How Founders Focus on Sales in the Wrong Place (Rick Brown) | 387

Think Mastery with Dr. Yishai · Oct 29, 2026 · 43m

You take the client call yourself.

Your team could run it. You take it anyway, because that's the room where the win is yours.

It feels great to nail it. Next time, they wait for you. Then the next decision waits for you, and the one after that.

While the strategy sits where you left it.

You keep falling behind.

It's almost like we keep investing where we can see the win, not where it gets made.

Rick Brown runs MarketStorm. When a buyer is still thinking over a new truck or a new roof, before they are actively searching, his clients are already there. His first client tested it with 2% of his…