Latest / Earn Your Leisure / Study Hall: HOW TO MAKE A FORTUNE FROM YOUTUBE WITH LYN ALLURE

Transcript

Study Hall: HOW TO MAKE A FORTUNE FROM YOUTUBE WITH LYN ALLURE · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
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  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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  Speaker 1: are here illegally, your next you will be fined nearly
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  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
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  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
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  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: All right, guys, welcome back ey l across the border edition.
• 1:05
  Speaker 4: We know that we're heavy in Toronto.
• 1:07
  Speaker 5: We've been come to north Man.
• 1:08
  Speaker 3: Yeah, we al Toronto Like Doug Christie shout out to camp.
• 1:13
  Speaker 3: That was a long time ago. Now you guys say,
• 1:14
  Speaker 3: like play Toronto like Kyle Lowry or something like that.
• 1:17
  Speaker 5: Legend.
• 1:17
  Speaker 3: Yeah, so shout out to Canada. You know, we we've
• 1:21
  Speaker 3: we've been doing a lot of episodes of people from Canada.
• 1:23
  Speaker 6: We make no secret of how much we love Toronto,
• 1:25
  Speaker 6: we love Montreal, we we love our neighbors up north.
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  Speaker 4: Yeah, for sure.
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  Speaker 3: So this is a dope episode because not only do
• 1:34
  Speaker 3: we get to tap in with one of the brightest
• 1:36
  Speaker 3: entrepreneurs north of the border in Toronto, but we get
• 1:39
  Speaker 3: to talk about some stuff that we haven't talked about
• 1:42
  Speaker 3: yet as far as like YouTube, which is huge.
• 1:44
  Speaker 5: Just so many questions about it. Yeah, so many questions.
• 1:46
  Speaker 3: Yea, entrepreneurship, women, entrepreneurship, believe in the corporate We're a
• 1:50
  Speaker 3: lot of different things, but YouTube is especially something that
• 1:53
  Speaker 3: we got to double download because we haven't spoken about
• 1:55
  Speaker 3: that at all. So, without further ado, lynn A Lore So,
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  Speaker 3: lynn A Lore is a, like I said, one of
• 2:01
  Speaker 3: the brightest entrepreneurs in Toronto right now.
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  Speaker 4: She was actually in.
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  Speaker 5: The corporate world for a while, finance major.
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  Speaker 3: Finance major, and then now just a full time entrepreneur.
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  Speaker 3: So she has a community where she she helped women
• 2:15
  Speaker 3: in business and really execute their dreams. And she's also
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  Speaker 3: a YouTuber. Shehoes on YouTube. We gotta get on your
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  Speaker 3: YouTube platform. She has a quarter million, she has a
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  Speaker 3: quarter million subscribers on YouTube, a bunch of videos that
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  Speaker 3: have gone viral, a bunch of videos with over one
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  Speaker 3: hundred thousand views, and she's just a really dope person.
• 2:36
  Speaker 3: So she reached out to us, and you know, we asked.
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  Speaker 3: I asked her she wanted to come on the platform.
• 2:41
  Speaker 3: She wanted to come on the podcast, and she was like, sure, so.
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  Speaker 4: Here we are, Old Canada.
• 2:49
  Speaker 2: That's a nice intro.
• 2:50
  Speaker 5: I appreciate it. That's an experience. That's good.
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  Speaker 4: So, first and foremost, thank you, thank you for joining us.
• 2:57
  Speaker 4: You appreciate it.
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  Speaker 7: Yeah, no, thank you guys for having me on, because honestly,
• 3:01
  Speaker 7: this is like one of my favorite podcasts right now.
• 3:03
  Speaker 7: I'm always telling anyone who's interested in like finance and
• 3:06
  Speaker 7: personal development, you got to listen to that Leasure podcast.
• 3:10
  Speaker 7: So it's kind of crazy that I'm on right now.
• 3:12
  Speaker 7: Thank you guys for having me on.
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  Speaker 5: Thank you, thank you for being a earner worldwide.
• 3:17
  Speaker 4: Appreciate that.
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  Speaker 3: That's a fact. So all right, let's get into it.
• 3:21
  Speaker 3: Like I said, I want to talk about variety of
• 3:22
  Speaker 3: different things, but first I want to talk about your
• 3:25
  Speaker 3: journey from leaving corporate. Well I was gonna say corporate
• 3:29
  Speaker 3: American corporate, so corporate Canada and she coming a full
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  Speaker 3: time entrepreneurs So what did that?
• 3:35
  Speaker 4: Because I know you come from you.
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  Speaker 3: Know, African parents, and if anybody knows any African parent,
• 3:41
  Speaker 3: they don't play.
• 3:41
  Speaker 5: That like they like to know you're going to be
• 3:44
  Speaker 5: a doctor.
• 3:44
  Speaker 3: They very straight from Ghana, right, Yeah, we actually we're
• 3:51
  Speaker 3: gonna go to go.
• 3:51
  Speaker 5: Yeah, we got some some special plan for Yeah.
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  Speaker 6: We had a guest so kame Akle, who had some
• 3:59
  Speaker 6: ties there, and it was like, listen, we got to
• 4:00
  Speaker 6: bring you guys to Ghana. They need to see this.
• 4:02
  Speaker 6: But when you come, I'm going to host you. It's
• 4:04
  Speaker 6: going to be different from you traveling. Then we're gonna
• 4:06
  Speaker 6: thank you. We are very much looking forward to that.
• 4:08
  Speaker 4: And we don't have a whole plan for Donald.
• 4:10
  Speaker 5: You gotta come with us.
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  Speaker 2: Yeah, yeah, I'm down.
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  Speaker 7: Ganna's always a vibe. It's such good vibes, such good energy.
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  Speaker 7: Everyone's so friendly, so nice, so welcoming you guys, are
• 4:20
  Speaker 7: gonna have a good time.
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  Speaker 4: So all right.
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  Speaker 3: So, yeah, I said, you you're a YouTuber and amongst
• 4:26
  Speaker 3: other things. But what made you make the transition to,
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  Speaker 3: you know, working in the corporate world to actually going
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  Speaker 3: online and putting out content for a living.
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  Speaker 2: Yeah.
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  Speaker 7: So I started my YouTube journey about four and a
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  Speaker 7: half years ago. At the time, I was still in college,
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  Speaker 7: so it was just an outlet for me.
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  Speaker 2: I was like my last year of college.
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  Speaker 7: I thought it would be kind of fun to put
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  Speaker 7: out a video, and the idea of YouTube sounded fun
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  Speaker 7: to me too, the idea of having a YouTube channel.
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  Speaker 7: But I didn't mess with social media at all. I
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  Speaker 7: had no social media, just wasn't on it, very private,
• 5:02
  Speaker 7: and I put out a video on YouTube because I thought,
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  Speaker 7: you know, no one's really gonna find it in my
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  Speaker 7: real world, like none of my friends or family, So
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  Speaker 7: it just be fun, my own little outlet, little community.
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  Speaker 2: So I had zero expectations for it.
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  Speaker 7: And after my first video got like, I think thirty
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  Speaker 7: two or thirty eight thousand views in like the first month,
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  Speaker 7: but I wasn't sure if I was like good or
• 5:22
  Speaker 7: bad because I had zero expectations. And then I got
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  Speaker 7: an email from YouTube or from Google actually saying I
• 5:29
  Speaker 7: need to put in my direct deposit information because I
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  Speaker 7: made seventy eight dollars. So when I get to one
• 5:34
  Speaker 7: hundred dollars, which is the threshold that paid YouTube paid
• 5:37
  Speaker 7: you over, they need to find somewhere to put it into.
• 5:40
  Speaker 7: So I was like, oh my god, this is so cool.
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  Speaker 7: I like wrote in my journal like oh my god,
• 5:45
  Speaker 7: thank you God. I mean so many salaries for this video.
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  Speaker 7: But it was still just a hobby for me. It
• 5:52
  Speaker 7: was the hobby that just so happened to make money.
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  Speaker 7: And then brand started reaching out to me to do
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  Speaker 7: sponsored videos and I was like, oh, okay, cool, so
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  Speaker 7: this is like a side house.
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  Speaker 6: So for me, Now, what was that first video about? Sorry,
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  Speaker 6: what was the first video about?
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  Speaker 2: Oh?
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  Speaker 7: It was a storytime video that time. Those were like
• 6:10
  Speaker 7: pretty popular. You like talk about something that happened to you,
• 6:13
  Speaker 7: what you learned from it, and what the takeaway was.
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  Speaker 2: It was like entertaining, but still educational and more like
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  Speaker 2: learn from me.
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  Speaker 7: It wasn't worth it, or you could have done it
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  Speaker 7: this way, blah blah blah.
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  Speaker 5: Gotcha. Yeah.
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  Speaker 7: So then I was just doing like sponsored videos for brands.
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  Speaker 2: But during this entire time.
• 6:32
  Speaker 7: I like had graduated from school, I was working full time,
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  Speaker 7: like a nine to five, and then I went back
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  Speaker 7: to university and I was still working my full time
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  Speaker 7: nine to five, but YouTube was a side hustle for me,
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  Speaker 7: so I was just doing mainly sponsored.
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  Speaker 2: Videos for the most part.
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  Speaker 7: And then it wasn't until I graduated from university that
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  Speaker 7: I was able to put more time into my YouTube,
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  Speaker 7: and then it just started to make more sense and
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  Speaker 7: more dollars. I unlocked the algorithm, I unlocked like the
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  Speaker 7: business behind it, and it really starts to make sense.
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  Speaker 7: So it went from a hobby that just so happens
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  Speaker 7: to make money sometimes to a side hustle and then
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  Speaker 7: I started making really good money on it, and I'm like,
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  Speaker 7: I could actually do this full time instead of having
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  Speaker 7: to go to my corporate job. So I just made
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  Speaker 7: that transition, which it was a transition. I want to
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  Speaker 7: make that very known that it wasn't just one day
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  Speaker 7: I woke up and it was like I'm going to
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  Speaker 7: quit my job as an accountant and just like do
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  Speaker 7: YouTube full time. I like made that transition eventually, and
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  Speaker 7: now I do YouTube full time and my two other
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  Speaker 7: online businesses.
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  Speaker 3: So yeah, like I said, I mean, I probably she
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  Speaker 3: said it's at the beginning of the show. But YouTube
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  Speaker 3: is something that everybody's aware of, but people don't fully understand,
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  Speaker 3: like it's a real business, it's an industry, and especially
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  Speaker 3: like a lot of kids, like you know, they only
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  Speaker 3: watch YouTube, and you know a lot of times people don't,
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  Speaker 3: they don't take it serious. They're just like, oh, you're
• 7:50
  Speaker 3: a YouTuber or you know, you're just making selfie videos
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  Speaker 3: about stuff. But it's like, naw, people is actually out
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  Speaker 3: here making millions of dollars and it's a it's a
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  Speaker 3: billion dollar industry, and brands are paying millions of dollars
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  Speaker 3: for people to advertise their products and promote their products,
• 8:06
  Speaker 3: and people are selling products. So that's why I really
• 8:08
  Speaker 3: wanted to talk about YouTube so much, because it's like,
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  Speaker 3: I don't think people fully understand.
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  Speaker 4: The power of YouTube.
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  Speaker 3: So just to kind of give some some background perspective
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  Speaker 3: on YouTube, it's like it's the second biggest search engine online,
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  Speaker 3: second to Google, and Google actually owns YouTube, so you.
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  Speaker 4: Know that kind of push things.
• 8:25
  Speaker 3: Yeah, so when you think about YouTube, don't just think
• 8:30
  Speaker 3: about it as a place that just has a bunch
• 8:33
  Speaker 3: of brandom videos. Think about it as an industry. It's
• 8:36
  Speaker 3: a multi billion dollar.
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  Speaker 5: And that's something very important about it is that it
• 8:40
  Speaker 5: always gets younger.
• 8:41
  Speaker 6: Like a lot of these platforms don't realize, like, Yo,
• 8:44
  Speaker 6: how do I get a younger audience base? Well, YouTube
• 8:46
  Speaker 6: will always have a younger audience space because a lot
• 8:48
  Speaker 6: of kids watch YouTube, and as long as there's going
• 8:50
  Speaker 6: to be kids watching videos, YouTube will always grow. So
• 8:53
  Speaker 6: if you're looking for a place to start, start there
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  Speaker 6: because they have they have the audience.
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  Speaker 3: Yeah and yeah, shout out to my son, I see it,
• 9:01
  Speaker 3: shout the choice sun.
• 9:02
  Speaker 4: Christian shouts that Jamal's son Chase.
• 9:05
  Speaker 5: And Jordan shout out Jordan's and they all.
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  Speaker 3: Watch They all watch YouTube. They don't even watch television.
• 9:11
  Speaker 3: I don't have no favorite shows, man, So that just
• 9:14
  Speaker 3: goes through a lot.
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  Speaker 7: Of people don't. People don't even watch TV anymore. It's
• 9:18
  Speaker 7: just YouTube and like Netflix, people just stream stuff. And
• 9:21
  Speaker 7: that's why, like before, when even some of my aunts
• 9:24
  Speaker 7: and uncles right now, like you can't tell them I
• 9:26
  Speaker 7: do YouTube full time because they'd be like what, why,
• 9:28
  Speaker 7: Like are you crazy? You went throughout the school, you're
• 9:31
  Speaker 7: an accountant and now you do YouTube?
• 9:32
  Speaker 2: Like that sounds madness to them.
• 9:34
  Speaker 7: But like, I've made more money on YouTube than I
• 9:36
  Speaker 7: would have made in my accounting career for like the
• 9:40
  Speaker 7: next few years. Let me not say you a dollar
• 9:43
  Speaker 7: about some uncles might be might be watching. But yeah,
• 9:47
  Speaker 7: it's one of those industries that like it's only gonna
• 9:51
  Speaker 7: brow because people don't watch the television anymore. They're not
• 9:54
  Speaker 7: sitting down and watching commercials in between your favorite show.
• 9:57
  Speaker 7: Before you used to sit down watch Fresh Prince of
• 9:58
  Speaker 7: bel Air, there's gonna be three commercials, and you're gonna
• 10:00
  Speaker 7: sit there and watch all three.
• 10:02
  Speaker 2: They don't do that anymore.
• 10:03
  Speaker 7: They're on social media, they're on YouTube, they're on Netflix.
• 10:06
  Speaker 7: So if you can't pay to advertise with the big
• 10:09
  Speaker 7: the big guys, you're going to go to influencers, and
• 10:11
  Speaker 7: that's more influential. You're going to go to the YouTube
• 10:13
  Speaker 7: channels where they already have an audience that's cultivated and
• 10:16
  Speaker 7: you kind of can you can gauge their target, your
• 10:19
  Speaker 7: target audience through their audience, through the influencer's audience. So
• 10:24
  Speaker 7: it makes more sense to go through a YouTube or
• 10:27
  Speaker 7: an instagrammer than it does to put an ad on
• 10:29
  Speaker 7: the television where you don't know who's going to be
• 10:31
  Speaker 7: watching it.
• 10:32
  Speaker 6: When you got that first seventy eight dollars, you saw like, wait,
• 10:34
  Speaker 6: they actually are giving me money. I mean, did you
• 10:37
  Speaker 6: come to a realization of how you actually getting paid
• 10:39
  Speaker 6: or was there a process of you having to do
• 10:41
  Speaker 6: like some research, like wait, where's this money coming from?
• 10:45
  Speaker 7: I knew of those Google AdSense, but at the time,
• 10:48
  Speaker 7: I just I was doing so many other things that
• 10:50
  Speaker 7: I kind of didn't really care. I was like, Okay,
• 10:52
  Speaker 7: I got seventy eight dollars, that's cool. That's probably how
• 10:54
  Speaker 7: YouTube works, like access revenue.
• 10:56
  Speaker 2: I brought a video, I got paid. Cool, I keep
• 10:59
  Speaker 2: it moving.
• 11:00
  Speaker 7: But then it was when I realized that, okay, it
• 11:02
  Speaker 7: had to do with my CPM, and it had to
• 11:04
  Speaker 7: do with where I placed the ads and how many
• 11:06
  Speaker 7: ads I played. That's when it like a light bulb
• 11:08
  Speaker 7: went off. I'm like, okay, so I can make money
• 11:11
  Speaker 7: on access revenue and get money from brands and then
• 11:15
  Speaker 7: put my little links in the bottom, get my affiliate
• 11:17
  Speaker 7: links going.
• 11:18
  Speaker 2: So that's when it was a process.
• 11:20
  Speaker 7: Honestly, it wasn't like things just clicked and I was like, ooh,
• 11:23
  Speaker 7: seventy dollars, How do I turn this into.
• 11:25
  Speaker 2: Seven hundred and eighty.
• 11:26
  Speaker 7: I was just like, okay, like seventy eight dollars, this
• 11:29
  Speaker 7: is cool, But I wasn't thinking too much into it.
• 11:31
  Speaker 6: There was a lot of verbs there. So CPM is
• 11:33
  Speaker 6: that's how much you're gonna get paid for every thousand views.
• 11:36
  Speaker 5: So we talked about that a lot.
• 11:37
  Speaker 6: When we talk about the audioce it's how many, how many,
• 11:41
  Speaker 6: how much you're gonna get paid for one thousand listens.
• 11:42
  Speaker 6: YouTube obviously how much you'renna get paid for per thousand
• 11:45
  Speaker 6: views in it could fluctuated, which is right, something that
• 11:47
  Speaker 6: we had to learn.
• 11:48
  Speaker 2: Well, the cost per million.
• 11:50
  Speaker 7: I hear a lot of people say that because it
• 11:52
  Speaker 7: kind of sounds and it makes sense, But the CPM,
• 11:56
  Speaker 7: the cost per million is actually not the cost per
• 11:59
  Speaker 7: thousand views. It's the lost for a thousand impressions on
• 12:02
  Speaker 7: your video. So a lot of people think that though
• 12:04
  Speaker 7: it's just a thousand year costs per thousand views, but
• 12:07
  Speaker 7: it's the impression so matters how many ads you have there,
• 12:11
  Speaker 7: And the CPM is determined by basically it's a good
• 12:15
  Speaker 7: indicator to find out how much brands are willing to
• 12:18
  Speaker 7: pay to put their ads in front of your video.
• 12:20
  Speaker 7: So the CPM is determined by like, I don't know
• 12:23
  Speaker 7: if you guys want to get into.
• 12:24
  Speaker 3: This now, we're now were about to go into it
• 12:26
  Speaker 3: right now. Actually that's what we do our Alesia. So
• 12:29
  Speaker 3: this actually is perfect because you know the thing. With
• 12:32
  Speaker 3: a shout out to Max Maxwell, I remember he was saying, like,
• 12:35
  Speaker 3: you know, when he hit like fifteen thousand a month
• 12:36
  Speaker 3: on YouTube, and he was like, how he looks at
• 12:39
  Speaker 3: that as that's like he does real estate, So he
• 12:41
  Speaker 3: was like, you know, he was like, you know, fifteen
• 12:43
  Speaker 3: thousand a month, that's five investment properties. That's how he's
• 12:47
  Speaker 3: looking at it. It's five investment properties. All you got
• 12:49
  Speaker 3: to do is all you gotta do is put out content.
• 12:51
  Speaker 3: Though you don't have to change the boiler, you don't
• 12:53
  Speaker 3: have to cut any grass. So it's like YouTube, we
• 12:55
  Speaker 3: couldn't go we couldn't do this podcast without having an
• 12:58
  Speaker 3: episode about YouTube because it's like one of these situations
• 13:01
  Speaker 3: where it's it's like a joke until it's not funny anymore.
• 13:06
  Speaker 4: Because it's like I remember a doctor.
• 13:08
  Speaker 3: I was watching he went to like medical school and
• 13:10
  Speaker 3: all that, and his last year in medical school, his
• 13:12
  Speaker 3: last year as a resident, he quit to become a
• 13:14
  Speaker 3: full time YouTuber, and everybody was saying, like, you went
• 13:17
  Speaker 3: through all of this medical training and all that, you're
• 13:18
  Speaker 3: gonna quit to do YouTube. And he's like, yeah, that's
• 13:20
  Speaker 3: what I'm that's what we're gonna do. And he's making
• 13:23
  Speaker 3: like a half a million dollars on YouTube. So I
• 13:25
  Speaker 3: think it's important for people to educate. So all right,
• 13:27
  Speaker 3: let's break this down. Let's let's let's start from the
• 13:30
  Speaker 3: very very beginning, since you was already on the CPM.
• 13:32
  Speaker 3: So CPM is how you get paid, right, So all right, yeah,
• 13:37
  Speaker 3: can you explain that in detail as far as CPM
• 13:41
  Speaker 3: because those the good thing with YouTube is that they
• 13:43
  Speaker 3: put ads in your video. It's not like you know
• 13:46
  Speaker 3: what the podcast. It's a little different on the audio side.
• 13:50
  Speaker 3: So for us, we have we have two ways how
• 13:52
  Speaker 3: we quit our content, audio and visual. The audio is
• 13:55
  Speaker 3: through like you know, Anchor, and that gets shipped to
• 13:58
  Speaker 3: Spotify and app and all of the audio outlets, and
• 14:03
  Speaker 3: Anchor kind of provides ads for us. But we always
• 14:06
  Speaker 3: we have to try to get outside ad revenue as well.
• 14:08
  Speaker 3: Where YouTube we can get outside ads, but YouTube is
• 14:12
  Speaker 3: always going to be ads there because they provide ads.
• 14:14
  Speaker 3: Now it's different what kind of contents you put out
• 14:17
  Speaker 3: because it's different CPMs. But that's more we'll go into
• 14:19
  Speaker 3: that later. So yeah, so and it's a CPM. So
• 14:23
  Speaker 3: can you talk about CPM and kind of explain that
• 14:25
  Speaker 3: to the people in layman terms.
• 14:28
  Speaker 7: Yeah, So your CPM, which stands for your cost per millie,
• 14:32
  Speaker 7: is the cost for every one thousand impressions, for every
• 14:36
  Speaker 7: ad that's placed on or around your video. So you'll see,
• 14:40
  Speaker 7: if the video's shorter than ten minutes, it'll only have
• 14:43
  Speaker 7: one ad at the beginning, maybe an ad at the ending.
• 14:46
  Speaker 7: But when a video is longer than ten minutes, then
• 14:48
  Speaker 7: you're able to put you're able to place multiple ads
• 14:51
  Speaker 7: throughout the video. So for those long skippable ads, as
• 14:55
  Speaker 7: long as the viewer watches it for thirty seconds or more,
• 14:59
  Speaker 7: that's an impress Or those ads that you can't skip through,
• 15:02
  Speaker 7: that's an impression. Those ads on the side of the
• 15:04
  Speaker 7: YouTube video, if it's on there, that's an impression. The
• 15:08
  Speaker 7: banners that show up at the bottom, if someone watches that,
• 15:11
  Speaker 7: that's an.
• 15:11
  Speaker 2: Impression as well.
• 15:12
  Speaker 7: So for every one thousand impressions you get on your video,
• 15:16
  Speaker 7: that'll you that's your cost per million. That's how much
• 15:19
  Speaker 7: you get caught. That's how much you get paid for it.
• 15:22
  Speaker 7: The thing about the cost per million is that it's
• 15:24
  Speaker 7: not determined by you though, it's determined by YouTube.
• 15:28
  Speaker 2: So it's basically.
• 15:29
  Speaker 7: How much ad payers or ad creators are willing to
• 15:34
  Speaker 7: pay to put their ads in front of your video,
• 15:36
  Speaker 7: in front of your audience. And it's basically an indicator
• 15:40
  Speaker 7: to see how valuable marketers take your content basically like
• 15:45
  Speaker 7: how valuable they perceive your content to be to help
• 15:47
  Speaker 7: them with the business development and their business goals.
• 15:51
  Speaker 3: Okay, so and yeah, and that's interesting because it's like
• 15:54
  Speaker 3: what we found out that depending on what type of
• 15:56
  Speaker 3: content you put out that determines your CPM. So like
• 15:59
  Speaker 3: us Safety Channel, our CPMs are a lot higher because
• 16:04
  Speaker 3: it's clean content, like you know, I mean, it's clean
• 16:06
  Speaker 3: business content, so cursing, cursing, anything like that, where it's
• 16:09
  Speaker 3: like if it's if it's if it's a lot of cursing,
• 16:12
  Speaker 3: they can have potentially way more subscriber's, way more views,
• 16:15
  Speaker 3: or their CPMs might be like three dollars. So to
• 16:18
  Speaker 3: give you an example, our CPM's usually range from what's
• 16:20
  Speaker 3: the CPM price.
• 16:21
  Speaker 6: Bus our average right now is probably like thirty five,
• 16:23
  Speaker 6: but we had some that go up to like seventy.
• 16:25
  Speaker 5: We've had some that are one hundred and twelve.
• 16:27
  Speaker 6: So really, like you said, just depends on the type
• 16:29
  Speaker 6: of content and how clean it is and how many
• 16:30
  Speaker 6: people are watching.
• 16:31
  Speaker 3: And if it's so if it's dirty content, I don't
• 16:34
  Speaker 3: want to say dirty, but if it's like cursing and
• 16:35
  Speaker 3: stuff like that, hey, they could demonetize it and not
• 16:39
  Speaker 3: have any anything on it at all.
• 16:40
  Speaker 5: So people gotta realize that.
• 16:41
  Speaker 6: So you got when you really get into this YouTube thing,
• 16:44
  Speaker 6: you got to really like dive in and do YouTube studio.
• 16:46
  Speaker 5: I would recommend that highly and study the analytics.
• 16:49
  Speaker 6: So like a lot of times, if you'll see that
• 16:51
  Speaker 6: that money sign is yellow, that means that, yo, you're
• 16:53
  Speaker 6: not monetizing the way. There's something in your content that
• 16:56
  Speaker 6: is causing it to not get the adspace that it's
• 16:58
  Speaker 6: supposed to. And another thing is is like a lot
• 17:00
  Speaker 6: of times people don't realize that they could, they don't
• 17:02
  Speaker 6: turn on their ads. So like there's you can put
• 17:05
  Speaker 6: on start, you can put on in the middle, you
• 17:06
  Speaker 6: can put on at the end.
• 17:08
  Speaker 5: You can actually place your ass what you like.
• 17:10
  Speaker 6: So a lot of people don't realize that, and it's
• 17:11
  Speaker 6: a gem because it's like, Yo, the more ads you
• 17:13
  Speaker 6: have that there's more revenue. But is something that we
• 17:16
  Speaker 6: want to we kind of skipped, and that is like
• 17:18
  Speaker 6: when you can start monetizing, right, Like, there's a certain
• 17:20
  Speaker 6: amount of users you have to have and a certain
• 17:21
  Speaker 6: amount of views you have to have, right, is it
• 17:24
  Speaker 6: like a thousand for the users?
• 17:26
  Speaker 7: Yeah, a thousand subscribers and four thousand watch hours.
• 17:30
  Speaker 2: They've changed it now. It wasn't like that just a
• 17:32
  Speaker 2: couple of years ago, but they've changed it.
• 17:33
  Speaker 7: And now you need a thousand subscribers four thousand watched
• 17:36
  Speaker 7: hours before you can even start monetizing your platform.
• 17:40
  Speaker 3: Okay, all right, so now you're sor right, so now
• 17:42
  Speaker 3: and that's important too. But the ten minute thing. Shout
• 17:45
  Speaker 3: out to Mike. He actually put us onto that. He
• 17:47
  Speaker 3: watched the video on YouTube and they showld.
• 17:52
  Speaker 5: Yeah.
• 17:52
  Speaker 3: The key with the clips, like even a lot of
• 17:54
  Speaker 3: the micro clips that we put out from our episode,
• 17:56
  Speaker 3: they're always if you notice, they're always longer than ten
• 17:59
  Speaker 3: minutes or like at ten minutes, because then you could
• 18:01
  Speaker 3: put multiple ads in if there's anything lowered th in
• 18:03
  Speaker 3: ten minutes then you've only put one added. So it
• 18:06
  Speaker 3: makes a big difference if you have three ads in
• 18:07
  Speaker 3: a video as opposed to having one ad in a video.
• 18:10
  Speaker 7: Yeah, and also to touch upon what determines a CPM,
• 18:13
  Speaker 7: it's not necessarily only when the content is clean, but
• 18:17
  Speaker 7: that definitely is a big indicator. Like if you're swearing, cussing,
• 18:21
  Speaker 7: you're talking about some vulgar stuff that's probably going to
• 18:24
  Speaker 7: get demonetized. So it's not even an option of having
• 18:26
  Speaker 7: a low CPM. But there's certain niches that have higher
• 18:30
  Speaker 7: CPMs than others. So you guys have a high CPM
• 18:34
  Speaker 7: because of the topics that.
• 18:34
  Speaker 2: You talk about.
• 18:36
  Speaker 7: So some of those topics are like real estate, luxury things,
• 18:40
  Speaker 7: so like luxury real estate, luxury cards is a big
• 18:43
  Speaker 7: one as well. Gaming is big as well, But it
• 18:46
  Speaker 7: depends like what niche and gaming I'm not a gamer,
• 18:48
  Speaker 7: so well would it' be.
• 18:49
  Speaker 2: Able to like indicate too.
• 18:51
  Speaker 7: Deep, but finances business credit just basically oh Amazon SBA,
• 18:59
  Speaker 7: that's another one. So it depends on how much the
• 19:03
  Speaker 7: uh the advertisers willing to pay they're not willing to
• 19:06
  Speaker 7: pay to put their videos in front of like pranks
• 19:10
  Speaker 7: and like couple channels, so when you're smaller, you're not
• 19:13
  Speaker 7: going to see a big CPM for that.
• 19:14
  Speaker 3: But then once you become once you start what about
• 19:17
  Speaker 3: makeup tutorial because that's very big for women, Yeah, what
• 19:21
  Speaker 3: about makeup?
• 19:22
  Speaker 7: So the CPM on that isn't necessarily high until you
• 19:25
  Speaker 7: start ranking. So like for prank channels, family channels, makeup channels,
• 19:30
  Speaker 7: because it's it's a kind of saturated, uh industry, I guess,
• 19:34
  Speaker 7: but it's very popular. So once you start ranking and
• 19:38
  Speaker 7: you have a very loyal customer not customer based audience,
• 19:42
  Speaker 7: then the marketers are like, okay, I would pay more
• 19:45
  Speaker 7: to put my video more, put my ads in front
• 19:47
  Speaker 7: of their videos and stuff. So it depends on how
• 19:51
  Speaker 7: large your channel is. When you're first starting out and
• 19:54
  Speaker 7: it's a like beauty channel channel, uh, prank channel, you're
• 19:58
  Speaker 7: not really going to see lar CPMs because there are
• 20:01
  Speaker 7: so many people doing that and advertisers aren't necessarily willing
• 20:05
  Speaker 7: to pay for content like that in the beginning when
• 20:08
  Speaker 7: you're just starting out.
• 20:10
  Speaker 3: Okay, all right, so now let's go to the actual
• 20:15
  Speaker 3: content so that I guess that's the most important thing, right, So,
• 20:18
  Speaker 3: like you your personal, our content is financial I guess
• 20:21
  Speaker 3: that's the hardest thing. Like people want to start, you
• 20:23
  Speaker 3: want to become a YouTuber. You're on your journey to
• 20:26
  Speaker 3: become a YouTuber, right, the first thing is like, what
• 20:29
  Speaker 3: do you want.
• 20:29
  Speaker 4: To talk about?
• 20:31
  Speaker 3: So we talk about financial stuff because we have financial podcasts,
• 20:34
  Speaker 3: So that's easy. How did you find your niche to
• 20:37
  Speaker 3: talk about? And how do you what do you recommend
• 20:40
  Speaker 3: for people as far as finding their nache as far
• 20:42
  Speaker 3: as the content that they're putting out.
• 20:46
  Speaker 7: So I would say the easiest thing is to do
• 20:48
  Speaker 7: something that you feel comfortable with, something that you're confident
• 20:51
  Speaker 7: in as well, because if you're not confident in what
• 20:53
  Speaker 7: you're talking about, it's going to show. It's going to
• 20:54
  Speaker 7: come off on camera. People are going to be able
• 20:56
  Speaker 7: to detect that. So make sure whatever topic you decide
• 20:59
  Speaker 7: to go into, you're comfortable and confident about that topic.
• 21:03
  Speaker 7: But then also your audience is going to let you
• 21:05
  Speaker 7: know what they want to see more of. So before
• 21:07
  Speaker 7: you even start your channel, I would say, write out
• 21:10
  Speaker 7: a whole list of titles of things you want to
• 21:12
  Speaker 7: talk about pertaining to that. Okay, you want to start
• 21:14
  Speaker 7: a beauty channel, that's cool, write out fifty videos that
• 21:17
  Speaker 7: you can do that's relating to beauty that people want
• 21:20
  Speaker 7: to see. If you can't come up with fifty, it's
• 21:23
  Speaker 7: probably a topic that you're not that interested in and
• 21:25
  Speaker 7: you're not that confident. They should probably try and find
• 21:27
  Speaker 7: something else that you are actually interested in.
• 21:31
  Speaker 6: So I'm not putting out a prank video. I'm not
• 21:33
  Speaker 6: putting out vacations with the kids. I'm not putting out
• 21:36
  Speaker 6: how to cut here. It's just it's they'll be all
• 21:38
  Speaker 6: over the place. I do those things, but it just
• 21:39
  Speaker 6: be all over the place.
• 21:41
  Speaker 7: Right, Yeah, No, you want to choose a topic and
• 21:43
  Speaker 7: then try to find videos that surround that have to
• 21:47
  Speaker 7: do with that topic, and don't make it too wide
• 21:49
  Speaker 7: of arrange. Like, especially in the very beginning, nobody knows
• 21:52
  Speaker 7: who you are, and they don't want to see every
• 21:54
  Speaker 7: single component of your life because unfortunately.
• 21:58
  Speaker 2: Like you're not that relevant to them.
• 21:59
  Speaker 7: So it's nice that you have kids, it's nice that you,
• 22:02
  Speaker 7: you know, like to shape up your beard and stuff.
• 22:04
  Speaker 7: But like someone who comes out your channel and they
• 22:06
  Speaker 7: want to see, uh, you hanging out with your kids,
• 22:08
  Speaker 7: they're probably a dad with kids too, and they relate
• 22:11
  Speaker 7: to that, but they might not have the same you know,
• 22:14
  Speaker 7: grooming procedures that you do. They don't want to see
• 22:16
  Speaker 7: the video. The next video to be you grooming yourself,
• 22:19
  Speaker 7: like it's not relevant to them. So you kind of
• 22:21
  Speaker 7: have to keep a consistent theme because it confuses your audience.
• 22:24
  Speaker 2: It confuses your subscriber.
• 22:25
  Speaker 7: They come to your channel, they see one video that's
• 22:27
  Speaker 7: pertaining to your family life and your kids. Then they
• 22:30
  Speaker 7: go look for another video that has to do with
• 22:32
  Speaker 7: that and there's nothing else, or maybe there's only one
• 22:34
  Speaker 7: and it's the one that they just watch. They're like, okay,
• 22:36
  Speaker 7: this is what this was nice, this was cool. He's
• 22:38
  Speaker 7: a nice guy, and they keep it moving. But you
• 22:40
  Speaker 7: have to have consistency in all of your videos.
• 22:43
  Speaker 3: All right, there you have it. That's the that's the basics.
• 22:46
  Speaker 3: On the next step, we're going to go into how
• 22:48
  Speaker 3: to really pop off and become viral. You got to
• 22:52
  Speaker 3: become vibrary days for sure, and you know, just some
• 22:54
  Speaker 3: more hacks and useful tips about you know, getting popping online.
• 22:58
  Speaker 4: So yeah, we're going to that next hour.
• 23:00
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  Speaker 3: This is once again I want to reiterate by YouTube
• 25:54
  Speaker 3: so on for it because for business owners as well,
• 25:57
  Speaker 3: not just for people that want to become full time youtubeer.
• 26:00
  Speaker 3: It's like we talked about social media a lot, like
• 26:02
  Speaker 3: as far as it's like it's a great way to
• 26:03
  Speaker 3: push your brand, but for entrepreneurs, and there's a lot
• 26:05
  Speaker 3: of entrepreneurs is in on your Leasia, YouTube is extremely
• 26:08
  Speaker 3: important to push your brand and you know, get the
• 26:11
  Speaker 3: brand awareness out there. So even if you don't plan
• 26:14
  Speaker 3: on being a full time YouTuber, you can still use YouTube.
• 26:17
  Speaker 4: It's just like any other social network.
• 26:19
  Speaker 3: There's a lot of millions and hundreds of millions of
• 26:21
  Speaker 3: people on YouTube, So to not be on YouTube as
• 26:24
  Speaker 3: a business owner, it's kind of like not being on Instagram.
• 26:28
  Speaker 6: And something we learned, like we didn't start with the
• 26:30
  Speaker 6: YouTube channel, like we didn't started to April. Everybody knows
• 26:33
  Speaker 6: that the podcast itself started in January, but we learned
• 26:36
  Speaker 6: it like yo, we have to grow the audience it's
• 26:38
  Speaker 6: a great way.
• 26:38
  Speaker 5: This is a platform. We knew that all our kids
• 26:40
  Speaker 5: watch it, we knew we have to be on it.
• 26:41
  Speaker 5: So we made a concerted effort to say, look, this
• 26:43
  Speaker 5: is what we're going.
• 26:44
  Speaker 3: Yeah, and it's helped out a lot, Like if we
• 26:46
  Speaker 3: just did the audio, we would be nowhere near where
• 26:49
  Speaker 3: we are now because we don't have the same reach
• 26:52
  Speaker 3: that we would have if we do YouTube. And it's
• 26:54
  Speaker 3: a lot of other things that we do exclusively for
• 26:56
  Speaker 3: YouTube that we'll talk about. But all right, so as
• 26:58
  Speaker 3: far as getting on YouTube, but it's like anything, right,
• 27:01
  Speaker 3: Like same thing with social media Instagram when you start
• 27:04
  Speaker 3: with zero and it's like, how do I grow it
• 27:07
  Speaker 3: to two hundred and fifty thousand subscribers? So yeah, viral
• 27:11
  Speaker 3: shout out to Drake Viral shout out to Drake Favrio Feign,
• 27:16
  Speaker 3: then Sosa Geek.
• 27:18
  Speaker 4: I think that's his name, that's his song, That's my
• 27:20
  Speaker 4: favorite song.
• 27:21
  Speaker 5: Like that.
• 27:22
  Speaker 3: So your first video, you have no subscribers and you
• 27:25
  Speaker 3: have thirty two thousand views on that video in a month.
• 27:28
  Speaker 3: That's a lot. That's a lot of us. How did
• 27:30
  Speaker 3: how how did you do that? How'd you do that?
• 27:33
  Speaker 7: So YouTube has little pockets and little niches, little communities.
• 27:37
  Speaker 7: So what I did was I found videos that look
• 27:41
  Speaker 7: like my type of content, I would search.
• 27:43
  Speaker 2: So my first video was a Storytime.
• 27:45
  Speaker 7: What I did was I searched Storytime and then I
• 27:48
  Speaker 7: filtered the results by upload date and that puts the
• 27:51
  Speaker 7: newest uploads at the top. So then I searched for
• 27:53
  Speaker 7: videos that kind of looked like they were in my
• 27:55
  Speaker 7: neighborhood on YouTube, my community on YouTube, and then I
• 27:58
  Speaker 7: would comment on their video like I could totally related
• 28:02
  Speaker 7: da da. I made a video similar to that. It
• 28:04
  Speaker 7: was a very spammy, like hey check me out, I
• 28:06
  Speaker 7: just started a channel, but it was like it was
• 28:09
  Speaker 7: a comment letting people know that like I did also
• 28:12
  Speaker 7: upload something similar. So from that, what that does is
• 28:16
  Speaker 7: it puts your comment there, and everyone does it where
• 28:18
  Speaker 7: they're watching a video and they kind of scroll to
• 28:20
  Speaker 7: see what the comments say. And so if your comment
• 28:23
  Speaker 7: is there and you're one of the only comments there,
• 28:26
  Speaker 7: even if that video is only going to get a
• 28:27
  Speaker 7: thousand views, there's a good chance that a portion of
• 28:30
  Speaker 7: those views are going to see your comment, and from
• 28:32
  Speaker 7: those views to your comment, they're going to see your
• 28:35
  Speaker 7: channel and maybe they're going to either subscribe or engage
• 28:37
  Speaker 7: with your content somehow. So that was one thing that
• 28:40
  Speaker 7: I did to grow my first video and how it
• 28:44
  Speaker 7: got so many views. I was commenting a lot. And
• 28:46
  Speaker 7: then now as I've grown, I don't really get an
• 28:49
  Speaker 7: opportunity to watch people's videos and make relevant comments as much.
• 28:53
  Speaker 7: But I'll watch my videos on incognito and see what
• 28:57
  Speaker 7: shows up that's similar to my channel and how I
• 29:00
  Speaker 7: can put my spin on it and do it better
• 29:02
  Speaker 7: because when I watch it on.
• 29:04
  Speaker 2: Incognito, there's no bias there. There's no other.
• 29:07
  Speaker 4: Channel history incognito.
• 29:11
  Speaker 7: Yeah, so incognito is just browsing in private mode. So
• 29:14
  Speaker 7: on Google Chrome it's called Incognito and in Safari it's
• 29:19
  Speaker 7: called Private Browser. But what that does is it doesn't
• 29:23
  Speaker 7: warp the search information, so there's no bias. When you
• 29:27
  Speaker 7: watch a video and you're signed into your profile, YouTube
• 29:30
  Speaker 7: is recommending videos for you based off of everything.
• 29:33
  Speaker 2: That you've ever watched on your profile.
• 29:35
  Speaker 7: That's why you'll watch like one cleaning video, You'll go
• 29:37
  Speaker 7: back to your homepage and there's like four other cleaning
• 29:40
  Speaker 7: videos recommended to you, and it over time, it builds
• 29:43
  Speaker 7: up a profile for you in a portfolio for you
• 29:45
  Speaker 7: and it changes your recommendations based off of stuff that
• 29:48
  Speaker 7: you've already searched and stuff that you've already watched. So
• 29:51
  Speaker 7: when I watch my videos on incognito, what that does
• 29:53
  Speaker 7: is it allows me to see what YouTube associates my
• 29:57
  Speaker 7: channel with, and what kind of content YouTube kind of
• 29:59
  Speaker 7: places my videos, and what kind of neighborhood on YouTube
• 30:02
  Speaker 7: my videos are in. Then that kind of gives me
• 30:04
  Speaker 7: more of an idea of the type of people who
• 30:07
  Speaker 7: watch my video and what they're interested in more along with,
• 30:10
  Speaker 7: of course, my analytics. I do watch my analytics and
• 30:12
  Speaker 7: see what my audience likes more of I listen to
• 30:15
  Speaker 7: the comments, but that's one way that I get to
• 30:16
  Speaker 7: see what YouTube what the YouTube algorithm associates my channel with.
• 30:20
  Speaker 7: So from there I'll get an idea. I'll put my
• 30:22
  Speaker 7: spin on it, I flip on it, and I'll do
• 30:24
  Speaker 7: it myself and then it usually does good when I
• 30:27
  Speaker 7: when I choose a video like that.
• 30:29
  Speaker 3: Okay algorithm, Can you tell about that YouTube algorithm?
• 30:34
  Speaker 2: Yeah?
• 30:34
  Speaker 7: So the YouTube algorithm, because it's a business, right YouTube,
• 30:39
  Speaker 7: they're just interested mainly in like watch time and dollars,
• 30:42
  Speaker 7: so they tend.
• 30:43
  Speaker 2: To push videos that have.
• 30:47
  Speaker 7: High CPMs, so videos that get them more money, and
• 30:51
  Speaker 7: then I watch times as well and high engagement, because
• 30:55
  Speaker 7: what YouTube wants ultimately is watch time, and they want
• 30:58
  Speaker 7: their viewers to stay on their channel or on their platform,
• 31:02
  Speaker 7: because if you're not on YouTube, you're on something else.
• 31:04
  Speaker 7: You're on Hulu, Netflix, maybe Instagram, you're like on another platform.
• 31:08
  Speaker 2: So what they want is watch time and engage.
• 31:11
  Speaker 7: So if you upload a video and in the first
• 31:13
  Speaker 7: few minutes or first few hours, I should say it's
• 31:16
  Speaker 7: doing well, the algorithm is most likely going to push
• 31:18
  Speaker 7: you some more. So that's kind of like a tit
• 31:22
  Speaker 7: behind your algorithm. Like in the first hour, you should
• 31:24
  Speaker 7: probably be commenting back to comment and stuff like that
• 31:27
  Speaker 7: and trying to boost up that engagement within the first hour.
• 31:30
  Speaker 5: Can we talk about your your viral video.
• 31:33
  Speaker 6: You know, one of the one of the things you
• 31:36
  Speaker 6: said is like not to chase trends, but you kind
• 31:38
  Speaker 6: of did with the dad voiceover. Can you talk about
• 31:41
  Speaker 6: the benefit you're actually chasing that trend and some of
• 31:43
  Speaker 6: the things that didn't work that you learn from that.
• 31:46
  Speaker 7: Yeah, okay, so that video at the time, it was
• 31:50
  Speaker 7: like a makeup trend that was going around and a
• 31:52
  Speaker 7: lot of people were doing like my boyfriend does my makeup,
• 31:56
  Speaker 7: my voiceover and my dad. I thought it would be
• 31:59
  Speaker 7: so money if my dad did my voice over, because
• 32:01
  Speaker 7: he's always like tracking jokes on me. He's always making
• 32:04
  Speaker 7: fun of me, so he did it. It was funny,
• 32:07
  Speaker 7: it was cool, and the video did really well. It
• 32:09
  Speaker 7: was like on different social media platforms. I don't have
• 32:11
  Speaker 7: a Twitter, so it was like all over Twitter, all
• 32:13
  Speaker 7: over Facebook. I didn't have a Facebook either, and it
• 32:16
  Speaker 7: did go viral and it got a lot of views.
• 32:18
  Speaker 7: It did make a lot of money because I ended
• 32:21
  Speaker 7: up selling it to There was a media company that
• 32:24
  Speaker 7: pitches to The Ellen Show and they bought that video
• 32:26
  Speaker 7: off of me. They bought the rights for that video
• 32:29
  Speaker 7: off of me. So I don't own that video anymore,
• 32:31
  Speaker 7: but I still get the absence revenue from that video.
• 32:34
  Speaker 7: But I would say that the game there was the
• 32:38
  Speaker 7: money behind it, and it was a funny, like joke
• 32:41
  Speaker 7: like me and.
• 32:41
  Speaker 2: My dad still left about that video to this day.
• 32:44
  Speaker 7: But what I learned is that when you do videos
• 32:46
  Speaker 7: just because it's trendy, but it has nothing to do
• 32:49
  Speaker 7: with what your channel is about, it doesn't necessarily grow
• 32:51
  Speaker 7: your channel or your subscribers. So that video I got
• 32:55
  Speaker 7: like two point two thousand subscribers, I believe, says my analytics,
• 33:01
  Speaker 7: but it has like eight hundred thousand views, so that's
• 33:04
  Speaker 7: not a very good conversion, like views versus people who subscribe.
• 33:09
  Speaker 7: So it ultimately didn't grow my channel, and I learned
• 33:13
  Speaker 7: that if you're gonna hop on a trend, it needs
• 33:15
  Speaker 7: to pertain to what your channel's about. Because I was
• 33:17
  Speaker 7: not a makeup channel. My dad wasn't on my channel.
• 33:20
  Speaker 7: My channel wasn't like a comedy channel either, So it
• 33:24
  Speaker 7: wasn't great for the overall growth of my channel, but
• 33:26
  Speaker 7: it was a learning experience.
• 33:29
  Speaker 6: I would say when I heard that saw it, I'm like, yo,
• 33:32
  Speaker 6: I've never thought about that when people actually buy your
• 33:35
  Speaker 6: content from me. What was that experience? Like, that was
• 33:37
  Speaker 6: the first time you've done it?
• 33:39
  Speaker 2: Yeah, that was my first time I had done it.
• 33:41
  Speaker 7: It was just I was getting a lot of you
• 33:43
  Speaker 7: know those I think they're like social media sites where
• 33:46
  Speaker 7: they just have a bunch of viral videos and you'll
• 33:48
  Speaker 7: see a viral video over and over, but it'll have
• 33:50
  Speaker 7: different logos.
• 33:51
  Speaker 2: In the corner.
• 33:52
  Speaker 7: So at the time, I was getting a lot of
• 33:54
  Speaker 7: questions from different media sources asking if they can post
• 33:58
  Speaker 7: it on their Facebook group. They're like, oh, we have
• 34:00
  Speaker 7: I had like six million followers on our Facebook.
• 34:03
  Speaker 2: We're gonna post it. We'll credit you, da da da da.
• 34:05
  Speaker 7: And I was like, yeah, sure, just put my link
• 34:07
  Speaker 7: in the description, go for it. But then someone had
• 34:11
  Speaker 7: asked me like have you sold it already? And I
• 34:13
  Speaker 7: was like, sold it to who?
• 34:15
  Speaker 2: That didn't make no sense.
• 34:16
  Speaker 7: And then I got another inquiry around the same time
• 34:20
  Speaker 7: that the first one came.
• 34:21
  Speaker 2: In and was like, oh, well, we're willing to buy it.
• 34:24
  Speaker 7: So then I went back to the first person. I
• 34:25
  Speaker 7: was like, no, I haven't told it yet, but you know,
• 34:28
  Speaker 7: I have some inquiries, I said some like there was.
• 34:31
  Speaker 2: More than one. I was like, if you have some inquiries,
• 34:34
  Speaker 2: so I haven't sold it yet.
• 34:36
  Speaker 7: So they came with their proposal, and then I took
• 34:38
  Speaker 7: the other person like, oh, another media company is willing
• 34:41
  Speaker 7: to buy it for this much. So then the second
• 34:43
  Speaker 7: one ended up having a better, better price, and I
• 34:47
  Speaker 7: just sold it to them. But the funny thing was
• 34:49
  Speaker 7: that that all of that happened like a year and
• 34:53
  Speaker 7: a half, maybe two years after I'd already posted that video,
• 34:56
  Speaker 7: So it was weird. Because the traffic had already died
• 34:59
  Speaker 7: down on that video. I had already made my YouTube
• 35:01
  Speaker 7: acts and money on that video and it was like
• 35:03
  Speaker 7: dying down. So I guess some other media out they
• 35:06
  Speaker 7: picked it up and then it went viral and like
• 35:08
  Speaker 7: it was kind of a different community.
• 35:10
  Speaker 2: Really, it wasn't like the audience.
• 35:14
  Speaker 3: And another EYL alumni he had a post on Instagram
• 35:17
  Speaker 3: a few days ago and he was like, a lot
• 35:18
  Speaker 3: of viral videos don't go viral for like two to
• 35:20
  Speaker 3: three years or even five years after that actually coming
• 35:23
  Speaker 3: out with it social media or so you never know.
• 35:25
  Speaker 3: It's like, don't give up on content because you might think, God,
• 35:27
  Speaker 3: it's just flopped. Even Mickey Facts, we had him on
• 35:30
  Speaker 3: shout Out at Mackey Facts and he had a video
• 35:32
  Speaker 3: that went viral on Instagram when he was rapping fol
• 35:34
  Speaker 3: Flex about financial literacy and he was like, when he
• 35:37
  Speaker 3: first put it out, it didn't really get traction, and
• 35:39
  Speaker 3: then out the blue, like earlier this year, it just started.
• 35:43
  Speaker 4: Blowing up on like a lot of black financial literacy pages.
• 35:46
  Speaker 4: Just so you never know.
• 35:48
  Speaker 3: But I want to ask you about that video because
• 35:50
  Speaker 3: you put that on YouTube and I saw it and
• 35:53
  Speaker 3: we showed like the clip of it of the analytics.
• 35:57
  Speaker 3: So on the clip, I actually saw the accent accent
• 36:01
  Speaker 3: revenue that you made was like sixty eight thousand dollars
• 36:03
  Speaker 3: from that, it's on it, it's on your page.
• 36:05
  Speaker 4: So.
• 36:07
  Speaker 2: Like, I'm not exposing.
• 36:09
  Speaker 5: That's kind of what we do.
• 36:10
  Speaker 3: So if that, if that's something like that, is that
• 36:12
  Speaker 3: like something like all right, so you made sixty eight
• 36:14
  Speaker 3: thousand on a video app that I had, Like how
• 36:16
  Speaker 3: many viewers it had? Nine hundred thousand, eight hundred. Yeah,
• 36:19
  Speaker 3: it was like it just that's like typical for like
• 36:22
  Speaker 3: a million. Obviously it depends on CPM and all of that,
• 36:25
  Speaker 3: but like what was the CPM for that video?
• 36:28
  Speaker 7: Ooh, I'm not sure what the CPM was on that
• 36:30
  Speaker 7: video actually, but that was over the lifetime, so that
• 36:35
  Speaker 7: was when I posted it. I think was that twenty
• 36:38
  Speaker 7: twenty seventeen. I think I posted that or maybe twenty eighteen,
• 36:40
  Speaker 7: but it was over the lifetime, so from the moment
• 36:42
  Speaker 7: I posted it to the current like day that I
• 36:45
  Speaker 7: screenshoted it, so over time.
• 36:47
  Speaker 2: Yeah, that's how much it made. I think it was
• 36:50
  Speaker 2: because of.
• 36:51
  Speaker 7: The timing too, because I posted it closer to the
• 36:53
  Speaker 7: holidays and when it did go viral. It was during
• 36:56
  Speaker 7: the holidays when acsence revenue is the highest. But yeah,
• 37:01
  Speaker 7: once it starts gaining a lot of traction and it
• 37:03
  Speaker 7: starts going higher, I noticed that the CPM starts jumping
• 37:06
  Speaker 7: higher and higher, and so that's why I ended.
• 37:09
  Speaker 2: Up doing so well.
• 37:11
  Speaker 7: But I've noticed that it doesn't necessarily matter what your
• 37:15
  Speaker 7: subscriber account is, or even what your your channel sizes
• 37:21
  Speaker 7: or anything like that. Because some people they'll post a
• 37:24
  Speaker 7: video on how much they made on YouTube, and I
• 37:27
  Speaker 7: appreciate the transparency.
• 37:28
  Speaker 2: I respect it honestly.
• 37:29
  Speaker 7: Because someone had posted how much she makes and I
• 37:32
  Speaker 7: think she has like one point four million subscribers, and
• 37:35
  Speaker 7: she had said that she makes like, on average, about
• 37:37
  Speaker 7: four thousand dollars a month. I was like, this wi't
• 37:40
  Speaker 7: make sense because when that video went viral and I
• 37:42
  Speaker 7: was making a lot of money off of it, I
• 37:44
  Speaker 7: wasn't even at twenty thousand. I don't think, like my
• 37:46
  Speaker 7: channel was pretty small. So it doesn't necessarily matter what
• 37:50
  Speaker 7: your subscribe account is.
• 37:51
  Speaker 2: All of that's predetermined by YouTube.
• 37:53
  Speaker 7: And I try to tell people when they're thinking about
• 37:56
  Speaker 7: making that transition from being an employee to being your
• 38:00
  Speaker 7: own boss full time, and like you're using money from
• 38:02
  Speaker 7: YouTube to try and like forecast your budget. I always
• 38:05
  Speaker 7: tell people like, you don't really have control over the
• 38:07
  Speaker 7: CPM because it's.
• 38:09
  Speaker 2: Kind of like you're putting out a product.
• 38:11
  Speaker 7: You don't know how many people are going to buy it,
• 38:12
  Speaker 7: and you don't know what you're going to sell it
• 38:14
  Speaker 7: for either. We're just putting out a product and whatever
• 38:16
  Speaker 7: money you get, you'd get. And it's not like you
• 38:18
  Speaker 7: can go back to YouTube and go tell them like, actually,
• 38:23
  Speaker 7: you guys told me that I only had five thousand
• 38:25
  Speaker 7: impressions on the ads this month, But I went and
• 38:28
  Speaker 7: asked my viewers and.
• 38:29
  Speaker 2: They told me, actually they all watched it.
• 38:31
  Speaker 7: Like, you can't go back and dispute it with YouTube
• 38:33
  Speaker 7: if they tell you that's how much you're making, that's
• 38:35
  Speaker 7: how m you're making. So I wouldn't know why it
• 38:38
  Speaker 7: needs so high, but it did, and I appreciated it.
• 38:41
  Speaker 2: I took it.
• 38:42
  Speaker 7: But I always take AdSense revenue as a bonus. So
• 38:45
  Speaker 7: I don't rely on AdSense revenue because that just puts
• 38:48
  Speaker 7: you in a very vulnerable place with your finances. And
• 38:50
  Speaker 7: I don't know about anybody else, but I don't like
• 38:52
  Speaker 7: being vulnerable with my Thiens. As with my finances, I
• 38:55
  Speaker 7: like to be very calculated and very like precise, So yeah,
• 39:01
  Speaker 7: it's kind of a toss up.
• 39:03
  Speaker 2: You don't know why it made so much and what
• 39:06
  Speaker 2: the reason.
• 39:06
  Speaker 5: Is spoken like a true accountant.
• 39:09
  Speaker 6: My next thing is the points of consistency, right, because
• 39:12
  Speaker 6: after you went viral, it's not like, hey, I'm going
• 39:14
  Speaker 6: to live with this one video for the rest of
• 39:16
  Speaker 6: my life. You started to putting out more content that
• 39:18
  Speaker 6: was more theme. Do you want to talk about that?
• 39:22
  Speaker 7: Yeah, So after that first video, actually it was still
• 39:24
  Speaker 7: a side hustle for me because my main priority was
• 39:27
  Speaker 7: always finishing with UNI and like my nine to five career,
• 39:31
  Speaker 7: so it was still a side hustle. I think after
• 39:33
  Speaker 7: that video, I still was putting out I wasn't very
• 39:35
  Speaker 7: calculated with my videos. It wasn't until recently, like once
• 39:38
  Speaker 7: I graduated from UNI and I was paying more attention
• 39:40
  Speaker 7: to my videos, that I was more calculated and I
• 39:43
  Speaker 7: was more consistent with the theme.
• 39:45
  Speaker 2: But also like.
• 39:46
  Speaker 7: As time goes on, I think when I first started,
• 39:48
  Speaker 7: I was like twenty one ish, so like my interest
• 39:51
  Speaker 7: at twenty one is different from my interests now. So
• 39:55
  Speaker 7: as time went on, I just started making videos that
• 39:57
  Speaker 7: made more sense to me and what I was more
• 40:00
  Speaker 7: interested in, more confident in. So once I started making
• 40:02
  Speaker 7: more self improvement videos, personal finances, personal development, entrepreneur type videos,
• 40:09
  Speaker 7: that's when I really started to understand the importance of
• 40:11
  Speaker 7: having like a theme throughout videos. And that's why I
• 40:13
  Speaker 7: always try to tell people like, if I had known
• 40:15
  Speaker 7: now what I knew back then, I would have definitely
• 40:18
  Speaker 7: themed down, niche down on my content, and I wouldn't
• 40:20
  Speaker 7: have been creating content from like all over the place.
• 40:23
  Speaker 7: It would have been some sort of consistent theme throughout.
• 40:26
  Speaker 7: So now when I'm creating content, it's mainly it has
• 40:30
  Speaker 7: to do with money and some sort of personal development
• 40:34
  Speaker 7: just overall becoming a better version of you. So that's
• 40:37
  Speaker 7: the consistent theme that's throughout all my videos that I
• 40:39
  Speaker 7: try to portray in every single videos, it's about something
• 40:43
  Speaker 7: personal development related.
• 40:45
  Speaker 4: So if you if you.
• 40:47
  Speaker 3: If you take the ads off of video yourself or
• 40:49
  Speaker 3: whatever reason, Like let's say you don't want ads on
• 40:51
  Speaker 3: one video, that's going to hurt the chances of you
• 40:54
  Speaker 3: YouTube pushing it.
• 40:55
  Speaker 4: Probably because they don't get paid either, or.
• 41:00
  Speaker 7: I would say that they don't really have an incentive
• 41:02
  Speaker 7: to push it. They might, but they don't really have
• 41:04
  Speaker 7: an incentive to. So you could take it off if
• 41:06
  Speaker 7: you wanted to. But also, like, why would you want
• 41:09
  Speaker 7: to do that?
• 41:10
  Speaker 3: Not because sometimes you might put a video out in
• 41:12
  Speaker 3: the ads that are on the video might be competition
• 41:15
  Speaker 3: for the actual.
• 41:16
  Speaker 4: Video, you know what I'm saying. So so yeah.
• 41:19
  Speaker 3: I noticed that with YouTube like something, they will run
• 41:22
  Speaker 3: ads in a video that is like especially like if
• 41:26
  Speaker 3: you're trying to sell something or if you have a
• 41:28
  Speaker 3: product or something and it's like, now you got you're
• 41:30
  Speaker 3: actually running an ad for somebody.
• 41:32
  Speaker 4: Else that's doing the same exact thing that you know
• 41:34
  Speaker 4: about in the video.
• 41:35
  Speaker 5: Right unbeknown to your right but to the viewer, that's
• 41:37
  Speaker 5: going to happen.
• 41:39
  Speaker 7: Yeah right, Yeah, I mean it's possible that that could happen,
• 41:43
  Speaker 7: but mainly people like they buy from people, so if
• 41:47
  Speaker 7: they're watching their video, they're most likely going to buy
• 41:49
  Speaker 7: from you anyways. But yeah, you could take the video
• 41:51
  Speaker 7: the ads off if you wanted to, and then you're like,
• 41:55
  Speaker 7: you're subscribers watching and if it picks up, it picks up.
• 41:57
  Speaker 7: But I find that they have more than an incentive
• 42:00
  Speaker 7: YouTube as a business to push videos that are going
• 42:02
  Speaker 7: to make them more money, and also videos that have
• 42:05
  Speaker 7: longer watch times that keep people on their platform, because
• 42:08
  Speaker 7: at the end of the day, like the CPM is split,
• 42:11
  Speaker 7: like the amount of money you.
• 42:13
  Speaker 2: Get is after YouTube gets their cut.
• 42:14
  Speaker 7: So if you're making more money, that means they're making
• 42:16
  Speaker 7: more money.
• 42:18
  Speaker 3: Okay, So so so all right, as far as like revenue,
• 42:24
  Speaker 3: and I want to I'm glad you said that you
• 42:25
  Speaker 3: don't rely on that because there's more ways to make
• 42:27
  Speaker 3: money off YouTube and just add that's just like the
• 42:30
  Speaker 3: first layer. But YouTube is it's just like any other thing.
• 42:32
  Speaker 3: It's a platform where you reach a bunch of people.
• 42:34
  Speaker 3: So through that you can do brand partnerships, you can
• 42:37
  Speaker 3: promote your own products, you can do a variety of
• 42:40
  Speaker 3: different things. So, how are some other revenue things that
• 42:43
  Speaker 3: like you personally utilize the U see other YouTube YouTubers
• 42:46
  Speaker 3: utilized outside of just regular ads that YouTube provides.
• 42:50
  Speaker 7: Yeah, so I definitely make sure that I have enough
• 42:54
  Speaker 7: revenue and income coming in from other places, because, like
• 42:57
  Speaker 7: I said, it's a toss up. And although I can
• 43:00
  Speaker 7: pend on the money coming in and like it's pretty consistent,
• 43:03
  Speaker 7: there's a theme throughout.
• 43:04
  Speaker 2: You can't rely on it because at any moment. You
• 43:06
  Speaker 2: Tube can come back.
• 43:07
  Speaker 7: Tomorrow and say like, hey, everyone under a million, y'all
• 43:10
  Speaker 7: don't get paid in a war until you reach a
• 43:12
  Speaker 7: million subscribers figure it out.
• 43:14
  Speaker 2: They probably won't.
• 43:16
  Speaker 7: Because that's a little wild on their end, but they
• 43:18
  Speaker 7: have the option to do that. So I make sure
• 43:20
  Speaker 7: that I'm making money from other places. For me, I
• 43:25
  Speaker 7: have my affiliate links that I put in the description bar.
• 43:28
  Speaker 7: I have my brand sponsorships, which is when a brand
• 43:32
  Speaker 7: reaches out to you and asks you to promote their
• 43:35
  Speaker 7: product or their brand.
• 43:36
  Speaker 2: For a fee.
• 43:37
  Speaker 7: And then I also use YouTube to drive traffic to
• 43:40
  Speaker 7: my two other online businesses, which is my hair extension
• 43:43
  Speaker 7: company and my.
• 43:45
  Speaker 2: Business society company.
• 43:48
  Speaker 6: You know, do you said something just now as far
• 43:50
  Speaker 6: as the description, like you put the links in description.
• 43:52
  Speaker 6: I think people overlook that and don't really understand the
• 43:55
  Speaker 6: importance of the description. I know you have a little
• 43:57
  Speaker 6: like a tip that you said, like you don't put
• 43:58
  Speaker 6: a link within the first three lines like that.
• 44:00
  Speaker 5: Can you go into detail about that?
• 44:01
  Speaker 2: Yeah?
• 44:03
  Speaker 7: Yeah, So once again, because it's YouTube's platform and not here,
• 44:07
  Speaker 7: they have the discretion to push videos that to not
• 44:11
  Speaker 7: push videos that are sending traffic to other external sites.
• 44:15
  Speaker 2: So when.
• 44:18
  Speaker 7: Your first three lines above the full have a link
• 44:21
  Speaker 7: to an external website, they're less inclined to push the video.
• 44:25
  Speaker 2: This is what I was told from like a YouTube insider.
• 44:27
  Speaker 7: I don't know how true that is to this day
• 44:29
  Speaker 7: or if YouTube has changed that, because I do have
• 44:32
  Speaker 7: like two videos that have done pretty well and they
• 44:35
  Speaker 7: have a link on the top the top fold. But
• 44:38
  Speaker 7: I was told this from an insider, so I try
• 44:39
  Speaker 7: to avoid it if I can. It doesn't really make
• 44:41
  Speaker 7: a difference for me to put the links just a
• 44:43
  Speaker 7: little bit lower, so I tend to do that so
• 44:45
  Speaker 7: that it doesn't kind of like throw the algorithm off
• 44:48
  Speaker 7: or whatnot.
• 44:49
  Speaker 3: So yeah, that's something that people don't fully understand so
• 44:52
  Speaker 3: many different things with YouTube. It's like this says you
• 44:55
  Speaker 3: can just have like a three hour situation about that.
• 44:58
  Speaker 4: But I want to ask you before we go to
• 44:59
  Speaker 4: the next thing.
• 45:00
  Speaker 5: Blog.
• 45:02
  Speaker 4: A lot of people are doing blogs.
• 45:04
  Speaker 3: And even were collegius and people say like we should
• 45:06
  Speaker 3: do blogs and things of that nature, like a video
• 45:08
  Speaker 3: blog like just a day and of life. So how
• 45:10
  Speaker 3: do you do you think it's a good idea for
• 45:11
  Speaker 3: like people that have like if they're putting out consistent
• 45:13
  Speaker 3: content because some people say, like the blog allows you
• 45:16
  Speaker 3: to people to see like the personal side of you,
• 45:19
  Speaker 3: and it's such a different things and it's like it's
• 45:21
  Speaker 3: like a young own reality show kind of.
• 45:23
  Speaker 4: So what's your thoughts on blogs?
• 45:25
  Speaker 7: So I think blogs are a good idea if you're
• 45:27
  Speaker 7: trying to be a blogger or if you've already established
• 45:30
  Speaker 7: an audience, because ultimately this generation we like solution based content.
• 45:35
  Speaker 7: That's what everybody's after right now, you're after me everybody.
• 45:38
  Speaker 7: Like when you watch a video, you're trying to gauge
• 45:40
  Speaker 7: something from it, right So if you're making content that
• 45:44
  Speaker 7: is even like family bloggers, you know, when people watch that,
• 45:48
  Speaker 7: they feel like they're a part of the family. That's
• 45:50
  Speaker 7: the value that you're getting from it. For people who
• 45:53
  Speaker 7: do hair tutorials, that's the value. You're teaching people how
• 45:55
  Speaker 7: to do their hair. Make up tutorials, you're teaching them
• 45:57
  Speaker 7: how to do makeup. But like, you don't have to
• 45:59
  Speaker 7: be teaching anything if you're providing some sort of value.
• 46:03
  Speaker 7: If you are a you do comedy skits, that's the
• 46:07
  Speaker 7: value that you provide there. Your people are coming to
• 46:10
  Speaker 7: your videos for comedic relief. And if you're blogging, you're
• 46:13
  Speaker 7: trying to make people feel a sense of belonging and
• 46:17
  Speaker 7: like they're a part of whatever it is that you've
• 46:19
  Speaker 7: got going on. So like with couple channels or even
• 46:22
  Speaker 7: family channels, you might watch an episode and you're.
• 46:24
  Speaker 2: Like, oh, but what was this, Like what was the reason?
• 46:28
  Speaker 7: But to somebody else, they're very committed, and those channels
• 46:31
  Speaker 7: tend to have very loyal audiences too, because they they're
• 46:34
  Speaker 7: invested in that relationship, they're invested in that family, and
• 46:38
  Speaker 7: they feel like they're a part of the family, a
• 46:39
  Speaker 7: couple of friend to the couple. So if you're blogging
• 46:43
  Speaker 7: and you already have an audience, it kind of makes
• 46:46
  Speaker 7: your audience feel like they're a part of what you're
• 46:48
  Speaker 7: doing already. Like they watch your podcast, they see you
• 46:51
  Speaker 7: guys do all these cool things. You guys are pretty
• 46:55
  Speaker 7: stan up guys, So they want to know what is
• 46:57
  Speaker 7: the behind the scenes and what does that look like.
• 46:59
  Speaker 7: And that's the value that you provide there, because you've
• 47:01
  Speaker 7: already kind of built up your audience.
• 47:04
  Speaker 2: But when you're just coming straight up up the bat
• 47:06
  Speaker 2: and no one really knows.
• 47:08
  Speaker 7: Who you are, if you're going to be a blogger,
• 47:10
  Speaker 7: stick to that because then people are going to be
• 47:11
  Speaker 7: invested in you and your life and you're a lifestyle blogger.
• 47:16
  Speaker 2: But if you're going to be.
• 47:17
  Speaker 7: Doing like couple, praying, couple, challenge couple, this couple, that couple,
• 47:21
  Speaker 7: cup couple, and then all of a sudden you're doing
• 47:23
  Speaker 7: blogs on your own and you're like, hey, guys, so.
• 47:25
  Speaker 2: I'm out with the boys, yes Friday night.
• 47:27
  Speaker 7: People are gonna be like, I didn't sign up for this.
• 47:29
  Speaker 7: I don't care about what you're doing with the boys,
• 47:31
  Speaker 7: Like where's your girl at? That's what we're trying to
• 47:32
  Speaker 7: watch because they feel like they're a part of your couple.
• 47:34
  Speaker 7: So if you're trying to be a lifestyle blogger, just
• 47:36
  Speaker 7: stay consistent and stick to that. But if you've already
• 47:39
  Speaker 7: built up an audience and you're trying to do blogging,
• 47:41
  Speaker 7: it's more so behind the scene, and that's the value
• 47:43
  Speaker 7: that people are getting from that. They want to see,
• 47:45
  Speaker 7: like what is what do you guys do behind this
• 47:48
  Speaker 7: big empire that you built?
• 47:51
  Speaker 5: Sol story?
• 47:52
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