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197. The Golden Rule
What if being visible got easier the moment you stopped thinking about the people who’ll never buy from you? In this episode, I share what happened when cold leads started signing up for my recent webinar, and my very human brain went straight to who I’m not for and what they’d think of me.
I walk through a concept I’m talking about more and more: the golden rule. Whatever you want from your clients, you’ve gotta give it first. I also share why knowing your ideal client always comes before your marketing and your website, why believing you can get her results makes everything else possible…
The skinny
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