Latest / B2B Marketing: The Provocative Truth
The Need for Bravery in B2B Marketing with Brian Macreadie, Head of Marketing at Addleshaw Goddard
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Brian Macreadie about the truth behind bravery, or a lack thereof, in B2B.
The reputation of B2B marketing being stuffy and overly corporate is well-known, and it is often reinforced by businesses. Marketers can feel stifled by this assumption, and it can prevent marketers from releasing more provocative and captivating campaigns. What’s the truth behind being brave? And how do marketers break out of the vicious cycle?
Brian Macreadie is the Head of Marketing at Addleshaw Goddard, and he has a breadth of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.