Latest / Stuff Mom Never Told You / What's Up With Youtube?
Transcript
- 0:05Speaker 1: Hey, this is Annie and Samantha and welcome is Stephane
- 0:07Speaker 1: Never Told You production of iHeart Radio. And today we
- 0:19Speaker 1: are continuing our tech kick, which feels like it's never ending.
- 0:23Speaker 1: To be honest, we keep adding things. You're right, we do,
- 0:27Speaker 1: we do, but it's all fascinating stuff. And I will
- 0:29Speaker 1: say this one, which is about YouTube, It was very
- 0:33Speaker 1: difficult to research because Google owns YouTube. So when you
- 0:40Speaker 1: type in like, hey, YouTube women, all it is is
- 0:43Speaker 1: like videos from YouTube with women in the right. So
- 0:48Speaker 1: it was tricky. Yeah, you know what TikTok is similar
- 0:51Speaker 1: to that. When you try to find information on TikTok,
- 0:53Speaker 1: it takes you to TikTok and like things about that
- 0:57Speaker 1: subject on TikTok. Mm hmmm, we're speaking up. We have
- 1:01Speaker 1: any TikTok now told us right, Yes we do, thanks
- 1:06Speaker 1: to Joey who has been on the show, who is
- 1:09Speaker 1: amazing and patient. You can go check us out there
- 1:12Speaker 1: at stuff mom never told you. Yes, yes, yes, yes, yes,
- 1:17Speaker 1: so yeah we're there as well. Um YouTube a lot, Samantha.
- 1:23Speaker 1: So this is the thing. I do use YouTube a lot,
- 1:27Speaker 1: but it's very specific things. Um. I have used it
- 1:31Speaker 1: to listen to music, so way back when before licensing
- 1:34Speaker 1: was a thing and people were really like and YouTube
- 1:37Speaker 1: got really aware of that. I would listen to songs
- 1:41Speaker 1: that I couldn't find. Um. Now, of course Spotify has
- 1:44Speaker 1: more songs, but like some songs you couldn't find on Spotify,
- 1:48Speaker 1: Beyonce songs were not available there, so I would go
- 1:51Speaker 1: to YouTube and listen to it there. Um at night,
- 1:55Speaker 1: I like their deep sleep sounds. Set that on a
- 2:00Speaker 1: timer and they have a lot of dark screens. So
- 2:03Speaker 1: I use it like that. Um My partner uses it NonStop.
- 2:06Speaker 1: But that's that's it. Like I don't do things outside
- 2:09Speaker 1: of that, huh. I use YouTube quite a bit actually,
- 2:14Speaker 1: um it's a thing that I have a love hate
- 2:17Speaker 1: relationship with and we're going to talk about that because
- 2:21Speaker 1: I do feel like, as as a viewer who doesn't
- 2:25Speaker 1: pay for like the expensive I don't know expensive, but
- 2:29Speaker 1: I don't pay for the service to not have ads,
- 2:32Speaker 1: I feel like they time the ads at the worst
- 2:35Speaker 1: specific place on purpose. And I've even looked up like
- 2:39Speaker 1: on Reddit does YouTube do this purposefully? There's no real
- 2:43Speaker 1: answer yet. Yeah, I think I know it's gotten longer.
- 2:48Speaker 1: That used to be able to skip. Now you don't
- 2:50Speaker 1: have that option as much. I do want a correction
- 2:53Speaker 1: because I do watch Hot Ones. Oh yeah, huh uh.
- 2:57Speaker 1: And that is a series I've watched a lot on
- 2:59Speaker 1: there because they that's where they originated. Yes, so I
- 3:03Speaker 1: love that series as well as Binging with Babish. Those
- 3:07Speaker 1: are the two shows and I will watch, Yes, those
- 3:11Speaker 1: are those are pretty great ones. There's a lot of
- 3:12Speaker 1: great stuff on YouTube. I watched. I watch a bunch
- 3:15Speaker 1: of stuff. Actually it's one of my biggest Like probably
- 3:18Speaker 1: every morning I watch a bunch of YouTube videos, which
- 3:22Speaker 1: is not the case for a lot of people. I've learned.
- 3:26Speaker 1: Yeah that is. That is like my go too. That's
- 3:30Speaker 1: my morning routine. Um yeah yeah uh. Content warning before
- 3:36Speaker 1: we get into this one. General grossness. The same thing
- 3:40Speaker 1: in our past Tech episodes. If you're like a woman
- 3:43Speaker 1: or marginalized person on the internet, you know what I'm
- 3:44Speaker 1: talking about. Brief discussion of very disturbing content pedophilia, sexual assault. Um,
- 3:52Speaker 1: We're not going to get too much into detail, but
- 3:54Speaker 1: just so you know, you can see our past episodes
- 3:57Speaker 1: on Airbnb, Twitch, Evan rachel Wood and Tech Accountability, YouTube
- 4:01Speaker 1: Beauty Grows, Single Use hate Accounts and Megan Markle the
- 4:06Speaker 1: Amber heard trial. It's involved in this where Samantha knows
- 4:11Speaker 1: I have a very hilarious, spicy outline coming up about
- 4:15Speaker 1: d C Phantom. Oh yeah, Oh it's gonna be great. Also,
- 4:24Speaker 1: we typically try to focus on intersectional feminist issues in
- 4:28Speaker 1: our episodes for what I hope are obvious reasons, and
- 4:30Speaker 1: I think pretty much everything could be that. But YouTube
- 4:33Speaker 1: has a lot of issues, so we're going to discuss
- 4:38Speaker 1: some of them. But just so you know, there's a
- 4:41Speaker 1: lot going on here that we could get into. We
- 4:44Speaker 1: didn't have time for this, but there's a lot. It
- 4:47Speaker 1: was one of those ones where I think I was like, oh,
- 4:51Speaker 1: I'll get this done in two days, and I start
- 4:54Speaker 1: opening tabs, I'm like, oh, no, been there. And I
- 5:01Speaker 1: did want to start with a pretty brief explanation of
- 5:04Speaker 1: my YouTube experience because a good chunk of my job
- 5:10Speaker 1: at in my current it's it's so confusing because we've
- 5:14Speaker 1: been acquired by so many companies, but I've essentially been
- 5:17Speaker 1: working with the same group of people for a while.
- 5:20Speaker 1: Was YouTube based and I ran the stuff one Never
- 5:22Speaker 1: told You YouTube, and so I'm going to be inserting
- 5:26Speaker 1: a lot of personal experience in this one. Off the top.
- 5:29Speaker 1: I will say that my boss is some of my
- 5:34Speaker 1: bosses treated this much more seriously than I thought it
- 5:37Speaker 1: had any warrant to be treated. Kristen, who was in
- 5:42Speaker 1: the videos and I was filming them and editing them, well,
- 5:45Speaker 1: she filmed a lot of them. I was editing them primarily. Um,
- 5:50Speaker 1: she was told to like wear makeup and get her
- 5:53Speaker 1: hair done, all of this kind of stuff. We were
- 5:57Speaker 1: instructed on, like the best thumbnails to use, which were
- 6:01Speaker 1: generally like quote pretty looking thumbnails or something so people
- 6:04Speaker 1: would click on them. Um. We did run into a
- 6:09Speaker 1: couple of copyright issues, which I'll talk about more later.
- 6:13Speaker 1: As you know, uh, probably a lot of people know
- 6:16Speaker 1: by now because it's become sort of a conversation topic.
- 6:19Speaker 1: There's a lot of videos you watch that look like
- 6:22Speaker 1: it's just vlogging where they edited and do it themselves.
- 6:26Speaker 1: Are not. There's like a huge team behind it, and
- 6:29Speaker 1: they don't. The team doesn't get credited. I was never
- 6:31Speaker 1: credited on anything, I don't think. Um, And that's just
- 6:35Speaker 1: like how it is. I had to go through YouTube
- 6:38Speaker 1: training every year and it's almost boring thing you can
- 6:40Speaker 1: imagine and you can't skip it. Oh my gosh, but
- 6:45Speaker 1: I did get an award. I want a YouTube award.
- 6:47Speaker 1: I still have it. It's pretty cool. I mean it
- 6:49Speaker 1: looks pretty cool. On the not so fun side, I
- 6:54Speaker 1: did experience a lot of harassment. One of my very
- 6:57Speaker 1: favorite comments, as I've said before, i've ever got and
- 7:00Speaker 1: was I know the producer and she's a slut. Um.
- 7:05Speaker 1: Yeah whatever. And also I did get doxed. I got
- 7:09Speaker 1: doxed based on YouTube video that we posted. That wasn't
- 7:14Speaker 1: that inflammatory. Um. And then accessibility was a thing I
- 7:20Speaker 1: was really passionate about when I was doing those videos.
- 7:24Speaker 1: So I would you would listen to the video and
- 7:26Speaker 1: type out the closed captions and that was something I
- 7:28Speaker 1: kind of did and didn't get compensated for, but it
- 7:31Speaker 1: was really important for me to do it. But that
- 7:33Speaker 1: is a big issue with YouTube, and that's a big
- 7:37Speaker 1: issue with the show. And we've tried to get transcripts
- 7:40Speaker 1: with um middling success because for a while we had
- 7:44Speaker 1: them before you and I were host, there were transcripts
- 7:47Speaker 1: and now they are not, so that's an issue as well.
- 7:52Speaker 1: But yeah, that's kind of my brief encapsulation of my time.
- 7:57Speaker 1: I like I said, I have a bunch of I
- 7:59Speaker 1: have a bunch of comments throughout this one. But okay,
- 8:03Speaker 1: let's start with a very quick rundown of the history
- 8:06Speaker 1: of YouTube, which I found kind of surprising. So YouTube,
- 8:09Speaker 1: which is an online video sharing platform that allows for commenting,
- 8:12Speaker 1: liking and disliking, sharing, making playlists, all kinds of things.
- 8:16Speaker 1: I feel like you know what YouTube is, was founded
- 8:19Speaker 1: by Chad Hurley, Steve Chen and Jawd cut him in
- 8:23Speaker 1: early two thousand five. A little over a year later,
- 8:27Speaker 1: Google purchased YouTube for a staggering one point six five
- 8:31Speaker 1: billion dollars, and it started as a dating website. Yeah. So,
- 8:37Speaker 1: the idea was users would upload videos of themselves talking
- 8:41Speaker 1: about their dream partners. The slogan was tuned in hook
- 8:45Speaker 1: up um, and I was struck once again about how
- 8:50Speaker 1: humans and especially dudes, desire for sex really runs so
- 8:54Speaker 1: much stuff. It's wild. The dating aspect failed even after
- 9:01Speaker 1: they offered women twenty dollars to upload videos, but the
- 9:05Speaker 1: video uploading system was excellent, so they decided to open
- 9:08Speaker 1: it up to any video. And they decided this in
- 9:11Speaker 1: part because after the two thousand four Janet Jackson justin
- 9:16Speaker 1: Timberlake Super Bowl incidents, they couldn't find video of it anywhere,
- 9:21Speaker 1: so they thought, Hey, we could be the place people
- 9:23Speaker 1: put videos like that and you can watch them. U
- 9:26Speaker 1: Karim at the Zoo, a short video of one of
- 9:28Speaker 1: the creators at the Zoo, was YouTube's first official video.
- 9:33Speaker 1: Yeah uh. Several studies have found that the reasons people
- 9:37Speaker 1: use YouTube are quote information seeking, sharing, information, status seeking
- 9:42Speaker 1: like that whole first thing, uh, social interaction, and entertainment.
- 9:46Speaker 1: Just by the way, So yeah, YouTube is huge. Behind Google,
- 9:52Speaker 1: it is the second most popular website in the world.
- 9:55Speaker 1: As early as two thousand and six, the site was
- 9:57Speaker 1: getting about twenty million monthly visit. There's one billion hours
- 10:01Speaker 1: of daily consumed content as of three about fifty six
- 10:05Speaker 1: percent mail to female. That same year, the first targeted
- 10:10Speaker 1: ad campaigns launched by major companies took off, and Time
- 10:15Speaker 1: featured YouTube as Person of the Year um and in eighteen,
- 10:19Speaker 1: YouTube made twice the amount of revenue than any major
- 10:22Speaker 1: television network. Numbers from twenty nineteen found that five hundred
- 10:26Speaker 1: hours of content was uploaded each minute, and the company
- 10:30Speaker 1: makes an estimated fifteen billion in revenue annually, although a
- 10:35Speaker 1: lot of that is supposed to go back to the creators.
- 10:38Speaker 1: Twenty seven percent of Americans rely on it as a
- 10:41Speaker 1: news source. Yes, And honestly, there are so many numbers
- 10:45Speaker 1: we could throw at you, um, so many awards we
- 10:48Speaker 1: could throw at you, and moments in history about YouTube,
- 10:51Speaker 1: like did you know Rick Rolling started in two thousand eight?
- 10:55Speaker 1: Ganka Style was the first videotive pass a billion views.
- 11:00Speaker 1: But the basic takeaway here is it's a big deal
- 11:03Speaker 1: and it makes a lot of money. Um. It has
- 11:06Speaker 1: also been the source of a lot of conversation and
- 11:09Speaker 1: controversy since it's founding. One of the big things that
- 11:14Speaker 1: has hounded YouTube is copyright issues. Um, how they handle copyright,
- 11:19Speaker 1: What you can upload, what will get you in trouble,
- 11:21Speaker 1: will get your videos taken down? Um? When I was
- 11:23Speaker 1: working there, uh, it was a three strength system, but
- 11:28Speaker 1: it was very wild West and what you could get
- 11:31Speaker 1: away with, what random thing would get you in trouble? Uh.
- 11:36Speaker 1: Sometimes you would get mistakenly flagged or a video would
- 11:39Speaker 1: be taken down without warning or any clear reason, which
- 11:42Speaker 1: may or may not have had to do with their
- 11:44Speaker 1: massive copyright library. So basically they have like this huge
- 11:49Speaker 1: a library that just like searches for oh you're playing
- 11:54Speaker 1: this copyrighted item, take it down. But it does make
- 11:57Speaker 1: mistake in my experience. It made some stay. Probably it's improved.
- 12:03Speaker 1: I should say It's been about a goody about like
- 12:07Speaker 1: seven years since I've been doing this job, so I
- 12:10Speaker 1: bet a lot of things have changed since I've been
- 12:12Speaker 1: doing it. Another big problem YouTube has has to do
- 12:16Speaker 1: with their recommended videos function, because there have been reports
- 12:21Speaker 1: about it pushing things like conspiracy theories, are lies, promoting
- 12:24Speaker 1: violent or sexual content to children, pedophilic content, and things
- 12:29Speaker 1: like we discussed in Bridget's episode about Evan Rachel would
- 12:32Speaker 1: that YouTube is making money off of a video she
- 12:35Speaker 1: alleges depicts her sexual assault and they won't take it
- 12:37Speaker 1: down even though she said, like hey. In twenty nineteen,
- 12:40Speaker 1: YouTube announced they would recommend fewer videos that quote could
- 12:45Speaker 1: misinform users and harmful ways. This came after rising concerns
- 12:50Speaker 1: that platforms like YouTube relating to offline violence, death, and radicalization. This,
- 12:55Speaker 1: of course led to heated discussion around free speech and
- 13:00Speaker 1: confirmation in some conspiracy theorist minds that they were being censored,
- 13:05Speaker 1: like so here's the proof, right right. So this was
- 13:09Speaker 1: after a Google engineer posted a ten page manifesto in
- 13:12Speaker 1: twenty seventeen criticizing the company's diversity initiatives, claiming it discriminated
- 13:18Speaker 1: against white men. That led to the YouTube CEO's daughter
- 13:21Speaker 1: asking mom, is it true that there are biological reasons
- 13:25Speaker 1: why there are fewer women in tech and leaderships? But
- 13:29Speaker 1: many pointed out that the engineer may have been in
- 13:31Speaker 1: part radicalized by YouTube and its algorithm. He was fired
- 13:36Speaker 1: and became an alt right hero. As far as the
- 13:51Speaker 1: disturbing content served a children goes, these videos often feature
- 13:56Speaker 1: beloved children's cartoon characters in violent and or sex rule situations.
- 14:01Speaker 1: One such video featured a woman with a mini mouse
- 14:04Speaker 1: head getting stuck in an escalator and bleeding profusely. It
- 14:07Speaker 1: got millions of views in one day and could be
- 14:10Speaker 1: viewed in the kid friendly mode. UM. Other videos depict
- 14:14Speaker 1: Pepper Pig tricked into eating bacon, um the suicide attempt
- 14:19Speaker 1: of a Paw Patrol character. A lot of these videos
- 14:22Speaker 1: are discovered through AutoPlay or the recommended video sidebar, so
- 14:28Speaker 1: after you've watched legitimate content, you find these videos. Some
- 14:33Speaker 1: tests found that a toddler went from viewing one of
- 14:36Speaker 1: his favorite legitimate videos to a video depicting stomach parasites,
- 14:42Speaker 1: eye gouging, and kids setting each other on fire. And
- 14:46Speaker 1: only a few clicks. Um, and that video had twenty
- 14:49Speaker 1: million views. And that's part of the problem is that
- 14:52Speaker 1: these videos get pushed because they have so many views,
- 14:55Speaker 1: and that's how YouTube's algorithm works. In parts, YouTube post
- 15:01Speaker 1: millions of hours of children's entertainment, and much of this
- 15:04Speaker 1: content makes a lot of money. YouTube claims it's difficult
- 15:09Speaker 1: to change their algorithm and largely remove these videos on
- 15:13Speaker 1: a case by case basis, which isn't going to fix
- 15:15Speaker 1: the problem. It also puts more pressure on the guardian
- 15:18Speaker 1: to view the media with the child when it comes
- 15:22Speaker 1: to when you know, that's something you often do to
- 15:27Speaker 1: keep a child busy while you do something else. Um.
- 15:30Speaker 1: On top of that, it's kind of complicated reporting a
- 15:34Speaker 1: video and kids YouTube, and there's no rail way to
- 15:37Speaker 1: make sure it doesn't show up again. You can delete
- 15:38Speaker 1: it from history, you can do all kinds of things
- 15:40Speaker 1: that still might show up again. YouTube has been releasing
- 15:43Speaker 1: improved reporting tools and methods for video blocking in an
- 15:46Speaker 1: attempt to improve the situation. There are plenty of articles
- 15:50Speaker 1: out there about what steps you can take on your
- 15:52Speaker 1: own if this is something you're worried about, but again,
- 15:55Speaker 1: that's sort of putting the impetus on you to do that.
- 15:58Speaker 1: In twenty nineteen, several art was reported on pedophilic content
- 16:02Speaker 1: running alongside ads for major companies, and the videos showed
- 16:07Speaker 1: children and their underwear and or their genitals with what
- 16:10Speaker 1: appeared to be pedophiles time stamping content in the comments,
- 16:15Speaker 1: basically so other users could click the time stamp to
- 16:18Speaker 1: go to the part in the video where nipples were
- 16:20Speaker 1: exposed or something like that, and then recommending other similar videos,
- 16:26Speaker 1: sometimes exchanging numbers to exchange more videos with each other. Uh.
- 16:31Speaker 1: These videos have thousands, if not millions, of yews, hundreds
- 16:35Speaker 1: of comments, and yes, they are being monetized. You probably
- 16:40Speaker 1: heard about this because the advertisers were not happy to
- 16:43Speaker 1: learn their ads are running on this content. But to
- 16:45Speaker 1: be clear, a lot of these videos, though not all
- 16:49Speaker 1: of them, are pretty innocent, like girls playing twister um
- 16:55Speaker 1: and confused. Girls who uploaded the video will respond to
- 16:59Speaker 1: comments how old are you? They'll answer, or ask a
- 17:03Speaker 1: comment or what grow means? Uh. Many of the comments
- 17:07Speaker 1: are about the child and questions beauty or claim that
- 17:11Speaker 1: they're in love with them, and sometimes they request specific
- 17:14Speaker 1: lighting or outfits for a while searching twister girl on
- 17:18Speaker 1: YouTube auto corrected to little Girl twister and skirt, so
- 17:24Speaker 1: the recommendation system was part of the issue to serving
- 17:27Speaker 1: up other videos seemingly enjoyed by pedophiles. On top of that,
- 17:32Speaker 1: while some channels have been taken down over child abuse,
- 17:36Speaker 1: there are plenty um as of writing this still up
- 17:40Speaker 1: dedicated to quote preteen models, girls bathing or doing stretches
- 17:46Speaker 1: or yoga swimming, things like that. Um YouTube enacted a
- 17:50Speaker 1: policy disabling comments on videos or the comments in question
- 17:54Speaker 1: or overwhelmingly inappropriate, but even so, the algorithms still would
- 17:58Speaker 1: serve up these videos along side others teeming with pedophilic comments.
- 18:03Speaker 1: A lot of the comments aren't in English as a
- 18:05Speaker 1: way to get around the disabling, but several of them are. Yes. Yeah.
- 18:12Speaker 1: Another issue advertising because YouTube has a changing and not
- 18:18Speaker 1: very transparent policy on what type of content and videos
- 18:21Speaker 1: can be monetized on their platform, which is primarily how
- 18:24Speaker 1: creators make money. Yeah. YouTube claims it's effective at not
- 18:29Speaker 1: running an ad over inappropriate content, but advertisers have pulled
- 18:33Speaker 1: their ads after they ran against videos containing things like rape,
- 18:37Speaker 1: apologist and a Semitism and terrorism. In seventeen, many big
- 18:42Speaker 1: advertisers told YouTube they would in their relationship if the
- 18:45Speaker 1: platform didn't fix the issue. The solution decided upon was
- 18:50Speaker 1: that YouTube would work more directly with advertisers to make
- 18:54Speaker 1: sure their ads were only placed on the desired content. Yes,
- 18:58Speaker 1: and a quick aside here, My experience was you had
- 19:00Speaker 1: very little control over the ads on your videos. As
- 19:03Speaker 1: a creator. You could flag topics you didn't want running
- 19:06Speaker 1: like cigarettes. Um, but what was served on your video
- 19:10Speaker 1: could be fairly random to downright offensive given the content. Um.
- 19:14Speaker 1: And this is an issue we encounter pretty frequently as
- 19:17Speaker 1: a feminis podcast and what advertisers think of when it
- 19:19Speaker 1: comes to women. Um. But basically it was pretty random
- 19:25Speaker 1: with a very difficult reporting system, especially if you didn't
- 19:28Speaker 1: have a specific deal with a sponsor. On top of that,
- 19:32Speaker 1: this was how you made money from a random pool
- 19:36Speaker 1: of ads. Again, if you didn't have a specific sponsor,
- 19:38Speaker 1: and plenty of advertisers didn't want to run ads on
- 19:42Speaker 1: feminist videos talking about abortion or honestly feminist videos in general. Anyway,
- 19:48Speaker 1: YouTube announces it's going to work more closely with advertisers
- 19:52Speaker 1: to prevent something like these things we've been talking about
- 19:55Speaker 1: happening again. One of their largest creators, Pauti Pie, who
- 19:59Speaker 1: had had preferred advertising status, lost it after he posted
- 20:05Speaker 1: a video with anti Semitic language and imagery in it
- 20:08Speaker 1: and basically preferred advertising. It's like, oh you want that's
- 20:11Speaker 1: like top tier, you want to advertise with this This creator.
- 20:16Speaker 1: On the flip side, creators were worried about how this
- 20:18Speaker 1: policy and demonetization would impact their own revenue. Advertisers could
- 20:24Speaker 1: opt out of specific videos, meaning if a channel about
- 20:27Speaker 1: news wanted to talk about a tragedy, ads could opt out,
- 20:31Speaker 1: which is a financial incentive not to talk about darker
- 20:35Speaker 1: things that we need to talk about. I do understand
- 20:37Speaker 1: that it's strange, like the whole Applebee's Ukraine invasion thing
- 20:42Speaker 1: where they were running seen in at this sec disturbing
- 20:46Speaker 1: imagery and then there was this very in your phase
- 20:48Speaker 1: Outbea's commercial. It is weird, um And we've had these
- 20:52Speaker 1: discussions ourselves about our darker episodes where we don't want
- 20:57Speaker 1: specific ads playing in episodes about sexual assault, for instance,
- 21:00Speaker 1: But at the same time you have to make money,
- 21:03Speaker 1: so it's just like a it's a strange situation. Creator
- 21:07Speaker 1: Philip DeFranco reported an eight percent drop in revenue after
- 21:10Speaker 1: the policy was enacted, and argued that new creators would
- 21:13Speaker 1: feel the worst of it. To address the issue, YouTube
- 21:17Speaker 1: attempted to make it more transparent to creators what videos
- 21:20Speaker 1: were being monetized and which ones weren't. Um, there is
- 21:24Speaker 1: a process for requesting a review about why a video
- 21:27Speaker 1: isn't being monetized, but it's tedious and not without human
- 21:30Speaker 1: bias because it requires a human to watch the video
- 21:35Speaker 1: and then kind of decide like I don't know. On
- 21:38Speaker 1: top of that, these reviews were prioritized for bigger creators. UM.
- 21:43Speaker 1: YouTube did update that the algorithm later, and the update
- 21:46Speaker 1: decreased demonetization by thirty percent. And this is something I
- 21:50Speaker 1: remember working with YouTube is every time a major company,
- 21:53Speaker 1: not just YouTube, would change their algorithm or policy, we
- 21:57Speaker 1: would have to have a very serious meeting about it.
- 21:59Speaker 1: Like we would sit down and be like what does
- 22:00Speaker 1: this mean? What do we have to do with our keywords?
- 22:02Speaker 1: Like what do we all of these things? Um? And also, yeah,
- 22:06Speaker 1: we just kind of experienced a meeting like this because
- 22:09Speaker 1: smin tea may or may not be uploading episodes to
- 22:12Speaker 1: YouTube soon of like our whole are all episodes and yeah,
- 22:18Speaker 1: we had to talk about it. We had to have
- 22:20Speaker 1: a whole breakdown of what we're afraid of and what
- 22:22Speaker 1: we want to avoid, including about having control about ads
- 22:27Speaker 1: because we try really hard to monitor that whether we
- 22:31Speaker 1: want to or not, because there's some things that we
- 22:33Speaker 1: really miss out on, like oh, dang, I really love
- 22:37Speaker 1: that sponsorship, you know what I mean. But we want
- 22:39Speaker 1: to be very aware, and it's hard to do that
- 22:42Speaker 1: on something like YouTube when it's so it has its
- 22:45Speaker 1: own thing. God, each social media platform it's so hard
- 22:49Speaker 1: to learn because it's all so different. Yeah yeah, but
- 22:53Speaker 1: I mean it's so different, but a lot of the
- 22:55Speaker 1: same issues, right, the same issues, but like different standards. Weird, okay,
- 23:01Speaker 1: But then the reports about pedophilic content broke and the
- 23:04Speaker 1: company was once again in crisis mode to keep advertisers
- 23:08Speaker 1: from bailing. Then logan Paul Yes, one of the most
- 23:12Speaker 1: popular vloggers, posted a video of a man who killed
- 23:15Speaker 1: himself and he was stripped of his quote preferred advertising status,
- 23:19Speaker 1: and in the wake of this, the platform announced new
- 23:22Speaker 1: policies detelling which creators were even eligible to make money.
- 23:26Speaker 1: And by the way, he's still one of their top
- 23:28Speaker 1: money makers and just had a whole controversy happened because
- 23:31Speaker 1: a pig that he had for clout has been shown
- 23:34Speaker 1: as being severely abused. Anyway, Creators now had to have
- 23:38Speaker 1: over four thousand hours of watch time over the course
- 23:42Speaker 1: of a year and a thousand subscribers to receive ads.
- 23:47Speaker 1: Small creators were understandably hurt and outrage, and there was
- 23:50Speaker 1: a whole host of emotional videos posted about the decision.
- 23:54Speaker 1: A YouTube official set of the policy quote changes will
- 23:57Speaker 1: affect a significant number of channels. Those affected we're making
- 24:02Speaker 1: less than a hundred dollars per year in the last year,
- 24:05Speaker 1: with earning less than two dollars and fifty cents in
- 24:08Speaker 1: the last month. Creators called the day the policy went
- 24:12Speaker 1: into effect the demonetization day. Yeah, that makes sense. Smaller
- 24:19Speaker 1: accounts waited up to half a year to have their
- 24:21Speaker 1: accounts reviewed to see if they could get ads. Multi
- 24:25Speaker 1: channel networks dropped huge amounts of small creators. Numerous creators quit.
- 24:30Speaker 1: A lot of the smaller or demonetized content is or
- 24:33Speaker 1: was created by marginalized folks or around less commercial topics,
- 24:38Speaker 1: and many argue that YouTube is losing what made the YouTube, Yeah,
- 24:42Speaker 1: because like it's different now, but when it started, it
- 24:46Speaker 1: was like when I was reading the history of YouTube,
- 24:49Speaker 1: they had the first time a trailer from a company
- 24:52Speaker 1: appeared on YouTube, Like, it didn't used to be what
- 24:54Speaker 1: it is now. It used to be like a much
- 24:56Speaker 1: more kind of hodgepodge random assortment of videos from various creators,
- 25:03Speaker 1: and now it's you know, it's got a lot of
- 25:05Speaker 1: like movie trailers or clips from these big companies, music videos,
- 25:10Speaker 1: things like that, which I don't think there's anything necessarily
- 25:12Speaker 1: wrong with, but if you're losing all of these small creators,
- 25:16Speaker 1: then it's just like the scale is tipping in one way. Um.
- 25:22Speaker 1: And just for the record, Sminty had hundreds of thousands
- 25:25Speaker 1: of subscribers, tens of thousands, if not millions of views
- 25:28Speaker 1: on every video, and we made less than a hundred
- 25:31Speaker 1: dollars a year. Right, I think you still have that.
- 25:34Speaker 1: We still have like twin around almost subscribers, which is
- 25:40Speaker 1: hilarious because there's not been a video we posted since
- 25:43Speaker 1: I think Emily introduced themselves as a new host. I
- 25:46Speaker 1: think that's the last video. Yeah, it's been a whole
- 25:50Speaker 1: process finding out who owns that channel. Now that's a
- 25:55Speaker 1: whole different story. It is it is, but I just
- 25:58Speaker 1: wanted to put that in there because like we had
- 26:00Speaker 1: the backing of a pretty big company. There's a whole
- 26:03Speaker 1: team dedicated to this pretty much, and we got a
- 26:07Speaker 1: lot of views and we didn't make that much money,
- 26:09Speaker 1: so mm hmm. But yeah, okay, so a lot of
- 26:13Speaker 1: the things we've been talking about do impact women. But
- 26:15Speaker 1: let's talk about women and YouTube specifically. There are conflicting
- 26:19Speaker 1: numbers when it comes to gender differences in viewership on YouTube.
- 26:23Speaker 1: One source reports six of users are mail and seventy
- 26:27Speaker 1: eight percent of men use it in the US, compared
- 26:29Speaker 1: to thirty eight percent and sixty percent for women. Google's
- 26:33Speaker 1: own numbers claim that it's more like fifty fifty, or
- 26:37Speaker 1: at least closer to that. Younger people are more likely
- 26:40Speaker 1: to use YouTube, and location urban versus rural, is a
- 26:44Speaker 1: big factor as well. In YouTube, CEO Susan Wijitski said
- 26:51Speaker 1: or one of the reasons for text lack of women
- 26:53Speaker 1: is because of its reputation as being quote a geeky
- 26:56Speaker 1: male industry which did not go overwhelmed. Yeah. One of
- 27:06Speaker 1: the ways these moves around advertising has been theorized to
- 27:09Speaker 1: impact women is around beauty. Both the pressure of the
- 27:13Speaker 1: creator to put on makeup where nice, perhaps revealing clothes
- 27:18Speaker 1: which are things that are time consuming and often expensive,
- 27:21Speaker 1: but also to make videos about beauty, like makeup tutorials,
- 27:25Speaker 1: because they know that those can be monetized. Uh, they
- 27:28Speaker 1: might be pressured to use a sexualized thumbnail like we were. Um,
- 27:33Speaker 1: there's nothing inherently wrong with these videos, these makeup tutorials.
- 27:36Speaker 1: I know people who love them. But if women are
- 27:39Speaker 1: being pressured into doing them for financial reasons and being
- 27:43Speaker 1: pressured to look a certain way, that's an issue. We've
- 27:47Speaker 1: discussed before how the beauty industry has pushed standards to
- 27:51Speaker 1: sell products, telling women they have to look a certain way,
- 27:54Speaker 1: and that is partially at play here. Um. Yeah, because
- 27:58Speaker 1: you know, makeup can be great. We just need to
- 28:00Speaker 1: be clear. We need a clear picture of what's going
- 28:04Speaker 1: on here, because a lot of women reported feeling like
- 28:07Speaker 1: they had to do this because it's the only way
- 28:10Speaker 1: they could get ads. Many women creators report criticism around
- 28:14Speaker 1: their appearance, their weight, clothes, and makeup. Further, a lot
- 28:19Speaker 1: of the top channels created by women have to do
- 28:21Speaker 1: with stereotypical, more feminine topics like cooking, and there's a
- 28:25Speaker 1: bunch of research about this, and again it's it seems
- 28:28Speaker 1: to be that they feel there's nothing wrong with it,
- 28:32Speaker 1: but they feel like this is the only way they
- 28:33Speaker 1: can make money, which I think there is something wrong
- 28:35Speaker 1: with that, right right, Although I mean we could come
- 28:39Speaker 1: back and have the conversation about how also, if you're
- 28:41Speaker 1: a woman creator, you can only be for women. Yes,
- 28:45Speaker 1: So that's I mean, we run into that a lot.
- 28:47Speaker 1: So that's a hopeful conversation. Um. And by the way,
- 28:51Speaker 1: women are more likely to be subjected to trolling, comments
- 28:54Speaker 1: and harassment, even stalking and threats, and it increases with
- 28:58Speaker 1: every intersection a sexual orientation, gender identity, disability, and having
- 29:03Speaker 1: pain dismissed, not looking sick enough, not looking pretty enough. Wait,
- 29:08Speaker 1: there was even a study specifically on YouTube comments that
- 29:11Speaker 1: showed gender differences in how we talk about intoxication. Women
- 29:15Speaker 1: are often sexualized in fell videos. Women creators have reported
- 29:19Speaker 1: fear after accounts have posted hate videos about them and
- 29:22Speaker 1: called for their followers to attack them, and this travels
- 29:25Speaker 1: onto other platforms. By the way, I've seen this, Um,
- 29:28Speaker 1: it's really interesting. In twenty nineteen, YouTube rolled out updated
- 29:34Speaker 1: harassment policies, but creators say they haven't mitigated the issue.
- 29:39Speaker 1: Two report found that harassment against women is not only
- 29:42Speaker 1: alive and well on YouTube, it's flourishing. Women creators who
- 29:46Speaker 1: have gone viral have described the delusion of harassments they encounter.
- 29:50Speaker 1: Some even cited the Amber heard Johnny Depp trial as
- 29:53Speaker 1: emboldening misogynists that creators and allowing them to amass huge
- 29:58Speaker 1: numbers of followers, and that it helped normalize a toxic
- 30:01Speaker 1: level of hate towards women. UM and I don't think
- 30:05Speaker 1: we talked about this yet, but the including Megan the
- 30:08Speaker 1: Stallion that also brought up a whole amount of misogynistic
- 30:11Speaker 1: trolls that that got some notoriety, and similarly YouTube started
- 30:17Speaker 1: de ranking Megan Markle hate channels. People like Men's Right
- 30:21Speaker 1: activist Andrew Tate have a mess millions in revenue, though
- 30:26Speaker 1: he was recently banned, but by the way, he's been
- 30:28Speaker 1: making a lot of money on the backs of harassing
- 30:31Speaker 1: women just that and just recently got banned. UM. Women
- 30:35Speaker 1: creators feel that because YouTube is monetizing these accounts and
- 30:40Speaker 1: not disciplining their top male creators who post misogynistic content,
- 30:45Speaker 1: it empowers commenters to harass women. So many women have
- 30:50Speaker 1: left because of this. The report concluded, misogyny is alive
- 30:54Speaker 1: and well on YouTube. Videos pushing misinformation, hate, and outright
- 30:58Speaker 1: conspiracies targeting women are often monetize. This is like within
- 31:04Speaker 1: the year study UM of note, all the studies mentioned
- 31:09Speaker 1: that there was a lack of data and research around
- 31:11Speaker 1: non binary folks, so that is something that's missing. Um
- 31:26Speaker 1: and I want to include this. Uh. These are actual
- 31:30Speaker 1: guidelines from Google's anti harassment policy. Quote. Here are some
- 31:34Speaker 1: examples of content that's not allowed on YouTube. Reportedly showing
- 31:38Speaker 1: pictures of someone and then making statements like look at
- 31:40Speaker 1: this creature's teeth, they're so disgusting, with similar commentary targeting
- 31:44Speaker 1: intrinsic attributes throughout the video, targeting an individual based on
- 31:49Speaker 1: their membership in a protected group, such as by saying
- 31:52Speaker 1: look at this filthy slur targeting and protected group, I
- 31:55Speaker 1: wish they'd just get hit by a truck. Targeting an
- 31:59Speaker 1: individual and making claims they are involved in human trafficking
- 32:03Speaker 1: in the context of a harmful conspiracy theory where the
- 32:06Speaker 1: conspiracy is linked to direct threats or violent acts, using
- 32:11Speaker 1: an extreme insult to dehumanize an individual based on their
- 32:14Speaker 1: intrinsic attributes. For example, look at this dog of a woman.
- 32:18Speaker 1: She's not even a human being. She must be some
- 32:21Speaker 1: sort of mutant or animal depicting an identifiable individual being murdered,
- 32:26Speaker 1: seriously injured, or engaged in a graphic sexual act without
- 32:30Speaker 1: their consent. Accounts dedicated entirely to focusing on maliciously insulting
- 32:35Speaker 1: an identifiable individual, but it has to be the entire account. Yeah. Well,
- 32:40Speaker 1: and so I wanted to include this because it feels
- 32:43Speaker 1: like you're trying to teach a child how to like
- 32:47Speaker 1: behave like that. We have to say, like, hey, here's
- 32:55Speaker 1: an example. I was reading it, like whoa, Okay, I
- 33:01Speaker 1: mean there's a part of you that's like it. Has
- 33:03Speaker 1: there ever been anybody who read these things like, oh,
- 33:06Speaker 1: I see, I'll stop doing that. Um, But anyway, okay.
- 33:12Speaker 1: When it comes to money making, as only one creator
- 33:18Speaker 1: on the top ten list of YouTube was not a man,
- 33:20Speaker 1: and that was seven year old Nastia in one. She
- 33:24Speaker 1: made an estimated twenty eight million dollars. Uh, and this
- 33:28Speaker 1: is in keeping with the trends of recent years for YouTube.
- 33:31Speaker 1: One woman on the list, but in no women at
- 33:34Speaker 1: all made it. Wait, she's a seven year old? What
- 33:37Speaker 1: is her content? Yeah? Uh, because it's definitely not other
- 33:43Speaker 1: seven year olds watching it. Well, maybe I don't know,
- 33:47Speaker 1: because there's also a ten year old boy on there.
- 33:50Speaker 1: I think, I don't know. Yeah, you've also probably heard
- 33:55Speaker 1: of the credibility gap when it comes to women and
- 33:58Speaker 1: science or news content. Many women creators who are scientists
- 34:02Speaker 1: have posted the man splaining comments they get I'm sure
- 34:05Speaker 1: you've seen some of them or heard some of them,
- 34:07Speaker 1: or sexualization or outright harassment that they receive viewership on
- 34:13Speaker 1: STEM related videos us mail um. In some cases pretty drastically,
- 34:18Speaker 1: this impacts interest in and potential pursuit of STEM topics
- 34:22Speaker 1: and careers, because several studies have found that engaging in
- 34:25Speaker 1: STEM content, especially at a young age, can ultimately lead
- 34:28Speaker 1: to a STEM career. Studies have also found that, compared
- 34:31Speaker 1: to an equally scientifically curious man, women are twenty six
- 34:35Speaker 1: percent less likely to watch a science video on YouTube.
- 34:40Speaker 1: Science creator Emily grass lely You famously published a YouTube
- 34:43Speaker 1: video called where My Lady's At where she just read
- 34:47Speaker 1: some of the comments her videos received. And if you've
- 34:49Speaker 1: never watched her videos, they're pretty sweet. They're kind of
- 34:52Speaker 1: like she works in a museum and she talks about
- 34:55Speaker 1: things in the museum, and it was just all of this,
- 34:57Speaker 1: like very sexualized, hateful she receives. Oh no, Yeah, I
- 35:03Speaker 1: was thinking about one of the YouTube channels that my
- 35:08Speaker 1: partner really wants, like like gets me to watch um
- 35:11Speaker 1: Simone Gartz. Someone's going to correct me and tell me
- 35:14Speaker 1: I'm completely because she's really, really famous and her whole
- 35:17Speaker 1: thing is trying to create unusual hacks in her house
- 35:22Speaker 1: through whatever tools she's gotten. She's gotten huge, so she's
- 35:24Speaker 1: gotten really cool tools, and I think one she did
- 35:28Speaker 1: was a chair for her dog to sit next to
- 35:30Speaker 1: her at the like it's a desk chair, so something big,
- 35:34Speaker 1: and then creating um something with tampons I forgot already,
- 35:38Speaker 1: but like, she has a lot, and she is technically
- 35:41Speaker 1: a tech slash stem creator and past millions of viewers,
- 35:46Speaker 1: so I would be interested to see what her comments
- 35:48Speaker 1: look like with her popularity. Yeah. I think one of
- 35:52Speaker 1: the things that really disheartened me in this research was
- 35:54Speaker 1: that back in the early days when Kristy and I
- 35:56Speaker 1: were doing YouTube, we worked with a lot of big
- 36:00Speaker 1: women on YouTube because it's like how you kind of
- 36:04Speaker 1: cross promoted and got more viewers, and a lot of
- 36:06Speaker 1: the women we worked with who had like millions of
- 36:09Speaker 1: views and followers left YouTube like they would show up
- 36:13Speaker 1: in a lot of the articles I was reading, more
- 36:15Speaker 1: like here's how why I left. And they're like big
- 36:18Speaker 1: creators and so it just only imagining like the smaller creators. Um.
- 36:24Speaker 1: And also didn't you you showed me that video girlfriend reviews? Yes,
- 36:29Speaker 1: and now they had to like respond to a lot
- 36:33Speaker 1: of hate yeah, last yeah, yeah, they had to respond
- 36:38Speaker 1: to a lot a lot of hate in general. But
- 36:41Speaker 1: apparently they're doing huge stuff in Twitch. But the whole
- 36:44Speaker 1: premises is pretty much the girlfriend is watching her boyfriend
- 36:47Speaker 1: play these games and does a commentary and they grew
- 36:49Speaker 1: up to a huge success and is I think living
- 36:53Speaker 1: off of the content as content creators because they have
- 36:57Speaker 1: made sponsor deals. Um. But yeah, they they had to
- 37:00Speaker 1: go through some things where several video games, including The
- 37:04Speaker 1: Last of Us too, because they loved it. M much
- 37:07Speaker 1: like you we always have to bring it back to
- 37:13Speaker 1: the Last of Us or Star Star Wars here. So
- 37:17Speaker 1: a part of the issue is a production of budget staff. Statistically,
- 37:20Speaker 1: mail run shows are able to secure more funds and staff.
- 37:25Speaker 1: Another is that women who are scientists often have families
- 37:28Speaker 1: and have more of the share in taking care of children,
- 37:30Speaker 1: which means yes, less time for actually making content and videos. Yeah,
- 37:36Speaker 1: which is something we heard during the pandemic with why
- 37:40Speaker 1: they were less scientific papers turned in by women. Um.
- 37:45Speaker 1: And also have you ever heard of saying and never
- 37:47Speaker 1: read the comments that million and mistake and keep going? Well?
- 37:57Speaker 1: Researcher in Noca Maris Takara, and I apologized if I
- 38:01Speaker 1: butchered your name, I could not find a pronunciation anywhere. Uh,
- 38:05Speaker 1: but um, they did read the comments. Came out the
- 38:10Speaker 1: other side with a published paper about sexism and YouTube.
- 38:15Speaker 1: They looked at over twenty three thousand YouTube comments specifically
- 38:19Speaker 1: comparing the treatment of men and women when it came
- 38:21Speaker 1: to science content, and no surprise, the women were treated
- 38:25Speaker 1: more harshly negative comments versus six percent for men. Um.
- 38:31Speaker 1: I've I've said it a million times on the show,
- 38:33Speaker 1: but we once did this experiment at work where we
- 38:36Speaker 1: had a male host and a female host do the
- 38:39Speaker 1: exact same video and we compared the comments and it
- 38:44Speaker 1: was very clear it was very stark which one they
- 38:47Speaker 1: believed was smarter and all of the physical comments that
- 38:51Speaker 1: the woman got. And yeah, the women in the study
- 38:54Speaker 1: got a lot more sexually charged comments or comments about
- 38:57Speaker 1: their appearance in general and the way YouTube comments work
- 39:02Speaker 1: is the most controversial ones right to the top, And
- 39:05Speaker 1: in fact, I never personally would do this, but Kristen
- 39:09Speaker 1: would sometimes be like, let's do something really controversial because
- 39:12Speaker 1: it will generate, Like you, it'll make you go to
- 39:15Speaker 1: the top faster and make you get more comments. And
- 39:17Speaker 1: that's just how YouTube's algorithm works, which, as I believe,
- 39:22Speaker 1: one big YouTuber was like, this does not facilitate healthy,
- 39:26Speaker 1: helpful conversation, right. I feel like that's that's for everything,
- 39:31Speaker 1: including uh news, like getting the worst, the most controversial
- 39:36Speaker 1: stuff out there first, because that's going to get the tension,
- 39:39Speaker 1: which sucks. Yes, So YouTube is trying to combat this
- 39:43Speaker 1: to varying degrees of success. In eighteen, they launched the
- 39:47Speaker 1: first hashtag women to Watch as part of the Next
- 39:50Speaker 1: Up program. In the company's own words, this was the
- 39:53Speaker 1: first time they had focused on empowering female voices UM.
- 39:57Speaker 1: In sixteen, they formed a year long partnership between Women
- 40:01Speaker 1: Creators and the UN to Advocate to Gender Equality. UM
- 40:05Speaker 1: and other organizations have been trying to fight this as well.
- 40:08Speaker 1: In you Coalition now Uplift together, formed to combat sexual abuse,
- 40:13Speaker 1: emotional manipulation, and other forms of violence in the YouTube community. Yeah. Yeah,
- 40:19Speaker 1: I mean with every tech topic we do, because of
- 40:23Speaker 1: the show we are, we focus on the negative. There
- 40:25Speaker 1: are a lot of positives about YouTube. It can be
- 40:27Speaker 1: a great place to find community, could be great place
- 40:30Speaker 1: to share ideas, to educate all kinds of things. But
- 40:35Speaker 1: this is I just there's so much fluctuation. I can't
- 40:41Speaker 1: say for sure the situation is getting better, like people
- 40:44Speaker 1: are talking about it, but um, and it's also kind
- 40:49Speaker 1: of it annoys me in so many of these tech
- 40:53Speaker 1: episodes where it's like the creators are the ones making
- 40:56Speaker 1: YouTube money and they're not getting paid anything and are
- 41:04Speaker 1: forced to leave or I don't know. It's just like
- 41:08Speaker 1: there's a lot of things that need to be figured
- 41:09Speaker 1: out the situations. I think in general, content creation and
- 41:14Speaker 1: content creators is such a new thing. We've talked about
- 41:16Speaker 1: it before. We've talked about influencers and the good and
- 41:19Speaker 1: the bad. But yeah, it is. There's a lot of
- 41:22Speaker 1: things that the law, policies and just human rights things
- 41:26Speaker 1: haven't caught up with as fast as this medium has become. Right,
- 41:31Speaker 1: it is complicated. Like to YouTube's credit, I get that
- 41:34Speaker 1: it's complicated because you know, you don't want an advertiser
- 41:38Speaker 1: to be angry about what they're at is running on.
- 41:40Speaker 1: But you also don't want a creator to not be
- 41:43Speaker 1: able to make money and leave. But right now it's
- 41:47Speaker 1: not working at least that's my view of it. So
- 41:52Speaker 1: I would love if anybody listening has more recent experience
- 41:56Speaker 1: with YouTube, has any thoughts or resources, are numbers, anything
- 42:01Speaker 1: like that, because this was one where I kind of
- 42:03Speaker 1: got overwhelmed. There's a lot more we could talk about
- 42:06Speaker 1: with this, and a lot is changing. Some of those
- 42:09Speaker 1: surveys I mentioned, even though they were recent. I bet
- 42:12Speaker 1: it's shifted. I bet the conversation has shifted since then.
- 42:16Speaker 1: Um So if there's anything like that, Uh, you can
- 42:20Speaker 1: email us at Stuff Media, Mom Stuff at iHeart media
- 42:23Speaker 1: dot com. You can find us on Twitter at Mom's
- 42:26Speaker 1: toff podcast, or on Instagram and TikTok at stuff We'll
- 42:30Speaker 1: Never Told You. Thanks as always to our super producer Christina,
- 42:34Speaker 1: thank you and thanks to you for listening Stuff I
- 42:37Speaker 1: Never Told You his protection of I Heart Radio. For
- 42:39Speaker 1: more podcast from my Heart Radio, you can check out
- 42:41Speaker 1: the heart Radio app, Apple podcast Regulus into your favorite
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