking and we're going to have a good
- 55:44time. But that's in Murfreesboro, TN.
- 55:48So for those of you that are in the national area on Saturday,
- 55:53come on. But well, you have to have
- 55:54tickets. Yeah, you.
- 55:56Know yeah, you come on by, just get a ticket.
- 55:58Come on by. That's correct.
- 56:00We got some friends. We know we're going to go.
- 56:01We give us a couple of tickets away.
- 56:03Jonah, we're going to see them. I know Stokes and Finn and are
- 56:06going to be there. They won the craft tapped Common
- 56:11John is going to be there. Soul and spirits, Ebony never.
- 56:14We know Stoke House is going to be there.
- 56:16Half batch. I mean, the East Nashville beer
- 56:18works on and on and on. The Crazy Gnome and Cyanide, so
- 56:21many. It's going to be awesome.
- 56:23We know Jonathan Pritt, who puts together the Common John Beer
- 56:27Fest, put this one together too, so you know it's top notch, top
- 56:32shelf and all the best breweries are going to be the It's going
- 56:34to be amazing. It's going to be a great 74 and
- 56:37sunny is apparently the weather. Oh my God, And this time of year
- 56:40in Tennessee, because you never know, it could be 74 and sunny,
- 56:44or it could be 24 and snow. Yeah, totally.
- 56:47You never know in February in Tennessee.
- 56:50Look, it could snow before and it could snow after, as long as
- 56:52it's 74 and sunny while we're there.
- 56:54That's what we care. About That's all we care about,
- 56:56we care about. That's yeah, we're going to be
- 56:58there. We're going to be there on
- 56:59Saturday. It's going to be a great day.
- 57:02It's going to be fun in Murfreesboro, TN.
- 57:04It's Cedar Glade, and you know what a great event that they
- 57:08have organized and put together for this.
- 57:11This is their first annual 1A portion of the funds benefit
- 57:15Murfreesboro Read to succeed free literacy program.
- 57:18We know we've done a we've done 2 episodes.
- 57:20No, we've done an episode from there with Jonathan and Robert
- 57:23from there and great brewery, great beer, great people.
- 57:27Look, look forward to that. We're going, you know, we don't
- 57:30know who we're going to talk to yet, but we got a long list of
- 57:32people we would like to. I don't know.
- 57:34You never know. We're making a position drive
- 57:36for some reason or something. You know, I was thinking about
- 57:39that recently. I was like, So what do we do
- 57:41next? What do we do to top Great Lake?
- 57:44We can't top Great Lakes. Yeah, we're not topping Great
- 57:48Lakes. What are we going to do?
- 57:50What's going to be our next initiative on the Brewery on the
- 57:53Ground podcast? Got some ideas?
- 57:56However, let's ride this one for a long time.
- 58:02So, you know, maybe, maybe that maybe someone wants to run out
- 58:06our services or something where we can get some shit done and we
- 58:09got shit done. That's right.
- 58:12Hey, I'm Steve with the Brewery Underground podcast.
- 58:14And you know what, if you want to bring your beer to a certain
- 58:18area, just let me know. I can I can do it up for you.
- 58:23It sounds like a Better Call Saul commercial.
- 58:25We get shit done. That's going to be our business,
- 58:27but we get shit done. Yeah, you know, we may not be as
- 58:29effective as like the injured crash lawyers.
- 58:32Right. You know those guys out there,
- 58:34but think we can still help you out a little.
- 58:38Bit we pick our spots, we're going to pick, yeah, we're going
- 58:41to pick our spots. We're going to pick good ones,
- 58:42good ones to do. We like our craft beer and we're
- 58:46not afraid to tell people. You know, back to like, I know
- 58:50they're people only have so much, you know, what do they
- 58:53call expendable income and stuff to get bit?
- 58:55I'm telling you, this does not change what I buy and what I
- 58:59don't buy. You know what I mean?
- 59:00I'm literally this is just going to add to the to to whatever I'm
- 59:03doing. This just adds to it.
- 59:05Yeah. And, and hopefully we see the
- 59:08breweries because we, you know, we, we go to breweries.
- 59:11We were at Broadcast Brewing over the weekend.
- 59:14We saw our buddy Mike. He's going to be at the beer
- 59:17festival that we're going to over the weekend, this weekend.
- 59:20We couldn't tell him when we were there.
- 59:23Our secret. But Mike, if you're watching us
- 59:27and you see this, you have guest taps, buddy.
- 59:31Yes, he's not afraid to use them.
- 59:33We had some really good guest taps the other day when we were
- 59:35there. You have guest taps maybe?
- 59:38Maybe some Great Lakes? He's a he's.
- 59:40A good guest tap. He's a good business guy.
- 59:43So if I'm sure if he has access, hey, I had a new Zul beer there
- 59:47the other day. It wasn't it wasn't on draft,
- 59:49but it was in Canton. So he's happy to get guest taps.
- 59:51So Mike's more guy. If he gets a chance to get Great
- 59:54Lakes, I'm sure he will. I mean, I would say this to all
- 59:57the, all the, all the brewery owners that we know out there,
- 1:00:00all the the Tapper managers that we know out there.
- 1:00:03If you're looking if you're looking for some some new stuff
- 1:00:08on tap. Maybe Great Lakes, I mean,
- 1:00:11there's a lot of good ones out there.
- 1:00:12We go and you know, it's all, it's all good.
- 1:00:15We enjoy everything we drink. But maybe, maybe to bring Great
- 1:00:19Lakes in too. I'm going to throw a couple
- 1:00:21names out there that would love to see Great Lakes at on tap.
- 1:00:25Yeah, Deep South Growlers. Yes.
- 1:00:28Yeah, All right. Big fans of those guys.
- 1:00:30I got 1. I could walk while we're doing
- 1:00:33this thing to to Deep South Carolina.
- 1:00:35I love it. Where is.
- 1:00:36Smyrna and Murfreesboro. Yeah, absolutely.
- 1:00:39I could walk to the one in in Smyrna.
- 1:00:41It may take me a few minutes. I'd rather drive there, but I
- 1:00:44could. Walk there.
- 1:00:46Get some cardigo. They they have a lot of good
- 1:00:49beer selections. Hopefully we'll see there.
- 1:00:50Another one is and I love brewhouse SI love the brewhouse
- 1:00:54S down there. That one in Cool Springs is
- 1:00:57amazing. I wouldn't be surprised if they
- 1:00:59had something on draft there too.
- 1:01:01Or hell, they do cans and bottles too, so they may even
- 1:01:03have some cans or something too. So we'll see what shakes out,
- 1:01:06but we will have our finger on the pulse to see.
- 1:01:09Look, just because we're going to buy some at retail and I
- 1:01:12won't support them somewhere else too, especially if I see
- 1:01:14something on draft. And we do, we do that shit all
- 1:01:16the time. That's right.
- 1:01:18But we're looking to support you.
- 1:01:19We're looking to support Greg's and and of course all of our
- 1:01:21local stuff. I mean, we're always doing that
- 1:01:23anyway. Oh yeah.
- 1:01:24Oh, yeah, yeah. Like I said, we, we, we have a
- 1:01:27lot of great breweries that have that have been featured and will
- 1:01:31be featured and more content coming up.
- 1:01:34And so nobody is being neglected, that's for sure.
- 1:01:37No, definitely not. Again, this is just an added
- 1:01:40bonus to what we already do and. It is.
- 1:01:44Drink. So more to come.
- 1:01:45I can't. I mean, tomorrow's going to be a
- 1:01:47real telltale. Not real.
- 1:01:49We're going to get some of our hands on some and then and then
- 1:01:52come Monday, we're really kind of see where it starts dropping.
- 1:01:55And I don't think it'll be out on Monday.
- 1:01:57I think over the next few few days period of a week or who
- 1:01:59knows, you know, as as Whitman sells it to places, we'll see it
- 1:02:03dropping all over the place. So don't know how much beers in
- 1:02:06town yet, but I bet it's quite a bit.
- 1:02:08So it'd be interesting to see where it pops up.
- 1:02:12All right, dear friends. Well, everybody that's tuned
- 1:02:14into us tonight on this Instagram Live, we appreciate
- 1:02:19it. And again, we just want to say
- 1:02:21listen to our podcast episode that dropped this morning.
- 1:02:26You're going to hear even more than you heard on this Instagram
- 1:02:30Live tonight. Absolutely, like Steve said,
- 1:02:34Northern Row drops tomorrow, another great episode.
- 1:02:38You don't know anything about them.
- 1:02:39You will after this. It's it's great.
- 1:02:41Don't worry if they're back-to-back.
- 1:02:43You can listen anytime you want to Great episode ends.
- 1:02:46And that was kind of timely with the the beer fest they've got
- 1:02:49coming up that Bach fest they've got coming up.
- 1:02:50So that'll be good. So check them out check them out
- 1:02:54people check them all out. Go buy some Great Lakes beer.
- 1:02:56Tell us about it. We'd love to hear.
- 1:02:58We have some friends that do that.
- 1:02:59But if you're getting Great Lakes, we're finding it
- 1:03:01somewhere. We'd love to hear about it.
- 1:03:03Was this our journey is not done with Great Lakes.
- 1:03:06We're really just getting, we're just, we got it to a point and
- 1:03:09we're going to keep riding this way for a long, long time.
- 1:03:11That's right. All right, Well, that's all I
- 1:03:14got for now. Anything else you want to add
- 1:03:17tonight, brother? Bring Great Lakes.
- 1:03:19Great Lakes Great Lakes is in Tennessee.
- 1:03:22It happened. Look at that double fisted.
- 1:03:25That wouldn't necessarily get that from, but it is.
- 1:03:28It is here. It is here, people.
- 1:03:30I'll tell you what. Hang on, I'll show you something
- 1:03:32real quick. No, this is what you're gonna
- 1:03:33get. Hold on as Scott's doing it.
- 1:03:35This is what you're gonna get. This is one of the things you're
- 1:03:38gonna get exactly the Elliott Ness.
- 1:03:40Go get it. Go get this one and as we
- 1:03:44mentioned earlier, there will be some others he will get as well.
- 1:03:48And as time goes on, you will get more Great Lakes beer here
- 1:03:53and have a seat. Once I get my hand on my hands
- 1:03:56on the beer tomorrow, I'm happy to tell everybody where it is
- 1:03:59once I have mine. We'll be we'll be coming to you
- 1:04:02live for another Instagram tomorrow, I'm sure.
- 1:04:06Fuck it, we'll do it live. And do it live all.
- 1:04:10Right, Peach, we're out. We'll see you tomorrow.
- 1:04:12Thanks guys. Cheers everybody.
- 1:04:14Cheers everyone, Cheers.