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Smart Social Media Marketing (with Tricia Prues) · The Daily Writer

• 0:05
  SPEAKER_00: Hey friends, welcome to episode one hundred and thirty of the Smart Business Writing Podcast.
• 0:10
  SPEAKER_00: I'm your host, Kent Sanders, and this is the show dedicated to helping you share your message, increase your impact, and grow your business through the power of writing.
• 0:18
  SPEAKER_00: If we could sit down over coffee and I could ask you about your major points of stress as a writer, what would you say they were?
• 0:26
  SPEAKER_00: There are probably a lot of points of stress that you could identify, such as not having enough time, needing more money, needing to find more clients, looking for good content ideas, and so forth.
• 0:38
  SPEAKER_00: But if we could just talk really openly over coffee, of course, one of the things that you would probably admit to being stressed out about is social media marketing.
• 0:46
  SPEAKER_00: And you would probably say things like, I don't know how much time I should be spending on social media.
• 0:51
  SPEAKER_00: What platforms should I use?
• 0:53
  SPEAKER_00: How can I use them in a way that adds value but still promotes my business or brand?
• 0:59
  SPEAKER_00: Well, the reason I know that you would probably ask those questions is that I'm asking those same questions myself, just like all of us.
• 1:06
  SPEAKER_00: Social media is a quickly changing landscape.
• 1:08
  SPEAKER_00: It's constantly in flux.
• 1:10
  SPEAKER_00: So all of us are asking these kinds of questions all the time because we need to stay relevant, we need to stay current, and we want to find ways to not just serve our audience but also promote our brand at the same time.
• 1:22
  SPEAKER_00: Well, I am absolutely thrilled that my guest today is here to help clear up a lot of the confusion around social media marketing.
• 1:28
  SPEAKER_00: Her name is Trisha Prouse, and she is the smartest person I know when it comes to social media marketing.
• 1:34
  SPEAKER_00: Trisha offers social media services for entrepreneurs and small business owners, including social media content writing and graphic creation, as well as social media account management, which includes posting, monitoring, and engaging with followers.
• 1:50
  SPEAKER_00: In other words, she does a whole bunch of stuff that makes your life a lot easier as a small business owner or as an entrepreneur when it comes to social media.
• 1:58
  SPEAKER_00: In our conversation, we dig into a variety of topics around social media, including how to repurpose content, which platforms to use and how to use them, and also how to deal with the curse of knowledge.
• 2:11
  SPEAKER_00: Make sure to check out the show notes at KentSanders.net slash 130, where you will also find a link to an awesome free download that Trisha's offering to us.
• 2:21
  SPEAKER_00: All right, let's get to the conversation with Trisha Prouse.
• 2:25
  SPEAKER_00: Trisha, thank you so much for taking time out to do the show.
• 2:27
  SPEAKER_00: Um we've been meaning to do this for a while, or at least I've had it in my mind to have you on the show for a while.
• 2:33
  SPEAKER_00: I don't think I asked until relatively recently, but regardless, I'm really glad that we have uh made this work.
• 2:39
  SPEAKER_00: So thank you so much.
• 2:41
  SPEAKER_02: Yes, thank you, Kent.
• 2:42
  SPEAKER_00: Absolutely.
• 2:43
  SPEAKER_00: So we are here to talk about social media, a topic of uh great importance, but also a lot of anxiety among people because probably nobody feels like they're doing it exactly right.
• 2:55
  SPEAKER_00: And maybe there is no such thing.
• 2:57
  SPEAKER_00: So I'm really thankful that you've taken some time out to do this because of all the people that I know who can do social media stuff and who knows a lot about it, you are the first person that came to mind.
• 3:06
  SPEAKER_00: So I'm glad you were able to do this.
• 3:08
  SPEAKER_00: So, first of all, give us a little bit of a background on how you started helping clients with social media marketing.
• 3:16
  SPEAKER_02: Sure.
• 3:16
  SPEAKER_02: I a couple years ago, I had started started doing some writing and editing for written works.
• 3:24
  SPEAKER_02: And then I had seen someone post in a group on Facebook about a website, and I said, Hey, I'd be happy to take a look at it for you.
• 3:34
  SPEAKER_02: I do editing work.
• 3:36
  SPEAKER_02: And um, she said, Okay, great.
• 3:39
  SPEAKER_02: And then someone else commented on there with these emojis.
• 3:42
  SPEAKER_02: SOS, yes, please, I need you.
• 3:45
  SPEAKER_02: And so I connected with this person and we started talking about me doing writing for her blog and some editing.
• 3:53
  SPEAKER_02: And then she mentioned social media, and I said, Hey, I'd be happy to take that on for you.
• 3:58
  SPEAKER_02: And she goes, Oh my gosh, yes, I just want to do my thing and let someone else run everything else.
• 4:03
  SPEAKER_00: Awesome.
• 4:04
  SPEAKER_02: And so that's how I pivoted into doing social media, and then I've picked up more clients since then, and I've found that that's really my sweet spot.
• 4:14
  SPEAKER_00: So, what do you enjoy about social media?
• 4:17
  SPEAKER_00: And and I'm asking this because a lot of people, I think a lot of us on online, whether it's Facebook or LinkedIn or things, I think we enjoy it, but I think many times we feel that it's kind of an obligation that we need to do, but maybe we don't find a ton of joy in it.
• 4:33
  SPEAKER_00: So, what is it about helping people with social media that you find joy in?
• 4:37
  SPEAKER_00: Maybe that's kind of a silly question.
• 4:39
  SPEAKER_02: No, not a problem.
• 4:41
  SPEAKER_02: I find joy in giving people relief.
• 4:45
  SPEAKER_03: That's good.
• 4:46
  SPEAKER_02: Because a lot of people, a lot of people feel so much pressure and they don't want to mess with it.
• 4:51
  SPEAKER_02: And when they're able to hand off social media, they can just go, oh, this is so nice.
• 4:57
  SPEAKER_02: I can do what I want to do and let someone else take care of the rest.
• 5:02
  SPEAKER_02: And so that's one thing that I really love.
• 5:04
  SPEAKER_02: Another is I really enjoy stepping into people's shoes and writing as them and taking on their personality and being able to be kind of be them in the writing, and then them reading these things that I've done and going, oh my gosh, like that's perfect.
• 5:27
  SPEAKER_02: This is exactly how I would say this.
• 5:30
  SPEAKER_02: And that's also something that's really exciting to be able to see clients light up when they are able to hand it off and someone does it in a way that is really reflective of their style and their brand.
• 5:45
  SPEAKER_00: That's good.
• 5:45
  SPEAKER_00: There's almost an acting component to it.
• 5:47
  SPEAKER_00: I'd never thought about it that way before until you were you were talking a second ago.
• 5:51
  SPEAKER_00: But there's almost this element of you're you're kind of stepping into a role.
• 5:54
  SPEAKER_00: There's almost it's almost like a theatrical thing in a way.
• 5:58
  SPEAKER_00: I guess I don't know if that's really true, but it seems like it might be true.
• 6:02
  SPEAKER_00: Oh, in a way.
• 6:04
  SPEAKER_00: Yeah, but it is kind of cool.
• 6:05
  SPEAKER_00: And I find the same thing with ghostwriting that it's fun to get to be someone else for a little while.
• 6:10
  SPEAKER_03: Yes.
• 6:10
  SPEAKER_00: There's something just kind of fun about that.
• 6:12
  SPEAKER_00: It's like, I'm just gonna write my my stuff, I'm gonna serve this client, and I don't have to worry about anything else, I'm just gonna be their spokesperson or their voice.
• 6:20
  SPEAKER_02: Mm-hmm.
• 6:21
  SPEAKER_02: Mm-hmm.
• 6:22
  SPEAKER_02: And it's an honor to do that for people.
• 6:25
  SPEAKER_00: Absolutely.
• 6:25
  SPEAKER_02: And really is it's mm-hmm.
• 6:28
  SPEAKER_00: So when we were talking about some topics for this conversation, you said a whole bunch of stuff that I was just blown away by.
• 6:35
  SPEAKER_00: And it it honestly made me think like, Trisha, you gotta write a book about this because you're like you have so much to share about this.
• 6:42
  SPEAKER_00: And I just learned a ton just reading that email.
• 6:45
  SPEAKER_00: One of the things that really popped out at me in terms of something that that we should probably talk about here is the balance between promoting your business and serving people, because I think we've all felt that tension.
• 6:55
  SPEAKER_00: Do you have any thoughts on when we're posting on social media, whatever platform, how do we strike that proper balance?
• 7:03
  SPEAKER_02: It is a challenge to approach, especially because we look at social media and think, okay, I'm putting myself in front of people.
• 7:13
  SPEAKER_02: I need to promote my business, I need to promote what I'm doing, I need to get clients, this and that.
• 7:18
  SPEAKER_02: The problem with a lot of self-promotion is that it seems sleazy to people.
• 7:26
  SPEAKER_02: Right.
• 7:26
  SPEAKER_02: And they get tired of it and they go, okay, this person's pitching this again and this again.
• 7:33
  SPEAKER_02: But the the approach to take that is much more effective is to give and give and give and give.
• 7:40
  SPEAKER_02: And by give, I mean putting out valuable content, good information, great tips, great resources, and then here and there doing the sell or the ask.
• 7:55
  SPEAKER_02: And some people say to give away the what and charge for the how.
• 8:01
  SPEAKER_00: I've heard that before.
• 8:02
  SPEAKER_02: And that's it's that's a nice way to bring people in, but warm people up to us before we say, hey, you want to buy my stuff.
• 8:09
  SPEAKER_02: So I think a majority of the content being just helpful and serving, and sometimes just that brings people in.
• 8:20
  SPEAKER_02: Sometimes we don't even need to sell or try to sell anything to someone.
• 8:24
  SPEAKER_02: They just see what we're doing, they show interest, and they go, hey, you know what?
• 8:29
  SPEAKER_02: I think I could really use help with that.
• 8:31
  SPEAKER_02: So sometimes it doesn't even require much self-promotion.
• 8:35
  SPEAKER_02: People just see if we have a generous heart and we want to give, then they're naturally going to gravitate toward us.
• 8:44
  SPEAKER_00: Do you think sometimes we forget about the element of human relationships and all this, and that relationships online work exactly the same way as they do in everyday life, in that we have to build trust with people.
• 8:55
  SPEAKER_00: We can't just put something out there and say, hey, buy my course or buy my book or buy my whatever and expect people to go, oh wow, they're finally selling this.
• 9:03
  SPEAKER_00: Let me open up my wallet and give you what, you know, let me buy whatever it is you're asking for.
• 9:08
  SPEAKER_00: There has to be that continual element of building trust with people and being a nice person and putting out helpful things and having the right servant attitude with that.
• 9:20
  SPEAKER_02: Right, exactly.
• 9:21
  SPEAKER_02: And on social media, it's not only important to put out good information, but also to interact.
• 9:27
  SPEAKER_02: It's a two-way thing here.
• 9:29
  SPEAKER_02: So if I put out a piece of content, put a post out, and someone comments, I need to get in there and comment back and start a conversation with that person.
• 9:38
  SPEAKER_02: And this, like you said, this builds a relationship.
• 9:43
  SPEAKER_02: And that is also very critical.
• 9:46
  SPEAKER_02: And so people see, oh, this isn't just some person putting out information and walking away.
• 9:51
  SPEAKER_02: They really care, they really want to build relationships, they want to invest in people.
• 9:55
  SPEAKER_00: It sounds to me like really the key to this is not all the technical stuff necessarily, which is where I think we all tend to get hung up, at least I do sometimes.
• 10:04
  SPEAKER_00: But it really starts more with a posture of really caring about people and wanting to serve people and wanting and wanting the best for them.
• 10:12
  SPEAKER_00: And it's almost like a heart issue.
• 10:15
  SPEAKER_00: It's not really a technical issue.
• 10:17
  SPEAKER_00: Is that is that accurate, would you say?
• 10:20
  SPEAKER_02: Yes.
• 10:20
  SPEAKER_02: And especially in the beginning, if someone is newer to posting on social media, it's so intimidating because there's so much out there.
• 10:29
  SPEAKER_02: Use these tools, don't use these tools, use this approach, don't use this approach, and it's overwhelming.
• 10:35
  SPEAKER_02: But really, what it comes down to is just getting information out there and getting started and just really going out with a servant attitude, and that that's what's more important, and that's what needs to be the focus.
• 10:52
  SPEAKER_02: The really the technical know-how is such a minor part of it.
• 10:55
  SPEAKER_00: Can we talk about that though for just a minute as far as if someone has a small business?
• 11:00
  SPEAKER_00: So primarily this podcast is for freelancers, entrepreneurs, business leaders, and and I know that's that's a really wide swath of people, but basically, any of us who are involved in any kind of a business thing or organization, we all want to promote things and have followers and likes and sell things and have people read our stuff and whatever else that we're doing.
• 11:20
  SPEAKER_00: But there's so many options for social media.
• 11:22
  SPEAKER_00: How could how can someone choose the right platforms to be active on?
• 11:26
  SPEAKER_00: Because there's so many out there.
• 11:27
  SPEAKER_00: Do you have any any thoughts on, hey, here's here's some tips on how to how to choose the right platforms to spend your most most of your time on?
• 11:37
  SPEAKER_02: Sure.
• 11:38
  SPEAKER_02: Probably any one of us has one platform or social media channel that we've spent a lot of time on.
• 11:44
  SPEAKER_02: We're familiar with it.
• 11:47
  SPEAKER_02: The thing is, we have to ask ourselves, where are our people and where are they hanging out?
• 11:53
  SPEAKER_02: So I've been on Facebook for years since college because Facebook was the cool thing.
• 11:59
  SPEAKER_02: And I know Facebook, but say I want to connect with local small business owners, where do I really need to be?
• 12:07
  SPEAKER_02: I need to be on LinkedIn, most likely.
• 12:10
  SPEAKER_02: And so I need to go and start getting active and posting and interacting with people on LinkedIn.
• 12:16
  SPEAKER_02: And that doesn't mean I can't be anywhere else.
• 12:19
  SPEAKER_02: But if I really want to focus and be effective with my social media, I need to be looking at LinkedIn and just really hit it hard with that one platform.
• 12:30
  SPEAKER_02: So what I encourage people to do is think, okay, where are my people and where can I have the most, the biggest impact, and then go to that platform and start being active there and put the focus there?
• 12:44
  SPEAKER_00: Something that I struggle with a lot, honestly, is I feel very comfortable on LinkedIn, although I need to be more active there, but sometimes I don't know what to do with Facebook.
• 12:53
  SPEAKER_00: Like, have you had people ask you the same thing about is should I promote my business stuff on Facebook?
• 12:58
  SPEAKER_00: Is it more for posting pictures of my kids?
• 13:00
  SPEAKER_00: Is it more for this?
• 13:01
  SPEAKER_00: Is it more for that?
• 13:02
  SPEAKER_00: I don't know what to do with Facebook sometimes.
• 13:04
  SPEAKER_00: Do you have any thoughts on if you're if you if you're like me, you have a podcast or you're an author or you have a business, should we be doing business stuff on Facebook and how do we go about that?
• 13:15
  SPEAKER_02: I encourage business owners, entrepreneurs to have a business page on Facebook.
• 13:22
  SPEAKER_02: So we all have a personal profile, we have that to sign up for Facebook, but setting up a separate business page, and that is where that is where you do the sharing the information about how you're helping people about your business and serving your audience there.
• 13:41
  SPEAKER_02: And then weaving in some personal things because people want to know we're human.
• 13:48
  SPEAKER_02: They want to know that we are more than just this business, especially if our business is a name versus a name of a like my personal name versus the name of a business.
• 14:01
  SPEAKER_03: Okay.
• 14:02
  SPEAKER_02: So social media rules versus Trisha Peru's social media.
• 14:06
  SPEAKER_02: And so having a personal element to if my page was social media rules, then I'm still interacting in there and sharing a little bit about me.
• 14:17
  SPEAKER_02: And sure, the majority of personal information, personal posts, kids, family, yeah, that should probably remain on the personal profile feed, with the business being primarily on the business page.
• 14:34
  SPEAKER_02: And what some people do and can be really good is here and there take a business post from our business page, share it to our personal profile, and add a caption that says, hey, this is something really neat.
• 14:48
  SPEAKER_02: I I never thought this would happen.
• 14:51
  SPEAKER_02: And then our friends are seeing what's going on without us promoting our business all the time.
• 14:56
  SPEAKER_02: But it's a way to put that in there a little bit and show people what we do.
• 15:01
  SPEAKER_02: Because not everybody's gonna know if we don't have anything on our personal profile.
• 15:08
  SPEAKER_00: That's good.
• 15:08
  SPEAKER_00: That's really good.
• 15:09
  SPEAKER_00: So you would suggest that I set up a business page for my ghostwriting business and have that be a separate thing.
• 15:15
  SPEAKER_00: Really, I don't even share about ghostwriting stuff on Facebook so much.
• 15:18
  SPEAKER_00: That's more of a I just it just doesn't seem like it really fits there that much.
• 15:23
  SPEAKER_00: But you would suggest that would be the way to go with a ghostwriting type of a business.
• 15:28
  SPEAKER_02: Yes.
• 15:28
  SPEAKER_02: Okay.
• 15:28
  SPEAKER_02: And at least have something there.
• 15:30
  SPEAKER_02: If you're not really, really active on it, um that's that's okay.
• 15:36
  SPEAKER_02: But to have it there and to at least fairly regularly be putting something on that page because maybe someone's not on LinkedIn, but they happen to see that, hey, Kent has this Facebook page about ghostwriting.
• 15:50
  SPEAKER_02: I'm gonna go check that out.
• 15:52
  SPEAKER_00: Gotcha, gotcha.
• 15:54
  SPEAKER_00: Now, what about?
• 15:55
  SPEAKER_00: So for those who are listening who maybe they're like me, they have a podcast or they have books or they have other content that they're producing, maybe a blog or something like that.
• 16:05
  SPEAKER_00: What do you suggest as far as how often we should be sharing the stuff we're producing if that's part of our business?
• 16:11
  SPEAKER_00: So, for example, should I be sharing these podcast episodes on my personal Facebook profile?
• 16:16
  SPEAKER_00: Or should I keep that kind of to a minimum?
• 16:21
  SPEAKER_02: I would say not continuously promoting it.
• 16:29
  SPEAKER_02: Um, maybe there's a few that were really powerful that you think, oh man, I really think this could help people.
• 16:37
  SPEAKER_02: I really want to share this on my personal profile.
• 16:41
  SPEAKER_02: And you could do that.
• 16:42
  SPEAKER_02: And I know uh Vincent Puglisi.
• 16:47
  SPEAKER_02: He puts a lot of his, he he shares a lot of his life on his personal profile with his family and what's going on in his business.
• 16:55
  SPEAKER_02: And um, and it's great, but he doesn't inundate his friends with, hey, here's a podcast episode, here's a podcast episode.
• 17:02
  SPEAKER_02: And um, so it's just the right amount there without promoting too much.
• 17:08
  SPEAKER_02: And I think sometimes we can just do a gut check and go, uh, I feel like I'm over promoting on my personal profile.
• 17:18
  SPEAKER_00: Yeah, yeah.
• 17:20
  SPEAKER_00: That's something I have felt sometimes too.
• 17:22
  SPEAKER_00: But then sometimes you'll have people who go, Well, how come you're not promoting your things on Facebook?
• 17:27
  SPEAKER_00: You know, I haven't seen it in a while, and you're like, Oh, I don't know.
• 17:30
  SPEAKER_00: I don't really know what I'm doing.
• 17:31
  SPEAKER_00: You know, maybe there's an element to where none of us has a total 100% handle on all this because it's changing so rapidly.
• 17:38
  unknown: Right.
• 17:38
  SPEAKER_03: I don't know.
• 17:39
  SPEAKER_00: That's why I'm thankful for people like you who do have a handle on this and who know more than the rest of us.
• 17:45
  SPEAKER_02: Sure.
• 17:45
  SPEAKER_02: And it it is good to have that business profile and that, or I'm sorry, the business page to house all of that content and to really keep things there and then promote as much as you want to on your personal profile.
• 18:03
  SPEAKER_00: Can you talk a little bit about Facebook groups and how do you know when you should set up a group for your business?
• 18:11
  SPEAKER_00: Or is that something that that you discourage people from doing and instead get active in other active groups?
• 18:16
  SPEAKER_00: That's something I have wondered about before, and I I hadn't even planned on asking that actually.
• 18:21
  SPEAKER_00: But now that we're on the Facebook topic, it maybe that's something good.
• 18:26
  SPEAKER_02: There's there are divided opinions there.
• 18:29
  SPEAKER_02: And some people say, yes, get create a free group, get people in, create your your tribe, and then from there you can really sell and bring people into some paid product or a paid group.
• 18:42
  SPEAKER_02: That is a lot of work.
• 18:44
  SPEAKER_00: It's a lot of work.
• 18:45
  SPEAKER_02: And it is a lot of work, and it's also a lot of work to have be active in a business page and also in a group, and you want to make the group peep group members feel careful, cared for and loved, and you still want to be connecting with people on a business page.
• 19:03
  SPEAKER_02: I encourage people to go and get active in other people's groups because they're already established, and you're not going in there and saying, Hey, I'm great.
• 19:14
  SPEAKER_02: This is what I do.
• 19:15
  SPEAKER_02: You're going in there and seeing what people are posting.
• 19:19
  SPEAKER_02: And if it's something you can help out with, comment, say, hey, that's a really great idea.
• 19:25
  SPEAKER_02: Would you consider doing that?
• 19:27
  SPEAKER_02: That could be helpful.
• 19:28
  SPEAKER_02: And then you can start a conversation there.
• 19:30
  SPEAKER_02: Maybe it will go nowhere.
• 19:32
  SPEAKER_02: Maybe they'll end up connecting with you personally and it could lead to some type of business transaction.
• 19:38
  SPEAKER_02: But being helpful in other groups, I think has the most impact and has the fastest impact as opposed to trying to grow a free group because it's it's a lot of work, it's a big investment, and really why not use what other people already have going and make yourself known in there.
• 19:58
  SPEAKER_00: Exactly, exactly.
• 20:00
  SPEAKER_00: And that's really good advice.
• 20:02
  SPEAKER_00: So let's shift gears a little bit to talking about someone who is producing content.
• 20:06
  SPEAKER_00: So let's say you have someone who's listening, they do have content that they are producing or they feel like they should be producing or want to produce, whether that's blog posts, books, articles, whatever that is, what are some ways that people can repurpose content and get the most out of, let's say, a blog post?
• 20:25
  SPEAKER_00: Let's say a 500-word blog post.
• 20:27
  SPEAKER_00: We'll just use that as an example.
• 20:29
  SPEAKER_00: They could share it on their blog, but how could they share that on social media and really get a lot more use out of it rather than just having it being on a website somewhere?
• 20:38
  SPEAKER_02: Mm-hmm.
• 20:39
  SPEAKER_02: Great question.
• 20:40
  SPEAKER_02: With blogs, there are there's so many options.
• 20:43
  SPEAKER_02: Someone could take content from a blog and do a short podcast on it.
• 20:50
  SPEAKER_02: They could pull little snippets from the blog and use it on social media.
• 20:56
  SPEAKER_02: They could take the blog and do a live video, say Facebook Live, for example, and just take the topic from the blog and just kind of talk about it.
• 21:08
  SPEAKER_02: And but what can be like the easiest, most effective is I'm gonna skim through my blog and go, hey, I think these are some really great points, pull them out and pop them into social media posts.
• 21:23
  SPEAKER_00: And you know, it is kind of funny if you have a blog post that's several hundred words, you can actually get two or three or four good little posts out of that if you have written the blog post correctly.
• 21:34
  SPEAKER_00: You know, if you've structured it well.
• 21:35
  SPEAKER_00: So there are some cool ways to do that for sure.
• 21:39
  SPEAKER_00: However, one thing, as we were talking about topics for this episode, one thing that you mentioned was a was a point of struggle with business people and writing is that we have what you call the curse of knowledge, which I I love that phrase, and I've heard that before somewhere, but I I hadn't heard it in a long time until you mentioned it.
• 21:56
  SPEAKER_00: Can you talk about what the curse of knowledge is and how we can avoid it?
• 22:00
  SPEAKER_02: Absolutely.
• 22:02
  SPEAKER_02: A lot of us don't know what we know, or we don't know what our audience doesn't know.
• 22:09
  SPEAKER_02: And so if we take a step back and look at our business and what we're teaching and what we're offering people, a lot of times we have a lot more to offer than we realize because often we assume that the people who are following us have this certain level of knowledge, this baseline, whereas they may not, they may not have that.
• 22:37
  SPEAKER_02: And so being able to share something that could be really helpful to them, whereas I might think it's a given.
• 22:46
  SPEAKER_02: So say I say I'm on Facebook and I'm talking about the importance of posting native content.
• 22:53
  SPEAKER_02: And to me, okay, I know what native content is.
• 22:56
  SPEAKER_02: Whereas someone could read that and go, What are you talking about, native content?
• 22:59
  SPEAKER_02: I don't I don't know what that means.
• 23:00
  SPEAKER_00: I've never heard that phrase before.
• 23:02
  SPEAKER_02: Right.
• 23:02
  SPEAKER_02: So, okay, what is native content?
• 23:04
  SPEAKER_02: And what are outbound links?
• 23:07
  SPEAKER_02: So native content is something that keeps you on that platform.
• 23:12
  SPEAKER_02: So Facebook wants to keep you on Facebook.
• 23:15
  SPEAKER_02: Facebook doesn't want you to click.
• 23:17
  SPEAKER_02: Why are you?
• 23:18
  SPEAKER_00: I am sure that Facebook would have any intentions that are anything but altruistic.
• 23:23
  SPEAKER_02: Exactly.
• 23:24
  SPEAKER_02: So in Facebook is going to like posts that keep people on Facebook.
• 23:33
  SPEAKER_02: And so it's important, okay, so we were talking about blog posts a little bit, to be posting more than hey, link to a blog post, link to a blog post, link to a blog post.
• 23:45
  SPEAKER_02: Because that takes people away from Facebook.
• 23:47
  SPEAKER_02: And Facebook says, no, stay with me, stay with me.
• 23:50
  SPEAKER_02: And so they're not as likely to show those posts.
• 23:54
  SPEAKER_02: And so that that's what so native content keeps you there in that platform.
• 24:01
  SPEAKER_02: Now, okay, so I'm talking about the importance of native content.
• 24:04
  SPEAKER_02: Someone might not know what that is.
• 24:06
  SPEAKER_02: So I explain, hey, this is what it is, and then it's new information to them, like you just said it was for you, Kent.
• 24:13
  SPEAKER_02: And you say, okay, this is great to know.
• 24:15
  SPEAKER_02: Whereas maybe I didn't realize that as many people out there did not know what that meant, or that it was important to make sure that you're putting out plenty of content that keeps people on that platform.
• 24:31
  SPEAKER_00: Okay, so you're kind of blowing my mind with this because I had no idea about any of this stuff.
• 24:36
  SPEAKER_00: So let me make sure I understand.
• 24:37
  SPEAKER_00: So what you're saying is that if I post a link to, let's say, a blog post or a podcast episode, and I say, hey, here's my latest podcast episode, blah, blah, blah.
• 24:46
  SPEAKER_00: And then I put a link in the post, and then the graphic shows up that's that I've set up on my blog, you know, Facebook is going to be less likely to show that to people as if I just put a post up about something.
• 24:58
  SPEAKER_00: Is that correct?
• 25:00
  SPEAKER_00: Wow.
• 25:01
  SPEAKER_02: And that that's how it stands at this time.
• 25:04
  SPEAKER_02: Who knows what may change at any given point.
• 25:06
  SPEAKER_03: No idea.
• 25:06
  SPEAKER_02: But there there is um little secret here.
• 25:10
  SPEAKER_02: There's a little bit of a workaround, and that is post whatever you want to say about your podcast, and you could say link in comments.
• 25:21
  SPEAKER_00: Aha, that's why people do that.
• 25:24
  SPEAKER_02: Yep, you upload an image, whatever it may be.
• 25:26
  SPEAKER_02: It could be the image you use on the podcast page, put link in comments, and then in the comment, post that link so that the post itself looks like a native post because it is.
• 25:39
  SPEAKER_02: It's keeping people there.
• 25:41
  SPEAKER_02: And then the comments are what we're able to use to take people if we want to take them outside of Facebook.
• 25:50
  SPEAKER_02: Now, the Facebook scary algorithm, that big scary word, that could change tomorrow, and maybe the link has to be in the seventh comment on the post.
• 25:59
  SPEAKER_02: Like, who knows what it's gonna be.
• 26:01
  SPEAKER_02: But um, yeah, that that's one of the that's one of the workarounds with posting content.
• 26:07
  SPEAKER_02: We're sharing our content that's going outside of any given platform.
• 26:12
  SPEAKER_00: Hmm.
• 26:12
  SPEAKER_00: Does LinkedIn function the same way when I if I just put a link to something in a post?
• 26:18
  SPEAKER_02: LinkedIn also likes to keep you on LinkedIn, but LinkedIn is a lot nicer than Facebook.
• 26:25
  SPEAKER_02: The LinkedIn algorithm is a lot more forgiving than Facebook's is.
• 26:32
  SPEAKER_02: Facebook is greedy.
• 26:33
  SPEAKER_02: I love Facebook.
• 26:34
  SPEAKER_02: Props, Facebook, you're great.
• 26:36
  SPEAKER_02: And Facebook's got, they they very much want to keep people there.
• 26:41
  SPEAKER_00: You know what is kind of funny because uh, you know, it's easy to beat up on Facebook.
• 26:44
  SPEAKER_00: I mean, there's sort of one of the top five or six tech giants that basically control our lives these days in some ways.
• 26:52
  SPEAKER_00: And it's easy to make them an enemy, but when you think about it, it's like, hey, this is free, and this is an amazing tool to connect with people and relate and do business things and improve our lives.
• 27:03
  SPEAKER_00: And, you know, it's pretty cool when you stop and think about it.
• 27:07
  SPEAKER_02: And the great thing is Facebook gives us these opportunities, Facebook, for example, and as opposed to going, oh man, well, they changed this, so now I have to do this differently.
• 27:20
  SPEAKER_02: We can look at it and say, okay, this is what Facebook is encouraging us to do now.
• 27:24
  SPEAKER_02: Let me partner with Facebook and use what they have to offer and make the most of it in order to connect with people or to promote my business.
• 27:37
  SPEAKER_00: Well, as we start to wind this down in the next few minutes, let me throw one more thing out there.
• 27:41
  SPEAKER_00: This is gonna be hypothetical.
• 27:43
  SPEAKER_00: It's actually not hypothetical, but I say hypothetical in air quotes because I'm I'm gonna talk about somebody, but they will remain nameless.
• 27:51
  SPEAKER_00: So I have a friend who I have talked to about maybe some better ways to use Facebook, and um, they post a lot of content, and every time that he makes a post, it will be literally like several paragraphs worth of text, but it's all in just one huge block paragraph of text.
• 28:07
  SPEAKER_00: Talks about his his business, things that he's learning, and it's actually really, really good content.
• 28:13
  SPEAKER_00: Are there some ways that someone like him could break that up into more bite-sized chunks and get more value out of like a page-long worth sort of rambling post about something?
• 28:27
  SPEAKER_00: Is there a more intelligent way that we can use social media to break up big chunks of text like that into bite-sized content?
• 28:35
  SPEAKER_02: Sure.
• 28:36
  SPEAKER_02: Some people do like long form posts, just these long paragraphs or a lot of information.
• 28:43
  SPEAKER_02: Not a lot of people do.
• 28:45
  SPEAKER_02: What can be helpful if someone does want to put a lot of text inside a post is to break it up into little pieces.
• 28:55
  SPEAKER_02: So the first paragraph, two or three sentences, break into another paragraph and break it up that way.
• 29:02
  SPEAKER_02: If what I would recommend doing, maybe instead of that, is look at the whole long thing and break it up into a few different posts.
• 29:12
  SPEAKER_02: It could be social media posts, it could be on the same day, it could be throughout the week, but that is what's going to help with we as humans have a horrible attention span.
• 29:25
  SPEAKER_00: Wait, what?
• 29:25
  SPEAKER_00: And wait a minute.
• 29:26
  SPEAKER_02: Who are you?
• 29:27
  SPEAKER_02: No, so we're distracted and we're we're a little bit self-absorbed.
• 29:32
  SPEAKER_02: And so when we see this long piece of content, we're like, dude, what I I don't care that much.
• 29:37
  SPEAKER_02: And then we move on.
• 29:39
  SPEAKER_02: And that's not the case with everyone, but with a lot of people on social media, they want to see the major point and then move on.
• 29:47
  SPEAKER_00: Yeah, that is really, really true.
• 29:49
  SPEAKER_00: That those little chunks of content can be really, really powerful.
• 29:53
  SPEAKER_00: Much more powerful than big long chunks, I think.
• 29:56
  SPEAKER_00: For sure.
• 29:56
  SPEAKER_02: Yes, absolutely.
• 29:58
  SPEAKER_00: Because we do have those short attention spans.
• 30:01
  SPEAKER_00: Well, Trisha, I know you have something for our listeners.
• 30:04
  SPEAKER_00: Uh, can you talk a little bit about what that is and how they can access it?
• 30:08
  SPEAKER_02: Yeah, absolutely.
• 30:10
  SPEAKER_02: I have a guide that addresses just some of the mistakes that entrepreneurs at small businesses make on social media and and how to do it right.
• 30:20
  SPEAKER_02: And so it's five mistakes entrepreneurs make with their social media and how to do it right.
• 30:26
  SPEAKER_02: So um, you can go ahead and you can put the link in the podcast notes, it'll be there.
• 30:31
  SPEAKER_02: And um, just just a way.
• 30:33
  SPEAKER_02: I want to serve your listeners and as a thank you.
• 30:36
  SPEAKER_00: Awesome.
• 30:36
  SPEAKER_00: Yeah, I'll have the link to that in the show notes.
• 30:38
  SPEAKER_00: And I can't wait to look at that myself because I feel like I need a lot of help with this area.
• 30:44
  SPEAKER_00: So if I do, I know other people do as well.
• 30:47
  SPEAKER_00: Um, so I'm really grateful that you have taken the time to share with us some some knowledge and wisdom today.
• 30:52
  SPEAKER_00: So thanks so much.
• 30:53
  SPEAKER_00: And I I just appreciate your giving spirit.
• 30:56
  SPEAKER_00: Like in both of us are in uh Vincent Puglisi's Total Life Freedom community, and um I've just been really impressed with your positivity and your giving spirit and your knowledge and just your willingness to serve and help people.
• 31:09
  SPEAKER_00: That's seems like it's becoming increasingly rare these days.
• 31:12
  SPEAKER_00: So I really appreciate not just your knowledge, but you as a person as well.
• 31:17
  SPEAKER_01: Oh, well, thank you.
• 31:18
  SPEAKER_00: Awesome.
• 31:19
  SPEAKER_00: Well, Trisha, thanks again so much, and I appreciate you taking time to do this.
• 31:22
  SPEAKER_01: Great.
• 31:23
  SPEAKER_01: Thanks, Kent.
• 31:24
  SPEAKER_00: Hey, I hope you enjoyed my conversation with Trisha.
• 31:27
  SPEAKER_00: I know I learned a ton from her, and it was honestly hard to boil it down to just three takeaways, but I'm gonna give it my best shot.
• 31:34
  SPEAKER_00: So here we go.
• 31:35
  SPEAKER_00: Takeaway number one, repurpose your content.
• 31:39
  SPEAKER_00: Now, we just talked about this on the previous episode, number 129, so I'm really glad we brought it up again in this conversation.
• 31:46
  SPEAKER_00: I'd recommend you go back and listen to that episode for ten ways to repurpose your content.
• 31:51
  SPEAKER_00: I'm not gonna review all that here, but the short story is that you can take the same content and use it different places, such as on social media, in a book chapter, a speech or a presentation, podcast, and so forth.
• 32:05
  SPEAKER_00: You can reach far more people because different people hang out on different platforms.
• 32:10
  SPEAKER_00: So there's no reason to create something once and leave it in just one place.
• 32:13
  SPEAKER_00: You can repurpose it for different platforms and different audiences.
• 32:17
  SPEAKER_00: Takeaway number two, beware of the curse of knowledge.
• 32:22
  SPEAKER_00: You know, it's a blessing to have knowledge in a specific area, and in fact, that's a must in today's world, but it can also be a curse because we forget what it's like to be a beginner.
• 32:32
  SPEAKER_00: And this happened to me recently, in fact.
• 32:34
  SPEAKER_00: Someone commented that when I used to have an ad for convert kit here on the podcast, that's my email marketing service.
• 32:41
  SPEAKER_00: I thought it was pretty clear what I was talking about.
• 32:43
  SPEAKER_00: I thought my ad copy was really clear and pretty pretty simple and pretty basic, but when they said they had no idea what I was talking about when they listened to the ad, it occurred to me that I was suffering from the curse of knowledge.
• 32:58
  SPEAKER_00: I thought I was being clear, but I really was not being clear.
• 33:01
  SPEAKER_00: We're all prone to do that because we all have these specific realms of knowledge where we can go very deep very quickly.
• 33:08
  SPEAKER_00: We've been interfacing with that topic or with that subject for a long time.
• 33:12
  SPEAKER_00: And whenever we talk about it, we tend to bring out all of our knowledge with that area.
• 33:17
  SPEAKER_00: But for people who don't know anything about that area or about that subject, sometimes they're just confused because they have no idea what we're talking about.
• 33:24
  SPEAKER_00: So remember that not everybody knows what you know about your specialties.
• 33:30
  SPEAKER_00: Make sure that your communication is clear and that you explain the principles of whatever your topic is to people who aren't familiar with your sphere of knowledge.
• 33:38
  SPEAKER_00: Explain things clear, explain things concisely, and explain things simply.
• 33:44
  SPEAKER_00: Number three, don't overshare your own content.
• 33:48
  SPEAKER_00: Now this one is tricky because we all create content and we want other people to read and to share it.
• 33:53
  SPEAKER_00: But we could definitely overdo it.
• 33:56
  SPEAKER_00: We've all seen people who just constantly share their own stuff, whether it's blog post or podcast, or maybe they just had a book release and you know every five minutes they're pumping out a post about their book release or whatever it is.
• 34:07
  SPEAKER_00: And those same people will never comment on other people's posts or share other people's stuff.
• 34:12
  SPEAKER_00: We've all seen people like that.
• 34:14
  SPEAKER_00: So the key here is to follow the golden rule.
• 34:17
  SPEAKER_00: Do unto others as you'd have them do unto you.
• 34:20
  SPEAKER_00: I want people to like my stuff.
• 34:22
  SPEAKER_00: I want people to share my stuff, so I know I need to be doing that for other people.
• 34:26
  SPEAKER_00: Now it doesn't mean we never share our own stuff, it just means that when we're on social media, we're there primarily to give, to serve, to encourage, to support, and to share, and all those kinds of things that we want other people to be doing to us.
• 34:41
  SPEAKER_00: Remember that online relationships function just like real life relationships.
• 34:46
  SPEAKER_00: Everybody loves people who show up and they're generous and they're giving.
• 34:50
  SPEAKER_00: The very best marketing that you and I can do is establishing good relationships where people know us as giving and they know us as generous and positive.
• 35:00
  SPEAKER_00: Well, hey guys, those are my thoughts, but I'd love to hear what you think about this episode.
• 35:05
  SPEAKER_00: What are some tips that you have for marketing your writing or your business on social media?
• 35:10
  SPEAKER_00: I'd love to hear your thoughts, and you can do that by going to KentSanders.net slash one three zero and letting me know your thoughts.
• 35:18
  SPEAKER_00: Again, that's KentSanders.net slash one three zero.
• 35:22
  SPEAKER_00: And that's also where you will find the show notes and the links for this episode.
• 35:26
  SPEAKER_00: I want to give a huge thanks to Trisha Prouse for making time to do this episode.
• 35:30
  SPEAKER_00: Make sure that you grab her download, which is Five Mistakes Entrepreneurs Make With Their Social Media and How to Do It Right.
• 35:37
  SPEAKER_00: You can find that at TrishaPruz.com slash five mistakes.
• 35:42
  SPEAKER_00: That's the number five mistakes.
• 35:44
  SPEAKER_00: And the way you spell her name is T-R-I-C-I-A-P-R-U-E-S dot com slash the number five mistakes.
• 35:53
  SPEAKER_00: Make sure and grab that because it's a really good download that you will not want to miss.
• 35:58
  SPEAKER_00: Hey, before I sign off here, here's a preview of what's coming up next on the next couple of episodes.
• 36:04
  SPEAKER_00: On episode 131, we're going to be talking about some rules for writing effective emails.
• 36:09
  SPEAKER_00: We all send a ton of email on pretty much a daily basis, so how can we do that better?
• 36:14
  SPEAKER_00: And then on episode number 132, we're going to be talking about how to redefine your success so that you're always winning.
• 36:22
  SPEAKER_00: And once again, here's a reminder to complete the writing survey.
• 36:25
  SPEAKER_00: Just go to kent sanders.net slash survey, take the 60-second survey, and let me know some ways that I can help you this year.
• 36:33
  SPEAKER_00: Alright, that is it for this episode.
• 36:35
  SPEAKER_00: Thank you so much for listening.
• 36:37
  SPEAKER_00: Until next time, remember that your writing has the power to change people's lives.
• 36:41
  SPEAKER_00: I'll see you in the next episode.