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How Brands Use Memes for Viral Marketing Success
In this episode, Lucas and Luna explore how brands like Wendy's and Duolingo use memes to drive engagement and build cultural relevance. They break down the key principles: speed, context, and risk tolerance. Lucas explains the 'meme marketing playbook' with examples from the past year, including a fast-food chain's now-famous clapback that generated 5 million impressions in 24 hours. Luna challenges the sustainability of meme-driven growth and asks whether it dilutes brand identity. They discuss metrics like share of voice, engagement rate, and earned media value. The…
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