How to Build an Account Management Team That Owns Client Outcomes with Michelle Keckler | Ep #905

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · May 13, 2026 · 27m

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Are your account managers drowning because you never built the system around them? Are you still the one clients call when something goes sideways, even though you hired someone to handle that?

In seven years, today's featured guest and her co-founder built a team of six and developed an account management structure that worked well enough to earn a speaking slot at Elevate. She'll break down the exact touchpoint cadence her agency uses to retain clients and grow accounts, what she looks…