CHATTING AT SXSW: Steve Bagdasarian | Comscore
On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional broadcast measurement to cross-platform, the increasing role of programmatic advertising and psychographic-based targeting, as well as the evolving landscape of media measurement and advertising, focusing on multi-currency vs. multi-measurement models and how Comscore differentiates itself with its granular, locally-driven measurement approach.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.