Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 16 part 1: The Impact of Global Logistics on the Subscriber Experience

Transcript

16 part 1: The Impact of Global Logistics on the Subscriber Experience · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Like
• 0:00
  what?
• 0:00
  I
• 0:00
  don't
• 0:01
  have
• 0:01
  a
• 0:01
  retail
• 0:01
  strategy.
• 0:02
  Why
• 0:02
  would
• 0:02
  I
• 0:03
  have
• 0:03
  a
• 0:03
  retail
• 0:03
  strategy?
• 0:04
  I
• 0:04
  can
• 0:04
  skip
• 0:05
  past,
• 0:05
  go
• 0:05
  collect
• 0:06
  my
• 0:06
  $200,
• 0:07
  not
• 0:07
  do
• 0:08
  retail
• 0:08
  and
• 0:09
  sell
• 0:09
  directly
• 0:09
  to
• 0:10
  the
• 0:10
  consumer
• 0:10
  from
• 0:11
  the
• 0:11
  from
• 0:11
  their
• 0:12
  bed.
• 0:12
  This
• 0:13
  is
• 0:13
  Outside
• 0:14
  the
• 0:14
  Box
• 0:14
  with
• 0:14
  Ascendia
• 0:15
  usa,
• 0:16
  a
• 0:16
  podcast
• 0:17
  educating
• 0:17
  US
• 0:18
  based
• 0:18
  brands,
• 0:19
  marketplaces
• 0:20
  and
• 0:20
  e
• 0:20
  tailers
• 0:21
  on
• 0:21
  international
• 0:21
  shipping
• 0:22
  topics
• 0:22
  and
• 0:23
  how
• 0:23
  they
• 0:23
  can
• 0:23
  expand
• 0:24
  their
• 0:24
  global
• 0:24
  e
• 0:25
  commerce
• 0:25
  footprint.
• 0:26
  Hey
• 0:27
  everybody,
• 0:27
  welcome
• 0:28
  back
• 0:28
  to
• 0:28
  Outside
• 0:28
  the
• 0:29
  Box
• 0:29
  with
• 0:29
  the
• 0:29
  Cynia
• 0:30
  USA
• 0:30
  podcast.
• 0:31
  Very
• 0:31
  special
• 0:31
  episode
• 0:32
  with
• 0:32
  a
• 0:32
  couple
• 0:32
  of
• 0:32
  great
• 0:32
  guests
• 0:33
  today
• 0:33
  and
• 0:33
  my
• 0:33
  co
• 0:33
  host
• 0:34
  Jason
• 0:34
  Rowland.
• 0:35
  I'd
• 0:35
  like
• 0:35
  to
• 0:35
  introduce
• 0:36
  everybody
• 0:37
  to
• 0:37
  John
• 0:37
  Roman
• 0:38
  and
• 0:39
  John
• 0:39
  Haji.
• 0:40
  I've
• 0:40
  got
• 0:40
  some
• 0:40
  excellent
• 0:40
  bios
• 0:41
  and
• 0:41
  intros
• 0:41
  for
• 0:42
  these
• 0:42
  guys
• 0:43
  and
• 0:44
  so
• 0:44
  John
• 0:45
  Roman.
• 0:45
  Here
• 0:45
  we
• 0:46
  go
• 0:46
  guys.
• 0:46
  Ready?
• 0:46
  Hang
• 0:47
  in
• 0:47
  there.
• 0:47
  After
• 0:48
  leading
• 0:48
  several
• 0:49
  successful
• 0:49
  sales
• 0:50
  organizations
• 0:50
  in
• 0:50
  the
• 0:51
  telecommunications
• 0:51
  and
• 0:52
  software
• 0:52
  space
• 0:52
  for
• 0:53
  almost
• 0:53
  a
• 0:53
  decade,
• 0:54
  John
• 0:54
  began
• 0:54
  investing
• 0:55
  in
• 0:55
  companies
• 0:55
  predominantly
• 0:56
  in
• 0:56
  the
• 0:56
  e
• 0:56
  commerce
• 0:57
  arena.
• 0:58
  I
• 0:58
  know
• 0:58
  John
• 0:58
  from
• 0:59
  battlbox
• 0:59
  and
• 1:00
  from
• 1:00
  my
• 1:00
  involvement
• 1:01
  with
• 1:01
  Subsummit
• 1:02
  for
• 1:02
  many
• 1:02
  years
• 1:02
  going
• 1:03
  back
• 1:03
  now.
• 1:04
  John
• 1:04
  Haji.
• 1:05
  What's
• 1:05
  it
• 1:05
  been
• 1:05
  a
• 1:05
  decade?
• 1:06
  Oh
• 1:07
  yeah,
• 1:07
  yeah.
• 1:08
  So
• 1:08
  battlbox
• 1:09
  started
• 1:09
  to
• 1:09
  see
• 1:10
  some
• 1:10
  exponential
• 1:11
  growth
• 1:11
  in
• 1:11
  the
• 1:11
  demand
• 1:11
  for
• 1:11
  John's
• 1:12
  time
• 1:12
  increase.
• 1:12
  In
• 1:13
  early
• 1:13
  2016
• 1:14
  he
• 1:14
  made
• 1:14
  the
• 1:14
  decision
• 1:15
  to
• 1:15
  step
• 1:15
  away
• 1:15
  from
• 1:15
  his
• 1:15
  then
• 1:16
  sales
• 1:16
  leadership
• 1:16
  role
• 1:17
  to
• 1:17
  join
• 1:17
  the
• 1:18
  battlbox
• 1:18
  team
• 1:19
  in
• 1:19
  a
• 1:19
  full
• 1:19
  time
• 1:19
  capacity.
• 1:20
  We're
• 1:20
  going
• 1:20
  to
• 1:20
  have
• 1:21
  John
• 1:21
  talk
• 1:21
  a
• 1:21
  little
• 1:21
  bit
• 1:22
  about
• 1:22
  his
• 1:22
  journey
• 1:22
  a
• 1:22
  little
• 1:23
  bit
• 1:23
  further
• 1:23
  down
• 1:23
  in
• 1:23
  the
• 1:24
  episode
• 1:24
  here
• 1:24
  but.
• 1:25
  But
• 1:25
  I
• 1:26
  very
• 1:26
  excited
• 1:26
  to
• 1:26
  welcome
• 1:27
  John
• 1:27
  Roman
• 1:27
  to
• 1:27
  the
• 1:28
  podcast.
• 1:28
  Thank
• 1:28
  you
• 1:28
  so
• 1:29
  much
• 1:29
  for
• 1:29
  joining.
• 1:30
  Thanks.
• 1:31
  Thanks
• 1:31
  for
• 1:31
  having
• 1:31
  me.
• 1:31
  Great
• 1:31
  to
• 1:32
  see
• 1:32
  you
• 1:32
  again,
• 1:32
  Nick.
• 1:33
  Hey,
• 1:33
  you're
• 1:33
  very
• 1:33
  welcome
• 1:34
  John.
• 1:34
  Can't
• 1:34
  wait
• 1:34
  to
• 1:34
  see
• 1:34
  you
• 1:35
  next
• 1:35
  month
• 1:35
  as
• 1:35
  well.
• 1:36
  All
• 1:36
  right,
• 1:36
  we're
• 1:36
  going
• 1:36
  to
• 1:36
  shift
• 1:36
  over
• 1:37
  to
• 1:37
  my
• 1:37
  very
• 1:37
  good
• 1:37
  friend
• 1:37
  John
• 1:38
  Haji
• 1:38
  who
• 1:38
  is
• 1:39
  a
• 1:39
  subscription
• 1:39
  guru.
• 1:41
  Yes,
• 1:42
  that's
• 1:42
  right.
• 1:42
  Self
• 1:43
  proclaimed
• 1:43
  and
• 1:44
  objectively
• 1:45
  proclaimed
• 1:46
  serial
• 1:46
  entrepreneur
• 1:47
  with
• 1:47
  a
• 1:47
  decade's
• 1:48
  worth
• 1:48
  of
• 1:48
  experience
• 1:48
  in
• 1:49
  the
• 1:49
  subscription
• 1:49
  space.
• 1:50
  He
• 1:50
  co
• 1:51
  founded
• 1:51
  Subsummit
• 1:52
  which,
• 1:52
  which
• 1:52
  is
• 1:52
  still
• 1:53
  going
• 1:53
  very
• 1:53
  strong
• 1:54
  in
• 1:54
  2016.
• 1:55
  The
• 1:55
  first
• 1:56
  and
• 1:56
  only
• 1:56
  conference
• 1:56
  devoted
• 1:57
  exclusively
• 1:57
  to
• 1:58
  those
• 1:58
  who
• 1:58
  work
• 1:58
  in
• 1:58
  or
• 1:59
  alongside
• 1:59
  the
• 1:59
  subscription
• 2:00
  e
• 2:00
  commerce
• 2:00
  industry
• 2:01
  or
• 2:01
  subscription
• 2:02
  commerce
• 2:02
  industry.
• 2:03
  I
• 2:03
  was
• 2:03
  fortunate
• 2:04
  enough
• 2:04
  to
• 2:04
  be
• 2:04
  a
• 2:04
  part
• 2:04
  of
• 2:04
  the
• 2:05
  very
• 2:05
  first
• 2:05
  one
• 2:05
  in
• 2:05
  Detroit.
• 2:06
  Probably
• 2:06
  one
• 2:06
  of
• 2:06
  my
• 2:06
  favorite
• 2:07
  after
• 2:07
  parties
• 2:07
  of
• 2:08
  all
• 2:08
  time
• 2:08
  of
• 2:08
  any
• 2:08
  show
• 2:08
  I've
• 2:09
  ever
• 2:09
  been
• 2:09
  to.
• 2:09
  Actually
• 2:10
  that
• 2:10
  was
• 2:11
  a
• 2:11
  very
• 2:11
  good
• 2:11
  time.
• 2:12
  And
• 2:13
  then
• 2:13
  John's
• 2:13
  background
• 2:14
  in
• 2:14
  think
• 2:14
  tanks
• 2:14
  paired
• 2:15
  with
• 2:15
  his
• 2:15
  entrepreneurial
• 2:16
  spirit
• 2:16
  has
• 2:16
  positioned
• 2:17
  him
• 2:17
  for
• 2:17
  success
• 2:17
  within
• 2:18
  the
• 2:18
  subscription
• 2:18
  industry.
• 2:19
  Very
• 2:20
  passionate
• 2:20
  for
• 2:20
  creative
• 2:21
  thinking
• 2:21
  and
• 2:22
  strategy,
• 2:22
  design,
• 2:23
  e
• 2:23
  commerce
• 2:23
  and
• 2:24
  more.
• 2:24
  He
• 2:24
  also
• 2:25
  co
• 2:25
  founded
• 2:25
  and
• 2:25
  served
• 2:26
  as
• 2:26
  the
• 2:26
  CEO
• 2:26
  of
• 2:27
  Gentleman's
• 2:27
  Box
• 2:28
  which
• 2:28
  was
• 2:28
  the
• 2:28
  first
• 2:28
  premier
• 2:29
  subscription
• 2:29
  box
• 2:30
  service
• 2:31
  for
• 2:31
  men
• 2:31
  which
• 2:31
  was
• 2:32
  acquired
• 2:32
  by
• 2:32
  Rove
• 2:32
  Companies
• 2:33
  in
• 2:33
  2020.
• 2:34
  This
• 2:34
  part
• 2:34
  of
• 2:34
  his
• 2:35
  bio
• 2:35
  I
• 2:35
  don't
• 2:35
  really
• 2:36
  like
• 2:36
  and
• 2:36
  I've
• 2:36
  told
• 2:36
  him
• 2:36
  about
• 2:37
  this,
• 2:37
  but
• 2:37
  here
• 2:37
  we
• 2:37
  go.
• 2:38
  He
• 2:38
  always
• 2:38
  says,
• 2:38
  as
• 2:38
  a
• 2:38
  father
• 2:39
  of
• 2:39
  two,
• 2:39
  very
• 2:40
  proud
• 2:40
  husband
• 2:40
  though
• 2:41
  too.
• 2:41
  Don't
• 2:41
  ever
• 2:41
  forget
• 2:41
  that.
• 2:42
  Okay.
• 2:42
  And
• 2:43
  his
• 2:43
  professional
• 2:44
  and
• 2:44
  personal
• 2:44
  life,
• 2:45
  with
• 2:45
  grace
• 2:45
  and
• 2:45
  humor
• 2:46
  he
• 2:46
  handles.
• 2:46
  He
• 2:47
  has
• 2:47
  been
• 2:47
  recognized
• 2:47
  here
• 2:48
  in
• 2:48
  the
• 2:48
  Detroit
• 2:48
  area
• 2:48
  by
• 2:49
  Cranes
• 2:50
  Detroit
• 2:50
  as
• 2:50
  one
• 2:50
  of
• 2:51
  the
• 2:51
  40
• 2:51
  under
• 2:51
  40
• 2:52
  award
• 2:52
  recipients
• 2:53
  in
• 2:53
  2019
• 2:53
  for
• 2:54
  his
• 2:54
  outstanding
• 2:54
  achievements
• 2:55
  and
• 2:55
  contributions.
• 2:56
  So
• 2:56
  thank
• 2:57
  you
• 2:57
  both
• 2:57
  very
• 2:57
  much
• 2:57
  for
• 2:58
  joining
• 2:58
  and
• 2:58
  we're
• 2:59
  very
• 2:59
  excited
• 2:59
  to
• 3:00
  kind
• 3:00
  of
• 3:00
  get
• 3:00
  this
• 3:00
  episode
• 3:01
  off
• 3:01
  and
• 3:01
  running.
• 3:02
  Jason,
• 3:03
  you
• 3:03
  got
• 3:03
  anything
• 3:04
  you
• 3:04
  want
• 3:04
  to
• 3:04
  throw
• 3:04
  in
• 3:04
  there?
• 3:05
  No,
• 3:05
  just
• 3:06
  a
• 3:06
  big
• 3:06
  thank
• 3:06
  you
• 3:06
  again
• 3:06
  to
• 3:07
  the
• 3:07
  Johns
• 3:07
  for,
• 3:07
  for
• 3:08
  coming
• 3:08
  and
• 3:08
  meeting
• 3:08
  with
• 3:08
  us
• 3:08
  today.
• 3:09
  John
• 3:09
  Hodgy.
• 3:09
  John
• 3:10
  Roman,
• 3:10
  it's
• 3:10
  great
• 3:10
  to
• 3:10
  be
• 3:10
  with
• 3:11
  you.
• 3:11
  Really
• 3:12
  excited
• 3:12
  to
• 3:12
  have
• 3:12
  this
• 3:13
  discussion
• 3:13
  about
• 3:13
  subscription
• 3:14
  boxes
• 3:14
  and
• 3:14
  not
• 3:15
  only
• 3:15
  what
• 3:15
  companies
• 3:16
  face
• 3:16
  when
• 3:16
  they're
• 3:16
  getting
• 3:17
  out
• 3:17
  there
• 3:17
  and
• 3:17
  trying
• 3:17
  to
• 3:17
  open
• 3:18
  up,
• 3:18
  get
• 3:19
  their
• 3:19
  material
• 3:19
  out
• 3:20
  there,
• 3:20
  but
• 3:20
  also
• 3:20
  what
• 3:20
  the
• 3:21
  subscribers
• 3:21
  and
• 3:21
  the,
• 3:22
  and
• 3:22
  the
• 3:22
  recipients
• 3:22
  of
• 3:23
  these
• 3:23
  items
• 3:23
  have
• 3:23
  to
• 3:23
  go
• 3:23
  through
• 3:24
  sometimes
• 3:24
  too.
• 3:24
  It
• 3:24
  can
• 3:25
  be
• 3:25
  a
• 3:25
  little
• 3:25
  tough.
• 3:25
  So
• 3:26
  it's
• 3:26
  going
• 3:26
  to
• 3:26
  be
• 3:26
  a
• 3:26
  great
• 3:26
  discussion.
• 3:27
  I'm
• 3:27
  really
• 3:27
  looking
• 3:27
  forward
• 3:27
  to
• 3:28
  it.
• 3:29
  Yeah,
• 3:29
  no,
• 3:30
  thank
• 3:30
  you
• 3:30
  so
• 3:30
  much.
• 3:31
  So,
• 3:31
  so
• 3:31
  guys,
• 3:32
  just,
• 3:32
  you
• 3:32
  know,
• 3:32
  you've
• 3:33
  got
• 3:33
  the
• 3:33
  outline
• 3:34
  and
• 3:34
  everything.
• 3:35
  So
• 3:35
  again
• 3:35
  we're
• 3:35
  going
• 3:36
  to
• 3:36
  keep
• 3:36
  it
• 3:36
  real
• 3:36
  conversational,
• 3:37
  you
• 3:37
  know,
• 3:38
  and
• 3:38
  just
• 3:38
  for,
• 3:39
  for
• 3:39
  listeners
• 3:40
  and
• 3:40
  viewers
• 3:40
  if
• 3:40
  you're
• 3:41
  watching.
• 3:41
  Again,
• 3:41
  our
• 3:42
  goal
• 3:42
  here
• 3:43
  with
• 3:43
  our
• 3:43
  podcast
• 3:44
  is
• 3:44
  to
• 3:44
  really
• 3:44
  help
• 3:44
  educate
• 3:45
  you
• 3:45
  guys
• 3:45
  on
• 3:45
  navigating
• 3:46
  some
• 3:46
  of
• 3:46
  the
• 3:46
  complexities
• 3:47
  associated
• 3:47
  with
• 3:48
  cross
• 3:48
  border
• 3:48
  e
• 3:48
  commerce.
• 3:49
  Logistics
• 3:50
  and
• 3:51
  subscription
• 3:51
  boxes
• 3:52
  is
• 3:52
  a
• 3:52
  huge
• 3:52
  part
• 3:52
  of
• 3:52
  that
• 3:53
  business.
• 3:53
  I
• 3:53
  mean
• 3:54
  as
• 3:54
  an
• 3:54
  organization,
• 3:55
  we
• 3:55
  partner
• 3:55
  with
• 3:57
  several,
• 3:58
  you
• 3:58
  know,
• 3:58
  many
• 3:59
  companies
• 3:59
  that
• 3:59
  are
• 3:59
  subscription
• 4:00
  based
• 4:00
  businesses
• 4:01
  to
• 4:01
  really
• 4:01
  help
• 4:01
  them
• 4:02
  improve
• 4:03
  the
• 4:03
  post
• 4:03
  purchase
• 4:03
  experience
• 4:04
  for
• 4:04
  their
• 4:04
  subscribers
• 4:05
  when
• 4:05
  it
• 4:05
  comes
• 4:05
  to,
• 4:06
  you
• 4:06
  know,
• 4:06
  the
• 4:06
  Canadian
• 4:07
  and
• 4:07
  international
• 4:07
  front.
• 4:08
  So
• 4:09
  I
• 4:09
  want
• 4:09
  to
• 4:09
  kind
• 4:09
  of
• 4:10
  just
• 4:10
  jump
• 4:10
  into,
• 4:11
  you
• 4:11
  know,
• 4:12
  John
• 4:13
  Roman,
• 4:13
  can
• 4:13
  we
• 4:14
  start
• 4:14
  with
• 4:14
  you
• 4:14
  and
• 4:14
  talk
• 4:14
  about
• 4:15
  what
• 4:15
  you're
• 4:15
  doing
• 4:15
  right
• 4:16
  now,
• 4:16
  some
• 4:16
  current
• 4:16
  projects
• 4:17
  and
• 4:17
  you
• 4:17
  know,
• 4:18
  everything
• 4:18
  going
• 4:18
  on
• 4:18
  battlbox.
• 4:19
  I
• 4:19
  know
• 4:19
  battlbox
• 4:20
  has
• 4:20
  gone
• 4:20
  through
• 4:20
  some
• 4:21
  transition
• 4:22
  and
• 4:22
  if
• 4:22
  you
• 4:23
  just
• 4:23
  want
• 4:23
  to
• 4:23
  give
• 4:23
  some
• 4:23
  background,
• 4:24
  that'd
• 4:24
  be
• 4:24
  great.
• 4:25
  Sure.
• 4:27
  So
• 4:27
  we,
• 4:28
  yeah,
• 4:28
  the
• 4:29
  transition
• 4:29
  we
• 4:30
  were,
• 4:30
  we
• 4:30
  were
• 4:30
  part
• 4:31
  of
• 4:31
  a
• 4:32
  larger
• 4:33
  parent
• 4:33
  company
• 4:34
  post
• 4:34
  acquisition,
• 4:35
  a
• 4:35
  SPAC
• 4:36
  publicly
• 4:37
  traded
• 4:37
  on
• 4:37
  the
• 4:37
  Toronto
• 4:38
  exchange
• 4:38
  in
• 4:39
  April
• 4:39
  of
• 4:40
  2023.
• 4:41
  We,
• 4:42
  we,
• 4:42
  we
• 4:43
  bought
• 4:43
  the
• 4:43
  business
• 4:43
  back
• 4:45
  and
• 4:45
  so
• 4:46
  it's
• 4:46
  back
• 4:46
  in
• 4:46
  our
• 4:46
  hands
• 4:47
  now.
• 4:48
  And
• 4:49
  you
• 4:49
  know,
• 4:50
  the
• 4:50
  reality
• 4:51
  is,
• 4:52
  you
• 4:53
  know,
• 4:53
  the
• 4:53
  consumer,
• 4:54
  consumer
• 4:54
  purchasing
• 4:55
  behavior
• 4:56
  has
• 4:57
  slowed
• 4:57
  down
• 4:58
  a
• 4:58
  little
• 4:59
  bit
• 4:59
  just
• 4:59
  giving
• 5:00
  the
• 5:00
  current
• 5:01
  economic
• 5:03
  situation
• 5:03
  we're
• 5:03
  in
• 5:05
  looked
• 5:05
  at
• 5:05
  the
• 5:05
  market
• 5:05
  a
• 5:06
  Couple
• 5:06
  of
• 5:06
  minutes
• 5:06
  before
• 5:09
  this
• 5:09
  call.
• 5:10
  It's
• 5:10
  not
• 5:10
  looking
• 5:11
  great.
• 5:12
  And
• 5:13
  so
• 5:13
  what
• 5:14
  we're
• 5:14
  seeing,
• 5:15
  you
• 5:15
  know,
• 5:15
  just
• 5:15
  to
• 5:16
  oversimplify
• 5:16
  it,
• 5:17
  is
• 5:19
  the
• 5:19
  subscription
• 5:20
  box
• 5:21
  aspect
• 5:23
  of
• 5:23
  our
• 5:23
  business.
• 5:26
  It's
• 5:26
  becoming
• 5:27
  almost
• 5:27
  not
• 5:28
  sustainable.
• 5:30
  I
• 5:30
  don't
• 5:30
  know
• 5:30
  the
• 5:30
  future
• 5:31
  of
• 5:31
  it.
• 5:31
  I
• 5:31
  think
• 5:31
  we're
• 5:32
  a
• 5:32
  little
• 5:32
  bit
• 5:32
  different
• 5:33
  in
• 5:33
  the
• 5:33
  sense
• 5:34
  that
• 5:34
  we
• 5:34
  don't
• 5:34
  position
• 5:35
  ourselves
• 5:35
  at
• 5:35
  any
• 5:36
  point
• 5:36
  in
• 5:36
  any
• 5:37
  part
• 5:37
  of
• 5:38
  our
• 5:38
  business
• 5:39
  as
• 5:39
  a
• 5:39
  subscription
• 5:40
  box.
• 5:41
  We
• 5:42
  offer
• 5:42
  a
• 5:42
  membership
• 5:44
  now.
• 5:44
  The
• 5:44
  membership
• 5:45
  is
• 5:46
  the
• 5:46
  lion's
• 5:46
  share
• 5:46
  of
• 5:46
  the
• 5:46
  revenue.
• 5:47
  It
• 5:47
  used
• 5:47
  to
• 5:47
  be
• 5:48
  90%,
• 5:50
  it
• 5:50
  was
• 5:51
  85%.
• 5:53
  This
• 5:54
  year
• 5:54
  it
• 5:54
  will
• 5:54
  be
• 5:55
  a
• 5:55
  tad
• 5:56
  above
• 5:56
  80%
• 5:58
  now.
• 5:58
  Luckily
• 5:59
  we've
• 5:59
  somehow
• 6:00
  I
• 6:00
  think
• 6:00
  some
• 6:00
  of,
• 6:00
  with
• 6:01
  our
• 6:01
  secret
• 6:01
  sauce
• 6:02
  that
• 6:02
  we
• 6:02
  have,
• 6:03
  we've
• 6:03
  managed
• 6:04
  for
• 6:04
  it
• 6:04
  not
• 6:05
  to
• 6:05
  shrink
• 6:07
  and
• 6:07
  we
• 6:07
  actually
• 6:08
  showed
• 6:09
  some,
• 6:09
  some
• 6:10
  growth.
• 6:10
  And
• 6:11
  currently
• 6:12
  as
• 6:12
  of
• 6:12
  right
• 6:13
  now,
• 6:13
  it's
• 6:14
  not
• 6:14
  growing,
• 6:14
  it's
• 6:15
  not
• 6:15
  shrinking.
• 6:15
  It's
• 6:15
  just
• 6:15
  kind
• 6:16
  of
• 6:16
  like
• 6:17
  just
• 6:17
  living.
• 6:18
  So
• 6:19
  the
• 6:19
  additional
• 6:19
  revenue
• 6:19
  that
• 6:20
  we're
• 6:20
  seeing,
• 6:20
  this
• 6:20
  growth
• 6:21
  that
• 6:21
  we're
• 6:21
  seeing
• 6:21
  as
• 6:21
  a
• 6:21
  business
• 6:22
  is
• 6:23
  not
• 6:23
  coming
• 6:23
  from
• 6:24
  the
• 6:24
  subscription
• 6:25
  aspect.
• 6:25
  It's
• 6:26
  coming
• 6:26
  from
• 6:27
  one
• 6:28
  time
• 6:28
  purchases,
• 6:29
  marketplaces.
• 6:32
  We've
• 6:32
  talked
• 6:33
  about
• 6:34
  the
• 6:34
  importance
• 6:35
  of
• 6:36
  multichannel
• 6:37
  diversification.
• 6:38
  I
• 6:38
  think
• 6:39
  that's
• 6:39
  just
• 6:39
  more
• 6:39
  true
• 6:40
  than
• 6:40
  it's
• 6:40
  ever
• 6:40
  been.
• 6:41
  Ever
• 6:41
  been
• 6:41
  true.
• 6:41
  You
• 6:42
  would
• 6:42
  have
• 6:42
  asked
• 6:42
  probably
• 6:43
  John,
• 6:44
  you
• 6:44
  would
• 6:44
  agree
• 6:44
  with
• 6:45
  me
• 6:45
  if
• 6:45
  someone
• 6:45
  would
• 6:45
  have
• 6:45
  asked
• 6:46
  either
• 6:46
  of
• 6:47
  us
• 6:47
  in
• 6:47
  2017,
• 6:48
  what's
• 6:49
  yalls
• 6:49
  retail
• 6:50
  strategy?
• 6:51
  Like
• 6:52
  what?
• 6:52
  I
• 6:52
  don't
• 6:53
  have
• 6:53
  a
• 6:53
  retail
• 6:53
  strategy.
• 6:54
  Why
• 6:54
  would
• 6:54
  I
• 6:55
  have
• 6:55
  a
• 6:55
  retail
• 6:55
  strategy?
• 6:55
  I
• 6:56
  can
• 6:56
  skip
• 6:57
  past
• 6:57
  go
• 6:57
  collect
• 6:58
  my
• 6:58
  $200,
• 6:59
  not
• 6:59
  do
• 7:00
  retail
• 7:00
  and
• 7:01
  sell
• 7:01
  directly
• 7:01
  to
• 7:01
  the
• 7:02
  consumer
• 7:03
  from
• 7:03
  their
• 7:04
  bed
• 7:04
  on
• 7:05
  their
• 7:05
  cell
• 7:05
  phone.
• 7:06
  Like
• 7:06
  I
• 7:06
  don't
• 7:06
  need
• 7:06
  a
• 7:06
  retail
• 7:07
  strategy.
• 7:07
  But
• 7:08
  obviously,
• 7:09
  you
• 7:10
  know,
• 7:10
  times
• 7:10
  have
• 7:10
  changed.
• 7:12
  Okay.
• 7:13
  No,
• 7:13
  I
• 7:13
  appreciate
• 7:13
  it.
• 7:14
  And
• 7:14
  also,
• 7:14
  I
• 7:14
  mean
• 7:14
  I
• 7:15
  think
• 7:15
  it's
• 7:16
  fair
• 7:16
  to
• 7:16
  recognize,
• 7:16
  I
• 7:17
  mean
• 7:17
  battlbox
• 7:18
  as
• 7:18
  a
• 7:18
  brand,
• 7:19
  right?
• 7:19
  I
• 7:19
  mean
• 7:19
  Netflix.
• 7:20
  I
• 7:20
  mean
• 7:21
  you
• 7:21
  guys
• 7:21
  have,
• 7:21
  you
• 7:22
  have
• 7:22
  a
• 7:22
  lot
• 7:22
  going
• 7:22
  on,
• 7:23
  you
• 7:23
  know
• 7:23
  and
• 7:24
  I
• 7:24
  understand
• 7:24
  and
• 7:25
  I
• 7:25
  think
• 7:25
  I
• 7:25
  do
• 7:25
  want
• 7:25
  to
• 7:25
  come
• 7:26
  back
• 7:26
  to
• 7:26
  what
• 7:26
  you
• 7:27
  said
• 7:27
  about
• 7:27
  it.
• 7:27
  Not
• 7:28
  necessarily
• 7:28
  you
• 7:28
  were
• 7:29
  used
• 7:29
  the
• 7:29
  word
• 7:29
  shrinkage
• 7:30
  but
• 7:30
  customer
• 7:30
  experience
• 7:31
  is
• 7:31
  changing
• 7:31
  and
• 7:32
  I
• 7:32
  want
• 7:32
  to
• 7:32
  probably
• 7:33
  we
• 7:33
  could
• 7:33
  even
• 7:33
  get
• 7:33
  into
• 7:34
  it
• 7:34
  now
• 7:35
  just
• 7:35
  because
• 7:35
  you
• 7:35
  brought
• 7:35
  it
• 7:36
  up.
• 7:36
  But
• 7:36
  what
• 7:36
  do
• 7:36
  you,
• 7:37
  how
• 7:37
  do
• 7:37
  you
• 7:37
  think
• 7:37
  that
• 7:38
  impacts,
• 7:39
  you
• 7:39
  know,
• 7:39
  in
• 7:39
  terms
• 7:39
  of
• 7:40
  any
• 7:40
  volatility
• 7:40
  related
• 7:41
  to
• 7:41
  the
• 7:41
  post
• 7:41
  purchase
• 7:42
  experience?
• 7:43
  Because
• 7:43
  it's
• 7:44
  a
• 7:44
  little
• 7:44
  lighter
• 7:44
  than
• 7:44
  it
• 7:45
  used
• 7:45
  to
• 7:45
  be.
• 7:47
  I
• 7:47
  mean
• 7:47
  I
• 7:47
  think
• 7:47
  it,
• 7:48
  I
• 7:48
  think
• 7:48
  it
• 7:48
  matters
• 7:49
  even
• 7:49
  more.
• 7:50
  Right.
• 7:50
  So
• 7:52
  you
• 7:52
  know,
• 7:53
  as,
• 7:53
  as,
• 7:53
  as
• 7:54
  new
• 7:54
  customer
• 7:54
  acquisition
• 7:55
  has
• 7:56
  become
• 7:56
  more
• 7:56
  difficult
• 7:57
  for
• 7:57
  the
• 7:57
  reasons
• 7:58
  you
• 7:58
  just
• 7:58
  outlined.
• 7:59
  I
• 7:59
  think
• 8:00
  the
• 8:00
  reality
• 8:00
  is,
• 8:01
  you
• 8:01
  know,
• 8:02
  the,
• 8:02
  the
• 8:02
  hard
• 8:02
  earned
• 8:03
  dollars
• 8:03
  of
• 8:03
  the
• 8:04
  wallet
• 8:04
  that
• 8:04
  are
• 8:04
  being
• 8:05
  spent
• 8:06
  There's.
• 8:07
  There's
• 8:07
  a
• 8:07
  certain
• 8:08
  level
• 8:08
  of
• 8:08
  expectations
• 8:09
  there.
• 8:09
  Right.
• 8:10
  And
• 8:10
  you
• 8:11
  know,
• 8:11
  love
• 8:11
  them
• 8:11
  or
• 8:11
  hate
• 8:12
  them,
• 8:12
  but
• 8:13
  Amazon,
• 8:14
  the
• 8:14
  giant
• 8:15
  that
• 8:15
  it
• 8:15
  is,
• 8:16
  has
• 8:16
  really
• 8:17
  created
• 8:17
  a
• 8:17
  lot
• 8:18
  of
• 8:19
  personal
• 8:19
  behavior,
• 8:20
  expectations.
• 8:23
  What's
• 8:23
  that?
• 8:23
  Yeah,
• 8:23
  and
• 8:24
  it's
• 8:24
  just
• 8:24
  like,
• 8:26
  you
• 8:26
  know,
• 8:27
  my
• 8:27
  wife's
• 8:27
  a
• 8:27
  great
• 8:27
  example.
• 8:28
  She
• 8:29
  very
• 8:29
  regularly
• 8:30
  will
• 8:30
  purchase
• 8:31
  two
• 8:31
  similar
• 8:32
  things
• 8:33
  on
• 8:33
  there
• 8:34
  with
• 8:35
  full
• 8:35
  expectations
• 8:36
  of
• 8:36
  sending
• 8:37
  one
• 8:37
  back.
• 8:39
  And
• 8:39
  I'm
• 8:39
  like.
• 8:40
  I'm
• 8:40
  like,
• 8:40
  Colleen,
• 8:41
  like,
• 8:41
  you
• 8:41
  know,
• 8:41
  that,
• 8:41
  that
• 8:42
  the
• 8:42
  vendor,
• 8:43
  not
• 8:43
  Amazon,
• 8:43
  the
• 8:44
  vendor
• 8:45
  just
• 8:45
  completely
• 8:46
  got
• 8:46
  hosed
• 8:46
  on
• 8:46
  that.
• 8:47
  They're
• 8:47
  probably
• 8:47
  not
• 8:47
  able
• 8:48
  to
• 8:48
  sell
• 8:48
  the
• 8:48
  product
• 8:48
  back.
• 8:49
  They
• 8:49
  had
• 8:49
  to
• 8:49
  pay
• 8:49
  shipping
• 8:50
  on
• 8:50
  every.
• 8:50
  Every
• 8:51
  leg
• 8:51
  of
• 8:51
  that.
• 8:52
  It's
• 8:53
  going
• 8:53
  to
• 8:53
  get
• 8:53
  shipped
• 8:53
  back
• 8:53
  to
• 8:54
  them.
• 8:54
  The
• 8:55
  reach.
• 8:55
  It
• 8:56
  can't
• 8:56
  be
• 8:56
  resold.
• 8:57
  Like,
• 8:58
  Amazon
• 8:58
  still
• 8:58
  got
• 8:58
  their
• 8:59
  fees,
• 8:59
  like
• 8:59
  they
• 8:59
  lost
• 9:00
  money.
• 9:01
  But
• 9:01
  it's
• 9:01
  a.
• 9:02
  But
• 9:02
  it's,
• 9:02
  It's
• 9:02
  a
• 9:02
  behavior
• 9:03
  that
• 9:03
  Amazon,
• 9:04
  I
• 9:04
  don't
• 9:04
  want
• 9:04
  to
• 9:04
  say
• 9:04
  they
• 9:05
  promote
• 9:05
  it,
• 9:06
  but
• 9:06
  to
• 9:06
  a
• 9:06
  certain
• 9:07
  level
• 9:07
  they
• 9:08
  do.
• 9:08
  Right.
• 9:09
  Is
• 9:09
  it
• 9:09
  fair
• 9:09
  to
• 9:10
  say
• 9:10
  they
• 9:10
  encourage
• 9:10
  it?
• 9:11
  They
• 9:11
  encourage
• 9:11
  it.
• 9:12
  I
• 9:12
  think
• 9:12
  that
• 9:12
  is.
• 9:13
  So.
• 9:14
  So
• 9:14
  when
• 9:14
  you,
• 9:14
  when
• 9:14
  you
• 9:14
  have
• 9:15
  that
• 9:15
  going
• 9:15
  on,
• 9:18
  it's.
• 9:19
  Yeah,
• 9:19
  it's
• 9:19
  sustainable
• 9:20
  for
• 9:20
  Amazon
• 9:20
  to
• 9:20
  do
• 9:20
  that
• 9:21
  because
• 9:21
  it
• 9:21
  doesn't.
• 9:21
  It
• 9:21
  doesn't
• 9:22
  come
• 9:22
  out
• 9:22
  of
• 9:22
  there.
• 9:23
  They're
• 9:24
  part
• 9:24
  of
• 9:24
  the
• 9:24
  squeeze.
• 9:25
  Right.
• 9:26
  It's
• 9:26
  on
• 9:26
  the
• 9:27
  backs
• 9:27
  of
• 9:27
  all
• 9:27
  the
• 9:27
  people
• 9:28
  selling
• 9:28
  on
• 9:28
  the
• 9:28
  platform.
• 9:29
  So
• 9:29
  I
• 9:29
  think
• 9:29
  when
• 9:30
  you
• 9:30
  see
• 9:30
  behavior
• 9:31
  like
• 9:31
  that
• 9:32
  and
• 9:33
  you
• 9:33
  combo
• 9:33
  that
• 9:34
  with
• 9:35
  the
• 9:36
  purse
• 9:37
  strings
• 9:37
  tightening,
• 9:37
  if
• 9:38
  you
• 9:38
  will,
• 9:39
  I
• 9:39
  think
• 9:39
  the
• 9:39
  expectations
• 9:40
  are
• 9:40
  even
• 9:41
  higher
• 9:42
  than
• 9:42
  before.
• 9:43
  That's,
• 9:44
  you
• 9:44
  know,
• 9:44
  anytime
• 9:45
  there's
• 9:45
  acquisition
• 9:46
  costs
• 9:46
  issues,
• 9:47
  everybody
• 9:47
  wants
• 9:47
  to
• 9:47
  talk
• 9:48
  about
• 9:48
  retention.
• 9:48
  Retention
• 9:49
  is
• 9:49
  absolutely
• 9:49
  a
• 9:49
  part
• 9:50
  of
• 9:50
  that.
• 9:50
  But
• 9:50
  a
• 9:51
  big,
• 9:51
  big
• 9:52
  part
• 9:52
  of
• 9:52
  that
• 9:52
  is,
• 9:53
  is
• 9:53
  that
• 9:54
  onboarding
• 9:54
  and
• 9:55
  customer
• 9:55
  experience
• 9:56
  from
• 9:56
  immediately
• 9:57
  after
• 9:57
  the
• 9:58
  order
• 9:58
  to
• 10:00
  all
• 10:00
  the
• 10:01
  way
• 10:01
  into
• 10:01
  the
• 10:01
  journey
• 10:02
  of
• 10:02
  the
• 10:02
  package
• 10:02
  coming
• 10:03
  to
• 10:03
  them,
• 10:04
  honestly,
• 10:04
  as
• 10:05
  it
• 10:05
  continues,
• 10:05
  the
• 10:05
  communication
• 10:06
  and
• 10:06
  experience
• 10:07
  afterwards.
• 10:07
  Do
• 10:08
  it.
• 10:08
  It
• 10:08
  all
• 10:08
  matters
• 10:09
  so
• 10:09
  much
• 10:09
  more
• 10:10
  than
• 10:10
  it
• 10:10
  ever
• 10:10
  mattered
• 10:11
  before.
• 10:13
  No,
• 10:13
  that's.
• 10:14
  You
• 10:14
  brought
• 10:14
  up
• 10:14
  so
• 10:15
  many
• 10:15
  points.
• 10:15
  We're
• 10:15
  going
• 10:16
  to
• 10:16
  dive
• 10:16
  into
• 10:16
  that
• 10:16
  as
• 10:16
  we
• 10:16
  go
• 10:17
  on,
• 10:17
  but
• 10:17
  I
• 10:17
  want
• 10:17
  to
• 10:17
  transition
• 10:17
  over
• 10:18
  to
• 10:18
  John
• 10:18
  Haji
• 10:18
  real
• 10:19
  quick.
• 10:19
  Just,
• 10:19
  John,
• 10:20
  give
• 10:20
  us
• 10:20
  an
• 10:20
  update.
• 10:20
  Give
• 10:21
  everybody,
• 10:21
  the
• 10:21
  viewers,
• 10:22
  the
• 10:22
  listeners
• 10:22
  an
• 10:22
  update.
• 10:23
  What's
• 10:23
  going
• 10:23
  on
• 10:23
  with
• 10:23
  John
• 10:24
  Haji
• 10:24
  and
• 10:25
  projects
• 10:25
  you're
• 10:25
  working
• 10:26
  on
• 10:26
  and
• 10:26
  everything
• 10:26
  else.
• 10:27
  Well,
• 10:28
  to
• 10:28
  start,
• 10:28
  I'm
• 10:29
  gonna
• 10:29
  have
• 10:29
  to
• 10:29
  update
• 10:29
  my
• 10:30
  bio
• 10:30
  from
• 10:31
  father
• 10:31
  of
• 10:31
  two
• 10:31
  to
• 10:32
  father
• 10:32
  of
• 10:32
  three
• 10:33
  in
• 10:33
  maybe
• 10:33
  a
• 10:34
  week
• 10:34
  or
• 10:34
  so.
• 10:35
  So
• 10:36
  big
• 10:36
  time.
• 10:37
  Congratulations.
• 10:38
  That's
• 10:38
  on
• 10:39
  the
• 10:39
  horizon.
• 10:39
  So
• 10:39
  looking
• 10:39
  forward
• 10:40
  to
• 10:40
  that.
• 10:42
  Yeah.
• 10:43
  You
• 10:43
  know,
• 10:43
  right
• 10:43
  now,
• 10:44
  the
• 10:44
  only
• 10:44
  thing
• 10:45
  that,
• 10:45
  you
• 10:45
  know,
• 10:46
  are
• 10:46
  really
• 10:46
  focused
• 10:47
  on
• 10:47
  within
• 10:48
  the
• 10:48
  subscription
• 10:48
  space
• 10:49
  of
• 10:49
  Summit.
• 10:49
  Our
• 10:50
  event
• 10:50
  is
• 10:50
  less
• 10:51
  than
• 10:51
  60
• 10:51
  days
• 10:51
  away
• 10:52
  at
• 10:52
  the
• 10:52
  end
• 10:52
  of
• 10:53
  May
• 10:54
  and
• 10:54
  we
• 10:55
  are
• 10:55
  continuously
• 10:55
  growing
• 10:56
  the
• 10:56
  event
• 10:56
  year
• 10:56
  over
• 10:57
  year.
• 10:58
  So
• 10:58
  we're
• 10:58
  seeing
• 10:58
  a
• 10:58
  really
• 10:59
  nice
• 10:59
  30,
• 11:00
  35%
• 11:01
  growth
• 11:01
  from
• 11:01
  last
• 11:01
  year
• 11:01
  to
• 11:02
  this
• 11:02
  year.
• 11:03
  And
• 11:03
  what
• 11:03
  started
• 11:04
  off
• 11:04
  as
• 11:04
  an
• 11:04
  event,
• 11:05
  which
• 11:06
  was
• 11:06
  the
• 11:06
  largest
• 11:06
  event
• 11:07
  for
• 11:07
  subscription
• 11:08
  box
• 11:08
  companies,
• 11:08
  has
• 11:09
  now
• 11:09
  evolved
• 11:09
  to
• 11:10
  the
• 11:10
  largest
• 11:11
  event
• 11:11
  for
• 11:11
  consumer
• 11:12
  subscriptions
• 11:12
  as
• 11:13
  a
• 11:13
  whole.
• 11:13
  Across
• 11:14
  six
• 11:14
  different
• 11:15
  verticals
• 11:15
  of
• 11:15
  subscription
• 11:16
  that
• 11:16
  be
• 11:17
  e
• 11:17
  commerce
• 11:17
  and
• 11:18
  retail
• 11:18
  brands
• 11:18
  have
• 11:19
  some
• 11:19
  level
• 11:19
  of
• 11:19
  subscription
• 11:20
  box.
• 11:21
  It
• 11:21
  could
• 11:21
  be
• 11:21
  an
• 11:21
  auto
• 11:22
  save,
• 11:22
  subscribe
• 11:22
  and
• 11:23
  save
• 11:23
  auto
• 11:23
  replenishment.
• 11:24
  Sorry.
• 11:25
  Membership
• 11:26
  loyalty
• 11:27
  built
• 11:27
  into
• 11:27
  the
• 11:27
  DNA
• 11:28
  of
• 11:28
  their
• 11:28
  business
• 11:28
  to
• 11:29
  your.
• 11:29
  Your
• 11:30
  Netflixes
• 11:30
  and
• 11:31
  your
• 11:31
  Hulu,
• 11:32
  your
• 11:32
  streaming
• 11:32
  subscriptions
• 11:33
  to
• 11:33
  your
• 11:33
  media
• 11:33
  publication
• 11:34
  companies
• 11:34
  like
• 11:35
  Wall
• 11:35
  Street
• 11:35
  Journal,
• 11:35
  New
• 11:36
  York
• 11:36
  Times.
• 11:36
  Right.
• 11:37
  The.
• 11:37
  The
• 11:37
  gamut's
• 11:38
  large.
• 11:38
  It's
• 11:38
  anyone
• 11:39
  from
• 11:39
  Spotify
• 11:39
  and
• 11:39
  FanDuel.
• 11:40
  So
• 11:41
  the
• 11:41
  nice
• 11:41
  thing
• 11:41
  is
• 11:41
  we're
• 11:41
  starting
• 11:42
  to
• 11:42
  see
• 11:43
  the
• 11:43
  shift
• 11:43
  that
• 11:43
  we're
• 11:43
  also
• 11:44
  seeing
• 11:44
  too
• 11:45
  is
• 11:45
  coming
• 11:45
  from
• 11:46
  the
• 11:46
  retail
• 11:46
  brands
• 11:47
  that
• 11:47
  are
• 11:47
  trying
• 11:48
  to
• 11:48
  implement
• 11:49
  subscription
• 11:49
  in
• 11:49
  some
• 11:50
  capacity.
• 11:51
  Is
• 11:51
  that
• 11:51
  implementing
• 11:52
  rewards?
• 11:52
  Is
• 11:52
  that
• 11:53
  implementing
• 11:53
  membership?
• 11:54
  Footlocker
• 11:55
  signed
• 11:55
  up
• 11:55
  to
• 11:55
  come
• 11:55
  to
• 11:55
  our
• 11:56
  event.
• 11:56
  Footlocker
• 11:57
  is
• 11:57
  not
• 11:57
  sending
• 11:57
  you
• 11:57
  shoes
• 11:58
  on
• 11:58
  a
• 11:59
  recurring
• 11:59
  basis,
• 11:59
  but
• 12:00
  they
• 12:00
  want
• 12:00
  to
• 12:00
  implement
• 12:01
  subscription
• 12:01
  in
• 12:02
  some
• 12:02
  capacity.
• 12:03
  All
• 12:03
  these
• 12:04
  folks
• 12:04
  are
• 12:04
  talking
• 12:04
  about
• 12:05
  the
• 12:05
  common
• 12:07
  topics
• 12:07
  at
• 12:08
  our
• 12:08
  event.
• 12:08
  Right.
• 12:08
  They're
• 12:09
  all
• 12:09
  dealing
• 12:09
  with
• 12:09
  acquisition,
• 12:10
  they're
• 12:10
  all
• 12:11
  dealing
• 12:11
  with
• 12:11
  retention.
• 12:11
  They're
• 12:12
  all
• 12:12
  looking
• 12:12
  to
• 12:12
  improve
• 12:12
  the
• 12:13
  customer
• 12:13
  experience.
• 12:14
  So,
• 12:15
  you
• 12:15
  know,
• 12:15
  subsummit
• 12:16
  is
• 12:16
  our
• 12:16
  focus
• 12:17
  here,
• 12:17
  is
• 12:18
  identifying
• 12:18
  the
• 12:18
  partners,
• 12:19
  the
• 12:19
  right
• 12:19
  partners
• 12:20
  to
• 12:20
  come
• 12:20
  to
• 12:20
  the
• 12:20
  event.
• 12:21
  Sundia
• 12:21
  has
• 12:21
  always
• 12:22
  been
• 12:22
  an
• 12:23
  amazing
• 12:23
  partner
• 12:23
  to
• 12:24
  subsummit.
• 12:24
  They're
• 12:24
  there
• 12:25
  year
• 12:25
  over
• 12:25
  year.
• 12:26
  John
• 12:26
  is
• 12:28
  an
• 12:28
  original.
• 12:29
  John
• 12:29
  Roman
• 12:29
  is
• 12:30
  an
• 12:30
  original
• 12:30
  alongside
• 12:31
  Nick
• 12:31
  that
• 12:31
  comes
• 12:32
  to
• 12:32
  the
• 12:32
  event
• 12:32
  year
• 12:32
  over
• 12:32
  year
• 12:33
  and
• 12:33
  shares
• 12:33
  his
• 12:33
  knowledge
• 12:34
  with
• 12:34
  the
• 12:34
  other
• 12:34
  merchants
• 12:35
  at
• 12:35
  the
• 12:35
  event.
• 12:36
  And
• 12:36
  yeah,
• 12:38
  what
• 12:38
  we
• 12:38
  started
• 12:38
  this
• 12:39
  event
• 12:39
  to
• 12:39
  do
• 12:39
  was
• 12:40
  to
• 12:40
  bridge
• 12:40
  the
• 12:40
  gap
• 12:41
  between
• 12:41
  the
• 12:41
  merchants
• 12:42
  in
• 12:42
  the
• 12:42
  space
• 12:42
  and
• 12:42
  the
• 12:43
  solution
• 12:43
  providers
• 12:43
  that
• 12:43
  can
• 12:43
  help
• 12:44
  them
• 12:44
  grow
• 12:44
  and
• 12:44
  scale.
• 12:45
  And
• 12:45
  we're
• 12:46
  continuing
• 12:46
  to
• 12:46
  do
• 12:46
  that
• 12:47
  and
• 12:47
  we're
• 12:47
  loving
• 12:48
  seeing
• 12:48
  the
• 12:48
  growth
• 12:48
  in
• 12:48
  it.
• 12:49
  That's
• 12:49
  awesome.
• 12:50
  Yeah.
• 12:50
  And
• 12:52
  I
• 12:52
  think
• 12:52
  I
• 12:53
  probably
• 12:53
  should
• 12:53
  bring
• 12:53
  up,
• 12:54
  although
• 12:55
  I
• 12:55
  think
• 12:56
  the
• 12:56
  crowd
• 12:57
  knows
• 12:57
  at
• 12:57
  this
• 12:57
  point,
• 12:58
  John
• 12:58
  Roman
• 12:59
  has
• 12:59
  an
• 12:59
  incredible
• 12:59
  bio.
• 13:00
  But
• 13:00
  should
• 13:00
  we
• 13:00
  bring
• 13:01
  up
• 13:01
  the
• 13:01
  number
• 13:01
  of
• 13:01
  awards
• 13:02
  that
• 13:02
  battlbox
• 13:02
  has
• 13:03
  received
• 13:03
  in
• 13:04
  the
• 13:04
  Sub
• 13:04
  Summit
• 13:05
  space
• 13:05
  over
• 13:05
  the
• 13:05
  last
• 13:06
  decade?
• 13:06
  I
• 13:06
  mean,
• 13:07
  I'm
• 13:07
  never.
• 13:08
  I'm
• 13:08
  never
• 13:08
  winning
• 13:08
  another
• 13:09
  one.
• 13:09
  So
• 13:09
  that's
• 13:11
  why.
• 13:11
  Unless.
• 13:12
  Unless
• 13:12
  I.
• 13:12
  Unless
• 13:13
  I
• 13:13
  start
• 13:13
  a
• 13:13
  new
• 13:13
  company.
• 13:14
  Oh,
• 13:15
  we're
• 13:16
  done.
• 13:16
  Battlbox
• 13:16
  is
• 13:17
  done.
• 13:17
  Battlbox
• 13:18
  can't
• 13:18
  win
• 13:18
  anymore.
• 13:19
  Oh,
• 13:20
  okay,
• 13:20
  folks.
• 13:20
  That's
• 13:21
  how
• 13:21
  many
• 13:21
  he's
• 13:21
  got.
• 13:22
  Okay.
• 13:23
  That's.
• 13:23
  That's
• 13:24
  when
• 13:24
  you
• 13:24
  know
• 13:24
  it's
• 13:24
  a
• 13:24
  pretty
• 13:24
  big
• 13:25
  deal.
• 13:25
  Nine.
• 13:26
  Nine.
• 13:27
  That's
• 13:28
  incredible.
• 13:28
  That's
• 13:29
  incredible.
• 13:30
  Is
• 13:30
  a
• 13:30
  big
• 13:30
  influencer
• 13:31
  in
• 13:31
  the
• 13:32
  subscription
• 13:32
  space.
• 13:33
  So
• 13:33
  they
• 13:33
  were
• 13:34
  all
• 13:34
  well
• 13:34
  deserved,
• 13:35
  well
• 13:35
  earned.
• 13:36
  But
• 13:37
  yeah,
• 13:37
  I
• 13:37
  mean,
• 13:37
  not
• 13:38
  that,
• 13:38
  not
• 13:38
  that
• 13:38
  Roman
• 13:39
  can't
• 13:39
  win
• 13:39
  anything
• 13:39
  moving
• 13:40
  forward.
• 13:40
  Is
• 13:40
  that
• 13:41
  I
• 13:41
  can
• 13:41
  still
• 13:41
  win
• 13:42
  just
• 13:43
  a
• 13:43
  lot
• 13:43
  of
• 13:43
  the
• 13:45
  awards
• 13:45
  that
• 13:45
  I've
• 13:46
  previously
• 13:46
  won.
• 13:47
  Those
• 13:47
  categories
• 13:48
  no
• 13:48
  longer
• 13:48
  exist.
• 13:49
  Exactly.
• 13:49
  Yeah.
• 13:50
  There's
• 13:50
  been
• 13:50
  a
• 13:50
  shift
• 13:51
  in
• 13:51
  the
• 13:51
  way
• 13:51
  that
• 13:51
  we
• 13:51
  run
• 13:52
  the
• 13:52
  award
• 13:53
  ceremony
• 13:53
  in
• 13:53
  the
• 13:54
  after
• 13:54
  party.
• 13:55
  Something
• 13:55
  completely
• 13:55
  different.
• 13:56
  You'll
• 13:56
  see
• 13:56
  this
• 13:56
  year
• 13:56
  as
• 13:57
  well
• 13:57
  as
• 13:57
  we
• 13:57
  have
• 13:57
  like
• 13:57
  a
• 13:57
  headliner
• 13:58
  act.
• 13:58
  It's
• 13:58
  completely
• 13:59
  different.
• 13:59
  Yeah,
• 14:00
  I
• 14:00
  saw
• 14:00
  a
• 14:00
  sneak
• 14:01
  peek.
• 14:01
  It's
• 14:02
  exciting.
• 14:02
  It
• 14:03
  is
• 14:03
  exciting.
• 14:04
  Okay,
• 14:05
  guys,
• 14:05
  I'm
• 14:05
  going
• 14:05
  to
• 14:05
  transition
• 14:06
  into
• 14:06
  some
• 14:06
  market
• 14:07
  statistics.
• 14:08
  Jason's
• 14:08
  got
• 14:08
  some
• 14:08
  stuff
• 14:09
  to
• 14:09
  talk
• 14:09
  about
• 14:09
  when
• 14:10
  it
• 14:10
  comes
• 14:10
  to
• 14:10
  post
• 14:11
  purchase
• 14:11
  with
• 14:11
  visibility
• 14:12
  estimated,
• 14:13
  you
• 14:13
  know,
• 14:13
  dates
• 14:14
  of
• 14:14
  arrival
• 14:14
  and
• 14:14
  just,
• 14:15
  you
• 14:15
  know,
• 14:15
  forecasting
• 14:16
  and
• 14:16
  things
• 14:16
  like
• 14:16
  that.
• 14:16
  So
• 14:17
  let's
• 14:17
  talk
• 14:17
  about
• 14:17
  some,
• 14:18
  some
• 14:18
  market
• 14:18
  statistics
• 14:19
  and
• 14:19
  then
• 14:19
  we
• 14:19
  can
• 14:19
  kind
• 14:20
  of
• 14:20
  talk
• 14:20
  on
• 14:20
  that
• 14:20
  for
• 14:20
  a
• 14:20
  little
• 14:20
  bit.
• 14:21
  So.
• 14:21
  So
• 14:22
  information
• 14:22
  that
• 14:22
  I
• 14:22
  was
• 14:22
  able
• 14:23
  to
• 14:23
  pull
• 14:23
  said
• 14:24
  the
• 14:24
  subscription
• 14:24
  economy
• 14:25
  anticipated
• 14:25
  to
• 14:25
  reach
• 14:26
  a
• 14:26
  valuation
• 14:26
  of
• 14:26
  $3
• 14:27
  trillion
• 14:27
  in
• 14:27
  2025.
• 14:28
  Is
• 14:29
  that
• 14:29
  John,
• 14:29
  Is
• 14:29
  that
• 14:30
  haji.
• 14:30
  Is
• 14:30
  that,
• 14:31
  is
• 14:31
  that
• 14:31
  number
• 14:31
  accurate?
• 14:32
  I
• 14:32
  mean,
• 14:32
  there's
• 14:32
  multiple
• 14:33
  sources
• 14:33
  that
• 14:33
  I
• 14:34
  was
• 14:34
  able
• 14:34
  to
• 14:34
  find
• 14:34
  that
• 14:35
  3
• 14:35
  trillion.
• 14:37
  Yeah,
• 14:37
  that's
• 14:38
  accurate.
• 14:38
  And
• 14:38
  you
• 14:38
  have
• 14:38
  to
• 14:38
  think
• 14:39
  it's
• 14:39
  not.
• 14:40
  Again,
• 14:41
  not
• 14:41
  that
• 14:41
  it's
• 14:41
  a
• 14:41
  stigma,
• 14:42
  but
• 14:42
  like
• 14:42
  a
• 14:42
  lot
• 14:42
  of
• 14:42
  people,
• 14:43
  even
• 14:43
  to
• 14:43
  this
• 14:43
  day,
• 14:44
  when
• 14:44
  I
• 14:44
  have
• 14:44
  conversations
• 14:45
  with
• 14:45
  folks
• 14:45
  and
• 14:45
  they
• 14:45
  talk
• 14:46
  subscription,
• 14:46
  I
• 14:46
  think
• 14:46
  they
• 14:47
  think
• 14:47
  like,
• 14:47
  right,
• 14:47
  a
• 14:47
  subscription
• 14:48
  box.
• 14:49
  Right.
• 14:49
  Subscribe
• 14:51
  so
• 14:51
  much
• 14:51
  more.
• 14:52
  Right.
• 14:52
  So
• 14:52
  when
• 14:52
  you
• 14:52
  think
• 14:52
  of
• 14:53
  everything
• 14:53
  that
• 14:53
  encompasses
• 14:54
  and
• 14:54
  every
• 14:54
  vertical
• 14:54
  that
• 14:55
  encompasses.
• 14:55
  Yeah,
• 14:56
  that
• 14:56
  number
• 14:56
  is
• 14:56
  accurate.
• 14:58
  You've
• 14:59
  got
• 14:59
  to
• 14:59
  think
• 15:00
  another
• 15:00
  big
• 15:01
  thing
• 15:01
  of
• 15:01
  it
• 15:01
  is.
• 15:02
  So
• 15:02
  to
• 15:02
  John's
• 15:02
  point,
• 15:03
  the
• 15:04
  Netflixes
• 15:05
  and
• 15:05
  the
• 15:05
  Amazon
• 15:06
  Primes,
• 15:07
  those
• 15:07
  are
• 15:07
  all
• 15:07
  in
• 15:07
  that
• 15:08
  category.
• 15:08
  And
• 15:09
  if
• 15:10
  you
• 15:10
  have
• 15:10
  either
• 15:10
  of
• 15:11
  those,
• 15:12
  you've
• 15:12
  seen
• 15:12
  some
• 15:12
  major
• 15:13
  price
• 15:13
  hikes
• 15:14
  going.
• 15:14
  On
• 15:14
  to
• 15:14
  the
• 15:15
  3
• 15:15
  trillion.
• 15:15
  You're
• 15:15
  right.
• 15:15
  So
• 15:16
  the
• 15:16
  next
• 15:16
  part.
• 15:16
  So
• 15:17
  digital
• 15:17
  subscriptions
• 15:18
  contributing
• 15:18
  over
• 15:19
  40%
• 15:19
  of
• 15:20
  that
• 15:20
  number,
• 15:21
  which
• 15:21
  is
• 15:21
  wildly
• 15:22
  impressive.
• 15:22
  Expansion
• 15:23
  is
• 15:23
  driven
• 15:23
  by
• 15:24
  increasing
• 15:24
  consumer
• 15:24
  demand
• 15:25
  for
• 15:25
  convenience
• 15:26
  and
• 15:26
  personalized
• 15:27
  experiences.
• 15:28
  Not
• 15:28
  that
• 15:28
  we're
• 15:28
  here
• 15:28
  to
• 15:28
  talk
• 15:29
  about
• 15:29
  digital
• 15:29
  subscriptions,
• 15:30
  but
• 15:30
  I
• 15:30
  think
• 15:30
  that
• 15:30
  would
• 15:30
  just
• 15:31
  be
• 15:31
  interesting
• 15:31
  to
• 15:31
  learn
• 15:31
  more
• 15:32
  about
• 15:32
  that
• 15:33
  alone.
• 15:33
  And
• 15:33
  then
• 15:34
  here's
• 15:34
  a.
• 15:34
  Did
• 15:34
  you
• 15:34
  know.
• 15:35
  Okay,
• 15:36
  little
• 15:36
  guessing
• 15:37
  game
• 15:37
  for
• 15:37
  you
• 15:37
  too.
• 15:38
  What
• 15:38
  year
• 15:39
  was
• 15:39
  the
• 15:39
  very
• 15:40
  first
• 15:40
  book
• 15:40
  subscription
• 15:41
  traced
• 15:42
  back
• 15:42
  to?
• 15:43
  I'm
• 15:43
  going
• 15:43
  to
• 15:43
  go.
• 15:44
  I'm
• 15:44
  not
• 15:44
  going
• 15:44
  to
• 15:44
  give
• 15:44
  a
• 15:44
  year,
• 15:44
  but
• 15:45
  I'm
• 15:45
  going
• 15:45
  to
• 15:45
  say
• 15:46
  five
• 15:47
  decades
• 15:47
  ago.
• 15:48
  No,
• 15:48
  wait,
• 15:48
  we're
• 15:49
  in
• 15:49
  2020,
• 15:49
  so
• 15:50
  that'd
• 15:50
  be
• 15:50
  the
• 15:50
  70s.
• 15:51
  So.
• 15:52
  Oh,
• 15:52
  I
• 15:53
  might
• 15:53
  say
• 15:53
  somewhere
• 15:53
  in
• 15:54
  the,
• 15:54
  in
• 15:54
  the,
• 15:54
  in
• 15:54
  the
• 15:55
  early,
• 15:55
  like
• 15:55
  the
• 15:55
  forties.
• 15:56
  Yeah,
• 15:57
  you're,
• 15:57
  you're,
• 15:58
  you're
• 15:58
  a
• 15:58
  little
• 15:58
  off.
• 15:58
  We're,
• 15:59
  I'm,
• 15:59
  I'm
• 15:59
  thinking
• 16:00
  you
• 16:00
  need
• 16:00
  to
• 16:00
  check
• 16:00
  your
• 16:00
  century.
• 16:01
  No,
• 16:02
  this
• 16:02
  book
• 16:03
  subscription
• 16:04
  traced
• 16:04
  back
• 16:04
  to.
• 16:05
  I'm
• 16:05
  just
• 16:05
  going
• 16:05
  to
• 16:05
  give
• 16:05
  it
• 16:05
  the
• 16:06
  1610s.
• 16:07
  1610s.
• 16:08
  Okay.
• 16:12
  John,
• 16:13
  don't
• 16:13
  be
• 16:13
  upset.
• 16:14
  John
• 16:14
  Haji,
• 16:14
  don't
• 16:14
  be
• 16:15
  upset.
• 16:15
  Okay,
• 16:15
  so
• 16:15
  here
• 16:15
  we
• 16:16
  go.
• 16:17
  All
• 16:17
  right.
• 16:17
  Thanks
• 16:18
  for
• 16:18
  the
• 16:18
  knowledge.
• 16:18
  On
• 16:19
  me.
• 16:19
  It's
• 16:20
  a.
• 16:20
  Did
• 16:20
  you
• 16:20
  know,
• 16:20
  you
• 16:21
  know,
• 16:21
  let's
• 16:21
  keep
• 16:21
  it,
• 16:21
  keep
• 16:21
  it
• 16:22
  fun.
• 16:22
  All
• 16:22
  right.
• 16:22
  So
• 16:23
  I
• 16:24
  thought
• 16:24
  too.
• 16:24
  And
• 16:24
  then
• 16:24
  in
• 16:25
  third
• 16:25
  place,
• 16:25
  when
• 16:25
  it
• 16:25
  came
• 16:26
  down
• 16:26
  to
• 16:26
  like
• 16:26
  revenue
• 16:27
  tiers,
• 16:27
  we
• 16:28
  have
• 16:28
  subscription
• 16:28
  e
• 16:29
  commerce
• 16:29
  or
• 16:29
  subscription
• 16:30
  boxes
• 16:30
  in
• 16:30
  that
• 16:30
  space.
• 16:31
  Right.
• 16:32
  And
• 16:32
  then
• 16:32
  between
• 16:32
  2012
• 16:33
  and
• 16:33
  2018,
• 16:34
  which
• 16:34
  you
• 16:34
  both
• 16:34
  know
• 16:35
  very
• 16:35
  well,
• 16:35
  subscription
• 16:36
  businesses
• 16:36
  grew
• 16:36
  by
• 16:37
  more
• 16:37
  than
• 16:37
  300%,
• 16:38
  notably
• 16:39
  five
• 16:40
  times
• 16:40
  more
• 16:40
  in
• 16:40
  terms
• 16:41
  of.
• 16:41
  Was
• 16:41
  over
• 16:42
  five
• 16:42
  times
• 16:42
  revenue
• 16:42
  generated
• 16:43
  by
• 16:43
  the
• 16:43
  S&P
• 16:43
  500
• 16:44
  companies
• 16:44
  during
• 16:44
  the
• 16:45
  same
• 16:45
  period.
• 16:45
  Which
• 16:46
  is.
• 16:46
  Wow.
• 16:47
  Which
• 16:47
  is
• 16:47
  really
• 16:48
  wild.
• 16:48
  Right.
• 16:49
  Top
• 16:50
  categories
• 16:50
  currently
• 16:51
  listed
• 16:51
  include
• 16:52
  beauty
• 16:52
  and
• 16:52
  personal
• 16:52
  care,
• 16:53
  food
• 16:53
  and
• 16:53
  beverage,
• 16:53
  health
• 16:54
  and
• 16:54
  wellness
• 16:54
  and
• 16:54
  home
• 16:55
  and
• 16:55
  pet.
• 16:55
  I'm
• 16:56
  going
• 16:56
  to
• 16:56
  quickly
• 16:56
  go
• 16:56
  into
• 16:56
  market
• 16:57
  statistics
• 16:57
  and
• 16:57
  then
• 16:57
  Jason,
• 16:58
  do
• 16:58
  you
• 16:58
  want
• 16:58
  to
• 16:58
  take
• 16:58
  it
• 16:59
  on
• 16:59
  post
• 16:59
  purchase
• 16:59
  after
• 17:00
  that?
• 17:00
  Yeah,
• 17:01
  sure.
• 17:01
  Okay.
• 17:02
  So
• 17:03
  here's
• 17:03
  what's
• 17:04
  important
• 17:04
  though
• 17:04
  for
• 17:04
  listeners
• 17:05
  and
• 17:05
  viewers
• 17:05
  too.
• 17:06
  So
• 17:06
  there's
• 17:06
  a
• 17:06
  lot
• 17:07
  going
• 17:07
  on
• 17:07
  in
• 17:07
  the
• 17:07
  global
• 17:07
  space.
• 17:08
  We
• 17:08
  will
• 17:08
  touch
• 17:09
  on
• 17:09
  tariffs
• 17:10
  and
• 17:10
  I
• 17:11
  know
• 17:11
  that's
• 17:11
  such
• 17:11
  a
• 17:11
  huge
• 17:12
  hot
• 17:12
  topic.
• 17:12
  It
• 17:12
  has
• 17:13
  to
• 17:13
  be
• 17:13
  right
• 17:13
  now.
• 17:14
  It's
• 17:15
  vital
• 17:16
  and
• 17:16
  it's
• 17:16
  so
• 17:17
  much
• 17:17
  impact
• 17:17
  to,
• 17:18
  to
• 17:18
  what
• 17:18
  we
• 17:19
  do,
• 17:19
  to
• 17:19
  what
• 17:19
  the
• 17:19
  subscription
• 17:20
  businesses
• 17:21
  do,
• 17:21
  to
• 17:21
  what
• 17:21
  anybody
• 17:22
  in
• 17:22
  global
• 17:22
  commerce
• 17:23
  and
• 17:23
  global
• 17:23
  e
• 17:23
  commerce
• 17:24
  do.
• 17:24
  So
• 17:24
  we
• 17:24
  will
• 17:24
  touch
• 17:25
  on
• 17:25
  that.
• 17:26
  But
• 17:26
  it's
• 17:27
  important
• 17:27
  to
• 17:27
  note
• 17:27
  that
• 17:27
  this
• 17:28
  is
• 17:28
  still
• 17:28
  a
• 17:28
  very
• 17:28
  huge
• 17:29
  world
• 17:29
  with,
• 17:30
  with
• 17:30
  massive
• 17:30
  revenue
• 17:31
  opportunities
• 17:31
  outside
• 17:32
  of
• 17:32
  the
• 17:32
  United
• 17:32
  States.
• 17:33
  Right.
• 17:33
  So,
• 17:34
  so
• 17:34
  we're
• 17:34
  talking
• 17:34
  from
• 17:35
  US
• 17:35
  based
• 17:35
  perspective.
• 17:36
  Ex
• 17:36
  US
• 17:37
  or
• 17:37
  shipments
• 17:38
  going
• 17:38
  outside
• 17:38
  to
• 17:38
  consumers
• 17:39
  outside.
• 17:39
  So
• 17:39
  we'll
• 17:40
  talk
• 17:40
  a
• 17:40
  little
• 17:40
  bit
• 17:41
  about,
• 17:41
  just
• 17:42
  briefly
• 17:42
  touch
• 17:42
  on
• 17:43
  Canada,
• 17:43
  uk,
• 17:44
  Australia
• 17:45
  and
• 17:45
  Mexico.
• 17:46
  And
• 17:46
  then
• 17:46
  Jason's
• 17:47
  going
• 17:47
  to
• 17:47
  get
• 17:47
  into
• 17:47
  specifically
• 17:48
  with
• 17:48
  subscription,
• 17:49
  some
• 17:49
  of
• 17:49
  the
• 17:49
  post
• 17:50
  purchase
• 17:50
  stuff
• 17:50
  we
• 17:50
  were
• 17:50
  talking
• 17:51
  about.
• 17:51
  So
• 17:52
  Canada
• 17:52
  E
• 17:52
  commerce
• 17:53
  market
• 17:53
  projected
• 17:54
  to
• 17:54
  reach
• 17:54
  72.15
• 17:55
  billion
• 17:56
  and
• 17:56
  that's
• 17:56
  in
• 17:57
  USD
• 17:57
  in
• 17:58
  2025
• 17:58
  with
• 17:59
  an
• 17:59
  annual
• 17:59
  expected
• 18:00
  growth
• 18:00
  rate
• 18:00
  of
• 18:01
  8
• 18:01
  point
• 18:02
  about
• 18:02
  9%.
• 18:03
  8.85%.
• 18:04
  That's
• 18:05
  pretty
• 18:05
  good.
• 18:06
  We
• 18:06
  go
• 18:06
  over
• 18:06
  to
• 18:07
  the
• 18:07
  UK
• 18:07
  which
• 18:07
  is
• 18:07
  the
• 18:07
  third
• 18:08
  largest
• 18:08
  e
• 18:08
  commerce
• 18:09
  market
• 18:09
  in
• 18:09
  the
• 18:09
  world
• 18:10
  behind
• 18:10
  the
• 18:10
  US
• 18:10
  and
• 18:10
  China.
• 18:11
  Revenue
• 18:12
  in
• 18:12
  the
• 18:12
  UK
• 18:12
  e
• 18:12
  commerce
• 18:13
  market
• 18:13
  projected
• 18:13
  to
• 18:14
  reach
• 18:14
  142
• 18:15
  billion
• 18:16
  with
• 18:17
  a
• 18:17
  little
• 18:17
  bit
• 18:18
  smaller
• 18:18
  growth.
• 18:18
  So
• 18:18
  7%.
• 18:19
  Australia
• 18:20
  at
• 18:20
  42
• 18:21
  billion.
• 18:22
  And
• 18:22
  then
• 18:22
  we're
• 18:22
  also
• 18:23
  looking
• 18:23
  at
• 18:23
  if
• 18:24
  you
• 18:24
  look
• 18:24
  at
• 18:24
  Mexico,
• 18:24
  here's
• 18:25
  the
• 18:25
  number
• 18:25
  that
• 18:25
  got
• 18:25
  me
• 18:25
  on
• 18:26
  Mexico
• 18:26
  and
• 18:26
  we're
• 18:26
  going
• 18:26
  to
• 18:26
  touch
• 18:27
  on
• 18:27
  Mexico.
• 18:27
  Although
• 18:28
  people
• 18:29
  think
• 18:29
  of
• 18:29
  shipping
• 18:29
  to
• 18:29
  Mexico
• 18:30
  and
• 18:30
  typically
• 18:30
  it's
• 18:31
  not
• 18:31
  great
• 18:31
  thoughts
• 18:32
  but,
• 18:32
  but
• 18:32
  we're
• 18:32
  trying
• 18:32
  to
• 18:33
  reword,
• 18:33
  we're
• 18:33
  working
• 18:34
  diligently
• 18:34
  to
• 18:34
  reframe
• 18:35
  that.
• 18:35
  But
• 18:36
  if
• 18:36
  you
• 18:36
  look
• 18:36
  at
• 18:36
  neighbors
• 18:36
  to
• 18:36
  the
• 18:37
  south
• 18:37
  of
• 18:37
  Mexico,
• 18:38
  E
• 18:38
  commerce
• 18:38
  markets
• 18:38
  projected
• 18:39
  to
• 18:39
  reach
• 18:39
  44
• 18:40
  billion
• 18:40
  in
• 18:40
  2025
• 18:41
  with
• 18:41
  an
• 18:41
  annual
• 18:41
  growth
• 18:42
  rate
• 18:42
  of
• 18:42
  9
• 18:42
  point.
• 18:44
  But
• 18:44
  this
• 18:44
  is
• 18:44
  the
• 18:45
  largest
• 18:45
  number
• 18:45
  of
• 18:46
  users
• 18:46
  which
• 18:47
  is
• 18:47
  expected
• 18:47
  to
• 18:47
  surpass
• 18:48
  118
• 18:49
  million
• 18:49
  by
• 18:49
  2029.
• 18:50
  And
• 18:50
  that's
• 18:51
  greater
• 18:51
  than
• 18:51
  Canada,
• 18:52
  UK
• 18:53
  and
• 18:53
  Australia.
• 18:54
  And
• 18:54
  if
• 18:55
  we
• 18:55
  look
• 18:55
  at
• 18:55
  Mexico
• 18:56
  City
• 18:56
  alone,
• 18:56
  it's
• 18:57
  home
• 18:57
  to
• 18:57
  approximately
• 18:58
  a
• 18:58
  little
• 18:58
  over
• 18:58
  22
• 18:59
  million
• 18:59
  people
• 18:59
  estimated.
• 19:00
  Right.
• 19:01
  So
• 19:01
  it's
• 19:01
  a
• 19:01
  massive
• 19:02
  market
• 19:03
  and
• 19:03
  something
• 19:04
  that
• 19:05
  we
• 19:05
  see
• 19:05
  specifically,
• 19:06
  and
• 19:06
  I
• 19:06
  think
• 19:06
  many
• 19:07
  different
• 19:07
  logisticians
• 19:08
  they
• 19:08
  see
• 19:09
  as
• 19:09
  a
• 19:09
  huge
• 19:09
  growth
• 19:10
  area
• 19:11
  for
• 19:11
  years
• 19:11
  to
• 19:11
  come
• 19:12
  is
• 19:12
  going
• 19:12
  to
• 19:12
  be
• 19:12
  Central
• 19:13
  and
• 19:13
  South
• 19:13
  America.
• 19:14
  All
• 19:15
  I
• 19:16
  have
• 19:16
  a
• 19:16
  question
• 19:16
  here.
• 19:17
  Just
• 19:17
  pure
• 19:17
  naivety.
• 19:17
  I
• 19:17
  don't
• 19:17
  know
• 19:18
  if
• 19:18
  anybody
• 19:18
  knows
• 19:18
  it
• 19:19
  on
• 19:19
  the
• 19:19
  call
• 19:19
  like
• 19:20
  so
• 19:21
  to
• 19:22
  see
• 19:22
  the
• 19:22
  growth
• 19:22
  now,
• 19:24
  knowing
• 19:25
  that
• 19:25
  the
• 19:25
  population
• 19:26
  exists
• 19:26
  to
• 19:27
  support
• 19:27
  it
• 19:27
  previously,
• 19:28
  do
• 19:28
  you
• 19:28
  think
• 19:29
  it's
• 19:29
  just
• 19:30
  like
• 19:31
  they
• 19:31
  were
• 19:31
  a
• 19:31
  lagger
• 19:33
  in
• 19:33
  adopting,
• 19:35
  just
• 19:35
  buying
• 19:35
  stuff
• 19:36
  on
• 19:36
  the
• 19:36
  computer
• 19:37
  in
• 19:37
  your
• 19:37
  phone
• 19:37
  and
• 19:37
  now
• 19:38
  they're
• 19:38
  embracing
• 19:38
  it?
• 19:38
  Is
• 19:39
  it
• 19:39
  as
• 19:39
  simple
• 19:39
  as
• 19:39
  that?
• 19:41
  I
• 19:41
  don't
• 19:41
  have
• 19:41
  an
• 19:42
  exact
• 19:42
  answer
• 19:42
  to
• 19:42
  that,
• 19:43
  but
• 19:43
  I
• 19:43
  would,
• 19:43
  I
• 19:43
  would,
• 19:44
  based
• 19:44
  on
• 19:44
  what
• 19:44
  I'm
• 19:45
  reading,
• 19:45
  I
• 19:45
  would
• 19:45
  say
• 19:45
  that's
• 19:46
  certainly
• 19:46
  a
• 19:46
  huge
• 19:46
  part
• 19:46
  of
• 19:47
  it
• 19:47
  for
• 19:47
  sure.
• 19:48
  Probably
• 19:49
  more
• 19:49
  of
• 19:49
  a
• 19:49
  late
• 19:49
  adopter
• 19:50
  when
• 19:50
  it
• 19:50
  comes
• 19:50
  to,
• 19:50
  I
• 19:50
  mean
• 19:51
  if
• 19:51
  you
• 19:51
  look
• 19:51
  at,
• 19:51
  you
• 19:51
  know,
• 19:52
  I
• 19:52
  think
• 19:53
  really
• 19:53
  it
• 19:53
  was
• 19:53
  like
• 19:53
  1989,
• 19:54
  1990s
• 19:55
  when,
• 19:55
  when
• 19:55
  we
• 19:56
  had
• 19:56
  our
• 19:56
  first
• 19:56
  online
• 19:57
  store
• 19:57
  somewhere
• 19:57
  here
• 19:57
  in
• 19:58
  the
• 19:58
  U.S.
• 19:58
  right.
• 19:58
  Something
• 19:59
  like
• 19:59
  that.
• 19:59
  I
• 19:59
  mean,
• 20:00
  and
• 20:00
  we're
• 20:00
  far,
• 20:01
  we're
• 20:01
  far
• 20:01
  removed
• 20:02
  from
• 20:02
  that
• 20:02
  now.
• 20:02
  Although
• 20:02
  it's
• 20:03
  not
• 20:03
  that
• 20:03
  long
• 20:03
  ago
• 20:04
  but,
• 20:04
  but
• 20:04
  Mexico
• 20:05
  is
• 20:05
  definitely,
• 20:06
  and
• 20:06
  Jason
• 20:07
  even
• 20:07
  works
• 20:07
  a
• 20:08
  little
• 20:08
  bit
• 20:08
  closer
• 20:08
  more
• 20:08
  closely
• 20:09
  with
• 20:09
  our,
• 20:09
  with
• 20:09
  our
• 20:09
  Mexico
• 20:10
  team
• 20:10
  directly
• 20:10
  could
• 20:11
  probably
• 20:11
  speak
• 20:11
  to
• 20:11
  that
• 20:11
  even
• 20:12
  further.
• 20:13
  Yeah,
• 20:13
  I
• 20:13
  think
• 20:14
  a
• 20:14
  little
• 20:14
  bit
• 20:14
  of
• 20:14
  it
• 20:14
  though
• 20:14
  is,
• 20:15
  is
• 20:15
  not
• 20:15
  only
• 20:15
  the
• 20:16
  access
• 20:16
  to
• 20:16
  or
• 20:16
  the
• 20:16
  willingness
• 20:17
  of
• 20:17
  the
• 20:17
  market
• 20:17
  to
• 20:18
  participate
• 20:18
  in
• 20:18
  that
• 20:19
  transaction,
• 20:19
  but
• 20:20
  more
• 20:20
  of
• 20:20
  also
• 20:21
  them
• 20:21
  now
• 20:21
  having
• 20:21
  access
• 20:22
  to
• 20:22
  it.
• 20:22
  It's,
• 20:22
  it's.
• 20:23
  If
• 20:23
  you
• 20:23
  think
• 20:24
  about
• 20:24
  going,
• 20:24
  you
• 20:24
  go
• 20:25
  to
• 20:25
  Europe
• 20:26
  or
• 20:26
  some
• 20:26
  other
• 20:27
  countries
• 20:27
  and
• 20:27
  you
• 20:27
  try
• 20:27
  to
• 20:27
  log
• 20:28
  in
• 20:28
  to
• 20:28
  one
• 20:28
  of
• 20:28
  your
• 20:29
  American
• 20:29
  websites
• 20:29
  that
• 20:30
  says
• 20:30
  no,
• 20:30
  you
• 20:30
  can't
• 20:31
  access
• 20:31
  that
• 20:31
  here.
• 20:32
  So
• 20:32
  I
• 20:32
  think
• 20:32
  a
• 20:32
  lot
• 20:32
  of
• 20:32
  what
• 20:32
  we're
• 20:33
  seeing
• 20:33
  though
• 20:33
  too
• 20:33
  is
• 20:33
  now
• 20:34
  that
• 20:35
  through
• 20:35
  other
• 20:36
  third
• 20:36
  party
• 20:36
  vendors
• 20:37
  for
• 20:37
  Internet
• 20:37
  access
• 20:38
  and
• 20:38
  for
• 20:39
  able
• 20:40
  people
• 20:40
  having
• 20:41
  the
• 20:41
  ability
• 20:41
  to
• 20:41
  access
• 20:42
  more
• 20:42
  of
• 20:42
  these
• 20:43
  sites
• 20:43
  to
• 20:43
  make
• 20:43
  the
• 20:44
  purchase
• 20:44
  orders
• 20:44
  to
• 20:45
  be
• 20:45
  a
• 20:45
  participant
• 20:45
  in
• 20:46
  that
• 20:46
  transaction.
• 20:47
  That
• 20:47
  has
• 20:48
  begun
• 20:48
  to
• 20:48
  open
• 20:48
  the
• 20:48
  doors
• 20:49
  are
• 20:49
  there
• 20:49
  are
• 20:49
  opening
• 20:50
  a
• 20:50
  little
• 20:50
  bit
• 20:50
  more
• 20:51
  which
• 20:51
  is
• 20:51
  allowing
• 20:52
  people
• 20:52
  who
• 20:52
  have
• 20:53
  wanted
• 20:53
  to
• 20:53
  participate
• 20:54
  in
• 20:54
  these
• 20:54
  transactions,
• 20:55
  all
• 20:55
  of
• 20:55
  a
• 20:55
  sudden
• 20:56
  now
• 20:56
  they
• 20:56
  have
• 20:56
  access
• 20:56
  to
• 20:57
  and
• 20:57
  they
• 20:57
  have
• 20:57
  the
• 20:57
  ability
• 20:57
  to
• 20:57
  do
• 20:57
  it.
• 20:58
  So
• 20:58
  I
• 20:58
  think
• 20:59
  it's
• 20:59
  a
• 20:59
  little
• 20:59
  bit
• 20:59
  of.
• 21:00
  Yeah,
• 21:00
  people
• 21:00
  are,
• 21:01
  are
• 21:01
  more
• 21:01
  willing
• 21:02
  to,
• 21:03
  to
• 21:03
  put
• 21:03
  their
• 21:03
  money
• 21:04
  out
• 21:04
  there.
• 21:04
  Right.
• 21:04
  Because
• 21:05
  there
• 21:05
  was
• 21:05
  a
• 21:05
  lot
• 21:05
  of
• 21:05
  mistrust
• 21:06
  with
• 21:06
  foreign
• 21:06
  transactions
• 21:07
  and,
• 21:07
  and
• 21:08
  that
• 21:08
  kind
• 21:08
  of
• 21:08
  stuff
• 21:08
  from,
• 21:09
  from
• 21:09
  that
• 21:09
  market
• 21:09
  typically
• 21:10
  before
• 21:11
  and
• 21:11
  now
• 21:11
  not
• 21:11
  only
• 21:12
  do
• 21:12
  they
• 21:12
  have
• 21:12
  access,
• 21:12
  but
• 21:13
  they
• 21:13
  have
• 21:13
  the
• 21:13
  willingness
• 21:14
  and
• 21:14
  they
• 21:15
  are,
• 21:16
  are
• 21:16
  doing
• 21:16
  it
• 21:16
  and
• 21:17
  obviously
• 21:17
  in
• 21:18
  more
• 21:19
  every
• 21:19
  year.
• 21:19
  So
• 21:19
  we're
• 21:20
  seeing
• 21:20
  great
• 21:20
  growth
• 21:20
  in
• 21:21
  those
• 21:21
  kinds
• 21:21
  of
• 21:21
  markets.
• 21:21
  So
• 21:22
  yeah,
• 21:22
  I
• 21:22
  think
• 21:22
  there's
• 21:23
  a
• 21:23
  lot
• 21:23
  of
• 21:23
  things
• 21:23
  that
• 21:23
  play
• 21:23
  into
• 21:24
  it.
• 21:24
  Sounds
• 21:25
  like
• 21:25
  both,
• 21:25
  both
• 21:25
  sides
• 21:26
  are
• 21:26
  leaning
• 21:26
  in
• 21:28
  for
• 21:29
  sure.
• 21:29
  And
• 21:30
  you
• 21:30
  know,
• 21:30
  in
• 21:30
  perspective
• 21:31
  before
• 21:31
  we
• 21:31
  switch
• 21:32
  over
• 21:32
  real
• 21:32
  quick,
• 21:32
  if
• 21:32
  you
• 21:32
  look
• 21:32
  at
• 21:33
  like
• 21:33
  we
• 21:33
  talked
• 21:33
  about
• 21:33
  Canada,
• 21:34
  UK,
• 21:34
  Australia
• 21:35
  and
• 21:35
  then
• 21:35
  Mexico.
• 21:36
  So
• 21:36
  Canada
• 21:37
  expected
• 21:37
  users
• 21:38
  by
• 21:38
  2029,
• 21:38
  33
• 21:39
  million.
• 21:40
  Again
• 21:40
  going
• 21:40
  back
• 21:40
  to
• 21:40
  Mexico,
• 21:41
  we
• 21:41
  were
• 21:41
  at
• 21:41
  almost
• 21:42
  120
• 21:42
  million.
• 21:43
  You
• 21:43
  know
• 21:43
  what
• 21:43
  I
• 21:44
  mean?
• 21:44
  So
• 21:44
  and
• 21:44
  you
• 21:45
  look
• 21:45
  at
• 21:45
  UK
• 21:47
  expected
• 21:48
  amount
• 21:49
  to
• 21:49
  be
• 21:49
  just
• 21:49
  under
• 21:49
  63
• 21:50
  million
• 21:50
  by
• 21:50
  2029
• 21:51
  and
• 21:51
  Australia
• 21:51
  was
• 21:52
  23.1.
• 21:53
  I
• 21:53
  mean
• 21:53
  Mexico
• 21:53
  is
• 21:54
  like,
• 21:54
  I
• 21:54
  mean
• 21:54
  that's
• 21:55
  shooting
• 21:55
  to
• 21:55
  the
• 21:55
  moon
• 21:55
  right
• 21:56
  there.
• 21:56
  So
• 21:56
  I
• 21:57
  see
• 21:57
  huge
• 21:57
  growth
• 21:57
  area
• 21:59
  potential
• 21:59
  at
• 21:59
  least
• 22:00
  especially
• 22:00
  we
• 22:00
  look
• 22:00
  at
• 22:01
  central
• 22:01
  and
• 22:01
  then,
• 22:02
  you
• 22:02
  know,
• 22:02
  we're
• 22:02
  not
• 22:02
  even
• 22:02
  talking
• 22:02
  about
• 22:03
  South
• 22:03
  America.
• 22:03
  So.
• 22:04
  All
• 22:04
  right,
• 22:04
  Jason,
• 22:05
  if
• 22:05
  you
• 22:05
  want
• 22:05
  to
• 22:05
  transition
• 22:06
  over
• 22:06
  to,
• 22:06
  you
• 22:06
  know,
• 22:06
  post
• 22:07
  purchase
• 22:07
  experience,
• 22:07
  talk
• 22:08
  about
• 22:08
  visibility,
• 22:09
  those
• 22:09
  types
• 22:09
  of
• 22:09
  things.
• 22:10
  Thank
• 22:10
  you
• 22:10
  for
• 22:11
  listening
• 22:11
  to
• 22:11
  the
• 22:11
  outside
• 22:11
  of
• 22:12
  the
• 22:12
  box
• 22:12
  with
• 22:12
  the
• 22:12
  Sending
• 22:12
  you
• 22:13
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• 22:13
  podcast.
• 22:14
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• 22:14
  continuing
• 22:14
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• 22:14
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• 22:15
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• 22:16
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• 22:17
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• 22:17
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• 22:17
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• 22:17
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• 22:18
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• 22:18
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• 22:19
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• 22:19
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  shipping
• 22:35
  to
• 22:35
  Canada,
• 22:36
  Mexico
• 22:36
  and
• 22:37
  worldwide.