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AI Is Creating a Generation of Fake Experts · Social Proof Podcast

0:00
[SPEAKER_02]: with so many people making AI videos and copy and paste content, are we about to see a mass return of experts?
0:06
[SPEAKER_02]: We're about to see a mass return of experts because you can be whoever you wanna be with AI.
0:10
[SPEAKER_00]: Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha
0:25
[SPEAKER_02]: I have seen his content.
0:27
[SPEAKER_00]: Oh my gosh, he's the goat.
0:29
[SPEAKER_00]: His stuff is so, it's not the traditional, like whatever people are trending, he'll take a classic something like, I don't know.
0:41
[SPEAKER_00]: I don't remember that video where the kid, the bigger kid was on the bike or no, no, no.
0:48
[SPEAKER_00]: It was a bigger kid and a skin of your life skin kid and he was like, push him all the bike and he was about to fight and the life skin kid gets his bike in the heavy set kid.
0:57
[SPEAKER_00]: He wasn't in it.
0:58
[SPEAKER_00]: No, it was just, it was just a random video that's circulated.
1:01
[SPEAKER_00]: And he had to, and he's, these little kids that are cussing.
1:04
[SPEAKER_00]: He's like,
1:11
[SPEAKER_00]: Using those exact kids with AI, our money rolled a clip.
1:17
[SPEAKER_01]: Man, I'm telling you, it's always something to do.
1:20
[SPEAKER_01]: Boy, talk big when everybody around, they're when it's time to actually handle business, so that you got every excuse in the world.
1:26
[SPEAKER_01]: I'm tired of that, man.
1:28
[SPEAKER_00]: Well, first of all, what are you trying to do?
1:30
[SPEAKER_01]: Man, I'm trying to get some money.
1:31
[SPEAKER_01]: All we got to do is stand out on the corner and go play for a basketball team and get donations.
1:35
[SPEAKER_01]: That's how everybody else eats.
1:37
[SPEAKER_00]: It was fire.
1:40
[SPEAKER_00]: But that's the type of concepts, because I watched the whole thing, and it felt like I was just watching the movie, but it was him educating the kids what I had to go get to the money.
1:51
[SPEAKER_00]: It was unique, and it was innovative.
1:55
[SPEAKER_00]: But there's so many people that's just doing it, like the follow the trend that people are doing.
2:01
[SPEAKER_01]: Yeah.
2:01
[SPEAKER_00]: And I think maybe the early adopters that people just following the trend, it works mildly.
2:06
[SPEAKER_00]: But then there's going to be a wave of people doing the AI stuff and it just doesn't work unfortunately.
2:11
[SPEAKER_02]: There's going to be a wave of people who are doing, you mean the copy and paste of the AI and the experts who are doing it.
2:18
[SPEAKER_02]: And that's when it's water down.
2:20
[SPEAKER_02]: And that's
2:23
[SPEAKER_02]: are experts rising to the top because of AI or are they crawling to the top again because of AI?
2:36
[SPEAKER_00]: I think people get tired of AI.
2:38
[SPEAKER_00]: Not the whole thing.
2:39
[SPEAKER_00]: I don't think AI is like going out.
2:41
[SPEAKER_00]: It's only going to get more adopted.
2:44
[SPEAKER_00]: But I do believe people have it's like is that real or not?
2:51
[SPEAKER_00]: But you know what, maybe it doesn't because people may start getting used to an edge to be the form of entertainment.
3:02
[SPEAKER_02]: It'll be the form of it.
3:04
[SPEAKER_02]: So how?
3:06
[SPEAKER_02]: To your point about people just getting used to that type of entertainment, let's think about cartoons.
3:12
[SPEAKER_02]: People have watched cartoons, which has been like some type of, we didn't call it AI, but it's animation, right?
3:19
[SPEAKER_02]: Which they can make AI look like animation and I know that there are movies for grown people that are animated.
3:28
[SPEAKER_02]: So could we just use that part of our brain to process and say, you know what, well, this kind of feels real.
3:34
[SPEAKER_02]: I see people who are making skits with Drusky.
3:37
[SPEAKER_02]: Yeah.
3:38
[SPEAKER_02]: Yeah.
3:38
[SPEAKER_00]: Can I sit on?
3:40
[SPEAKER_02]: That's what I was thinking.
3:41
[SPEAKER_02]: Like I saw somebody thanking somebody for making their video of him and Drusky.
3:48
[SPEAKER_02]: So I saw one person doing it.
3:51
[SPEAKER_02]: And I thought, oh, wow, they must have this really cool relationship where they're putting some type of plants together, where they're going to leverage AI and
3:59
[SPEAKER_02]: financial industry space.
4:01
[SPEAKER_02]: But then I saw like in our thread, our community that our group that we have on Instagram, I saw somebody else literally just yesterday saying, hey, I wanna shout out such and such for making my videos with Drewski and this was a completely different person.
4:15
[SPEAKER_02]: So I'm like, oh, well, the first person that I saw must be doing the same thing.
4:20
[SPEAKER_02]: And then I started to think, can you be sued for that?
4:26
[SPEAKER_00]: If I was Drew ski, I would be mildly upset, like you're using my likeness for your own brand building.
4:36
[SPEAKER_02]: Mm-hmm.
4:38
[SPEAKER_00]: Yeah, I would imagine he could take some action, but I mean, what type of legal action you'll take?
4:43
[SPEAKER_02]: So to that point, you know, I reached out to an attorney a couple of months ago because my voice is all over the internet.
4:51
[SPEAKER_02]: They have thought it out my voice or sure and someone a few months back sent me two of the AI platforms She created a video and she said I selected black female voice and she said when I heard it It's you
5:08
[SPEAKER_02]: So I wanted to come to you before I post this video to make sure you like the video of me using your voice.
5:15
[SPEAKER_02]: I said, I love your video, the video is great.
5:18
[SPEAKER_02]: But where'd you get my voice from because I did not authorize this?
5:22
[SPEAKER_02]: And she sent me the platforms as something that has to be wildly popular.
5:26
[SPEAKER_02]: I don't remember it's in the conversation.
5:29
[SPEAKER_02]: And I screenshot that and sent it to an attorney.
5:32
[SPEAKER_02]: And the attorney told me that we could proceed
5:38
[SPEAKER_02]: but it's very difficult to prove that my voice is my voice, because people can have similar voices.
5:45
[SPEAKER_00]: Correct.
5:47
[SPEAKER_02]: Now, I believe that I have a very distinct voice.
5:50
[SPEAKER_02]: So much so that I have way more than a thousand people who have told me, Donnie, this is your voice.
5:56
[SPEAKER_02]: So there has to be some distinction there.
5:59
[SPEAKER_02]: You can't use Beyonce's legs and an advertisement and not get sued.
6:04
[SPEAKER_02]: can't be on say, prove that her legs are her legs.
6:07
[SPEAKER_02]: There are no identifying marks, but can she say, those are my legs and prove it?
6:11
[SPEAKER_02]: Can I say that that's my voice?
6:13
[SPEAKER_02]: So there's an attorney Justin Miller shout out to Justin Miller, who I saw, I saw somebody collaborated with him in a post about his likeness being used.
6:26
[SPEAKER_02]: And he said, got my attorney Justin Miller on it about my likeness being used.
6:30
[SPEAKER_02]: And it was through some kind of like AI.
6:32
[SPEAKER_02]: And so I commented on it and I said, hold up, I'm entering the chat here because my voice has been been being used now for like over a year.
6:41
[SPEAKER_02]: Maybe two years that I can remember, um, like a lot, like it's all over the internet.
6:48
[SPEAKER_02]: And I said, but an attorney told me that I don't really have a strong case.
6:53
[SPEAKER_02]: And he said, no, they got to pay you for that.
6:55
[SPEAKER_02]: So I need to sit down and have a consultation.
6:59
[SPEAKER_02]: We're just in to see how could I even be compensated for that?
7:04
[SPEAKER_02]: What do I need to prove like the thousands of videos that I have on the internet?
7:08
[SPEAKER_00]: Yeah, but who are you sewing?
7:11
[SPEAKER_02]: I would imagine that because it's programmed in a couple of AI platforms, I'm suing the AI platform.
7:18
[SPEAKER_00]: It's who?
7:19
[SPEAKER_02]: Could I get bread?
7:20
[SPEAKER_00]: Which one though?
7:22
[SPEAKER_02]: I have to go, they're not like ChadGPT and Claude, there's something else I don't know.
7:27
[SPEAKER_02]: It's whoever's a, you know, letting you do these videos is one of those.
7:31
[SPEAKER_00]: Yeah.
7:33
[SPEAKER_00]: I mean, I think it's quite a fight.
7:35
[SPEAKER_00]: I think it's quite a fight.
7:37
[SPEAKER_02]: That's what the first attorney said.
7:39
[SPEAKER_00]: And plus, it's going to be an expensive fight for maybe no real resolve.
7:47
[SPEAKER_02]: That's what the first attorney said.
7:50
[SPEAKER_02]: Justin Miller is really good, though.
7:52
[SPEAKER_02]: He's a part of that team.
7:54
[SPEAKER_02]: Stewart say Simmons got a hope I didn't Stewart Miller.
8:01
[SPEAKER_02]: They represent so many of the, they have so many divisions, personal injury.
8:08
[SPEAKER_02]: They handle so many civil rights cases.
8:10
[SPEAKER_02]: They've taken on some of the most popular cases and won a gotten major settlements.
8:15
[SPEAKER_02]: So I kind of like, what's up, Justin?
8:17
[SPEAKER_00]: The question is, what's the retainer?
8:21
[SPEAKER_00]: Because I got to put a lot of man hours into finding, because it could be AI generating the voice or did the company pick your voice and say, oh, don't you think she has the perfect voice?
8:36
[SPEAKER_00]: Let me put it in here.
8:36
[SPEAKER_00]: Or is it being synthesized some way?
8:39
[SPEAKER_02]: I, or have enough people upload it, something like content or something.
8:47
[SPEAKER_02]: Like, there are, I've learned that people will take your courses and your videos and upload your stuff to train their chat GPT, right?
8:55
[SPEAKER_02]: So, is that happening to where it's like, oh, we've got thousands of pieces of content on the internet.
9:02
[SPEAKER_02]: I do give really good information and maybe people, there's maybe enough people upload it some content.
9:09
[SPEAKER_02]: Like, where the AI platform get my voice?
9:11
[SPEAKER_02]: These are probably people somewhere over in
9:15
[SPEAKER_02]: some parts of China, places like, where would they just get my voice?
9:20
[SPEAKER_00]: Yeah, I think it's a fight.
9:23
[SPEAKER_00]: It's going to be a very, very difficult fight.
9:26
[SPEAKER_00]: So let's say for instance, you generate some sort of AI video, right?
9:30
[SPEAKER_00]: You do the AI video.
9:32
[SPEAKER_00]: And a person in the video has a strong resemblance to a real person.
9:38
[SPEAKER_02]: Yes.
9:39
[SPEAKER_00]: Who do you sue?
9:41
[SPEAKER_02]: Who do you sue?
9:42
[SPEAKER_02]: So if I generate the video,
9:46
[SPEAKER_02]: And I upload a photo and say make a video in this likeness.
9:52
[SPEAKER_02]: I would imagine that I can be sued.
9:55
[SPEAKER_02]: And maybe there's something where the platform can be sued because they didn't verify or whatever.
10:02
[SPEAKER_02]: I don't know.
10:03
[SPEAKER_02]: But I would imagine that first, I am the one who has given the instruction to plagiarize.
10:08
[SPEAKER_02]: Would it be any different than me taking a book?
10:12
[SPEAKER_02]: and assigning it to my VA and saying right a book in this likeness and they copy it and it's very similar copy the same thing.
10:21
[SPEAKER_02]: They copy it to the point where there's there's a claim a copy right claim.
10:26
[SPEAKER_02]: This is easily, easily plagiarism, is it any different?
10:30
[SPEAKER_00]: Yeah, that's a lot different because that's different.
10:32
[SPEAKER_00]: Because that's an intellectual property.
10:34
[SPEAKER_00]: That's my thought process.
10:35
[SPEAKER_02]: Is my face not intellectual property?
10:38
[SPEAKER_00]: No, it's not.
10:40
[SPEAKER_00]: It's not an intellectual property.
10:42
[SPEAKER_02]: Well, it's not intellectual property, but it's not, is it not my asset?
10:47
[SPEAKER_02]: My likeness that belongs to
10:49
[SPEAKER_02]: Do I not have a claim on my own face, my own voice, my own fingers, my own toes?
10:54
[SPEAKER_00]: Here's a couple of points.
10:56
[SPEAKER_00]: One, it could sound really similar, but when you compare them and whatever they put it through, it might be slightly different, which means it's not the same thing.
11:05
[SPEAKER_00]: Or I see something that's AI that is my face, but it's not 100% my face, because I've seen people in real life that look like me.
11:16
[SPEAKER_00]: And I can't I can't sue that person.
11:18
[SPEAKER_00]: So is the AI me or is the AI the person?
11:21
[SPEAKER_00]: It looks I saw this picture of The rock and his guy.
11:28
[SPEAKER_00]: I thought the guy was the rock
11:30
[SPEAKER_00]: and the rock was sitting down the guy standing up.
11:33
[SPEAKER_00]: He looked just like the rock.
11:34
[SPEAKER_00]: I'm talking about, I was looking like, I don't know what that, is that AI, is it?
11:38
[SPEAKER_00]: It looked the same.
11:39
[SPEAKER_02]: Yeah, I mean, that's the AI.
11:40
[SPEAKER_02]: I thought we'll get angry.
11:41
[SPEAKER_00]: Which one is which?
11:42
[SPEAKER_02]: Yeah.
11:43
[SPEAKER_00]: And if I didn't make any money off of it, you're gonna sue me for what?
11:47
[SPEAKER_02]: Let's see.
11:48
[SPEAKER_02]: Chad, act as an attorney with more than 20 years the experience,
11:55
[SPEAKER_02]: Uh, the attorney that was specialized in intellectual property using a person's likeness.
12:01
[SPEAKER_02]: I have a situation where my voice has obviously been programmed in a couple of a couple of AI platforms and being offered as black female voice.
12:13
[SPEAKER_02]: So there are literally thousands of videos on the internet right now, where creators are creating their content, but using my voice in these AI platforms.
12:24
[SPEAKER_02]: do I have a case to sue for the use of my voice?
12:30
[SPEAKER_02]: And if so, who would I sue?
12:40
[SPEAKER_02]: Thinking is going to come up with an answer here and it's trying, okay, let's see, it says
12:52
[SPEAKER_02]: Yes, potentially, that were potential.
12:55
[SPEAKER_00]: That whole potentially thing.
12:57
[SPEAKER_02]: The fact pattern, you may have a real case, depending on what the platforms actually did to create that voice model.
13:06
[SPEAKER_02]: I'm not your attorney, and this isn't legal advice, but if I were evaluating this as an IP right of publicity lawyer, I would treat it as a potential voice misappropriation, right of publicity case first, not primarily a copyright case.
13:21
[SPEAKER_02]: The biggest distinction is, well, Chad, I was just saying act like an attorney who works in that area.
13:28
[SPEAKER_02]: If the AI company merely created a generic black female voice that happens to resemble you, that's a harder case.
13:35
[SPEAKER_02]: But if they trained on your recordings deliberately cloned your voice or created a voice that is recognisably and identifiably yours without permission, your position gets substantially stronger.
13:47
[SPEAKER_02]: Courts have recognized for decades
13:50
[SPEAKER_02]: a distinctive voice can be part of a person's protectable identity.
13:53
[SPEAKER_02]: And mittler versus four, the Ninth Circuit held that deliberately imitating bet millers, bet mittlers, distinctive voice to sell a product could constitute misappropriation, even though the defendants had not literally used her recording.
14:07
[SPEAKER_02]: The court famously recognized that a voice can be as personal and distinctive as a face.
14:14
[SPEAKER_02]: Because you're in Georgia,
14:16
[SPEAKER_02]: I would investigate Georgia's rights.
14:18
[SPEAKER_02]: Okay, hold on.
14:19
[SPEAKER_02]: So what if I've now had at least a thousand people DM me on the internet from followers to people who don't follow me.
14:29
[SPEAKER_02]: One thousand, it happens every day.
14:30
[SPEAKER_02]: I can pull up the amps right now.
14:32
[SPEAKER_01]: That was.
14:32
[SPEAKER_02]: What if I've had at least a thousand people send you something that says, hey, isn't this your voice?
14:40
[SPEAKER_02]: like legitimately at least a thousand, almost every day, I get a message from somebody that says hey, isn't this your voice?
14:48
[SPEAKER_02]: Okay, that makes your fact pattern meaningfully stronger.
14:51
[SPEAKER_02]: A thousand unsolicited DMs from both followers and non-filer words saying some version of, isn't this your voice goes directly to one of the most important factual questions in a voice misappropriation case.
15:04
[SPEAKER_02]: Is this voice identifiable as you?
15:07
[SPEAKER_02]: And that matters a lot, one more thing.
15:09
[SPEAKER_02]: And weights versus free delay.
15:11
[SPEAKER_02]: The court specifically discussed the distinctiveness of time, weights, voice, and evidence of actual confusion about whether he was the person performing in the commercial.
15:21
[SPEAKER_02]: The ninth circuit held that false endorsement claims can be based on unauthorized imitation of a distinctive voice when ordinary consumers could be confused about whether the person endorsed or participated in the product.
15:36
[SPEAKER_00]: Here's why I think it's challenging because most of the people that are using it aren't using it to sell a product specifically for your voice based on your brand if you're if you're jazzy.
15:52
[SPEAKER_00]: And this thing is going around and it's Jay Z's voice.
15:56
[SPEAKER_00]: I think it's an even stronger case because there's a international like, there's a brand that's super recognizable.
16:07
[SPEAKER_00]: right?
16:08
[SPEAKER_00]: And that platform is trying to use this celebrities endorsement, which is the same thing as I guess the Drew ski thing and less people are creating it themselves.
16:20
[SPEAKER_00]: That's why it's just so weird because most of the people using it aren't using it to sell something.
16:26
[SPEAKER_00]: That's why I'm my question.
16:27
[SPEAKER_02]: My voice.
16:28
[SPEAKER_02]: But what I'm saying is coaching.
16:30
[SPEAKER_00]: What I'm saying is, but you're not trying to say, I'm Donnie Wiggins.
16:33
[SPEAKER_02]: No, no, no, no, no, they're not doing that.
16:35
[SPEAKER_02]: And even like in the Frito Lake case, they weren't saying that they were Tom Wiggins.
16:38
[SPEAKER_02]: They just use a voice that sounds like Tom's in the bit Miller case.
16:41
[SPEAKER_02]: They use a voice that sounds like her.
16:44
[SPEAKER_02]: They weren't trying to...
16:46
[SPEAKER_02]: felt it as her it was a different person may have been though.
16:50
[SPEAKER_02]: Maybe, but maybe they're also using my well, who knows.
16:55
[SPEAKER_00]: That's my question.
16:57
[SPEAKER_00]: Who do you sue?
16:58
[SPEAKER_00]: Who do you go after?
17:01
[SPEAKER_00]: uncovering who to go after.
17:02
[SPEAKER_02]: Well, I wouldn't even want to go after the creator because I sincerely don't believe they most of these people don't even know who I am.
17:11
[SPEAKER_00]: Yeah.
17:12
[SPEAKER_02]: I don't believe that anybody is like, oh, let me use Donnie's voice.
17:17
[SPEAKER_02]: My voice is good.
17:18
[SPEAKER_02]: It's unique.
17:19
[SPEAKER_02]: It's an authoritative voice for sure.
17:21
[SPEAKER_02]: But I don't think the creator is attention to do that.
17:25
[SPEAKER_02]: I think the platform
17:29
[SPEAKER_02]: the subscription that they've been offered.
17:31
[SPEAKER_02]: Like this is a selection.
17:33
[SPEAKER_02]: It's like going to Canva and using a photo that Canva says is a stock photo that's included in your subscription.
17:40
[SPEAKER_02]: But then an artist comes and says, no, that's my photo.
17:43
[SPEAKER_02]: They rip me off, who do they sue?
17:45
[SPEAKER_02]: Well, we know that in a very lawsuit-friendly society, both people will probably get sued.
17:53
[SPEAKER_02]: The user and the offer of the service or of the picture.
17:57
[SPEAKER_02]: who would win, who would have a case, who knows, who you'd have a case against.
18:01
[SPEAKER_02]: I'm not sure, but you can sue whoever you want.
18:06
[SPEAKER_00]: And I know attorney, I'm just based on experience of like just being 41 years old.
18:13
[SPEAKER_00]: I, and I don't know if this is true or not.
18:15
[SPEAKER_00]: But I think,
18:17
[SPEAKER_02]: So the truth of the matter is, we're here to shoot an ad, and we can talk all about how we've made multiple seven figures.
18:23
[SPEAKER_02]: We can talk all about how we've helped other people make multiple seven figures.
18:27
[SPEAKER_02]: We can talk about how we can give thousands of people in a room to talk about entrepreneurship.
18:33
[SPEAKER_02]: We can talk about how we create viral moments all the time.
18:35
[SPEAKER_02]: We could do all those things if we were sitting here to create an ad in the regular format.
18:40
[SPEAKER_02]: But the truth of the matter is, we just want to invite you into our circle.
18:44
[SPEAKER_00]: while when you want to be in a circle of people with proven success and other people that are in this circle that can really help elevate your game.
18:51
[SPEAKER_00]: It's not always about the coaches, it's about the community, but we have them both.
18:56
[SPEAKER_02]: Next level.
18:57
[SPEAKER_02]: So here's the thing, we have an opportunity that we're extending to you right now.
19:00
[SPEAKER_02]: We're inviting you into our circle because I know you're tired of complaining and that you don't have anybody to talk to.
19:06
[SPEAKER_02]: I know you were tired of complaining about being the smartest person in your room.
19:10
[SPEAKER_02]: And I know you're really sick of not having anybody the bounce ideas off of.
19:14
[SPEAKER_02]: We can fix that.
19:15
[SPEAKER_00]: Fix it.
19:16
[SPEAKER_00]: We can fix it.
19:17
[SPEAKER_00]: You can't fix it on your own, stop coaching, you need a coach that can coach you to see how you're playing on the field.
19:23
[SPEAKER_00]: So we're going to invite you to stop delaying, stop procrastinating, and be a part of a community that cares about you and can get you to that next level, okay?
19:33
[SPEAKER_00]: You delay long enough, and make a comment below if you are a procrastinator historically, but today you're about to take action, click the link right now, join Donnie and I.
19:43
[SPEAKER_00]: Thank you.
19:43
[SPEAKER_02]: Social Food Circle.
19:50
[SPEAKER_00]: In some cases, you would also have to prove that this is done significant damage to your brand too, right?
19:58
[SPEAKER_00]: Like even when someone makes up a false narrative or something like that, somebody can say something bad to you, but if it doesn't, or say something bad about you, and it could not be true, I don't know.
20:11
[SPEAKER_00]: But I think you have to prove that there's been some sort of damage to your brand.
20:18
[SPEAKER_00]: What is like four five, it's just like Amy.
20:20
[SPEAKER_00]: Amy said it's like four or five things that have to be covered even when somebody, let's say, for instance, I come on here and I start talking bad about you.
20:31
[SPEAKER_00]: You can't necessarily, you can send me a season to see this, but it won't mean anything unless what I'm saying touches like all four or five areas.
20:41
[SPEAKER_00]: One, you have to prove significant loss or something like that, or then you've got to prove something to your brain and then you've got to prove that it's unequivocally true.
20:48
[SPEAKER_00]: And then you've got to prove that they intentionally meant the mean you harm.
20:52
[SPEAKER_00]: It's like four or five different areas.
20:54
[SPEAKER_00]: So it's like,
21:01
[SPEAKER_02]: That if it is my voice and because I am a speaker, I am a coach, I use my voice Internet globally.
21:12
[SPEAKER_02]: I think if those things were true, I could easily prove how it would be damaging But is it is it a case in the first place is the question and then if it is a case, I can easily prove how Know the use of my voice on these strange opinions that are not mine could be damaging to my brand
21:30
[SPEAKER_02]: Imagine a person who's blind hearing this content and they think it's the person Donnie Williams that they've been following the whole time and then this person says something outlandish completely in opposition to the things that I teach in practice.
21:45
[SPEAKER_02]: Who's to say that that person doesn't associate it with me, and now certainly they no longer want to do business with me.
21:49
[SPEAKER_00]: Yeah, but what asked the point, it could cause damage.
21:54
[SPEAKER_00]: Yeah.
21:54
[SPEAKER_00]: And I think, I think, again, y'all.
21:56
[SPEAKER_00]: I don't, I don't know if it's to be true.
21:58
[SPEAKER_00]: You have to prove that it did cause damage or cause some sort of loss to your brain.
22:05
[SPEAKER_02]: Or could cause.
22:06
[SPEAKER_00]: No, no, no.
22:07
[SPEAKER_00]: It did.
22:08
[SPEAKER_00]: From my understanding.
22:09
[SPEAKER_02]: I don't know that you have to prove that it.
22:11
[SPEAKER_02]: did already like if you catch it before it has the ability to I think that's the whole point of like a season to this and hey stop this before I have to sue you.
22:21
[SPEAKER_00]: Hmm, let me ask Chad real quick because I and I just remember I was talking to Amy and she was like She's been in these situations obviously just internet this person is talking bad in attacking this person's brand You could send them a cease of disses and you could sue them, but For you to win the case.
22:43
[SPEAKER_00]: It's like a couple different areas the whole Tasha K and Cardi B thing
22:48
[SPEAKER_00]: Cardi proved that it damaged her brand.
22:51
[SPEAKER_00]: So, let me ask real quick.
22:54
[SPEAKER_00]: Hey, chat, if someone's talking bad about me or someone's saying something on the internet, what are the areas that have to prove for me to have a strong case to sue someone for brand reputation damage?
23:14
[SPEAKER_00]: She was like, it'd just be so difficult, some thought, like, and there's, as a member's conversation, it'd be so difficult and not worth it to go after people, because essentially we're not gonna win if it didn't significantly cause some sort of damage.
23:30
[SPEAKER_00]: Um, if you're talking about someone publicly damaging your name or business, the strongest cage usually come down, so a few specific proof buckets, what they said, whether it was false, who heard it, how reckless they were, and what it cost you.
23:44
[SPEAKER_00]: Our friends are on Georgia law.
23:47
[SPEAKER_00]: Um, yes, so, yes, and Georgia brand reputation damage usually isn't its own standalone lawsuit.
23:54
[SPEAKER_00]: the claims are more commonly defamation, libel, slender, and sometimes a tortoise in our appearance with business relationships.
24:05
[SPEAKER_00]: So these are the, oh yes, I think it's the five areas.
24:08
[SPEAKER_00]: They made a factual statement about you.
24:11
[SPEAKER_00]: Um, what you want to prove, be able to prove.
24:15
[SPEAKER_00]: Uh, so if that you can't, so I'm against if they made a factual statement about you.
24:19
[SPEAKER_00]: Hold on.
24:20
[SPEAKER_00]: They made a factual statement about you.
24:21
[SPEAKER_00]: The statement was false.
24:24
[SPEAKER_00]: They published it to other people.
24:28
[SPEAKER_00]: They were legally at fault, it damaged you.
24:30
[SPEAKER_00]: Laws clients canceled speaking engagement.
24:33
[SPEAKER_00]: Sponsors pull out refund requests, lower sales, lost partnerships, reduced business valuation, or people specifically tell you, they stop doing business because of the accusation.
24:46
[SPEAKER_00]: So I think it has to like, you have to prove.
24:48
[SPEAKER_00]: Cause think about all the blogs and headlines and tabloids that talk about celebrities,
24:58
[SPEAKER_00]: They also be sued.
25:00
[SPEAKER_00]: They all should be sued, but it's just hard for them to prove what actually happened as a result of it.
25:09
[SPEAKER_02]: That's applicable to disparaging comments.
25:14
[SPEAKER_02]: But now that I'm thinking about it further, if
25:18
[SPEAKER_02]: Usually for these platforms, in order to access the more premium features, you have to have a subscription.
25:25
[SPEAKER_02]: So then if it is my voice, they are using my voice for commerce.
25:30
[SPEAKER_02]: And that is a clear, give me where's my cut.
25:36
[SPEAKER_00]: But then we have to identify if this is actually your voice.
25:40
[SPEAKER_02]: Hey, listen, I need an attorney take the case to take the case.
25:45
[SPEAKER_02]: Okay, and we'll talk about it on social proof.
25:48
[SPEAKER_02]: I need an attorney who knows how to handle stuff like this.
25:51
[SPEAKER_02]: And knows how to track down all the platforms that's potentially using my voice.
25:57
[SPEAKER_02]: How do we find out like how do we get this information?
25:59
[SPEAKER_02]: We add
26:01
[SPEAKER_02]: I guess the easiest thing to do would be to ask the creators.
26:03
[SPEAKER_02]: I get a video almost every day, but that's how I found the first two platforms was to ask the young lady, well, where'd you get, where'd you make this video at?
26:12
[SPEAKER_02]: And just start from there.
26:13
[SPEAKER_02]: I need somebody who is extremely resourceful, extremely knowledgeable, and extremely eager to help me get to the bottom of it.
26:23
[SPEAKER_02]: I'm in Georgia.
26:24
[SPEAKER_00]: Are you ready to go to Orphorate?
26:26
[SPEAKER_00]: What do you think?
26:29
[SPEAKER_00]: Listen, if you're going to war, I got you back.
26:31
[SPEAKER_02]: If they're using my voice for commerce.
26:34
[SPEAKER_02]: I'm ready to go to war.
26:35
[SPEAKER_00]: Let's go to war.
26:36
[SPEAKER_02]: Let's.
26:37
[SPEAKER_02]: We ready.
26:39
[SPEAKER_02]: You guys are starving.
26:40
[SPEAKER_00]: It seems to be going on.
26:41
[SPEAKER_02]: No, what you say.
26:42
[SPEAKER_02]: Ain't no my plan.
26:45
[SPEAKER_00]: Hey, I was wild, man.
26:47
[SPEAKER_02]: Hey, I was wild, but I mean, there has to be and you know what?
26:54
[SPEAKER_02]: I was about to say that there has to be
26:57
[SPEAKER_02]: some kind of protocol already in place for them to anticipate using somebody's likeness, whether it's their face, their body, their works, or their voice, there has to be protocol, but what if what if the protocol is them assuming that they think that we think that there's protocol in protection in place and nobody's going to sue us.
27:18
[SPEAKER_02]: You know, there are some companies that would rather take the lawsuit because the damages that they have to pay you are so much less than what they stand to gain by doing whatever the offense is.
27:30
[SPEAKER_00]: Yeah, a lot of companies, they got the money, those just bleed you out.
27:33
[SPEAKER_02]: They'll bleed you out.
27:35
[SPEAKER_02]: They'll bleed you out.
27:37
[SPEAKER_02]: They sure enough problem, sue me.
27:38
[SPEAKER_00]: sue me.
27:39
[SPEAKER_02]: Do it.
27:40
[SPEAKER_00]: I got the money, I have the attorneys.
27:42
[SPEAKER_00]: You'll run out, you'll run out of fight before I do.
27:45
[SPEAKER_02]: Mm-hmm.
27:46
[SPEAKER_02]: Dang.
27:50
[SPEAKER_00]: Well, if you guys have some solutions, please put it in the comments.
27:56
[SPEAKER_00]: Even back to your original question, man.
27:59
[SPEAKER_00]: What do we make of the social media AI influence or wave content wave?
28:10
[SPEAKER_02]: Is it high level elite creativity?
28:15
[SPEAKER_02]: or is it cheapening experts?
28:22
[SPEAKER_00]: I think maybe how you use it, how you use it.
28:26
[SPEAKER_02]: Okay.
28:26
[SPEAKER_00]: So, so the video that Ben X made, he's really just given them game on how to get out the streets and make money as young entrepreneurs, which was really entertaining and really dope.
28:42
[SPEAKER_00]: And from what I know about Ben,
28:44
[SPEAKER_00]: That's the game he'll give him real life, because he's been an entrepreneur for a very long time.
28:49
[SPEAKER_00]: He understands it.
28:49
[SPEAKER_02]: Mm-hmm.
28:51
[SPEAKER_00]: Now, I think people that are creating an identity specifically to try to show that you are maybe better than you are.
29:02
[SPEAKER_00]: I think that's when people come with problems, I suppose.
29:07
[SPEAKER_00]: So that one more time when you're positioning like you're better like you're saying I'm an expert in this area because AI is making you an expert.
29:18
[SPEAKER_00]: It's going to be really difficult to stand on that long term because.
29:24
[SPEAKER_00]: It's the AI helped you with this information, not in real time.
29:30
[SPEAKER_00]: So we can make some AI versions of married, marriage, counselor, or, you know, somebody just really going through some real hard times.
29:38
[SPEAKER_00]: And if you don't really understand people, you're really building a business on sand.
29:43
[SPEAKER_02]: But I can't say that.
29:45
[SPEAKER_02]: Could my person just ask AI to help them understand people?
29:50
[SPEAKER_00]: AI is giving you answers, but it doesn't always give them right answer.
29:54
[SPEAKER_02]: Devils advocate here.
29:55
[SPEAKER_00]: Always get, you know, most of the time gives wrong answers.
29:58
[SPEAKER_02]: Devils advocate here could AI give someone enough to build a substantial business.
30:08
[SPEAKER_02]: Jump up for building your personal brand through information for building and a business as an expert in a space could AI give somebody enough information to do that.
30:21
[SPEAKER_00]: I don't think so.
30:24
[SPEAKER_00]: because there's too many variables in situations.
30:26
[SPEAKER_02]: But what if I'm really good at just explaining the variables and the situations?
30:36
[SPEAKER_00]: best to luck.
30:37
[SPEAKER_00]: I don't know.
30:38
[SPEAKER_00]: I don't know.
30:39
[SPEAKER_00]: If you, okay, is there like your calling like a hotline and you asked a question and they're on AI and they get the answer, can that happen?
30:48
[SPEAKER_00]: Yes, and do some people?
30:50
[SPEAKER_00]: I mean, do some people need the person telling them, or did any, I've hasn't really bad people give me good information.
30:59
[SPEAKER_00]: And I took that information and ran with it.
31:06
[SPEAKER_02]: with an air conditioning company.
31:09
[SPEAKER_02]: Right.
31:09
[SPEAKER_02]: And the AC and one of my units has to be replaced.
31:13
[SPEAKER_02]: And so on this sales call, I schedule a call, the company had a book a calendar link and I said, oh, wow, that's cool.
31:20
[SPEAKER_02]: This is what, you know, I think about the information space, the education, the coaching space.
31:26
[SPEAKER_02]: having book of calls, but you don't think about needing an oven, and calling the appliance company in GE has a book of calling.
31:36
[SPEAKER_02]: So this, I was referred to in a condo building, they want you to use similar products, right?
31:45
[SPEAKER_02]: So I'm referred to this HVAT company and I have to schedule a call, I do.
31:49
[SPEAKER_02]: When I tell you, I could tell that that was somebody's VA
31:56
[SPEAKER_02]: It wasn't even AI.
31:58
[SPEAKER_02]: It was a human being using AI to answer my questions because every question was, hmm, great question.
32:06
[SPEAKER_02]: Give me a moment to think about that.
32:09
[SPEAKER_02]: And then come back with an answer.
32:10
[SPEAKER_02]: And then it was, wow, that's a really insightful question.
32:15
[SPEAKER_02]: If I'm thinking about it correctly, or it would say something like, well, what I heard you say is, and it did the what I heard you say is so many times,
32:25
[SPEAKER_02]: They're repeating my question inside of their AI to get an answer.
32:32
[SPEAKER_02]: Could somebody just do that in a phone consultation?
32:35
[SPEAKER_00]: Well, answers, yes, how long it lasts, who knows?
32:39
[SPEAKER_00]: Can you not really play for the 49ers and get people to believe you play for the 49ers and give you money?
32:45
[SPEAKER_02]: For a couple of years.
32:46
[SPEAKER_00]: For a couple of years.
32:48
[SPEAKER_00]: If someone said that to me, I'd like, there's no way possible.
32:50
[SPEAKER_00]: Why?
32:51
[SPEAKER_00]: You can look at the roster.
32:54
[SPEAKER_00]: Right.
32:54
[SPEAKER_00]: You can look at the roster.
32:56
[SPEAKER_00]: You can watch a game and say, Hey, where you just Google the name.
33:01
[SPEAKER_00]: I don't see you.
33:02
[SPEAKER_02]: I don't see.
33:03
[SPEAKER_02]: Hey, I don't.
33:05
[SPEAKER_02]: I don't see you on the roster.
33:06
[SPEAKER_00]: Can you, you can do anything you want to do as a kid.
33:09
[SPEAKER_00]: This is years ago when like really like personal coaching at Atlanta started growing kid worked at Chick-fil-A.
33:18
[SPEAKER_00]: So, he got some mentorship from someone to create a hide to get offer and he closed a $20,000 offer for him to coach them.
33:28
[SPEAKER_00]: The kid worked at Chick-fil-A.
33:32
[SPEAKER_02]: That's like the San Francisco 49ers guy who's financial investor was like some kid who was posing as an investment bank manager or something like that.
33:45
[SPEAKER_02]: That's like the 16-year-old kid who was pretending to be a dentist, he actually saw patients.
33:53
[SPEAKER_02]: First of all, wear.
33:53
[SPEAKER_00]: I remember that too.
33:58
[SPEAKER_02]: Wear as I think about that.
34:01
[SPEAKER_02]: I don't know if anybody thought about that question, where was this 16-year-old seeing patients, or this 18-year-old, nonetheless, where was he seeing patients at?
34:11
[SPEAKER_02]: Who's office?
34:14
[SPEAKER_02]: Where was the patient pulling up to to go in and get their teeth cleaned?
34:18
[SPEAKER_00]: Anything weird can win?
34:20
[SPEAKER_02]: Anything weird?
34:22
[SPEAKER_00]: Hard to do a long term.
34:24
[SPEAKER_02]: Yeah, I mean, you know, anything weird can win, but like that dentist, like the 49th player, it could land you in jail.
34:32
[SPEAKER_00]: The member of the doctor, the doctor, who was a, I guess, OBGYN or something like that,
34:39
[SPEAKER_00]: Meeting with his, like, it was, they're just like, I'm meeting.
34:44
[SPEAKER_00]: Yeah, I don't know you got.
34:46
[SPEAKER_00]: Young lady here.
34:51
[SPEAKER_00]: They were, he was, I think they were performing some type of either two side or something like that.
35:01
[SPEAKER_00]: But guy in Africa, where to solidify it, or I don't remember the exact situation, but to solidify it, he was doing his thing as a part of the routine, and they just was like, all right, I guess if this is the process.
35:18
[SPEAKER_00]: It's called a one camera.
35:20
[SPEAKER_02]: You never started never in my life.
35:24
[SPEAKER_02]: Never in my life.
35:25
[SPEAKER_02]: But I guess if people can fool you face to face.
35:30
[SPEAKER_02]: Especially people who have posed as high level individuals, dentists, doctors, cosmetic surgeons, all the things I suppose that you can fool somebody.
35:48
[SPEAKER_02]: person to person or in person interaction.
35:53
[SPEAKER_00]: I'm not a, I'm not just show you this.
35:56
[SPEAKER_00]: I remember seeing the news article because they said, I'm a camera and like you can see the camera of him doing that thing.
36:05
[SPEAKER_00]: It was something around either they were, the women were losing in the baby or they were trying to, something to me find this.
36:17
[SPEAKER_02]: non-artificially insminating them.
36:22
[SPEAKER_00]: I want to get, let me find it.
36:23
[SPEAKER_02]: It's typically meant non-artificially.
36:26
[SPEAKER_02]: Like he was realistically insminating them.
36:29
[SPEAKER_00]: But he's telling him this is a part of the procedure.
36:32
[SPEAKER_00]: Dr. Cecil B. Jacobson, a fertility doctor in Virginia.
36:37
[SPEAKER_00]: Jacobson's secretly used his own to artificially disseminate fertility patients while telling them the SPRM came from anonymous donors.
36:49
[SPEAKER_00]: No, no, it's a fail.
36:50
[SPEAKER_00]: Yeah, no, try to do a fast.
36:53
[SPEAKER_02]: But you know, they learn about that in school.
36:55
[SPEAKER_00]: You may also be thinking of Dr. Donald Klein, the Dr.
36:59
[SPEAKER_00]: Feature and Netflix, our father.
37:01
[SPEAKER_00]: He secretly numerous patients with his own stuff and father at least 94 children, but he did not actually serve.
37:08
[SPEAKER_00]: This isn't the one.
37:11
[SPEAKER_02]: So they were taking the turkey-based turkey-based or method in doing it.
37:15
[SPEAKER_02]: They weren't actually engaged in the adult activity.
37:20
[SPEAKER_00]: I got to find out who this was.
37:22
[SPEAKER_00]: Because these are weird cases, but I don't think this is the person I'm talking about.
37:29
[SPEAKER_00]: Yeah, he's not the one.
37:31
[SPEAKER_00]: He's not the one.
37:32
[SPEAKER_00]: It was a guy in Africa.
37:33
[SPEAKER_00]: There's like, I think it was a guy in Africa.
37:40
[SPEAKER_00]: My point is, anything can fly.
37:44
[SPEAKER_02]: Anything can fly, but to wrap this up, I do believe that generic information is going to die.
37:52
[SPEAKER_02]: and a lot of information that people are getting to use to leverage to build their business is a compilation of generic information.
38:02
[SPEAKER_02]: People who are actually experts have years of accumulated experience.
38:08
[SPEAKER_02]: They have years of in the field experience.
38:12
[SPEAKER_02]: They know how to recognize patterns.
38:15
[SPEAKER_02]: They know how to implement the things that they're talking about.
38:17
[SPEAKER_02]: Even if they are just a strategist,
38:22
[SPEAKER_02]: looks like they have great discernment that can provide you context.
38:25
[SPEAKER_02]: One of the things that I love to do is explain to my client why a decision needs to be made this way, why this isn't, I can give you context, I can give you case studies, right?
38:35
[SPEAKER_02]: So much further than obvious answers that anybody can just Google.
38:42
[SPEAKER_02]: And I think that, I think experts, I think people will start to crave human interaction.
38:50
[SPEAKER_02]: They'll start to crave information again that they're going to be looking for real people that are posturing as real people giving real advice.
38:58
[SPEAKER_02]: I don't think that that eliminates the use of AI.
39:04
[SPEAKER_02]: I don't think it has to be a this or that scenario.
39:09
[SPEAKER_02]: I think that experts will have to adjust and start to figure out how they plan to use AI in their business.
39:17
[SPEAKER_02]: And it may not be through creating skits or visual content using AI, it could be through some other means, but I think that we're entering a space where the gap is closing and we have to figure out how do you want to stay in the times it's just like every other.
39:41
[SPEAKER_02]: major generational shift, whether it was communications going from letter to email or stamps going from the liquid stamp to the scan stamp, like people really made a fuss about those about their stamps, whether it was going from
39:59
[SPEAKER_02]: Uh, that I think I said letters to email or using the internet or Googling instead of encyclopedias or social media instead of, you know, getting together in real life, this is just the now generational shift that is occurring, whether we like it or not.
40:14
[SPEAKER_00]: Yeah.
40:15
[SPEAKER_00]: So what do we do as real experts in the field?
40:21
[SPEAKER_02]: We're actually authorities in this space.
40:24
[SPEAKER_00]: For sure.
40:25
[SPEAKER_00]: Absolutely.
40:26
[SPEAKER_02]: Yeah.
40:27
[SPEAKER_00]: Guys, name is Dr. Justice Bullaudzi.
40:29
[SPEAKER_00]: And I'll let y'all look that up from a limppopo South Africa.
40:34
[SPEAKER_02]: Okay.
40:35
[SPEAKER_00]: Yeah.
40:35
[SPEAKER_00]: So, the question is, is there, is there, uh, uh, yeah.
40:44
[SPEAKER_00]: I don't think I'm worried about like us being able to not build because it's not about like we build stuff and there's a there's a track record of it.
40:55
[SPEAKER_00]: So you know what I think that's a generation man.
40:59
[SPEAKER_02]: I think I actually have some empathy for new builders who genuinely built stuff.
41:08
[SPEAKER_00]: Yeah.
41:09
[SPEAKER_02]: Having to now
41:11
[SPEAKER_02]: compete with people who are creating stuff on their computer, on their phones.
41:17
[SPEAKER_02]: Like, for you guys that actually do this, you went to school for it, you studied it, you interned for free for it, you've labored for hours, learning the skill.
41:27
[SPEAKER_02]: You are now in a position where you're competing with somebody who can type a prompt into social media into AI and say, make me look like this expert.
41:36
[SPEAKER_02]: Like, I have empathy for you guys
41:42
[SPEAKER_02]: In the last, blessed sweat and tears era, right?
41:47
[SPEAKER_02]: In the truest, rise, blessed sweat and tears, anybody can type a prompt and become an expert.
41:53
[SPEAKER_02]: Anybody can type in a prompt and create content that positions them as an expert.
41:58
[SPEAKER_02]: And for you guys that have to compete in that space, like I just realized what kind of struggle it is because every business owner who's emerging today
42:09
[SPEAKER_02]: falsely positioning themselves.
42:11
[SPEAKER_02]: Some of these people have sincere skill says that they've learned that they inherited or acquired from their parents from watching mentors like some people actually have it and then some typed it and I just literally have the epiphany like wow.
42:28
[SPEAKER_02]: what it has to feel like being an emerging business owner in this space, best competing with so much inauthicity, and inauthenticity.
42:37
[SPEAKER_00]: There's a thing you gotta use it.
42:39
[SPEAKER_00]: You need to use the tools to use it.
42:40
[SPEAKER_00]: You know what I mean?
42:41
[SPEAKER_00]: You just, at the end of the day, a lot of times, the best marketer wins.
42:47
[SPEAKER_00]: But so my encouragement to those that are building is,
42:52
[SPEAKER_00]: Adopt it.
42:53
[SPEAKER_00]: If you see people, if someone's not an expert and they're using a tool and you aren't expert, what happens when you use the tool?
42:59
[SPEAKER_02]: Yeah.
43:00
[SPEAKER_00]: You should be able to win.
43:02
[SPEAKER_00]: And I mean, someone gets really, really good at it.
43:05
[SPEAKER_00]: There's a place in the market for you to be able to create that kind of stuff.
43:08
[SPEAKER_00]: So yeah.
43:09
[SPEAKER_02]: How do you expedite your results?
43:12
[SPEAKER_02]: How do you learn more information?
43:16
[SPEAKER_02]: How do you have faster turnaround times?
43:20
[SPEAKER_02]: How can you become more optimized and more efficient utilizing AI, not how can you become a wishful thinking version of who you want to be, not faking it until you make it using AI, but how can you take what you sincerely know what you've sincerely done and optimized
43:40
[SPEAKER_02]: That using AI, you're gonna have to do it.
43:42
[SPEAKER_02]: You're gonna have to do it.
43:44
[SPEAKER_00]: Yeah, yeah, come on y'all, lock in.
43:47
[SPEAKER_00]: It's the ear for you.
43:48
[SPEAKER_00]: Lock in.
43:48
[SPEAKER_00]: Lock in.
43:49
[SPEAKER_00]: Let's go.
43:50
[SPEAKER_02]: Bye.
43:51
[SPEAKER_02]: Oh, no, not yet.
43:54
[SPEAKER_02]: We've got a community.
43:55
[SPEAKER_00]: We have a community.
43:57
[SPEAKER_02]: But you need to lock into.
43:59
[SPEAKER_00]: Right now, yeah, first off you've been watching us for years and it's been a one-way communication where we talk to you through the screen and you listen.
44:09
[SPEAKER_00]: But we would love to have some sort of engagement back and forth.
44:13
[SPEAKER_00]: Every week, like, let's actually have a conversation.
44:15
[SPEAKER_00]: If you try to form a, see what a community is about.
44:19
[SPEAKER_00]: Come, just, just.
44:21
[SPEAKER_00]: And watch us for years, okay.
44:22
[SPEAKER_00]: Now is the time to make the decision.
44:24
[SPEAKER_00]: Put it in the comment if you're saying okay, just put okay in the chat if okay.
44:28
[SPEAKER_00]: Okay.
44:29
[SPEAKER_00]: All right.
44:29
[SPEAKER_02]: I'm coming.
44:31
[SPEAKER_00]: It's also proof.
44:33
[SPEAKER_02]: Like the link click the link in the description and we will see you there on the inside.
44:37
[SPEAKER_00]: Let's go.