Latest / Here's to You / Turning Content Into Strategy, Not Just Posts | Trey Wiles

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Turning Content Into Strategy, Not Just Posts | Trey Wiles · Here's to You

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  Have you been wanting to get into the medical field for your
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  career? I know before our podcast career
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  started taking off, I had thought about it.
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  I think I'd be a good pharmacy technician.
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  I think you have a lot of transferable skills for that for
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  sure. Me too.
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  store. Cheers.
• 2:03
  Oh, but come over here. Stop licking him.
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  He doesn't want to be licked. Some people don't like to be
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  licked. You don't like to be licked.
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  I usually like to be licked. You do.
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  I just know that. Not by dog.
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  No, no, the dog's gonna like love me after I start petting
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  him. If I don't give him no attention
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  yet, he won't fall in love with me.
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  That's true. I I make that mistake,
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  especially with dogs. They are so easy.
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  Yeah, they're so easy. It's like dude, chill.
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  I think I am too easy. You're you're too easy too,
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  because. Just one leg child and I like, I
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  like to, you know, affection, love and pet them.
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  You're an only child. Yeah.
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  OK. Was that hard?
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  You know, it could be perspective because now I look
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  for my own happiness. I'm not looking from it from no
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  one else, which is a good trait because most people are looking
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  from the happiness from someone else, from their other partner.
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  Yeah. Yeah, that's fair.
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  And I learned how to be happy before I get to someone and it
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  just gave me a different self love I would say.
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  Yeah. Did you have a lot of cousins or
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  anything? I'm the oldest grandchild.
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  I have a lot of grandchildren's but.
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  You have a lot of grandchildren. You're an old man.
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  I am. I got the big button, yeah.
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  We're speaking to to an old man here.
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  I am old. Yes.
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  I'm old man. Yes, He's had.
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  He's lived through many wars. I know at this point.
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  Shit. So have we.
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  Yeah. You ready?
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  Yeah, I think we're ready. I think.
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  Yeah, all. Right, let's get.
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  I I always make the mistake of taking a sip before.
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  I was trying to I was like I should I should wait.
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  I'm so rude. I'm so fucking rude, dude.
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  Fuck. All right.
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  Boba, why am I host? Yeah.
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  You going to sit down? I miss my dog.
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  Chill. Good buddy.
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  Good. Boy and welcome back to another
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  episode of Here's to You the Podcast, our final episode here
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  in our Oklahoma City trip, brought to you by One Life
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  Spirits, Allied Health, Career Training, and our great friends
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  here in Oklahoma City. Yes.
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  Shout out to Flame and Flair Catering, shout out to UGK,
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  shout out to Still Nova, shout out to Trey Wiles.
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  I man, we're doing a lot of cool stuff here.
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  Thanks to everyone who has invited us into their home,
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  who's invited us into their business, into their life, into
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  all of their secrets too, 'cause we're going to say so many
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  secrets. Just kidding.
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  Into their city. People who've invited us into
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  their city, basically. I mean, we shouldn't say like
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  that, but their city, you know what I mean?
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  Yeah, Trey has a new best friend.
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  Yeah, he tried so hard not to touch the dog, but he liked
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  them. Yeah, I told you you tried, but
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  no, we haven't. We have someone who's really
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  who's in a creative powerhouse. He is a media entrepreneur,
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  creative strategist and a storyteller who spent the last
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  decade helping businesses turn their content into real
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  creation. He's building media businesses.
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  He's got or he's built a media business.
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  He's treating it like he's the CEO.
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  He is also, you know, helping people record podcasts, shows.
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  He's everywhere. And now he's here in your eyes,
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  in all of your ear holes as well.
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  Welcome, Trey. We're excited to have you here.
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  Thank you. Thank you.
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  How are you feeling? I really appreciate you guys
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  even bringing me onto the show, even just the recognition, that
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  means a lot. Ohh yeah, good.
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  Well, really, a lot of this is Ashley.
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  Ohh. We have to shout out Ashley and
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  a lot of this she's she really loves giving people her flowers
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  just like we do. And we're just really excited
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  that we get to meet and talk to a lot of really cool people.
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  Shout out to Ashley. Yeah, shout out to Ashley.
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  And so thank you for coming and taking, like, stepping away from
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  a nap because it's really hard to step away from a nap.
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  Yeah. Like, geez, I hate that.
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  What time are you awake at originally that you were able to
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  take a nap? It's.
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  Really. The kids now me, I'm up 24/7.
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  Oh, OK, OK, fair. Yeah, Well, still then you had
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  to get away from cuddles. Yeah, which is also hard.
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  It is hard. So yeah, I don't want to get
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  away from cuddles, you know what I mean?
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  You see? The energy, they try to stay on
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  to me. Yeah, yeah, Yeah, he was.
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  Yeah, you're right. See, no one wants to get away
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  from the cuddles from you. I.
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  Got a magnetic personality? You do, you do, and you also
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  have a very soft, soulful voice. It's because you're an old man.
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  Benjamin Button. Yes, yes.
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  But we made you, you're also an old man in a lightweight.
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  So we made you a tequila sunrise using whenever you have Blanco
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  tequila. And we did a one ounce of the
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  gala instead of 2 oz. Normally cocktails always come
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  with two. Yeah, typically.
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  Sometimes. I mean for us a little bit more,
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  but you know, heavy pores, heavy pores over here, but we did a
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  more lighter 1. So let's let's, you know, try it
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  out is. That your sponsor.
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  Yes, one life spirit brands shout out to them.
• 7:22
  They're living one life, you know, so they're living it to
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  the fullest like we are. This is all of their well, not
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  all of them. I don't have a couple of their
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  other spirits out right now, but we have high post when I view
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  that and Lebon because those are the only ones that I brought to
• 7:40
  Oklahoma, but they have more. What do you think I?
• 7:45
  Think it's pretty good, especially the rim.
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  Yeah, it's a beautiful rim, right, Isn't it?
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  So it's. So it's so chunky when.
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  Do you start making drinks? No, this is just for fun.
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  I'm just an amateur. We're just Alcoholics.
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  Right, the way you're making it back there, you are a
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  professional. Yeah, I think it's just a sound.
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  The sound makes it sound professional.
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  Maybe, yeah. Yeah, but it's not really what
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  I'm doing there's. The look of it.
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  You know, it's the look. Yeah, actually we, I'm excited
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  to post those. I've had a lot of fun accidents.
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  Oh man. Yeah.
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  Drop some stuff. Exploded.
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  It might be the right word. Exploded.
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  Yeah. Yeah, we need.
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  To do some liquor commercials. I have explosion.
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  You're like, this girl is not chill at all and like this
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  girl's ready to make a lot of noise.
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  That's fine. We can I embrace it.
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  OK, I embrace it, but let's start out kind of like from your
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  origin. So I'm curious, you know, I
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  think like something that we like to do on the pod, of
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  course, is we love to get into the messy metal, I guess of
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  where we are all are all in life.
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  I mean, it's not simple, it's not easy.
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  We got to stop pretending it is and let's just embrace the messy
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  metal. And so the other thing is that,
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  you know, like we really want to redefine success.
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  A lot of people are like, you have to own this, you have to do
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  that, and that's not really what it is.
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  So I'm curious though, let's take a step back.
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  What did 18 year old you think success looked like?
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  Or was man? I would say 18 year old me
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  thought success was being able to have time for myself, my
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  family. Wow, so you were always really
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  smart then? I mean, I, I just seen just from
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  experience, either you're going to work a job for someone
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  forever or you're going to work for yourself forever.
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  So I knew that I wasn't going to fire myself so.
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  That's fair. What's the job?
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  They're going to fire you anytime.
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  That's fair, yeah. Yeah.
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  I mean, just for the time period of working with them, you're
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  only, it's like a stepping stone, a brick.
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  You're not going to, they're not going to give you the highest
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  payout. Yeah, yeah.
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  How were you always, so were you always a serial entrepreneur or
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  like went into entrepreneurship right away or did you have like
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  an 8 to 5 at some point? The 401K route.
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  Yeah, I started out as a Footlocker employee.
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  Then I moved as a manager. I started selling shoes on the
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  side. I'll buy a shoe and then I would
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  sell it higher. Just like entrepreneurs.
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  Buy low, sell high. Of course, of course.
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  Yeah. Especially with the smelly feet.
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  I mean, like, that's what makes them work.
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  Yeah. You had a whole ring going,
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  right? You had multiple girls with
• 10:44
  smelly feet being able to sell the smelly shoes.
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  That's that's, that's a fetish. Even before the Foot Locker, I
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  had a clean restoration shoe business.
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  So like maybe like 10th grade, 11th grade was cleaning other
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  kids shoes around in my school. And then, you know, make that a
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  business. And then I did landscaping,
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  cutting grass. Like middle school.
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  I was taking out people's trash, knocking on your door.
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  Like hey, for $5 or a dollar can I take out the trash?
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  So you've always been very much like the work ethic has always
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  been instilled, essentially, yeah.
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  Most entrepreneurs come from some type of survival mode.
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  OK. What were you trying to survive
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  at that time? I mean, if you're living in
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  poverty, you're trying to come up with some type of money.
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  Yeah, Yeah. That's fair.
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  So is that how you kind of grew up a little bit or like?
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  Yeah, I would say everything's all perspective.
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  Every you take a loss or a lesson, so I'll just look at it.
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  The cars that I'm dealt with, this is just a lesson on how to
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  survive. Yeah, and you said you were an
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  only child too, right? OK, yeah.
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  And what was? But you also loved that.
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  Yeah, it's cool. I mean, it's perspective again.
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  Yeah. Sometimes you're lonely.
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  But then at the time you figure out how to have an imagination,
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  you learn how to play by yourself.
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  You learn how to basically just that inner voice that's in you.
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  You talk to that a little earlier than later on you.
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  Know, yeah, yeah. It sounds though, like maybe
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  someone was there pretty early for you that was helping or was
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  this all just you like maybe picking up things as you're
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  meeting random people trying to figure out like I'm picking up
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  this piece from this person. I'm picking up this from this.
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  I'm definitely not over there 1000% so.
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  The camera helped me a lot with that too, is I get to see behind
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  the scenes of a lot of a list celebrities or talents or
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  artists how their lives will operate and their businesses.
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  So, you know, it would just give you the ambition even more like,
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  Hey, I'm trying to achieve this, whatever is righteous good in
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  this way. But at the same time, OK, you
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  might have a system that helps you propel your your family this
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  way or your business this way. So I would just take bits and
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  pieces. OK, You read the product, your
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  environment or the change that you want to see.
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  So I will see something over there like that's not really,
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  you know, but OK, over here. They took a good piece out of
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  it. They took the grit out of it.
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  They took the the mental fortitude or the emotional
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  resilience out of the situation, and they learn how to pursue and
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  push through and get the strength.
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  Yeah. Yeah, who, what was like one
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  piece that like really stuck with you that like was like this
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  is maybe propelled you forward or like at what point, whether
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  that's childhood or later on in life that like kind of really
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  set that stage for you. Two things I heard one was it's
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  easy to give up. I mean, it's hard to keep going
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  and it's hard to give up. So it's like just choose your
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  hard. And another one was a Tony
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  Robbins was pain is temporary and suffering is optional.
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  So it's like you can be in a relationship and it could be
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  painful to be neglected and all those other things, but or it's
• 13:55
  suffering, you're not being seen all those.
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  But if you leave the relationship, it will hurt for a
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  little bit, which is painful. And then eventually you'll find
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  that self love and be able to deal with yourself versus
• 14:05
  pacifying a relationship with someone who really doesn't see
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  you fully. Yeah.
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  Have you have you felt like you've had to learn that lesson
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  a couple of times or? Real example.
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  Yeah, yeah. Is your, is that something that
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  you feel like you're still trying to relearn?
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  And I, I mean, like, I get it. I've been there too, right.
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  Like you kind of, you tend to see the best in people and then
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  you're like, no, but there's this.
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  And so then you almost, you let things slide.
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  You give people a lot of grace and maybe sometimes you're
• 14:41
  hoping that someone will give that back to.
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  You yes, yes, I I think it could be the only child in me.
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  I was raised by a single parent so I guess I would just learn
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  how to develop more self love later on because like once you
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  got kind of more self love for yourself, it's just like.
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  For sure. I'm not letting you treat me
• 15:00
  that way. I'm not letting you do me that
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  way or none of the other type of things is like I have more love
• 15:05
  for myself and I see how the way you're making me feel or I feel
• 15:08
  this experience. So it's just kind of more
• 15:11
  boundaries, you know, It's like, all right, I can't let those pre
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  few people or anybody play with me in that type of way.
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  Yeah. There was something that I had
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  seen that was what was it? It was like, show me who you
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  love and I'll tell you how much you respect yourself.
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  And I was like, damn, you know what I mean?
• 15:29
  Like that really hit like who who you're loving.
• 15:33
  Like that tells me how much you respect yourself.
• 15:35
  And I. Don't really like.
• 15:37
  Me or anyone else's. Because like, we just, we're
• 15:40
  here. Yeah, we're all in our.
• 15:42
  Journey. Yeah, we're all in our journey.
• 15:44
  Everyone has distractions. Everybody has all type of
• 15:47
  things. That's why it makes them them.
• 15:49
  That's what's all makes us unique.
• 15:51
  Yeah. It's just I like to have a
• 15:53
  growth mindset about it though. Yeah, you're in that situation.
• 15:57
  But are we trying to get better in the future?
• 15:59
  Are we trying to you? Know.
• 16:00
  Yeah, for sure. Yeah.
• 16:01
  Because some people might stick in the funk, but you know,
• 16:03
  eventually you got to smell your own funk.
• 16:05
  Like, hey, this is stink. Take accountability, hey?
• 16:08
  Can you run that back? What did I say?
• 16:11
  What? I you were saying some people
• 16:13
  stink in the funk, but you have to smell your own funk at some.
• 16:16
  Point. You know, you know you're.
• 16:18
  Sink in the funk. Sorry, sit in the funk like,
• 16:19
  yeah, your funk stinks too. Take accountability and just
• 16:24
  eventually, well, hey, I might have an attitude problem.
• 16:26
  I might have a whatever problem it is, or I might I might agree
• 16:31
  too much to too many things and I have a big heart.
• 16:33
  This is real examples. Yeah, I have a big heart.
• 16:36
  I want to people please too much and that end up leaving into
• 16:40
  leaving people hurt like I'll over commit and then now I'm
• 16:44
  leaving these people hurt and now it's like, OK, he didn't
• 16:47
  mean any ill will or I'll intentions, but you know, you
• 16:51
  got time, you know, you got to be able to manage your time
• 16:53
  better. So that's that was part of being
• 16:54
  the CEO too. It's just I have all these other
• 16:57
  endeavors and all this other stuff and I got like, hey, man,
• 16:59
  this is really down. Only do 1-2 endeavors over here.
• 17:03
  Same family here. Make sure you at least I got a
• 17:05
  random reminder on my phone like check in with someone.
• 17:08
  Oh that's sweet I get locked in. It's locked in and I got.
• 17:13
  A tunnel visual. Yeah, and I got to call someone
• 17:15
  old. It's like I haven't talked to in
• 17:17
  a while. It might be a old mentor, old
• 17:19
  friend, old someone. Just check in.
• 17:21
  Like, hey, have a good day. Oh.
• 17:23
  That's. Sweet.
• 17:23
  Yeah, it doesn't got to be a long combo and nothing like
• 17:25
  that, but just the thought. And then that might sprinkle the
• 17:28
  seed and they call me later on or I might call them later or
• 17:31
  hey, let's link up and let's do this.
• 17:33
  Hey I got a client to do this or not for business intentions but
• 17:36
  I'm. Just, of course, like to check
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  in. Yeah, yeah, chicken.
• 17:38
  Really check in. Yeah.
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  And that again, like pouring into people.
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  Well, I mean pouring into the relationships that you want to
• 17:45
  continue to, to develop and Foster and love.
• 17:50
  It is so easy to add the the world is so busy.
• 17:53
  Everything is so busy. Everything is so fast.
• 17:55
  Everything is so fast here in the US all the time.
• 17:57
  Things are like always running 1000 mph.
• 18:02
  And it is so easy to get lost in your own things.
• 18:05
  And cultivating that tribe, tribe and community, just
• 18:08
  finding your community, finding people that support you is like,
• 18:12
  not people. That's like tolerating you just
• 18:14
  let you hang around. Maybe talking earlier is like
• 18:16
  the cliquish stuff, Like, yeah, it's too many cliques and
• 18:20
  everyone is like they're on their own things.
• 18:22
  I don't know. It's just not everyone's is like
• 18:24
  open about stuff. So I believe people pushed off,
• 18:27
  closed off. Right.
• 18:28
  Like I think when we were talking about that earlier, I
• 18:32
  mean with the whole cliques, like you can have people around
• 18:37
  you that think the same as you, but then you're a never really
• 18:40
  girl, right? Like you want people that are
• 18:42
  going to challenge you, you're and a lot of times that means
• 18:45
  that you're going to have to step out of your comfort zone
• 18:46
  and meet new people. That's important thing about
• 18:49
  getting those those other rooms and networking.
• 18:51
  Just you might think you're doing it right here or doing it
• 18:54
  a certain way, but there's someone in Atlanta and New York
• 18:56
  and these up Dallas is doing it times 10.
• 18:59
  You know, just being in here in Oklahoma, just realizing like
• 19:04
  entrepreneurship isn't as big as it is others places.
• 19:07
  So whenever I get to these other other scenes and spaces, I'm
• 19:10
  like, wow, there's there's levels to this.
• 19:12
  This is why it always gives me the drive to keep on meeting
• 19:15
  new. I'd say I'm global.
• 19:16
  I'm not saying I'm local, like I've I've been to Israel and
• 19:20
  Japan and Canada and Mexico, like I've been all around.
• 19:23
  So my mindset, I got different downloads from these different
• 19:26
  cultures. You know, it's not just one way,
• 19:28
  there's multiple ways. Makes it multifaceted.
• 19:31
  What was the thing for you as you were travelling abroad or,
• 19:36
  you know, to any other country that you realize, like, damn,
• 19:39
  like the US moves this way and this country moves this way, and
• 19:43
  I liked that more. Or one or the other.
• 19:45
  Was there a moment or what was that for you?
• 19:47
  I mean, since a, since a child just watching anime or Bruce
• 19:54
  Lee, like just kind of overcoming any type of
• 19:57
  oppression in some type of way 'cause like that was a superhero
• 20:00
  for him to lock in to be able to like rise above.
• 20:04
  So just seeing a lot of Eastern civilization culture, should I
• 20:08
  say, which is always fascinating.
• 20:11
  Just the philosophies and the mindsets and methodologies and
• 20:14
  all that stuff is always cool to me.
• 20:16
  So and then the dream comes true.
• 20:18
  When I was finally with the Japan, I was just seeing this
• 20:20
  for myself. Like, Oh my gosh, like it's a
• 20:23
  whole different, like way of living out.
• 20:25
  Here. I was like the American ghetto.
• 20:29
  What time, right? Like, you leave the country and
• 20:31
  you're like, damn it, So get over there.
• 20:33
  I saw this really funny reel that was like when you start
• 20:36
  travelling and you realize that the US is the Fire Nation.
• 20:40
  Yeah, man, you know, it was like, it was like, damn, that
• 20:43
  ruined my day. What do you mean we're the Fire
• 20:46
  Nation? You're right, Yeah.
• 20:47
  We got some stuff going on. But.
• 20:50
  I got family members kind of like moving around, like my dad
• 20:53
  moved the he moved to to Kenya five years ago.
• 20:59
  He got some land and some gold out there.
• 21:01
  I'm like, man, he got some opportunities.
• 21:02
  Yeah, man, yeah. It's going back to like the
• 21:06
  survival stuff, right. I mean, like that's, that's
• 21:08
  where it really breeds entrepreneurship.
• 21:10
  Or I think like like when you're an immigrant too, like that
• 21:14
  always breeds entrepreneurship like.
• 21:17
  I did some studies like it. It's like real personality
• 21:20
  traits where like entrepreneurs come in a new term, but like
• 21:25
  businesses that's always been going on.
• 21:27
  Family was like the first business that was the first
• 21:29
  institution. Like whenever a family got
• 21:31
  together, they were able to like use their resources.
• 21:34
  Everyone that's the CFO, that's the marketer, that's the hey,
• 21:38
  that's the queen. Like it was all be able to and
• 21:40
  intertwine and work together. But then like when everyone just
• 21:43
  kind of got on the solo and separation is kind of like
• 21:46
  things got into the window, but got to have that foundation.
• 21:49
  Yeah, got to have the foundation.
• 21:51
  Is that something that you learned as like you saw emulated
• 21:54
  in your life growing up or something that you started to
• 21:56
  see and you're trying to emulate yourself?
• 21:59
  So my grandpa was a pastor earlier on, so I seen him
• 22:03
  basically just helping grown men get bank accounts, raising their
• 22:07
  families and just reaching towards God and stuff like that.
• 22:11
  But outside of the church was what I'm trying to say.
• 22:13
  I've seen him leading always, so that was always.
• 22:16
  So I'll just kind of figure out my call and how can I lead?
• 22:19
  I don't have to follow his path. I can preach in my own way.
• 22:22
  I can preach through content. I can preach through my
• 22:24
  lifestyle. Because same thing for the
• 22:26
  youth. Like the root word of youth is
• 22:28
  you. YOU.
• 22:29
  So you got to live by example there watching you.
• 22:32
  Yeah. So I'm just trying to impact the
• 22:34
  youth. Yeah, yeah, I want to go back to
• 22:37
  Japan real quick 'cause you said that was your dream country.
• 22:40
  I haven't been yet. I've been wanting to go.
• 22:44
  How long were you there for? I was there for like 3 weeks.
• 22:46
  Oh, I'm gonna go. There every year.
• 22:48
  Yeah. Oh.
• 22:49
  How many times have you gone then so far I.
• 22:50
  Was just one last year. Oh, you just one last year.
• 22:52
  Nice one, I'm coming going again this year.
• 22:55
  Nice. OK, OK.
• 22:56
  I have some friends invite me, but I'm I'm, I'm, I'm either
• 22:59
  gonna go with them or I'm gonna go separate.
• 23:00
  I'm figure out something. Yeah.
• 23:01
  Have you gone? Have you?
• 23:02
  Was that a solo trip? A group trip?
• 23:04
  What would you? Get was for a brand, fashion
• 23:07
  brand. What?
• 23:08
  Yes. Wait, so you this was work
• 23:10
  related you got to go to do. That's even cooler though.
• 23:13
  I mean, you know what I mean 'cause like.
• 23:15
  The thing I've been doing is regulated.
• 23:17
  Like all the travels have been work related.
• 23:19
  I'm just now starting to live. OK, so you were in the hustle
• 23:24
  culture for a minute and then now you're like, OK, I see the I
• 23:27
  see the the fun and like. Try to reword the hustle
• 23:29
  culture. No, same.
• 23:30
  That's that's something that we're really focused on.
• 23:33
  Like we're not glamorizing. Same.
• 23:35
  Yeah, same. Yeah, used to.
• 23:37
  We hella used to glamorize. All this stuff now.
• 23:39
  Facts. Yes, 'cause guys, rest is
• 23:43
  important. Please take care of yourself,
• 23:45
  take care of your mind, take care of your body.
• 23:47
  Stop overworking it. Like no it does.
• 23:50
  It's not cool to be fucking drinking as as much as I love to
• 23:54
  drink. Drink all day and then go and
• 23:55
  get a fucking workout in. Why are you killing your body
• 23:57
  that way? Stop doing that.
• 24:00
  Listen to it. That's not cool.
• 24:02
  Even though I've done it, I've been there.
• 24:05
  That's what I'm saying. It's not cool.
• 24:06
  It might be like a season or something like that, that you
• 24:09
  possibly have to do it, but like just the whole time, forever,
• 24:13
  just beating your body down, you you shunning people away.
• 24:16
  And it's like, yeah, it's kind of, it's not that good.
• 24:19
  You know, you want to have a, you want to have a community, a
• 24:22
  tribe, because like eventually that tribe's going to tell you,
• 24:25
  hey, you're not thinking right, you're not doing that right, or
• 24:28
  you're beat up and they're going to care for you until you need
• 24:30
  your rest versus you by yourself is like, oh, just go, go, go,
• 24:34
  go, go, go. And then you might make a bad
• 24:35
  decision and lose it all. Yeah, I think that goes back to
• 24:38
  the even to a bit some of the click stuff, right, like
• 24:42
  choosing who is in your tribe. Like is it people who only think
• 24:45
  like you? And to some degree, I mean, like
• 24:48
  when I say that I think like I love to be around people who
• 24:51
  have growth mindset who are always going to challenge me.
• 24:54
  And like to some degree we have the same values at least, or the
• 24:58
  same. Yeah, I would say they are like,
• 25:03
  yeah, same values. That's where we start.
• 25:05
  And definitely like having a growth mindset.
• 25:06
  But they might give me a different perspective on one
• 25:10
  other thing or a different season of life that we're
• 25:12
  working in, like for a while. Like I have a really good friend
• 25:15
  who I was telling I was on a rant one time with her about
• 25:19
  like this whole feminine and masculine energy and, and like
• 25:23
  this idea of like, oh, that's so feminine, That's so masculine.
• 25:26
  And I was like really annoyed by it.
• 25:28
  And I was like, I'm so tired of hearing this.
• 25:29
  And then she was like, I'm a single mom.
• 25:31
  I'm now recognizing how that's important and being able to, I'm
• 25:35
  trying to think of like, how can I make sure that my son does
• 25:38
  have masculine energy? And what does that look like?
• 25:41
  And I was like, huh, I never thought of it that way, which
• 25:44
  prompted me to then like go and start reading about like books
• 25:47
  around that and like the whole patriarchy, but in a different
• 25:50
  way. You know, we hear that term and
• 25:52
  then we think negative in terms of like, I don't want to hear
• 25:56
  this shit, but more of like, it is a little negative, but like
• 25:59
  more of like, you just shut it down.
• 26:01
  You don't want to hear it versus like diving deep into it and
• 26:04
  trying to like unravel it. I went on a tangent, but what
• 26:08
  I'm trying to say is like, it is.
• 26:09
  So like, yes, finding your tribe, building your community
• 26:13
  is important, but who is in it in terms of like the way that
• 26:16
  they're going to challenge you to think and challenge you to
• 26:20
  push yourself out of your comfort?
• 26:23
  That's important versus someone who's always like, hey, this
• 26:26
  looks great and always is like a yes ma'am right one.
• 26:30
  Of my mentors, like told me like to find someone on your level,
• 26:34
  someone below you and someone above you.
• 26:36
  That way you can kind of know where you're reaching to.
• 26:38
  And then someone who's on the same level as you use iron,
• 26:41
  sharpens iron. It's like, OK, they didn't skip
• 26:43
  a day. I'm not going to skip a day.
• 26:44
  Or they're at this right here, I'm going to be right there.
• 26:46
  It's like, OK, they're making 20 KMI, want to make 20.
• 26:49
  It's helping you out. And then we're trying to get to
• 26:50
  the next level to where our mentor is AT.
• 26:52
  And it's like understanding who has knowledge, wisdom and
• 26:56
  understanding. Because some people can have the
• 26:58
  knowledge and study all the masculine and feminine, but how
• 27:01
  they put it into practice? Right.
• 27:02
  Yeah, yeah, yeah. How?
• 27:03
  Do they understand that there's a a mix and balance between We
• 27:06
  got them both. It's not just you're all
• 27:09
  masculine or depending on what season you're in, you might be
• 27:12
  single mother and you might have to be more masculine at the
• 27:14
  time. So it was like rah rah, rah rah
• 27:17
  and just like, OK, I want them on feminine, but you're in this
• 27:19
  space of masculine right now. So it's kind of hard for you to
• 27:22
  receive the soft place when you're acting as is.
• 27:25
  Not speaking on your friend, I'm just.
• 27:26
  Saying no, yeah, no, that's yeah.
• 27:29
  Like I think like I relate to what you're saying there too.
• 27:31
  And, and like, I've been in therapy for years because I and
• 27:35
  I plan to be in therapy for years because I want to continue
• 27:38
  to be like, why do I think that way?
• 27:41
  I push that. I push the therapy.
• 27:42
  Yeah. And I, I do think that there is
• 27:45
  a difference between like, whether or not like, you know,
• 27:48
  you've been in your safe space forever and you're not
• 27:51
  triggered. So of course it's great.
• 27:52
  But then you get out of your space and you're in other
• 27:55
  spaces, whether that's in dating or whatever it is that you're
• 27:57
  doing. But usually it's dating as one
• 27:59
  of the things that's going to trigger you.
• 28:03
  Are you going to run or are you going to put the things that you
• 28:05
  learned into practice? No, that's good.
• 28:07
  That's good. They don't say knowledge is
• 28:10
  power. The application of knowledge is
• 28:13
  the power. Yeah, yeah.
• 28:16
  And then, you know, you become too self aware and it just kills
• 28:18
  a vibe. Just fucking kills a vibe.
• 28:20
  You know you're like I have, I'm a.
• 28:22
  Virgo too. So like you're a Virgo found?
• 28:24
  Myself over thinking. So when's your birthday?
• 28:26
  September 3rd. I'm August 30th.
• 28:29
  Oh, so we're close. We're close, yes.
• 28:31
  I don't know the difference between the end of them, you
• 28:34
  know, but I know we're close. I know there is a difference.
• 28:38
  Yeah, there is. There is a difference because my
• 28:39
  I have two cousins who are brothers actually that are
• 28:43
  September 2nd and September 6th. OK, something like that.
• 28:49
  I got some cousins like that too, like 1's on my birthday and
• 28:52
  the one's the day before. Like, oh really?
• 28:55
  Me and my older sister too. My older sister, Betta, she's
• 28:59
  October 2nd, I'm October 1st. Yeah, yeah.
• 29:02
  Interesting. I know.
• 29:04
  Our parents were planning something around that time.
• 29:06
  Yeah, yeah, they're real busy. I'm a Libra, so yeah, but what
• 29:14
  something else? So I said let's go back to
• 29:16
  Japan. The other thing I really wanted
• 29:18
  to ask, you said that you were there, a lot of your travels
• 29:21
  were because you started to or a lot of your travels were work
• 29:25
  related. I've noticed that that's
• 29:27
  something. I've noticed that on your
• 29:30
  content, what you're doing is like you're with us.
• 29:32
  The mindset shift of like, I'm not just a business zone or you
• 29:37
  know, it's like I'm thinking like ACEO, what got you there to
• 29:41
  be able to do these international trips for work?
• 29:43
  So just the understanding, I guess the results that I'm
• 29:48
  providing. So sometimes, well, not even
• 29:50
  sometimes as a videographer, you're just selling videos and
• 29:53
  content, but as a media partner, I'm, I'm selling strategies, I'm
• 29:58
  selling outcomes. So it's like this strategy, this
• 30:01
  outcome, we're trying to get more leads, We're trying to get
• 30:03
  these leads into warm leads or we're trying to get these leads
• 30:07
  into book calls or we're trying to actually, actually have
• 30:10
  clients to buy or bring in traffic, you know, depending on
• 30:13
  whatever the product or the service is.
• 30:15
  The marketing panel. Yeah, I'm coming at a different
• 30:17
  angle now instead of the whole I just, I got a camera.
• 30:20
  And then you when you'd work with, I mean when you're working
• 30:23
  with just the videographer, they're just pop up shoot and
• 30:26
  they're just shooting. But when the strategist is like,
• 30:28
  OK, what's the end goal of this? Not just we're coming to shoot,
• 30:32
  you know, we're kind of thinking more planning more shooting is
• 30:35
  more inclusive is, is more. But once I learned that, hey,
• 30:38
  I'm, I'm blowing OK, you ask a question.
• 30:41
  Once I learned I'm blowing brands up, that's what it was is
• 30:43
  like, oh, I need to be kind of changing my, my angle because
• 30:49
  I'm, I'm blowing the brand up. For example, an artist or
• 30:52
  personal brand or a shop with closer like just any type of
• 30:57
  brand, once they come work and get the the quality of client, I
• 31:01
  mean good quality of work, their work.
• 31:04
  It just shows like, okay, they're investing into their
• 31:06
  content. They're and it gives a different
• 31:08
  position and signals to whoever is watching to you that I need
• 31:13
  to, I need to take time and look at this.
• 31:14
  This is serious. Like it's a whole different
• 31:16
  signaling. Just whenever you work with
• 31:19
  someone more serious, yeah. Yeah, Roger was kind of alluding
• 31:22
  to this a little bit when he was telling us about with UGK.
• 31:26
  He was telling us about being able to work with like,
• 31:29
  restaurants who had really big budgets, who invested in the
• 31:32
  atmosphere but did not want to invest in their human capital.
• 31:35
  They were like, you know what I mean?
• 31:37
  And so like, going back to what you're saying is like, you're
• 31:39
  investing in the strategy, not just in the product itself.
• 31:44
  Does that make sense? You didn't go back on that.
• 31:47
  So actually, actually, when you learn that all these cool
• 31:51
  projects don't pay, there we go. There we let me get more bored.
• 31:57
  Yeah, yeah, yeah, yeah. So I learned that the cool
• 31:59
  projects don't pay as much and they're not sustainable.
• 32:02
  Now I'm more, I'm getting older, I'm going to be able to have
• 32:05
  predictability. And I've seen that me providing
• 32:09
  the strategy and me being the solution to your problem.
• 32:14
  That's how entrepreneurs get paid is you find out you're the
• 32:16
  solution to people's problems. Yeah, an entrepreneur is just
• 32:19
  someone who gets paid to solve problems.
• 32:22
  Being just a videographer wasn't solving it anymore.
• 32:25
  I had to take the time and go learn marketing strategies.
• 32:28
  I had to go see what other workers for other brands.
• 32:30
  I had to go see just how to stay consistent.
• 32:32
  And then I had to go practice what I preach.
• 32:35
  I'm teaching people how to do all this other stuff, but then
• 32:37
  they're not seeing me doing it. So then when I saw I started
• 32:39
  doing it, it just that was just changing.
• 32:41
  I just started doing content on myself in 2024.
• 32:46
  Well, it's really tentative. I started doing content on
• 32:49
  myself December. Remember. 20.
• 32:52
  Four. Yeah, yeah.
• 32:53
  OK. Yeah.
• 32:54
  Was that also something out of your comfort zone?
• 32:56
  You know, at first that you were like, oh, man, you know, you
• 32:58
  were behind the camera forever and now you're going on camera.
• 33:01
  What was that kind of like turn for you?
• 33:04
  I was AI was a big shift because you're flying on the wall.
• 33:08
  You're used to being behind the scenes, but now you got to have
• 33:10
  a real conversation and really build with people.
• 33:13
  It's not just, oh, let me hide behind the good looking work.
• 33:17
  It's like, let me get this work to the right person or let me
• 33:20
  talk to the right person. It's more of a it just changed a
• 33:24
  lot. It just changed a lot just from
• 33:26
  all right, I'm, I'm hiding and it's like, OK, now that's just a
• 33:30
  tool. You need to leave the tool back
• 33:32
  there and figure out who needs the tool and give it out.
• 33:35
  Yeah, yeah. What was like maybe your first
• 33:40
  creative project, whether that was in childhood that kind of
• 33:44
  started to like spark the whole, I love storytelling and I want
• 33:47
  to convert storytelling into, you know, like what was what was
• 33:50
  that that started to like get into your creative?
• 33:53
  It's cool that you said storytelling, because humans, we
• 33:56
  just we, we, we theme for connection, we theme for
• 33:59
  stories. And before cameras and TV's and
• 34:03
  radio, it was, it was storytelling, yeah.
• 34:05
  We would sit in front of the fire and we would tell a story
• 34:07
  just no matter what tribe you're going to tell a story to pass
• 34:11
  those stories along. And the same thing like when it
• 34:14
  got to The Cave, they would write it.
• 34:16
  They would write the story on The Cave.
• 34:17
  And then when they got towns, they would tell stories on the,
• 34:20
  on the, the pedestal or whatever platform they're in and they
• 34:24
  would tell their story. But.
• 34:26
  Music. Everything.
• 34:27
  Yes, beginning of my my storytelling would be beginning
• 34:30
  with my grandfather again. He's a pastor, so I was
• 34:33
  recording him on the boom camera in the back.
• 34:35
  I remember him taking me to Garage Center to right now.
• 34:38
  I can remember this today. He walked through, picked up the
• 34:40
  camera, got it and then at church I was recording him every
• 34:43
  Sunday and then. How old were you it?
• 34:45
  Was first grade, whatever age that is, yeah.
• 34:49
  And then when I got to high school yearbook, but I played
• 34:52
  football, basketball, track, golf, tennis, so I really
• 34:55
  couldn't capture myself because I was in the game, you know?
• 34:58
  And then freshman year, I don't know, but that's when I just
• 35:03
  borrowed a camera from my mom because she had a camera for
• 35:05
  some reason. I even found a photo of my dad
• 35:07
  having a camera. My grandma had a camera.
• 35:09
  Everyone had cameras. Yeah, yeah.
• 35:11
  But the big ones too are the camcorders that yeah, my dad has
• 35:14
  a camera just like that in the world.
• 35:16
  But I was like. It's destined it.
• 35:18
  Was yeah, that's what I wanted to ask.
• 35:20
  I was like, what led you into, you know, getting a camera and
• 35:25
  doing that so it runs in the family?
• 35:26
  They had to. I don't even know what made me
• 35:29
  go to my mom. I didn't even speak to her at
• 35:32
  the time. Well, not like that.
• 35:33
  But I wasn't, I was in college. Like, hey, do you got a camera?
• 35:36
  She's like, yeah, I do got a camera.
• 35:37
  I was like, let me use that camera.
• 35:39
  I took that camera. I went to some college party.
• 35:41
  And then like everyone needed photos that day.
• 35:44
  I'm like, they need these photos.
• 35:46
  Like, is it that serious? And it was, it was like a
• 35:48
  college Greek, Greek sorority fraternity party.
• 35:52
  So every sorority fraternity, they need their photos.
• 35:55
  And then I just, that was like a little sparkle, OK, all these
• 35:58
  people are asking for my number or my e-mail, like I got
• 36:02
  something here and I'm just a freshman in college.
• 36:04
  I'm like, I'm just got, I got something, I don't know what it
• 36:06
  is. And then it was another time,
• 36:08
  like a week after that, around this time right now, spring
• 36:10
  break. Yeah, I had everyone was on the
• 36:15
  beast at photos, same thing. And they said, hey, what's your
• 36:17
  Instagram? What's your, I don't know, like
• 36:19
  trade ductions. This is why I came up random on
• 36:21
  the spot. And it's like, well, you're the
• 36:23
  photographer, send us the thing. We'll send you the money.
• 36:25
  I'm like, I'm just on the beach. Like I'm from Oklahoma.
• 36:27
  Like, you know what? I'm like what is going on right?
• 36:30
  Now you're like, listen man, I'm just trying to take my tequila
• 36:33
  sunrise over here. I feel like maybe I should take
• 36:36
  serious so. Well, that's, that's been The
• 36:39
  thing is I keep treating well, I was treated as a hobby.
• 36:42
  I wasn't trying to make it serious.
• 36:43
  I didn't want to like ruin relationships and stuff like
• 36:45
  that. But then eventually just like I
• 36:49
  got a whole college degree and I got all this other stuff.
• 36:51
  So when you're trying to don't have a job, all this other stuff
• 36:54
  is like, OK, let me lean on what's been working for the last
• 36:56
  7-8 at the time, 7-8 years. Let me just lean into on this.
• 37:00
  So yeah, I lean into it. I spent like 5000 on mentorship
• 37:05
  pay. The guy, he taught me the, the
• 37:07
  retainer, main retainer framework.
• 37:11
  I I made my money back. A year goes by, I see him in the
• 37:15
  vest fest and I was thinking about it at the conferences.
• 37:17
  I see him in the vest fest. My camera's in my backpack.
• 37:19
  I'm going around talking. Yeah, he's like, hey, how's it
• 37:22
  going? Well, I'm like, yeah, things
• 37:23
  going good. And then he's like, oh, so so
• 37:26
  have you hit the 2020 thirty K months in?
• 37:28
  I'm like, no, not yet talking about that.
• 37:31
  And then he said, So what are you doing here?
• 37:32
  I'm oh, just getting content. He's like getting content.
• 37:35
  Your camera's in your backpack. Oh, called you out?
• 37:38
  I was like this person. And I was like, yeah, yeah,
• 37:42
  you're right, You're right. Right now take your camera out
• 37:45
  your backpack. Go ask 10 to 15 people.
• 37:47
  Do you have content? What can I do for you?
• 37:49
  Shoot them right now. And if you go on my page, look
• 37:52
  at 2024, I'll be shooting other entrepreneurs.
• 37:55
  But I was seeing like, OK, this is, this is easy.
• 37:57
  Just pull out the camera, record that person, have the audio and
• 38:00
  that's it. Like that's a real.
• 38:02
  Yeah, you're thinking too hard about this stuff.
• 38:04
  Like everything that you're talking about, it could be
• 38:06
  valuable to someone that's below you or above you.
• 38:09
  Maybe that's mental thing about it's either having questions or
• 38:12
  you're trying to get to those questions.
• 38:13
  So you're trying to document the process as long as as long as
• 38:16
  you go. So yeah, seeing him there
• 38:20
  started documenting other people.
• 38:22
  And that right there was like, that was my first like shift
• 38:25
  break of imposter syndrome. Like I'm watching all these
• 38:28
  people on YouTube. I'm watching all I'm studying
• 38:30
  their contents and I'm meeting shake hands.
• 38:32
  And it's like the next thing was like, what's next?
• 38:34
  And this is it was like, OK, you got to build something, you got
• 38:38
  to build some type of community. Because if you're not building,
• 38:40
  like what are you doing? You know, if you're not like you
• 38:42
  guys are building episode episode, If you're not doing
• 38:45
  building some type of ways, like what are you doing?
• 38:47
  Because you got to you got to be either consuming or you're
• 38:50
  creating. That's it.
• 38:52
  So right now I'm just like, alright, I got to keep creating,
• 38:55
  but I got to create the the tribe, I got to create the
• 38:58
  community, I got to create the like minded people that I also
• 39:01
  got to create assistance. I got to create.
• 39:03
  SO PS because I'm, I'm evolving from a solopreneur from an
• 39:07
  entrepreneur to a businessman to an investor, A solopreneur,
• 39:11
  you're doing everything by yourself.
• 39:12
  You don't have any help entrepreneur.
• 39:15
  You're still buying things high for high, low, but you have some
• 39:17
  systems, a businessman, you can step away from your business for
• 39:20
  seven days and it still functions without you.
• 39:23
  And an investor, Yeah, you just invested into another CEO who
• 39:26
  has the plans, who has strategies.
• 39:28
  And it's just, hey, show me the return of investment.
• 39:30
  Am I going to make 15%, Twenty percent, 30%?
• 39:33
  All right, cool. Here's the money.
• 39:34
  You know, eventually that's the goal is to get to that point.
• 39:37
  But a lot of people get stuck in the solopreneur just having a
• 39:41
  job for themselves. And that's where I was at was I
• 39:44
  had a videographer job. I, I was stuck in that trap.
• 39:49
  I'm just working for myself. The hustle, the hustle, Cutler,
• 39:51
  I was stuck in that I couldn't figure out if I work harder, am
• 39:56
  I going to make more money? And that that was not, that's
• 39:58
  not, that's not it. If you work harder, you don't
• 40:00
  make more. Money.
• 40:00
  No. Capitalism doesn't work that
• 40:02
  way. Unfortunately, as much as I
• 40:05
  preach it, it's not true. Yeah, it's not true.
• 40:07
  America's ghetto. Yeah, you have to work.
• 40:10
  Smarter. You have to work in systems.
• 40:12
  You have to figure out, OK, like for me, it was learning who's my
• 40:17
  target audience. I was a journalist.
• 40:19
  I was shopping at everyone. Now I had to be a specialist.
• 40:22
  Like, whenever you're hiring a wedding photographer, you want
• 40:25
  to make sure this guy shot weddings before you want to make
• 40:27
  sure they've done all this. If they if you see music videos
• 40:29
  on his pages, like I don't know, he might.
• 40:31
  He can capture capture really good stuff, but I want some.
• 40:34
  Direction, I want to make sure, you know, I want to make sure
• 40:36
  it's the specialist. Same thing like a brain surgeon.
• 40:38
  I don't want to work with the the nurse.
• 40:40
  Give me the brain surgeon. He works exactly on brains.
• 40:44
  So that's how well my, my job in position came was just me
• 40:47
  working as a general videographer.
• 40:49
  I would get general jobs and get, you know, just this.
• 40:52
  But now I'm like, OK, right now I work with strictly businesses,
• 40:56
  brands and entrepreneurs. I work with service based
• 40:58
  businesses. I'm working with people who have
• 41:00
  a high ticket offer. So whenever I get you just one
• 41:03
  sale, you could you could afford my services.
• 41:06
  Yeah. So when I'm coming at you and
• 41:08
  telling you, hey, pay $3000, it's not like, oh, it's, it's
• 41:11
  out of the world. It's like now I can get you
• 41:14
  another customer. Yeah, it's worth it.
• 41:17
  It's an. Investment and now that now
• 41:20
  they're seeing the investment, they're seeing the return.
• 41:23
  We, I think like even on the pod, we've been trying to like
• 41:26
  figure out like the whole consumer versus like building
• 41:30
  the community versus building the rest of the brand versus
• 41:32
  building like the, the people, the stage, the stuff that we're
• 41:36
  trying to bring and cultivate. I love to ask this question to
• 41:40
  like other creatives that are here who do things like this or
• 41:43
  other strategists who come on with us, What could we do
• 41:46
  better? I love to put them on the spot.
• 41:53
  And also you will not hurt our feelings.
• 41:56
  We have very thick skin. Now, I did try to think of this
• 42:00
  question before. Yeah, 'cause I sent it to you,
• 42:03
  yes. I don't have.
• 42:05
  Any No. It's the OneNote that you got
• 42:08
  for me. It was the only note, yeah, I
• 42:10
  didn't give him anything else. Yeah, seriously, I've been
• 42:13
  trying to think of something. Yeah.
• 42:14
  Like I, I even try to, you know, iron sharpens iron and still
• 42:18
  think of something, but I really can't think about it like.
• 42:20
  The word just perfect. Yeah.
• 42:21
  No, I was not. Yeah, you guys.
• 42:23
  Yeah. You guys are perfect.
• 42:26
  We do all right. I don't, I'm seriously, I'm, I,
• 42:28
  I want to see people do better. And I'm seriously trying to out
• 42:31
  of the kind of my I'm trying to think of something.
• 42:33
  Yeah. And I don't think of nothing,
• 42:34
  OK. I would just say I'll talk
• 42:35
  after. I would.
• 42:37
  No, no, I mean in case you, in case you think more, you know
• 42:39
  what I mean? Like, as in like, you know, over
• 42:42
  time and then even when the episode comes out and then
• 42:44
  you're like, this is what you could do better.
• 42:47
  And then and then we'll be able to record that.
• 42:50
  You know what I mean, 'cause we got to, we got to like run it
• 42:52
  back. Yeah, yeah, yeah.
• 42:53
  Stay tuned guys. Yeah, but I'm seriously, I think
• 42:56
  you guys are doing a good job just from before this.
• 43:00
  The energy before, just from walking in the energy was good.
• 43:05
  From currently right now, you guys are not paying me to say
• 43:08
  this. I feel like you guys are doing a
• 43:10
  good job. Yeah, we paid him.
• 43:11
  We we paid him in drinks, Yeah. From our petty cash fund.
• 43:17
  Everywhere. Petty cash.
• 43:22
  Oh. My God, I love this.
• 43:28
  Yeah, Yeah. No, no.
• 43:30
  We gave him what? There's a script.
• 43:31
  There's a there's a script being.
• 43:33
  And it's invisible. It's at the top.
• 43:35
  You can't see this, but there's a script here.
• 43:38
  And it's like Trey speaks. Audience laughs.
• 43:43
  Trey gets soft and philosophical.
• 43:46
  Trey, lower your voice. Yeah.
• 43:48
  Trey, get loud. Yeah, yeah.
• 43:50
  Now do a flip. That's God, right?
• 43:52
  There, Yeah, yeah. And then there's one behind him
• 43:57
  for us. Yeah.
• 43:58
  Yeah. So, yeah, there's, there's Corey
• 44:01
  is here. The people just don't know that
• 44:03
  Corey's here. Corey's telling us what to do
• 44:05
  throughout this whole thing. We have a digital media system.
• 44:08
  That's Corey. Yeah, So, yeah, Corey's here.
• 44:13
  He's doing this all behind the scenes.
• 44:15
  You didn't know guys, but something that I think like, you
• 44:18
  know, even as a creative, you have to build like a portfolio.
• 44:24
  Tell me about what I I love the reels 'cause I also have to have
• 44:28
  a portfolio and, you know, you make some cool stuff and then
• 44:31
  you're like, you want to see My Portfolio and then like it goes
• 44:34
  to a blank canvas. Me too.
• 44:37
  Did you ever feel like, what was it like for you to build your
• 44:41
  portfolio? I struggle with a lot of
• 44:44
  imposter syndrome when I have to write about myself.
• 44:46
  I feel like I can talk and write about people all the time or
• 44:50
  write about a product or write about others.
• 44:52
  I can do that. When it comes to me, I'm like,
• 44:55
  oh fuck, I am. I go into existential crisis
• 44:58
  mode. I'm like, what am I doing?
• 44:59
  I don't know if I'm doing anything right, You know?
• 45:02
  I don't know. Did you feel that way?
• 45:04
  How's that for you as you were building your portfolio from?
• 45:06
  The first time it's a switch now because currently right now I
• 45:10
  see content as a way to build trust at scale and to signal and
• 45:17
  position you in front of your target audience.
• 45:20
  That's how I view how I view content currently right now.
• 45:24
  At first it was cool projects and just do the random here's
• 45:29
  and there. But now content is a transaction
• 45:32
  for attention. So what you do with that
• 45:34
  attention is up to you. You can build a e-mail list.
• 45:38
  You can use that e-mail list to sell a product.
• 45:42
  You can build up a big viewing a following and then have a
• 45:47
  subscription. You can there's so many
• 45:49
  different things that you can do with the content, but it's just
• 45:52
  a transaction for attention. But what you do with that
• 45:55
  attention is up to you. So now I'm like, OK, they want
• 45:58
  to see me on the camera or they just no, not, not even they want
• 46:01
  to see me on the camera. That's just hiding behind the
• 46:04
  camera. Or what you were saying like you
• 46:06
  were trying to practice what you preach.
• 46:07
  Yes, you had to. How are you going to tell people
• 46:09
  to do this stuff and then you're not doing it yourself?
• 46:12
  Yeah. So building the trust at scale,
• 46:14
  yeah, is whenever you post anything, even if you write
• 46:18
  about yourself, it's a carousel over surreal.
• 46:22
  You're building trust. That's all it is.
• 46:23
  So now content can get into rooms that you can't even get
• 46:27
  into. Content can be sent to somebody
• 46:30
  that you didn't even have won't even have a conversation with or
• 46:33
  didn't even plan to or think you could have a conversation.
• 46:37
  But just because you recorded it because you're a human being and
• 46:40
  not human doing just be you. And that's the content that's
• 46:45
  going to magnetic and connect to whoever's supposed to connect
• 46:48
  with you versus just doing stuff, the trends, doing
• 46:52
  whatever is popular online. Yeah, and you just attracting
• 46:55
  randoms rather you rather, if you got 100 views, I'd rather
• 46:59
  have 100 views. That was my target audience
• 47:02
  versus 1,000,000 views with no one who doesn't care nothing
• 47:04
  about me. That's that's true.
• 47:06
  Like I think it is so easy to, you know, do the trend to do
• 47:10
  the, the trending audio to do the thing that is like that's
• 47:14
  going to get me the views. How do you switch from that
• 47:16
  though? You've you've talked about this
• 47:18
  a lot on, on a lot of your content.
• 47:20
  You preach this as like your digital strategy too, of like
• 47:24
  how do you help people like realize that like, you know,
• 47:28
  anyone who's trying to build content or build their own
• 47:30
  business around that or just tell their story.
• 47:33
  Stop looking at the vanity stuff.
• 47:36
  How do we how do we do that? So because it's our ego too.
• 47:39
  Yeah, it is. It is.
• 47:40
  I try to change the perspective. So if you just think about maybe
• 47:44
  say if you got 50 views, think about 50 people punching you.
• 47:49
  Oh. 50 people beating you up, just change the perspective of
• 47:57
  how many people it actually is and and we're like what it is.
• 48:03
  Yeah, that definitely echoes the just kind of the same thing, our
• 48:07
  friend Miguel said. Imagine 50 people in this room.
• 48:10
  Yes, yes, but it's mainly just trying to pay the long term game
• 48:15
  because the the anything get rich quick, you know.
• 48:20
  Yeah, but just I try to position it as, all right, even if you
• 48:25
  did get 100 viewers, those are the people that you're trying to
• 48:28
  talk to and they understand where you are in your in your
• 48:32
  journey and your authority into that.
• 48:34
  So now one of these other people come in late, it's like, OK,
• 48:37
  they have more stuff to educate themselves on and like learn
• 48:40
  about you and your brand. So it's just they're late.
• 48:43
  That's it. Yeah, yeah.
• 48:44
  Because one viral video now that a that a million people that
• 48:48
  from that viral they're going to go, oh, what else does he sell?
• 48:51
  What else does he have? And they go back and you might
• 48:53
  get a boost of 50 to 100 more views to your stuff and then
• 48:56
  keep on repeating the process. But it's a long term game.
• 48:59
  People are kind of instant gratification, you know, pop
• 49:02
  culture there when they want stuff so fast.
• 49:05
  But literally Jordan didn't get a ring until Season 7.
• 49:09
  Think about being the best player in the NBA and scoring
• 49:12
  3040 fifty points a game and not getting the ring.
• 49:17
  He had to change his perspective.
• 49:19
  It took another coach, Phil Jackson had to come in on Year 7
• 49:23
  and look from a different perspective and say, hey,
• 49:26
  Michael, we got this triangle offense.
• 49:29
  You got a pass here, you got a rebound down there.
• 49:31
  Stop trying to shoot it all yourself.
• 49:33
  Have a team you so you could be a star, but it takes for you to
• 49:38
  be a superstar. You got to be around other
• 49:40
  stars. You can't be a start.
• 49:41
  You could be a star by yourself or and you're around other
• 49:43
  people. That's a superstar, and then you
• 49:45
  got a mega star and then you got a whole conglomerate like it's
• 49:50
  everybody's position is important.
• 49:51
  The waterboy, the the GM, the tower boy, the the 15th person
• 49:56
  on a player to team. Everyone's position is
• 49:59
  important. When you start to think in
• 50:00
  systems, when you start to see the grander experience and not
• 50:04
  just seeing the solo version of you, like, Simply put, when
• 50:10
  you're going down the Chipotle experience and you're going to
• 50:13
  get your own food in the Chipotle line.
• 50:14
  Chipotle is a perfect I I UX design.
• 50:18
  I love that stuff. So that's why I'm like, that's
• 50:20
  how I, I tried to explain to people, because it's like, OK,
• 50:23
  you walk into Chipotle, you see a line of people already, you
• 50:28
  see who's already there, you see who's eating.
• 50:30
  And then you can, once you get to ordering you, you actually
• 50:33
  even see who's cooking in the back, who's refilling, who's
• 50:35
  coming around, who's doing the online orders, and then you're
• 50:40
  seeing that whole system taking place.
• 50:41
  It's not as simple as just the transactional stuff.
• 50:44
  And you have to as a consumer and also the person working
• 50:47
  there, you need to start to see the systems in your life to help
• 50:52
  change that perspective. Also, I want to just say real
• 50:55
  quick that when you said the mega superstars, you pointed at
• 50:58
  me. Yeah, mega *.
• 51:02
  Mega star just to say yeah. No, I know a star knows a *.
• 51:05
  A star knows a star. A mega star knows a mega star.
• 51:09
  Let's get it back. Let's let's get it right.
• 51:10
  Let's get. It right a mega.
• 51:11
  Star. That's true.
• 51:13
  That's true. Yeah.
• 51:14
  No, I had to, I would say with those systems just regulating my
• 51:18
  own systems, stocks kind of help me with that like doing day
• 51:21
  trading and stuff because I had to.
• 51:24
  I wasn't getting the outcome that I wanted to get.
• 51:26
  So mentors is definitely telling you just journal your emotions
• 51:30
  and I had I journaled too many times like I'm seeing greedy
• 51:33
  greedy. Greedy.
• 51:34
  Did you journal? Did you journal?
• 51:36
  I am mad today. Sad face.
• 51:39
  No, not like that, OK. Not like that, but I.
• 51:42
  Greedy. I had, I, well, I wrote down I
• 51:43
  was greedy in the in the, in the situation, Yeah.
• 51:46
  Because I, I seen my target. Yeah, but I didn't pull out the
• 51:49
  money. Yeah, yeah.
• 51:52
  Oh shit, what a way to call yourself out there, you know
• 51:55
  what I mean? Well, I didn't know that until I
• 51:57
  wrote it down and I'm seeing it multiple times.
• 51:59
  I'm like, oh, you're greedy. Yeah, so it's like, you greedy
• 52:03
  motherfucker. Yeah.
• 52:07
  And you're like, let's stop doing that.
• 52:09
  Yeah. So what you do?
• 52:11
  Just put new rules in for myself.
• 52:13
  So a system kind of helps you get predictability and I just
• 52:17
  kind of got tired of just going Willy nilly just doing anything.
• 52:20
  So anytime I start building the systems, I can kind of change
• 52:24
  the, the outcome. So I changed I actually for
• 52:28
  trading for the example, I just had to have a rule.
• 52:31
  Just, I made 4 rules for myself. Follow these rules, wrote them
• 52:34
  on my paper, put them on my laptop, put them on my, my
• 52:36
  desktop computer. And if you don't see these 4
• 52:39
  rules, you can't take a trade because I had to learn myself.
• 52:43
  OK, you're this type of person, you're this way.
• 52:45
  So don't do those things and follow these rules, because that
• 52:49
  applies for you. Yeah, yeah.
• 52:52
  Yeah, try to be disciplined because I know how I am.
• 52:54
  I know how I get. Yeah, discipline's hard.
• 52:56
  Yeah, it is. Yeah.
• 52:57
  Discipline's doing what you don't want to do, and being a
• 53:00
  spoiled brat is doing anything. Talk to my little baby.
• 53:03
  Oh, I want to be a spoiled brat. You know what I mean?
• 53:08
  Yeah, Yeah. Like ignorance is bliss.
• 53:11
  Yeah, I'm like, I see. I'm seeing you like to play.
• 53:15
  Yeah, I do. Yes.
• 53:17
  Nothing. Wrong with playing though, you
• 53:19
  got to lighten up the mood. Yeah, we have to.
• 53:21
  We have to. Serious and all the other.
• 53:23
  Things, Yeah. Life is serious.
• 53:25
  We can be serious, but we need whimsy.
• 53:29
  We need whimsy, yeah. Need a healthy medium?
• 53:32
  Yeah, you got that. Yeah, you got that.
• 53:34
  Yeah, I hate. And I'm a whimsical person.
• 53:37
  Yes, yes, That is my laugh. That is how I laugh.
• 53:41
  That. Yeah.
• 53:44
  You recorded that? Yeah, that's no, no, no.
• 53:47
  He has a soundboard. Yeah, yeah, yeah.
• 53:49
  Oh, sorry, sarcasm. Yes, I did.
• 53:52
  That is in my laugh. You guys.
• 53:54
  I think I did that well. Plugged in there.
• 53:56
  Didn't do that well, I did. I'm really good at this.
• 54:00
  Whatever I'm trying to stream and tell to do my buttons, it's
• 54:02
  funny. Yes, yes, I think we, I think we
• 54:06
  were mesmerized by your voice and we stopped looking at the
• 54:09
  buttons. That's what happened.
• 54:12
  There was a lot. Don't worry though, when we post
• 54:15
  the reels we'll add the sounds that's.
• 54:17
  A talent right there, the man. What you doing too?
• 54:19
  Because it's tough. Yeah.
• 54:27
  Is a lot. Yeah.
• 54:29
  Yeah, that's the SpongeBob cussing, right?
• 54:30
  There, yeah. Are you a?
• 54:31
  SpongeBob fan. I mean, SpongeBob.
• 54:33
  I was starting in Oklahoma I feel like.
• 54:35
  It was. I feel like yeah.
• 54:36
  You feel like I know. You know, creator the original
• 54:39
  storymaker from Oklahoma. Really.
• 54:41
  Yeah, I'm gonna look that up a little quick look at a few.
• 54:45
  Yeah, what? I didn't know that.
• 54:47
  Check it. Out.
• 54:48
  I feel like no, I feel like yeah, he got to be from here.
• 54:51
  Yeah, because he's kind of weird.
• 54:52
  Not he, not because he's weird, but just.
• 54:54
  That's what I heard. Oh.
• 54:55
  That's what you heard. Oh, I seen, I seen that.
• 54:57
  Yeah, yeah. I mean, everything we hear on
• 54:59
  the Internet is real, no? No, no, no, I, I especially me
• 55:03
  being into like the Internet and media and propaganda, like I
• 55:07
  don't believe nothing. Yeah.
• 55:09
  Not like if it comes by my like, I'm not going to believe it.
• 55:12
  Yeah, they got a Google study that says you got to spend 7
• 55:15
  hours on your, your audience or your, your target audience right
• 55:19
  now. Like before you even press buy,
• 55:21
  just spend 7 hours, 11 different touch points and four different
• 55:24
  platforms. Google study.
• 55:27
  Because everything's fake these days, you know, like just
• 55:30
  there's a copycat, there's a new mentor, there's a new whoever,
• 55:34
  what some someone's selling you some type of dream.
• 55:36
  It's just it's hard to believe we're in a we're in a trust
• 55:40
  recession. We're in a trust recession,
• 55:42
  literally. Oh my God.
• 55:43
  Well with AI too. Wait, so.
• 55:45
  So what was he? Was he a creator?
• 55:47
  You still haven't found it yet. I'm diving a little bit deeper.
• 55:52
  We can't trust Dee again. We're in a trust.
• 55:55
  We're in a trust issue. Yeah, we're we're in a trust
• 55:59
  issue right now. It's.
• 56:00
  Somewhere in this? Thing Trey just doesn't give us
• 56:03
  very trusting vibes, you know what I mean?
• 56:05
  Trust. Me like.
• 56:07
  Trust me. No, but yeah, I love SpongeBob.
• 56:13
  He's so fun. Yeah, OK.
• 56:15
  So yeah, he was born in Oklahoma.
• 56:18
  She has something. Yeah, something Oklahoma people
• 56:22
  born crazy. Like he became a marine
• 56:24
  biologist and animator and resided in California.
• 56:28
  OK, what an old life, I guess. Yeah.
• 56:30
  What an interesting life. Some people got roots and ties
• 56:33
  to Oklahoma. There we.
• 56:34
  Go. That's.
• 56:34
  Snoop Dogg, too. There's a whole bunch of.
• 56:36
  Snoop Dogg's from Oklahoma. Not from Oklahoma born, but he
• 56:40
  may have been born. What like look, look at that
• 56:43
  one. I don't know exactly.
• 56:46
  But you're like all my other like the people who I love.
• 56:49
  Who else? Who?
• 56:50
  Else yeah, I'm not born in Oklahoma.
• 56:52
  You're you were born. In I was raised in Oklahoma,
• 56:55
  like the second, third grade, second.
• 56:57
  Where were you born in Wisconsin?
• 56:59
  Wisconsin. OK What?
• 57:00
  What family? Family.
• 57:02
  Yeah, it's family, just they were back and forth.
• 57:04
  Yeah, gotcha. So you were saying this earlier
• 57:07
  too, Like let's talk a little bit about Oklahoma City.
• 57:09
  You were saying how networking is a little hard.
• 57:13
  I'm curious about the creative scene in Oklahoma and what
• 57:15
  you're trying to bring too. So I'm a radical thinker and I
• 57:18
  hate if I just jump straight to the point, but a lot of people
• 57:22
  are in survival mode, so they're in survival mode thinking.
• 57:26
  So whenever they're doing business, it's throughout
• 57:29
  survival mode as well. So now when I'm even doing
• 57:32
  business with someone, I have to even check if you're in survival
• 57:35
  mode or flow mode before we even get to doing business.
• 57:38
  So just like dating, you got a date before you marry.
• 57:41
  So you got a date before you start doing business.
• 57:43
  So a few times before we even do any business things, we're going
• 57:46
  to date a little bit. See how you are, see how you act
• 57:49
  under pressure, just same thing, you know, and then we might get
• 57:52
  into a short term agreement. See how that short term
• 57:55
  agreement if the proceeds went out good and then we're doing.
• 57:58
  A trust. Recession, but I had these are
• 58:02
  just my system now, just because you know when you get burnt,
• 58:05
  same thing in a relationship, you might get burnt.
• 58:08
  He's like, man, I got to make sure he really say what he's
• 58:10
  doing because he might got a whole family out there, whole
• 58:13
  kids. And that's true.
• 58:15
  Like, don't you said? Yeah.
• 58:17
  Yeah, I might. Have some stuff going on so.
• 58:19
  Just kind of got. To fill them out, see how it is.
• 58:22
  And then well, me getting out of survival mode, I can say that
• 58:26
  now and I can, I can move that way.
• 58:27
  But whenever I'm in survival mode, when you're a
• 58:30
  videographer, you going to take $200 shoots, You going to take
• 58:33
  $150.00 shoots because you're in survival mode.
• 58:36
  But now I'm not in survival mode.
• 58:37
  Now I can sit back and wait and snipe the $3000 shoots, the
• 58:41
  $5000 shoots like my TV shows $100,000.
• 58:44
  I didn't snipe that one but it just came to me but.
• 58:46
  Yeah, that's OK. Humble grab.
• 58:49
  You know what is it? Subtle flex?
• 58:52
  What? What is that saying?
• 58:53
  It is, isn't it? That's not how it works.
• 58:55
  That's not how it. Works.
• 58:56
  Oh yeah, the cool stuff you don't get paid for.
• 58:58
  Damn it. Yeah, that that was what we were
• 59:00
  talking about. Yeah, that's exactly not a team.
• 59:04
  The crew, all that stuff. Like I had a crew of eight
• 59:06
  people, so they had to get paid out.
• 59:08
  They had them for eight days. So yeah, yeah, it was.
• 59:12
  Everybody had to get paid out. What's something about like
• 59:16
  building creative strategy or content that people in the
• 59:22
  people underestimate about people in the Midwest doing it?
• 59:28
  Well, they might think like we're boring, we don't have too
• 59:33
  much going on like in Midwest wise because we don't have as
• 59:36
  much attractions or nightlife or I don't know exactly how far it
• 59:39
  is in your spot, but yeah, yeah. So I would guess I would say
• 59:45
  like small Midwest, like it's easier for us to lock in because
• 59:50
  we don't have as much distractions.
• 59:51
  But at the same time, some people who with the
• 59:54
  distractions, they have more opportunity to go get distracted
• 59:57
  by all other stuff. So it's a win.
• 59:59
  It's a win win, I would say yeah, but they they what they
• 1:00:03
  what the question was you what they struggle with.
• 1:00:05
  Or just like people who maybe underestimate just some of the
• 1:00:10
  stuff in the Midwest or or other creatives in the Midwest who are
• 1:00:13
  doing things or you know, like, yeah, you also travel to get out
• 1:00:16
  there and network with other people, but you're still
• 1:00:18
  residing here. You're still, I know you're
• 1:00:20
  thinking globally impact wise or, you know, reach.
• 1:00:23
  Why is this global? But impact is probably local.
• 1:00:26
  Man OK, so just the whole Bad Bunny thing, like.
• 1:00:30
  Just two years ago exactly. Yeah, he.
• 1:00:32
  Was at a grocery store, you know what I'm saying?
• 1:00:34
  So just staying down for the come up, really just
• 1:00:37
  understanding that everything is not going to just blow up so
• 1:00:39
  fast and everything they actually, they say have a 10
• 1:00:43
  year business plan. That's really when businesses
• 1:00:45
  take off anyways. In two years now people, they,
• 1:00:48
  the social media has put it out there for people to blow up a 1,
• 1:00:52
  you know, one year, 30 days and stuff like that.
• 1:00:54
  That's been nice enough for people's mindsets.
• 1:00:57
  Or it's the vanity of the views. Yes, You know, if we go back to
• 1:01:00
  that, because you can see on anyone's profile, you can see
• 1:01:02
  how many views are getting on something, right?
• 1:01:04
  But then like, OK, is the community really there?
• 1:01:08
  What's the what's the comments like?
• 1:01:10
  Where's the traction of people actually there or not?
• 1:01:13
  Yeah, yeah, No, that, that's, that's another thing I would say
• 1:01:16
  Midwest, especially Oklahoma, it's kind of harder because back
• 1:01:21
  to the survival mode, it's the crab and barrel mentality.
• 1:01:23
  When I, when I say that is people I want to make it out
• 1:01:26
  first or I want to make it I I didn't need your help.
• 1:01:29
  I I did it by myself. That's survival mode, I would
• 1:01:31
  say yeah, the self-made, I used to be on it too. self-made,
• 1:01:35
  self-made something that's survival too.
• 1:01:37
  Yeah and because the lone it's not it's not a yeah, lone wolf
• 1:01:41
  is not a flex. No, a flex is having a
• 1:01:43
  community. A flex is having a tribe.
• 1:01:45
  A flex is having look at how many other people haven't built
• 1:01:48
  up in the same system. That's the flex.
• 1:01:50
  But all the by yourself stuff, not the flex I, I thought it
• 1:01:54
  was. I really thought that was I
• 1:01:55
  thought. It was I mean, we were all
• 1:01:56
  getting sold it. Yeah, You know, we I think we go
• 1:01:59
  through that in our season of life too.
• 1:02:01
  Yeah, yeah. Find me after at least five eco
• 1:02:04
  deaths please. No real.
• 1:02:09
  Yeah, no, yeah. Like, I mean, even if we go back
• 1:02:11
  to Bad Bunny, I mean, like, yeah, his reach is global now
• 1:02:14
  still. And he could have as one of the
• 1:02:16
  most like prominent artist right now globally done his residency
• 1:02:21
  where everybody does a residency, Las Vegas, Miami,
• 1:02:24
  He's like, now fuck that, I'm going to Puerto Rico.
• 1:02:26
  Come and spend your money in my island.
• 1:02:28
  Come and learn about my island. Coming to help my people.
• 1:02:31
  They need it. That's.
• 1:02:32
  Excellent. It's like, why not circulate the
• 1:02:35
  dollar with your people? Yes, yeah, that makes sense.
• 1:02:37
  Yeah, that's why I I'm a big bad Bunny Stan.
• 1:02:40
  Like I love other artists who are big, but it's like, but what
• 1:02:43
  are you doing? What's your like?
• 1:02:46
  Or, you know, like, yeah, when you, when you also know the
• 1:02:48
  language, 'cause I speak Spanish, it's like everyone
• 1:02:51
  listens to certain songs. Like Ilapagoran sounds really
• 1:02:54
  fun and like exciting and poppy, but really the song is about how
• 1:02:59
  the island has no electricity all the time and has issues.
• 1:03:03
  Yeah. And it's like, oh shit, I didn't
• 1:03:05
  know that, you know? His Super Bowl experience, I
• 1:03:07
  mean, performance. I really love that he shined the
• 1:03:11
  light on everything. Like he brought a whole culture
• 1:03:14
  there. Like it's forget.
• 1:03:15
  Like we're gonna show what we're gonna do.
• 1:03:17
  Yeah, that's what I would really like.
• 1:03:19
  Is like he's just yeah, I got, you know, I'm here, but I'm
• 1:03:22
  gonna bring y'all with me. I'm gonna bring my culture with
• 1:03:24
  me. I'm gonna show y'all from just
• 1:03:26
  from the details, just from the plant.
• 1:03:28
  No, all the whole everything that was just that was cool to
• 1:03:31
  me. Yeah, well, I mean, like, I
• 1:03:33
  can't remember her name, but like the lady who had the Taco
• 1:03:36
  sand, like she she like literally does have like a small
• 1:03:39
  Taco sand in Puerto Rico. Yeah, Yeah.
• 1:03:41
  Like he wasn't like, Oh yeah. Let me bring like a really big
• 1:03:44
  time person. It's like now I'm gonna bring my
• 1:03:46
  yeah, human people and the storytelling, Like we go back to
• 1:03:49
  the storytelling, like the hats, true storytelling, right.
• 1:03:52
  Like we're not. Last longer, yeah.
• 1:03:54
  Yeah. And even just the impact of the
• 1:03:57
  family, you know what I mean? Like, Oh my God, that was my
• 1:04:00
  grandma or that was my aunt or that was my cousin or whatever.
• 1:04:03
  My sister, yeah. Yeah, I'm big on just, you know,
• 1:04:07
  pushing, pushing the people forward.
• 1:04:09
  Yeah, not nothing oppression and then holding people back or
• 1:04:12
  moving the goal posts or gatekeeping.
• 1:04:14
  Nothing like that. I'm really big on just helping
• 1:04:17
  out 'cause I remember I didn't have no help.
• 1:04:20
  I didn't have a opportunity or a chance or something like that.
• 1:04:23
  And you just be the change that you want to be, be the impact.
• 1:04:26
  You know, like if I'm living my best life, I can impact another
• 1:04:30
  young boy that look just like me to do the same exact thing.
• 1:04:34
  They call it television. So it's you telling another
• 1:04:36
  man's vision. So the vision that they just
• 1:04:38
  been showing online hasn't been my vision or has been my
• 1:04:41
  people's vision. So I'm a tell they share my
• 1:04:44
  vision with my own camera. I don't need my own the other
• 1:04:47
  production like I can produce and feel my own stuff and I
• 1:04:50
  could put it on to you just like that or YouTube or whatever
• 1:04:52
  platform they want to consume it.
• 1:04:54
  I got chills with that. Yeah, I love that.
• 1:04:57
  I also because like right before this, earlier this morning, I
• 1:05:00
  opened my phone and I was looking at, I forgot which big
• 1:05:03
  brand commercial it was, but what I liked about their
• 1:05:05
  commercial was around like I as a woman, like I could I have to
• 1:05:11
  work so much harder. It was like talking through
• 1:05:13
  that, but in a really pretty way, like, you know, without
• 1:05:16
  saying all the other words, it was, it was like, I have to work
• 1:05:21
  much harder. I'm the only woman here.
• 1:05:22
  I'm the only woman engineer. And it's like, I did that and
• 1:05:24
  it's like, that's not what I want.
• 1:05:26
  I want to be one of them. I want other And then like it
• 1:05:30
  flips camera to like someone who looks like me, you know, or just
• 1:05:34
  like has more melanin in their skin and.
• 1:05:38
  There's like brain, it's like we need that.
• 1:05:40
  We need to implant that in our head because all we see is
• 1:05:42
  something different that's not look like us.
• 1:05:44
  And you don't have the inspiration.
• 1:05:47
  Yeah. Inspired means literally the the
• 1:05:49
  breath, like to breathe, breath into somebody.
• 1:05:52
  That's what inspired breath spirit.
• 1:05:55
  Yeah. So I want to inspire, you know,
• 1:05:57
  bring life into all the people who feel dead inside.
• 1:06:01
  Yeah, yeah. I mean, yeah, like, I think even
• 1:06:06
  when we're not seeing enough melanin on screen forever, You,
• 1:06:12
  you. I think everyone has this or
• 1:06:14
  goes through like colorism or racism in every culture where
• 1:06:18
  it's like darker skin. It seemed uglier.
• 1:06:21
  I used to. I used to always get told that
• 1:06:23
  when I was little, like, oh, you're so dark and but it wasn't
• 1:06:26
  like Nice Comet. And so I grew up hating my skin
• 1:06:31
  and I always wanted colored hair.
• 1:06:33
  And I would, I grew up thinking I can't have colored hair
• 1:06:36
  because I have dark skin and it's not going to look good on
• 1:06:40
  me. But I always wanted it.
• 1:06:42
  And I remember one time in high school, one of my teachers was
• 1:06:44
  like, don't say that. Like if I didn't understand what
• 1:06:47
  she was saying. And she was a white teacher, but
• 1:06:50
  like, she was so sweet. Like I and I was like, no,
• 1:06:52
  that's not what I'm saying. Like I'm not saying that it's
• 1:06:54
  ugly. I'm saying like it's not going
• 1:06:55
  to look at her because of the color of my skin.
• 1:06:57
  But I wasn't understanding what she was saying to me.
• 1:06:59
  You know, she was like, that's not true.
• 1:07:01
  If you want that color, you can't do it, you know, And it
• 1:07:04
  took me years. And it also took me years
• 1:07:06
  because like I started to watch a lot of shows with colored
• 1:07:09
  people, you know what I mean? Because I wanted to see color
• 1:07:11
  and I want to, I started to really go like, Oh my God, I do
• 1:07:15
  love my skin tone. There's more people on screen
• 1:07:17
  who have skin tone like me or right now I'm a little lighter
• 1:07:20
  comparably to when I'm out in the sun.
• 1:07:22
  But you know what I mean? Like it was just like I, yeah,
• 1:07:26
  it does really like the stuff that you're consuming really
• 1:07:29
  does have a big impact on. You have a big impact.
• 1:07:32
  I definitely wish it was more like representation or if it was
• 1:07:36
  more mainstream or just had more outlets, you know, 'cause
• 1:07:40
  sometimes the representation or the mainstream says it's not
• 1:07:44
  cool to be, you know, soft in a way or you don't, you have to
• 1:07:48
  have this guard up all the time. You don't have a, a safe area to
• 1:07:51
  let your guard down or it's not cool to cry or all this other
• 1:07:54
  stuff. So if you put out these other
• 1:07:56
  things that you might and spark someone else's mind to, hey,
• 1:08:00
  it's OK to cry. It's OK to do this.
• 1:08:01
  It's great to have a safe space for community.
• 1:08:03
  You ain't got to be the lone wolf.
• 1:08:05
  Yeah, yeah. And success is getting out of
• 1:08:07
  bed in the morning. Yeah.
• 1:08:09
  And success is you just being here.
• 1:08:10
  It's not anything else in that, yes.
• 1:08:13
  Yes, yes, just. We're trying to combat all the
• 1:08:17
  shit that we all see, yeah. Yeah, yeah, yeah.
• 1:08:20
  I would say being able to just wake up every day and just like
• 1:08:24
  live the freedom, you know, just choose.
• 1:08:27
  Like that's a blessing. Yeah, we got a choice.
• 1:08:30
  Like we can choose what you want to do, but just being able to
• 1:08:34
  keep striving towards your goal is a blessing.
• 1:08:36
  Yes, yeah, I. Love it.
• 1:08:38
  So we're reaching towards the end of the episode where we go
• 1:08:41
  to our lightning round now and lightning round is where we ask
• 1:08:46
  you I'm going to switch to my phone 'cause I always end up
• 1:08:48
  writing these on my phone instead and let me pull it up I.
• 1:08:53
  Heard that lightning now I wouldn't.
• 1:08:55
  Know Yeah, they're scary questions.
• 1:08:57
  Just kidding. Oh, no, hold on.
• 1:09:01
  Did I open the wrong one? This is where we ask you a bunch
• 1:09:04
  of questions. I might, Dusty, I might have you
• 1:09:07
  ask the question first just because my stuff is going slow
• 1:09:11
  over here and you want to just like off the cuff, whatever
• 1:09:16
  comes to you there. OK, I got it.
• 1:09:20
  You go first though. Instagram or TikTok?
• 1:09:24
  What's your choice? Oh.
• 1:09:26
  Dang, it's kind of tough now. I only like TikTok now because
• 1:09:31
  of discoverability, but like Instagram is like just this
• 1:09:34
  Polish portfolio. Everyone want to be perfect and
• 1:09:38
  but TikTok, you know, you can do a trend.
• 1:09:40
  You can I'm I'm new to the trends, so I'm I'm not used to,
• 1:09:46
  you know, jumping on to something like that, But now I'm
• 1:09:48
  seeing like you can be more free.
• 1:09:50
  So I'm going to go TikTok. Oh, OK, OK.
• 1:09:54
  Speaking of content, what's a content trend that makes you
• 1:09:56
  want to throw your phone across the room?
• 1:09:59
  You're like, I'm tired of seeing this shit.
• 1:10:04
  I like all content. You're just a sweet.
• 1:10:07
  You're a sweet boy. Yeah, I don't.
• 1:10:09
  It's not much that I don't like. No.
• 1:10:12
  No, I like everything because I'm, you know, I'm open.
• 1:10:14
  Yeah. Forever the student of the game.
• 1:10:17
  OK. No, I can't pick up content that
• 1:10:20
  I don't like. What's the first app?
• 1:10:23
  Oh, sorry, go ahead. Oh yeah, no, you, you had it.
• 1:10:26
  No, I'm sorry, that was so rude of me.
• 1:10:27
  I just having to click on it. Oh OK OK that was so rude of me.
• 1:10:31
  What's the first app you opened in the morning?
• 1:10:35
  Be real. Open up my Notions app.
• 1:10:42
  OK. Notions.
• 1:10:45
  Yeah, because that's just what my that's like my everything's
• 1:10:48
  on my notions so and I actually close my phone on notions so
• 1:10:54
  when I wake it up, it's already there.
• 1:10:56
  Like it has my To Do List already because if I just get
• 1:11:00
  to, you know, I'm gonna get to looking at whatever.
• 1:11:03
  Yeah. Yeah, a lot of times I delete my
• 1:11:04
  apps too. It ain't nothing to download it
• 1:11:06
  back. Notion, as in the AI workspace
• 1:11:09
  that works for you? Is that it?
• 1:11:12
  Yeah, right. No, they just got AI I.
• 1:11:15
  Think they I think they just got AI, but yeah, Notion does a lot
• 1:11:19
  of things in there. Yeah, it's like a can you?
• 1:11:21
  Explain what they do. It's a planner, but planner.
• 1:11:24
  Yeah, planner. But it's more than that.
• 1:11:26
  Yeah, you can Add all your To Do List.
• 1:11:29
  It can be like a wiki page. You can even have portfolios in
• 1:11:33
  there if you wanted to. Me, it's more of my advanced
• 1:11:35
  notes because my I start everything on my notes.
• 1:11:38
  If I have a brainstorm idea, I'll talk it on my notes and
• 1:11:41
  then it'll get, it'll go to my AI, it'll go through that first
• 1:11:46
  and then I'll make it to my notions.
• 1:11:47
  Oh, cool. Yeah, nice.
• 1:11:50
  OK, what's a a creator doing content right now that you're
• 1:11:55
  like, oh, they're doing this right?
• 1:11:58
  It's a guy in Orlando, FL, His name is Evan Productions.
• 1:12:05
  And he basically he does skits. I'm trying to get into skits.
• 1:12:09
  And he does these like client breakdowns.
• 1:12:11
  Like basically clients have a a idea in their head that just is
• 1:12:18
  completely not true. And then he basically like
• 1:12:21
  breaks it down. And then like now it's like, OK,
• 1:12:24
  that isn't true. So, yeah, and I just like how he
• 1:12:28
  delayed like he relays it because especially with Myspace,
• 1:12:31
  not everyone, they just think, oh, everything's cheap and
• 1:12:35
  everything is this or it's that easy or I don't know, but I have
• 1:12:39
  to. I have some debriefing and
• 1:12:42
  debunking to do in my in my field.
• 1:12:44
  Yeah, yeah. See kind of like kind of like,
• 1:12:52
  oh, like I can make that shooting on my iPhone yes
• 1:12:57
  versus. Yes, especially editing.
• 1:12:59
  I think editing is just snap of a finger.
• 1:13:01
  Yeah, it's not. Yeah, it's not.
• 1:13:04
  Yeah. If you could, cheers.
• 1:13:08
  To anyone, dead or alive, who would it be?
• 1:13:10
  Cheers. Yeah, like a yeah, I met a lot
• 1:13:16
  of people. I haven't met Nipsey Hussle,
• 1:13:17
  though. I was supposed to and meet him
• 1:13:19
  though. So yeah, we're going to put
• 1:13:21
  Nipsey on there. Nice.
• 1:13:23
  Yeah, that's a good one. And Michael Jackson.
• 1:13:25
  And Michael Jackson. Michael Jackson.
• 1:13:27
  OK, finish the sentence. Here's to you.
• 1:13:31
  Blink. Oh.
• 1:13:33
  Thank you. Here's to you, una Vida.
• 1:13:40
  OK, nice. OK, so Trey, we've now heard a
• 1:13:45
  little bit about you, your stories, your passions, your
• 1:13:47
  interests. So tell us and our listeners
• 1:13:49
  where we can find you and where we can support you you.
• 1:13:52
  Can find me at Trey Ductions on all social platforms at
• 1:13:55
  TREYDUCTION S1. More time you can find me at all
• 1:14:00
  social platforms at Trey Ductions.
• 1:14:03
  That's TREYDUCTIONS. Perfect.
• 1:14:07
  Well, with that, Trey, thank you so much for being here with us,
• 1:14:11
  Pariva Pavajo. Pariva.
• 1:14:15
  Palcentro. Back when I spat black y'all rap
• 1:14:31
  but when I snap I laugh that she laugh it up we laugh it up.
• 1:14:34
  If y'all mad at us to keep you track clap holds it in a roll of
• 1:14:37
  wind. Soldier in through the war field
• 1:14:38
  got a funny ass girls calling the cops.
• 1:14:40
  Put the pop shit and win shit pop y'all chill.
• 1:14:42
  Still, on the Internet, you attack message boards.
• 1:14:45
  Don't hit back.