Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling
Agatha All Along - Breaking Marvel’s Formula and Marketing with Horror and Magic
In this episode, we dive deep into Disney+’s highly anticipated series Agatha: All Along. Join me as I discuss my recent conversation with Kathryn Hahn and Jo Lock, who reveal how this series breaks away from the traditional Marvel structure.We also explore the brilliant marketing strategy behind Agatha: All Along—from the eerie horror elements to references to classic horror films—and how these tactics are designed to capture the attention of a broader audience beyond just Marvel fans. With the first episode drop being crucial in today’s competitive media landscape, we talk about why…
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