Ep.117: Ryan Bettencourt, Co-Founder, Growth Collective: Freelance Marketing As a Better Way To Drive ROI Positive Growth
Leaders, marketing can be tough. While we all know we need it, and while freelance marketing is nothing new, marketing is one of those areas that is tough to measure, tough to validate success, and the industry as a whole has undergone massive transformation. According to Ryan, a key problem is that the industry has undergone so much change thanks to technology, that it’s no longer enough to put the responsibility on a good CMO. Instead, good marketing is the result of having multiple experts, working on and testing multiple different channels and strategies until they’ve found what works…
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