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Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

How to Build a Long Lasting Digital Marketing Agency with Richard Warner | Ep #3

In this episode, I chat with Richard Warner. Richard is the founder and CEO of What's Up Interactive, a business he started 24 years ago and took from "high tech" fax company to successful digital agency. He is also a nationally syndicated broadcaster, entrepreneur, and business expert. If you want to know how to build long lasting agency business in a competitive industry, this is the advice you need.

First who, then what.

The "first who, then what" principle from the James Collins book Good to Great, spoke volumes (no pun intended) to Richard. This principle is all about getting the right…

The skinny

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