Growing the Business with Brown Thomas Arnotts
This week’s episode of The Retail Tea Break podcast is sponsored by Salesforce, the world’s #1 CRM. I’m joined by two amazing guests to discuss how employee experience together with customer experience supports the growth of incredible brands. Sarah Esler is the Digital Product Lead at Brown Thomas Arnotts and Natasha Beegan is a Principal Solution Engineer at Salesforce.
Looking through the lens of digital transformation, Natasha explains the research that supports the need for retailers to have an ‘EX+CX=Growth’ agenda. Sarah describes how Brown Thomas Arnotts are utilising an opti-channel…
The skinny
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