Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Ferrero Family Built a Global Confectionery Empire
The Ferrero family turned a small pastry shop in post-war Alba, Italy, into a global confectionery powerhouse worth over $35 billion. This episode traces how three generations—from founder Pietro Ferrero's hazelnut paste to Giovanni Ferrero's Nutella, Kinder, and Tic Tac empire—used a strategy of vertical integration, obsessive secrecy, and gradual international expansion. We dive into the family's unique ownership structure that kept the company private and independent, the near-collapse in the 1970s after Pietro's sudden death, and how the third generation avoided the…
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